Ayam Brand™ Launches of e-Charity Site To Benefit Communities

28th November 2018

(From right) Ayam Brand™ Chairman, Yang Mulia Tunku Dato’ Mu’tamir Bin Tunku Tan Sri Mohamed, Ayam Brand™ CEO, Mr Ting Seng Hee launching the Ayam Brand™ e-Charity site.

Contributes 358,920 Healthy Meals Through Annual Community Care Campaign in 2018

Kuala Lumpur, November 23, 2018 – Ever wanted to donate to charity or give back to your community but felt that your gift was too small to make a difference? Now Ayam Brand™, the 126-year-old Malaysian favourite known for its wide range of quality canned food is making it easier for you to do just that with the launch of the Ayam Brand e-Charity site https://www.ayambrand.com.my/e-charity.html. Yes, with Ayam Brand™ now everyone can give to charity.

The Ayam Brand™ e-Charity site is believed to be among the first in Malaysia to be launched and managed by a food manufacturer, with the aim of enabling more people to help communities in need through the convenience of online orders.

Ayam Brand is offering the products at 15% off the retail selling price and providing free delivery to encourage the public to help 8 selected Non-Government Organisations (NGO) in Kuala Lumpur and Selangor. All the NGOs are registered with the Department of Social Welfare Malaysia and the Registrar of Societies. The brand plans to expand the program to cover NGOs in more states. The site is live and the public can choose how much of the brand’s products they wish to contribute to recipient organization. The minimum contribution is one carton.

The Ayam Brand e-Charity was launched at the finale of the Healthy Kids Food Festival part of Ayam Brand’s 11^th consecutive CSR, held at Sunway Putra Mall, here today. Cumulatively the brand has contributed 1,404,000 healthy meals for charity, benefitting approximately 20,000 people from 482 charity organizations, with 358,920 meals distributed this year.

According to Ayam Brand™ Chairman, Yang Mulia Tunku Dato’ Mu’tamir Bin Tunku Tan Sri Mohamed, everyone should have easy access to charitable giving, and e-platforms such as the Ayam Brand e-Charity site make it easier to contribute.

“Food is a basic necessity, and nutritional food is especially important for developing children, and senior citizen. However, children and seniors at NGOs may not have access to some types of food such as Omega-3 and protein rich foods like tuna and sardines that are essential for their physical and mental well-being. Ayam Brand has these foods in preservative-free, no MSG added formats, and now we are proud to make these accessible to more people, so that they can gift good food to those who need it most,” mentioned Tunku Dato’ Mu’tamir.

The Ayam Brand™ Healthy KIDS Food Festival aims to empower children to make food choices through engaging and interactive activities that help them identify the main food groups, understand portion size and make informed food choices on how food can positively shape their bodies. Ayam Brand™ contributes its products to participating charity homes. As part of this annual event.

With Malaysia named as one of the ASEAN countries that has the highest prevalence of obesity among children and adolescence with 23.7% of our children and adolescent being obese[1], this community care campaign is timely. Obesity can be linked to eating habits that are learned from young with overweight children often becoming overweight or obese adults. Cultural factors are a contributing factor.

Explaining the Healthy KIDS Food Festival, Tunku Dato’ Mu’tamir said “Children learn better through play. Ayam Brand developed the Healthy KIDS Food Festival with games created for kids to have fun. We hope the kids participating today will practice what they have learned and share these tips with their friends to spread the message of healthy eating.”

Among the engaging workshop session were ‘Yay or Nay’ to differentiate between healthy and unhealthy food choices, crosswords on the benefits of Omega 3 at the ‘Crossword’ booth, the ‘Healthy Plate’ booth to determine the quantity of different food groups in a balanced diet and the ‘DIY’ booth for kids to plate their own Nasi Lemak Tuna based on what they have learned.

At the event, Ayam Brand™ introduced a healthier, quicker and more convenient Nasi Lemak that uses the brand’s coconut milk, with Light Chilli Tuna as sambal, topped with boiled egg and cucumber for a balanced, tasty and nutritious meal.

Yayasan Sunbeams Home, Pusat Jagaan Kanak-kanak Harapan, Rumah Amal Cahaya Tengku Ampuan Rahimah, Rumah Ozanam, Rumah Sayangan, Home of Peace, Rumah Bakti Nur Syaheera and Rumah Kasih Harmoni from Kuala Lumpur and Selangor received two months’ supply of Ayam Brand products including sardines, mackerel, tuna and coconut milk products sufficient for two months daily meals.

According to Pastor Victor Maniam, a representative from Yayasan Sunbeams Home, the contribution of Ayam Brand™ products appreciated as it is a healthy, fast and convenient addition to their daily diet.

“We are grateful to Ayam Brand™ for inviting Yayasan Sunbeams Home to join in this event and for the generous contribution of their convenient, nutritious and delicious products. We will be running some of the workshop activities at Yayasan Sunbeams Home soon because it can help the kids pick up healthy eating,” said Pastor Victor.

To make your own contribution, log on to Ayam Brand™ e-Charity website at https://www.ayambrand.com.my/e-charity.html.

About Ayam Brand

Ayam Brand, a household name in Malaysia and Asia for 126 years, is famed for its wide range of quality and healthy canned food that are preservative free and contain no added MSG. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified ‘Halal’. For the past four consecutive years from 2013 to 2016, Ayam Brand has been ranked in the Top 10 as Malaysia’s most chosen FMCG brands, according to Kantar Worldpanel’s Brand Footprint Study.

For more information on Ayam Brand, please visit www.ayambrand.com.my or join facebook :Ayam Brand-World of Recipes

[1] http://www.eiu.com/Handlers/WhitepaperHandler.ashx?fi=Tackling-obesity-in-ASEAN.pdf&mode=wp&campaignid=ObesityInASEAN, The Economist Intelligence Unit

Feel the Thunder in the Philippines

Tan Heng Hong

28th November 2018

Thunder Philippines — Image Credit: Minimeinsights.com

Coca-Cola Philippines is back in the energy drink category but with a twist. According to Coca-Cola Philippines Marketing Director Stephan Czypionka, the beverage company has launched a “highly attractive product that delivers great taste and a strong energy kick which is new in the Philippines,” reported Manila Standard.

Thunder is the first caffeine-powered “Supersoda” in the country with the taste of soda and a kick of caffeine to attract a younger group of consumers who want the energy but not the taste associated with energy drink. Thunder is available in Citrus Shock and Fruit Bomb, which will be available in 300ml PET bottles.

Coca-Cola previously had the Samurai brand in the energy drink category but was later withdrawn from the market, leaving Cobra and Sting as some of the remaining players in the largely stagnant energy drink market.

Thunder is located in the energy drink section. Photo credit: Minimeinsights.com

A 330ml can of Thunder is priced at PHP 29.50 (USD 0.56) at SM Supermarket. As a comparison, Cobra in 350ml PET is priced at PHP 20.00. Thunder is not available at convenience store at the time of writing.

Non-competition

Coca-Cola has a non-competing deal with Monster Energy when it comes to energy products. Coca-Cola has a 17% stake in Monster. The US soft drink giant Coca-Cola has plans to roll out energy drinks with its own brand in 2019 and the issue is now under arbitration.

Classifying Thunder a “supersoda” in the Philippines is seen as a way to circumvent the non-competing clause in the energy drink segment but Thunder does taste like an energy drink.

New Anlene MoveMax UHT milk white tea and black sesame and more

Tan Heng Hong

27th November 2018

Fonterra has rolled out two new flavoured MoveMax UHT milk in Singapore – White Tea and Black Sesame. White Tea is described as a light fragrant taste, while Black Sesame is known for its nutty richness. The two Anlene MoveMax UHT milk, which is low in fat, high in calcium and contains calcium, is available exclusively at Fairprice.

In Thailand, Anlene MovMax UHT Low Fat Milk has the new Roasted Genmai flavour and the Espresso Coffee Flavour with Cereals.

In Malaysia, Anlene has rolled out Cafe Latte with 7 sticks containing 100% pure coffee for coffee lovers but who still need the nutrition from milk.

86% Increase in Online Traffic at Midnight on Singles’ Day

Tan Heng Hong

26th November 2018

The Singles’ Day sale, also known as the 11.11 Sale, obtained worldwide attention as Alibaba Group announced its achievement of US$30 billion in gross merchandise value (GMV). The e-commerce giant achieved a higher GMV as compared to its previous year at US$25 billion, although it garnered a lower growth rate.

The online shopping festival has gained much attention in Malaysia this year as we saw various e-commerce players promoting attractive and extravagant promotions.

As such, we conducted an analysis to find out how the 11.11 Sale influenced consumer behaviour and share insights on how businesses can better prepare themselves for future sale events.

Midnight shopping

During Singles’ Day, there was a 47% increase in online traffic on 11 November when compared with a similar period in the previous month. Interestingly, consumers began searching for deals as early as 9.00pm on 10 November, a day before Singles’ Day. This is significant as consumers in 2017 only began searching for 11.11 Sale deals after 11.00pm.

The increased interest in the sale was influenced by the extravagant campaigns organised by various e-commerce players to promote Singles’ day. One such example was Lazada, who organised a star-studded live event to launch its sales campaign. This was similar for other e-commerce players such as Shopee, 11street, FashionValet and others who organised their own 11.11 Sale campaigns as well.

In addition to this, various e-commerce platforms have been encouraging consumers to save their preferred products and deals in their online shopping cart prior to Singles’ Day. As such, this has influenced consumers to shop online much earlier in order to secure their orders.

Similar as the previous year, online traffic grew exponentially at 12.00am on 11 November. Online traffic increased by 86% at midnight when compared to a similar period in the previous month. The big growth in online traffic was evident as major players such as Lazada, Shopee, and 11street experienced issues with its payment gateway from midnight onwards.

Leveraging consumers’ last-minute shopping trend

According to the whitepaper the State of E-commerce, online traffic during the weekends are usually lower when compared to weekdays. This was not the case for Singles’ Day when online traffic grew exponentially on Sunday, 11 November.

In the morning of the sale day, consumers began searching for deals as early as 8.00am in the morning. Online traffic was significantly higher throughout the day and reached its peak at 8.00pm in the evening. This a unique trend in 2018 because online traffic in the previous year was more stable at 8.00pm.

This trend was probably influenced by the increased number of promotions which were offered at specific timings. For example, merchants such as Lelong and 11street organised live shows or flash deals at the certain time of the day to promote a specific product, category, or brand.

One similar trend continued from the previous year was that consumers are avid last-minute shoppers. This was evident as there was a rapid rise in online traffic between 8.00pm and 12.00am, indicating that consumers are shopping for last-minute 11.11 Sale deals.

The Most Popular Search Queries with the Keyword ‘promotion’

Popular keywords searched on Google prior to and during the 11.11 Sale were airline, supermarket, food and beverage promotions. 46% of the most popular keywords were airline related promotions. The most searched airline keywords during the Singles’ Day period were brand names like ‘airasia’, ‘malindo air’, and ‘malaysia airlines’.

Keywords related to supermarket deals were popular as well such as ‘aeon big’, ‘tesco’, ‘giant’, and ‘econsave’. As for food and beverage deals, consumers were searching for ‘secret recipe’, ‘starbucks’ and ‘sukiya’ and ‘kfc’.

This is an expert article by iPrice Group

Research Methodology

The hourly traffic of iPrice Malaysia’s online visitors recorded on 10, 11, 12 November and 13, 14, 15 October were obtained from Google Analytics.

Data on the most popular search queries with the keyword ‘promotion’ was obtained from Google Trends between 4-11 November 2018 in Malaysia.

About iPrice Group

iPrice Group is a meta-search website where Malaysian consumers can easily compare prices, specs and discover products with hundreds of local and regional merchants. iPrice’s meta-search platform is also available in six other countries across Southeast Asia namely in; Singapore, Indonesia, Thailand, The Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogues more than 100 million products and receives more than five million monthly visits across the region.

iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

On a regular basis, iPrice Group releases key insights on topics pertaining e-commerce, startups, and others. Stay tuned to iPrice’s insights here: https://iprice.my/trends/insights/

Analysing the Singles’ Day Consumer Behaviour Trends In The Philippines

Tan Heng Hong

26th November 2018

The anti-valentine, Singles’ day sale which occurred last 11^th of November have surpassed yet again its recorded revenue from last year earning 30.8 Billion USD. Its annual growth rate however is the lowest in the history of Single’s Day as it only increased to 27 percent from 25.3 Billion USD last year’s earning. In the Philippines, Singles’ Day overwhelmed merchants like Lazada as the company reported that it needed to further expand its local warehouse due to the after sale surge. Lazada Philippines’ CEO of Logistics, Juan Spencer, said that its continued growth prompted the company to scout for another logistics hub that would raise its footprint from 60,000 square meters in warehouse space to 120,00 square meters by 2021.

This success of Lazada Philippines proves that Filipino online consumers are becoming more and more active in online shopping esp. in these sale events despite the “mall-culture”. To understand the overall performance of Singles’ Day in the country, iPrice Group conducted a research in the Philippine market analysing its local consumer behavior trend, geographical trend and the market search interest during the pre-sale 11.10 and 11.11 in 2018 as well as the 11.11 in 2017 sale period in the country. The data used in this report is a mixed of our proprietary data from Google Analytics as well as external data from Google Trends.

There is a surge of online shoppers in the country during the late hours peaking consistently at around 9 pm

Based on the traffic of both 11.11 sale period from last year and this year, there is a consistent upward trend suggesting that Filipinos are consistently hyped for this sale event. Based on our proprietary data, there is a whopping 91.3 percent increase in terms of online visit this year versus last year from 48385 to 92603. While in comparison against the pre-sale event, the Single’s Day itself showed a 29.7 percent increase in terms of online visit from 71386 to 92603.

Interestingly, despite that both Singles’ Day sale events this year and last year occurred during the weekends, majority of Filipinos still preferred to shop at the very last minute. Based on our proprietary data from Google Analytics, majority of online Filipino shoppers are actively searching for products during the late-night hours. The hourly consumer behavior of Filipinos is consistent comparing the sale trends from 11.11 pre-sale, and the 11.11 sale period this year and last year.

Early mornings specifically around 3:00 am is the dead hour for the online shopping while it slowly gains momentum in terms of number of visits starting from 5:00 pm surging continuously every hour where 9:00 pm is the most active hours. The rationale behind this late-night hour shopping trend is correlated with Filipinos’ social media activity which coincidentally peaks in the late-night hours.

A majority of Filipino Online Shoppers are from Greater Manila Area: Quezon City, Makati and Manila

Majority of Filipino online shoppers during the Singles’ Day are mainly from the Greater Manila and some other provincial metropolis cities. The Greater Manila cities mainly Quezon City, Makati City and Manila are the top three most active cities that participated in this year’s Singles’ Day sale which had 36 percent, 26 percent and 11 percent consumer activity. Meanwhile, the other cities in Greater Manila namely Pasig and Caloocan took the 6^th and the 8^th spot respectively with five and three percent consumer activity.

Only three provincial metropolis cities namely Cebu, Davao and Cavite made it on the list placing 4^th, 5^th and 7^th spot which is significantly less than the three major cities in Greater Manila: Quezon City, Makati City and Manila. The rationale behind the activity in these cities can be traced from their respective minimum wages. The Greater Manila cities: Quezon City, Makati, Manila and Pasig have the highest minimum wages in the country justifying their high shopping activity during the sale event.

Cebu Pacific And Air Asia Are The Most Searched In Airline Promotions While A Majority Of Filipinos Are Actively Searching For Online Deals In Lazada And Shopee

In terms of the search interest, Filipinos are actively searching for online promotions for airlines and general top merchants in the country. In fact, the top two most searched keywords are “Cebu Pacific” and “Lazada” placing 1^st and 2^nd respectively. Interestingly, the respective competitors of Cebu Pacific and Lazada namely “Air Asia” and “Shopee” came in for the 3^rd and 4^th spot. While general search interest in “11.11” and “Seat Sale” came in as the 5^th and 6^th most popular keywords.

The reason behind the interest in Lazada and Shopee this Singles’ Day sale is that Filipinos’ online shopping preference is based on brand familiarity thus directly seeking mainly for the top online merchants in the country. This is according to Kantar Worldpanel survey, revealing that 84 percent of Filipinos preferred to buy from established companies despite the alternatives available in the market.

Meanwhile, airline promotions are one of the most searched keywords during this sale period which is consistent across Southeast Asian markets: Malaysia, Singapore, Thailand, Vietnam, Indonesia and Philippines. The rationale behind the popularity in airline promotions is that majority of the participating airlines in the Singles’ Day sale are offering an early Christmas and New Year holiday promotions.

About iPrice Group

iPrice Group is operating as a one-stop shop e-commerce aggregator across 7 markets in Southeast and East Asia with key feature in price comparison. It’s meta-search feature collates e-commerce products: home and living, cosmetics, grooming, fashion and electronics while its key feature in price comparison specifically caters to electronics.

11street Records Six Folds in Total Gross Merchandise Value (GMV) on Single’s Day

Tan Heng Hong

21st November 2018

Key highlights:

11street’s Shopping Madness 11 recorded a gross merchandise value (GMV) spike of six (6) times more than the average of a regular business day in 2018, driven by greater product variety and competitive prices.
The average amount spent by 11street customers during 11.11 was close to RM300. The top categories customers purchased from were Mobile & IT, Electronics, Health & Beauty, and Baby, Kids & Toys.
73% of purchases on 11.11 were made via mobile devices indicating a shift to mCommerce due to growing mobile penetration and diversified online payment methods

Kuala Lumpur, 14 November 2018 – The stroke of midnight marked the start of the Singles’ Day sales, also known as 11.11, as it falls on November 11 each year. It is regarded as the single busiest 24 hours for online shopping in the region and in the country. This year, 11street, one of the leading online marketplaces in Malaysia, offered shoppers specially curated Shopping Madness 11 deals and discounts which saw its total gross merchandise value (GMV) surging by six (6) times compared to the daily average in 2018 and double the increase it saw in 2017.

The total number of orders during Shopping Madness 11 this year tripled the daily average number of orders on any ordinary day in 2018; 2.6 times compared to 2017. Apart from an increase in the total number of orders, 11street shoppers also had a higher average order value as they spent close to RM300 on each order. 11street attributes this growth to two major drivers: a wider product variety from its growing base of sellers and brands as well as highly competitive prices offered to customers.

The top performing categories on 11street during the Shopping Madness 11 sales were Health & Beauty, Mobile & IT, Electronics, and Baby, Kids & Toys. Some of the most sought-after products in these categories include Eu Yan Sang Gold Label Bak Foong pills, iPhone, Nestle Milo Active Go and Brand’s Essence of Chicken, as well as Petronas and Photobook eVouchers. The prominence of Health & Beauty as one of the top performing categories during the Shopping Madness 11 sales are indicative of the changing lifestyles of Malaysians who are becoming more health conscious.

11street CEO, CHEONG Chia Chou said, “We usually see our customers flocking to purchase smartphones and electronics during major sales days such as 11.11. In fact, in 2017, several smartphone brands were amongst our best-selling items. However, this year, we also see customers lean towards health and beauty products, with our health-conscious customers purchasing supplements and other health-related products such as Gintell Massage Chairs.

“We are extremely pleased with our performance during 11.11 this year because our team worked round the clock to curate the best possible deals for our shoppers. We are looking forward to continuing our mission of adding value to our customers and creating a more effortless and gratifying shopping experience.”

Apart from a heightened level of health consciousness, shoppers also seem to be shifting more towards mCommerce, due to the growing mobile penetration in Malaysia. During Shopping Madness 11 sales, 73% of transactions were made via mobile devices. This could also be attributed to the diverse payment methods available to shoppers on 11street, including eWallet services such as Boost, making shopping online as convenience, seamless and rewarding as ever!

Shoppers can still be in Madness Heaven with flash deals happening until November 14. Then, The Madness Continues on 11street until 27 November 2018, where shoppers will see shocking deals and free shipping, as well as bundle deals and flash deals up to FIVE TIMES A DAY! Head over to https://promotion.11street.my/madness-campaign/11-11 to find out more. Customers can also download the 11street.my app on iOS or Google’s Play Store.

8th Starch World Asia will be held on 23-24 Jan 2019 in Bangkok

Tan Heng Hong

13th November 2018

CMT’s 8^th Starch World Asia will be held on 23-24 Jan 2019 in Bangkok THAILAND. Themed “Fast – changing dynamics of the cassava markets with looming shortage and spreading of disease”. The key highlights of the event include

Outlook for cassava markets with impending shortage
Opportunities to switch to sugar with current low prices?
Vietnam starch market update from the perspective of a local player.

How are they coping with root shortage issues

Developments in smart agri technology for cassava plantations in Thailand
Global corn markets & trade outlook with rising concerns over China-US trade tension
The damage caused by CMD and what actions are in place to tackle the disease
What is really clean label? are we past that trend?
Innovations in on-trend rice based solutions
Discovery of resistant starch from novel waxy tapioca variety
Advanced cassava breeding for modified starch

For details, please visit www.cmtevents.com/main.aspx?ev=190105&pu=276805

Or contact Ms Fu Huiyan at huiyan@cmtsp.com.sg / call +65 6346 9113

Marigold HL Chocolate Milk is positioned as a post-exercise recovery drink

Tan Heng Hong

10th November 2018

Marigold SG — Image from Marigold HL Milk

Malaysia Dairy Industries has positioned its Marigold HL Chocolate Milk in Singapore as “More Than Just Milk,” a flavoured fresh milk drink that helps to replenish what’s lost during workout or exercise. By marketing the fresh milk as a post-exercise recovery drink, it makes Marigold HL Chocolate Milk relevant with the rising number of consumers who are interested in fitness, a trend that is rising in Singapore.

https://www.facebook.com/MARIGOLDHLMilkSG/videos/2434981476729557/

Marigold HL Chocolate Milk contains a mix of protein and carbohydrates which will help muscles repair well and replenish the energy after a workout or exercise.

The marketing material promotes the consumption of the chocolate milk from a 1L carton, which is a very Western thing but fits the post-recovery exercise theme perfectly as it conveys the sense of strength.

Bega 100% vegetarian cheese has improved packaging

Tan Heng Hong

10th November 2018

The Australian cheese manufacturer Bega Cheese Ltd has revamped the packaging of its Bon Appetit 100% Vegetarian Australian Processed Cheese Slices in Malaysia. Unlike other cheese products that use animal rennet, an enzyme that helps milk separate into curds and whey, this product contains only vegetarian rennet.

The new packaging has a stronger call out on its 100% vegetarian claim on pack and the packaging is in light green to reflect the vegetarian positioning.

The Bega 100% vegetarian 170g 10 slices is priced at RM 6.60 at NSK or RM 7.60 at Jaya Grocer.

Exponential Growth of Interest in the Singles’ Day sales period

Tan Heng Hong

10th November 2018

Last year, Alibaba raked in a total RM105 billion (US$25 billion) in revenue on Singles’ Day (also known as the 11.11 Sale), recording a massive 39 percent increase in sales when compared to 2016. The massive sales period in China has found its way into Southeast Asia today to become one of the most important digital sale periods of the year.

Malaysia is definitely not excluded from the sale extravaganza as we have seen the launch of various Singles’ Day sale campaigns by the country’s top e-commerce players. As such, this has sparked much interest from consumers across the country.

By analysing Malaysians’ search trends on Google, we could see that interest on the keyword “11.11” begun mid-October 2018, more than two weeks prior to the sales period. The interest in the sales period was probably influenced by big e-commerce brands such as Shopee and Lazada who introduced their sale campaign between 23-30 October.

On 2 November 2018, Malaysians witnessed the introduction of the Digital Tax at the annual federal budget announcement. The announcement sparked a rise of searches on the new tax scheme on 2 November. However, it did not hamper consumers’ interest in the 11.11 Sale. This was evident on 3 November as search interest for “11.11” peaked at its highest point after the Budget 2019 announcement on the previous day.

E-commerce going big into mobile

This year’s Singles’ Day sales also saw an added emphasis in mobile-specific promotions as well. By analysing Malaysia’s five most visited e-commerce platforms, we saw that 4 out of 6 online players offered in-app promotions and flash-deals specifically for mobile users. Among them is Shopee who introduced in-app games which required users to play games at specific timings to create a sense of urgency for the sale.

The emphasis on mobile is really vital as Southeast Asia (SEA) is a mobile-first region unlike any other consumers in the globe. In a research on the state of e-commerce in SEA, it was noted that 72% of all online traffic now derives from mobile devices as of 2017 and this figure is expected to be higher today.

Creative and new features to woo more online shoppers

With many players leveraging this sale period for their businesses, the 11.11 Sale also saw the introduction of unique features by top players in the industry in a bid to stand out from its competitors.

Among them is Lazada, who will stage a live star-studded 11.11 Super Show at the Axiata Arena. The show will be aired on multiple broadcasting channels, online streaming app and on its online shopping app.

Lazada’s extravagant live show for Singles’ Day mirrors Alibaba Group, who holds a similar live show for the same sales event in China as well. This is no surprise as the Chinese e-commerce giant recently doubled down on Lazada in 2018 with an RM8 billion (US$2 billion) investment and installed Lucy Peng, a founding member of Alibaba as Lazada’s new CEO.

A similar approach was emulated by Shopee and Lelong as well where unique product offers are made available through live videos streamed on Facebook.

Other unique features which has gained much popularity amongst top e-commerce players are flash sales, brand exclusive, and tax-free promotions.

Q4 2018 is e-commerce’s most important period

Based on our previous research, the final quarter of the year is the most important period for e-commerce players. While the 11.11 Sale is among the most popular online sale events, top e-commerce players should expect to obtain more online traffic and revenue in the month of December through the 12.12 Sale and the year-end sales.

This was evident in 2017 when we conducted a study to ascertain the most popular online sale period of the year. Although the 11.11 Sale did garner much interest, the 12.12 Sale gained more popularity and was the most searched online sales event of the year. This trend is expected to grow exponentially in the years to come with the ever-increasing interest in the world of online shopping.

This is an expert article by iPrice Group

About iPrice Group

iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

On a regular basis, iPrice Group releases key insights on topics pertaining e-commerce, startups, and others. Stay tuned to iPrice’s insights here: https://iprice.my/trends/insights/

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Analysing the Singles’ Day Consumer Behaviour Trends In The Philippines

11street Records Six Folds in Total Gross Merchandise Value (GMV) on Single’s Day

8th Starch World Asia will be held on 23-24 Jan 2019 in Bangkok

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