AptaGro with ActiveDuoBio+ and important nutrients help support your child’s body and learning development so that you can expose him to the world to build his resilience
Kuala Lumpur, 25 September 2018 – Danone Dumex, subsidiary of the number one company* in formula milk for children in Europe**, has introduced in Malaysia – Nutricia AptaGro, its most advanced growing up milk formula, backed by over 40 years of pioneering research. The brand’s ambition is to help parents raise resilient children.
In tomorrow’s world, resilience will be the most important key to succeed. The ability to overcome challenges and bounce back from difficult situation is what we want our children to develop for them to thrive in whatever future.
Denis Phelps, Acting General Manager of Danone Dumex Malaysia, commented: “Adversity is part of life, which is why every individual needs resilience to thrive through challenges in this competitive world. The art of raising children now goes beyond providing them food and education. We need to expose them to the world so that they can build resilience. And for this their body needs to be ready.”
ActiveDuoBio+ and Important Nutrients to Enhance Children’s Body and Learning Development
Nutricia AptaGro contains ActiveDuoBio+, with an internationally-patented combination of Prebiotics GOS/lcFOS (9:1) and Probiotic B. breve M-16V to boost the army of good bacteria in your child’s body, backed up by the first and only study on toddlers1.
Nutricia AptaGro also contains the highest DHA (docosahexaenoic acid) level2, which helps in meeting international expert recommendation. Nutricia AptaGro contains nutrients to nourish your child’s body and brain so that you can expose your child to the world for him to build his resilience.
Nutricia AptaGro is available on Lazada, Tesco, selected AEON and Cold Storage supermarkets, Village Grocer, Ben’s as well as selected Chinese medical halls and baby stores. For more information about AptaGro, please visit www.aptagro.com.my or its official Facebook page https://www.facebook.com/AptaGroRaiseThemResilient/.
1 Kosuwon, P., Lao-Araya, M., Uthaisangsook, S., Lay, C., Bindels, J., Knol, J., & Chatchatee, P. (2018). A synbiotic mixture of scGOS/lcFOS and Bifidobacterium breve M-16V increases faecal Bifidobacterium in healthy young children. Beneficial Microbes,9(4), 541-552. doi:10.3920/bm2017.0110 (SMILE Study)
2 Compared to other growing up milk brands in the market as of Feb 2018. AptaGro contains 89.7mg/100g of DHA.
* Danone Dumex is part of Danone Nutricia Early Life Nutrition
**Danone Nutricia Early Life Nutrition calculation based in part on information reported by Nielsen through its Scan Track, MarketTrack and Retail Index Services for the Children nutrition milk formula for children aged between 12 and 36 months segment (client defined) in the Children nutrition milk formula category (client defined) for the 52-week period December 2017, for the total grocery channel in Belgium, Czech, Estonia, France, Hungary, Ireland, Italy, Latvia, Lithuania, Poland, Portugal, Romania, Slovak Republic, and Switzerland. (Copyright © 2017 The Nielsen Company.)