In Malaysia, Dutch Lady Milk Industries Berhad has introduced Dutch Lady UHT Recombined Mini Chocolate Flavoured Milk 125ml – RM 1 pack at selected traditional trade.
Malaysian consumers see products with the RM 1.00 price tag as a highly affordable price point. Many FMCG companies including Mondelez, F&N, Coca-Cola and PepsiCo have in the past introduced RM 1 products in both the modern and traditional channels.
The new RM 1 Dutch Lady Mini would help encourage more Malaysians to consume milk on a regular basis.
