Indofood has launched Racik fried rice seasoning complete with sausauge. The new Bumbu Racik Nasi Goreng Spesial Sosis saves consumers the additional step of preparing sausage when cooking fried rice. Indonesians like to add meat into their fried rice.
We are seeing more seasoning brands launching all-in-one products featuring the addition of meat or other add-on ingredients. The move is to provide extra convenience to consumers especially those who are new to cooking.