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Word matching marketing from KitKat to Weiquan juice

KitKat in Thailand is celebrating Valentine's Day with a special packaging where consumers can match the words to express their love. In China, marketing using...

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Anlene shifts positioning to feeling young with new MoveMax

Fonterra has recently launched Anelene MoveMax in Malaysia. The range covers both adult powdered milk and yoghurt. MoveMax contains collagen for joints, the first...