The Marigold UHT milk by Malaysia Milk Sdn Bhd is no longer just a flavoured milk with the usual chocolate or strawberry flavours. In fact, the malt flavour that has just joined the Marigold family.
The new Marigold Milk with Malt contains 6 vitamins, protein, vitamin D and the unique BonePlus formulation to give your child a head start with the right nutrients to build strong bones and healthier bodies.
In Malaysia, malt flavour is usually closely associated with Milo or Horlicks but is relatively uncommon in the flavoured milk category. Apart from Milo or even Horlicks, the malt flavour is quite established in Thailand and Myanmar. Some of the examples of malted milk in the two countries include Nestlé Bear Brand Enriched Malted Milk, Anlene Gold Bone Active UHT Milk with English Malt, D-Malt chocolate milk and Bolt Malted Milk.
The new Marigold Milk with Malt also opens up export opportunities for Malaysia Milk in countries like Thailand and Myanmar where consumers are accustomed to the malt taste.
Coca-Cola Amatil Indonesia has introduced Sprite Waterlymon. Sprite Waterlymon is actually a dialed down version of the classic Sprite with less carbonation and a less sugary taste (6g of sugar/100ml). The drink is promoted as water + lemon-lime, which explains the use of the see-through PET bottle packaging resembling a packaged bottled water.
https://www.youtube.com/watch?v=vd54KfDJa28
Yes 248, a convenience store chain in Medan, describes Sprite Waterlymon (425ml) as a “crisp, refreshing and clean-tasting soft drink.”
Sprite Waterlymon is playing in the near-water space taking on Suntory’s Goodmood and even Mizone targeting consumers who want a lighter Sprite without sacrificing the familiar Sprite taste.
ARC Refreshments Corp has added the new cucumber flavour into its Rite ‘n Lite low calorie flavored carbonated soft. The existing flavours are lemon, lemon-lime, orange and root beer. The drink is available in 250ml can and selling at all 7-11 branches in the Philippines.
Rite ‘n Lite is sweetened with acesulfame K and sucralose, which makes the drink zero sugar and no calories.
Finally, Mi Sedaap has brought its premium instant noodle from Indonesia into Malaysia. Selling under the Mi Tasty label, the gourmet instant noodle comes with tender chicken meat & iconic Kriuk-Kriuk fried onions and crunchy chicken bits.
Such gourmet instant noodle in a box with tender chicken meat in retort packaging is new to Malaysia. Will the arrival of Mi Tasty fuel the premiumisation of the instant noodle category in Malaysia further with a new focus now on real ingredients?
Mi Tasty is available at 99SpeedMart and Tesco stores in Peninsular Malaysia.
To celebrate Ben & Jerry’s move into town, Ben & Jerry’s will be treating Malaysians to 10,000 free scoops! Join us in experiencing a-moo-zing ice-cream flavours full of chunks and swirls at the launch of Ben & Jerry’s first Scoop Shop in Malaysia!
Singapore, 19 August 2019 – Rum Bellion officially presents Singapore’s first ever rum festival experience.
Set to take place on Sunday, 13 October 2019 from 3 PM onwards, Rum Bellion is an exciting initiative by Neon Pigeon and its neighbour venues Taki Taki, Limehouse and Bula Café & Bar, to explore the world of rum. Throughout the afternoon, rum brands from all over the world will be taking over the four venues for a day of rum and fun along the iconic Keong Saik Road.
Guests can expect to experience a line-up of leading and emerging global rum brands and bars from around the world with outstanding rum programmes. With guest shifts from top venues such as The Sea by the Old Man in Hong Kong and JungleBird in Kuala Lumpur, Rum Bellion will also play host to a handful of bars visiting Asia for the first time, such as BlackTail from New York and Dirty Dick from Paris. With more than 20 spirit and mixer partners, Rum Bellion will be a treasure trove of rum experiences in an open-forum setting. Roam around the four venues to join in intimate masterclasses, hourly guest shifts and tastings. Suitable for rum enthusiasts and newbies alike, Rum Bellion aims to be a friendly and light-hearted event for the appreciation and education of rum in all its forms.
Commemorating Singapore’s first rum event, the first 200 guests to arrive will receive a limited-edition “Rum Bellion” tote bag filled with merchandise and keepsakes, including a Rum Bellion T-Shirt and giveaways from participating brands. Drinks coupons priced at $12 per coupon can be pre-purchased from 16th September 2019 on Rum Bellion’s official website, with a promotion for 10 coupon purchases; coupons can also be bought at the door on the day itself.
Fat Prince, Fung Kee Hotdogs, Limehouse and Flat Stanley Bali will also be present at Rum Bellion 2019 with food for purchase. Other activations taking place along Keong Saik Road during Rum Bellion include a market selling gifts, an on-site tattoo artist and a Caribbean-style carnival complete with face painters for kids, making Rum Bellion a great day out for both families and friends.
For more information on the participating brands and full list of activities taking place during Rum Bellion, please visit Rum Bellion’s official website at www.rumbellionsg.com or refer to the Appendix below.
Singapore, 19 August 2019 – ATLAS is excited to announce the launch of its new cocktail menu, Interbellum. Developed by Head Bartender Jesse Vida and his team, the menu is a celebration of the Art Deco period, paying homage to classic European cocktails of the time as well as ATLAS’s home, Parkview Square, with architecture inspired by the glamorous Art Deco skyscrapers of the period.
Interbellum, the period between the two World Wars, was one of great transition and change. From design and art to music, fashion, food and drink, the period marked the birth of the Art Deco movement. People of the time began to experience a morally-enlightened, technologically-fuelled era of social and cultural change.
Celebrating this ground-breaking period, Interbellum invites guests on a journey through the Art Deco movement to explore some of its leading cultural moments and celebrations. The menu is divided into five chapters, each showcasing dynamic cocktails inspired by the era, with many of the drinks featuring gin and Champagne, the twin pillars of ATLAS’ beverage program.
“For this menu, it was important for us to stay close to the philosophy and vision of ATLAS, and take inspiration from classic cocktails of the Art Deco period,” says Jesse Vida, Head Bartender at ATLAS. “Using fresh and house-made ingredients, each drink has been inspired by this most seductive of eras, while showcasing a blend of traditional European influences with an updated touch. We look forward to welcoming guests to journey with us through the stories.
Signature drinks such as the ATLAS G&T (S$19), Gin Tonica (S$23) and Summer in Paris (S$12) remain on the menu. The addition of the French 75 (S$25) offers a modern take on the classic, the perfect drink for gin and Champagne lovers. The bright and citrus-forward cocktail can also be elevated with an upgrade to any Champagne on the ATLAS Drinking Menu.
Chapter One: International Exhibition of Modern Decorative and Industrial Arts
The first chapter of the menu highlights the International Exhibition of Modern Decorative and Industrial Arts, a world fair held in Paris in 1925. The exhibition was a celebration of the modern trends and talents, showcasing items ranging from furniture and porcelain to jewellery and textiles. People came from all around the world to visit, resulting in new exposure to craftmanship, and the birth of Art Deco as a global phenomenon.
Inspired by this period of luxury, glamour and exuberance, Art & Influence (S$22) is a delicate low ABV cocktail infused with refreshing ingredients including jasmine, lemon and honey. Under this section remains the signature ATLAS Martini (S$25) made with London dry gin, ambrato vermouth orange bitters and champagne vinegar.
Chapter Two: The Discovery of King Tutankhamun
The Discovery of King Tutankhamun in 1922 made the Pharaoh a star overnight and sparked a global phenomenon, known as “Tut-Mania”. The tomb was discovered at the start of the roaring twenties and brought a renewed interested in all things ancient Egypt. Popular culture began to reflect people’s fascination with King Tut, which was seen in the fashion of the 1920s and 30s, and later in decorative arts and even architecture.
This chapter celebrates the influence King Tut had on the Art Deco era and raises a toast to the young Pharaoh himself with a highball aptly named, The Boy King (S$27). This sharp and dry tipple is infused with Oloroso sherry, sweet vermouth, aperol, apple cider syrup, black lemon bitters and topped with Champagne.
Chapter Three: The Age of Airships
In 1936, the LZ 129 Hindenburg began transporting passengers between Frankfurt and the New World, cutting travel time in half against the fastest passenger liners of the time. Despite its initial success and progressive plans, the Hindenburg met its fiery fate in New Jersey, America on 6 May 1937, and brought the Zeppelin’s use as a form of passenger transport to an end. Despite the tragedy, the legendary Zeppelin has lived on in popular culture and well into the modern era.
Mr. Schulze’s Sour (S$26) is a tribute to Mr. Max Schulze, the man behind the beverage programme for the Hindenburg. This full-bodied, citrus-driven cocktail is made with dry gin, absinthe, lemon, egg white and bloody shiraz before being served in a tall coupe and garnished with orange zest for an added citrus kick.
Chapter Four: A Time for Bold Ideas
Brave New World by Aldous Huxley was published in 1932 and is a futuristic literary masterpiece about genetically-modified citizens living in a perceived utopian society. A reflection of Huxley’s growing concern with the social consequences wrought upon British society by World War One, the book highlights the changes in attitude in society during A Time for Bold Ideas. Huxley believed that by moving towards a more modern and technologically advanced world, humans were giving up their freedom and individuality.
R.E.M. (S$25) is inspired by the Brandy Alexander cocktail, and the idea of “sleep learning”, where it was suggested that learning during R.E.M. was possible as the brain’s electrical activity was similar to that during waking hours. The silky whipped cream on top covers a base of cognac, mixed with dashes of banana liqueur, raspberry liqueur and aromatic bitters.
Chapter Five: The Jazz Age
A significant portion of the Art Deco period was known as The Jazz Age. While the United States was in the grips of Prohibition, across the pond jazz music in Paris was beginning to find its voice and was becoming widely acknowledged and respected as an art form. Jazz first took hold in France during WWI, as African-American soldiers marched through the streets carrying melodies with them. As the war ended, many stayed on in Paris, and soon French jazz developed a life of its own.
Soldier’s Song (S$16) pays tribute to the many African-American soldiers who were exposed to the culture of Europe through the Second World War, and later returned to pursue a musical career and escape the racial prejudice of the United States at the time. This temperance libation consists of nonalcoholic spirit, lemon and almond syrup, shaken with a bay leaf before being served with shaved almond.
Celebration of an Era
The cultural, artistic and human influence of the Art Deco period on the Western world since the end of the 1930s is undeniable. As people became more open-minded and expressive with art and music, softening more conservative morals, they celebrated more and drank better.
About ATLAS
ATLAS graces the ground floor of one of Singapore’s most iconic buildings, Parkview Square, in the history-rich Bugis neighbourhood. A celebration of the grand Art Deco lobbies of Europe and the era’s rich culinary and beverage traditions, ATLAS offers a carefully curated drinking and dining experience all-day and deep into the night.
The bar is helmed by Jesse Vida (of globally acclaimed Dead Rabbit and Blacktail fame), delivering an inspired interpretation of elegant and balanced classic cocktails. The ATLAS Gin Collection is housed in an iconic 8-metre tall Gin Tower, consisting of 1,300 bottles from around the world. Below the Gin Tower, a rose gold Champagne Room holds the ATLAS Champagne Collection which carries a 270-label selection of some of the world’s most prestigious vintages and respected houses.
ATLAS’ food menus offer inspired and refined European dishes made with a passion for thoughtful presentation and the freshest of ingredients. Ranging from morning pastries to late night bites, from executive lunches to a la carte dinner, guests can enjoy all-day dining for any occasion. During midafternoon, a delicately indulgent Afternoon Tea set is served, showcasing a selection of handcrafted savoury and sweet nibbles alongside an expertly curated selection of teas and champagnes
Since its official opening in March 2017, ATLAS has become one of the most acclaimed bars in Asia, and indeed the world. Accolades include being named Best International Cocktail Bar and World’s Best Spirits Selection at Tales of the Cocktail 2019, Bar of the Year (Asia) by Drink Magazine in 2017 and Best Specialist Concept at the Singapore Bar Awards 2018. Following its debut at No.12 on Asia’s 50 Best Bars 2017, ATLAS has most recently been awarded the No. 5 spot in 2019. At the World’s 50 Best Bar Awards in 2018, ATLAS rose to occupy the No. 8 position after debuting in 2017 as the highest new entry at No. 15.
ATLAS is owned by Parkview Square’s developers, the Hwang family, who have created a warm, welcoming destination with a real sense of occasion, delivering elegance and excellence … without pretence
ATLAS Address & Contact Details:
ATLAS Parkview Square, 600 North Bridge Road, Singapore 188778 press@atlasbar.sg
Singapore has proven to be a success story for the Australian online wine retailer Vinomofo. Thanks to its unique business model, the company has sold more than 400,000 bottles of wine since launching in Singapore in December 2016.
We had the opportunity to speak with Michael Parmeter, GM of Vinomofo Singapore, to get his thoughts on what drives the success of Vinomofo and what the future has in store for the company.
Keep prices low by eliminating the middlemen
Vinomofo’s business model is to cut the middlemen out by buying the wines directly from the wine producers and then sell them directly to consumers, explained Parmeter. By removing the middleman, Vinomofo is able to provide consumers with access to wine at a more affordable price. For example, Vinomofo can can offer wines at un-heard of prices in Singapore such as Champagne for SGD 60 a bottle.
“We have the freedom to source wine from all over the globe. It allows us the opportunity to share our love of wine with our growing tribe of wine lovers. We only sell wine that we love – if we don’t love it, we don’t sell it. It’s as simple as that.”
Michael Parmeter, GM of Vinomofo Singapore
Removing middlemen does not comprise on quality
Removing the middlemen does not impact on the production of the wine, said Parmeter. According to him, it is all about affordable access and distribution of the wine. This business model has enabled Vinomofo to “buy deeper than anyone else, at a price that cannot be matched,” said Parmeter. The company is offering both the wine producers and the customers better value because it cuts out all of the middlemen and operates online.
Continue to focus on Singapore, set eyes on US and Europe
At the moment, Vinomofo is focusing on expanding its operations in Singapore through new corporate partnerships, wine education evenings and wholesale channels into restaurants, disclosed Parmeter.
At Vinomofo, its mission is to connect everyone with good wine. As such, the online wine retailer still has a lot to continue to do on the ground here in Singapore.
Vinomofo said it has plans to expand into the US and Europe. However, there is no set time frames as yet as more needs to be done to understand the local market in terms of the current wine landscape, customer behaviour, delivery, warehousing, licensing and regulation, added Parmeter.
Singaporeans prefer Australian red wines
Singaporeans love wine and Vinomofo has a great mix of locals and expats as their customers. Parmeter also revealed “Singaporeans love big, bold Australian reds – Shiraz from the Barossa Valley or Cab Sav from McLaren Vale, and they really enjoy old world style wines from Rhone Valley and Bordeaux.”
Trends driving wine demand in Singapore
In Singapore, Vinomofo is seeing growth in the organic, natural, and biodynamic wine space. He explained that “these wines tend to be a bit wild and funky as they reflect the environment and the region they’ve grown in and have little to no intervention. This tells us that Singaporeans are adventurous with their wine journey – happy to try things that are a little left of centre.”
Single Farm Goat Milk is now available at 7-Eleven Thailand. The goat’s milk in plastic bottle is selling at a premium price of THB 35 (USD 1.13).
The supply of goat’s milk in Thailand is limited as the demand is not as high as cow’s milk. According to one statistics, local goat’s milk production is a mere 0.35% of cow’s milk. Thai consumers are put off by the smell of goat’s milk. The top three reasons local consumers do not buy or consume goat’s milk are “taste, goaty flavour and high price.” Farms now are producing high-quality goat’s milk without the smell.
The debut of Single Farm Goat Milk at 7-Eleven is set to better inform and expose consumers to the taste of goat’s milk, which is a natural alternative to cow’s milk. Even though goat’s milk has lactose, many people with lactose intolerance can drink goat milk.
Thailand’s Taokaenoi Food & Marketing Plc, the maker of seaweed snacks, has added power bar into its My Whey range of whey protein. My Whey was initially made available through the online channel in 2017 and now selling both offline and online. My Whey powdered drink builds on the popularity of whey protein among bodybuilders. Whey protein is now widely used as a food supplement and for weight control.
My Whey Power Bar contains probiotics from the US, 3,000mg of protein and zero fat and zero added sugar.
My Whey Power Bar Strawberry contains dried dates, strawberry, cashew, almond and oats. The chocolate version is made from dried dates, cranberry, cashew, almond and oats.
Nestlé Malaysia has launched a new "add-on" or "Tambah-Je" multi-grain cereal drink Nestum in Malaysia. Nestlé has been communicating the merits of adding Nestum...
