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PERTAMA DIGITAL’S KOCEK SERVICE NOW AT POS MALAYSIA

By
Tan Heng Hong
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(from left): Abdul Rahman Bin Abu Bakar, Assistant Governor of Bank Negara Malaysia, Datuk Ahmad Nazri Abdullah, Chairman of Pertama Digital, Datuk Seri Ahmad Bin Maslan, Deputy Finance Minister 1, Tan Sri Syed Faisal Albar, Chairman of Pos Malaysia Berhad and Charles Brewer, Group Chief Executive Officer of Pos Malaysia Berhad

Introduction of Coin Conversion service throughout Pos Malaysia branches nationwide

KUALA LUMPUR, 17 OCTOBER 2023 – Pertama Digital Berhad (“Pertama Digital” or “the Company”) announced today the launch of the KOCEK Coin Conversion Service (KOCEK). The Company is expanding KOCEK services in collaboration with Pos Malaysia Berhad (“Pos Malaysia”). This strategic partnership enables KOCEK to offer its innovative coin conversion services at Pos Malaysia branches throughout Malaysia. Currently available at four locations in the Klang Valley, the service is expected to expand to about 30 branches by the end of 2023. The KOCEK services will be proliferated to other states in stages in 2024, with plans to launch 100 locations.

The launch event, graced by YB Datuk Seri Ahmad Maslan, Deputy Minister of Finance 1 who delivered the speech by YAB Dato’ Seri Anwar Bin Ibrahim, Prime Minister of Malaysia, and Encik Abd. Rahman Bin Abu Bakar, Assistant Governor of Bank Negara Malaysia, signifies the significance of this collaboration in revolutionising coin conversion as part of improving the currency circulation and providing convenience to the Rakyat. Representing Pos Malaysia was its Chairman, Y.Bhg. Tan Sri Syed Faisal Albar Syed A.R. Albar and Group Chief Executive Officer, Mr. Charles Brewer.

The innovative KOCEK services was initiated by Pertama Digital to invigorate the recirculation of unused coins among Malaysians. Annually, a significant amount of coins issued by Bank Negara Malaysia (BNM) are not returned for re-circulation, with the estimate of up to 30% or more than 200 million pieces of coins issued every year ends up being kept unused at home, in jars and drawers, as “dead coins”. KOCEK provides an easy access and fast service to help the Rakyat to convert their collection of unused coins into digital cash value, transferred to their bank accounts. This will in return, reduce the need to mint and distribute new coins and help lower the cost of issuing currency for the central bank.

KOCEK, previously known as MyPay Coin Conversion, offers a seamless solution for individuals to exchange their unused coins into digital cash value in their bank accounts. Additionally, merchants and traders can purchase coins for their business needs, addressing the pain-points of both consumers and businesses and enhancing their spending powers.

Chairman of Pertama Digital, Y.Bhg. Datuk Ahmad Nazri Abdullah, expressed his pride in the collaboration with Pos Malaysia, stating, “We are delighted to make our KOCEK product and service easily available to the Rakyat through Pos Malaysia’s extensive network. With their presence in major towns and rural areas, KOCEK can reach more people rapidly and efficiently. In today’s economic environment, every sen counts, and KOCEK aims to generate additional income for everyone.”

Charles Brewer, Group Chief Executive Officer of Pos Malaysia Berhad, added, “We are delighted to join hands with KOCEK. Designed with paramount convenience in mind, KOCEK harmonises seamlessly with Pos Malaysia’s ethos – we are passionate about building trust to connect lives and businesses for a better tomorrow. The introduction of KOCEK service at Pos Malaysia branches is a true testament to our pledge to offer seamless solutions for the everyday needs of our community. KOCEK represents more than mere convenience—it embodies Pos Malaysia’s values of constantly driving innovation and delighting our customers.”

Through this partnership, Pertama Digital will have access to Pos Malaysia branches nationwide, providing KOCEK coin conversion service (KOCEK IN) and coin purchase convenience (KOCEK OUT) for businesses and traders. The KOCEK service is available through the Company’s MyPay application, which enables seamless communication with selected government agencies. Pertama Digital plans to roll out the KOCEK service aggressively across Malaysia in the near future.

“We are grateful to Pos Malaysia for this collaboration, and we believe it will be a win-win
situation for all stakeholders involved. Our ultimate goal is to digitise and reach as many people as possible, and Pos Malaysia branches perfectly complement our efforts. With KOCEK, individuals can effortlessly convert their spare coins into enhanced spending power,” concluded Datuk Ahmad Nazri.

KOCEK is currently operational at three major locations in the Klang Valley, including Subang Parade, Berjaya Times Square and NSK Trade City in Kuchai Lama, in addition to four Pos Malaysia branches, namely Pejabat Pos Besar Kuala Lumpur, Pejabat Pos Besar Shah Alam, Pejabat Pos Kajang 2020 and Pejabat Pos Bandar Baru Bangi.

HEINEKEN Malaysia Brings Communities Together through its Tiger Chinese Education Charity Concert at SJKC Damansara

By
Tan Heng Hong
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After the show, the Board of Directors, committee members, teachers and the Parents Teachers Association (PTA) of SJKC Damansara joined representatives from the media and special guests from HEINEKEN Malaysia for group photos alongside the Tiger CECC artists.

The school raised over RM 2.1 million for the construction of a multi-purpose school hall.

Shah Alam, 17 October 2023 – HEINEKEN Malaysia once again hosted its annual Tiger Chinese Education Charity Concert (Tiger CECC) programme for SJKC Damansara at Hao Xiang Chi Restaurant, Setia Alam. The social impact programme has grown with local communities since 1994, uniting parents, alumni, and local businesses to enrich the teaching and learning environment in schools across Malaysia. The brewer successfully raised over RM 2.1 million, which will be allocated towards the construction of a new multi-purpose school hall with an estimated cost of RM 10 million. While the funds raised have not yet reached the initial target of RM 4 million, the school remains optimistic and invites the public to continue their support and contributions in the fundraising efforts to expedite construction.

Pictured from right to left: Micol Chan Oi Lai (SJKC Damansara PTA Chairlady), Joan Chong Lee Yung (SJKC Damansara Board of Directors Treasurer), Cynthia Leng Kwan Fong (SJKC Damansara Board of Directors Vice Chairman), Elaine Lim Nyet Foong (Headmistress of SJKC Damansara), Dato’ Dr Denming Ho (Organising Chairman of SJKC Damansara), Ronnie Tan (Regional Commercial Manager of HEINEKEN Malaysia), YB Lee Chean Chung (MP of Petaling Jaya), Tan Sri Dr Lim Wee Chai (Founder & Executive Chairman of Top Glove Corporation Berhad), Tan Kim Chuan (GM Business Development & PR Dept Sin Chew Daily), Lim Joo Swee (SJKC Damansara Board of Directors Chairman), YB Jamaliah binti Jamaluddin (State Assemblymen for Bandar Utama), Natasha Ng (Tiger Brand Manager), Kelvin Lim (Area Sales Manager of HEINEKEN Malaysia) and Low Chun Foo (SJKC Damansara Alumuni President).

Since its inception, Tiger CECC has been growing with local communities for numerous generations. The programme funded more than 538ocal schools for almost 30 years through charity concerts, organised alongside its media partner. To date, the programme has successfully raised more than RM390 million, making a lasting impact on thousands of students and playing a role in the nation’s educational foundation.

Tiger CECC artists kicked off the event with a medley of hit songs. From left to right: Wu Jia Hui, Yee Yee, Victor Lee, Z Yan, Zac Chi Chiang and Jyin.

Reflecting on this year’s Tiger CECC, Roland Bala, Managing Director of HEINEKEN Malaysia, shared “We are proud of Tiger Beer’s role in gathering local communities to celebrate the Joy of True Togetherness. As a responsible and progressive company, we believe that our growth is connected with the well-being of our communities. Through Tiger CECC, we aim to provide a platform to raise much-needed funds to support the institutions that help shape and develop Malaysia’s future leaders. At the same time, we are encouraged by the amazing response and generosity shown by all who have contributed to this cause.”

Guest singer Chris Cheong, winner of the Astro 2020 Classic Golden Melody Singing Competition, graced the Tiger CECC show with a special performance in support of the event.

BAE releases Indonesia’s first somaek, adds new soju flavours

By
Tan Heng Hong
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BAE, the soju brand by Indonesia’s Orang Tua, has recently launched Indonesia’s first somaek, a cocktail made of soju and beer. The fruity Somaek Soju Bombir comes in the flavours of yuzu and lychee.

We have seen how Tiger Beer launched its somaek in markets like Singapore, Vietnam, and most recently in Indonesia. 

In addition of somaek, BAE has also launched new soju flavours namely yuzu and plum.

Ajinomoto Philippines focuses on sodium reduction and sustainability

By
Tan Heng Hong
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Ajinomoto Philippines has launched Aji-Ginisa Less Sodium Flavoring Mix that has 30% less sodium compared to the original recipe. Salt reduction is under the spotlight as a diet that is high in salt can lead to various health problems including hypertension.

The seasoning company has also introduced Ajinomoto Crispy Fry Breading Mix with a new formula and new packaging. This breading mix is made from choice flours and starches perfectly blended with seasonings to provide crispy and delicious fried dishes.

To demonstrate its commitment to protecting the environment, Ajinomoto has unveiled AJI-NO-MOTO 45g Paper Pack to cut down on plastic waste. The paper pack Ajinomoto is available in leading supermarkets.

Apart from the seasonings, Ajinomoto has recently made available two Thai-flavoured instant cup noodles – Tom Yum Shrimp Flavour and Thai Spicy Seafood Flavour.

 

New Soyjoy captures Indonesia’s rich culinary heritage and tropical vibes

By
Tan Heng Hong
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PT Amerta Indah Otsuka, a leading Indonesian food and beverage company, has delighted health-conscious consumers with the launch of two new Soyjoy snack bars, crafted from whole soybeans and boasting a low glycemic index (GI) for sustained energy release.

These delectable bars capture the essence of Indonesia’s rich culinary heritage and vibrant tropical vibes, introducing the flavors of Tropical Cranberries and Lekker and Nuts. Soyjoy Lekker and Nuts is inspired by the culinary heritage of Solo. Kue leker is a type of Indonesian crepe, which is made with wheat flour, eggs, milk and sugar, and is believed to originate from Solo.

Packed with protein and fiber, Soyjoy snack bars promote satiety and help curb cravings, making them an ideal choice for those seeking a wholesome and satisfying snack.

 

 

New Wrigley’s Doublemint Cool Berry mint gums

By
Tan Heng Hong
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Wrigley’s Doublemint Cool Berry mint gums are now available in 7-Eleven Malaysia. Try now and get refreshed with this fruity sensation from chewing the new Berry mint gum.

7-Eleven Malaysia unveils healthy dried vegetable snacks

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Catering to the growing demand for healthier snack options, 7-Eleven Malaysia has unveiled a new line of vegan-friendly dried vegetable snacks, featuring a variety of Dried Okra, Dried Carrots, and Dried Green Radish. Each pack boasts a substantial vegetable content, ranging from 63% to 67%, ensuring a wholesome and nutritious snacking experience

The snacks are subtly sweetened with maltose syrup, while other ingredients include palm oil and salt. Adhering to strict dietary guidelines, these snacks are halal-certified, making them an ideal choice for Muslim consumers.

Manufactured in China and imported by Sorenson Marketing Sdn Bhd, the dried vegetable snacks are exclusively available at 7-Eleven outlets across Malaysia. The unique selection of dried carrots and dried green radish sets these snacks apart, offering a refreshing alternative amidst a market saturated with conventional snack options.

Castrol Launches Back to School Program to Promote Road Safety and Protect Young Motorcyclists

By
Tan Heng Hong
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Castrol Back To School Program with local schools within Klang Valley

KUALA LUMPUR, 19 September 2023 — Castrol Malaysia is proud to announce the launch of its “Castrol Back to School” program, a comprehensive initiative aimed at fostering road safety awareness among young motorcyclists. This initiative emphasizes Castrol’s commitment to protecting lives on roads and promoting the message of safety and protection.

As reported by the World Health Organization (WHO) one in three deaths on the roads in Southeast Asia involves motorcyclists. Between 2010 and 2019 the Malaysia Road Fatalities Index recorded 59% of fatalities involving motorcyclists. These further signals the need for more robust road safety initiative starting with education and empowerment.

In partnership with MotoWazi and with the support of the Ministry of Education, the “Castrol Back to School” program is designed to reach high school students aged 16 and 17 who have recently obtained their motorcycle license. The program includes both theoretical and practical road safety sessions conducted within school premises during regular school hours.

Road safety is a collective responsibility. Through the “Castrol Back to School” program, Castrol aims to instil a culture of safety amongst young motorcyclists, emphasising that protection starts with making the right choices, including the choice of Castrol lubricants for their motorcycles. We wish to equip young riders with the knowledge and skills they need to stay safe on the road,” said [Keow Mei-shan, Marketing Director of Castrol Malaysia and Singapore].

Wazi Bin Abdul Hamid , motorcycle safety instructor and  road safety expert, will provide the theoretical sessions, ensuring that students receive valuable insights into road safety practices and regulations. Team MotoWazi is encouraged by ths partnership and the potential influence on young riders.

“We are excited to collaborate with Castrol on this initiative. Our aim is to empower young motorcyclists with the knowledge and awareness they need to protect themselves and others on the road.,” said Wazi Bin Abdul Hamid.

In the first phase, the “Castrol Back to School” program will be rolled out to ten schools in Klang Valley from September to October 2023. Castrol plans to expand its reach to fifty schools nationwide in 2024, with the goal of creating a safer road environment for all Malaysians.

“Castrol Back to School” program is more than just an educational campaign; it represents Castrol’s commitment to safety. With this initiative, Castrol is not only driving association with road safety but also fostering a culture of protection, emphasizing that when it comes to road safety, one can always “Think protection, think Castrol.”

 

Ace your nutrition with the all-new tasty Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf

By
Tan Heng Hong
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by the leader of the Wholemeal & Functional bread category

Singapore, 16 October 2023 – Gardenia, Singapore’s bread market leader with more than 50 delicious varieties of bread, presents its latest offering – the tasty Gardenia Sprouted Soft Grain 100% Wholemeal Loaf as part of its new Nutri-Ace range, perfect for all to enjoy every day, any time of the day.

As Singapore’s number one best-selling wholemeal bread brand, Gardenia is at the forefront of product innovation to serve the needs of Singaporeans, and has consistently delivered quality and delicious bread to households nationwide, baking more than 200,000 freshly baked loaves daily. Gardenia‘s commitment to crafting the finest selection of breads will now include the newly launched Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf. Made with naturally sprouted Canadian grains and 100% wholemeal flour, this specially baked loaf meets the aspirations of those seeking a healthy and delicious bread option.

The launch of Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf is especially important and timely as consumers embrace Healthier SG, a major transformation of Singapore’s healthcare system. The focus of this national initiative will shift the emphasis from reactively caring for those who are sick, to proactively preventing individuals from falling ill. The key is for the population to reshape its health-seeking behaviours and lifestyles.

As World Bread Day on 16 October acknowledges bread as one of the world’s oldest foods, consumers are reminded of the importance of this staple food in their daily lives. Health-conscious individuals are also increasingly choosing wholemeal loaves to boost their daily dietary fibre intake which contributes towards healthier eating habits and better nourishment.

It is widely acknowledged that a balanced and nutritious diet is important for overall health and well-being, especially for the elderly. As digestion slows down with age, food moves slowly through the gastrointestinal tract, which may impact their well-being. Chewing and swallowing may also become difficult for the elderly as saliva production falls or if they are experiencing dental problems.1

High in dietary fibre for gut health and to aid digestion especially for the elderly, Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf steps up to the plate with sprouted grains being one of the key ingredients as health-conscious consumers are increasingly focused on the importance of digestive health, especially among the elderly in terms of chewing and digestion. According to scientific research, dietary fibres benefit a healthy gut microbiome, overall metabolic health, and improved colonic health.2

According to research, adequate protein consumption is critical for maintaining optimal health during normal growth and ageing, and to prevent lean body mass loss.3 Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf contains the essential protein nutrient and also iron, another vital nutrient which prevents iron deficiency-related diseases such as anaemia.  Iron is an essential element for humans as it is responsible for various metabolic processes of the body.4

Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf has a host of significant vitamins A, B1, B2, B3, and E – for immunity, proper nervous system functioning, growth of cells, digestive health, and vision health; respectively. The loaf also carries the Healthier Choice Symbol accorded by the Health Promotion Board (HPB) and is halal-certified.

Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf is available at all leading supermarkets, hypermarkets, and convenience stores at the retail price of SGD$3.40.

For more information on Gardenia and its current promotions, please visit the following official webpage of social media accounts:

●       Official website: https://gardenia.com.sg

●       Instagram: https://www.instagram.com/friendsofgardenia

●       Facebook: https://www.facebook.com/FriendsofGardenia

CHAGEE Unveils its Brand New Osmanthus Long Jing Series, Defines the Essence of Luxury in Tea Drinking

By
Tan Heng Hong
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Long Jing or the ‘Dragon Well’ tea is one of the most expensive & highest quality green teas in the world

Selangor, 16 October 2023 – Prepare your taste buds for an exquisite adventure as CHAGEE Malaysia, the premium tea beverage brand, unveils its latest series of tea, the CHAGEE Osmanthus Long Jing Series – where the art of indulgence meets the elegance of luxury. From a tea connoisseur to a casual tea drinker, this brand new series spots a specially-designed cup featuring a creative interpretation of the unique green shades of the Long Jing tea leaves amidst the vibrant, yellow hues depicting the osmanthus flowers – all set to dazzle one’s senses and define their tea moments.

Indulge in Luxury – Long Jing, the Crown Jewel of Green Teas

CHAGEE Osmanthus Long Jing Series

According to a study of tea statistics, Long Jing or also known as the ‘Dragon Well’ tea is one of the most expensive[1] and highest quality green teas in the world[2]. Hailing from XiHu, Hangzhou, this Chinese green tea is meticulously processed, resulting in flat, sword-like leaves with a pale green hue – a true testament to the precision of pan frying that goes into making this extraordinary brew.

Ng Jia Jun, Deputy General Manager of CHAGEE Malaysia said, “At CHAGEE, we believe in continuously innovating and crafting experiences that transcend the ordinary. Our new Osmanthus Long Jing Series is not just a beverage; it’s an ode to indulgence, meant to be savoured with grace and elegance.

“The Osmanthus Long Jing Series is a refreshing permanent addition to CHAGEE’s premium lineup and will be offered at 70 outlets across Malaysia. Its carefully-blended tea leaves are packed with flavour and aroma that will fill you with the rich taste of green tea. With this series, we present the very essence of Long Jing tea – distinguished and truly exceptional, especially for tea lovers!” added Ng.

The Osmanthus Long Jing Series presents three variations which includes the Osmanthus Long Jing Milk Tea which offers a perfect blend of Long Jing tea with added fresh New Zealand milk. For a true green tea enthusiast, the Osmanthus Long Jing Pure Tea captures the essence of pure, rich green tea. Indulge in the creamy goodness of Osmanthus Long Jing Macchiato, where the classic Long Jing tea meets a modern twist via a layer of cheese foam on top.

Enjoy 20% Off Your Second Cup in CHAGEE’s Osmanthus Long Jing Series!

Dive into the world of Long Jing with an exciting 20% discount on your second cup from 17 – 31 October 2023 and receive a complimentary limited edition Osmanthus Long Jing Perfume Card with every order made through CHAGEE’s Mini Program.

Join us in this exquisite tea journey and elevate your moments with CHAGEE’s Osmanthus Long Jing Series.

To learn more about CHAGEE Malaysia, visit www.chagee.com.my.

[1] Tea Statistics: The Chinese Scenario

[2] Dragon Well Tea: The Ultimate Guide to Long Jing Tea

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