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A Winning Blend: Wonda Coffee and Football Association of Malaysia (FAM) Collaborate to Fuel Malaysian Football Fans and the National Team

By
Tan Heng Hong
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Photo 1_ Third from left_ Amy Gan, Vice President of Marketing, Etika, Yang Hormat Dato’ S. Sivasundaram; FAM Deputy President, Yang Berbahagia Datuk Noor Azman Bin Haji Rahman; FAM General Secretary

Wonda Coffee co-creates Wonda Extra Shot coffee with the inspiration of Harimau Malaya to empower the national football team leading up to the 2023 Asian Cup in Qatar

KUALA LUMPUR, 12 October 2023 – Wonda Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brand, offering the smooth taste like freshly brewed coffee in a can, relaunched its Wonda Extra Shot range, a co-creation with Football Association of Malaysia (FAM) to empower the football fans and our national football team, Harimau Malaya.

The co-creation of the Wonda Extra Shot coffee range, a coffee drink that gives you a double coffee boost, will feature a new and unique can that highlights Harimau Malaya. The collaboration is part of Wonda Coffee’s initiative as a partner to provide that extra boost in support to our national team and our fans as they journey to the 2023 Asian Cup in Qatar.

No stranger to Malaysian football fans, WONDA has been actively promoting football-focused initiatives. In June, Wonda announced its partnership with FAM for a three-year term to elevate the local football scene. This partnership with FAM reflects WONDA’s spirit and commitment to inspire fans to rally behind the Harimau Malaya and cheer them to achieve even greater heights on the global stage.

The new can for Wonda Extra Shot coffee was relaunched ahead of the 2023 Pesta Bola Merdeka tournament, which will be held from 13 to 17 October. The festival kicks off with Malaysia’s national squad playing against India, a match that is set to highlight our national team’s strength in preparation for the 2023 Asian Cup in Qatar.

The Wonda Extra Shot comes in two flavour variants – Black coffee and Milk coffee, it offers double the coffee shot from the original coffee in a can range. With the added boost, Wonda Extra Shot coffee will give you the extra kick to fuel your passion as you cheer and show your undying love for our national football team.

Etika’s Vice President of Marketing, Amy Gan said “This collaboration with FAM marks an exciting chapter in Wonda Coffee’s journey, where our passion for fuelling the spirit of football meets FAM’s dedication to nurturing the national team’s excellence. Through the co-creation of Wonda Extra Shot coffee, we are not only offering fans a delicious and invigorating beverage but also a symbol of our support for the national team’s endeavours. We believe that the camaraderie, energy, and passion that this coffee embodies will serve as the driving force behind every cheer, every goal, and every triumph, further solidifying our shared dream of seeing our beloved Harimau Malaya excel on the global stage.”

She also said, “In whatever we do to cheer for the football team, we muster an incredible amount of strength to keep us going, mirroring the very essence of Wonda Extra Shot that provides us with an added boost to continue going forward!”

FAM’s President, Datuk Haji Hamidin Haji Mohd Amin said “We are truly grateful for the support of Wonda Coffee in fuelling the passion of Malaysian football fans to stand firmly behind our national team. The re-launch of Wonda Extra Shot coffee not only reflects Wonda Coffee’s commitment to the Malaysian football community but also underscores our shared goal of uniting the nation through the beautiful game. Together, we aim to empower fans to be the driving force behind Harimau Malaya and contribute to our success. This collaboration is a testament to the unwavering support of our fans, and we look forward to a future filled with success and triumphs with Wonda Coffee by our side.”

In conjunction with Pesta Bola Merdeka and supporting the national team’s journey to Qatar, the special edition Wonda Extra Shot coffee will be available for purchase at most retail stores nationwide. With this initiative, Wonda Coffee has also pledged to send Harimau Malaya’s dedicated fans to represent the voice of all Malaysians as they stand by the national team’s side during the upcoming Asian Cup 2023 in Qatar.

The Wonda and FAM partnership will also see future activity announcements championed by both in support of local football empowerment. It will also see numerous plans to engage with the football community in Malaysia for various initiatives supporting Harimau Malaya, a step further into elevating the country’s football scene forward.

 

Elevete Patisserie Unveils A Spooktacular 2023 Halloween Collection

By
Tan Heng Hong
-

KUALA LUMPUR, 12 OCTOBER 2023 – Homegrown patisserie brand, Elevete Patisserie unveiled their latest collection in celebration of the Halloween season. Set to ignite the spooky spirit of the season, the exclusive collection is available for a limited time, starting from 16th October 2023 until 4th November 2023 on https://www.elevete.com.my/collections/halloween-2023

From intricately decorated Halloween-themed tart to enchanting cupcakes adorned with ghoulish toppers, Elevete Patisserie has taken inspiration from classic Halloween motifs to create a collection that is as visually captivating as it is delicious.

Elevete Patisserie Halloween Collection 2023

Fright Night Chocolate Hazelnut Tart

Price: RM 130

Serving size: 700gm

Allergen ingredients: Almonds, Dairy, Eggs, Flour, Hazelnuts

The  Fright Night Tart is a delightful treat of chocolatey enchantment for the season.

This bewitching tart starts with a buttery, crumbly chocolate crust that’s as dark as the midnight sky.

As you take your first bite, you’ll be greeted by a velvety, Nutella-infused filling that’s as smooth as a witch’s spell.

Spooky Cupcakes

Price: RM 110

Serving size: Box of 12 cupcakes

Allergen ingredients: Nuts, Coconut Milk, Dairy, Eggs

The Spooky Cupcakes are fun yet ghoulish delights that are perfect for any Halloween party or hauntingly sweet treat.

Each cupcake is a moist and devilishly delicious base:

  • Butterscotch Cookie Cupcake
  • Pandan Gula Melaka Cupcake
  • Salted Caramel Chocolate Cupcake
  • Ultimate Chocolate Cupcake

Monster Macarons

Price: RM 80

Serving size: 9 pieces of Macarons

Allergen ingredients: Almonds, Dairy, Eggs, Flour, Peanuts

Indulge your sweet tooth with Monster Mac! Our crowd-favourite designer macarons crafted with a Halloween twist are sure to bring a touch of sweetness and flavor to your event, whether it is a birthday or a Halloween party.

Delight your party with these amazing flavours:

  • Salted Popcorn (2pcs)
  • Rose Lychee (2pcs)
  • Ribena (2pcs)
  • Chocolate Mint (2pcs)
  • Raspberry (1pc)

Availability

  •  Pre-Order begins from 16th October 2023 until 4th November 2023
  • Same day and pick-up orders are available until 4PM from 16th October 2023 until 4th November 2023
  • The Elevete Patisserie Halloween collection 2023 is now available on https://www.elevete.com.my/collections/halloween-2023

Returning 22 – 25 October 2024: FHA-HoReCa partners with Worldchefs Congress & Expo to host the acclaimed Global Chefs Challenge Finals for the first time!

By
Tan Heng Hong
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Global Chef Challenge Finals 2022
  • An expansion from Food&HotelAsia (FHA), FHA-HoReCa tradeshow will take place 22-25 October 2024 in Singapore with an expected turnout of over 40,000 attendees.
  • The expo also brings with it the biggest competition for chefs, Global Chefs Challenge Finals 2024, alongside the first finals of the newest Global Vegan Chefs Challenge category.

SINGAPORE, 12th October 2023 – Come 2024, FHA-HoReCa, Asia’s most comprehensive and premier hospitality event, will partner with World Association of Chefs Societies – Worldchefs – a global leading organization that brings together global chef delegates and professionals, to host Singapore’s first-ever Global Chefs Challenge Finals.

The Global Chefs Challenge Finals will feature the top 72 chefs from 25 countries, selected based on their outstanding performance at the Worldchefs Regional Semi-Finals that took place in 2023. These culinary talents will compete head-to-head at the Global Chef Challenge Finals, scheduled to take place at the Singapore Expo from 22 October to 25, 2024.

FHA-HoReCa trade show is Asia’s most comprehensive international trade show covering 5 key segments – Bakery, Pastry & Gelato; Foodservice & Hospitality Equipment; Hospitality Style; Hospitality Technology and Specialty Coffee in a single platform. This event brings over 40,000 hospitality and foodservice professionals from around the world.

Ian Roberts, Vice President of Informa Markets said, “With the dynamic partnership of FHA-HoReCa and the Worldchefs Congress, we’re not just setting a place at the table; we’re creating a feast of innovation, excellence, and culinary mastery that will reverberate throughout the industry. In 2024, the Global Chef Challenge will ignite the culinary world, and together, we’ll redefine the art of gastronomy on a global scale, inspiring chefs, tantalizing taste buds, and shaping the future of the culinary industry like never before.”

“SCA has a strong history of partnering FHA in the organization of culinary competitions over the decades. We also have also strongly supported the Global Chefs Challenges by sending competitors.  So we are pleased and excited to support this important culinary competition in our country,” says President of Singapore Chefs’ Association, Eric Neo.

Launch of Global Vegan Chefs Challenge in the Global Chefs Challenge Finals

The 2024 Global Chefs Challenge Finals will see the world’s top chefs meet to compete in four competition categories:

  • Global Vegan Chefs Challenge
  • Global Pastry Chefs Challenge
  • Global Young Chefs Challenge
  • Global Chefs Challenge

The Global Chefs Challenge Finals will see its newest category Global Vegan Chefs Challenge’s first finals. This competition features innovative chefs who will showcase vegan culinary skills. Their plates must exclude animal proteins while creatively and tastily combining key vegan ingredients.

Worldchefs President Thomas Gugler states, “The Global Vegan Chefs Challenge will be an exciting opportunity for Worldchefs members interested in expanding and showcasing their expertise and knowledge of Vegan Cuisine, and this particular category will support our mission as leaders in global culinary advancement and culinary competitions.”

Global Pastry Chefs Challenge Americas Regional Semi-Finals 2023

The Global Pastry Chefs Challenge features the crème de la crème in pastry competition.  Competitors strive to meet the standards of the world’s most modern patisseries, enticing the five senses through their knowledge, extraordinary technique, and versatility.

The Global Young Chefs Challenge features emerging talents who are 25 years of age or younger. The top Young Chef winner will be awarded the Hans Bueschkens Trophy, named after Chef Hans J. Bueschkens, the former president of Worldchefs, who championed the development of programs aimed at promoting and nurturing young individuals for careers in the culinary industry.

In the Global Chefs Challenge, participants demonstrate their culinary skills in high-pressure situations, showcasing their ability to adapt under pressure. Their creations must not only be appetizing and flavorful but also exhibit exemplary plating for efficient service.

Worldchefs Congress, a Hallmark Tradition for culinary Innovators

Making its return to Singapore soil since its first exposition in Singapore in 1990, the Worldchefs Congress is set to take place in Marina Bay Sands Convention Centre across three days from 20-22 October 2024. This event is also supported by the Singapore Chefs’ Association, a chef association member of Worldchefs.

Worldchefs Congress & Expo is a biennial event and delivers a unique programme to for industry leaders to network, bond, and improve their knowledge. This includes presentations and workshops from leading experts in the industry, impactful educational programs including the Worldchefs Educators’ Forum, specialized events designed to uplift the next generation of chefs such as the Bill Gallagher Young Chefs Forum, the Global Chefs Challenge Finals culinary competition, an international trade exhibition, and diverse activities to enhance both your personal and professional network.

FHA-HoReCa partners with FSTEC and Worldchefs to launch FSTEC Asia 2024 and Singapore’s first Global Chefs Challenge Finals respectively

By
Tan Heng Hong
-

SINGAPORE, 12th October 2023 – FSTEC, the world’s leading foodservice technology event, is thrilled to announce its latest partnership with FHA-HoReCa for the debut of its inaugural edition in Asia with FSTEC Asia.

Setting the stage for ground-breaking discussions and innovations at the intersection of hospitality and technology, FSTEC Asia will be seamlessly integrated into the bi-annual FHA-HoReCa tradeshow, offering two full days of programming with expert speakers from around the world from October 22nd to 25th 2024, at the Singapore Expo. The event will also provide unique sponsorship opportunities to cater to the surging demand for technology solutions among APAC restaurant companies.

FSTEC Asia’s tagline, “Where Hospitality and Tech Connect,” marks a strategic evolution from its US event tagline, “Where Restaurants and Tech Connect” reflecting the evolving landscape of the hospitality industry and encompassing a broader spectrum of technology-driven solutions and opportunities.

Chris Keating, Head of FSTEC, expressed his enthusiasm for the upcoming event: “The presentations at this conference will be focused on all parts of hospitality tech: from ordering and payment to loyalty programs and workforce management systems to AI and robotics. There will be something there for the large multinational restaurant company to the growing concept, but also for the systems integrators and vendors who will be helping operators achieve their goals.”

 FSTEC is proud to announce its collaboration with FHA-HoReCa show, the region’s premier international food and hospitality trade show. FHA-HoReCa has established itself as a platform for industry leaders to explore innovative solutions, making it a natural fit for the integration of technology into the hospitality sector.

 Ian Roberts, VP of Informa Markets, stated, “We are thrilled to announce our partnership with FSTEC Asia, a testament to our dedication to innovation in the foodservice hospitality industry. As we embrace the growing role of technology in our event, we’re excited about the transformative possibilities. This collaboration will be a catalyst for change, fostering a vibrant ecosystem of collaboration and innovation. It underscores FHA-HoReCa’s commitment to delivering value, keeping us at the forefront of industry advancements.”

 Over the past three years, FSTEC Asia’s flagship event in the US, FSTEC, has witnessed remarkable growth, attracting over 800 executives from leading restaurant companies seeking technological solutions to enhance their businesses. Chris Keating remarked, “Adoption of restaurant tech was growing fast before the pandemic. But it has exploded in recent years as operators needed to move quickly to contactless payment, remote ordering, delivery, and more. And now we are moving from the era of necessity to the era of opportunity, as restaurants see how much advanced tech can enhance guest experience, improve efficiency, and grow their business.”

 For more information and to stay updated on FSTEC Asia 2024, please visit https://bit.ly/FSTECAsiaHome

Shopee Live Drives 120 Times Add-to-Cart Conversion During 10.10

By
Tan Heng Hong
-

Live Festival surpassed records with 30 million engagements

KUALA LUMPUR, 12 October 2023 – Shopee achieved a historical milestone this 10.10 Shopee Live Festival, with a remarkable 120 times uplift* in “Add to Cart” conversions, driven by increased new user traffic and high user engagements on peak day itself. Malaysians participated in fun and interactive live stream sessions, enjoyed live-exclusive vouchers from participating sellers, and joined in on Shopee Live game shows.

Throughout the 9-days long campaign period, Shopee Live experienced an increase of over 595,000 first-time viewers. The platform feature recorded an outstanding 30 million engagements on 10.10, underscoring the captivating nature of live streaming with users anticipating dynamic features such as Flash Vouchers and Spin 2 Win mini games. 12 times more* first-time viewers eagerly tuned in to Shopee Live on 10.10 as they sought the opportunity to get 90% off vouchers from participating sellers and compete for a chance to win the RM10,000 cash prize at the 8PM Kotak Duit Misteri game show.

Shopee Mall sellers significantly increased 12-fold, adopting Shopee Live for the first time on 10.10 day versus an average normal day in the last quarter. Buyers were treated to exclusive deals and discounts from over 5,000 brands such as Pediasure, TTRacing, and more on Shopee Live. On 10.10, Jovian, LONKOOM, Maybelline, Mydin, Nestle, Skechers, SKINTIFIC, Swiss Thomas, Zoe Arissa, and Zucca reached the highest number of live stream orders, offering worry-free shopping with 100% authentic products, a 15-day Return Policy, and 8x Money Back Guarantee.

Kenneth Soh, Head of Marketing at Shopee Malaysia said, “We are pleased to report a remarkable surge in demand for shoppertainment through Shopee Live. So many notable brands took centre stage during the 10.10 campaign, and Malaysians tuned in to discover new products, engage with others, and save with exclusive deals. Shopee’s track record in driving conversions is a huge monetizable opportunity for our livestream sellers.”

This 10.10 Shopee Live Festival, Fashion and Beauty brands capitalised on live commerce offering a captivating behind-the-scenes glimpse of their products. Throughout the day, Malaysian consumers readily searched for fashion products and accessories such as blouses, dresses, women’s handbags, women’s shoes, and women’s sandals. Plus-size clothing, jewellery, and hijab emerged as the most ordered fashion products on peak day.

Buyers claimed over 1.3 million vouchers on Shopee Live, making it a shopper’s paradise for those seeking to save big on their purchases. Hand sanitizer refill bottles, natural farm fresh eggs, and Halal sambal took the top spot for local Shopee Live orders, reflecting a diverse range of consumer interests.

“Shopee Live comes with proprietary dynamic tools to create exciting live streams, including the Polling Tool, Auction Tool, Flash Vouchers, and Exclusive Live Streaming Price. Brands and sellers use them to personalise sessions, creating urgency, two-way conversations, and drive higher conversions. The result is unforgettable and highly engaging interactions that resonate with their target audiences,” Soh added.

Outside of the Klang Valley, Johor Bahru, Kinta, Melaka Tengah, Seremban, and Timur Laut witnessed a substantial surge in engagement through Shopee Live. This highlights the broadening outreach and widespread allure of Shopee Live as users explore new horizons on e-commerce.

Celebrities Lend Star Power to Malaysian Businesses on Shopee Live

By
Tan Heng Hong
-
Nabila Huda (left) as guest appearance at the Shopee Live Skuad Stylo

Nabila Huda and Fara Nadiah Promote Local-Made Brands to Millions

KUALA LUMPUR, 12 October 2023 – Malaysian celebrities have been using their fame to rally millions of Malaysians on Shopee Live’s daily celebrity livestream show, Shopee Live Skuad Stylo, that airs 8PM every night to promote local businesses, including demonstrating the quality of local-made products and giving real-time personal testimonials of how they use the products in their daily lives.

Nabila Huda has widespread recognition as winner of Best Supporting Actress award at the 30th Malaysian Film Festival (FFM30) for her role in the movie Makrifat Cinta. Fara Nadiah is the rising star of Irama Kita, who has been breaking into the movie business since starring in Malay dramas since childhood.

Dato’ Seri Vida (left) was a guest celebrity for the Kotak Duit Misteri gameshow during Shopee Live Skuad Stylo

Both have been among big name stars such as Sherry Alhadad and Dato’ Seri Vida who have been very active since September connecting with their fanbase to drive 2 million views and close to 850,000 “Add to Cart” since the Shopee Live Skuad Stylo inception on 5 September.

Sherry Alhadad (left) and host Sarancak conducting the Kotak Duit Misteri gameshow

“Locally made products have beautiful designs and are made by skillful local talents,” declared Nabila during her 26 September Shopee Live Skuad Stylo session with host Zaiton Khalid, where she showcased the comfort and quality of locally-designed headscarves by Heejab and Theselamah brands.

Personally, Nabila, with a following of 3.1 million fans across social media, attested to spending between RM300 to RM400 each month on kitchen essentials and electrical items on Shopee. “I find it more convenient to purchase essentials like rice and my favorite pasta brand on Shopee than going to a physical store,” she explained.

Fara knows first-hand that every local seller needs the right platform — livestreaming — and a bit of recognition to expand their reach, as a childhood actor herself who tried to break into the scenes with her own talent. “I love online shopping for items like shoes, accessories, skincare, and even furniture. I find the products sold on Shopee to be of high quality,” she said.

During her livestream on 2 October with host Saranchak (Sara Zulkifli), Fara actively emphasized the quality and affordability of local-made products, such jewelry brand Masdora’s 999.9 Gold Bar.

She also recognized that women sellers on Shopee uplift other women in their communities: “Selling online is a convenient option for women, especially housewives, enabling them to manage their businesses while looking after their children. They are role models to other sellers,” added Fara, who boasts 159,000 followers on Instagram.

Kenneth Soh, Head of Marketing at Shopee Malaysia said, “Shopee aims to continually deliver a seamless shopping experience that not only meets users shopping needs, but also keeps them entertained and engaged through shopping-tainment that empowers local sellers to succeed and grow in the long term. We are thrilled to see celebrities like Nabila Huda and Fara Nadiah rally millions of fans on Shopee Live Skuad Stylo to champion local brands. We hope more Malaysians embrace the value of Buatan Malaysia products.”

Shopee has a track record of empowering content creators to achieve outstanding results through live selling on its platform. Top-performing Shopee live stream sellers in each state in Malaysia generated sales of RM4.6 million in the last 12 months.

est celebrates the success of the ‘Born to Be Awesome’ campaign, driving a 22.6% increase in sales growth

By
Tan Heng Hong
-

Continuing its positive influence with a music campaign to win the hearts of Gen Z

Tuesday 10 October 2023  – est is proud to announce the remarkable success of its rebranding for the first time in a decade through the “Born to Be Awesome” campaign for est Cola. This achievement emphasizes their commitment to strengthen the brand and leverage innovative music marketing strategies to engage with the Gen Z audience.

Collaborating with renowned music partners, “ATime” and “GMM Show,” est is thrilled to present two exciting music events across various genres, providing a platform for Gen Z music enthusiasts to come together and express their unique identities.

Included in this initiative is the revival of the iconic music competition, ‘est Cola Presents Hotwave Music Awards 2023,’ and continued support for Bangkok’s premier music festival, ‘est Cola Presents Monster Music Festival 2023’, together with the simultaneous launch of the ‘est Cola Unleash Your Monster’ campaign, complemented by a wide range of 360-degree marketing activities available both online and on-ground.

Additionally, est is excited to introduce the est Cola Awesome Monster can packaging, featuring captivating designs inspired by the eight monster characters from the Monster Music Festival. These special edition designs will be a delightful addition to any est Cola fan’s collection and will be exclusively available from October to December 2023, along with a range of premium items.

Ms. Suporn Denpaisarn, Director of the Marketing Office for the Non-Alcoholic Beverages Business Line at Thai Drinks Co., Ltd. in Thailand, said, “After est underwent its most significant rebranding effort in a decade with the ‘Born to Be Awesome’ campaign for est Cola to establish brand distinctiveness by refining the formula, enhancing the visual identity, and introducing icons that symbolize the new generation of Asia, including ‘Cha Eun Woo,’ ‘Bowkylion,’ ‘Yes Indeed,’ and the ‘3 New Generation Volleyball Players,’ we can confirm that est has achieved remarkable success in just six months. The brand has successfully captured the hearts of Gen Z teenagers and the overall Thai public. Worth noting is that an impressive 91% of 100,000 respondents liked the new est Cola formula. This sentiment aligns with Nielsen IQ data, which indicates that est recorded its highest sales growth of 22.6% from September 2022 to August 2023. As a result, the company’s market share has reached 9.1% as of August 2023, as per Nielsen IQ’s quantitative market share data.

est Cola continues to build on this awesome success while supporting the passion of the young generation by undertaking a strategic collaboration with two music-focused partners, ‘ATime’ the forefront music competitions in Thailand and ‘GMM Show,’ the leading music event organizers in Thailand, promising to provide Gen Z a dynamic platform to showcase their talent and courage. This exciting endeavor will culminate in the much-anticipated ‘est Cola Presents Hotwave Music Awards 2023,’ a legendary high school band competition. The winner will have an exclusive opportunity to participate in the grand ‘est Cola Presents Monster Music Festival 2023’ right in the heart of Bangkok, together with leading artists covering a range of music genres, offering a truly unforgettable and awesome experience. Simultaneously, we are introducing the all-new est Cola Awesome Monster can packaging, featuring captivating designs and showcasing all eight iconic monster characters from the Monster Music Festival, which will be available in PET bottles and cans for est fans to collect. Additionally, the collection includes a wide range of premium items that will be valued by enthusiasts of the est Cola Monster edition.”

‘est Cola Presents the Hotwave Music Awards 2023’ is an event that aims to discover and celebrate the finest high school bands in the country. Joining hands with “ATime” to organize the stage for Gen Z, providing them with a unique opportunity to showcase their musical talent while inspiring a deep passion for music among their peers nationwide. est Cola’s unwavering support for the Hotwave Music Awards, a legendary high school band competition, spans over 27 years, and has witnessed the emergence of numerous renowned artists.

Additionally, est Cola is dedicated to supporting young musical talent by organizing the Awesome Stage roadshow, which traverses all four regions of the country, empowering young people with a burning passion for music to express their artistic abilities in their distinctive styles. The Awesome Stage roadshow also offers a platform to share invaluable knowledge, advice, techniques, and musical contest experiences provided by industry experts and seasoned artists who have previously achieved success on the Hotwave Music Awards stage. Iconic figures such as Hack-Clash, Pid-Bodyslam, Metee-Labanoon, and Aof Big Ass, among others, will inspire and guide the next generation of musical talent.

Gen Z will have the exciting opportunity to cast their votes for their favorite Awesome Band. The semi-finals and finals round will take place on November 5 and 11, 2023 at Blue Square, Siam Square. The winning band will not only receive a cash prize of 100,000 baht but will also be given an extraordinary opportunity by est Cola, including the chance to release a single and accompanying music video, as well as the chance to showcase their awesome talent at the best music festival in the heart of Bangkok, ‘est Cola Presents Monster Music Festival 2023.’

est Cola is unleashing monsters to fizz the city, believing that each person harbors their very own unique monster within. In a dynamic collaboration, est is teaming up with “GMM Show” to boost the ‘est Cola Presents Monster Music Festival 2023’ and the simultaneous launch of the ‘est Cola Unleash Your Monster’ campaign, aimed at amplifying the ‘awesome’ factor. Together, they will harness the power of the Monster characters from the Monster Music Festival to create immersive marketing experiences. These initiatives provide Gen Z with a platform to unlock their passions, comprising:

  • The introduction of est Cola Awesome Monster packaging – remarkable new designs that showcase eight captivating monster characters on PET bottles and cans of all sizes, tailor-made to devoted est Cola enthusiasts eager to start their monster collection, along with a range of premium items in the special est Cola Monster edition collection, only from October to December 2023 only.
  • The new ‘est Cola – Unleash Your Monster’ advertising film tells the story of passionate and awesome Gen Z teenagers eagerly awaiting the moment to unleash their inner potential. Upon sipping est Cola’s Awesome Monster, their excitement explodes, inspiring them to awaken their hidden monsters and encourage fellow Gen Z individuals to join in, unleashing their unique monsters from within.
  • The ‘Unleash Your Monster’ online experience welcomes everyone to uncover their personal monster. Simply scan the QR Code found on the side of est Cola’s Awesome Monster edition can. Complete a quiz to unveil the hidden monster within, and your results will be presented as a card showcasing an array of over 50 distinctive monster designs. Plus, don’t miss the chance to win one of over 100 tickets to the est Cola Presents Monster Music Festival 2023.
  • The on-ground event will magically transform the ‘est Cola Giant Wall Wrap’ near MBK in Siam Square into a bustling monster metropolis. This colossal 165-meter gaming wall is an open invitation for Gen Z participants to embark on an exciting hunt for Awesome Monster-themed cans and a chance to win one of over 670 exclusive prizes each week. Meanwhile, est Cola will send their group of monsters aboard the Monster Bus, venturing into popular youth hangout spots across the country.
  • The impactful ‘3D OOH Media’ showcases a lively assembly of est Cola Awesome Monster cans, breaking through the building’s unconventional 3D screen design with the highest and largest display situated within the So Bangkok hotel, projecting an aura of fun and excitement that captures the attention of spectators.
  • Last but not least is the grandest music festival in the heart of Bangkok: est Cola Presents the Monster Music Festival 2023, set to take place from November 25-26, 2023 at the National Stadium and Thephasadin Stadium. Among the highlights is the awesome ‘est Stage,’ offering Gen Z a platform to showcase their musical talent. Stay tuned for further updates on est’s official Facebook page.

Rinbee Makado Sticks featuring Potato Corner signature flavours

By
Tan Heng Hong
-

Thai Liwayway Food Industries (TLFI), the makers of Rinbee Makado Sticks, has collaborated with Potato Corner Thailand to launch a new limited edition range of snacks featuring the signature flavours from Potato Corner. The snacks come in three flavours: truffles, cheese, and sour cream & onion.

The collaboration is a unique one, as it brings together two leading brands from different industries. Rinbee Makado Sticks is a popular snack, while Potato Corner is known for its flavoured french fries.

Teddy Bear-Style Desserts by 7-Eleven in collaboration with PABLO

By
Tan Heng Hong
-

Consumers in Singapore can now eat with their eyes with the adorable Teddy Bear-Style Desserts by 7-Eleven in collaboration with PABLO, the popular bakery brand from Osaka, Japan. The desserts are available in the following flavours: Teddy Bear-Style Mango Cheese Mousse Cake, Mango & Coconut Mousse Cake, Yuzu Mousse Cake, and Raspberry Chocolate Cake.

Save 8% when you buy any 2 for just SGD9. This sweet promotion is available until 31 October 2023.

Strepsils Max Pro Lozenges specially formulated to relief inflamed sore throats

By
Tan Heng Hong
-

Strepsils Max Pro Lozenges* are now available in Singapore. Strepsils Max Pro lozenges are specially formulated with anti-inflammatory properties to provide soothing relief from inflamed sore throats.

The lozenges contain 8.75mg of Flurbiprofen.

Adults and Children over 12 years: Dissolve one lozenge slowly in the mouth every three to six hours or as required. Do not take more than 5 lozenges in 24 hours. If symptoms persist, consult your doctor. Duration of therapy should be limited to a maximum of 3 days.

*Only available in selected 7-Eleven stores in Singapore: https://adobe.ly/46kDw2C

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