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Woodpeckers Group opens 1st of 40 ChaTraMue stores

By
Tan Heng Hong
-
Cha Thai International Managing Director Ms Srisuporn Chaturongkavanich (centre) with the ChaTraMue logo in a group photo with Woodpeckers and Cha Thai teams flanked by Minister Counsellor (Commercial), Office of Commercial Affairs, Royal Thai Embassy Worawan Wanwil on her left and Woodpeckers Group CEO Tan Kai Young on her right

Team behind IIaoIIao Malaysia is national franchisee for top Thai milk tea brand

Putrajaya, Thursday, 19 Oct 2023 – Woodpeckers Group Sdn Bhd, the visionary team behind the success of natural yoghurt brand llaollao in Malaysia, today launched the first of its 40 planned outlets of top Thai milk tea brand ChaTraMue to long queues of tea lovers eager to try out the uniquely Thai flavours.

Strategically located at IOI City Mall Putrajaya, this inaugural outlet offers a convenient rendezvous for customers to indulge in the brand’s signature beverages and savour the authentic Thai milk tea experience that is uniquely ChaTraMue (pronounced Cha-Tra-Mer).

Tan Kai Young, CEO of Woodpeckers Group Sdn Bhd speaking at the launch of the ChaTraMue outlet at IOI City Mall Putrajaya.

Woodpeckers Group CEO Tan Kai Young, in acknowledging Malaysia’s deep-rooted passion for tea, said: “We’re thrilled to introduce Thailand’s top-ranking milk tea brand to discerning Malaysian consumers who appreciate the finest tea blends. With our extensive experience in the F&B industry and a track record of success with IIaoIIao, we are confident that ChaTraMue will be a winner.”

The collaboration between Woodpeckers Group and Cha Thai International Company Limited, the brand owner of ChaTraMue in Bangkok, was formalized with a 20-year franchise agreement signed two months ago. This historic agreement makes Woodpeckers Group the exclusive national franchisee for Malaysia, marking the first time the brand has signed franchise rights outside of Thailand in its over 100-year history.

Tan said Woodpeckers Group’s mission was to offer customers a taste of diverse cultures. “We’ve always sought exciting food and beverage experiences to bring to Malaysia.”

“In addition to our dedication to international cuisine, we have been pioneers in the F&B industry. Building on the success of llaollao and our recent venture into the casual fine-dining segment with TBC, we are now infusing more excitement into Malaysia’s milk tea scene by introducing ChaTraMue in a big way.

“We are confident we can scale up quickly ChaTraMue’s footprint in Malaysia as we have the right team with the right chemistry and formula.

“The processes and systems are already in place and proven to be highly effective and efficient in growing our brands, especially IIaoIIao. We shall replicate them now for ChaTraMue,” he added.

Woodpeckers Group Brand Operation Manager Ricky Tjandra making the first cup of ChaTraMue Thai milk tea at the launch here at IOI City Mall Putrajaya.

Meanwhile, Woodpeckers Group Brand Operation Manager Ricky Tjandra explained: “To ensure every sip of ChaTraMue in Malaysia transports you to the bustling streets of Bangkok, we are using the very same rare Thai tea leaves, meticulously crafted for the brand.”

Ricky Tjandra, Brand Operation Manager of Woodpeckers Group, presenting the first cup of ChaTraMue Thai milk tea to Ms Srisuporn Chaturongkavanich, Managing Director of Cha Thai International.

ChaTraMue’s entry into the Malaysian market is expected to resonate with consumers who appreciate high-quality tea beverages. The brand is known for its commitment to sourcing the finest tea leaves, ensuring each cup delivers an authentic Thai tea experience.

Tjandra disclosed that Woodpeckers is committed to opening 40 ChaTraMue outlets across Malaysia by the end of next year. This aggressive growth strategy shows their dedication to providing exceptional beverage choices to a wider audience.

He further emphasized that Woodpeckers have already scouted for locations to open up to 10 outlets this year and another five outlets in the first quarter of next year.

“We will scale up the expansion of our outlets to nine per quarter thereafter bringing our total store count to around 40 by end of next year.

“Stay tuned for us opening up at more malls in the Klang Valley and Putrajaya,” he said.

Tjandra adds that the team was looking forward to offer all-time favourites like:

  1. Thai Milk Tea

Flavourful drink with original Thai taste.

  1. Milk Green Tea

Similar to Thai Milk Tea, with Matcha being the essential ingredient in the drink as it enhances the flavour of the tea.

  1. Thai Coffee

Commonly known as Oliang, it is prepared from a mixture of Robusta coffee grounds, brown sugar, and various grains and seeds like cardamom, corn, soybeans, rice, and sesame seeds.

Ms Srisuporn Chaturongkavanich, Managing Director of Cha Thai International speaking at the launch of the ChaTraMue outlet at IOI City Mall Putrajaya.

Cha Thai International Managing Director Ms Srisuporn Chaturongkavanich was confident that Woodpeckers would grow the brand well in Malaysia, noting that negotiations took months as the company was extremely careful in awarding any national franchise.

“This is the first country to be given this franchise rights for our brand which dates back to 1945 and it’s really part of our Thai tea tradition,” she said.

“We look forward to working with Woodpeckers to bring authentic Thai tea concept to Malaysia.”

About Woodpeckers Group

Woodpeckers Group is a company founded with a goal to transform the F&B landscape through leading a shift in taste and consumer preferences in Malaysia and beyond. Our renowned and nutritious Spanish natural frozen yoghurt, llaollao, signifies such a shift, with customers preferring this healthier option over traditional desserts. We pride ourselves in offering our customers a cultural food experience that they will never forget, from llaollao to our very own casual fine-dining restaurant, TBC and now to our newest addition ChaTraMue, the original Thai Tea with a 78-year heritage. The Woodpeckers Group owes its success to a dedicated team of over 60 individuals at the headquarters and a workforce of 350 throughout the entire company.

Indomie Ramen Tori Miso now in Pop Mie cup noodle format

By
Tan Heng Hong
-

Indomie Ramen Tori Miso is now available in a cup noodle format under the Pop Mie brand. This collaboration between Pop Mie and Indomie makes quality Japanese ramen accessible in a more convenient format.

Indomie Ramen Tori Miso offers a perfect blend of thick and rich soup, along with a savory seaweed and sesame aroma. It is part of the Indomie Premium Collection: Japanese Ramen Series.

Vinamilk Ong Tho comes in two new flavours and in squeezable tube format

By
Tan Heng Hong
-

Vinamilk has launched flavoured sweetened condensed milk under the company’s iconic brand Ong Tho. The new products come in two interesting flavours, strawbery and chocolate, in an squeezable tube for easy application. Consumers can use the flavoured Ong Tho sweetened condensed milk to elevate their food and drinks.

Squeezable flavoured sweetened condensed milk has established a foothold in markets like Thailand and Malaysia. The aim is to engage the younger generation with the category.

LINE MAN and Spotify Serve Up ‘Tune into The Song of Your Stomach’, a Sensory Marketing Campaign with Crave-Worthy Playlists!

By
Tan Heng Hong
-

Wednesday 18 October 2023  – LINE MAN, Thailand’s leading on-demand platform, and Spotify, the world’s leading audio platform, have teamed up for the first time to launch a campaign called ‘Tune into The Song of Your Stomach’. This campaign highlights the sensory marketing experience that connects delicious meals with crave-worthy Spotify music playlists that invite you to listen, enjoy, and satisfy those hunger pangs through audio. The companies welcome famous Spotify RADAR artist YourMOOD to spark viral trend through the special edition of the song called ‘อยากกินหมูกระทะกะเธอ (Want to eat Mookata with you)’ which can be listened to today in the Spotify playlist ‘Mouthwatering Songs’. The campaign also packs a punch with promotions are available on LINE MAN.

“The collaboration between LINE MAN and Spotify for the ‘Tune into The Song of Your Stomach’ campaign combines the unique strengths of two very different platforms.  This partnership aims to create new experiences for Thai people through sensory marketing strategies that appeal to customers’ senses. By listening to a playlist that stimulates the hearing and taste nerves, customers can satisfy their cravings and order immediate delivery from over 700,000 restaurants across Thailand via LINE MAN. Additionally, users who order food on LINE MAN during the campaign period will receive a special discount code.” said Krit Baisirikun, Vice President of Marketing of LINE MAN Wongnai.

“Music is connected to many moments in life and can sometimes stimulate the appetite. Spotify collaborating with LINE MAN provides a new experience for Thai people through the senses of hearing and taste. As part of this campaign, a special playlist called ‘Mouthwatering Songs’ has been curated, featuring over 50 songs from Thai artists in one playlist. And when you think of food, you can order delivery immediately on LINE MAN. I believe that this campaign will attract new groups of users from both platforms.” said Piyoros Luckcam, Senior Music Editor of Spotify Thailand.

Users can discover a variety of meals on LINE MAN and enjoy a variety of music on Spotify. Moreover, they have partnered with YourMOOD, the artist behind the viral hit ‘ลาก่อน’ (Goodbye), who is also a Spotify RADAR artist, a music program that uplifts emerging artists and the celebrates the joy of discovery. Together, they have created an exciting new experience in the Thai food and music industry.

Let’s enjoy the ‘Tune into The Song of Your Stomach’ campaign from LINE MAN x Spotify. The campaign features a ‘Mouthwatering Songs’ playlist at https://spotify.link/zTlvkYuKNDb on Spotify. No matter which dish your stomach sings for! Just order via LINE MAN at https://lineman.onelink.me/1N3T/hqk5l4pe and apply the promo code right away!

  • For new users, apply the promo code ‘SPOTIFY’ to receive a 30% food discount (max. 100.-*) when ordering food at least 150.-
  • For all users, apply the promo code ‘SPOTIFY100’ to receive a 10% food discount (max. 100.-**) when ordering food at least 200.-
  • Exclusively on LINE MAN! Get two months of Spotify Premium at only 139.-* (from 278.-*) for users who try Premium for the first time, from October 18 – November 26, 2023 (Limited one time per user).

Get ready to have fun throughout the campaign with exciting activities, such as:

  • Joining ‘Live Session’ featuring the special version of ‘Yak Gin Moo Krata Ga Ter’, a catchy Thai song that will allow you to sing your craving moment into a melody!
  • Playing for a chance on LINE MAN Facebook to win exclusive merchandise ‘T-Shirt’ from YourMOOD artist from October 20 – October 26, 2023.
  • Visiting @spotifyth on Facebook, Instagram, X, and TikTok for more information.

*Terms and conditions applied

*Valid from October 18 – November 26, 2023

**Valid from October 18 – 31, 2023

Pizza Hut Brings its Unique “Original Detroit Pizza” to Pizza Lovers in Thailand

By
Tan Heng Hong
-

Thursday 19 October 2023 – Pizza Hut 1150, the iconic restaurant known for innovating is announcing its unique Original Detroit pizza – Break the laws of pizza upsize down, a rectangular shape, crispy, cheesy edges all around & vine-ripened tomato sauce on top, now available for all pizza lovers in Thailand with up to six toppings for a limited time from 19 October to 31 December 2023.

Pizza Hut spent over a year developing and perfecting its Detroit-style pizza, trying more than 500 iterations and testing several of those in the Midwest, U.S.A. where this distinct style was born. The recipe was in high demand in the U.S. when it debuted in early 2021 and became a favorite menu of Pizza Hut customers. Thai customers are expected to fall in love with this recipe too. The caramelized cheese crust and the sauce on top take the taste of this pizza to the next level.

Pizza Hut’s Detroit-style pizza celebrates all the beloved elements of a true Detroit-style pizza. Each pizza is rectangular-shaped, served up with cheese all the way to the edge, loaded with toppings, and topped with a premium vine-ripened tomato sauce.

The signature pizza is available in six different versions:

  • Detroit Pepperoni (sweet & sour sauce) – Baht 389
  • Detroit Ham & cheese (Thousand Island sauce) – Baht 389
  • Detroit Meaty deluxe (sweet & sour sauce) – Baht 469
  • Detroit Island delight (thousand island sauce) – Baht 469
  • Detroit Super premo (sweet & sour sauce) – Baht 499
  • Detroit Seafood extreme (sweet & sour sauce) – Baht 529

Original Detroit Pizza recipes are available now. From 19 October to 31 December 2023, customers who order the Detroit Combo starting at Baht 489 will receive one Detroit pizza, one spaghetti, four pieces New Orleans chicken, and two cups of Pepsi.

Original Detroit Pizza ready for order at every Pizza Hut store or call 1150, website www.pizzahut.co.th and Pizza Hut Application, the only app that pizza lovers must have. Easy to order, fast delivery, hot everywhere. Download it today on Google Play and APP Store from today onwards.

‘Coca-Cola’ Launches 100% Recycled Plastic PET Bottles for the first time in Thailand

By
Tan Heng Hong
-

Bangkok, 18 October 2023 – The Coca-Cola system in Thailand, comprising ThaiNamthip Corporation Limited, HaadThip plc, and Coca-Cola (Thailand) Ltd., is taking a meaningful step towards circularity for plastic packaging with the nationwide launch of Coca-Cola Original Taste and Coca-Cola Zero Sugar 1-litre bottles made from 100% recycled PET plastic (excluding caps and labels).

‘Coca-Cola’ currently offers at least one brand made from 100% recycled PET bottles (excluding caps and labels), in more than 40 countries around the world including Coca-Cola packages in Indonesia, Myanmar, Indonesia, Vietnam, and now Thailand. The 100% recycled PET plastic bottles (excluding caps and labels) maintain the high-quality consumers expect, adhering to The Coca-Cola Company’s stringent global standards for food-grade 100% recycled PET bottles (excluding caps and labels), and are certified by Thailand’s Food and Drug Administration.

This latest initiative from Coca-Cola Thailand is aligned with The Coca-Cola Company’s ambitious global sustainable packaging strategy, under which the company aims to make 100% of its primary consumer packaging recyclable globally by 2025, use at least 50% recycled plastic in its packaging by 2030 globally.

Sarut Wittayarungruangsri, Public Affairs, Communications and Sustainability Director, Coca-Cola (Thailand), said: “We recognize the urgency and complexity of the plastic waste challenge in Thailand, and we know it will take a collaborative effort to solve this issue. In line with our commitment to helping build a circular economy in the country, we are working to offer innovative packaging design such as our new 100% recycled PET bottles (excluding caps and labels), expand our collection and recycling programs, and deepen our stakeholder and industry partnerships. We are also leveraging the power and reach of the Coca-Cola brand to actively engage Thai consumers in recycling initiatives and build awareness that empty plastic bottles can have many lives.” he said.

These efforts build on the ‘Coke Recycle Me with Trash Lucky’ campaign which has been running for the last three years with the aim of motivating Thai consumers to distinguish and separate out valuable recyclable packaging from non-recyclable waste. Over the last three years, the campaign has collected over 700,000 PET bottles and it is anticipated the campaign will reach one million bottles within this year. ”Coke Recycle Me with Trash Lucky” is a six-month campaign running from July 1 to December 31, 2023 run by Trash Lucky, with prizes totaling 2 million baht sponsored by ‘Coca-Cola’. The recyclables can be submitted in 64 drop-off locations in Bangkok and 5 drop-off locations in Phuket.

Coca-Cola is also inviting consumers to drop off their empty bottles at recycling stations including at high-traffic spots in EmQuartier and Center Point, Siam Square. The collected bottles are then transported to leading recycler ENVICCO for recycling into new bottles made from 100% recycled PET plastic (excluding caps and labels).

Natthanun Sirirak, Managing Director of ENVICCO Limited, said: “As Envicco Companies in the GC Group, we are industry leaders in the production of high-quality, consumer-safe recycled plastic pellets. Upon receiving Post-Consumer Recycled PET sourced from our Thai partner networks, we subject them to various processing steps. This transforms them into high-quality recycled plastic pellets equal to new plastic pellets under the InnoEco brand. Our recycling technology and strict production controls, including a European-standard laboratory, ensure compliance with USFDA and Thailand’s Food and Drug Administration safety regulations. This allows us to create food contact packaging containers. Our pellets used for beverage packaging adhere to strict cleanliness and safety standards and international regulations. We take pride in contributing to sustainable resource management aligning with the needs of our valued customers.”

Natthamon Wongkittipat, Director of Marketing of The Mall Group Company Limited, said: “The Mall Group, Thailand’s pioneer in green retail, is an organization committed to the strategy of conserving natural resources and promoting environmental sustainability under the ESG concept. Today marks the official launch in Thailand of “Coke” bottle made from 100% recycled plastic (excluding caps and labels). The Mall Group is delighted to support such initiative by allocating space for Giant ‘Coke’ Bottle in front of Gourmet Market, The EmQuartier. This serves as a collection point for recycled materials and encourages sustainable waste separation behavior.”

Coca-Cola is supporting the launch of its new 100% recycled PET plastic bottles (excluding caps and labels) with digital-led communications, including out-of-home advertising and KOLs. Additionally, recycling stations will be set up across Coca-Cola events in 2023, with opportunities to win prizes, including VIP tickets to COKE Studio concerts.

Coca-Cola recently organized a consumer recycling activation at the EmQuartier shopping mall and Centerpoint Siam Square, Bangkok, designed to educate consumers on the importance of waste separation. Participants were encouraged to bring a minimum of five ‘Coke’ bottles for recycling, with the first 30 registrants offered exclusive seating for a mini-concert, featuring Coke’s ‘Magic Maker’, PP-Krit Amnuaydechkorn.

For more information on the sustainability initiatives of Coca-Cola Thailand, follow the company’s social media channels: Facebook and Instagram or visit www.coca-cola.com/th/th

Date night at the movies gets a wild twist as Klook, Cinewav and GaiGai present “Movies in the Wild” at the Mandai Wildlife Reserve

By
Tan Heng Hong
-

Singapore, October 19, 2023 — Make it a date to remember and enjoy the latest cinematic adventure while you cosy up in nature with “Movies in the Wild”. It’s a unique collaboration by Mandai Wildlife Group, GaiGai (Singapore’s leading dating agency), Cinewav, and Klook (Asia’s leading experiences and travel platform). The experience blends a delightful romantic movie night with outdoorsy moments from Singapore’s wildlife parks that will create wildly unique memories. It’s also the first cinema experience to be held at Singapore’s iconic and nature wildlife destination, the Mandai Wildlife Reserve, which is home to world-renowned wildlife parks – Singapore Zoo, Bird Paradise, River Wonders and Night Safari.

The ‘Movies in the Wild’ experience comes with:

  • One (1) admission to Singapore Zoo, River Wonders or Night Safari
  • One (1) admission to Movie experience at River Wonders (Amazon Flooded Forest)
    at 7.30pm.

The ‘Movies in the Wild’ experience will be held at River Wonders’ Amazon Flooded Forest.
Set against the magical backdrop of manatees swimming gracefully through the water, it
offers a cinematic journey like no other. After the movie, visitors can venture into the Night Safari for a nocturnal adventure under the moonlit sky. Alternatively, they can opt to go on a date in the day at Singapore Zoo or River Wonders before the evening movie.

Prices start from SGD 49.50 per person, which includes park admission. This silent cinema
experience will take place from 7.45pm on selected Saturdays, starting from 11 November 2023 to 23 December 2023. Visitors are required to bring their own earphones or headphones for maximum enjoyment. They can look forward to a specially curated
selection of movie genres, such as romance, comedy, and action, with one
GaiGai-exclusive session each month designed to promote visitor interaction.

Tickets for Dating in the Wild: Movie Experience at Mandai Wildlife Reserve are available for sale exclusively on Klook.

‘Movies in the Wild’ experience is one of the initiatives under Mandai Wildlife Group and Klook’s three-year, multi-market partnership which began in April 2023. The partnership
aims to co-develop regional marketing campaigns, curate bundles and activities for discerning international visitors and position the precinct of the Mandai Wildlife Reserve as
a top-of-mind destination in Singapore.

LG ELEVATES HOME CLEANING FOR MALAYSIANS WITH THE LG CORDZERO™ ALL-IN-ONE TOWER™

By
Tan Heng Hong
-
(Middle) Justin Choi, Managing Director of LG together with (third from right) Jihye Kim, Product Director of LG Home Appliances launched the LG CordZero ™ All-in-One Tower™ into the Malaysian market.

LG’s innovative All-in-One Tower Technology sets new standards for home hygiene and convenience.  

KUALA LUMPUR, 19 OCTOBER 2023 — LG Electronics Malaysia (LG) proudly presents its latest groundbreaking addition to the home appliance segment, the LG CordZero™ All-in-One Tower™. This pioneering cordless stick vacuum brings an exceptional level of cleaning prowess to Malaysian households – redefining the way Malaysians maintain their living spaces.

Designed with homeowners in mind, the LG CordZero™ All-in-One Tower™ offers a comprehensive home care solution that transcends traditional cleaning methods. Justin Choi, Managing Director of LG Electronics Malaysia said that this state-of-the-art vacuum embodies LG’s commitment to innovation and convenience.

Innovation that simplifies cleaning: Managing Director of LG Justin Choi at the launch of the LG CordZero™ All-in-One Tower™.

“Our latest vacuum cleaner, equipped with the innovative All-in-One Tower™, delivers exceptional vacuuming performance for Malaysians, combining optimal performance, convenience, and hygiene. We are confident that this cutting-edge home appliance will redefine the cleaning experience for Malaysians and elevate their standard of living,” said Justin Choi.

Malaysians can now enjoy a cleaner home environment effortlessly and save time with the All-in-One Tower™, boasting a fully-automated dust removal system for hands-free convenience while the vacuum is docked to the station. The tower also incorporates a built-in UVC LED light source that inhibits bacterial growth in the dust bag1 for up to 2 hours once the vacuum cleaner is docked with the tower. The tower includes a 3-Step Filtration System, certified by the British BAF Allergy Association, that effectively captures fine dust, ensuring cleaner air in homes.

The All-in-One Tower™ provides space-efficient storage for the vacuum and accompanying accessories, including a 2-in-1 Combination Tool, Crevice Tool, and Mop Nozzle2. Additionally, this innovative tower is equipped with DUAL PowerPack™, interchangeable and rechargeable batteries that allow up to 120 minutes uninterrupted cleaning sessions by eliminating the need to wait for recharging.

Powered by LG’s Smart Inverter Motor™ and Axial Turbo Cyclone™ technology, the new stick vacuum delivers powerful and continuous suction. Its intelligent design effectively separates dust and dirt from various floor types, generating strong airflow inside the motor, which spins rapidly without friction, providing exceptional durability. The vacuum’s 5-Step Filtration System separates dirt in the dust bin and filters an average of 99.999% of remaining dust and dirt. Clear the bin less frequently with the LG Kompressor™ technology. which compresses collected dust by up to 2.4 times.

“We are dedicated to ensuring our supportive Malaysian customers experience daily convenience and pristine conditions, not only through our innovative home appliances but also with our ThinQ™ app. Just like our various appliances, the latest vacuum is powered by this smart home application, allowing users to access filter cleaning guides, monitor cleaning history and management, and conduct smart diagnosis. We believe that our home care solutions will enable customers to embrace a new era of home living, transforming their living spaces into inviting havens of cleanliness and comfort,” concluded Justin.

LG A9T-CORE CordZero

The LG CordZero™ A9 series is now available in all LG authorised retailers at the following prices:

Product MSRP (RM)
A9T-MAX 4,999.00
A9T-CORE 4,499.00
A9K-ULTRA* 4,199.00
A9K-MAX 3,699.00
A9N-LITE 2,299.00

*Exclusive model from selected retailer.

A9T-MAX CordZero

For more information about LG CordZero ™ All-in-One Tower™, please visit LG’s official website https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia for the latest updates, news and promotions.

Bringing the PUBGM experience from virtual to reality: Mountain Dew’s Dew Challenge returns in collaboration with mobile gaming giant, PUBG

By
Tan Heng Hong
-

This year’s Dew Challenge pushes boundaries once again by bridging virtual and reality bringing an immersive and unique experience to the youth, at the same time promoting vibrant, active lifestyles.

1st OCTOBER 2023, Kuala Lumpur – In yet another ground-breaking collaboration with PUBG, this year’s Dew Challenge goes national, merging the best of both worlds; virtual and reality, in one of the largest scale PUBG themed paintball tournament, bringing all the elements players know and love in-game to real life. Aimed at catching the hearts of sporty, adventurous youths and aspiring PUBG players, everyone can expect an immersive gaming experience packed with new and fresh ideas.

Starting 1st October, interested participants can purchase a 400ml bottle of Mountain Dew, head to the Dew Challenge website at dewchallenge.com and key in the unique code located under the bottle cap to complete their registration and redeem prizes, including but not limited to UC Coins, in-game items, merchandise, and partner vouchers. Each bottle redemption gives out a random number of Dew Coins which contribute to the regional live leader board rankings. The top players from each leader board are given priority to join the exciting and engaging, adrenaline-packed round of regionals spanning 4 regions across Malaysia: North, South, Central, and East Malaysia this November.

The launch will be accompanied by a treasure hunt, drawing inspiration from in-game mechanics. Just like how players parachute onto their desired drop zones on a map, the treasure hunt will begin with participants choosing the region where their journey begins. Likewise, just as players scavenge for weapons, armour and supplies from a loot box at the beginning of a game, participants will scavenge for loot boxes that lead to extra leader board points and more before the tournament.

The loot boxes are replenished daily and/or in different time intervals throughout the day at partner outlets such as MBO Cinemas, Morac Go Kart, Chicago Chicken City, Taco Bell and Dominos across the country. Participants will receive notifications from the Dew Challenge website on loot box location sightings, where they can scan the QR code on the virtual loot boxes and redeem prizes to bolster their leader board standings.

For those in Klang Valley, a special Dew Challenge roving truck will be bringing the excitement to you at various locations including universities, partner outlets, night markets, commercial shopping spots and more. To redeem exclusive merchandise and sampling products, visitors can take part in a number of PUBG inspired activities including, a special Mountain Dew x PUBG vending machine, an immersive shooting gallery and the gaming jam session, where further prizes are up for grabs.

Additionally, as the official mobile sponsor for this year’s Dew Challenge, HONOR Malaysia will be sponsoring 110 amazing prizes for participants, making this the first brand collaboration for the new release.

Speaking on the collaboration, Etika’s Vice President of Marketing, Amy Gan, said, “We are especially excited for this instalment of the Dew Challenge. It truly is representative of Mountain Dew’s commitment to our consumers who seek to live life authentically. With the pandemic chapter closed, we can now bring the virtual to reality in a one-of-a-kind experience for Malaysians who are ready to break out of the norm and try something new. We want people to push their boundaries and live their best, most vibrant lives.”

She added, “It’s the first time a brand has done something of this scale and it is only possible because we have such an amazing team and partners, especially PUBG, who share our vision and believe in this idea as much as we do. We would like to encourage everyone to join, gamer or not, and be a part of this historic journey with us.”

The registration period, treasure hunt and roving truck will run throughout 1st – 31st October, followed by regionals taking place in November and the Grand Finale in December with more details to come. For more information, head on over to the Dew Challenge website (dewchallenge.com) and Mountain Dew Facebook page (https://www.facebook.com/MountainDewMalaysia).

Calling all Fitness Enthusiasts: Experience a Weekend Full of Fun at Energizer’s Re-Energize 100% Fitfest

By
Tan Heng Hong
-

Happening from 27 October to 29 October 2023, get ready to sweat, move, and have fun with friends and family at the ultimate fitness festival.

KUALA LUMPUR, 18 OCTOBER 2023 – Don’t miss out on signing up for the most anticipated fitness festival this October, Energizer’s Re-Energize 100% Fitfest. Taking place from 27 October to 29 October 2023 from 10AM to 10PM, this will be the place to be with friends and family to enjoy a fun-filled weekend. Located at Desa Parkcity, Carpark 3, Plaza Arkadia, the festival is open to fitness enthusiasts of all levels aged 13 and above. Are you up for the challenge?

With more than 30 classes across the 3-day fitness fest, customers can sign up for different 1-hour classes, including Dance, Zumba, HIIT, Strength, Cardio and more. Led by experienced instructors from leading fitness studios such as Celebrity Fitness, CHI Fitness and Fitness First,  Don’t miss out on joining in for exclusive classes from top fitness influencers such as Jordan Yeoh, Maggy Wang and Joey Tng!

Registration and class bookings for Energizer’s Re-Energize Fitfest can be made at www.enerfitfest.com. To be eligible for entry during the event, customers are required to purchase at least RM30 worth of Energizer products in a single receipt. The original receipt must be kept as proof. One (1) receipt permits entry for one (1) day per individual. Fret not, purchases can also be made at the event to gain entry. Goodie bags worth up to RM120 from NIVEA, Eucerin, F&N Ice Mountain, Berocca, 100PLUS, Urban Retreat Spa, Pressio, and more will also be given upon entry to the event.

For more information about Energizer’s Re-Energize 100% Fitfest and to stay updated on the latest announcements, please visit Visit Energizer’s Facebook event page.

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