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MOS Burger Thailand releases vegan-friendly chickpea series

MOS Burger Thailand has launched the new MOS Chickpea Series for health-conscious consumers. The vegan-friendly burgers comprise Chickpea Rice Burger and Chickpea Lettuce Burger. The Chickpea Burger is not vegan friendly.

Fullo launches world’s longest wafer stick

In Indonesia, OT Group has just launched the world’s longest wafer stick under its Fullo brand. The limited edition wafer is 40cm long, which is 4x longer than the normal wafer stick. Fulloooong is available in Choco Sea Sealt Caramel and Blueberry Yoghurt.

Fulloooong taps into the supersized trend where brands create the biggest, longest or the thickest products to create conversation about the product or the brand.

Burger King Thailand supersized its cheese burger with 20 slices of cheese

Burger King Thailand has launched the real cheese burger. This cheese burger is literally stacked with 20 slices of cheese. This cheese burger taps into the supersized trend where excessive ingredients are used to create conversation about the product or the brand.

In Indonesia, OT Group has just launched the world’s longest wafer stick under its Fullo brand. The limited edition wafer is 40cm long, which is 4x longer than the normal wafer stick.

The highly-anticipated return of Ayam Bakar Oh-Semm by The Chicken Rice Shop

Ayam Bakar Oh-Semm Meal C

The Chicken Rice Shop has announced the highly-anticipated return of Ayam Bakar Oh-Semm (ABOS) as a permanent menu item, in conjunction with its 23rd anniversary.

Ayam Bakar Oh-Semm is grilled chicken with lime and garnished with a special spicy sauce for an awesome goodness. No wonder The Chicken Rice Shop is bringing back the well-received grilled chicken menu to complement its existing roasted, steamed and soy sauce chicken.

Ayam Bakar Oh-Semm

You can choose from the following three meals when ordering Ayam Bakar Oh-Semm

Meal A (1 pax) – RM 24.90

  • Ayam Bakar Oh-Semm (1/4 Chicken)
  • Pak Choy with Oyster Sauce (small)
  • 1 Bowl of Rice
  • 1 Soup of the Day

Meal B (2 pax) – RM 52.90

  • Ayam Bakar Oh-Semm (1/4 Chicken)
  • Single Serve Chicken (Choice of Roast/Steamed/Soy Sauce)
  • Nyonya Pai Tee (Regular)
  • Sai To Fish Ball Soup (Regular)
  • Pak Choy with Oyster Sauce (Regular) or Spicy Savoury Ladies’ Fingers (Regular)
  • 2 Bowls of Rice
  • 2 Soup of the Day

Meal C (4 pax) – RM 99.90

  • Ayam Bakar Oh-Semm (1/2 Chicken)
  • 1/4 Chicken (Choice of Roast/Steamed/Soy Sauce)
  • Nyonya Pai Tee (Large)
  • Penang Rojak (Large)
  • Penang Famous Chicken Roll (3pcs)
  • Pak Choy with Oyster Sauce (Large) or Spicy Savoury Ladies’ Fingers (Large)
  • 4 Bowls of Rice
  • 4 Soup of the Day

Add on (ala carte) Ayam Bakar Oh-Semm Sauce RM 4.90 per serving.

Add boba to any of your favourite drinks at only RM 3 per cup.

Image credit; The Chicken Rice Shop

Creamy soya with zesty marmalade (ala carte) is RM 10.90 per cup or RM 3.90 as an add on with purchase of any Ayam Bakar Oh-Semm set meal or upgrade with the purchase of any Value Meal set. 

So come to The Chicken Rice Shop now to enjoy eating grilled chicken like a boss. 

For more information on the latest Ayam Bakar Oh-Semm menu & contest, visit www.thechickenriceshop.com or its Facebook page https://www.facebook.com/thechickenriceshop/.

Introducing Cosmic Cookware’s Latest Limited Edition Shade: Blue Pea

It’s tranquility in your kitchen

Cosmic Cookware, a brand that is loved by home cooks, is thrilled to announce the arrival of its latest cookware collection, now available in an enchanting new shade: Blue Pea. With a mission to fill your kitchen with calming colors, Cosmic Cookware brings you a captivating addition to your culinary space.

Designed to combine aesthetics and functionality, the mesmerizing Blue Pea collection allows you to infuse tranquility into every dish. Whether you’re preparing a delightful meal for your loved ones or seeking the perfect gift to share cherished kitchen moments, the Blue Pea cookware collection is sure to inspire your culinary creativity.

The exquisite Blue Pea cookware collection is made using a natural ceramic compound that’s free of harmful chemicals and toxins, even when exposed to extreme heat. Not only are Cosmic products made without toxic materials like TEFLON (PTFE), PFOA, Cadmium, Lead, and other “forever chemicals”, each cookware is coated with Swiss-certified ILAG ceramic coating that’s guaranteed to be non-toxic and non-stick.

This limited edition collection features a delightful assortment of Cosmic Cookware’s bestsellers, including the versatile Cosmo Pan, Cosmo Casserole, Cosmo Fry and the latest Cosmo Saucepan. Complementing these essentials are a range of kitchen accessories such as the Cosmo Utensil Set, Cosmo Mitts, and Cosmic Tote – all adorned with the soothing hue of Blue Pea.

Cosmic Cookware aims to elevate your cooking experience, whether you’re creating culinary masterpieces or enjoying treasured moments with your family and friends. This cookware collection is meticulously crafted for more than just your kitchen—it’s designed to enrich your life.

7-Piece+Utensil+Mitt

Experience the serenity of the Blue Pea collection today. Visit www.cosmiccookware.com to explore the entire range of cookware sets and individual pans, and bring a touch of tranquility to your kitchen.

Buy now on Shopee Malaysia.

Go on a Tasty Escapade with Nongshim’s Decadent Mr. BIBIM Spicy Chicken Ramyun

The instant noodle specialist selects Malaysia as the first country in Southeast Asia to launch its Korean fried chicken flavoured range

Kuala Lumpur, 11 July 2023 – Bringing Korea’s delectable cuisine to Malaysian shores, Nongshim recently introduced its Mr. BIBIM Spicy Chicken ramyun to retail stores in the country. The newly launched range ignites one’s taste buds with it being perfectly infused with mouthwatering ingredients, to taste just like Yangnyeom chicken.

Mr. BIBIM Spicy Chicken will take Malaysians on an extraordinary culinary experience with its well-seasoned Korean spicy sauce as well as springy and thick noodles. With Malaysians preferring less soupy dishes like char kway teow, mee goreng and dry chili pan mee, Mr. BIBIM Spicy Chicken was launched into the market to cater to their liking. ‘Bibim’ which means ‘stir’ in English, will go to show that Malaysians will have an instant noodle range that meets their superior palates.

Recognising the high demand for Korean fried chicken, Nongshim identified Malaysia as the first country in Southeast Asia to expand this range to, and ultimately strengthen its foothold in the instant noodle industry. Mr. BIBIM Spicy Chicken was first introduced in the Middle East, but after realising that consumers all over the world enjoy Korean food, Nongshim knew a country with diverse taste buds like Malaysia, would be the next country to establish the instant noodle brand to.

“The Korean fried chicken market has grown exponentially and with more people craving Korean food, we can only expect the market to continue to thrive. Here at Nongshim, we’re continuously innovating to give our consumers the best tasting Korean food through instant noodles. We are certain that Malaysians will be satisfied with the quality and flavours in Mr. BIBIM Spicy Chicken and we look forward to their continuous support,” said [Mohan Alagappar, General Manager of GBA Corporation Sdn Bhd, distributor Korean Nongshim]

The gochujang tasting instant noodles is an ideal choice for those looking for an option to stop hunger pangs quickly or even accompany them while they watch their favourite Netflix show. Consumers can also use Mr. BIBIM Spicy Chicken’s sauce as a dipping sauce for their fried chicken! Whatever the reason, Mr. BIBIM Spicy Chicken is safe to be consumed as it is halal certified. The instant noodle is also big in portion with every pack weighing 148 grams (g).

Mr. BIBIM Spicy Chicken comes in a pack of four and is priced at RM20.90. Malaysians looking to thrill their senses can purchase the instant noodles from almost all retailers namely AEON, Econsave, Mydin, TF Value Mart, Jaya Grocer, Village Grocer, Checkers, Billion, Isetan and more. For more information on Mr. BIBIM Spicy Chicken and how to buy a packet, visit https://nongshim.com.my/ or follow us for updates on https://www.instagram.com/nongshim_malaysia/. So, what are you waiting for? Grab yours today!

eslite spectrum Kuala Lumpur Mid-Year Celebration!eslite Bookstore Offers Limited Time 15% Discount Storewide New Food Outlets ‘Si Si Nan Cun’ & ‘Loong Cafe’ Debut!

31 Days of Shopping Deals: Enjoy RM10 for Every RM100 Spent, Limited Time Offer for 50% Off Dining Vouchers, and Exclusive Outdoor Bazaar

‘eslite’ the international Taiwanese cultural and creative brand, has marked a significant milestone with the opening of its first store in Southeast Asia, eslite spectrum Kuala Lumpur, an exquisite showcase of art, culture, and creativity, triumphantly debuted half a year ago in December.

To celebrate its Mid-Year Anniversary, eslite spectrum Kuala Lumpur will be hosting a 31-day event from 14th July with the theme of “eslite Wonderland “, featuring unique and diverse experiences that include literature treasures, TaiwaneseMalaysian cultural and creative products, fashion trends, and international cuisine. During this period, there will be exclusive limited-time offers, including a 15% discount storewide at eslite Bookstore from 15th to 16th July, a 3-day special promotion – “get RM10 for every RM100” from 28th July to 30th July, and 50% off dining vouchers up for grab from 31st July to 6 th August. You also have the opportunity to enter the lucky draw for a chance to win a flight ticket to Taiwan!

During the Mid-Year Celebration, eslite collaborated with fashion counters and Malaysia’s well-known fashion designer, Melinda Looi, to host a Fashion Design Concept Exhibition. From 24th July to 13th August, visitors will have the opportunity to admire the sketch designs and brand stories of Melinda Looi and her daughter, Maya, as well as explore the display of eco-friendly fabrics at eslite spectrum Kuala Lumpur.

During the Mid-Year Celebration, two delightful culinary brands will also make their debut simultaneously – the authentic Taiwanese cuisine of Si Si Nan Cun and the popular Hong Kong-style restaurant, Loong Café, adding new flavors to eslite spectrum Kuala Lumpur! Since its opening, eslite spectrum KL has collaborated with artists and creators from various countries. This time, they have invited Malaysian fashion designer, Melinda Looi, to host a fashion design concept exhibition from 24th July to 13th August. Visitors get to enjoy the sketches of Melinda Looi and her daughter, Maya, as well as learn about the brand’s story and sustainable fashion at eslite spectrum Kuala Lumpur.

eslite Mid-Year Celebration, Literature Week (14th July – 23rd July 2023): Bookstore offers 15% off storewide on 15th July – 16th July

The illustrious local comic artist, Ernest Ng presents a captivating showcase of his latest works, inviting readers to embark on a journey into his captivating comic world.

During the Mid-Year Celebration, eslite Bookstore will be offering an exclusive limited-time offer of a remarkable 15% discount storewide from 15th July to 16th July. Book and stationery enthusiasts can immerse themselves in exploring the vast collection of multilingual books and children’s literature, while embarking on an exhilarating journey of discovery at the eslite Stationery, which gathers an exquisite collection of unique brands sourced from around the globe. eslite members who make a single purchase of RM500 or more during these two days will be rewarded with an additional RM50 voucher from the
shopping mall!

Professor Syed Farid Alatas from the National University of Singapore, specializes in exploring cultural and social issues in Malaysia and Singapore, as he joins readers in delving into local societal phenomena.

The Reading Week at eslite spectrum KL promises a plethora of book-sharing and captivating cultural activities. On 15th July, eslite Forum will welcome Professor Syed Farid Alatas from the National University of Singapore. Engaging with readers, Professor Alatas will delve into the intricate exploration of local social phenomena deeply rooted in both Malaysia and Singapore. On 16th July, the illustrious local comic artist, Ernest Ng, will unveil his latest works, inviting readers to immerse themselves in his fascinating comic world. Adding to the excitement, eslite children will host a special appearance by the beloved character “Dog Man” accompanied by an engaging meet-and-greet session that promises to captive the hearts of young readers!

eslite children will have a special appearance by the beloved character “Dog Man,” a detective superhero adored by children, who will meet and greet young readers! (visual for reference)

eslite Mid-Year Celebration, Fashion Week (24th July – 30th July 2023): Get RM100 off for every RM100 spent at shopping mall storewide, Melinda Looi Design Concept Exhibition

eslite spectrum Kuala Lumpur is more than just a bookstore; it brings together international designs such as Taiwanese designer jewelry Lin Shiao Tung. Also hailing from Taiwan is Porter International, the innovative and fashion-forward bag brand that advocates for simplicity, fashion, and practicality. There’s CA4LA, a Japanese craftsmanship hat brand. Additionally, there are over ten local creative fashion design brands, each contributing their unique flair including Melinda Looi, a concept store bearing the name of the internationally acclaimed fashion designer. Other brands include ByThian, a creative gender-neutral style; Dissyco, a Malaysian YouTuber brand; Private Stitch, a contemporary menswear brand; Eversince, a minimalist streetwear fashion label; and Spirit Animal Co, a traditional batik craft fashion brand and many more!

During Fashion Week, exciting shopping offers await: From 28th July to 30th July, there’s an exclusive and limited-time promotion where customers can enjoy a special deal of “Spend RM100, Get RM10 Voucher” from the shopping mall. Eslite members will receive an RM10 voucher for every purchase of RM100 spent, while those who spend RM200 or more at the bookstore will receive an RM20 voucher, with no limits on accumulations!

eslite Mid-Year Celebration, Gourmet Week (31st July – 6th August 2023): 31st July – 6 th August, offers a limited-time promotion of 50% off dining vouchers at eslite spectrum KL

From 31st July to 6th August, eslite spectrum Kuala Lumpur will offer limited-time sales of 50% off dining vouchers. These vouchers can be used at all restaurants and cafes within the eslite spectrum KL, allowing you to savor the best view beauty of the Bukit Bintang

Eslite members can purchase dining vouchers worth RM 20 for only RM10 from 31st July to 6th August! Each member is limited to purchasing four vouchers. Quantities are limited so it’s first come, first served.

These 50% off dining vouchers can be used at all restaurants and cafes within eslite spectrum storewide, including Come True Café, founded by world champion baristas from Taiwan; V88 Cafe & Bar, specializing in cocktails and vinyl music; Cong Caphe, Malaysia’s top-ranked premium Vietnamese coffee; The Messengers by JWC, renowned for nurturing coffee professionals and mixologists locally; Uncle Jeff Drinks, offering 100% local tea leaves and natural ingredients; TEA+, the first artisanal tea bar in Malaysia; Chun Yang Tea, a premium Taiwanese milk tea brand; and Bean Brothers, the first espresso bar in
Malaysia.

The new restaurant, Si Si Nan Cun, specializes in classic dishes from Taiwanese military villages, including
Taiwan Hong Soa beef noodles, Three Cup Chicken with rice, dumplings, and their signature Hsinchu Fried Rice Noodles.

Introducing two brand-new restaurants – “Si Si Nan Cun” Customers can finally enjoy authentic Taiwanese cuisine that specializes in classic dishes from Taiwan’s military villages, including Taiwan Hong Soa beef noodles, Three Cup Chicken with rice, dumplings, and their signature Hsinchu Fried Rice Noodles. Meanwhile, Loong Café, with the mission to inherit the taste of Hong Kong, has finally arrived at eslite spectrum Kuala Lumpur. Working with Malaysia’s famous radio host, Jack Lim, the team visited several places in Hong Kong before opening and handpicked food and beverages from Hong Kong cafes. Must-try delicacies include Hong Kong-style milk tea, pineapple buns, and their special roast and barbeque.

eslite Mid-Year Celebration: Bazaar Week (7th August – 13th August 2023)

eslite spectrum Kuala Lumpur will host a 7-day outdoor creative market at The Starhill Piazza, showcasing brands from eslite spectrum KL and local cultural and creative designs.

As the grand finale of the month-long celebrations, eslite spectrum Kuala Lumpur will host an outdoor and indoor Bazaar at Starhill Piazza. This vibrant marketplace will feature many booths from eslite spectrum and other prominent local design vendors. Visitors can immerse themselves in a bustling atmosphere, explore unique products, and engage in various workshops and performances. What’s more? New eslite members during this week are able to receive 100 points and an additional FREE drink upon registration!

For more information and updates on the ‘eslite Wonderland’ celebrations, please visit www.eslite.com.my or follow eslite spectrum Kuala Lumpur on social media platforms.

CP Foods Empowers Suppliers to Deliver Low-Carbon Products, Aiming for Net-Zero

Charoen Pokphand Foods Public Company Limited (CP Foods) is collaborating with its suppliers, particularly small and medium-sized suppliers, to reduce the carbon footprint of their products by sharing knowledge from Thailand Greenhouse Gas Organization (TGO) experts in order to pave the way for the delivery of low-carbon products. This initiative is part of the “Partner to Grow…grow together sustainably” initiative, which aims to promote sustainable growth among suppliers and assist CP Foods in reaching its Net-Zero goal.
Thidarat Dechayonbuncha, the Head of Procurement at CP Foods
Thidarat Dechayonbuncha, the Head of Procurement at CP Foods, stated that the company is committed to supporting and developing its business partners and farmers in its supply chain to enhance their production efficiency and environmentally responsible management capabilities in accordance with international standards. To reach the goal, the company collaborates with TGO to raise awareness and encourage our suppliers, including small and medium-sized businesses, to adjust and improve their operations in order to supply low-carbon products in response to the fight against global warming.
The webinar instructed suppliers on how to develop low-carbon products and reduce greenhouse gas emissions. It aims to equip Thai entrepreneurs with the knowledge and resources necessary to compete on the global market, with a growing environmental awareness. This in turn creates more opportunities for business expansion.
TGO experts assist suppliers in comprehending and implementing mechanisms and tools to reduce greenhouse gas emissions throughout the entire supply chain, including the procurement of raw materials, production processes, transportation, consumption, and packaging management. This partnership enables the development of effective strategies for reducing greenhouse gas emissions and fostering the creation of “low-carbon food products” in response to the rising demand for environmentally conscious products.
The Partner to Grow programme aims to provide the company’s suppliers with knowledge, expertise, and know-how to help them increase efficiency while reducing production costs in order to achieve consistent growth. Under this project, the organisation has initiated a variety of projects that are suited to suppliers of varying sizes and potential.
The “SMEx, Lower Costs, and Eco-friendly” programme, under the Partner to Grow program, intends to assist approximately ten potential small and medium-sized suppliers in developing pilot projects to enhance their production efficiency using the Lean Six Sigma methodology. This project is designed to help suppliers reduce expenses and increase revenue.
The project is a component of the “Partnership Enhancement Programme,” which aims to enhance the competitive potential and sustainable operation of suppliers by providing expertise in four dimensions: cost-effectiveness, process improvement or innovation, responsible practises, and governance.
CPF is committed to strengthening and cultivating business partners for sustainable growth by elevating socially and environmentally responsible (ESG) food production standards. This is achieved through compliance with CPF food standards, the CPF Supply Chain ESG Management Approach, sustainable sourcing policies, and supplier guiding principles.

Along with the “Partner to Grow” initiative, CPF partners with Bangkok Bank to assist suppliers in gaining access to financial resources at preferential interest rates. This is intended to improve the liquidity and financial statements of suppliers, thereby ensuring the continuous delivery of high-quality and hygienic food products and preserving a responsible food supply chain.

Internationally Renowned FUZE TEA™ Officially Launches in Malaysia

KUALA LUMPUR, 11 July 2023 – FUZE TEA™, the pioneering global beverage brand known for its innovative and delectable tea-based drinks has officially entered the thriving Malaysia beverages market. With an array of superior FUZE TEA™ variants that cater to diverse palates, the brand is set to revolutionise the way tea is consumed in Malaysia.

Through dedication to high quality standards, FUZE TEA™ has masterfully created an assortment of distinctive blends that offer a perfect balance of taste, aroma, that delivers a truly superior tea-drinking experience.

The shining stars in FUZE TEA™ line-up are “Jasmine Green Tea and Lemon Tea” ready-to-drink variants which showcase the brand’s ability to create exceptional taste profiles. What sets these two FUZE TEA™ drinks apart are the innovative combination of natural ingredients, application of real brewed process and no added preservatives. The superior taste of both set them apart from traditional offerings and promises to indulge the taste buds of both seasoned tea lovers and new drinkers alike.

“We couldn’t be more excited to introduce our signature Jasmine Green Tea and Lemon Tea to the discerning palates of consumers in Malaysia,” said Phoebe Tan, Category Marketing Director for Tea, Coca-Cola ASEAN & South Pacific Operating Unit. “Our mission is to revolutionise the way people enjoy tea and elevate their everyday drinking experience with our tailored flavours. We’re confident that the unique taste of Lemon Tea and other tea drink flavours will resonate with consumers across Malaysia and become a go-to-choice for ready-to-drink tea aficionados.”

To mark its highly anticipated launch in Malaysia, FUZE TEA™ would like to invite every Malaysian to try its new and improved formulation of Jasmine Green Tea and Lemon Tea by participating in free of charge sampling trials in selected supermarkets, convenience outlets, on-premises locations, and general trade outlets in July 2023. On top of that, every Malaysian is invited to experience as well as taste FUZE TEA™ products by participating in the interactive consumer activation zone, which will be launching in MyTOWN shopping mall in Malaysia from 26 July to 6 August 2023.

FUZE TEA™’s extensive product range: Jasmine Green Tea, Lemon Tea, Passionfruit and Mango, is available for purchase at leading supermarkets, convenience stores, and specialty shops throughout Malaysia. Online shoppers can also find FUZE TEA™ on popular e-commerce platforms such as Lazada and Shopee. For added versatility, the brand offers its extraordinary teas in ready-to-drink bottles and cans.

The homegrown ready-to-drink tea brand “Heaven and Earth”, by Coca-Cola and loved by many Malaysians, started its transition to carry the global brand name in May 2023. It is now known as FUZE TEA by Heaven and Earth. This transition is expected to be completed by the end of August this year.

Please visit www.coca-cola.com for more information.

Volvo Debuts Electric Trucks in Malaysia, Swift Haulage Berhad First Adopters

“Transition To Electromobility Critical To Realize Net Zero Carbon Ambition In Transport Segment,” Says Volvo Trucks

Shah Alam, Selangor, 11 July 2023 – Volvo Trucks Malaysia (Volvo Trucks) has officially debuted its fully electric heavy duty prime movers in Malaysia, the first electric heavy duty prime mover to be launched in the Southeast Asia region. Further to the reveal, Volvo Trucks also secured its first adopters, integrated logistics provider, Swift Haulage Berhad. The announcement spotlights the Swedish truck maker’s role in accelerating the industry’s transition to electromobility, in line with the nation’s net zero carbon ambitions.

More pleasant and safer driving experience for drivers without sounds and vibrations traditionally found in internal combustion engine vehicles.

“Sustainability is our reality and the transition to electricity is not a matter of choice but a demand of the times. Our leadership in electromobility demonstrates Volvo Trucks’ commitment to people and safety as well as carbon reduction in terms of environmental protection,” explains Volvo Trucks International Vice President, Truck Sales and Marketing, Johan Selvėn.

“The transportation and logistics segments are critical areas to address in the race towards net zero carbon. We are thrilled to introduce the technology behind our fully electric prime movers which supports low climate impact, enhances safety for road users and creates a better working environment for drivers.  While the road to decarbonization is challenging, we continue to share our expertise around sustainable energy adoption and addressing infrastructure challenges through our government and industry partnerships,” said Volvo Trucks Malaysia Managing Director, Anthony O’Connell.

Decarbonizing the transportation and logistics segment

In its overview presentation of the industry, Volvo Trucks highlighted that the emissions from one heavy-duty truck are equivalent to emissions from up to 47 units of passenger vehicles. The comparative analysis indicated a greater need for stakeholders at the policy level through to the operational level to design an electric vehicle (EV) ecosystem that is conducive and attractive to players in the transportation and logistics segment.

“The Government is aware that the adoption for commercial EVs such as trucks and busses is still low in Malaysia. As such, we commend Volvo Trucks’ leadership, commitment and investment in making the logistics industry more sustainable, particularly in supporting our New Industrial Master Plan 2030’s net zero agenda. Volvo Trucks’ technology-sharing will also help advance the collective knowledge on commercial EV’s in Malaysia, paving the way for a more vibrant EV industry that could tap into ASEAN’s USD2.7-billion EV potential by 2027, enhance our domestic SME EV supply chain and provide higher-paying jobs for Malaysians,” said Tengku Zafrul.

“On this front, we thank Volvo Trucks for your continuous efforts to help the segment in its transition to adopt greener commercial vehicle fleets,” YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz.

 “Sustainability is and has always been a top priority for Swift. I am proud to announce that Swift will be the first haulage company in Malaysia to acquire and incorporate electric prime movers into our fleet. We believe this technology will revolutionize the industry, and we are excited to lead the way towards a brighter, more efficient, and greener future. Looking forward, we are committed to convert the majority of our fleet to EVs by 2030,”  Swift Haulage Berhad Group Chief Executive Officer, Loo Yong Hui.

 Designed for a greener industry,  improved working environment for drivers

The official launch marked the entry of the Volvo FM, FH, and FMX fully electric models. The Volvo electric prime movers are designed with multiple axel configurations for various applications and segments. This is mirrored by variable battery configurations available with a total energy storage of up to ~540kWh. The trucks also have a projected travel range of up to 300km. With regards to charging, an alternating current (AC) on-board charger (43 kW) will require an estimated ten hours to charge the battery from empty to full. Meanwhile, with a direct current (DC) charger (max 250 kW), charging time can be reduced to just under two hours.

Take charge in charging. Available in both AC (43kW) or DC (250kW), the FM Electric can be charged either way for flexibility and productivity.

Based on independent tests, the electric truck has the potential to use 50% less energy compared to a Volvo FH diesel-powered engine under similar driving conditions, thus providing businesses with better fuel economy to cover the same distance.

Volvo Dynamic Steering is an active steering system designed to enhanced drivability and directional stability for heavy-duty trucks using an electric motor for extra assistance to steering.

Considering the perspective of drivers who typically work long hours on shifts, Volvo electric trucks present an environment with no low frequent engine noise and no vibrations in the cabin. This feature elevates safety as drivers are able to register sounds around the truck and can communicate with colleagues easily, for example, when working around the exterior of the truck. The result is a relaxed environment for drivers of prime movers. With zero exhaust emissions, electric trucks promote low climate impact when electricity from renewable sources is used. Electric trucks also pave the way for new logistic opportunities, such as the possibility of goods being transported early in the morning or at night with lower noise impact and even indoor deliveries.

Aerodynamically designed with more rounded corners for reduced air resistance and more optimal range performance.

Building Malaysia’s Electric Ecosystem

Volvo Trucks believes that a multi-stakeholder approach is the key to building Malaysia’s electric ecosystem. In this spirit, the Swedish truck maker is working closely with government agencies, energy providers and partners such as the Malaysian Green Technology And Climate Change (MGTC) to help address infrastructure challenges. This includes collaborating with highway concessionaire, PLUS Expressways Berhad, to provide technical knowledge for commercial vehicle charging infrastructure.

Through its collaboration with MGTC, Volvo Trucks will be registered under the MyHijau directory, a government initiative to promote the sourcing and purchasing of green products and services by various industry players in Malaysia. Volvo Electric Trucks is set to receive the MyHIJAU mark of recognition, which is a green product recognition scheme in Malaysia according to safety, quality and performance standards by MGTC. Being part of the MyHijau mark, companies purchasing Volvo Electric Trucks will be eligible to benefit from green technology tax incentive programs such as the Green Investment Technology Allowance (GITA).

Secondly, Volvo Trucks provides a total cost of ownership analysis to potential customers based on customizable logistic needs. Thirdly, Volvo Trucks leverages its cutting-edge technology to provide training and support to educate truck operators, drivers, and maintenance personnel on EV technology, maintenance procedures, and best practices.

Finally, Volvo Trucks works closely with customers to develop tailored solutions, such as flexible financing options by financial institutions. Efforts also include creating partnerships with companies in the renewable energy sector to provide sustainable charging solutions.

With the government’s commitment to install more charging stations by 2025, Volvo Trucks hopes for greater consideration of the transportation and logistics industry which serves as the economic lifeline of the nation. Volvo Trucks is also encouraged by the growing interest presently generated from the Malaysian market, particularly the logistics segment, following the debut of its electric prime movers.

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