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Indorama Ventures and SIPA celebrate International Wine Day with world-first sustainable PET sparkling wine bottle

By
Tan Heng Hong
-

Bangkok, Thailand & Vittorio Veneto, Italy – 25 May 2023 – Indorama Ventures Public Company Limited, one of the world’s leading sustainable chemical companies, and SIPA, a leading PET packaging technology specialist, have collaborated to bring the world’s first sustainable, monolayer PET sparkling wine bottle to market, celebrating International Wine Day.

The award-winning PET packaging solution for sparkling wine provides brands with a fully recyclable option that maximizes logistics efficiencies, minimizes handling risks, runs on existing glass-filling lines, and has a lower carbon footprint .

Developed and designed by SIPA’s Packaging Development Team and made from Indorama Venture’s original bottle resin and OxyClear® barrier, the patented bottle is an improved alternative to traditional glass bottles. Helping the European wine industry address a glass shortage due to supply chain, energy and raw material challenges. The average cost of a glass wine bottle increased 23 percent from April 2020 to April 2023 , and doubled in some European markets .

The new bottle was awarded top prize in the 2023 Best Packaging contest at Milan Design Week. It gives the same look, functionality and feeling of a traditional glass sparkling wine bottle. A key SIPA innovation is the design of the bottle neck to make it look like the glass version, allowing it to accept the classical mushroom-shaped cork with metal cage closure. The base also matches the original glass version, while the bottle has a top-load resistance of 350kg.

Marco Brusadin, Global Packaging Development Director at SIPA, said, “With this proud innovation for the market, our intention is for consumers to enjoy the same celebratory sparkling wine experience – from uncorking to pouring. And second, to support the industry overall as wine companies can make the change at no cost, as extensive tests have proven that PET bottles can run on filling lines designed for glass bottles. The collaboration with Indorama Ventures offers environmentally improved packaging, while allowing brands to stand out by taking a stance on sustainability and differentiating themselves at point of sale, with creative shapes, easy-to-design bottles and improved logistics.”

At just 90g, the new PET sparkling wine bottle is about 80 percent lighter than a traditional glass bottle and is almost unbreakable. The optimal weight allows up to 33 percent more bottles per truck, and its shatter-proof properties help improve mobility logistics. These advantages offer wine brands opportunities in new channels like e-commerce and on-board transport as well as new consumption occasions at festivals and events. Numerous tests of the barrier material conducted at the German Institute of Geisenheim showed that OxyClear® PET Wine bottles offer the same benefits and functionality of glass after 24 months in storage at 15 degrees.

The new PET bottle comes with strong sustainability credentials to match consumer demands. It is fully-recyclable in regular recycling streams, while PET on average emits less than half of the level of greenhouse gases (GHG) of glass bottles . This development is an important demonstration of how PET’s flexible, safe and lightweight properties are driving sustainable growth in packaging as the most recycled plastic in the world .

Marc Potemans, Business Head of Specialty Chemicals at Indorama Ventures, said, “Indorama Ventures’ advanced barrier resin delivers a monolayer PET sparkling wine bottle with many advantages. The excellent oxygen barrier gives a minimum shelf life of 24 months, and the packaging has glass-like clarity while protecting the sparkling wine’s taste, bouquet and, importantly, effervescence. The new bottle is fully recyclable in the standard clear PET stream. The SIPA and Indorama Ventures’ teams have developed this solution quickly and we can now support the full supply chain.”

Sappe launches dietary supplements from Chinese herbs

By
Tan Heng Hong
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Sappe has launched dietary supplements produced from Chinese herbs in Thailand. Known as SAPPE Yinyang X Hua Chiew, they come in ready-to-consume tablets targeting well-off seniors. The dietary supplements were developed in cooperation with Huachiew Chalermprakiet University, which is a leading institution for Chinese Studies and Health Sciences with high expertise in traditional Chinese medicine.

The Refreshing formula (red box) has been formulated to enhance energy, to refresh the body to allow effective work and life – suitable for those who sleep late, work hard with little rest. The price is THB 1,200 per box.

The Calming’ formula (blue box) is effective in helping to adjust mood, reduce stress and aid deep sleep – suitable for those who tend to worry and having difficulty sleeping. The price is THB 1,600 per box.

The latest dietary supplements by Sappe shows how Sappe is using the wisdoms of Chinese medicine under the Sappe Yinyang range to deliver more healthy herbal-based products to Thai consumers.

Sappe Yinyang has strong appeal not just among seniors but also among young consumes. We also see how young consumers in markets like China are rediscovering the benefits of traditional herbal medicines to solve their health woes.

MAGGI®“Reimaggines” Malaysia’s Well-Loved Laksa

By
Tan Heng Hong
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The All-New MAGGI® Mi Goreng Laksa Warisan Set to Excite Malaysians’ Taste Buds

Kuala Lumpur, 7 June 2023 – With its nostalgic aroma and its rich taste and texture, it is no surprise that the Laksa is an icon of Malaysian cooking tradition. In celebration of Malaysians’ love for Laksa, MAGGI® is paying tribute to the heritage of this Malaysian classic dish as it unveils the brand-new MAGGI® Mi Goreng Laksa Warisan with its authentic taste and distinctive aroma.

At the launch event staged at the vintage-themed mansion, The Agam in Kuala Lumpur, Mr. Juan Aranols, CEO of Nestlé (Malaysia) Berhad said “As a brand that has over 50-year history and a meaningful space in the hearts of Malaysians, MAGGI® continues to proudly celebrate our heritage in all our offerings. Today, we are delighted to be part of the celebration of Malaysia’s vibrant Laksa dishes as we present our latest product innovation that pays homage to our nation’s diverse and distinctive culinary heritage: our all-new MAGGI® Mi Goreng Laksa Warisan.”

(left to right): Professor Dr. Shahrim Karim, Professor of Malaysia Heritage Food and Culture at the Faculty of Food Science and Technology in Universiti Putra Malaysia (UPM) and Celebrity Chef Anis Nabilah

Present at the launch event were two well-known Malaysian food personalities – Celebrity Chef, Anis Nabilah and Professor Dr. Shahrim Karim, Professor of Malaysia Heritage Food and Culture at the Faculty of Food Science and Technology in Universiti Putra Malaysia (UPM) – who showcased their culinary arts and expertise in preparing a delicious Laksa dish whilst sharing its rich history and evolution.

Tracing its origins, Laksa is a dish deeply rooted in the Peranakan community, inspired by the heritage of the Chinese, Malaysian and Indonesian cultures within Southeast Asia. Professor Dr. Shahrim Karim shared that Laksa is truly Malaysia’s iconic dish that transcends cultures and regions – evolving into many variations that we know of and enjoy today – from the most common Curry Laksa to more innovative offerings such as the Assam Laksa, Sarawak Laksa, Nyonya Laksa and the Johor Laksa. “The soul of Laksa lies in its vibrant and aromatic flavours. A good Laksa is all about the balancing act between various ingredients with the constant stirring towards the ‘pecah minyak’ stage, which is vital for the perfect Laksa flavour that culminates in a true culinary delight,” he added.

In recent years, consumers are seeking new ways of enjoying this popular dish with family and friends, with the rising trend of preparing Laksa the “Goreng” way. Taking inspiration from this trend, the All-New MAGGI® Mi Goreng Laksa Warisan is a creative twist to Malaysian Laksa tradition. 

Ms. Ivy Tan, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad explained, “As Malaysia’s trusted household brand, MAGGI® aspires to deliver product offerings that embody true Malaysian flavours. Thanks to our MAGGI® Chefs’ continued dedication and culinary expertise, we have given a modern-day twist to Laksa as we introduce our latest innovation MAGGI® Mi Goreng Laksa Warisan. Indeed, the secret of making a good Laksa lies in its base. Hence, our new creation is carefully crafted with a blend of key aromatic ingredients, bunga kantan, daun kesum, galangal, along with fresh ingredients: onions, kaffir lime leaves, lemongrass, garlic and ginger, slowly cooked into a paste until ‘pecah minyak’ to deliver the distinctive flavour of the iconic Laksa dish whilst preserving its authentic recipe. We are embracing this heritage dish, by making it possible to enjoy a great tasting Laksa Goreng – anytime, anywhere!”

In line with our brand promise to help Malaysians Cook the Difference, MAGGI® continues to deliver high quality food choices for consumers who are seeking an easy-to-prepare, great tasting meal. The MAGGI® Mi Goreng Laksa Warisan noodles are made with 100% Australian wheat, which is a good source of protein and carbohydrates. From sourcing top-quality ingredients to stringent quality control, it is MAGGI®’s commitment to serve the best from its kitchen to consumers. 

For more information about the MAGGI® Mi Goreng Laksa Warisan, please visit https://www.maggi.my/en/maggi-happenings/maggi-mi-goreng-laksa-warisan/

 

Pepsi Sets A New Record In The Malaysia Book Of Records!

By
Tan Heng Hong
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KUALA LUMPUR, 7 JUNE 2023 – Pepsi achieved a groundbreaking milestone by setting a new record in The Malaysia Book of Records for The Most Accumulated Mobile Phone Offline Hours In A Month. The ‘Build Real Connections’ campaign encouraged Malaysians to go offline to focus on spending quality moments face-to-face with their loved ones, while also contributing to the community. The campaign witnessed enthusiastic participation from nationwide consumers who accumulated a total of 93,732 offline hours, between 7th April and 7th May.

Pepsi’s ‘Build Real Connections’ initiative rallied Malaysians to spend quality time with their loved ones during the Raya season while being offline from their mobile phones. Without the disruption of gadgets, Pepsi successfully encouraged Malaysians to enjoy the Raya spirit by reconnecting with family members and focusing on meaningful connections in real life. For comparison, 93,732 hours is equivalent to about 10 years and seven months, or 3,905 days and 12 hours. This achievement is a testament to the dedication of Malaysians in spending quality time with family members during the festive Raya period.

“It is an honour for us at Pepsi to break a record in The Malaysia Book of Records. In an age of daily technology use, we’d like to encourage closeness and quality time together during the Raya season, while being free from digital distractions. We believe Malaysians created wonderful memories and were able to reconnect and strengthen precious bonds with their loved ones through this campaign,” said PepsiCo Beverage Marketing Lead, Jennifer Lee.

The certificate of recognition was presented by Siti Nurhanim Binti Mohd Noh, Research Analyst of Malaysia Book of Records and received by PepsiCo Beverage Marketing Lead, Jennifer Lee. The ceremony was held on 2nd June to commemorate the success of the campaign.

While Malaysians disconnected from digital distractions as part of the Pepsi ‘Build Real Connections’ campaign, they also contributed to the lives of those in need. For every hour offline with Pepsi, Pepsi collaborated with NGOs, Kechara Soup Kitchen Society and The Lost Food Project to provide a meal care pack that can sustain a family for up to six weeks. The meal care packs were distributed to the underserved communities within Klang Valley on 31st May, following the overwhelming participation.

“While Pepsi is known for excitement and new experiences, we also understand the value of family and togetherness during mealtimes. Through the campaign, we not only took pride in combining cherished traditions, but also continued our drive to foster meaningful connections within the community. Together, we drive towards our pep+ goals, working hand in hand to ignite transformative change and create a brighter future,” said PepsiCo Marketing Director, Mikey Rosales. 

For more information and updates, visit the Pepsi Facebook (https://www.facebook.com/PepsiMalaysia) and Instagram (@pepsimy) page.

Celebrate 150 years of Good Times with Heineken® — One Way or Another

By
Tan Heng Hong
-

From the new and improved Starclub experience @ Good Vibes Festival to exclusive Heineken® merchandise made in collaboration with local tastemakers; Malaysians are about to get a fresh taste of good times with Heineken®

KUALA LUMPUR, 6TH JUNE 2023 – Heineken® is celebrating its 150th anniversary, but forget the candles—Heineken® wants to honour how you celebrate good times. Heineken® is collaborating with local pop culture icons Good Vibes Festival, fashion label Motherchuckers and film lab Darkroom8 to blend global inspirations into local experiences to bring you extraordinary activations and limited-edition merchandise this year.

Freddy Heineken once said, “I don’t sell beer. I sell ‘gezelligheid’ or ‘Good Times’,” and that’s what Heineken® is still all about. With a global reach spanning over 190 countries, Heineken® has become a legend—transcending borders and connecting people through good times and their own unique ways of enjoying the brand, one way or another.

“In celebration of 150 years of good times with Heineken®, we are embracing all the different ways people around the globe enjoy our brand. Whether it’s drinking Heineken® over ice or unintentionally misspelling our brand’s name in the most creative of ways—Heineken® has become a global icon, bringing us all together one way or another,” said Willemijn Sneep, Marketing Director at HEINEKEN Malaysia.

Kicking off its series of good times collaborations, Heineken® is partnering with Good Vibes Festival for an exciting on-ground experience that promises to dial up the fun.

For the past 10 years, Heineken® has had a constant presence at Good Vibes Festival, a music festival synonymous with good times. Heineken® is excited to commemorate Good Vibes Festival’s 10th anniversary while celebrating its own 150th milestone.

Get ready for an unforgettable experience at Starclub @ Good Vibes Festival, featuring diverse music themes from around the world. Heineken® brings you a truly global lineup curated by renowned Malaysian Blink, known for his international success. On Friday, Nakadia will transport you to the energetic ‘Berlin Techno’ scene, while DJ Irwan brings scorching ‘NYC Hip Hop’ vibes on Saturday. Don’t miss Jay Hardway on Sunday who will deliver that explosive ‘Amsterdam Big Room’ sound. Joining them throughout the festival are Malaysian DJs; the legendary duo LAPSAP, DJ and fashion influencer extraordinaire Ashley Lau who will spin alongside TikTok DJ sensation Jovynn and many more acts. Check out the full Greenroom DJ lineup for Starclub @ Good Vibes Fest below.

Starclub @ Good Vibes Festival will also house many other engaging attractions created in  collaborations with Malaysia’s favourite homegrown brands. Content creator Jane Chuck with her fashion label Motherchuckers will unveil an ultra-exclusive Heineken® 150 x Motherchuckers limited edition collection to elevate your style. Darkroom8 will introduce the limited edition Heineken® 150 x Darkroom8 reusable film camera accompanied by a special beer filter, so that you can capture good times like never before.

Since good times, good music and the World’s No. 1 international premium beer go hand-in-hand, Heineken® is giving out 10 pairs of tickets to an international music festival in 2024 and 100 pairs of 3-day passes to this year’s Good Vibes Festival—so raise a glass and join the Heineken® nationwide contest that will be held from 1 June to 15-July. All you have to do is purchase Heineken® from participating outlets or buy it online from Drinkies.com and submit your contest entry. This contest is subject to terms and conditions and is only valid during the promotion period.

For more information, stay tuned to constant updates on the campaign’s page as we unveil more exciting details about the campaign in the coming weeks, and follow Heineken® on https://www.instagram.com/Heinekenmy/, https://www.facebook.com/HeinekenMYS and the hashtag #He150ken.

Heineken® and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Heineken® advocates responsible consumption. When you drive, never drink. Please #EnjoyResponsibly.

 

Greenroom, Starclub @ Good Vibes Festival DJ Lineup:
Berlin Techno,

Friday 21 July 2023

 NYC Hip Hop,

Saturday 22 July 2023

 Amsterdam Big Room,

Sunday 23 July 2023
1.     Nakadia

2.     Lapsap

3.     Ashley Lau & Jovynn

4.     Jay vs Anlka

 1.     DJ Irwan

2.     Nahsyk

3.     Ashes

4.     DJ Julian

 1.     Jay Hardway

2.     Bass Agents

3.     Dirty Signal

4.     Ken Fung & The Sim

Win a Durian Feast with Listerine® X Watsons “Swish & Win” Contest!

By
Tan Heng Hong
-

Catch the Listerine® Roving Truck in Klang Valley to Enjoy Free Durians without “Durian Breath”

1 June 2023, Petaling Jaya – Durian season is upon us again, and it is time for durian lovers to enjoy the delectable taste of the King of Fruits! While irresistible, durians have a very distinct flavour and pungent smell, lingering on our breath even hours after consumption. With Listerine’s clinically proven formulation that effectively kills up to 99.9% of germs that cause bad breaths, plague, and gum problems, you can now confidently enjoy durians without worrying about “durian breath”.  

Apart from durians, many other delicious Malaysian dishes also boast strong flavours and taste due to its aromatic ingredients and spices, which can make one feel self-conscious after a meal. Fortunately, there is an effective way to keep your breath fresh – Listerine® mouthwash is here to the rescue! Beat the post-durian and after-meal breath by simply gargling with Listerine® for 30 seconds to kill any bacteria present in the mouth that can cause unsavoury odours. Not only is your breath fresher; it actually helps with your complete oral care too! 

Did you know? Brushing alone is not enough to remove pungent smells, as it only cleanses 25% of the mouth*. With brushing, it is easy to miss the spaces between the teeth, as well as the areas below the gum line. This creates a breeding ground for bad breath-causing bacteria, which often pools on the tongue and walls of the cheeks. That is why a mouthwash is effective for 24-hour protection** against germs that can cause plaque and gum problems. 

Stephen Tiu, General Manager of Johnson & Johnson Consumer Health Malaysia & Singapore, acknowledged that with the strong, aromatic flavours of Malaysian food, the importance of keeping our breath minty-fresh and maintaining oral hygiene is crucial. “We recognize that good oral care and hygiene is so important. It’s assuring to have an effective solution like Listerine for clean, fresh breath that allows us to confidently enjoy our food, without compromising on our oral health.”

With a wide selection of Listerine® products available, maintaining a complete oral care routine becomes easier. From limited-edition flavours like Pomelo & Passionfruit, to targeted benefits like Tartar Control and Healthy White, Listerine® makes sure that consumers’ various oral care needs are catered to. For individuals who prefer a milder taste with less burning sensation, Listerine® also offers a less intense version with zero alcohol. In addition, Listerine® Pocket Mist is made for those who are always on the go and need to freshen up instantly: the conveniently-sized oral spray kills 99% of germs that cause bad breath!

Maintain your complete oral care routine easily: simply swish your mouth with Listerine® twice a day (day and night) for 30 seconds to rid off 99% of germs that cause bad breath, plaque and gum problems. 

Win a Durian Feast & GrabFood vouchers with Listerine® X Watsons “Swish & Win” contest!

This year, Listerine® is back with its “Swish & Win” contest, organized in collaboration with Watsons Malaysia. Participate to win prizes worth RM15,000, including an amazing Durian Feast and GrabFood vouchers!

 How to join:

  • Step 1: Purchase any Listerine® products worth RM30 & above in a single receipt 
  • Step 2: Answer a simple question: What can you use to get rid of durian breath? Name one Listerine® product 
  • Step 3: WhatsApp your receipt with <FULL NAME> <ANSWER> to 016-208 3532 

Listerine® X Watsons “Swish & Win” contest prizes:

  • 10x Durian Feast vouchers worth RM1,000 each 
  • 100x GrabFood vouchers worth RM50 each
Calling all durian lovers: Listerine® Roving Truck is touring to Klang Valley! 

To help Malaysians achieve fresh breath and complete oral care while enjoying the King of Fruits, Listerine® is bringing both durians and Listerine® mouthwash to locations near you. Make sure to catch the Listerine® Roving Truck and try the efficacy and freshness of Listerine® for yourself! 

2nd June 2023 – Public Bank, Kepong

6th June 2023 – Jalan Telawi, Bangsar  

7th June 2023 – Maybank, Taman Maluri Cheras 

8th June 2023 – Sunway Geo/College, Bandar Sunway  

9th June 2023 – Maybank, Kuchai Lama 

10th June 2023 – Giant KFC, Kelana Jaya

11th June 2023 – Megah Rise Mall, Taman Megah PJ

12nd June 2023 – Atria Shopping Gallery, Damansara Jaya  

14th June 2023 – Inti College, SS15, Subang Jaya  

16th June 2023 – The Starling Mall, Damansara Utama

17th June 2023 – The Store, Sri Petaling 

18th June 2023 – Starbucks TTDI, Kuala Lumpur 

19th June 2023 – Maybank SS2, PJ 

21st June 2023 – Sunway Giza Mall, Kota Damansara 

23rd June 2023 – KFC, Bandar Sunway  

 

For more information, please visit Listerine®’s official website at: https://www.Listerine.com.my/; or find the latest updates on Listerine®’s social media pages:  Facebook (https://www.facebook.com/ListerineMalaysia/) and Instagram (https://www.instagram.com/Listerinemy/)

*Our teeth make up only 25% of the mouth.

**Used twice daily after brushing.

 

Nutella celebrates Malaysia’s beautiful landscape with limited-edition jars

By
Tan Heng Hong
-

Nutella is celebrating Malaysia’s beautiful landscape with three limited-edition jars featuring scenes from Kuala Lumpur, Cameron Highlands and Langkawi. Consumers can also can the QR code to find Nutella recipes inspired by each of the featured locations.

Nutella is going local through recipe suggestions that match with the cuisines inspired by the featured locations.

For Malaysia, Cloud Forest Cucur with Nutella is inspired by Langkawi, Misty Fruit Crepe by Cameron Highlands and Skyscraper Banana Popiah by Kuala Lumpur.

Nutella has dones something similar for the Thai and Philippine markets as part of the Nutella Love My Country campaign to promote the greater usage of Nutella.

New Shizuoka Genmaicha with Matcha Green Tea Drink

By
Tan Heng Hong
-

Ichitan has recently launched Shizuoka Genmaicha with Matcha Green Tea Drink in Thailand. The new sugar-free RTD tea under the Shizuoka brand uses 100% imported whole tea leaves from Japan. It is a combination of genmaicha and matcha. Genmaicha is green tea combined with roasted brown rice, some grains of which have popped.

Shizuoka Genmaicha with Matcha Green Tea Drink is an RTD tea that taps into provenance of Japanese tea. The RTD tea also pairs well with Japanese foods.

Captain Oats Granola improved recipes with up to 41% less sugar and 2x more fibre

By
Tan Heng Hong
-

Captain Oats has launched the all-new Captain Granola in Malaysia as a guilt-free snack. It comes with improved recipes with up to 41% less sugar (varies by flavours) and 2x more fibre.

  • Honey Almond Granola (11% reduction in sugar)
  • Cocoa and Hazelnut Granola (41% reduction in sugar)
  • Gula Melaka (palm sugar) and Coconut Granola (39% reduction in sugar)
  • Strawberry Yogurt Granola (22% reduction in sugar)

Get yours now on Captain Oats official store on Lazada Malaysia.

 

Samadul Wholemeal Puree for special care showcased at Thaifex 2023

By
Tan Heng Hong
-

Samadul Wholemeal Puree: Ready Meal for Special Care Group by Thailand’s Samadul Foods was one of the THAIFEX – Anuga tasteInnovation show finalists. THAIFEX – Anuga Asia 2023 was held in Bangkok on 23-27 May 2023.

This ready-to-eat puree for special care is designed or patients under rehabilitation. The puree is free from meat and is 100% plant-based. The texture suits patients under level 4 of swallowing. The taste also stimulates saliva to help swallowing easier.

Special care foods are growing in importance as the population ages. CP Foods has launched Nutrimax chicken soup with pumpkin and eggs as a complete nutritional formula ready-to-eat medical food targeting the elderly and those recovering from surgery.

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