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Castrol Hari Mekanik Malaysia 2023 Celebrates Usung Local Heroes

By
Tan Heng Hong
-

Imagine A World Without Mechanics…

KUALA LUMPUR, 21 March 2022 – Castrol, one of the country’s leading automotive lubricant companies, hosts their fifth ‘Castrol Hari Mekanik Malaysia’ campaign. The theme for the year, “Celebrating Malaysian Mechanics” was curated as an initiative to show appreciation and raise awareness towards the unsung heroes of automobile experts in Malaysia.

‘Castrol Hari Mekanik Malaysia’, celebrated on 18 March annually kicked off this year with a unique one-of-a-kind video, released on 1 March 2023. The heart-warming video entitled “A World Without Mechanics” was showcased on social media platforms, YouTube and Facebook.

Additionally, Castrol will also be hosting a “Castrol Mechanics Contest”, targeting Castrol Auto Service workshops and mechanics, to reward and show appreciation towards local mechanics that will run from 1st April 2023 until 31st May 2023. All entries can be submitted via the Motorist App, an exclusive application available for all Castrol Auto Service workshops.

“At Castrol, we believe in the value and importance of our mechanics and strive hard to raise awareness in celebration for their service to us every day. We celebrate ‘Castrol Hari Mekanik Malaysia’ on 18th March every year to show our mechanics appreciation and advocate for their roles today, always keeping road users safe, providing them the best service when needed. Mechanics are the unsung heroes of the modern society and Castrol recognises their acts of service,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.

All mechanics from the top three workshops, divided by regions (Northern region, Southern Region, Central Region, East Coast region and East Malaysia region), with the highest sales volume during the contest will win the Xiaomi Redmi Note 11 Pro 6.67 inch (128GB), worth RM1,149. The top three workshops per region, will also be credited 8,000 EZ Rewards Points, worth RM800, that can be used to redeem rewards via the EZ Rewards platform.

Castrol Asia Pacic Took Fans to Watch The Premier League in London

On the topic of showing appreciation, Castrol also realised the dreams of two consumers, following the Castrol Game Changers contest in partnership with the Premier League. The champions were flown to London to watch the Tottenham Hotspurs Vs Chelsea match in February 2023 at the Tottenham Hotspurs Stadium where the Spurs won 2-0. They were also given the opportunity to experience the exclusive world-class Tottenham Hotspurs Stadium hospitality and spent time chatting with Spurs legend, Michael Dawson.

Castrol EDGE 5W-40 Limited Edition Premier League Packaging

Castrol has also released a limited-edition packaging for the Castrol EDGE 5W-40 featuring four Premier League star players, David De Gea from Manchester United, Jesse Lingard from Nottingham Forest, Michail Antonio from West Ham, and Son Heung Min from Tottenham Hotspurs.

To watch Castrol Hari Mekanik Malaysia campaign video, please visit https://www.youtube.com/watch?v=84TQ45yi-RE

THAIFEX – Anuga Asia 2023 set to empower the future of Food & Beverage industry as global leaders and innovators converge in Bangkok this May

By
Tan Heng Hong
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Between 23-27 May, Asia’s most important and largest food trade fair will unite 2,700 exhibitors from over 40 countries and over 60,000 trade visitors from over 120 countries to discover new opportunities and drive emerging trends in the food and beverage industry

Bangkok (20 March 2023) — THAIFEX – Anuga Asia 2023 is set to host the most influential leaders and innovators in the food and beverage industry this May at IMPACT Muang Thong Thani, Bangkok, Thailand. The trade fair features 11 signature trade shows, 11 trends, and 6 special shows with a focus on innovative blueprints, bold ideas, and cutting-edge solutions.

New country pavilions from France, Hungary, Sri Lanka, the United Kingdom (UK) and Western Australia will debut at the event, signifying THAIFEX – Anuga Asia’s critical role in bridging global trade alliances.

Another first will be the launch of a brand new HORECA space offering inspirational and progressive solutions for the HORECA industry. Collaborating with a network of strategic partners, this platform merges innovations, functionalities, and sustainability to provide alternative answers for businesses.

Khun Phusit Ratanakul Sereroengrit, Director-General, the Department of International Trade Promotion (DITP), said, “The Department of International Trade Promotion (DITP) is excited about hosting THAIFEX – Anuga Asia once again and working with all stakeholders in hosting one of our most innovative shows yet that is surging towards pre-pandemic attendee and exhibitor level. Asia is the largest food production and consumption market, and the region, including Thailand is at the forefront of this change. We are proud of our role as a government agency to support trade fairs and shows as significant as THAIFEX – Anuga Asia that will bring Thai entrepreneurs, international innovators and global food and beverage players to Bangkok.”

In addition to new programs, THAIFEX – Anuga Asia 2023 will see the return of popular shows, including:

  • THAIFEX – Anuga Future Food Market presents new and emerging food and beverage breakthroughs in segments such as alternative or sustainable products, new nutrition, and tech-enhanced processes. Visitors can sample the products on display, experience the products that supermarket of the future may hold, and connect with industry professionals and food enthusiasts to discover and learn about the latest developments in the food industry.

 

  • The 9th edition of Thailand Ultimate Chef Challenge is back by popular demand, with more than 700 professional and aspiring international chefs vying for four awards in 19 distinct categories. This year’s live cook-off aspires to bolster Asian culinary skills and cuisines and introduce novel ingredients to create flavourful, plant-based Asian fare.

 

  • The Future Food Experience+ stage is a special feature platform that brings together industry experts and thought leaders to share their insights and perspectives on the current megatrends in food and beverage, future protein, plant-based phenomena, and new processing technologies. Through demonstrations, talks, presentations, and panel discussions, The Future Food Experience+ stage is designed to inspire and educate all who participate to re-imagine what the food industry can become, and to encourage collaboration and innovation in the field.

Emphasising the significance of THAIFEX – Anuga Asia 2023, Managing Director and VP Asia-Pacific of Koelnmesse, Mathias Kuepper commented, “With the world looking to Asia-Pacific as a driver of global F&B trends, this event is where the most innovative and influential players come to showcase their latest products, share their insights, and shape the industry’s direction. We also recognise the crucial role of global partners in driving the food and beverage industry forward. Together, we’re creating a platform that transcends borders and connects industry leaders, innovators, and disruptors. By uniting our strengths and insights, we can push the boundaries of what’s possible and unlock new opportunities for growth and success.”

“The Thai Chamber of Commerce (TCC) aims to strengthen the cross-border worldwide ecosystems, enhance the cutting-edge business networking and innovative-training environment at the year-on-year THAIFEX – Anuga Asia 2023. The international trade and cooperation has never been more elaborate and pivotal amongst Thais and international businesses in the ‘food and beverage sectors’. Therefore, we look forward to hosting and welcoming all delegates, exhibitors and visitors from around the world in Bangkok this May 2023,” said Khun Sanan Angubolkul, Chairman of the Thai Chamber of Commerce (TCC).

THAIFEX – Anuga Asia 2023 is organised by the Department of International Trade Promotion (DITP), Thai Chamber of Commerce (TCC) and Koelnmesse. For more information, please visit https://thaifex-anuga.com/en

11 Signature Trade Shows:                                                                    

  1. Coffee and Tea
  2. Drinks
  3. Fine Foods
  4. Food Service
  5. Food Technology
  6. Frozen Food
  7. Fruits and Vegetables
  8. Meat
  9. Rice
  10. Seafood
  11. Sweet and Confectionary

6 Special Shows:

  1. THAIFEX – Anuga Future Food Market
  2. THAIFEX – Anuga Halal Market
  3. THAIFEX – Anuga Organic Market
  4. THAIFEX – Anuga Startup
    5. THAIFEX – Anuga tasteInnovation show
  5. THAIFEX – Anuga Trend Zone

3 Supporting Programmes:

  1. Future Food Experience+
  2. [New] HoReCa Experiential Zone
  3. Thailand Ultimate Chef Challenge

Program and Registration:

 

Coca-Cola Thailand Drops ‘Coca-Cola Move’, The Limited-Edition Creation with Grammy-Award Winning

By
Tan Heng Hong
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Wednesday 22 March 2023 – Coca-Cola Thailand dropped its boldest and edgiest limited-edition Coca-Cola Creations flavor this year in Thailand. The striking collaboration with musical powerhouse and Grammy-award-winning artist, Rosalia, and the new Coke Creation sets this year’s stage for what Coca-Cola has in store for the ASEAN & the South Pacific region this 2023. The brand also revealed this year’s resident Coca-Cola ‘real magic’ maker, PP Krit Amnuaydechkorn, one of Thailand’s most popular actor and solo artist amongst Gen Z, who brought even more fun and excitement at the recently concluded “Troop Activity’ at the Ampitheater Siam Square Soi 7 last March 19.

Coca-Cola Move is first beverage innovation under the Coca-Cola Creations banner for 2023 and is co-created with Rosalia – a trailblazing artist in breaking boundaries across musical genres, industries, and identities. The new Coke Creation drink aspires to bring the transformational power of music to life just like how the beverage’s unique, delicious taste pushes the limits in a surprising way.

Thailand gets to taste the exciting new Creation starting this March. People can grab Coca-Cola Move, which comes in zero sugar variant, at convenience stores, and e-commerce channels across Thailand this March 2023.

Anugerah Guru Inspirasi McDonald’s Returns for the Seventh Year in Collaboration with Ministry of Education to Recognise Teachers

By
Tan Heng Hong
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The Anugerah Guru Inspirasi McDonald’s returns for the seventh year, inviting Malaysians to appreciate and share inspiring stories of their teachers

KUALA LUMPUR, 20 MARCH 2023 – The Inspirational Teachers’ Award – or better known as Anugerah Guru Inspirasi (AGI), organised by McDonald’s Malaysia in collaboration with the Ministry of Education (MOE) Malaysia, is back again as the quick-service brand’s way of recognising and appreciating teachers who go the extra mile in helping their students achieve academic excellence and shaping the future leaders of Malaysia.

Nominations for AGI McDonald’s 2023 is now open from 20 March until 15 April 2023, where Malaysians are encouraged to nominate their teachers by sharing stories of how their teachers managed to positively impact them and changed their lives.

Malaysia can now submit their nominations as a gesture of gratitude and appreciation towards admirable teachers who have left a positive impact on their lives. Nominations can be submitted through: https://www.mcdonalds.com.my/en/anugerahguruinspirasi

For this year, McDonald’s Malaysia is increasing the prizes as their commitment to reward the 25 selected inspirational teachers and their nominators. In addition to the cash vouchers worth RM5,000, as well as a trophy and certificate awarded to the inspirational teachers, the respective school of the winners will also receive an allocation of RM5,000 to upgrade the teachers’ staff room.

To further encourage students to display their appreciation for their teacher, every qualified nominator will receive the National Level Participation Certificate. This certificate will contribute towards their Physical, Sports and Co-Curricular Assessment (PAJSK) marks at school.

“McDonald’s has always been appreciative of the countless contributions from our teachers, who have made selfless sacrifices for the development and nurturing, as well as the positive impact provided to children in the aspects of academic, co-curriculum and character building. AGI McDonald’s is a platform created and introduced by McDonald’s seven years ago, with the purpose of recognising and appreciating our teachers across the nation,” said Dato’ Azmir Jaafar, Managing Director and Local Operating Partner, McDonald’s Malaysia.

“This year, for the first time, McDonald’s Malaysia has also prepared an allocation of RM5,000 for the purpose of upgrading the staff rooms of the 25 selected inspirational teachers. Meanwhile, student nominators will also be issued National Level Participation Certificates,” Dato’ Azmir added.

This year’s collaboration between McDonald’s and the Ministry of Education Malaysia is an initiative by McDonald’s Malaysia in response to the Ministry’s call in the 2023 New Year Mandate for more corporate participation through various projects, such as CSR, to realise People-Centred Education.

Other than the award ceremony, McDonald’s will also be inviting selected teachers across the nation to participate in the Teachers’ Day celebration at all McDonald’s outlets from the 1 to 31 May 2023. This is also an initiative by McDonald’s to celebrate teachers for their contributions and roles as the community’s backbone in educating and making a significant impact on the students.

Organised by McDonald’s Malaysia since 2017, AGI McDonald’s is an annual event that is recognised by the Ministry of Education Malaysia. Since its inception, AGI McDonald’s has been a much-anticipated event which has never failed to attract nominations every year.

As of 2022, AGI McDonald’s had received more than 30,000 nominations, with 131 inspirational teachers awarded since 2017.

Award recipients are chosen through a meticulous process by a panel of judges consisting of representatives from McDonald’s Malaysia, the Ministry of Education Malaysia, and members of the media industry.

Members of the public can now submit their nominations as a gesture of gratitude and appreciation towards admirable teachers who have left a positive impact on their lives. Nominations can be submitted through:

https://www.mcdonalds.com.my/en/anugerahguruinspirasi

Note:

  • Nomination criteria are available and as per on the website.
  • Nominated teachers must be Malaysian citizens who are currently serving in any government or private schools across Malaysia.

Thai Glico brings Japan’s best-selling almond milk Almond Koka to Thailand

By
Tan Heng Hong
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Thai Glico has launched Almond Koka, Japan’s best-selling almond milk, to tap into Thai consumer interest in healthy drinks and plant-based drinks. The company is known for its ice cream and confectionery in Thailand. The launch of Almond Koka represents the diversification of the company into the local beverage market.

Thailand is also the first market where Almond Koka is launched. Almond Koka is available in 180ml in three variants Original, Unsweetened and Chocolate. The product has been available online since December 2022 and is now available in physical stores. Thai actress, model and singer Davika Hoorne, known as Ma, is the face of Almond Koka.

Almond Koka will be competing head-to-head with Simple Foods’ 137 Degrees, a market leader in the almond milk category in Thailand. We believe Thai Glico will be leveraging on Glico’s Japanese heritage, flavour and quality to promote Amond Koka.

Try the new Chatime Golden Mango Series

By
Tan Heng Hong
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Chatime Malaysia has announced the launch of the new Golden Mango Series for the fasting month of Ramadan. The series comprise Golden Fresh Mango Smoothie + Sakura Pearl & Sago and Golden Mango Strawberry + Sakura Pearl. It is only available from 20 March 2023 to 31 May 2023.

Tealive collaborates with Sunquick to launch Beri Pink

By
Tan Heng Hong
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Tealive has collaborated with Sunquick to launch a new drink called Beri Pink. Consumers can indulge in a refreshing blend of fruity flavours and honey jelly. Beri Pink comprises Beri Pink Smoothie with Honey Jelly and Sago, Beri Pink Milkshake with Honey Jelly and Sago and Beri Pink Choc with Honey Jelly.

Sunquick is the number one cordial brand in Malaysia and is popularly enjoyed during festive seasons including Ramadan and Raya.

By partnering with Sunquick, which is synonymous with festive consumption, Tealive hopes to use the collaboration to capture festive demand.

Find Your Inner Calm With All-New ASICS Nagino Collection

By
Tan Heng Hong
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  • Designed by women for women, the new collection is purposefully crafted to inspire body confidence and enable women to move freely
  • In line with the launch, take part in the When She Moves, She Breathes Challenge from 13th to 30th March on the Runkeeper™ App to uncover how #NothingFeelsBetter than moving with ASICS

[17 March 2023 – KUALA LUMPUR] – ASICS is excited to announce the launch of the brand new NAGINO™ Collection – the brand’s latest cross-category women’s product line for Spring Summer 2023. Available in stores this month, the collection will feature apparel and shoes across performance running, training, tennis and SPORTSTYLE.

Nothing Feels Better than Moving with ASICS’ NAGINO™ Collection

Coined by ASICS, the collection name, ‘NAGINO’, combines two Japanese characters – 凪 (NAGI) which refers to the calmness of the sea and describes the emotional state of calmness and stability, and 乃 (NO) which indicates individuality.

The NAGINO™ Collection is intentionally designed with the everyday woman in mind, encouraging them to catch their breath amid the hustle and bustle of their daily lives. As revealed in the ASICS State of Mind Index 2022*, ASICS uncovered the Gender Exercise Gap – noting that women, especially younger women, exercise less than men and have a lower State of Mind Score.

To uplift her, the soft colours of this collection evoke memories of mornings at the beach while the combination of the functional performance features and its soft materials offers ultimate comfort. All items can be combined as a top-to-toe getup or styled individually to suit her preferences and enable her in her everyday movements.

The NAGINO™ Collection ranges from RM 129 to RM 699 and will be available for purchase in March in ASICS retail stores and at asics.com. 

TAKE TIME TO CLEAR YOUR MIND WITH THE ‘WHEN SHE MOVES, SHE BREATHES CHALLENGE’

To encourage her to step away from daily stressors and engage in movement, ASICS has launched the ‘When She Moves, She Breathes Challenge’ on the ASICS Runkeeper™** app. To access the challenge, look for the Challenges page under the Explore tab in the Runkeeper™ app.

From 13 March to 30 March 2023, simply track four eligible, 15-minute workouts in the Runkeeper™ app – including running, trail running, walking, wheelchair, or cycling activities. Activities can be logged via GPS, stopwatch, or manually and each workout can be any distance. Through this challenge, ASICS hopes to create opportunities for her to make time for herself, to experience a Sound Mind, Sound Body through movement. 

Challengers can also share their experiences and be a part of the conversation using the hashtags – #NAGINOCollection, #TrainWithRunkeeper.

Indomie launches affordable authentic Japanese ramen

By
Tan Heng Hong
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Indomie has released Ramen Series under its premium collection targeting consumers who want to experience authentic Japanese ramen. To promote the new Japanese instant noodles, Indomie has set up yatai or small, mobile food stall to replicate the Japanese ramen shop experience in places around Indonesia.

The yatai store sells Tori Miso Ramen, Shoyu Ramen and Takoyaki Ramen at an affordable price. The key message is consumers can still enjoy authentic Japanese ramen without breaking the bank.

Affordable indulgence is a key trend in Indonesia. Consumers are grappling with high cost of living but still want to enjoy pleasure from food their drinks. Opportunities exist for brands that can develop products that are affordable but still deliver tasty and nutritious options to consumers.

Grow Your Career with the 2023 HEINEKEN Graduate Program

By
Tan Heng Hong
-

Ambitious graduates invited to ignite a future career with one of the world’s leading brewers

Petaling Jaya, 20 March 2023 – Heineken Malaysia Berhad (HEINEKEN Malaysia) is excited to announce that its 2023 HEINEKEN Graduate Program is now open for applications from 20 March to 19 April 2023. The brewer is calling for talented and highly-motivated Malaysian graduates looking to kick-start their careers in a supportive and dynamic environment. The program is an excellent opportunity for graduates to cultivate their skills while advancing their career growth.

The HEINEKEN Graduate Program is a regional initiative designed to empower graduates with invaluable experience, providing them with exposure to grow their careers, as well as enhance their capabilities to succeed in the industry. The 18-month program provides successful applicants with a comprehensive induction and exposure to multi-functional roles and region-led development programs. Participants will have the opportunity to learn on the job, working alongside experienced mentors locally and in the Asia Pacific region. The program’s rotation concept will equip them with the essential skills, knowledge, and experience from diverse areas of the business, fostering a well-rounded skill set.

Victoria Ang, HEINEKEN Malaysia’s People Director said, “As part of the world’s most international brewer, HEINEKEN Malaysia is opening our doors for Malaysia’s best graduates to kick-start an exciting career filled with opportunities to develop. Graduates can expect to hone their skills and learn from a pool of leading experts across the various functions in our organisation. This program represents our commitment to invest in our people and nurture talents in Malaysia.”

Successful applicants of the HEINEKEN Graduate Program will embark on a journey of growth and discovery through four main assignments, with the first three in HEINEKEN Malaysia for four months each. Upon completion, graduates will then move on to a final six-month cross-functional assignment in one of the HEINEKEN Companies in Asia Pacific. These assignments will set them up for success in one of the seven business tracks, including Commerce, Supply Chain, Finance, Human Resources, Corporate Affairs, Legal, Digital & Transformation.

The HEINEKEN Graduate Program provides an excellent foundation for graduates to accelerate career growth and build a fulfilling and rewarding career in the industry. To identify the best candidates, the registration process includes a series of assessments designed to evaluate their problem-solving skills, learning agility, communication skills, leadership skills among others.

Pirasintha Puspanathan, HEINEKEN Malaysia’s People Analytics and Insights Lead, and alumni of the program shared, “I’m grateful for the opportunities given to me through the program. It has allowed me to gain exposure to diverse countries and departments, broadening my perspective and enriching my experience. Additionally, I’ve developed friendships with colleagues from across the globe through this program too!”

Calwyn Chin, HEINEKEN Malaysia’s Finance Asia Pacific Graduate added, “The development plans of the graduate program are curated to help you build an exceptional career ahead. Through the program, you will also be working closely with top-class managers and mentors in the industry, as well as connecting with like-minded talents across the world who will support you on your journey!”

Think you have what it takes? Apply now. For more information on the HEINEKEN Graduate Program’s program requirements and registration process, please scan the QR code below or visit: https://my.harver.com/app/landing/63f60ac80bf5db00128dc1ea

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