Betagen has launched its kombucha drink in the Vienam market after making it available in Thailand and Malaysia. We are seeing a rise in kombucha’s popularity in Vietnam driven by kombucha’s health halo.
As mentioned earlier, we feel that serious kombucha drinkers who have tasted Betagen Kombucha would have noticed Betagen Kombucha has a more pleasant taste but lack the authenticity. Taste is a barrier for kombucha right now as kombucha traditionally comes with a tangy, acidic taste. By making it easier to drink, Betagen Kombucha has the potential to make kombucha more accessible to ordinary consumers in terms of the taste.
Betagen Kombucha is positioned to deliver gut health benefit. Available now at Lotte store nationwide.
FamilyMart Malaysia launched its latest Caramel Popcorn Sofuto on International Popcorn Day, which is celebrated on the 19th of January every year. The soft serve is topped with the best popcorn ever coated in creamy caramel from the cinema chain GSC.
Mamee Monster goes retro in Malaysia. The retro packaging helps remind Malaysian consumers of the good old days and reconnect them with their childhood favourite snack. Mamee will likely be launching marketing campaigns to promote the retro packaging.
CP-Meiji has two new pasteurised yogurt products in Thailand. The set yogurt products come in peach and strawberry with selected LB81 culture from Bulgaria to improve gut health. The yogurt, which is low in fat and sugar, also comes with a bottom layer of real fruits.
CP-Meiji has around 20% market share in the spoonable yogurt segment in Thailand.
Costa Coffee Malaysia has recently introduced the popular thick coconut coffee in China to Malaysian consumers through MIX.com.my, a chain that specialises in imported food. Costa Coffee’s machine offers the premium coconut milk experience, which has proven popular with consumers in China but is still relatively new in Malaysia.
Costa Coffee leverages on Mix.com.my’s strong customer base for imported food and drinks from China to create something unique for a captive audience that is well informed of popular trends in China.
Thai Union’s Sealect brand and WE Fitness Thailand have announced the winners of the 30 Days Challenge Season 3 Beautifit. The contest aims to encourage contestants to reduce body fat percentage, build muscle (muscle mass), while achieving beautiful skin (moisture content of the skin) within a period of 30 days.
Thai Union uses this contest to promote its latest Sealect Tuna with Collagen, which contains 2,000mg of collagen. Sealect Tuna with Collagen is an interesting product where the ingestible beauty trend has made inroad into the processed seafood category.
Thursday 26 January 2023 – Charoen Pokphand Foods Public Company Limited (CP Foods) has partnered with ProVeg Asia to continue for a second year to develop the abilities of young food-science talents to become plant-based food developers at the ProVeg Food Innovation Challenge APAC 2022. This support aims to enhance skilled entrepreneurs who feed people around the world with sustainable foods.
Dr. Lalana Thiranusornkit, senior vice president for Food Innovation and New Product Development at CP Foods, mentioned the company’s partnership with ProVeg, an international organization working to transform the global food system with innovative plant-based and cultivated alternatives, to accelerate the development of plant-based food in the hopes that their proposals will as quickly as possibly extend the commercial phase.
Lalana said that this has been the second year that CP Foods has had the honor to participate in mentoring the talented group of students for APAC. The company has given a challenge for students to develop a local dish for consumers all over the Asia-Pacific region using a plant-based meat alternative, such as plant-based beef, pork, chicken, or seafood, to achieve both the taste and texture of real meat. CPF had the chance to mentor 3 teams, Hi-burger, DeCrab and Plant Based Pate!.
It is an honor to announce that De Crab, from Kasetsart University, has won the 2nd Prize Winning idea with Jumbo Lump Crab Meat that mixes plant-based seafood with local cuisine. Meanwhile, Hi-Burger from Panyapiwat Institute of Management from a plant based burger with satay sauce. Also, Hi-Burger was selected to present their ideas online on 10 November this year at the UN Climate Change Conference – COP27 – Food4Climate Pavilion, hosted by ProVeg International.
“There has been continual growth in this sector, with many startups and companies launching innovative products to satisfy consumers’ rising demand. There needs to be continuous innovation to further improve the product quality and variety for consumers to enjoy,” she said.
The ProVeg Food Innovation Challenge APAC 2022 helps corporate partners to accelerate sustainable innovations and allows students to gain valuable insight into an exciting and fast-growing industry, while channeling their creativity towards producing sustainable and healthy food for the world.
The Indonesian supermarket chain Super Indo, which is part of the Ahold Delhaize food retail group, has introduced a new colour-coded nutrition labelling for beverages to celebrate Hari Gizi Nasional 2023 or Food and Nutrition Day. According to the press release, the sugar indicator is placed on all its stores covering five categories including juices, soft drinks, packaged water and instant beverages.
The new colour-coded nutrition labelling help consumers make better beverage choices. This is a good example of a retailer that has proactively taken the next step to educate consumers about healthy eating.
Indonesia’s Nutrifood has released a healthy, diabetic-friendly peanut almond butter. The new Tropicana Slim Peanut Almond Butter is made without the addition of sugar. The same brand also has the sugar-free Tropicana Slim Strawberry Jam with the addition of chia seeds and is suitable for diabetic.
KUALA LUMPUR, 26 JANUARY 2023 – The growth of live shopping has seen influencer communities drive e-commerce inclusion for brands and sellers. Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant on e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year.
As part of their New Year resolutions, two thirds of influencers are focused on strengthening their niche as part of their personality and connecting with value-based shoppers through transparency. Because they get constant feedback from younger shoppers demanding more information to shop smarter, Shopee’s influencers would like to produce more genuine and authentic content across live formats to be more relatable to their followers.
To achieve this, influencers engage consumers through Shopee Live with 6 in 10 influencers prioritising more personalised video content that revolve around personalised niches and becoming expert at promoting relevant products through reviews, unboxing, tips, and tricks, and live demos.
With the rise of value-based shopping, unboxing has become a popular trend with younger generations entering the marketplace participating in live discussions with Shopee’s influencers. Live-shopping has become the most trusted platform among these audiences for personal advice, two-way feedback, and product clarifications with compelling proof. Influencers can use these insights to showcase the full potential of products and demonstrate their effectiveness in action, while developing their authentic voices and collaborating with other influencers within their niche spaces.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We are excited to see such optimistic feedbacks from our influencer community and are thrilled to see their growth. These influencers will be a key driving factor in shaping the future of the digital economy and we are glad to see them take a step forward to widen their knowledge and skills through our Shopee Masterclasses. We are committed to helping our influencers cultivate more meaningful and loyal relationships online through our Shopee Affiliate Programme, Shopee Influencer Marketing Programme, and Shopee Live.”
Motivated to upskill their content to better engage audiences and rise in this digital economy, 6 in 10 influencers intend to widen their knowledge on marketing and business strategy. Shopee offers various programmes focused on uplifting influencers such as Shopee House where creators get together bi-monthly to share, connect, and get to know each other, and Shopee Masterclass, a virtual programme where creators have knowledge-sharing sessions.
Influencers attending Shopee House event in Shopee office
Shopee’s Masterclass has upskilled over 500 local influencers since its inception in August 2022. It is a space where renowned influencers such as SoImJenn, Safuan, Ceddy, and Dato’ Calvin have shared with aspiring influencers their experience to upskill their content creating skills. Content creators can also learn the skills to improve their earnings via brand sponsorship and the Shopee Affiliates programme.
SoImJenn sharing at Shopee House
In support of influencers’ new year resolutions, Shopee will continue incorporating opportunities at its Shopee Influencer Fest, allowing influencers to continue widening their connection in the community and foster relationships with brands. In addition, Shopee’s KOL Masterclasses will incorporate more educational materials to help them adapt to evolving trends in ecommerce.
Survey Methodology
The third part of 2023 “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” survey was conducted by Shopee Marketplace, between 16 December 2022 and 9 January 2023. Voluntary feedback was obtained from 947 Malaysian influencers on the platform.
Marking FLA’s endeavour for Singapore brands to explore new frontiers through pursuing market diversification and internationalisation, to strengthen our economic resilience and capture new...
