Mayora has launched Blue Bell, a new UHT milk in a 200ml plastic bottle in Indonesia. Blue Bell comes in Italian Chocolate flavour. Blue Bell’s halal certification is registered under PT. Tirta Fresindo Jaya, which is a unit of Mayora.
We are seeing most of the leading Indonesian FMCG brands are all entering into the UHT milk segment. Apart from price and availability, UHT milk will increasingly compete on flavour and functionality.
The appearance of Blue Bell and other UHT milk will be good news for dairy producers in Australia and New Zealand, which are favourite destinations for dairy ingredients.
Indonesia’s Nutrifood has launched Tropicana Slim Orange Cocoa, which is a hot chocolate drink with orange. The citrusy orange and the sweet/bitter chocolate go well together as reflected in the many chocolate product launches featuring orange. Apart from Orange Cocoa, Tropicana Slim has also recently launched Mint Cocoa to offer a novel tasting experience to hot chocolate.
Powdered hot chocolate has potential to grow in Indonesia as local consumers have a sweet tooth and are looking for something unique.
December 1, 2022 – KUALA LUMPUR, Following the success of the GEL-Kayano™ 5 OG “Nasi Lemak” (2019) and GEL-LYTE™ III “Kuala Lumpur Twin Towers” (2020), Malaysian streetwear store HUNDRED% together with SneakerLAH, Malaysia’s biggest sneaker event as well as ASICS Malaysia join forces to reveal yet another locally inspired sneaker, honouring the Malaysian roots.
This year, the concept behind the collaboration for ASICS’s most prominent silhouette, the GEL-LYTE™ III, was inspired by Malaysia’s most popular drink, the Teh Tarik. Literally translated as “pulled tea”, the popular beverage is made from a strong brew of black tea blended with condensed milk that is most commonly found in mamak stalls, restaurants as well as kopitiams around the country.
The GEL-LYTE™ III “Teh Tarik” colourway draws inspiration from the national drink, with bold caramel suede to resemble the variant shades of milk tea, and a debossed “LAH” branding presenting itself on the upper to commemorate the pair as a true Malaysian collaboration. The sneaker features inter-changeable eye-catching stripes that mimic the splashes made by the process of the pulled tea. The speckles and imprints on the insole represent the stain left behind by the glass of Teh Tarik, while the white translucent sole mirrors the gleaming surface of the tables usually found in the mamaks or kopitiams.
“The Teh Tarik is a national drink that draws Malaysians together from all walks of life, connecting people from different races, cultures, and religion. Available at any time of the day, this popular drink is made by continuously pouring (or “pulling”) a strong, hot tea mixture blended with sweet and creamy condensed milk between two cups or mugs until it becomes a thick, frothy tea heaven. The milk tea is “pulled” in a theatrical display to aerate as well as enhance the deep flavours of the tea, which served as our inspiration in the overall design for this unique masterpiece. With the GEL-LYTE™ III “Teh Tarik”, we hope to share Malaysia’s multicultural diversity with the rest of the world, an icon that bridges the gap across generations,” said Boon Tib Soom Nik, Country Manager of ASICS Malaysia.
Pricing & Availability
The ASICS GEL-LYTE™ III “Teh Tarik” retails for RM 699 and will be launched for retail on 3rd December at HOME Concept Store and 4th December via online raffle on SneakerLAH.com.
Aice Group has launched Aice Blueberry Cookies and Aice Milk Tea Boba. The two new ice cream products feature Lionel Messi on the packaging. Aice is the official pre-packaged ice cream brand in Southeast Asia for FIFA World Cup Qatar 2022.
Thaitanium Power + Vitamin is a new energy drink in Thailand that contains taurine and vitamin B6, B12, B3, B5, B9 and C. The new vitamin-fortified energy drink focuses on sports, music and fashion.
The company behind Thaitanium Power aims to introduce 5 flavors by 2023 including grape, jasmine, honey lemon and orange.
Thaitanium Power + Vitamin (330ml PET bottle) is available at 7-Eleven.
Thailand’s Osotspa introduced new products, including M-150 Terpene at THB 12 and M-150 Honey at THB 10, to fortify total M-150 product portfolio in the third quarter of 2022. However, this premiumisation-led strategy has resulted in a 4.4% year-on-year fall in domestic energy drink sales in the first nine months of 2022. The company expects stabilisation in the fourth quarter of 2022 and a recovery in 2023.
From Osotspa Q3’2022 Financial Performance and Outlook
The premiumisation push (ie more products selling at THB 12 and beyond) is necessary for Osotspa to offset commodity cost and natural gas price increase to set the path for profitable and sustainable growth in the long run.
From Osotspa Q3’2022 Financial Performance and Outlook
KUALA LUMPUR, NOVEMBER 2022 – Coca-Cola and McDonald’s are inviting everyone to give it a shot to score a goal against their Football Fiesta Robot keeper at the Coke Football Fiesta Tour happening from 21 November to 4 December 2022 in front of Lot 10 at Bukit Bintang.
Anyone can participate in this activity by showing a receipt with Coca-Cola purchase from McDonald’s and stand to win fabulous prizes such as Coca-Cola jerseys, caps, and many more! Participants will have chances to score a goal against the Football Fiesta Robot Keeper with three level of difficulties. The harder the level, the better the prizes! The participants will need to score at least one goal to win a prize.
On top of scoring against the Football Fiesta Robot Keeper, there are many other activities to join to win more prizes! There is the Header Challenge where participants can challenge themselves to jump as high as Ronaldo’s famous leap of 2.56m to head the ball. Able doing so, they’ll stand a chance to win even more prizes.
Other activities include playing football game on PS5 for free or having some fun with the Coke foosball. Participants are invited to play with friends or challenge other players in short matches.
Need something to post on your social media? We come ready with a photobooth where everyone can join in and take some photos with fun props. Post the photos on social media and tag @cocacolamy along with the hashtag #myCokeFiestaTour to receive a free Coke Zero can drink.
The Coke Football Fiesta Tour 2022 will also be touring around Malaysia with two Coke Trucks from 18 November to 11 December 2022. The next Coke Truck will be at Putrajaya. Catch these Coke Trucks at selected McDonald’s Drive-Thru restaurants from Fridays to Sundays to play games and even try to score some goals at the penalty shoot-out game to win fantastic prizes. Follow McDonald’s https://www.facebook.com/My.McDonalds/ to find out where the next Coke Trucks will be!
Social media users can stand a chance to win a unit of PS5 in their “Juggle for Glory” Instagram Filter challenge. In order to be in the running to win the PS5, participants must scan a QR code to get the Instagram filter. Then, with the filter, the participants must record a video of themselves juggling or heading the items that appear above their heads, upload the video on their feed along with the hashtag #myCokeFiestaTour and tag @cocacolamy.
Prizes for this challenge include 1 unit of PS5, Coke Jerseys and official FIFA jerseys. The contest starts from 18 November to 19 December 2022. Check out their website at https://cokefiestatour.com/ to find out more about the contest.
Last but not least, a recycling campaign is also underway where people can receive a free can of coke when they recycle 3 empty cans or pet bottles. The recycling campaign is happening at the roadshow and selected McDonald’s outlets with Coke Trucks.
The #GoodnessMadeDelicious teas are made with carefully selected herbs to help make wellness accessible for busy Malaysians as the year end approaches
Kuala Lumpur, 24 November 2022 – Lipton is helping make wellness more accessible for busy Malaysians with the launch of its new #GoodnessMadeDelicious range. The new range, made with carefully selected herbs helps make well-being a part of Malaysians’ everyday routine – in just 2-3 minutes of brew time.
Lipton’s wellness range was crafted for those moments in life when Malaysian consumers need a little bit of self-care, especially amidst the year end period when everything gets busy and fast paced. Available in three variants, consumers can now enjoy the benefit of Lipton’s delicious wellness range which has zero calories per cup while supplementing to their varied balanced lifestyle. The new wellness range are:
GET FIT: Be Fit & Stay Active with new Lipton Get Fit – It contains Green Tea and other key ingredients to help hydrate the body, promote alertness & fuel your body with energy. The perfect companion for an active lifestyle.
AFTER MEAL: Sip, Soothe & Settle with new Lipton After Meal – It contains warming ingredients like ginger that is traditionally used to aid in digestion & soothe your tummy. Added bonus is that it contains peppermint and fennel for a fresher breath after meals!
SWEET NIGHTS: Get Ready for Bedtime with new Lipton Sweet Nights – The robust combination of lavender and chamomile is perfect after a long day to unwind and calm the mind.
“The tea market has evolved dramatically in the past few years in line with our fast-paced lifestyles. Today consumers not only look at quality or benefit, but also need it to be delicious. The taste helps to keep them consistent in their wellness journey, which has driven the demand for green and functional teas,” said Reena Chong, General Manager of ekaterra Southeast Asia
She added, “We’re delighted to launch our new Lipton wellness range for fellow Malaysians- whatever your health and wellness needs are, we now have a product to help make wellbeing a part of your everyday routine. From GET FIT to SWEET NIGHTS, each variant has three key ingredients designed to benefit and supplement your everyday life. Not only are they delicious, but a daily cup or two can help complement a varied and balanced diet – anytime and anywhere.”
(L-R) Karl Pereira, Marketing Lead of ekaterra Southeast Asia, Thomas Teo, Australasia Chief Financial Officer of ekaterra & Satoshi Miura, Australasia Supply Chain lead of ekaterra
Lipton’s #GoodnessMadeDelicious wellness teas can be found in all AEON supermarkets, as well as online on Shopee supermarket and Lazada Grocery starting today. In conjunction with the launch, Lipton has organised a roadshow at the concourse area of Sunway Pyramid until the 27th November offering consumers the opportunity to be amongst the first to try the new range while engaging in activities and the chance to take home exclusive Lipton’s #GoodnessMadeDelicious merchandise.
(L-R) Arieff Yong, Ivor Xians, Charis Ow, Siu Lim
For more information on the new Lipton wellness range and the consumer event, do follow Lipton’s official social media on Facebook and Instagram.
PETALING JAYA, NOVEMBER 23 2022 – Foodies from near and far gathered at the Curve’s Nyum Nyum Food Fest recently.
Drawn by the lure of tantalising local, Asian, and Western food, Malaysians from all over turned up throughout the four days at the Centre Court which was transformed into a picnic-style setting, complete with multi-coloured mini hot air balloons and flag lines. To add to the festive atmosphere, there was free daily popcorn and cotton candy, while buskers performed live for the entertainment of visitors.
Returning for the seventh consecutive year, the Curve’s food festival this time around featured vendors like Dapur Tako with its tasty Japanese street food Takoyaki or octopus filled balls, Pedot Lamb Grill’s succulent lamb bites, AT Cupcakes & Bakery who served up sweet, decadent baked goodies, and Crazy Cheezy’s cheesy fried chicken, to name a few.
The highlight of the weekend was cooking demonstrations by Me’nate Steak Hub’s Chef Akbar who prepared a selection of easy-to-make dishes like Nasi Goreng Harimau Melalak, Pasta with Marinated Lamb, Carbonara Lamb Shabu, and the ever-popular Caesar Salad much to the delight of those present at the Centre Court.
Senior General Manager Property Management & Investment, Boustead Properties Berhad, Jazmi Kamarudin, said, “There is nothing quite like how food brings people together! In addition to the delicious, reasonably-priced bites from the vendors who participated, the Nyum Nyum Fest provided families, loved ones and friends with a wonderful opportunity to reconnect, as they enjoyed the good food and even better company.”
The event also had a daily Lucky Spin where visitors just had to eat, scan and win instant prizes. Eligible visitors with a minimum of one purchase from the vendors were rewarded with cash vouchers from the Curve and F&B discount vouchers from the Royale Chulan hotel group. The main Lucky Draw on the last day of the festival saw eligible visitors get the chance to win a 2-days 1-night hotel stay at a Royale Chulan hotel in Kuala Lumpur and Damansara as well as a 3-days 2-nights hotel stay at a Royale Chulan hotel in Cherating and Penang. In addition, the lucky draw also gave away beauty treatments from Bluunis.
Shopee Celebrity Squad brands grew 59% in revenue year-on-year; 55% increase in orders
KUALA LUMPUR, 24 NOVEMBER 2022 – Shopee unveils that Malaysian celebrity-and
influencer-owned brands are gaining greater visibility in an increasingly saturated e-commerce landscape, in its latest ‘Shopee Super Awards 2022 Milestones’* study. The platform drives Malaysia’s creative economy by supporting local talents to scale their businesses and grow together with technology. Reviewing the past year’s performance, the study found that celebrity-and influencer-owned brands on Shopee had a 59% year-on-year growth in revenue from October 2021 to September 2022 compared to the year before.
Shopee Celebrity Squad was launched in 2018 creating a dedicated space with 97 brands for consumers to access celebrity-and influencer-owned products. Notable members include Dato’ Sri Siti Nurhaliza, Neelofa, and Zoey Rahman, among others. These brands bring Malaysians more product choices through active livestream sessions, exclusive product launches, participation in Shopee’s Big Campaigns, and curating authentic, quality local goods for their audiences.
Shopee Celebrity Squad sellers actively engage with their viewers on livestream by offering interactive content, bringing a more personal touch for their audience. Sellers that conduct livestream sessions had over 166,000 cumulative unique viewers joining the sessions and over 20,000 peak continuous users watching the stream at any one point of time, over the past year. Sellers create fun content, play games and quizzes, and casually chat with their audiences to foster relationships. Viewers feel closer to the celebrities and influencers that they admire when these local talents bond with them through the livestreams.
Shopee hosts weekly exclusive launches for Shopee Celebrity Squad brands every Sunday, where the celebrities and influencers have a dedicated platform to showcase their new store or latest product to new and existing audiences. Through these launches, buyers feel excited to be one of the first to know about and purchase their favourite personality’s new releases on the microsite and receive better brand experiences when tuning into their live streams. These brands also saw 55% year-on-year growth in orders as a testament to their efforts.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “As the retail sector
opens up with the loosening of the pandemic restrictions, Shopee’s community of local
celebrities and influencers have innovated their marketing tactics using technology to reach their audiences online. Shopee Celebrity Squad brands have about 80% Big Campaign participation rate throughout the year in their commitment to strengthen their online presence. It is estimated that 1 in 4 users claim vouchers with these brands during Big Campaigns. We hope to continuously empower our Shopee Celebrity Squad by connecting them to new users in Shopee’s growing and highly-engaged online community.”
Celebrity-and influencer-owned brands bring value, accessibility and convenience with
authentic, quality local products on the platform. These sellers meet their audience’s lifestyle needs, from locally branded beauty essentials to affordable and specially crafted grocery items. Shopee Celebrity Squad brands, which offer proudly Malaysian-made products, saw a 54% year-on-year growth in gross merchandise value as they understand their audiences’ purchasing values. Consumers enjoy supporting their favourite local brands by making thoughtful purchases aligned with their needs.
Zoey Rahman, Shopee Celebrity Squad member and owner of MIKASERIES
Zoey Rahman, Shopee Celebrity Squad member and owner of MIKASERIES said, “There are many features I use to market my products on the platform, such as Shopee Live where I do daily livestreams, sometimes up to 3 times a day! When I participate in Big Campaigns, I realise that my exposure to new audiences and sales growth has also increased. Shopee’s networking events have also helped me to learn from other Shopee Celebrity Squad members and their growth strategies. In the future, MIKASERIES will be producing more high quality locally-made cosmetics that are comparable to international brands.
The platform continuously encourages Shopee Celebrity Squad sellers to innovate and produce new brand experiences for their buyers through various in-app functions. Shopee will be recognising and celebrating the best and brightest Shopee Celebrity Squad members of 2022 at the upcoming Shopee Super Awards on 15 December.
Research Methodology*
1. The 2022 “Shopee Super Awards Milestone” study was conducted by Shopee Marketplace,
taking research data from October 2020-September 2021 and October 2021-September
2022.
2. Look for your favourite celebrities and influencers on Shopee Celebrity Squad here:
https://shopee.com.my/m/Shopee-Celebrity-Squad
3. For more information on Shopee Super Awards and how to vote for your favourite sellers,
brands, and talents here: https://shopee.com.my/m/shopeesuperawards2022. Voting
period ends on 30 November.
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