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Grab Malaysia Introduces the Grab Travel Pass to support MOTAC in reviving Malaysia’s Tourism Industry

By
Tan Heng Hong
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  • Grab Travel Pass provides Malaysians with additional convenience and savings when travelling with discounted flights, hotels, transport, attractions and online payments. 
  • Grab collaborates with travel partners, Malaysia Airlines, Firefly, Agoda and Klook in support of the nation’s economic recovery. 

Petaling Jaya, 6 December 2021 – Grab Malaysia is introducing the Grab Travel Pass to provide Malaysians with greater convenience and savings on their travel essentials. This is part of Grab’s continuous efforts to support the nation’s economic recovery, especially as travel restrictions ease in the country and Malaysians begin to plan for their year end holidays.

The Malaysian tourism industry has been hit significantly due to the pandemic with a 71% decline in 2020. This has severely impacted the 3.5 million Malaysians employed in the tourism industry which also contributes to over 23% of the Malaysia’s employment rate.

Commenting on the initiative by Grab, Minister Dato’ Sri Hajah Nancy Shukri, from the Ministry of Tourism, Arts and Culture (MOTAC) shared that the effort is in line with the Ministry’s target to reinvigorate the nation’s economy through the tourism sector.

“We are encouraged by the initiative from Grab which supports our Tourism Recovery Plan, aimed at revitalising the domestic tourism industry. With the wide range of deals from Grab, we hope Malaysians will be attracted to explore other parts of the country and help to revive domestic travels. This will help those who depend on  Malaysia’s tourism industry for a living  to get back on their feet. It is through initiatives and collaborations such as this that bring us closer to ensuring Malaysia recovers from the difficulties we have faced,” shared Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts And Culture (MOTAC).

“At Grab, our core vision is to come up with new ways to serve the ever-evolving needs of Malaysians. We are excited to work with like-minded partners to enhance the way Malaysians go about planning their travels – giving them a single source to conveniently gain access to deals on a variety of travel essentials. With the support of the Ministry of Tourism, Arts And Culture (MOTAC), we hope this will contribute to the revitalisation of the local tourism industry. We look forward to more collaborations that enhance the convenience available to Malaysians,” said Rashid Shukor, Director, Country Operations, Grab Malaysia

The only holiday pass you need

Available on the Grab app, the Grab Travel Pass provides more than RM250 in savings at an introductory price of RM4.90 (Normal Price: RM9.90). Users will be able to conveniently access discounted travel services, from deals on flights, hotel accommodations, rides and travel experiences through Grab’s valued travel partners:

In addition, users will also now be able to earn GrabRewards when they book accommodations on Agoda through the ‘Hotels’ tile on the Grab app, adding additional value to every booking.

How to buy a Travel Pass

The Grab Travel Pass will be available to purchase from 10 Nov 2021 to 31 January 2022. Grab users can purchase their travel passes on the Grab app and the vouchers will be redeemable under ‘My Rewards’.

For more information on Grab’s new Travel Pass and the discounts included, please click HERE.

Subway offers Tri-Pepper Chicken Sub and meat-free schnitzel

By
Tan Heng Hong
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Subway has launched Tri-Pepper Chicken Sub in Singapore that offers a pepper hit with the perfect blend of pink, green and black peppercorns infused in a succulent chicken patty.

Subway has also launched meat-free chicken schnitzel made by Nestle’s meat-free brand Harvest Gourmet. Subway’s first-ever Plant-Based Chicken Schnitzel and returning favourite Mint Chocolate Chip Cookie are also available at all Subway restaurants.

The meat-free subway is currently a limited time offer (LTO). Most of the quick service restaurant’s meat-free offerings are LTOs and have yet to become a permanent part of their menu.

Lemon-Dou is now available in the Philippines

By
Tan Heng Hong
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The Coca-Cola Company has finally made available Lemon-Dou, an alcoholic chu-hi drink, in the Philippines. The soft drink giant previously launched Lemon-Dou first in Japan, followed by China. Lemon-Dou is made from crushed whole lemons, infused in alcohol and mixed with bubbles.

Lemon-Dou comes in three variants Devil Lemon (9% ABV), Signature Lemon (5% ABV) and Honey Lemon (3% ABV), each with different alcoholic content.

Apart from the standard alcohol-free beer in plain flavour, there is currently a lack of alcoholic drinks with a lower alcohol content in the Philippines. Honey Lemon offers consumers with a lower ABV version that fits the current consumption trend for mindful drinking.

KFC Malaysia launches new Ayam Pedas Nyonya

By
Tan Heng Hong
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KFC Malaysia has launched Ayam Pedas Nyonya or Nyonya Spicy Chicken to celebrate Malaysia’s Peranakan culture. This limited edition menu features a quintessential Nyonya ingredient such as bunga kantan, lemongrass, shallots and kaffir lime as well as KFC’s signature Hot & Spicy chicken.

Starting from RM15.99, the new meal is available in three options — as a two-piece combo, three-piece combo or box meal.

Nyonya food is quite popular in Malaysia. As a flavour in QSR in Malaysia, we believe it can be explored further. In 2019, McDonald’s launched its Portuguese Chicken Burger and described it as “dipped in spicy and flavourful Portuguese Sauce! Spicy and savoury, with a hint of Nyonya-inspired flavour.”

In Singapore, KFC rolled out its very own Spicy Nyonya Chicken in 2020 where the sauce is made from spicy chilies, dried shrimps, curry spices, and laksa leaves, with a hint of sweet coconut.

Christmas Dessert Guide by Elevete Patisserie

By
Tan Heng Hong
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Macaron Tower with Brownies

As the saying goes, the way to a person’s heart is through their stomach. Elevete Patisserie Christmas Collection can definitely fill up both your heart and soul for this holiday season. But, what to send this Christmas? Elevete Patisserie has prepared a Christmas gift guide list to help you decide on the perfect desserts for the holidays.

A Hint of Sweetnes

Christmas Stacked Brownies with Fruits

Imagine a Christmas tree made out of chocolate and fresh fruits. The rich chocolate aroma with a mixed of fresh yet sweet berry flavour makes a good combination for a lovely Christmas eve celebration. If you are looking for something just nice with a hint of
sweetness, Christmas Stacked Brownies with Fruits is a fine piece to share with your family. You could also go for their Macaron Tower with Brownies, a unique arrangement for a party pack that includes 12 pieces of macarons in assorted flavours as well as 12 pieces of chocolate brownies.

Classic, Festy, Fruity Cakes

Grandma’s Fruit Cake

In case you are missing grandma’s cosy tavern, Grandma’s Fruit Cake makes you relieved
of the joyful memories with its classic fruity flavours. The chef or you would claim him as the “Grandma”, made this a holiday favourite packed with candied mixed fruits, raisins, walnuts, and cinnamon, topped with a rich fondant brĂ»lĂ©e that is torched to cracking perfection.

Christmas Log Cake

Coated with rich dark chocolate and Elevete’s signature salted caramel buttercream, the  Christmas Log Cake is a classic BĂ»che de NoĂ«l that everybody must have on their Christmas table. Prefer something luscious and rich instead? Get the Christmas Blackforest Cake which can be described as richly chocolatey from the moist chocolate
sponge with dark chocolate and vanilla mascarpone cheese mousse.

Christmas Blackforest Cake

Christmas Macaron Wreaths

Santa’s Macaron Wreaths

Missing a wreath on your door this Christmas? The local patisserie curated Christmas
edition wreaths to liven up your Christmas spirit. It is beautifully displayed with 15 pieces of macarons paired with cherries, strawberries and blueberries to suit this festive season. If you’re wearing red this Christmas, try out Santa’s Macaron Wreaths as its macaron
flavours include rose lychee, salted popcorn and red velvet. If you’re wearing green, Elves’ Macaron Wreaths has Nutella macaron, salted popcorn and chocolate mint macarons for you.

Elves’ Macaron Wreaths

Be a Secret Santa

Santa’s Little Hats

A Christmas party is not complete without the traditional way of celebrating it with Secret
Santa. Surprise your loved ones anonymously by being a Santa and sending lovely Santa’s Little Hats. A fun size Tokeru cheesecake with strawberries on top, representing cute little santas will draw a smile on their face. Other than that, you may opt to surprise them with a bundle of joy with Christmas Mini Platter, a festive plate of sweetness to share this holiday.

Christmas Mini Platter

Corporate Package

Are you planning to celebrate Christmas with your colleagues or friends? You will be entitled to special discounts when you place five orders and above on Elevete Patisserie’s website.

Elevete Patisserie Christmas Collection is available for deliveries from now till 31 December 2021. If you are still contemplating what to get for your family and friends, head over to Elevete Patisserie’s website, https://www.elevete.com.my/collections/christmas to plan out your Christmas festivities.

About Elevete Patisserie

Elevete Patisserie aims to deliver the most delectable desserts the culinary world has to
offer, which is why we ensure that each and every order that leaves our kitchen, is
guaranteed to both visually entice and excite any flavour palate.

The name, Elevete, was derived from the desire to take modern-day desserts and put them on a pedestal of their own, hence the non-stop pursuit for new methods and combinations of ingredients to create sweets that would catapult taste buds to new heights. Website: https://www.elevete.com.my/

Elevete Patisserie is also available on Cakerush, Cake Together, Foodpanda, Beepit and Grab.

‘Santé’ to refreshing taste and well-balanced flavour with 1664 RosĂ©

By
Tan Heng Hong
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Sharing Good Taste with a Raspberry Twist by 1664 Rosé, a newest variant of 1664 Blanc

SHAH ALAM, 3 December 2021 – 1664 Blanc today owns the centre stage of the country’s wheat beer development as consumers prefer its premium quality, iconic blue bottle and refreshing taste that comes with a fruity twist. Building on the runway success of the French’s wheat beer in product innovations, Carlsberg Malaysia launches a brand-new variant, 1664 RosĂ©, a wheat beer with a hint of raspberry, sharing good taste with consumers. SantĂ©! (Cheers).

From Left: Caroline Moreau, Marketing Director of Carlsberg Malaysia; Stefano Clini, Managing Director of Carlsberg Malaysia; Pearl Lai, Corporate Affairs Director of Carlsberg Malaysia; Gary Tan, Sales Director of Carlsberg Malaysia; Vivian Gun, Chief Financial Officer of Carlsberg Malaysia.

“1664 Blanc is the leading brand in our premium portfolios and has been growing steadily these years albeit the pandemic. This evening, we are excited to host you over a ‘good taste with a twist’ dinner where you can experience the playfully elegance 1664 RosĂ©, our French premium wheat beer with a hint of raspberry in a tantalizing delicious pink-amber brew,” said Carlsberg Malaysia’s Managing Director, Stefano Clini, in a media launch held at Envi Skydining, Menara TA One, KL.

Stefano Clini, MD, Carlsberg Malaysia

Malaysia is the second Asian market after China to launch 1664 RosĂ©. This product launch, amid the challenging backdrop of pandemic, shows the brewer’s commitment in constantly offering quality innovation and its confidence in driving premiumisation. “We are very encouraged by 1664 Blanc’s performance in the trade, especially in the off-trade, and hence made up our mind to sharing more good taste and giving more choices to wheat beer consumers with a new variant – 1664 RosĂ©,” Clini added.

Caroline Moreau, Marketing Director of Carlsberg Malaysia

Marketing Director Caroline Moreau gave a presentation on the humble beginning of the brand Kronenbourg 1664 born in France in 1664. “Being the only beer in the world named after a date, Kronenbourg 1664 is brewed with the best ingredients like the unique Strisselspalt hops and has created wheat beer range the comes a with playful twist,” said Moreau.

“As a French brand and being a French myself, we always try to drink with elegance. Adding 1664 RosĂ© to the already popular 1664 Blanc, we promise more good taste can be shared with friends, more moments of true conviviality can be shared, and bringing a little ooh-la-la to the everyday life”, she added.

At the media launch today, members of the media, business partners and guests were treated to an immersive French drinking culture, music, ambience and wheat beer-pairing cuisine, truly a playfully elegant experience that brings Paris to Kuala Lumpur with a twist!

From 15 November 2021, consumers can take a virtual trip to France – the home of 1664 RosĂ© – through an immersive augmented reality brew experience simply by tapping on a link or scanning a QR code on 1664’s social media pages on Instagram and Facebook.

After enjoying the virtual introduction and interactive tasting experience of 1664’s newest brew, users can purchase the product directly from e-commerce partners at an introductory price.

The virtual experience also comes with a special photo filter for users to attempt their best 1664 Rosé selfie, share it through social media, and stand to win a grand prize trip for two to Paris which includes a complimentary stay in a Parisian hotel, in addition to 60 weekly prizes of 1664 Rosé samples to share good taste during this festive season.

Consumers can also enjoy numerous promotions from now until 31 December 2021, with introductory prices at selected supermarkets, hypermarkets, convenience stores, and e-commerce sites.

At selected bars, restaurants and bistros, any purchase of five bottles, three full pints or 6 half pints of 1664 Blanc will entitle consumers to one free bottle of 1664 Rosé during the campaign period.

1664 Rosé comes in 320ml cans and 325ml bottles and is now available nationwide. Follow @1664BlancMY on Facebook and Instagram or https://1664rose.com/ for more information.

Remember to always #CelebrateResponsibly – if you drink, don’t drive!

Obati Kerinduan akan Suasana Spesial Saat Natal dan Akhir Tahun di Heineken Christmas Garden

By
Tan Heng Hong
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Jakarta, 3 Desember 2021 – Setelah hampir dua tahun pembatasan aktivitas sosial, sebagian orang berharap dapat merayakan Natal atau akhir tahun dengan reuni bersama teman dan kerabat terdekat. Untuk itu, HeinekenŸ bersama ASHTA District 8 menghadirkan HeinekenŸ Christmas Garden sebagai salah satu pilihan tempat #CheerstoReunion yang aman untuk merayakan akhir tahun bagi mereka yang sudah siap untuk bersosialisasi secara bertanggung jawab di tempat umum. 

“Heineken¼ memahami betul kerinduan para konsumen kami untuk merasakan suasana akhir tahun sambil berkumpul dengan orang-orang terdekat mereka,” kata Jessica Setiawan, Direktur Marketing Multi Bintang Indonesia, yang merupakan bagian dari The HEINEKEN Company. “Heineken¼ Christmas Garden yang kami dan ASTHA District 8 hadirkan di ruang terbuka akan menjadi cara baru bagi mereka yang ingin merayakan kembali kebersamaan akhir tahun, sambil menikmati pengalaman yang berbeda secara aman dan bertanggung jawab.” 

HeinekenŸ Christmas Garden menawarkan konsumen pengalaman menikmati Beer, Movie & Music di mana mereka dapat menonton film di layar raksasa atau menikmati pertunjukan musik sambil bercengkerama bersama, menikmati kuliner spesial Natal, dan meneguk HeinekenŸ. HeinekenŸ Christmas Garden juga akan menjawab kerinduan mereka akan suasana Natal yang meriah dengan kehadiran Christmas Market dan Miraculous Mirror Christmas Tree. Semua pengalaman baru ini dapat konsumen rasakan di SCBD Outdoor Lobby, ASTHA District 8, Jakarta, 3 Desember 2021 hingga 9 Januari 2022, tentunya dengan tetap menerapkan protokol kesehatan yang ketat. 

ASTHA District 8 menyambut baik kolaborasi yang dilakukan dengan Heineken¼ dan berharap generasi muda yang menjadi konsumen Heineken¼ dapat menjadikan Heineken¼ Christmas Garden sebagai pilihan premium untuk merayakan akhir tahun di Jakarta. “Kami memiliki semangat yang sama dengan Heineken¼ untuk dapat menjadi bagian dari gaya hidup premium kalangan muda di Jakarta, yakni gemar bersosialisasi sambil mencoba pengalaman baru secara bertanggung jawab. ASHTA District 8 merupakan venue yang sesuai dengan gaya hidup tersebut, karena merupakan one-stop place yang menawarkan berbagai pengalaman hiburan dan kuliner yang unik untuk dinikmati sambil bersosialisasi, termasuk selama perayaan Natal tahun ini,” kata Alexander H. Kusuma, CEO Agung Sedayu Realestat Indonesia. 

Bagi konsumen yang memilih untuk merayakan akhir tahun di rumah, HeinekenŸ menghadirkan HeinekenŸ Star Delivery, yakni menu eksklusif yang dikurasi secara spesial oleh sejumlah cloud kitchen dan cocok disantap bersama HeinekenŸ. Di samping itu, HeinekenŸ juga telah meluncurkan kemasan kaleng dengan desain edisi spesial akhir tahun yang bisa didapatkan secara satuan atau dalam paket spesial HeinekenŸ Festive Home Kit. Selain dapat menikmati HeinekenŸ Star Delivery dan HeinekenŸ Festive Home Kit di rumah, konsumen juga bisa membagikannya kepada orang-orang terdekat sebagai bingkisan Natal, sebagai cara baru untuk menikmati kebersamaan akhir tahun. 

HeinekenŸ berharap HeinekenŸ Christmas Garden, HeinekenŸ Star Delivery, dan HeinekenŸ Festive Home Kit akan menjadi pilihan baru bagi konsumen untuk dapat tetap menikmati kebersamaan akhir tahun mereka secara tenang, nyaman, dan bertanggung jawab, di mana pun mereka berada. Dengan demikian, konsumen dapat menikmati momen spesial akhir tahun sambil tetap melindungi orang di sekitar mereka. 

Ajakan HeinekenŸ untuk tetap bersosialisasi secara bertanggung jawab di akhir tahun ini merupakan kelanjutan dari kampanye global HeinekenŸ, yakni #SocialiseResponsibly, yang diluncurkan sejak tahun 2020.

Heineken Malaysia’s Fourth Win For Excellence in Social & Environmental Sustainability

By
Tan Heng Hong
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Renuka Indrarajah, Corporate Affairs & Legal Director of HEINEKEN Malaysia receiving the award at the Sustainability & CSR Malaysia Awards 2021 ceremony.

BREWER RECOGNISED AT SUSTAINABILITY & CSR MALAYSIA AWARDS 2021

2 December 2021 – Heineken Malaysia Berhad (HEINEKEN Malaysia) was a proud winner at the recent Sustainability & CSR Malaysia Awards 2021, winning the Company of the Year award (Manufacturing and Beverage) again, for the fourth time since 2017. The award recognised the company for supporting its stakeholders during the COVID-19 pandemic, as well as for its outstanding achievements in environmental sustainability,
particularly its water stewardship initiatives.

Commenting on the achievement, Roland Bala, HEINEKEN Malaysia’s Managing Director said, “This win demonstrates our commitment to contribute to Malaysia’s recovery and sustainable growth. As a responsible brewer, we are focused on brewing a sustainable future for our people, business, and planet. During the challenging period of lockdowns, we channeled over RM3 million to support to our customers and communities in need.”

HEINEKEN Malaysia bagged the award for Company of the Year (Manufacturing and Beverage) at the Sustainability & CSR Malaysia Awards 2021, recognised for its outstanding achievements in supporting micro businesses and water stewardship initiatives.

“Many of our on-trade partners such as restaurants, coffee shops, food courts, bars and pubs were deeply impacted by the disruptions and restrictions during the lockdown period. During this challenging period, we embodied the ‘We are HEINEKEN’ spirit by reaching out and supporting our business partners, customers, and society. Additionally, we leveraged our existing network of partnerships with local communities and NGOs in providing the necessary support to vulnerable families during the lockdowns,” added Roland.

In July this year, HEINEKEN Malaysia launched the HEINEKEN Cares programme, through which it partnered with eight non-governmental organisations (NGOs) and social enterprises to distribute meals to communities affected by the pandemic. The Group has set an ambitious goal of providing 150,000 meals by 31 December to communities impacted by job or income loss during these tough times. As of November 2021, more than 120,000 meals have been distributed to communities in need.

Throughout the pandemic, HEINEKEN Malaysia also launched various initiatives in support of outlet owners and its other business partners, including:

Tiger Save Our Street Food: HEINEKEN Malaysia pledged RM1.5 million to support Malaysian street food to cover rent for street food vendors, coffee shops and food courts across the country

HEINEKEN Raise Our Bars: HEINEKEN Malaysia committed RM1 million in supporting bars and pubs to recover from financial difficulties after the Movement Control Order (MCO) was lifted.

Trade Partners Support: HEINEKEN Malaysia enabled trade partners to sell draught beer by delivery or takeaway by providing partner outlets with recyclable PET bottles and cups, allowing them to continue serving draught beer during the lockdown season.

Distributor Financing Support – HEINEKEN Malaysia provided distributors with adequate financing support to ease cash flow pressures and to ensure business continuity throughout the pandemic.

7Cs Programme: For quality standards, HEINEKEN Malaysia introduced the 7Cs quality programme to represent the brand’s passion for quality and commitment to excellence.

On the environmental sustainability front, HEINEKEN Malaysia announced a significant milestone in early August this year, having successfully balanced more than 100% of the water used in its products in 2020. This shows significant progress made in line with the Group’s Every Drop water strategy, with the brewer achieving this milestone 10 years ahead of its 2030 Water Stewardship commitment.

Commenting on HEINEKEN Malaysia’s Water Stewardship achievements, Renuka Indrarajah, HEINEKEN Malaysia’s Corporate Affairs & Legal Director said, “Our target is to balance 1.5 litres for every 1 litre of water used in making our products. In 2020, through initiatives like river and peatland conservation, rainwater harvesting, reforestation, and other community initiatives, we achieved 267% versus our water balancing target. Protecting water resources is a long term commitment and it has taken years of
consistent efforts since 2007 to achieve this.”

“Moving forward, we will continue investing in initiatives to ensure we are not only a responsible water user, but also as a proactive partner in conserving our rivers and water sources. Water is not only a key ingredient in our products but truly the source of all life, we need to take action today to safeguard water security for the future. In this regard, we are guided by our global Brew A Better World sustainability strategy, which ensures that our operations and brands are aligned to serve a larger purpose and upholds a core value of HEINEKEN, which is CARE for people and planet,” Renuka added.

Every Drop is HEINEKEN’s holistic strategy aimed at protecting the health of watersheds. It is a threepronged approach that integrates Water Stewardship to fully balance the water used in its products; Water Efficiency to reduce water usage in production, and Water Circularity to ensure 100% of wastewater is treated whilst maximising opportunities to reuse and recycle water.

For more information on HEINEKEN Malaysia and the company’s initiatives, please visit
www.heinekenmalaysia.com.

McDonald’s Prosperity Burger Returns for the 28th Year, Bringing Renewed Hope This New Year

By
Tan Heng Hong
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McDonald’s Malaysia encourages Malaysians to gather with their loved ones over its Prosperity Burger, as we prosper ahead into the new year

Kuala Lumpur, 2 December 2021 – It’s that time of the year again! No matter the many changes life brings, you can always count on the Prosperity Burger to be back in time to celebrate the new year with you and your loved ones. This year, McDonald’s Malaysia is bringing the theme of “Prosperity, No Matter What”, to encourage Malaysians to come together with their loved ones and create precious moments over this much beloved meal.

The Prosperity Burger is a 28-year-old heritage for McDonald’s Malaysia, steeped in strong tradition and has been a staple and a constant in Malaysians’ lives since its introduction in 1994. The burger is a favourite among locals who have long enjoyed its signature peppery taste with the selection of chicken or beef patties topped with fresh onions, all between a classic sesame seed bun.

As one of the country’s homegrown menu items and a Malaysian legacy, the Prosperity Burger continues to be one McDonald’s Malaysia’s proudest creations, that is not only enjoyed by Malaysians across the country every year, but also has a strong fan base in other parts of the world including Taiwan, Korea and Hong Kong.

Melati Abdul Hai, Vice President and Chief Marketing Officer of McDonald’s Malaysia celebrating the return of the Prosperity Burger for the 28th year.

“McDonald’s Malaysia is always excited with the return of Prosperity Burger every year-end and at the beginning of the new year. This year, we ask ourselves and you, what is the True Meaning of Prosperity? To us at McDonald’s, it is not about what you have but who you have,” said Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonald’s Malaysia.

To add more excitement to the return of Prosperity Burger this year, McDonald’s Malaysia will be activating the Scan & Win Gifts of Prosperity Contest, happening from 2 December 2021 to 5 January 2022. With every purchase of the Prosperity Burger, customers are able to participate in the contest by scanning the QR code on their Prosperity Burger wrapper and be eligible to win something! Prizes include a free Sundae Cone, Apple Pie, McChicken or McCafĂ© Iced Latte. To be eligible for the Grand Prize, customers need to buy more Prosperity Burgers to stand a higher chance of winning.

The Grand Prizes to be won are one (1) Proton X-70, three (3) Samsung 55” TVs, three (3) Samsung S21+, five (5) Dyson Purifiers, five (5) Samsung Galaxy Tab S7, five (5) Garmin Venu S2 Watches, five (5) Bose Soundlink Micro Bluetooth Speakers.

The Prosperity Burger set meal is priced from RM14.99 and is best enjoyed with perfectly seasoned Twister Fries and a refreshing Prosperity McFizz. It will be available for a limited time only at all McDonald’s restaurants nationwide.

McDonald’s burgers are made with the best quality ingredients that include 100% halal, juicy meat patties, fluffy buns delivered directly from a halal-certified bakery and locally sourced fresh vegetables.

Order in-store, via contactless McDelivery or a Drive-Thru near you. For more information on McDonald’s Malaysia exciting menu offerings, visit www.mcdonalds.com.my.

Shopee saw its sellers more than double this year as more Malaysians venture onto e-commerce

By
Tan Heng Hong
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In 2021, 80 first-time Shopee sellers recorded more than RM1 million in sales within a year

KUALA LUMPUR, 3 DECEMBER 2021 – Shopee continues to witness more Malaysians pivoting, or starting their businesses online as it saw sellers more than double in the past year. This shows the increasing involvement of micro, small and medium-sized enterprises (MSMEs) in the digital economy following consumers’ growing reliance on e-commerce and digital payments.

Many Malaysian sellers have also been able to fast track their e-commerce growth with Shopee. In fact, 80 local sellers, who joined Shopee in 2021, achieved more than RM1 million in sales in just their first year on the platform. Some of these sellers hail from areas outside of state capitals and main cities such as Hutan Melintang, Perak; Kulim, Kedah; and Bera, Pahang, selling mobile and accessories, home and living, and health and beauty products, among others.

For Liow Chee Kah, 33, who runs the Woohuu Store with his wife on Shopee, he hit the RM1 million mark within the first seven months of joining the e-commerce platform. “Even though my products’ price range is fairly low, it is not impossible to achieve this amount of sales. When we started out, we utilised Shopee Ads and joined Shopee’s campaigns as well as Shocking Sale. This proved to be effective in increasing exposure to my store and attracting more followers. Now, as we continue with our low pricing strategy, customers are coming back for repeat purchases.”

Liow works in a factory that produces furniture in Bera, Pahang where the business was impacted during the Movement Control Order. He then decided to start the online business on Shopee with his wife to support their household income.

Terence Pang, Chief Operating Officer at Shopee said, “As we wrap up 2021, we see another year of Malaysians adapting to the pandemic, and it is now more important than ever for businesses to go online to capture more online-first customers. This year, we saw more local traders and sellers either taking their first step online or continuing their journey with us.

Our sellers’ achievements is also a testament of e-commerce’s ability to create inclusive and sustainable livelihoods amidst a challenging business landscape. We are glad and humbled to be part of their success stories, and we continue to strive to help more local MSMEs to benefit from technology and have access to the digital economy.”

To help more sellers make their mark online, Shopee celebrates local by introducing more campaigns regionally and locally to give them spotlight. Under the #ShopeeSapotLokal initiative in Malaysia, Shopee is hosting the ‘Seller of the Month’ contest where sellers are to share their journey as a Shopee seller on social media. The winning seller, chosen by an internal jury and votes from Shopee users, will receive a Shopee Live stream feature, store vouchers, Shopee ads credits and exclusive merchandise.

Additionally, Shopee’s double digit campaigns such as the ongoing 12.12 Birthday Sale serve to celebrate the achievements of sellers whilst gathering the support of Malaysians towards their stores through attractive offerings.

The most joyful year-end celebration, happening till 12 December, is treating Malaysians to Free Shipping Vouchers with no minimum spend as well as 12 million vouchers. One lucky shopper will walk away with a new car by playing Spin & Win Hyundai Kona, fully sponsored by AIG Malaysia Insurance Bhd. On top of this, Malaysians topping up their ShopeePay mobile wallets from now till 11 December can look forward to winning up to 12,121 Shopee Coins every day.

The e-commerce platform via #ShopeeGivesBack is teaming up with 12 non-government organisations (NGO) and social enterprises including Budimas Charitable Foundation, Hopes Malaysia Welfare Association, Islamic Aid Malaysia and the MyKasih Foundation on a donation drive. It is also joining forces with Mydin, Nestlé, RB Home, Thong Guan Trading and Unilever to offer users the option to donate essential bundle packs between RM30 and RM100. Proceeds from the donations, as well as bundle packs will go to providing necessities such as clean water, food and other basic amenities to rural and underprivileged communities in Malaysia.

“Every 12.12, Shopee comes together with our users – shoppers, sellers and local communities, to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to everyone for letting us be part of their daily lives through the various elements, entities and efforts on Shopee. We look forward to celebrating the year-end with all Malaysians as we bring cheer to one another this holiday season,” Pang added.

In celebration of Shopee’s sixth birthday, Shopee will be hosting its 12.12 Birthday Bash TV Show on Shopee Live and TV3 from 9PM on 11 December. The show will feature local celebrities such as Misha Omar, K-Clique, Siti Nordiana and more. Viewers will also be enticed with XBox Series X, Dyson Supersonic Hair Dryers and 12 million Shopee Coins that are up for grabs during the Shopee Shake Battle Mode. The TV show will also feature Timbang & Menang, where viewers can guess the weight of randomly selected objects by the host and win up to RM15,000.

For more information on Shopee’s 12.12 Birthday Sale, visit https://shopee.com.my/m/12-12

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Rex Mushroom Soup is a new canned soup player in Malaysia

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Rex Canning Corporation has launched Rex Mushroom Soup as a new entrance into the canned soup category in Malaysia. The product is a condensedsoupand...

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World’s first brown rice-fed Benja Chicken has strong potential

Tan Heng Hong - 0
UFarm's Benja Chicken, the world's first brown rice-fed chicken by Charoen Pokphand Foods, is going places. First launched in August 2018, Benja Chicken is the world’s first...

Hooray! high protein drink now suitable for those with lactose intolerance

G-Beat Vitamin Jelly with Manga Power

New Wonda Barista Fuel Up to fuel up the day

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