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KFC China ready-to-cook KaiFengCai launched

By
Tan Heng Hong
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KFC KaiFengCai series. Image by KFC China

KFC China has unveiled KaiFengCai, a new range of ready-to-cook meals, at selected KFC outlets in China. KaiFengCai is seen as a move by KFC to pivot towards retail offering to capture the shift in consumer behaviour to more in-home meal consumption. The KaiFengCai range features chicken as the key source of protein.

KFC Luosifen. Image by KFC China

The US fast food giant launched the chicken breast series on 12 October 2020 and the chicken soup range on 19 October 2020. The luosifen noodle products will debut on 26 October 2020. Luosifen (螺蛳粉) is a trending Chinese noodle soup, which is a specialty of Liuzhou in Guangxi, China. Some describe luosifen as the stinkiest noodle. Luosifen is made of snail-based broth, rice noodles and additional ingredients.

KFC Fried Rice. Image by KFC China

KFC will introduce the fried rice series on 9 November 2020.

KFC Soup. Image by KFC China

Malee introduces seasonal juices from Aomori under Malee In Season

By
Tan Heng Hong
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Image by Malee

The Thai juice maker Malee has unveiled an interesting juice. Malee In Season 100% Aomori Apple Juice taps into the power of provenance to deliver quality Japanese juice to Thai consumers. Aomori is a region in Japan known for the greatest production of the Fuji variety.

To support the launch of Malee In Season, Malee has come up with its first animated commercial film “Aomori no Kitsetsu” to bring back the sweet memories of Aomori. The launch also coincided with Thailand’s rainy season. For some, rainy day does bring out lots of memories and this is perfectly expressed by the tagline “some moments only happen in season.”

https://www.youtube.com/watch?v=xoWLObeDMg8

Apart from the commercial, Malee also has a special music that delivers the atmosphere and the aura of Japan combined with the picture of the rainy season in Thailand.

https://www.facebook.com/MaleeSociety/videos/351974916222886

The launch of the Malee seasonal juices comes at the right time as travel is disrupted by the COVID-19 pandemic. As a result, there is a demand for things that allow consumers to travel through food. Moreover, the success of Ichitan and Oishi with their Japanese-inspired RTD tea does demonstrate that provenance work given the right marketing.

Thai Union forms new joint venture to produce nutritious food and beverage

By
Tan Heng Hong
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Thai Union Group (TU), the seafood processing giant from Thailand, announced on 6 October 2020 that has invested into a new joint venture called Food and Beverage United Company Limited. The joint venture with BevTech Company Limited is to engage in product development, production, and distribution of “nutritious food and beverage products under brand or trademark of Food and Beverage United Co. Ltd.” ThaiBev is the technology and engineer arm of BevTech Co., Ltd.

BevTech Company Limited holds a 51% stake in the new joint venture, while Thai Union subsidiary Thai Union Ingredients Company Limited holds the remaining 49%.

The formation of the new joint venture followed earlier announcement by Thai Union to invest in Alchemy Foodtech Pte. Ltd., a Singapore-based diabetes food tech innovation company and into the Singapore-based investment fund VisVires New Protein (VVNP). Thai Union is also investing into the US-based insect tech company Manna Foods and aquaculture technology company HydroNeo.

Traditional companies are reinventing themselves to focus on alternative protein and generally into the “future food” segment for sustainable food production. This would better enable companies to better respond to future growth drivers.

 

 

Try the new Sun Su Jelly Carrageenan Mixed Konyakku

By
Tan Heng Hong
-

Sun Su, the brand that brought us the canned milk tea, has recently introduced Jelly Carrageenan Mixed Konyakku. The new jelly product comes in two variants. The first product contains jelly in apple and orange flavours, while the other has grape and strawberry flavours.

The jelly product by Bearhouse is free from calories. To consume, just peel off the top part and squeeze the content into the mouth.

Image by อยาก กิน โว้ยยยยยยย

Sun Su Jelly Carrageenan Mixed Konyakku is available at 7-Eleven in Thailand.

New Vinamilk fruit flavoured milk for children

By
Tan Heng Hong
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Image by Vinamilk

Vinamilk has launched a new children’s fruit flavoured milk drink under the name Hero. The drink offers the goodness of milk and fruits. The concept is similar to Dutch Lady Malaysia’s Juicy Milk, which has inulin for the added fibre content.

The key selling point of Vinamilk Hero Fruit Milk drink is the delicious taste and nutritious. Vinamilk Hero contains Calcium & Vitamin D3 for strong bones, Vitamin A for brighter eyes and B vitamins to help children to always be full of energy.

Hero is available in 110ml pack.

Vinamilk new premium Fruit Love uses imported kiwi, pomegranate

By
Tan Heng Hong
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Image by Vinamilk

Vietnam’s Vinamilk has rolled out its latest premium imported fruit juice under the Fruit Love series. Fruit Love contains pomegranate and kiwi. Each pack of 1 litre juice features fruit juices pressed from about 2kg of natural, fresh, non-GMO fruits.

Fruit Love is a naturally sweet fruit juice with absolutely no added sugar. The product does not use preservatives.

One of the key selling points of Fruit Love is the use of imported fruits – kiwi and pomegranate, which are both new to Vinamilk’s existing juice products Vietnam. The other is the promise that the fruit juice is extracted from 2kg of fruits.

Fruit Love is positioned as a premium fruit juice. Each 1 litre pack of Fruit Love is priced at VND 56,386 (USD 2.4), making it 40% more expensive than Vinamilk 100% juice (VND 40,293) and 55% more expensive than Vinamilk nectar (VND 36,443).

Vinamilk ProBeauty yogurt with rose, sakura flavour for beautiful skin

By
Tan Heng Hong
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Image by Vinamilk

Floral flavour is making inroad into the yogurt category. Vietnam’s Vinamilk has recently added floral flavours into its ProBeauty range of functional beauty yogurt. The two products are Vinamilk ProBeauty with Cherry Blossom and Red Pomegranate and Vinamilk ProBeauty with Rose and Blueberry Flavor.

Both spoonable product are designed to offer optimal collagen content for firm, elastic skin. To meet the concern of female yogurt eaters, Vinamilk ProBeauty is formulated with less sugar.

Happy Bao by OmniMeat launched in Thailand

By
Tan Heng Hong
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Woody Milintachinda (left)

Green Monday has launched “Happy Bao by OmniMeat” in early October 2020 to offer Thai people a healthy and delicious meal alternative just in time for the Jae festival (Vegetarian Festival).

Happy Bao by OmniMeat is a barbeque flavoured steamed bao filled with OmniMeat. OmniMeat is a plant-based recipe made from pea, non-GMO soy, shiitake mushrooms, and rice, contains fiber and no added antibiotics.

Image by OmniMeat

Happy Bao is higher in protein, lower in calories, saturated fat and sugar, and contains no cholesterol when compared to a standard barbeque pork bun.

Happy Bao by OmniMeat is available at all Tops Supermarkets across Thailand at a price of THB 33 per piece.

Woody Milintachinda said “Leading a healthy lifestyle is important to me and that means being aware of the foods I eat. Green Monday is making more people consider the importance of a plant-based diet and the benefits not only for themselves but also for the world we live in. Innovative food products such as these promote more sustainable agriculture practices which lead to a healthier planet and of course a healthier population.”

The roll out of Happy Bao by OmniMeat represents the next level of localisation of OmniMeat in Thailand. The steamed bun will also appeal to consumers in the region.

Sizzler Thailand offers OmniMeat and Beyond Meat dishes to celebrate Vegetarian Festival

By
Tan Heng Hong
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In Thailand, Sizzler, which is famous for its steak and salad bar, is offering OminiMeat and Beyond Meat dishes to celebrate this year’s Jay Festival (Vegetarian Festival). The new dishes are OmniMeat Steak and Spaghetti with Truffle Sauce and Beyond Burger Steak with BBQ Sauce.

OmniMeat Steak and Spaghetti with Truffle Sauce. Image by Sizzler Thailand

The two new dishes add to the existing OmniMeat Curry Steak & Krapao Spaghetti and Beyond Caramelized Onion Burger.

Beyond Burger Steak with BBQ Sauce and soup. Image by Sizzler Thailand

Sizzler is also offering Sichuan Vegetarian Soup and other vegetarian side dishes for consumers to enjoy for the month of October 2020. The vegetarian meals are available at 30 selected Sizzler outlets in Thailand.

Plant-based meat players are using this year’s Jay Festival to promote their plant-based offering in partnership with foodservice operators. Such partnership not only allows companies to create awareness but also gauge consumer responses to see whether plant-based meat can be turned into a permanent offering at restaurants.

 

MyKuali showcases its vegetarian White Curry Noodle

By
Tan Heng Hong
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Image by MyKuali

MyKuali has announced the availability of vegetarian instant noodle including the vegetarian version of its iconic White Curry Instant Noodle. The vegetarian range is available in both cup and pack and was introduced in conjunction with the Nine Emperor Gods Festival.

During the nine-day Nine Emperor Gods Festival, devotees would consume vegetarian products. Even for sauce maker like Lee Shun Hing, the company revealed that there is a huge spike for Lee Shun Hing Vegetarian Oyster Sauce during the Nine Emperor Gods Festival.

In Thailand, brands would roll out vegetarian options during this period, which is also known as the Vegetarian Festival or Jay Festival. The growing popularity of the plant-based movement means Jay Festival will become an important period for brands to showcase their plant-based food and drink innovation.

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