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Celebrate summer with Pepsi osmanthus flavoured soda

By
Tan Heng Hong
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Osmanthus (桂花) is now the new flavour for Pepsi carbonated soft drinks in China. PepsiCo launched the new flavour to celebrate the arrival of summer in 2020. Osmanthus is well known for its distinct fragrance and is often used in China to make traditional cakes and pastries. Osmanthus is also an ingredient in sour plum drink.

The success of sakura flavoured drinks has emboldened beverage companies to innovate with more floral flavours including osmanthus. PepsiCo’s new osmanthus flavoured carbonated soft drink not only rides the floral flavour trend but also taps into consumer interest in Chinese style flavours in a celebration of all things Chinese.

For carbonated soft drink brands in Southeast Asia looking for an idea for their limited-edition national day flavour, look no further. We have a suggestion for you to innovate with the flavours of the respective national flowers. For Malaysia, it will be hibiscus flower. The hibiscus flavoured carbonated soft drinks will be something different from the usual flags or national icons imprinted on the can.

Tealive, LiHO launch DIY milk tea kit in Singapore

By
Tan Heng Hong
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The temporary closure* of all bubble tea shops in Singapore to curb the spread of COVID-19 has opened up the opportunity for RTD bubble milk tea and other substitutes. With a nose for opportunity, Tealive is now bringing the DIY bubble tea kit across the causeway into Singapore.

Tealive, a popular milk tea chain from Malaysia, announced on 1 May 2020 that its exclusive DIY kit (SGD 79.9) is now available online at https://shopsg.tealive.com.my. The DIY kit is specially-curated with quality ingredients & recipes to make your own bubble tea at home. On the following day, Tealive said the DIY kit is also now on Fave (MY & SG).

Not to be left out, LiHO Singapore announced on 1 May 2020 the LiHO DIY Bubble Tea Kit is now available exclusively on Shopee. The DIY Brown Sugar Golden Pearl Kit can prepare 30 cups. The promotion price is SGD 36 (normal price SGD 42).

The pack comprises golden pearls x 1 packet, brown sugar powder x 3 packets and one printed recipe (hot & cold) x 1.

*Online retail of these products is allowed, only if they are fulfilled from the licensed central kitchen of the F&B establishment

Wall’s scores big time by bringing back Viennetta ice cream to Indonesia

By
Tan Heng Hong
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In Indonesia, Wall’s has brought back the much-loved Viennetta, an ice cream which was popular in the country in the 90s to early 2000s. Since then, consumer longing for Viennetta gathered pace. There was even a petition on change.org to bring back the Viennetta ice cream to Indonesia and around 75,000 people had signed the petition.

Similar things are happening in other markets where vocal consumers are lobbying brands to bring back their favourite foods or restore the original taste of the products they once knew.

Wall’s has hit the right spot this time with the relaunch of Viennetta as a limited edition for Ramadan. The relaunch also coincided with the pandemic and provided consumers with a comfort food to help them stay the course during this difficult times.

“Viennetta ice cream comeback will make its fans recall their happy memories, as well as quench the thirst of curiosity for those who have not had the experience of enjoying it,” Arya Bahupringga, PT Unilever Indonesia’s head of ice cream marketing, said in the statement reported by the Jakarta Post.

Due to higher than expected demand, Wall’s is now scrambling to ensure consumers can get hold of their much-missed Viennetta as the ice cream is flying off the shelves as quickly as they are restocked.

Sometimes, brands do not always need to innovate with kurma for Ramadan. They can dip into nostalgia to take consumers down memory lane.

CP-Meiji lactose-free milk celebrates the “feel so good” factor

By
Tan Heng Hong
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Image from CP-Meiji

Thailand’s CP-Meiji has added a flavoured variant to its lactose-free milk range. The dark chocolate flavoured lactose-free milk and the original variant offer a solution to people who are suffering from lactose intolerance but still want to enjoy the goodness of milk.

The new commercial emphasises the “feel so food” factor of being free from all the symptoms associated with lactose intolerance such as diarrhea and abdominal pain.

Lactose-free milk appears to have gained traction in Thailand but not yet in other Southeast Asian markets. The probable reason is other Southeast Asian markets are still at an early stage where efforts are still being made to encourage consumers to drink more milk.

Dairy companies can still offer lactose-intolerant consumers with something that is safe to drink with a low-lactose option such as the Marigold HL Low Fat Milk in Singapore and Malaysia, which has 75% less lactose than other milk.

Dalatmilk launches UHT milk

By
Tan Heng Hong
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Image from Dalatmilk

Vietnam’s Dalatmilk, known for its fresh pasteurised dairy, drinkable yogurt and edible yogurt from the highland, has introduced a new line of UHT milk in carton and pillow packaging.

The UHT milk in pillow packaging was launched in February 2020, while the 180ml UHT milk in carton was introduced in April 2020.

New Indofood Kecap Manis turns the spotlight on fermentation

By
Tan Heng Hong
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Indonesia’s Indofood has recently unveiled a new sweet soy sauce formula that has undergone 120 days of natural fermentation. The company highlights the long fermentation period to demonstrate the rich savory sweet taste and quality of its sweet soy sauce to stand out in the crowd.

https://www.youtube.com/watch?v=OPKi4tvRWDI

High-quality soy sauce uses only natural fermentation and are typically fermented between 90 and 180 days. Some soy sauce can even be fermented for up to a year to command a higher price. In South Korea, the prized soy sauces are often aged and fermented for decades.

Marketing soy sauce based on their fermentation period is quite common in Asian markets especially in North Asia. Consumers in these markets tend to associate the long fermentation period with high quality and authenticity.

In Indonesia, soy sauce makers are more likely to put the spotlight on the high quality ingredients instead of stressing on the fermentation method. The new Indofood Sweet Sauce now introduces the concept of naturally brewed as a new factor to consider when choosing soy sauce.

Stay Connected, Stay Inspired – Be a MasterClass Mixologist

By
Tan Heng Hong
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KUALA LUMPUR, 1st May 2020 – Staying home does not have to be drag. In fact, it’s the perfect time to put your mixology skills to the ultimate test and flaunt your creative prowess with your favourite spirits.

“#MYHennessyAtHome Cocktail Challenge presents a wonderful opportunity for anyone to create a cocktail with Hennessy V.S or V.S.O.P Privilège using common ingredients found at home in the most creative way. They could opt to use a favourite fruit, for instance, or add a local ingredient to put a Malaysian spin to the concoction,” said Thomas Bouleuc, Managing Director of Moët Hennessy Diageo (MHD) Malaysia.

“Through this unique experience, we hope participants will discover and savour the best of Hennessy through a variety of homemade cocktail creations all from the comfort of their own homes”.

Participants only need to post a picture of their creation on Instagram anytime from 2 May to 6 May 2020 with the recipe and include the hashtag: #MYHennessyAtHome within the caption. Fifty winners will be chosen from among participants who received the most number of likes on their Instagram posts while meeting other criteria in the terms and conditions.

Once the MCO is lifted, the winner will receive one bottle of Hennessy V.S or Hennessy V.S.O.P Privilège, as well as an exclusive hospitality package at any one of Hennessy’s 16 selected partner outlets of their choice in the Central region, Johor and Kota Kinabalu. The winners and their friends will be feted to this experience, courtesy of Hennessy.

The contest will commence immediately after the Hennessy Declassified Live Masterclass on 2 May 2020 at 9pm (Malaysian time), featuring Antonio Lai, founder of Quinary, Hong Kong’s multi-sensory cocktail bar; and Shelley Tai, the outlet’s acclaimed bartender. For inspiration, participants can tune into the Masterclass and learn the basics from these experts.

Lai’s Quinary was named amongst Asia’s 50 Best Bars three years in a row and is a pioneer in comprehensive Multisensory Mixology (MM) concept in Hong Kong. He and Tai are known for their creations of Hennessy cocktails for V.S.O.P Sunset 2019. Tai also won the 2019 Diageo World Class HK & Macau Bartender of the Year title. Prior to that, Lai also achieved significant acclaim at V.S.O.P x The Drunken Pot 2015.

More information about #MYHennessyAtHome Cocktail Challenge and the Hennessy Declassified Live Masterclass can be found on Hennessy Malaysia’s Facebook page: https://www.facebook.com/HennessyMalaysia.

Din Tai Fung special Mother’s Day Deluxe Package (free Rose Buns)

By
Tan Heng Hong
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The image above is for illustration purposes only

Din Tai Fung, the famous Taiwanese restaurant chain known for its paper-thin wrapped xiaolongbao, is offering a special Mother’s Day Deluxe Package (Free Rose Buns).

The Mother’s Day Deluxe Package (available from 1st May) comes with free 6 pieces of Rose Buns (red bean filling) worth RM 24. The RM 187.55 package comprises:

  • Rice Dumpling (1 pc)
  • Shrimp & Pork Shaomai (12 pc)
  • Vege Mushroom Dumplings (12 pc)
  • Prawn Cake (6 pc)
  • Mini Lava Custard Bun (6 pc)
  • Ginseng Chicken Soup (1 bowl)
  • Taiwanese Spring Rolls (7 pc)

Here are other Din Tai Fung items that can be bought from its official store on Lazada. Click here to purchase.


New Omachi premium instant noodle with 60g of real beef

By
Tan Heng Hong
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With consumers staying away from restaurants and eating out, Masan Group’s Omachi premium instant noodle brand has unveiled a new bowl instant noodle featuring vegetables and 60g of real beef for a price of VND 25,000 (USD 1). This one dollar breakfast meal offers both convenience and nutrition ideal for young consumers who tend to skip breakfast.

Image from http://toquoc.vn/

Masan is the second player in the instant noodle market in Vietnam with Acecook still taking the lead. According to Masan 2019 annual report, “for the last 3 years, Masan has focused on premiumising this category by introducing value-added ready to-eat (RTE) meals under the Omachi brand.” The report mentions “by combining its seasonings market leader brand Chinsu, innovations in premium noodles and a strong nutritional platform (Ponnie, Heo Cao Boi), Masan has introduced multiple RTE products with varied taste profiles”. Convenience foods delivered 7.2% revenue growth in 2019 vs 2018, due to 25.2% growth in premium portfolio.

Omachi has previously launched Omachi 102 beef noodle with pickled vegetable, which resembles the local version of the pickled vegetable beef noodle popular in China.

Pepsi Black Lime is the new addition

By
Tan Heng Hong
-
Image from 7-Eleven Singapore

Pepsi Black Lime is the the latest addition to the Pepsi Black family. The new carbonated soft drink has no calorie and comes with a refreshing bold Lime taste. It is available at the nearest 7-Eleven store in Singapore.

Pepsi Black Lime is also available in Malaysia in 400ml and 1.5L. In Malaysia, the Pepsi Black family now comprises Black, Black Vanilla, Black Ginger and Black Lime.

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