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Rediscover your love for Beer & Food this December

10 December 2019 – Heineken Malaysia Berhad (HEINEKEN Malaysia) introduced members of the media and consumers to an exclusive beer and food pairing experience – “Sip and Savour”. Through a series collaboration with select restaurant partners, HEINEKEN Malaysia’s signature lagers, stouts and ciders prove to be the perfect partners to pair with these specially curated menus for the upcoming festive season. The three participating outlets are The BAR°N Wine Bar, SOULed OUT Kuala Lumpur, and Lavo Restro Wine Atelier.

“We want to show our consumers how our lagers, stouts, and ciders are much more than refreshing drinks on their own. Thanks to our valued restaurant partners and the insightful guidance of our Culinary and Beer expert, Thomas Ling, consumers can now experience these delectable beer and food pairings throughout this festive season at The BAR°N, SOULed OUT, and Lavo. Beer has a place at the dinner table, and we want to help spread the love for beers and ciders, as well as showcase the diverse options when it comes to pairing,” said Renuka Indrarajah, HEINEKEN Malaysia’s Corporate Affairs & Legal Director.

With an extensive knowledge on beer, Renowned Culinary and Beer Expert Thomas Ling eagerly explained to members of the media and guests on finding the perfect pair for each dish.

Thomas Ling, renowned Culinary and Beer expert, shared, “Beer and Food have brought people together for centuries now. With the year-end festivities approaching, we want diners to have a truly exceptional experience enjoying the right beer paired with the right food. The pairings selected here show how lagers, stouts, and ciders can cut, contrast, complement, and cleanse the palate in their own way.”

“The carbonation, alcohol and hops from beer ‘cut through’ the flavours and textures on your taste buds; for instance, the classic lager and pizza pairing or cider and creamy pasta. Beer can also complement similar flavours and characteristics in food. That is why stout goes perfectly with the smoky char on the grilled meat. At the same time, beer and food can create a contrast pairing, bringing out unique characteristics in both your pint and your plate. An example of a good contrast pairing is oysters and stout. You can also use your beer to cleanse your palate. For example, you can use the cool and refreshing flavour of lager beer to wash down the heat of fried chicken”, he added.

The Lavo Kitchen team had this to say: “We are thrilled to share our tantalising Asian-Western Fusion menu together with some of HEINEKEN Malaysia’s signature beers and ciders. Here at Lavo, we strive to bring guests a carefully curated visual feast that will entice you to relax and unwind in style and comfort along with great company. Cider fans will cheer the night as we kick off the evening with our crispy Truffle Fries paired nicely with the refreshing Strongbow Gold Apple Cider. Guests will also find out how effortlessly their favourite lagers cut through our mouth-watering Char Kuey Teow, Salted Egg Chicken Bites, and Say Cheese Pizza. To end the evening with a bang, guests can enjoy our signature Lavo Meat Platter with the more fullbodied aromas of Kilkenny and Guinness for that extra oomph!”

For more exciting updates, follow HEINEKEN Malaysia via Facebook at https://www.facebook.com/HeinekenMalaysiaBerhad/ and Instagram at https://www.instagram.com/heinekenmalaysia/

Daebak Ghost Pepper Noodle now in Thailand

Mamee’s Daebak Ghost Pepper Dry Black Noodles Chicken Flavour, the iconic and incredibly spicy ghost pepper noodle, has landed in Thailand. This instant noodle is available at 7-Eleven Thailand outlets selling for a price of THB 45 per unit.

After Singapore, China and Taiwan, Thailand is now the next stop as Mamee brings its Daebak Ghost Pepper on a tour of Asia to expose its brand to Asian consumers.

Every Celebration is more Convenient with MyGroser's Fresh Groceries and new Ready-to-Eat Meal Deliveries

  • Unique grocery delivery service expands to include Ready-to-Eat meal deliveries
  • MyGroser-MyFeast service delivers convenience, value, taste and freshness
  • Personalised grocery shopping experience, Flexible delivery times, single check out helps consumers do their shopping quickly, allows stress-free year end celebrations
  • Grocery, cooked food and convenience store items can now be ordered for delivery30 days in advance without worrying about price changes, or it being out of stock

PETALING JAYA, MALAYSIA – 09 December 2019: MYGROSER (www.mygroser.com), Malaysia’s online fresh food and grocery store, today announced a broad range of new offerings including its MyFeast service for  festive periods; Ready-to-Eat food deliveries; and feature enhancements to make grocery shopping even more convenient, rewarding and hassle-free for consumers.

(From L to R) Jeff Medina, Michele Mahendra and Stephen P. Francis, co-founders of MyGroser

“Whether you are entertaining a group of friends and family at home, planning an office party, figuring out your meal plan for the month, or just looking to avoid stress while saving time and money – MyGroser has something for you! As consumers ourselves, we know how much work goes into grocery shopping for the celebrations that happen this time of year. We help avoid all of that by allowing consumers to quickly shop selections from 9,000 grocery items and Ready-to-Eat meals including 250 festive items and promotions, all from the comfort of their mobile phone, device or computer,” said Stephen Francis, Founder and Chief Executive Officer of MyGroser.

For the month of December for instance, MyGroser is offering consumers a way to focus their energy on the people and events that matter – and stay away from the frustration of year-end shopping for groceries, specialty items, and cooked Ready-to-Eat meals and food.

MyFeast is the MyGroser service that provides Ready-to-Eat meals, curated and premium food experiences to discerning consumers who appreciate the value of quality ingredients, cooked well, delivered on time and prepared fresh, always. Convenience is emphasised as consumers place orders like they would on any grocery product available on the service, and pay for them through a single secure check out process. Deliveries are scheduled by consumers, or in the case of pre-order items like Roast Turkeys, a concierge service contacts consumers to make arrangements for these items to be delivered when needed. 


MyGroser is the first such service of its kind to combine this concierge personalisation, range of products, value for Ringgit, ease of functionality, and convenience in Malaysia.

The MyGroser-MyFeast Christmas and New Year campaign (11 December 2019 – 31 December 2019) includes:

  • MyGroser-MyFeast Christmas and New Year, a collection of more than 250 items available as festive promotions exclusively in December
  • MyGroser-MyFeast Pre-Orders, which features a selection of roasted delicacies like Wagyu Steaks, Turkey, Sausages, Lasagnes
  • MyGroser’s on-going fresh and grocery promotions with discounts of up to 40 percent across a wide range of groceries, fresh items and everyday essentials
  • Rewards on all purchases 
  • Daily delivery (holidays included!) between 9am and 9pm

“By ordering with us you do not worry about items being out of stock when you get to a store, the large crowds, parking and traffic, the quality of the fresh groceries you need, or even the hassle of getting everything home. We can help you better manage your food budget and allow you more time to do other things. You can tell us when you need your groceries, delicacies or even entire cooked Ready-to-Eat meals, and we can get it to you any day of the week – holidays included! That’s convenience, freshness and value for you,” explained Francis.

MyGroser also announced that it would immediately be allowing consumers to pick, shop and book grocery deliveries up to 30 days in advance from today at no additional costs to them. To further add to the already irresistible service, MyGroser will, for a limited time, offer all orders of RM100 or more, free delivery! This is in addition to cashback of up to 2% on all purchases, the lowest scheduled grocery delivery cost available, and the best grocery experience for Malaysian consumers.

MYGROSER-MYFEAST DELIVERS CONVENIENCE, VALUE, TASTE AND FRESHNESS

MyGroser-MyFeast is the latest service that MyGroser is introducing to simplify one of our favourite activities – entertaining people with food. Comprised of seasonal pre-order lists for cooked and fresh food items; and a regular list of offerings available all year round; it is the literal embodiment of MyGroser and the love of all things food. 

The cooked items are sourced from local suppliers who use ethically sourced, pesticide free ingredients and who prepare the dishes on demand. Among the partners for this year’s offerings are specialty brands like Big Boyz Roast, a division of The Food Company, ensuring that all roasts and meat dishes are of the highest quality.

MyFeast – Christmas and New Year Pre-Order items from over 120 curated, handpicked selections include:

  • Wagyu and Black Angus steak selections, Meat and Vegetarian Lasagne selections, Sausages and Mash, Potato Gratin, Salmon Cheddar Bakes, Roast Lamb Legs and Whole Turkeys with all the trimmings that are Halal as well
  • Cheeses, truffles, caviar, escargot, mousses, and a wide variety of speciality fresh fruits like Japanese Nikkori Pears
  • A curated selection of trusted wines and alcohol for different tastes and budgets 
  • Fruit cakes, cupcakes and other sweets for the season
  • Fresh flowers and bouquets for tables and homes
  • Christmas hampers for various budgets

MyFeast – Christmas and New Year Promotion items from over 130 selections include:

  • Champagnes, wines, soju, whiskeys, beers, ciders, juices, sparkling water, and other beverages fit for a celebration
  • Sauces, condiments, salsa, dips, and mixers for every occasion
  • Frozen and fresh meats for your every culinary desire
  • Baking supplies, biscuits, crackers, butters and more to help snack time be interesting
  • Home decor to add some sparkle to the laughter and joy of the season

To pre-order for anytime in December 2019, order your groceries for delivery anytime in the next 30 days, or sign up for rewards and more – head on over to www.mygroser.com. Also available on iOS and Android through the Apple App Store and Google Play Store.

Carlsberg's Top Ten Charity Just Keeps Getting Better!

Inspired by Carlsberg’s constant pursuit of betterment and its brand-new look and feel, this year’s concert production is also bigger, bolder and better where attendees are immersed in spectacular performances by artistes complete with professional choreography.

RM26.4 million raised for 13 schools in Carlsberg’s constant pursuit of better for Chinese education

Shah Alam, 9 December 2019 – After eight states and five months, Carlsberg Malaysia’s annual flagship community engagement programme – the Top Ten Charity Campaign – has concluded its 32
nd year of fundraising with another humbling success! With overwhelming generosity and support from members of the public, 13 Chinese beneficiary schools have successfully raised RM26.4 million, benefiting thousands of students with better school infrastructure and sports facilities.

The successful 2019 run has raised RM26.4 million for 13 beneficiary schools, benefiting thousands of students with better school infrastructure and sports facilities.

This year’s Top Ten Charity campaign fundraising concerts were held across Peninsular Malaysia and Sabah, including four in Selangor, two each in Perak and Johor, and for schools in Sabah, Kedah, Negeri Sembilan, Penang and Melaka. The successful 2019 run has brought the campaign’s running tally to over RM545 million to date benefitting more than 600 schools – a feat still unmatched in Malaysia!

Speaking at the opening ceremony at SJKC Peng Meng’s charity concert in Kuala Langat, Selangor, Managing Director of Carlsberg Malaysia Stefano Clini said, “As we celebrate our 50th anniversary of our incorporation in Malaysia, we are also humbly honoured that Top Ten Charity has surpassed the RM500 million milestone and just keeps getting better! We are grateful for the support of the Chinese community and the close rapport we have fraternity of Chinese educations, and we pledge to continue spearheading this fundraising campaign in the years to come.”

“At Carlsberg, we are driven by our purpose of Brewing for a Better Today and Tomorrow and we are proud of Top Ten Charity as a pioneering platform that brings schools and communities together year after year, contributing towards the success of Chinese education for the longterm benefit of future generations. Top Ten Charity is a key driver in Carlsberg Malaysia’s win for The Edge’s Billion Ringgit Club Best Corporate Responsibility Award this year and is a point of pride for our inclusion in the FTSE Russell FTSE4Good Bursa Malaysia index,” added Clini.

Top Ten Charity’s charity concert series transforms humble school halls into world-class stage productions with giant spacemen, colourful costumes, mesmerising dance choreography, fantastical LED lighting, and crowd engagements with artistes.

Acclaimed as Probably The Best Fundraising Platform for Chinese education, the Top Ten Charity Campaign has been championing the development of Chinese education in Malaysia to raise funds for infrastructure upgrades, educational assets and programmes since 1987. The campaign also holds two records in the Malaysia Book of Records as the longest-running Chinese charity concert with the highest funds raised.

The line-up this year included Top Ten veterans and upcoming artistes including Gary Chee, Pink Tan, Juztin Lan, Tha Jie Ying, Ribbon Ooi, Lin Kah Jun, Crystal Ong and budding local superstar Jeryl Lee, who gained international recognition in 2016 through Chinese singing competition Sing! China featuring Taiwanese pop stars Jay Chou, Na Ying and Harlem Yu. Jeryl’s presence at this year’s charity concerts elevated the spectacular performances, leaving many concertgoers starstruck as she joined her fellow artistes to bring the show right up to the audience.

Like Carlsberg, Top Ten Charity ‘Just Keeps Getting Better’! Inspired by Carlsberg’s constant pursuit of betterment and its brand-new look and feel, this year’s concert production is also bigger, bolder and better where attendees were immersed in performances and stage games inspired by Carlsberg’s new look and practical betterments. Humble school halls were transformed into world-class stage productions with giant spacemen, colourful costumes, mesmerising dance choreography, fantastical LED lighting, and crowd engagements with artistes.

Carlsberg Malaysia welcomes applications from schools for next year’s charity concert schedule. For more information on the Top Ten Charity Campaign, visit www.toptencharity.com.my.

Wonda Booster offers 2x coffee shot for those who want to boost their day

Image by Minimimeinsights.com

In Malaysia, Wonda is back with an RTD coffee offering 2x coffee shot. The new Wonda Booster, rides on the highly caffeinated trend in the RTD coffee space. Consumers want energy and they demand more of it. A single shot of espresso is no longer sufficient as a wake-me-up for some consumers.

Rival Starbucks has earlier introduced Starbucks Doubleshot Espresso in Malaysia in May 2019. In the US, Starbucks is blurring the line even further with energy drink with Starbucks Tripleshot Energy – a fast-acting, hard-hitting energy coffee drink that offers the extra strength of 225mg of caffeine. Large amount of caffeine can also be consumed through the shot format. In the US, the Forto RTD coffee shots delivers 200mg of caffeine in a 60ml bottle.

In Malaysia, we have not yet reached the super caffeinated territory yet but consumers who want to receive double the strength from their coffee drink can opt for the new Wonda Booster, which is available in two flavours Milk Coffee and Black Coffee. The promotion price is RM 2.80 per can at 7-Eleven Malaysia until 30 December 2019.

Both Wonda Booster Milk Coffee and Black Coffee offer 148.2mg of caffeine per 240ml can.

The sugar content in Wonda Booster Black Coffee is 5g/100ml, while Wonda Booster Milk Coffee has a slightly lower sugar content at 4.2g/100ml.

New Fanta Honey Lemon

Honey seems to be the rage at the moment in the beverage space in Thailand. Now Fanta has joined the honey craze with Fanta Honey Lemon.

Recent beverage innovations in Thailand with honey include est Play Honey Lemon, Oshi Apple Honey and Oishi Apple Honey Light RTD tea, Suntory Good Mood Honey Lemon Flavoured Drinking Water and Ichitan Green Tea Chew Chew Lime Honey Flavour.

Koh-Kae captures opportunity in plant-based with Nut Natur Almond Milk Drink

Image from 7-Eleven Thailand

Koh-Kae, the iconic coated peanut snack from Thailand, has further extended its brand into plant-based drink. The new Nut Natur Almond Milk Drink comes with two flavours original and the unsweetened formula. The original flavour is sweetened with coconut flower nectar.

Koh-Kae has previously made available Pasteurized Peanut Milk. The new Koh-Kae Nut Natur is available at 7-Eleven at THB 25 per bottle.

The extension of the Koh-Kae brand into nut drink shows the versatility of the company to capture opportunities from the growing popularity of the plant-based drink category.

Get a croissant sandwich to predict your fortune

7-Eleven Thailand has made available Ezy Taste Fortune Croissant Sandwich. Inside each pack of croissant sandwich contains a set of lucky number for lottery and a fortune prediction. This product taps into Thai consumer traditional belief in fortune telling.

Consumers can take part in a content to win movie tickets and air tickets to go on a Buddhist pilgrimage to Myanmar.

Ezy Taste Fortune Croissant Sandwich is priced at THB 32 and is available in chocolate and salted caramel flavours.

New Dutch Mill yogurt with cereal and macadamia launched

Dutch Mill yogurt in Thailand has been added with a new cereal and macadamia variant. This fat-free spoonable yogurt is high in fibre and contains 80mg of L-carnitine per 135g that helps to burn fat.

Come to ChitatoLAB to try out various Chitato-inspired dishes

Indofood has set up ChitatoLAB Cafe at Lima Lima Makan Makan Rame Rame Food Court at Mall Taman Anggrek in Jakarta. At ChitatoLAB Cafe, consumers can enjoy Chitato chips paired with various dishes like Nachos and Sambal Matah.

Such lab enables brands to test new concepts or showcase to foodservice vendors of the possibility of incorporating chips into their menu.

Indofood has previously paired Chitato with its iconic Indomie with two products – Chitato Indomie Mi Goreng Flavor Potato Chips and Indomie Mie Goreng Rasa Chitato.

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