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7-Eleven Malaysia Introduces My7E™ Loyalty App

By
Tan Heng Hong
-
(From left) Colin Harvey, 7-Eleven Malaysia Chief Executive Officer posing with My7E™ App

KUALA LUMPUR, 1 JUNE 2020 – 7 Eleven Malaysia has launched their e-loyalty programme via a mobile app called My7E™ which promises to deliver 24/7 rewards whilst providing further convenience to its members.

As a welcome reward to all new members, a complimentary one-off RM3 e-cash voucher will be given for every successful sign-up. Other benefits that await members include annual birthday reward, exclusive in-app monthly product e-stamp cards that rewards members based on repeat purchases, fortnightly product or service e-coupons that gives an immediate saving as well as its proprietary permanent programme within the app, 7REWARDS® that shall enthrall all Slurpee® lovers out there as it rewards customers with a FREE Slurpee® for every six they purchased with no cup size requirements.

My7E™ members are also able to link-up their B Infinite card and for now Razer Pay e-wallet within the app to enable a seamless points collection or e-payment facility when they shop at 7-Eleven stores throughout the country.

“7-Eleven is the number one convenience store destination for millions of Malaysians and we know that everybody likes to be rewarded with more savings and perks, and without a doubt, My7E™ aspires to deliver that with the added benefit of 24/7 convenience,” said Colin Harvey, CEO of 7-Eleven Malaysia.

“Besides the initial rewards that are accorded to our members, which will surely get better down the road as we will constantly optimise our loyalty app offerings and services based on feedback and by phases, our customers have the added convenience of reaching out to us directly through the app besides our current touchpoints of our website or social media platforms as customer input is vital for our continuous improvement, be it on our range offering or service levels. One is also able to locate the nearest 7-Eleven stores based on current location via Google Maps in our app as well as be updated on the latest 7-Eleven campaigns and new and exclusive product or service launches,” Colin added.

“In any given day, we have repeat customers coming to enjoy The Coolest Drink On Earth®, our iconic Slurpee® and if you come in every day to purchase, scan your My7E™ app member barcode, you’ll enjoy a free Slurpee® every week or even more and that’s our way of saying “Terima Kasih” to all our customers as we look to reward them with more of what they want at 7-Eleven,” concluded Colin.

To participate and enjoy the benefits of 7-Eleven Malaysia’s e-loyalty program, customers must download and install the My7E™ app, available in Google Play store or iTunes App store and sign-up for a free membership. Once that has been done, all you need to do is to flash your member barcode every time you’re about to purchase your daily essentials at any one of the more than 2,400 7-Eleven stores around the country to begin your rewarding journey.

CNA presents Slumfood Millionaire

By
Tan Heng Hong
-

From Sunday, 31 May 2020

SIN/KL/MNL: 8.30pm | BKK/JKT: 7.30pm | DEL: 6.00pm

Embark on a mouth-watering journey through the slums of Asia, where you would least expect to find lip-smacking foods created from some unusual ingredients.

Slumfood Millionaire celebrates the flavourful and often unknown dishes made by talented cooks in the slums of Manila, Bangkok, Mumbai, Jakarta, Phnom Penh, and Kota Kinabalu. Using inexpensive and often overlooked ingredients, they concoct scrumptious dishes synonymous with their communities. Their passion and resilience proves that good food need not be elaborate or expensive. 

Fancy a taste of waterfall pork, sea urchin rice, or grilled stuffed frog with pork? A gastronomical adventure awaits. The cooks will also introduce us to their way of life and how they get by with what they have.

Don’t miss Slumfood Millionaire on CNA.

Download trailer and stills:  https://we.tl/t-9ORA1B4hXu

Watch on demand: https://bit.ly/3eDyEus

Ep 1: Tondo, Manila, Philippines

Premiere: Sunday, 31 May, SIN/KL/MNL: 8.30pm | BKK/JKT: 7.30pm | DEL: 6.00pm

Repeat: Saturday, 6 June, SIN/KL/MNL: 6.30pm | BKK/JKT: 5.30pm | DEL: 4.00pm

In Manila’s largest slum, innovative cooks create crunchy and spicy chicken from leftovers; a flavourful soup using pig intestines; and savoury fried pork belly treats.

View trailer:  https://youtu.be/7YK3VJWaiak

Ep 2: Gaya Island, Kota Kinabalu, Malaysia

Premiere: Sunday, 7 June, SIN/KL/MNL: 8.30pm | BKK/JKT: 7.30pm | DEL: 6.00pm

Repeat: Saturday, 13 June, SIN/KL/MNL: 6.30pm | BKK/JKT: 5.30pm | DEL: 4.00pm

Creamy pufferfish stew; umami sea urchin rice; and tender tapioca cakes. These are the bastions of a migrant cuisine unique to a water village away from the Kota Kinabalu mainland.

View trailer: https://youtu.be/K7wWkZq9dro

Ep 3: Klong Toey, Bangkok, Thailand

Premiere: Sunday, 14 June, SIN/KL/MNL: 8.30pm | BKK/JKT: 7.30pm | DEL: 6.00pm

Repeat: Saturday, 20 June, SIN/KL/MNL: 6.30pm | BKK/JKT: 5.30pm | DEL: 4.00pm

Vendors from Bangkok’s notorious Klong Toey slum showcase their delicacies, from tangy raw ‘dancing’ shrimp; grilled kidney and pork to Isaan blood and bile meat salad.

Ep 4: Borei Keila, Phnom Penh, Cambodia

Premiere: Sunday, 21 June, SIN/KL/MNL: 8.30pm | BKK/JKT: 7.30pm | DEL: 6.00pm

Repeat: Saturday, 27 June, SIN/KL/MNL: 6.30pm | BKK/JKT: 5.30pm | DEL: 4.00pm

Perfectly-grilled spicy frogs; stuffed frogs with pork; and fermented fish dishes, were wartime staples that have now become beloved dishes of the community of Borei Keila.

Ep 5: Kamal Muara, Jakarta, Indonesia

Premiere: Sunday, 28 June, SIN/KL/MNL: 8.30pm | BKK/JKT: 7.30pm | DEL: 6.00pm

Repeat: Saturday, 4 July, SIN/KL/MNL: 6.30pm | BKK/JKT: 5.30pm | DEL: 4.00pm

Sardine ceviche; homemade sago balls; and stir-fried spicy chicken feet. This fishing village offers a glimpse into their lives and shares their favourite dishes inspired by Bugis and Javanese taste buds.

Ep 6: Dharavi, Mumbai, India

Premiere: Sunday, 5 July, SIN/KL/MNL: 8.30pm | BKK/JKT: 7.30pm | DEL: 6.00pm

Repeat: Saturday, 11 July, SIN/KL/MNL: 6.30pm | BKK/JKT: 5.30pm | DEL: 4.00pm

Meet Dharavi’s famous Chinese-Indian cook serving delectable fusion treats with his signature Manchurian sauce, and an idliwalla who shares his secret recipes for fluffy idlis and crunchy vadas.

Making Thai People’s Mornings Start Better with the Launch of New and Improved NESCAFE RED CUP

By
Tan Heng Hong
-

Bangkok–1 June 2020 NESCAFE, Thailand’s number one coffee brand, is making Thai people’s mornings start better with new and improved NESCAFE Red Cup, now with Arabica Micronized Roasted Coffee (MRC) (“Pasom Kafe Kua Bod La-iad”) to make it more aromatic, smoother, and richer in taste. Available for the first time in Thailand, new and improved NESCAFE Red Cup is the new norm for a “Better Cup” of pure soluble coffee, with the smoother and richer taste of Arabica MRC and an aroma that delights the senses to make mornings more special.

New and improved NESCAFE Red Cup is being introduced through a launch campaign that includes a commercial featuring brand ambassador Sunny Suwanmethanont under the concept of a “Better Cup, Better Start.” There is also a collaboration with Boyd Kosiyabong, a leading composer and music producer, to create a new single called “Better Morning Start,” a remake of Boyd’s hit song “Perd.” The launch campaign will have a music video featuring Sunny, as well as five famous artists who will sing the new song together, including Chalatit (Ben) Tantiwut, the original singer of the song Perd, Saksit (Tor) Vejsupaporn, Nattapat (Puifaii AF) Wipatcorntragoon, Bordin (Pae) Chalearnraj, and Wut Wongsunsern, to inspire Thai people to keep going, rise above the challenge, and choose to start every single day better. The song begins with familiar lyrics that Thai people know from many years ago, with additional words of inspiration crafted by Boyd Kosiyabong for a better morning start for every Thai.

Mr. Victor Seah, Chairman and Chief Executive Officer of Nestle Indochina, said, “For over 40 years, NESCAFE has been an important part of Thai people’s lives. Three generations of Thai consumers have grown up with NESCAFE. It’s in people’s homes, at the office, and in shops throughout Thailand. Every minute, over 20,000 cups of NESCAFE are consumed in Thailand, which works out to about 350 cups every second.”

“As market leader, NESCAFE Red Cup continues to delight coffee lovers by constantly revitalizing the coffee experience for the better. Three years ago, we introduced MRC to enhance the overall coffee experience and take it to the next level. This year, we are making NESCAFE Red Cup even better with the addition of Arabica MRC. This is the first NESCAFE Red Cup product innovation to have Arabica MRC, which makes it smoother and more aromatic with a richer flavor. I am sure that it will delight Thai consumers and help their mornings start better. This is our way of saying ‘thank you’ to all coffee lovers who have been delighted with NESCAFE Red Cup for all these years. The launch also reinforces NESCAFE’s brand promise of ‘Nurturing Stronger Bonds’ among Thai people by sharing the great taste and aroma of coffee and encouraging them to move forward in their daily lives,” he added.

Mr. Jojo Dela Cruz, Business Executive Officer – Coffee and Creamer Business Unit, Nestle (Thai) Ltd., said, “More and more Thai people enjoy personalizing and drinking coffee at home or in the office to kick start their mornings. This is why we are introducing new and improved NESCAFE Red Cup with Arabica MRC, Nestle’s proprietary technology, which makes our coffee smoother and more aromatic. It’s produced at the Quality Coffee Products factory located in Chachoengsao, one of the country’s most advanced coffee factories which has received Thai FDA Quality Awards for six consecutive years in recognition of its high-quality coffee production. It’s also certified with the Healthier Choice logo.”

“The launch of new and improved NESCAFE Red Cup is taking the in-home coffee experience to a new level with a better cup and better morning start, at the same price. This is part of our effort to delight every coffee lover and give you better value with each cup of coffee. We are confident we will continue to inspire and delight all coffee lovers out there and make their mornings better with new and improved NESCAFE Red Cup, now with Arabica MRC. We will continue on our journey of ensuring we delight every coffee lover’s morning by offering a better cup experience with NESCAFE Red Cup for many years to come,” added Jojo.

To encourage Thai consumers to have a better morning, NESCAFE Red Cup has launched the “Better Cup, Better Start” marketing campaign with integrated activities including a TV commercial entitled “Better Morning Start”, which is now airing on leading TV and digital media channels, as well as digital communications on platforms such as Facebook, YouTube, Instagram, and the Google display network. NESCAFE is also handing out more than 400,000 dry samples to consumers nationwide.

NESCAFE Red Cup collaborated again with famous Thai composer Boyd Kosiyapong to release an exclusive single called “Better Morning Start,” a remake of Boyd’s hit song from more than 10 years ago called “Perd,”, which was also used in a NESCAFE Red Cup campaign back then. This new single features Wut Wongsunsern, an artist and music director, along with new and inspiring lyrics plus a new sound mix to motivate Thai people to make their mornings start better, which also reflects the concept of new and improved NESCAFE Red Cup. The new single has been released on popular music streaming platforms Joox, Spotify, and Apple Music for Thai people to enjoy. NESCAFE also collaborated with famous artists including Chalatit (Ben) Tantiwut, Saksit (Tor) Vejsupaporn, Nattapat (Puifaii AF) Wipatcorntragoon, Bordin (Pae) Chalearnraj, and Wut Wongsunsern to sing in the official music video for this song, which is being released on NESCAFE’s official YouTube channel on June 15, 2020.

Coffee drinkers can enjoy new and improved NESCAFE Red Cup with Arabica MRC in two variants, which are Original and Espresso Roast. Both are available in different sizes to suit your needs and preferences from two gram sticks and a 45 gram pouch to the biggest size and best value 380 gram box for the coffee lovers out there. The popular NESCAFE Red Cup 45 gram size is priced at 30 baht and gives you 22 cups of coffee. It’s widely available in convenience stores and leading supermarkets and hypermarkets nationwide.

BIG Loyalty launches points redemption with Presto with 1 million BIG Points Giveaway!

By
Tan Heng Hong
-

Pay for online purchases with BIG Points via PrestoPay

KUALA LUMPUR, 1 June 2020 – BIG Loyalty partners with Presto, Malaysia’s first homegrown multi-service lifestyle app, to enable BIG Members to use their BIG Points on a variety of products and services on the Presto app, giving them more payment options and greater savings for their online shopping.

Starting today, BIG Members will be able to link their BIG Member account to their Presto account on the Presto app, and start paying for their online purchases using BIG Points via PrestoPay, a feature on the Presto app.

To celebrate this partnership, BIG Loyalty and Presto are giving away 1 million BIG Points through ‘The BIG Presto 1 Million BIG Points Giveaway’ campaign from 1 June to 31 July 2020. During the 2-month campaign period, BIG Members who link their BIG Member account to the Presto app will get FREE 125 BIG Points. Upon account linking, BIG Members will get an additional 125 BIG Points when they purchase a minimum of RM300 Presto E-Gift Card (no expiry date), which can be used to shop online for groceries and essentials at PrestoMall as well
as order food delivery on the Presto app.

Spencer Lee, CEO of BIGLIFE Sdn Bhd said, “We are very proud to have BIG Points integrated into Presto’s digital wallet. This provides incredible value to our members as they have more freedom to choose how they use their points. This partnership with Presto is another major milestone for us as we continue to expand BIG Points usage as a universal digital currency for everyone.”

Cheong Chia Chou, CEO of PUC Berhad said, “We are excited to bring BIG Loyalty onboard as they are the frontier in the travel and lifestyle community across the region. This will enable millions of BIG Members to redeem a variety of products and services that Presto has to offer and also in-line with Presto’s objective to continue expanding Presto for everyone as a lifestyle super-app.”

BIG Members can earn BIG Points when they shop with over 300 partners including online portals, offline stores, financial institutions and more. BIG Members can also earn BIG Points on daily expenses by using the AirAsia Credit Card. As part of the Raya promo, BIG Members can enjoy **RM200 Cashback and **5,000 Bonus BIG Points when they apply for the AirAsia Credit Card before 30 June 2020 on www.airasiacards.com

For more information on BIG Points, download the BIG Loyalty app or follow us on Facebook, Twitter and Instagram.

*Limited to the first 4,000 successful linked accounts. **Terms and conditions apply

IPC Shopping Centre Steps Up Effort to Reduce Waste

By
Tan Heng Hong
-
Drop off your food waste at the IPC Shopping Centre's Recycling & Buy-Back Centre

The community shopping centre turns ‘Trash to Treasure’ to accelerate recycling efforts amidst the ‘new normal’

Kuala Lumpur, June 1st, 2020 – Recycling efforts in the country have been put on halt, resulting in an increase of waste in our landfills. Putting its annual sustainability initiative into full gear, IPC Shopping Centre is pleased to kick-off their ‘Trash to Treasure’ campaign to help the community make recycling a part of the ‘new normal’. From 1st June until 2nd August 2020, visitors can drop off their recyclables at IPC Recycling & Buy-Back Centre (RBBC) and enjoy exclusive treasured rewards for selected categories.

The community shopping centre is the first retail destination to have a facility like the RBBC since 2009. This year, IPC will be continue to be the pioneer shopping centre to introduce two new recyclable categories – food and fabric.

More Than Just Food Waste

Approximately 44.5 per cent of daily domestic waste consists of food waste1. Not only does it end up in landfills, food waste also releases harmful chemicals that cause air pollution and affect groundwater quality. Last year, IPC Shopping Centre rolled out a pilot food waste programme with their food and beverage (F&B) tenants and had successfully collected over 10 tonnes of food waste within a year.

A maximum of 5kg of food waste per shopper will be accepted

Following its success, IPC is now the first shopping centre in Malaysia to extend its waste collection efforts to the public through the RBBC. Visitors are encouraged to segregate and freeze their food waste sealed in a container or plastic bag to avoid further rotting before dropping it off at the centre. The organic waste collected will be bio-recycled through composting and repurposed as animal feed and organic fertiliser.

Caring for Old Clothes

IPC will also be adopting fabric collection bins in the coming months to allow shoppers to sustainably dispose of their fabric-based products which include clothes, soft toys, shoes, bags, linens and curtains. Similar to other recyclables, shoppers can conveniently drive through and drop off their fabric waste at the RBBC. The collected fabric will then be sorted for donations or recycled into industrial wiping cloths and upcycled into wearables.

“Everything we do is for the community,” said Mark Tan, PR and Digital Marketing Manager of IPC Shopping Centre. “As we embrace a new normal, recycling becomes the last thing on our minds. However, as a sustainable shopping centre, we want to empower the community to make recycling part of their everyday lives.”

He continued, “Over the years, our sustainability efforts have shown that waste is inevitable, but responsibly disposing of them goes a long way in creating a more sustainable environment. In light of today’s situation, we have made the RBBC accessible and safe for our co-workers, as well as visitors. Following the latest health guidelines, we have put in place protective measures that allow our visitors to be sustainably conscious while in a safe space.”

IPC has prioritised social distancing requirements in the shopping centre, as well as within RBBC. Floor stickers and hand sanitisers are strategically placed within and around the centre to ensure safe and healthful recycling conditions for all. As part of the new standard operating procedure, temperature checks will also be conducted before entry.

The ‘Trash to Treasure’ campaign rewards shoppers for every recyclable drop off at RBBC namely paper, aluminium, and plastic recyclables. To earn double rewards:

  • Drop off recyclables at IPC Shopping Centre’s Recycling & Buy-Back Centre (RBBC) located at the car park near Pillar 8D, Level P1.
  1. RBBC opens from 10am to 6pm daily (closed from 1pm – 2pm).
  2. Visitors are encouraged to separate their recyclables according to types of waste.
  • Weigh recyclables to receive cashback and a collective receipt.
  1. Buy-back prices are subjected to the types of waste, materials, and weight. Exact rates of accepted waste can be found at IPC Recycling & Buy-Back Centre and IPC Shopping Centre’s website.
  • Show the collective receipt(s) at the i-Counter, Level G from now until 2nd August 2020 to redeem exclusive treasure: 
  1. Redeem one (1) RM10 shopping voucher and one (1) exclusive IPC Canvas Bag | With a minimum of 8kg recyclables.
  2. Redeem one (1) RM10 shopping voucher, one (1) exclusive IPC Canvas Bag, and one (1) exclusive metal straw | With a minimum of 12kg recyclables.
  3. Redeem one (1) exclusive metal straw | With a minimum of 8kg recyclables exclusive for IPC Tack Club members.

IPC’s commitment towards a better planet has allowed the shopping centre to be steadfast towards various sustainability efforts. The community shopping centre remains as one of the few collection points for out-of-life mercury content light bulbs and batteries. Besides its Recycling & Buy-Back Centre, IPC uses energy-saving lightbulbs within the centre to reduce carbon emissions, and has placed waste-specific recycle bin placed around the shopping centre. Furthermore, solar panels and rainwater harvesting are installed on the rooftop for sustainable dishwashing and cleaning systems, as well as waste management for reducing landfill waste.

Through this campaign, IPC Shopping Centre sets out to be so much more than a shopping destination by being a hub for sustainable waste disposal. In this, the shopping centre hopes to create meaningful memories for individuals and families within its community, as they spend quality time together by decluttering their homes and sorting waste to prevent landfills from growing, and to reduce the need for new materials.

For more information about the Green campaign and the Recycling & Buy-Back Centre, head over to IPC Shopping Centre’s website or IPC Shopping Centre’s Facebook page.

About IPC Shopping Centre:

Malaysia’s first shopping centre anchored by IKEA, and the first of many shopping centres in IKEA Southeast Asia’s portfolio in the region. A sub regional Shopping Centre strategically located in the heart of a mixed development of offices, hotel, commercial centres & residential, it serves as the neighbourhood shopping destination for the community, complementing the shopping hub in the district known as Mutiara Damansara Commercial Centre. We opened our doors in December 2003 and today we welcome an average visitation of 15 million visitors per year to our Centre.

Nutriplus S*Clean coated with FDA-approved food grade oil for super clean, fresh eggs

By
Tan Heng Hong
-

Malaysia’s Lay Hong Bhd has recently launched Nutriplus S*Clean, which is a new range of super clean and fresh eggs. The eggs are washed, dried and then coated with a layer of FDA-approved food grade oil before being inspected, packed and chilled delivered to retail shops.

The eggs are to be kept refrigerated at a temperature of 0°C to 4°C.

Nutriplus S*Clean consists of S*Clean Eggs (10s) and S*Clean Eggs With Omega-3 (10s) containing 5 times more Omega-3 along with 4 times more beneficial vitamins than any other regular egg. S*Clean Telur Kampung (10s) are produced by well-cared-for kampung chickens fed with what they would have eaten in their natural habitat.

At Econsave, S*Clean Eggs With Omega-3 is priced at RM 6.90 and S*Clean Eggs at RM 5.55.

Food safety is becoming paramount especially during the pandemic and in the post-COVID environment. Eggs that have not been tempered by hands and are protected by a layer of coating can ensure the eggs are hygienic and safe to consume.

Try Liushen Florida Water flavoured coffee in unique collaboration with KFC

By
Tan Heng Hong
-

KFC China has launched a unique collaboration with Liushen Florida Water, a TCM herbal water traditionally used by Chinese consumers during summer as a mosquito repellent. The new Liushen x KFC’s K Coffee collaboration comes in the form of Liushen-flavoured K Coffee and coffee scented cool refreshing floral water for a refreshing feel.

Liushen has done a lot of cross-category collaboration in the past including into alcoholic drinks with RIO to attract the interest of young consumers in Liushen, which has been in the market since 1990.

Heytea collaborates with Eagle Brand sweetened condensed milk to debut Endless Inspiration Box

By
Tan Heng Hong
-

Chinese milk tea chain Heytea (喜茶) and Nestle’s Eagle Brand (雀巢鹰唛) sweetened condensed milk have teamed up to launch a new Endless Inspiration Box (灵感无限). The box contains a week’s worth of Heytea’s tea, a unique glass with boba pattern and Eagle Brand condensed milk in 2 flavours (strawberry and original) and Nestle whipping cream.

Consumers can create numerous desserts and drinks using the ingredients in the box. Click here for an example.

This collaboration represents a way for Heytea to explore how to better target the at-home occasion. For Eagle Brand, it is a way to attract young consumers including Heytea drinkers to reconnect with the sweetened condensed milk category.

New rice wine sparkling tea from Nongfu Spring

By
Tan Heng Hong
-

China’s Nongfu Spring has launched a range of unique carbonated tea drinks called TOT or Taste of Time. The TOT flavours include pomelo green tea, lemon black tea and rice wine. The rice wine flavour is the most unique as it is said to be the first fizzy rice wine tea in China. TOT rice wine has an alcohol content of 0.5%.

TOT aims to provide a healthy touch to carbonated soft drink through the use of natural ingredients including natural tea, natural fruit juice and natural rice wine.

TOT is targeted at the Z generation, those born between 1995 and 2010 who are interested in new concept. The Z generation accounts for around 20% of China’s total population.

Jiangxiaobai baijiu collaborates with Pocky and Mengniu

By
Tan Heng Hong
-

Jiangxiaobai or Jiang Xiao Bai (江小白), a popular baijiu or Chinese white spirit brand for young adults, has extended the brand into biscuit and ice cream to capture the adult segment. Co-branding between beverage and food has become a norm but it is interesting to see co-branding involving baijiu in packaged foods.

Pocky has collaborated with many iconic food brands including with the famous Thai chili paste maker ​Phiboonchai Maepranom Thai Chili Paste. In China, Jiangxiaobai is the new limited edition Pocky flavour. The alcohol content is less than 0.1%.

Jiangxiaobai has also collaborated with dairy major Mengniu with a co-branded ice cream. The Suibian (随变) Jiangxiaobai alcohol-centered ice cream comes in 2 flavours – white peach and caramel. The baijiu brand set up a pop-up “adult ice cream” store at a Hema outlet in Shanghai between 30 May 2020 and 1 June 2020.

Alcohol-flavoured snacks or ice cream may not be applicable for Muslim-majority countries in Southeast Asia but can be an inspiration for markets like Thailand, Vietnam and the Philippines.

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