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New Chipsmore now comes with oats

The Chipsmore brand of Mondelez with the tagline More Chips, More Yum has finally come up with an oats version in Malaysia to provide more reason to buy and eat the chocolate chip cookies.

The new Chipsmore Chocolate Chips Cookies with Oats is made from Australian rolled oats offering the delicious chocolate taste and the goodness of oats.

Oat biscuit is nothing new in Malaysia as local players such as Munchy’s and Julie’s have already introduced something similar. However, it does come as a surprise to finally see Chipsmore embracing oat.

Chipsmore Chocolate Chips Cookies with Oats is exclusively available at Giant.

Better Eyes Nourishment and To Stay Focused: New BRAND’S Essence of Chicken with Goji Berry

16 August 2019 “You are what you eat” is a commonly used phrase as the food one eats has a bearing on one’s state of mental, emotional and physical health. Students especially need to juggle many academic and extracurricular activities, and they need to eat the right nutritious food to perform well in school.

Getting the fundamentals of human nutrition right can ensure that you have the mental focus and concentration for improved productivity, better memory and gives your body the energy to carry you through the day’s activities.

It is common for students especially, to pull all-nighters when studying, often without taking sufficient breaks in between. While this may seem like a reasonable sacrifice to score good grades, students may end up regretting it later on when they start to notice having fatigued eyes can disrupt their focus to study.

Therefore, BRAND’S Suntory Malaysia – one of the leading health and wellness companies in Malaysia has introduced a specially formulated BRAND’S Essence of Chicken with Goji Berry that helps students especially during the exam period to nourish their eyes, improve concentration and boost the immune system.

Speaking to parents and students at the BRAND’S® SMART Achievers Award prize-giving ceremony, Dr. Mandy Yee, a Senior Scientist at BRAND’S® Suntory Asia shared the nutritional goodness of BRAND’S® Essence of Chicken with Goji Berry and introduces the benefits of the product, during the event day.

“Good nutrition and a balanceddiet helps students to achieve their optimum study performance. Drinking BRAND’S® Essence of Chicken with Goji Berry daily helps students to reach their peak study capability.” said Dr. Yee.

“BRAND’S® Essence of Chicken with Goji Berry is a natural food supplement with no added salt and is cholesterol and fat free that enhances reading ability, reduces eye tiredness while helping students to stay sharp and concentrate better during classes and revisions to help them achieve their optimal study performance,” added Dr. Yee.

Corroborating the findings are at least 20 students, who excelled at their final examinations last year and were handpicked to receive the annual BRAND’S® SMART Achievers Award.

Ranging from secondary to tertiary level education, they were selected from hundreds of entries to emerge as the best of the best to receive the much-coveted recognition that only recognizes top students who excelled in both their academic and extra-curricular performance.

Travelling from as far as Sarawak, Johor, Kelantan, Penang, Melaka and Perak, the proud students and even prouder parents attended the special awards ceremony held in their honour where they received cash, product hampers and a certificate as part of their rewards.

The BRAND’S® SMART Achievers Award that aims to encourage and enable the young generation to achieve their full potential has 4 categories with respective cash prize awards – PT3 (RM500), SPM (RM1,000), STPM (RM1,500) and university/college exams (RM2,000).

“BRAND’S® has been awarding top performing students since its inception in 2006. The BRAND’S SMART Achievers Award is to honour students for their academic results and outstanding performance in their co-curricular activities. This year, we are honoured that 20 accomplished students have gained entry into this prestigious club,” said Gillian Loh, Head of Marketing of BRAND’S® Suntory Malaysia.

BRAND’S® Essence Of Chicken is the only chicken essence in the market backed by over  50 international scientific papers and clinical studies. Results have shown that regular consumption improves memory by up to 15% and enhances concentration by 22%, while metabolism can be increased by up to 16%.

Scientist Profile

Dr. Mandy Yee is a Senior Scientist at BRAND’S Suntory Asia since 2015. She has been involved in collaborative scientific research on BRAND’S® products, development of new products and scientific communication. Mandy received her Ph.D in Science from the Saitama University in Japan. She studied Molecular Biology and Biochemistry, and had worked on Academic Research at the University of Tokyo for 4 years before joining the company. 

Over 3 years with the company, she has developed a nutrition-based product for kids in developing country. She also manages collaborative research with research institutes and Suntory Global Innovation Center in Japan that focuses on blood glucose management. She is also supporting the content development of BRAND’S Health Enrichment Centre, which provides scientific evidence to support healthcare professionals and consumers in the enrichment of their health and wellbeing.

International Wonda Coffee Day 2019 Gets Bigger and Better

  • WONDA Coffee gives coffee lovers a bigger reason to celebrate this International WONDA Coffee Day with the launch of WONDA 3-in-1 Premium Coffee
  • WONDA Coffee fans will also get exclusive deals and exciting promotions during the duration of the celebrations

KUALA LUMPUR, 27 August 2019 – WONDA Coffee is bringing back its exciting International WONDA Coffee Day (IWCD) for the sixth consecutive year. WONDA Coffee will be celebrating IWCD with freshly brewed news – the introduction of its first-ever series of WONDA 3-in-1 Premium Coffee – along with impressive deals for WONDA Coffee lovers, as a gesture of gratitude to their fans for their unwavering support.

“In Malaysia, coffee is more than a beverage. It is a culture that brings us together, whether it is catching up with friends for a cup of coffee during the weekends or making a fresh pot of coffee to start the day with your family. For this year’s IWCD, we would like to call upon all coffee lovers in Malaysia to join us in the festivities, as we bring together new products like the WONDA 3-in-1 Premium Coffee and exclusive deals for everyone to indulge in with their favourite coffee,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business at Etika Sdn Bhd.

Malaysia is the first market to launch the WONDA 3-in-1 Premium Coffee

The new WONDA 3-in-1 Premium Coffee was introduced during a launch event recently. The WONDA 3-in-1 Premium Coffee is made with Arabica blend and fine blend that produces the premium taste just like a freshly brewed cup and available in three variants namely, WONDA 3-in-1 Coffee Kopi Tarik, Original and Mocha.

The WONDA 3-in-1 Coffee Kopi Tarik is specially formulated to suit Malaysian taste buds and is a special treat for WONDA Coffee fans this IWCD as it is the first time Kopi Tarik has been launched in a 3-in-1 format. With a full-bodied and creamier texture, the smooth Kopi Tarik is perfect to be paired with local delicacies like curry puff, nasi lemak, roti bakar and banana fritters to get a mamak style feel.

Meanwhile, WONDA 3-in-1 Coffee Original is coffee drinkers’ all-time favourite and a classic cup of coffee that has the right balance of coffee and milk for a great hot beverage, whether you are at home or in the office. Last but not least, if you prefer to unwind your day with the harmonious combination of chocolate with a hint of coffee, make sure to try the WONDA 3-in-1 Coffee Mocha for an irresistible treat.

Attractive deals up for grabs this International WONDA Coffee Day

With WONDA, coffee lovers now have the option to celebrate IWCD 2019 with their coffee either chilled with the ready-to-drink format or hot, with the 3-in-1 format.  WONDA Coffee fans in Peninsular Malaysia are encouraged to keep an eye on for fantastic WONDA Coffee deals at selected retail outlets as below:

27 – 31 August 2019

  • 7-Eleven – one can of WONDA Coffee 240ml at RM2 and one bottle of WONDA Coffee PET 340ml at RM2.90 (This promo will last until 30th September 2019)
  • Shell – ‘Buy 2 cans of WONDA Coffee 240ml, Free 1 can of WONDA Coffee 240ml (assorted variants)’ offer
  • Kedai Mesra PETRONAS – buy one can of WONDA Coffee 240ml at RM1 with every purchase of two cans of WONDA Coffee 240ml
  • myNEWS.com stores – purchase one bottle of WONDA Coffee PET 340ml and get the second bottle at half the price
  • 99 Speedmart – ’Buy 2 WONDA Coffee FREE 1 WONDA Coffee Zero Max Original 240ml’ offer

27August to 1 September 2019

  • AEON, AEON Big, AEON MaxValu Prime, Billion, Econsave, Giant, Jaya Grocer, Sunshine, Tesco, TF-Value Mart, The Store and Pacific – a 4-can pack of WONDA Coffee for RM5.89
  • TESCO – WONDA 3-in-1 Premium Coffee Introductory Offer: RM11.99 per pack

A WONDA-ful celebration of coffee and more is coming to East Malaysia as well! Refer below for the exciting promo deals:

27 to 29 August 2019

  • Orange Convenience Store – Buy 2 WONDA Coffee 240ml at RM2.99
  • CKS Hypermarket Sdn Bhd, Golden Dragon City, Boulevard Group, Emart Group, Everwin Group, Farley Group and New World Group – Buy 2 WONDA Coffee 240ml at RM2.99

27 to 31 August 2019

  • 7-Eleven – one can of WONDA Coffee 240ml for RM2 and one bottle of WONDA Coffee PET 340ml at RM2.90 (This promo will last until 30 September 2019)
  • Shell – ‘Buy 2 cans of WONDA Coffee 240ml, Free 1 can of WONDA Coffee 240ml (assorted variants)’ offer
  • Kedai Mesra PETRONAS – buy one can of WONDA Coffee 240ml at RM1 with every purchase of two cans of WONDA Coffee 240ml
  • 99 Speedmart – ’Buy 2 cans of WONDA Coffee 240ml, FREE 1 WONDA Coffee Extra Presso 240ml’ offer
  • Bataras – buy 6 cans of WONDA Coffee 240ml and get an exclusive Jersey for FREE

WONDA Coffee offers exclusive offers and promotions on digital and other platforms

Adding another spec of excitement to the celebrations, WONDA 3-in-1 Premium Coffee has collaborated with Astro Go Shop for the first time, leveraging the rising trend of TV shopping – providing convenience with sensorial experience to consumers. Going digital, the WONDA 3-in-1 Premium Coffee will be available on Shopee’s e-commerce platform with exciting deals and offers. WONDA Coffee has also partnered with TESCO to be their exclusive modern retailer for their latest WONDA 3-in-1 Premium Coffee.

To add an extra special element to the special occasion, WONDA Coffee will also be setting up WONDA Coffee Digital Dispenser Billboards in Nu Sentral! This will give coffee fans the chance to enjoy their cup of WONDA Coffee, for the very first time, by an interactive barista.  WONDA Coffee lovers can get a complimentary cup of the newly launched WONDA 3-in-1 Premium Coffee from their interactive billboard barista, prepared specially to their liking. Stay tuned to WONDA Coffee Malaysia’s Facebook page to find out when you can get yourself a complimentary cup of the latest hot coffee!

Join the celebrations with your friends

Adding to the excitement of the IWCD celebrations, the beloved coffee brand is also organising a roadshow at TESCO Mutiara Damansara on 31st August and 1st September 2019. The roadshow will be filled with promotional offers, games and activities hosted by some of the radio announcers from EraFM, MYFM and HitzFM. So, gather your troops and head down to the WONDA Coffee roadshow for a day of togetherness and of course, great coffee.

“Every year, we are always looking forward to IWCD to celebrate our fans’ love for our coffee. We hope that they enjoy the exclusive deals and international coffee activities available for this year’s IWCD. We also would like to thank them for their support since our arrival in Malaysia. We could have never done it without them, and we vow to bring more exciting coffee experience to our shores in the future,” Santharuban added.

For more information on WONDA Coffee’s future activities, please visit https://www.facebook.com/WondaCoffeeMalaysia.  

Celebrate Hari Kebangsaan 2019 with limited edition Pepsi with Malaysia flag

In conjunction with Malaysia’s 62nd Independence Day (Hari Kebangsaan) on 31 August 2019, PepsiCo through its official local bottler Etika, has introduced a limited edition Pepsi Black imprinted with the Malaysian flag.

This item is exclusively available at 7-Eleven Malaysia.

This is not the first time a carbonated soft drink has the Malaysian flag as part of the packaging design. Coca-Cola launched a similar limited edition pack with the Malaysian flag to celebrate the 61st Independence Day in 2018. In 2017, Coca-Cola collaborated with cartoonist Reggie Lee featuring four designs each featuring unique Malaysian scenes.

Brands are increasingly innovating with local flavours and introducing designs with local motifs to celebrate Malaysian-ness. Such brand communication strategy is powerful and resonates well with consumers. The real challenge for brands is to find a creative way to tell the Malaysian story.

Sambal ABC partners with AXA to insure extreme spicy food lovers

In July 2019, PT Heinz ABC Indonesia introduced the first spice insurance program for its Sambal ABC sauce, which is the leading sambal sauce in Indonesia, in collaboration with AXA Financial Indonesia. As part of the program, Sambal ABC is serving its super fiery fried-noodles known as Mie Terpedas di Dunia Ala Sambal ABC for free at Tomang, West Jakarta.

Consumers can get the e-voucher for the world’s spiciest noodles and insurance at it.ly/abcpedasuransi and exchange for the noodles at Sambal ABC Warung Abang Adek in Tomang, West Jakarta and Sudirman Street Day & Night Market Jl. Jend. Sudirman No. 107, Karanganyar in Bandung, West Java until 31 August 2019.

The partnership with AXA is to remove consumer concerns about any spice-related health concerns.

The Sambal ABC spiciest noodle helps to establish the image of Sambal ABC as a super spicy sauce specialist. This paves the way for more innovation to bolster the image of Sambal ABC as the hottest sauce in Indonesia, a move that would resonate well with local consumers who are always keen to challenge themselves to super spicy dishes.

New Nestiva RTD plant-based drink launched in Vietnam

Nestle unveiled a new Nestiva RTD plant-based drink in Vietnam in July 2019 to meet the requirement of modern women when it comes to health and beauty inside out. Nestiva contains 5 kinds of plant legumes – mung bean, soy bean, red bean, black bean and cowpea. The drink is free from lactose.

The on-pack contains the description 98% of women believe that nutrition from beans helps maintain their health, beauty and radiance every day.

NESVITA 5 Loại Đậu offers a source of calcium and fibre. The total calcium in the 180ml drink is 170mg and total fiber is 1.41g. The carbohydrate content is 13.6g/180ml.

Find the unique Cheetos and be rewarded

The creative campaign by Cheetos to find the unique shapes in your bag of Cheetos has arrived in Indonesia. Consumers can win daily prize worth IDR 3 million if their unique Cheetos is featured as the daily winner from 1 August 2019 to 30 September 2019.

Not only winning the prize money, all the unique Cheetos will go into the Cheetos Museum, which will be held at Mal Kota Kasablanka in November 2019.

https://www.youtube.com/watch?v=V0nkpESdY9o

The campaign is aimed at young consumers aged between 12 and 15 with an aim to fire up their imagination. Young people strive to become online content creator. According to Harry Susanto Wibowo, Marketing Manager Snack Food at PT Indofood Fritolay Makmur, the first step to becoming an online content creator is to have imagination.

Harry also said the campaign will strengthen Cheetos market share in the competitive snack segment. At the moment, 80% of Cheetos sales come from the corn flavour.

Here are some of the unique Cheetos discovered by Cheetos eaters including those in the shape of a squirrel (tupai), bone (tulang), dinosaur and parachute.

This campaign, already launched in other markets such as in Canada and the US, is expected to do well in Indonesia as it is clearly very interesting and unique. There is a strong element of discovery and reward for finding the unique Cheetos and ultimately being recognised at the Cheetos Museum.

Diamond Food Biokul Greek Yogurt range now has more flavours

Indonesia’s Diamond Food had added flavoured variants to its Biokul Greek Yogurt range. In addition to the existing plain flavour, first launched in early 2018, Biokul Greek Yogurt now has strawberry, blueberry and mango flavours.

The company has also given its Biokul Greek Yogurt a new look to portray a more modern and cleaner look. Unlike the previous packaging, the new design does not have visual cues linking Greek Yogurt with all things Greece, which has become a cliche.

Old packaging

 

 

Pocky celebrates Malaysian-ness with Pocky Cendol

Ezaki Glico Co., Ltd., the company behind the Pocky stick, has introduced Pocky Cendol to celebrate all things Malaysian in conjunction with the country’s 62nd Independence Day. Cendol is a popular “iced sweet dessert that contains droplets of green rice flour jelly, coconut milk and palm sugar syrup.” – Wikipedia

Pocky Cendol, the first Pocky flavour exclusively for Malaysia, is available on Shopee.

In Singapore, the same company rolled out two local flavours in collaboration with the local chain Ya Kun Kaya Toast.

Pocky X Ya Kun Signature Kaya Toast flavour is made exclusively for Singapore. The iconic Pocky stick contains the favourite local Singapore Kaya Toast made with classic ingredients of pandan & coconut.

Also available is Pocky X Ya Kun Signature Kopi O flavour for Singapore only.

We predict not just Pocky but other food and drink brands will continue to innovate with local flavours to tap into consumer pride in local flavours and the yearning for more fun and unique flavours.

All New Wonda 3-in-1 Premium Coffee Launched

WONDA Coffee launches WONDA 3-in-1 Coffee Kopi Tarik - the very first in the non-ready-to-drink coffee segment to fulfil Malaysians’ taste buds as it is a local favourite.
  • WONDA 3-in1 Premium Coffee is the brand’s first 3-in-1 format in the world
  • Exclusive deals available through WONDA Coffee’s new official store on Shopee

KUALA LUMPUR, 21 August 2019 – One of Malaysia’s leading ready-to-drink (RTD) coffee brands has some hot and freshly brewed news in store for Malaysian coffee lovers. WONDA Coffee has announced its first-ever series of WONDA 3-in-1 Premium Coffee that promises to deliver great tasting coffee every time. This exciting new launch marks a very significant milestone in the brand’s line-up of already WONDA-ful products as it lets fans enjoy their very own cup of WONDA Coffee anywhere, anytime, offering the premium “just brewed” taste of coffee.

As WONDA Coffee is one of Malaysia’s leading RTD coffee brands, the brand has decided to launch its first 3-in-1 premium hot coffee in Malaysia. WONDA Coffee has been passionately putting effort in coffee innovation with new variants and refined retail format, since their arrival in the country. With the positive growth of WONDA Coffee ready-to-drink (RTD) range, the market has given WONDA Coffee the confidence to grow their brand even further and to expand their footprint in the powdered coffee segment.

Coffee for all occasions – WONDA 3-in1 Premium Coffee is available in three delicious variants

Suiting different coffee demands, the new WONDA 3-in-1 Premium Coffee is made with Arabica blend and fine blend that produces the premium taste just like a freshly brewed cup. Coffee connoisseurs who enjoy the “just brewed” taste of hot coffee can choose between WONDA 3-in-1 Coffee Kopi Tarik, Original and Mocha.

The WONDA 3-in-1 Premium Coffee will introduce for the very first time in the non-ready-to-drink coffee segment a Kopi Tarik variant. Never seen before in the market, with WONDA 3-in-1 Coffee Kopi Tarik, consumers can savour the smooth, creamy and full-bodied taste along with the distinct aroma of coffee. Pair your WONDA 3-in-1 Coffee Kopi Tarik with local favourites like curry puff, nasi lemak and roti bakar to get a mamak style feel, whether you are at home or in the office.

WONDA 3-in-1 Coffee Original carries together the perfect blend of coffee and milk for an authentic hot coffee experience whereas WONDA 3-in-1 Coffee Mocha brings together the harmonious combination of coffee and chocolate, making it an irresistible hot coffee treat.

“Enjoying a steaming cup of coffee in the morning is a ritual that most Malaysians practice daily and for some, coffee-making helps us kickstart the day by putting our minds into action. We recognized that many WONDA Coffee fans and consumers wanted that from the brand to be able to make their very own cup of WONDA Coffee. This is why we are so excited about this launch as it gives WONDA Coffee fans a chance to start their day with the WONDA 3-in-1 Premium Coffee,” explains Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business at Etika Sdn Bhd.

Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business at Etika Sdn Bhd (left) and Tan Ming Kit, Category Manager at Shopee Malaysia (right) officiate the launch of the newest WONDA 3-in-1 Premium Coffee in three variants – Kopi Tarik, Mocha and Original.

WONDA Coffee partners with e-commerce platform Shopee for exclusive deals on their latest WONDA 3-in-1 Premium Coffee

Making things more convenient for fans, WONDA Coffee has also launched its official store on Shopee Malaysia, one of the country’s leading e-commerce platform. In conjunction with the launch of WONDA 3-in-1 Premium Coffee, from 22nd to 24th August 2019, WONDA Coffee will be offering the first 300 consumers RM5 off on their WONDA 3-in-1 Premium Coffee purchases through a first-come-first-serve basis. This exciting introductory promotion will run for a consecutive period of 3 days, followed by other loads of exclusive deals and promotions that will take place until October so stay tuned on https://shopee.com.my/m/wonda-coffee.

Santharuban explained that the partnership with Shopee extends the brand’s reach and provides consumers with greater convenience as it enables Malaysians to conveniently top up their WONDA 3-in-1 Premium Coffee products via Shopee whenever they need a quick refill.

“Malaysians love their coffee, and enjoying a cuppa has become part of our morning routine. Many even go on to enjoy a second cup in the evening. We are excited to have a dynamic brand like WONDA Coffee partner with us. Being an e-commerce platform, we understand the need for convenience that consumers today demand. The WONDA 3-in-1 Premium Coffee serves to provide consumers on-the-go just that! Coffee enthusiasts will be pleased to know that they can choose from a selection of three variants; each offering a different palate experience. Plus, the launch comes at an opportune time as Shopee is having its 9.9 Super Shopping Day until 9 September. Shopee’s flagship shopping event brings an increase in customer traffic, which will translate to maximum exposure for the all-new WONDA 3-in-1 Premium Coffee,” said Tan Ming Kit, Category Manager, Shopee Malaysia. 

With this new game-changing launch, WONDA Coffee plans to release better deals ahead and to bring more exciting products in future to fans. “We can’t wait for fans to try this new sensation by WONDA Coffee as we are confident that consumers will appreciate the convenience and “just brewed” taste that the new WONDA 3-in-1 Premium Coffee brings,” concluded Santharuban.

For more information on WONDA Coffee’s future activities, please visit https://www.facebook.com/WondaCoffeeMalaysia

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