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Artbox Malaysia 2019 returns with a leveled up theme: Assemble!

Southeast Asia’s most popular creative market returns to Malaysia this September 2019

Kuala Lumpur, 24 July 2019 – Artbox Malaysia 2019: Assemble, the largest retrofitted creative market housed in its iconic metal shipping containers is coming back to Malaysia on the 6 – 8 and 13 – 15 September at Sunway City Outdoor Open Air Carpark once again with free admission for everyone.

Artbox Malaysia is levelling up for its second edition, with its signature containers being stacked and arranged to charm and attract guests from all over Malaysia. Artbox is recognised internationally for its captivating structures surrounding the vicinity. This year’s edition takes inspiration from nostalgic childhood games such as Tetris and Jenga. With Artbox Malaysia: Assemble being their new theme, this creative market will once again provide creative and unique retailers from across the region such as Malaysia, Thailand, Indonesia & Singapore to form a holistic, one-of-a-kind curated experience. Artbox Malaysia: Assemble is also set to showcase a range of over 300 booths that will grab the attention of Malaysians.

Founder and Chief Executive Officer of Invade Industry Singapore, Mr Kent Teo said, “Artbox Malaysia 2019 plans to be bigger, better and more memorable than last year. This year, we are pushing ourselves out of our comfort zones and bringing amazing ideas to life for the community of Malaysia. Artbox Malaysia has a lot to offer and we hope to provide our guests with an all-inclusive extraordinary experience. We hope to see our food lovers and art enthusiasts once again have unforgettable moments with us. We’re also honoured as Artbox Malaysia is once again supported by Sunway Group, one of Malaysia’s largest conglomerates, with its flagship Sunway City Kuala Lumpur as our key venue partner.”

As Malaysia’s premier tourist destination with retail, leisure, hospitality and entertainment under one roof, Sunway City Kuala Lumpur is the venue of choice for Artbox Malaysia: Assemble which will see a large influx of visitors.

Sunway Group founder and chairman Tan Sri Dr Jeffrey Cheah said, “Sunway City Kuala Lumpur is proud to play host to Artbox Malaysia for the second consecutive year. Last year, the event garnered overwhelming responses from art enthusiasts, aspiring designers and shopping and food lovers from all over Malaysia. We trust this one-of-a-kind event will reach out to an even bigger crowd this year. In our continuous effort to boost the vibrancy of Malaysia’s tourism industry, we will continue to bring in events of a regional and global scale to Sunway City Kuala Lumpur.”

Artbox Malaysia also gives visitors the chance to indulge in gastronomic bites, from delectable food and beverage stalls each weekend. Some intriguing flavours that foodies can look out for are Dum Dum Thai Drinks, Saychiizu, IceDEA and Salmon Portion, these brands are based in Malaysia but they will be showcasing exclusive thai fusion flavours for Artbox Malaysia.

With its mission to provide creative makers, local artists and musicians a platform to showcase their talents. Artbox Malaysia will provide a stage with live music performances from Maha Jefferey, Ili Ruzanna, Rufus and more as they serenade visitors with their sweet-sounding voices under the alluring ambience of the starry-filled night sky throughout the weekend.

Artbox Malaysia is also proudly presented by foodpanda, Malaysia’s largest food delivery platform. All food and beverage selections will be available on foodpanda’s app throughout the festival period. Visitors will be able to skip long queues by using the new pick-up feature on the app. This feature will enable visitors to purchase from food and beverage vendors at Artbox and a notification will appear when their food is ready allowing visitors to collect their order at the foodpanda pick up line. Alongside that, visitors can also enjoy themselves at the foodpanda zones filled with games, fun activities and surprises throughout the day.

Each weekend brings forth a different set of unique creative lifestyle and fashion vendors that presents a diversity of style from Malaysia, Thailand, Indonesia and Singapore. For instance, a collaboration between JD Sports x adidas will be bringing a larger-than-life gaming experience with a modern twist. With towering LED screens surrounding the space, visitors can challenge a friend to an epic showdown of JD King of Trainers: The Game and stand a chance to win exclusive prizes from JD Sports and adidas.

Other than that, Artblocks Tower will provide an offline-to-online experience that involves interactivity on Instagram and stand a chance to win exclusive giveaways and grand prizes from JD Sports and adidas when you form Tetris shapes with your photos within Instagram’s 3×3 grid.

As an all-inclusive creative market, Artbox aspires to provide the latest in retail assortments. Pestle & Mortar Clothing, who pride themselves in incorporating local flavour in all of their pieces, will be releasing an Artbox Malaysia exclusive ‘Artbox X PMC’ merchandise capsule consisting of all-new limited edition t-shirt designs, bags and accessories. Visitors can also expect exclusive promotions and surprises when they head down to Pestle Mortar Clothing’s container at Artbox Malaysia.

Visitors can enjoy free admission to Artbox Malaysia which takes place from 3pm-11pm on 6 – 8 September and 13-15 September at Sunway City Outdoor Open Air Carpark. Make sure you don’t miss out by following Artbox Malaysia’s social channels for all announcements and updates.

Instagram:https://www.instagram.com/Artbox_MY/

Facebook: https://www.facebook.com/malaysia.artbox/

Mayora brings Bakmi Mewah to the next level with Sop Buntut and Sambal Matah

Mayora’s Bakmi Mewah has added two new flavours – Sambal Matah and Sop Buntut (oxtail soup). The debut of the new flavours comes as Bakmi Mewah, the brand that launched the first bakmi noodle with real chicken meat in Indonesia back in 2016, hopes to use the launch to reignite consumer interest in its bakmi noodles.

The appearance of Bakmi Mewah several years ago accelerated the premiumisation of the instant noodle category with Indomie and Mie Sedaap joining the fray.

Unlike the old Bakmi Mewah Rasa Ayam Asli in a box, the new Bakmi Mewah Rasa Sambal Matah and Bakmi Mewah Rasa Sop Buntut comes in a pack.

Inside Bakmi Mewah Rasa Sambal Matah contains a pack with beef pieces and another with seasoning. Bakmi Mewah Rasa Sambal Matah, meanwhile, has a pack with sambal matah and another with chicken meat. Sambal Matah is a raw, spicy shallot and chilli salsa.

Mayora has further premiumised the Bakmi Mewah range by pricing Sambal Matah and Sop Buntut at IDR 11,000 per pack, significantly higher than the existing Bakmi Mewah Rasa Ayam Asli, which is available at a lower price of IDR 7,507 (normal price IDR 8,250). The new noodles are available on Mayora’s official store on Shopee.

In addition to the two new flavours, Mayorah has also bundled the existing Bakmi Mewah Rasa Ayam Asli and Bakmi Mewah Goreng Komplit in a value pack. The noodles are in a flexible plastic packaging containing 3 packs of noodles with a selling price of IDR 18,000 on Tokopedia.

New Mie Sedaap Korean Spicy Chicken lets you control the spiciness in your noodle

Continuing with the spicy theme, Wings Food’s flagship instant noodle brand Mie Sedaap has unveiled its latest Korean Spicy Chicken instant noodle at We The Fest 2019 in Jakarta (19-21 July 2019). Consumers can adjust the spicy level from comfortably spicy to insanely spicy (pedas gila).

The company made use of summer festival of music, arts, fashion & food to reach out to lovers of k-pop/drama, arts and spicy food.

Mie Sedaap Korean Spicy Chicken is only exclusively available on JD.id selling at a promotion price of IDR2,300 per pack (normal price is IDR5,000). Click here to purchase.

Interview with RAGE founder on their new coffee ordering app

Jevin Singh, CEO & Co-Founder of RAGE (image from RAGE)

In conjunction with the launch of RAGE’s coffee ordering app, we had the opportunity to chat with Jevin Singh, the founder of RAGE about its new app and its speciality drinks.

RAGE created the app DrinkRage to allow customers to pre-order their drinks and even get it delivered. Using its own app instead of third-party delivery platform ensures RAGE has full control of the quality and the entire ordering process from accepting the order to delivering it to the consumer.

RAGE operates on a micro-delivery model, meaning it does only walking delivery within a limited radius within a geofence from each RAGE outlet. RAGE works with a third-party, which provides the staff that does the delivery. The maximum waiting time from ordering to receiving the drink is 25 minutes. RAGE is committed to deliver the coffee as much as they can “even though rain or shine,” said Jevin. Using walking delivery allows RAGE to ensure the coffee stays fresh.

RAGE has plans to open up its ordering platform to other entities who “believe in the same value” as RAGE, said Jevin.

The inspiration for new drinks comes from within the team or from going out trying new things, added Jevin. RAGE does a lot of research and development (R&D) within the team to come up with new recipes.

RAGE wants to educate consumers about the benefits of matcha, which apart from coffee, is also a drink that it specialises in. The matcha comes from Niko Neko.

Preparing matcha-based drinks (image by Minimeinsights.com)

The speciality matcha-based drinks include Matcha My Asam and Matcha Gula Melaka. Matcha My Asam is the fusion of the zesty citrus lime and slightly salty asam boi as the front notes to a bold, lingering matcha flavour. It is served with ice and topped with mint leaves for that extra cooling kick.

Matcha My Asam (image by Minimeinsights.com)

Matcha Gula Melaka is packed with Gula Melaka and garnished with macerated coconut. Consumers can choose to have the milky blend of either soy, coconut or oat milk with the earthy matcha.

Consumers can add plant-based goodness – soy, oat and coconut into their drinks. Coconut milk goes nice with Matcha Gula Melaka. Some people like their latte with oat milk, while some prefer their cappuccino with soy milk. RAGE uses the Barista series of coconut non-dairy beverage from US-based Pacific Foods and oat milk from Australia’s Minor Figures.

Other specialty drinks include:

Espresso Cado Shake – An ice blend of avocado with double shot espresso, this fun and light way of getting your caffeine charge is perfected with the addition of creamy milk and a dose of hazelnut syrup.

Milo Espresso “Dino” – The Asian-inspired beverage is shaken and served with condensed milk and generous amounts of undissolved milo powder sprinkled on top. Can be served hot or iced. Milo Espresso “Dino”.

Passionfruit Espresso Soda – This combination of double shot espresso mixed with soda and a splash of Passionfruit syrup served over ice.

Bangkok Love Story – This decadent blend of beverage is a harmonious clash that infuses the milkiness of Thai Tea and the ever so powerful shot of Espresso.

RAGE currently has 5 outlets in Malaysia

  • Menara UOA Bangsar – Unit LGF-3A
  • Damansara Heights (Kiosk) – Level 1-1, Wisma Uoa Damansara II 
  • Menara KLK (Kiosk) – 1, Jalan PJU 7/6, Mutiara Damansara, 4
  • Menara UEM Tower 1 (Kiosk) – 8, Jalan Kerinchi & Avenue 7
  • Nu Sentral – Level 5, Nu Sentral Shopping Centre

The Beer Factor brings you Boba Beer

Malaysia’s The Beer Factory has joined the boba craze with its very own limited edition Boba Beer series. The milk tea is mixed with Heineken Malaysia’s Tiger, Guinness, Apple Fox Cider and Kirin Ichiban to create a new way to enjoy milk tea for a more matured audience.

Infusing alcohol in milk tea is already happening in other countries including in the Philippines and Singapore. We expect more brands to experiment with alcoholic milk tea as a way not only to generate buzz but to turn it into something that will become permanent like alcoholic coffee.

Mengniu offers indulgent YoyiC Dessert Yogurt in Indonesia

PT Mengniu Dairy Indonesia has introduced YoyiC Dessert Yogurt. The spoonable yogurt comes with a thicker texture and is more creamy to deliver an indulgent taste. The live Lactobacillus from Denmark helps with digestion.

YoyiC Dessert Yogurt (100ml) is available in two flavours – Blueberry Vanilla and Apple Caramel. The unique thing about the new spoonable yogurt is the use of real fruit bites.

YoyiC Dessert Yogurt Apple Caramel’s key ingredients are fresh milk (75.66%), apple caramel sauce, sugar, skimmed milk powder (3.6%), cream, vegetable stabiliser and live culture. The protein content is 3g/100ml.

Following the new product launch, Mengniu’s chilled dairy portfolio now encompasses yogurt drink, spoonable yogurt and probiotic drink.

Prices at 99 Ranch Market as of 24 July 2019

  • YoyiC Yogurt Drink (140ml) – IDR 9,500
  • YoyiC Dessert Yogurt (100ml) – IDR 15,000

Resonating Good Vibes with Goodday Milk Fest 2019

Goodday Milk brings back its annual milk festival, Goodday Milk Fest to celebrate Malaysians’ love for the brand

Kuala Lumpur, 22 July 2019 – Goodday Milk is holding its annual milk festival, Goodday Milk Fest, once again this year, featuring a series of attractive milk offerings and prize giveaways through a digital contest. The celebrations aim to spread the goodness of Goodday Milk as well as give thanks to Malaysian consumers for their continuous support spanning more than half-a-century.

This year, the Goodday Milk Fest will be bringing back a series of exciting deals all across Malaysia while also welcoming four new variants (Almond Original, Almond Chocolate, Walnut Original and Walnut Chocolate) under the Good Vibes by Goodday Milk, a non-dairy range, that will definitely excite consumers’ taste buds even further!

“Changing consumer trends, dietary needs and the aim to live longer, healthier lives have inspired us to innovate newer products to suit these demands. The newly launched Good Vibes by Goodday Milk range adds yet another portfolio of healthy nutritious, non-dairy offerings to our growing product line. Additionally, we would like to thank consumers who have shown their unending support for the brand, which has led us to maintain a constant innovative spirit thus far,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternative Business at Etika Sdn Bhd.

To add on to the festive celebration, Goodday Milk fans can purchase one pack of Goodday UHT Milk 1L for RM4.25 (excluding Goodday Charge UHT Milk 1L) from 23 to 28 July. This promotion is valid across all participating retailers in Peninsular Malaysia such as 99 Speedmart, AEON, AEON BiG, AEON MaxValu Prime, Billion, Econsave, Giant, Sunshine Penang, Tesco, TF Value-Mart, The Store, Pacific and Village Grocer.

On top of that, consumers can purchase two packs of Goodday UHT Milk 250ml for RM3 from 23 to 27 July at myNEWS.com stores across Peninsular Malaysia. During the same period, Shell Select will also be having a promotion at participating stores nationwide with the offer of getting one pack of Goodday UHT Milk 250ml for free with every purchase of two packs of Goodday UHT Milk 250ml.

That’s not all! From 15 to 28 July, Happy Mart stores in Penang will be offering two packs of Goodday UHT Milk 200ml for RM3.50.

This year, Goodday Milk Fest will also be extended to East Malaysia. So milk lovers in Sabah and Sarawak will be delighted as Goodday Milk will be bringing the exciting deals your way with a ‘Buy one pack of Goodday UHT Milk 1L for RM4.99, Free one pack of Goodday UHT Milk 200ml’ offer at participating stores such as Bataras, Bestamart, Boulevard, CKS, Emart, Everwin, Farley, Golden Dragon City, New World, Servay & Sunny Supermarket from 23 to 28 July.

The deals don’t stop there. East Malaysian consumers can purchase one pack of Goodday UHT Milk 1L for RM4.50 (excluding Goodday Charge UHT Milk 1L). This promotion is valid at AEON, Econsave and Giant outlets in East Malaysia from 23 to 28 July. During the same period, milk consumers can get a second pack at RM1.50 with every purchase of one pack of Goodday UHT Milk 200ml, valid at Orange Convenient stores in Kota Kinabalu only.

There’s more milk to go around. From 30 July to 3 August, 7-Eleven will also be offering a great deal which is a pack of Goodday UHT Milk 250ml for RM1.50 (excluding Goodday Charge UHT Milk). This promotion is valid across all 7-Eleven stores nationwide.

To heighten the excitement, Goodday Milk fans out there should rejoice as Goodday Milk will be holding an online digital contest for this year’s Goodday Milk Fest. The fans will have to stay tuned to Goodday Milk’s Facebook page: www.facebook.com/gooddaymilkmalaysia for updates and information on the exciting contest to win some amazing prizes.

“We, at Etika, hope our consumers will enjoy our exclusive deals throughout Goodday Milk Fest 2019 including our latest delicious non-dairy range, Good Vibes by Goodday Milk. We will make sure to keep up with their wants and needs, in order to provide the best for a healthy diet and a balanced lifestyle,” Santharuban added.

Currently Goodday Milk is also available in a variety of variants such as Fresh Milk, Full Cream Milk, Low Fat Milk, Chocolate Flavoured Milk, Kurma Flavoured Milk and 100% Australian Fresh Milk in pasteurized form as well as Full Cream Milk, Low Fat Milk, Chocolate Flavoured Milk, Strawberry Flavoured Milk, Honey Flavoured Milk, Green Tea Flavoured Milk, Kurma Flavoured Milk and Goodday Charge Chocolate Milk in UHT form. As the host of the annual milk festival celebration, Goodday Milk hope to celebrate the goodness of Goodday Milk by providing excitement, variety and the milk goodness for milk lovers in Malaysia.

For more information, please visit www.facebook.com/gooddaymilkmalaysia.

About Goodday Milk

Goodday Milk has been a favourite in Malaysia since 1968 and it is the country’s No.1 Pasteurized Fresh Milk in the Liquid Milk Segment today. Manufactured by Etika Dairies and distributed locally by Etika Sdn Bhd, Goodday Milk is bursting with freshness and packed with protein, calcium and vitamins to complement a healthy diet and balanced lifestyle. It is currently available in a variety of variants such as Full Cream Milk, Fresh Milk, Low Fat Milk, Chocolate Flavoured Milk and Kurma Flavoured Milk in pasteurized form as well as Full Cream Milk, Low Fat Milk, Chocolate Flavoured Milk, Strawberry Flavoured Milk, Honey Flavoured Milk, Green Tea Flavoured Milk, Kurma Flavoured Milk, Goodday Charge and the non-dairy range under the Good Vibes (Almond Original, Almond Chocolate, Walnut Original and Walnut Chocolate) in UHT form.  

RAGE TO #NEVERSETTLE

(Left) Jevin Singh, CEO & Co-Founder of RAGE; Makissa Sophia, Chief Community Officer of RAGE + DrinkRage App

RAGE Against Social Limitations And Reinvent Yourself

22 July 2019, Kuala Lumpur – Home-grown Malaysian tech startup, RAGE has been the talk of the town for reinventing the local coffee scene in the Klang Valley with a refreshing new cafe concept and mobile application, DrinkRage. Armed with a catchy “RAGE to #NeverSettle” tagline, the brand hopes to assemble go-getters, dream chasers and entrepreneurs to do what they love, and #NeverSettle, while fuelling themselves with specialty coffee and other sumptuous offerings.

RAGE is the brainchild of Jevin Singh, and it aims to be much more than your typical instagrammable cafe. What sets RAGE apart from your copy-and-paste coffee chain is their focus on technology and community. With their app DrinkRage, they don’t aspire to only sell you coffee, but rather deliver inspiration on demand. Within the app, there is also a specific community tab which allows fellow RAGERs to sign up for events and build relationships with people who enjoy the same cup of coffee.

“Most relationships start over a drink and very often that happens to be a caffeinated beverage. It can be as easy as ‘Hey, let’s go and grab a cup of coffee’,” emphasised CEO and Co-Founder of RAGE, Jevin Singh. “We want everyone to walk into any RAGE outlet and feel the close-knit communal spirit that we aspire to create across all outlets. Even the interior is build with a focus on Relationships-First; most of the seating we have are communal long tables and we even have a “RAGE room” where you and your friends get to let out some steam after a stressful day at work”.

FUELLED BY TECHNOLOGY

Upon realising the energising power of caffeine to keep the working crowd constantly revitalised, RAGE is among the first in the market to develop an application called DrinkRage, which allows RAGERs to pre order their drinks and even get it delivered. To ensure maximum freshness, RAGE uses a micro-delivery model within a geofence from each RAGE outlet. At the moment, delivery areas are mostly targeted at high density office areas such as KL Sentral and Bangsar LRT station. Members can now get their caffeine fix in just a few taps and have it sent to their doorstep without having to leave the office! 

Pre Ordering via the DrinkRage App & Picking it up

People are forever in a hurry and with so little time to waste, RAGE aspires to be a part of a solution that helps make the experience of ordering coffee and other caffeinated beverages, a smooth and efficient transaction. Upon placing an order, RAGERs can expect their coffee to be ready for pickup when they arrive or delivered within 20 minutes by an assigned runner. 

For those who dread the morning coffee queues, DrinkRage offers you the perfect pre-order solution. And those of us who aren’t lucky enough to have a dedicated runner to pick up coffee for us, DrinkRage offers you the perfect “tea runner” on demand while in the office. 

AN INSPIRED COMMUNITY

As a brand that advocates building meaningful relationships and facilitating stronger connections, communal seating is conveniently offered at RAGE’s flagship store situated in Menara UOA Bangsar, which encourages interaction between all guests of the outlet. 

The brand is also heavily invested in curating workshops in hopes to support aspiring individuals and tie the working community closer together. From movie nights to personal branding and motivational talks, RAGE has curated a fascinating lineup of interactive activities in store for all its members. To stay in-the-know, RAGERs can check out the DrinkRage app and sign up to join in on the conversation.

“Most of what we do at RAGE revolves around our goal of promoting the urge to #NeverSettle. It is our belief that every individual stands to benefit from interacting with other interesting individuals. That is when differing perspectives are gained; ideas propagate and sometimes turn into action,” says Makissa Sophia, Chief Community Officer of RAGE. 

RAGE is also a strong proponent of working with other local businesses and places strong emphasis on participating in the circular economy. Circularity has never been more prevalent and necessary than it is now, therefore RAGE has taken the initiative to put systems in place. Collaborating with eco and chemical-friendly beauty brand ‘The Mineraw’, RAGE’s coffee waste is the star and vital component in their body, face and lip scrub produced by these ethical connoisseurs. 

GET REVITALISED

Of course, most important of all, customers can rest assure that good quality coffee comes at an affordable price range and it doesn’t stop there –– vegans and lactose-intolerant RAGERs are given an extensive range of alternatives to dairy milk such as oat milk, soy milk and even coconut milk! 

All recipes in the RAGE menu are meticulously crafted, seeking to offer customers the perfect balance of taste and nutrition. The flagship store in Bangsar is also vegan-friendly as they serve plant-based food and to keep taste buds aroused, the RAGE menu is constantly reinventing itself.

Spreading energy and motivation at five locations in less than two months, the ambitious startup aims to have a total of 50 outlets in full operation by H2 2020, and hopes to encourage more individuals to punch through the fatigue and revitalise themselves by using the DrinkRage app.

For orders made via the DrinkRage application starting from 22nd of July to 18th of August, members will get a promotional rate at RM 5 (Black Coffee), RM 6 (White Coffee and Matcha) and RM 7 (Specialty Drinks) across all outlets!  *Alternative milk options will cost an extra RM2.

ABOUT RAGE

Founded by Jevin Singh in May 2019, RAGE is more than just your average coffee company. RAGE is a retail platform empowered by technology that supports individuals as they strive to work towards their dreams and against the everyday mundane.

Realising the significance of caffeinated drinks for those who are keeping up with the grind throughout the day, RAGE developed a mobile application, DrinkRage, whichallows RAGERs to pre-order a cuppa at the touch of a button and get it delivered. Members can also get notified of workshops and activities hosted by RAGE.

Through strategic venues, a fantastic line-up of activities and of course the DrinkRage coffee-on-demand mobile application, RAGE hopes to bring you one step closer to redefining your comfort zone. 

Get your limited edition durian Cadbury

Finally, Cadbury Malaysia has unveiled its Cadbury Dairy Milk Chocolate Durian after giving consumers a teaser in the past few months. The launch of the durian chocolate coincides with the durian season in Malaysia. The new durian is likely to generate a lot a buzz for Cadbury like what Kopi C did with the limited edition Cadbury Dairy Milk Kopi C in 2018.

Cadbury Dairy Milk Durian (165g x 2) is available at Shopee for a price of RM 17.

Wings Food unveils NEO Coffee for millennials

Wings Food, the maker of Top Coffee, has launched NEO Coffee 3-in-1 coffee. NEO Coffee is clearly aimed at younger generation and it is described as the “Taste of Millennials.”

To strengthen the brand’s connection with millennials, the company has appointed Lucas Wong Yuk-hei from the the South Korean boy group NCT and its Chinese sub-unit WayV as the brand ambassador.

NEO Coffee is available in the indulgent tastes of Caramel Machiato and Moccachino (a blend of coffee, chocolate and milk) to attract young coffee drinkers.

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