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Try the new limited-edition Kellogg’s Kurma & Madu Corn Flakes during Ramadan

To celebrate the start of the fasting month, Kellogg’s has rolled out the limited-edition Kurma & Madu Corn Flakes made from real kurma puree and real dried kurma pieces. Kurma is synonymous with Ramadan and is traditionally consumed to break the fast or given as gifts. Rich in antioxidants and potassium, the Middle Eastern fruit also provides the much needed energy boost to kick start the day.

The new Kurma & Madu Corn Flakes (300g) are available in Malaysia and Singapore. Click here to purchase from Redmart in Singapore. For those in Malaysia, they can purchase it from the Delfi Marketing official store on Lazada or from Lazada’s Lazmall.

From Klepons series to wintermelon, convenience stores in Southeast Asia are offering comforting, healthy indulgent drinks

Convenience stores in Southeast Asia continue to innovate with interesting in-store drinks during the current COVID-19 pandemic to offer consumers with comforting, healthy indulgence.

FamilyMart Indonesia

In Indonesia, FamilyMart has launched the Klepon series featuring Es Kopi Klepon and Es Boba Klepon. Klepon is a green-coloured ball of rice cake filled with liquid palm sugar and coated in grated coconut, originating from Indonesia.

FamilyMart Malaysia

With the start of the fasting month, FamilyMart is now providing the following drinks:

  • Kurma Milk with Crystal Bubbles (available in Brown Sugar Bubble too) RM4.90* (N/P RM6.90*)
  • Banana Milk with Crystal Bubbles (available in Brown Sugar Bubble too) RM5.90* (N/P RM7.90*)
  • Chocolate Banana Milk RM5.90* (N/P RM7.90*)
  • Fruits Tea Frappe: A delicious blend of black tea, pineapple, apple, lemon, grapefruits and passion fruits with bits of strawberry, apple, and pineapple. (A non-dairy tea Frappe)
  • Watermelon Lychee Frappe: Watermelon Lychee slushies with soft jelly lychee. Comes in non-milk and milk version

7-Eleven Vietnam

7-Eleven has rolled out healthy wintermelon drink to cool down during the hot sunny day. The drink can be added with aloe vera topping.

Try the new Tealive x Wall’s Bobalicious Ice-Cream

Image from Tealive

In Malaysia, Tealive has collaborated with Unilever’s Wall’s to launch the new co-branded Tealive x Wall’s Bobalicious Ice-Cream with chewy boba. This collaboration combines the strength of Tealive, the country’s bubble milk tea chain, and Wall’s, one of the top ice cream brands in the country.

Tealive x Wall’s Bobalicious Ice-Cream can be pre-ordered through Tealive in a three-day online exclusive from 28-30 April 2020. A free limited cooler bag is given with 10 sticks purchased.

Here are the links:

KL, Bangsar, Mont Kiara, Damansara, PJ, Subang, Shah Alam
https://tealivehq.beepit.com/ordering/

Klang, Cheras, Putrajaya, Cyberjaya & the rest of Klang Valley
https://tealivehq2.beepit.com/ordering/

Boba ice cream will be a new revenue stream for Tealive and will help to rebalance the bubble milk tea chain’s revenue away from foodservice. The partial lockdown due to the Movement Control Order (MCO) to stem the spread of the pandemic has highlighted the peril of putting all your eggs in one basket.

Rather than going alone, Tealive chooses to join force with Wall’s, which has an extensive presence in the retail ice cream market, to ensure the new bubble tea ice cream has the volume and reach. In China, Wall’s has partnered with one of the country’s leading milk tea chains Heytea to launch two co-branded ice cream – peach and brown sugar boba milk tea under the Cornetto brand in March 2020.

Image from adquan.com

For Wall’s, the collaboration with Tealive can turn the new ice cream into an instant hit by leveraging on Tealive’s strong brand recognition. There is also the potential to export the new boba ice cream into countries where Tealive has a strong presence.

Snack healthy with Amazin’ Graze this Ramadan

Amazin’ Graze, Malaysia’s homegrown healthy snack and granola maker, if offering healthy Ramadan bundle to help those who are fasting feel energised and full for the whole day. Skip the hassle of grocery runs, this Ramadan Bundle comes with everything you need to have an easier and healthier Sahur meals, delivered straight to your door.

A selection of oat-based meal in 3 different flavours and ready in 90 seconds, paired with tasty granolas, decadent nut butter, and jumbo medjool dates that are lip-smackingly juicy. 18* nutritious meals ready in minutes for you and your family to have sustained energy and stay full longer.

What’s Inside:

  • Hazelnut Blackforest Granola 250g
  • Coconut Kaya Granola 250g
  • Chocolate Hazelnut Butter 180g
  • Goodness Bowl Chocolate Banana 240g
  • Goodness Bowl Apple Cinnamon 240g
  • Goodness Bowl Pink Berry 240g
  • Jumbo Medjool Dates 100g (5 pcs)


*18 meals = 18 sachets of Goodness Bowl in the bundle. This is based on suggested serving size.

Sign up to get the Amazin’ Grace exclusive Ramadan recipe.

The Ramadan Bundle is now priced at RM 99.90 (regular price RM 119.40).

Amazin’ Care Box

Amazin’ Grace has made available a more affordable pack called Amazing Care Box comprising a selection of snacks & meals to keep you full longer and staying healthy.

What’s inside:

  • 1 x Hazelnut Blackforest Granola Bites 40g
  • 1 x Blueberry Goji Coconut Granola Bites 40g
  • 1 x Pandan Coconut Nut Mix 30g
  • 1 x Coconut Curry Lime Nut Mix 30g
  • FREE Medjool Dates 30g
  • FREE Care Card

Amazing Care Box is priced at RM 24.90 (regular price RM 28.60).

Goodness Bowl

Amazin’ Graze Goodness Bowl, a new oat-based meal, is available in Choc Banana, Pink Berry and Apple Cinnamon. The oat-based meal is filled with complex carbs offering protein and nutrients in the form of better for you energy making you feel full for a longer period. Goodness Bowl is dairy-free and vegan-friendly.

Goodness Bowl is available for RM 14.90 per pack.

Click here to purchase Amazin’ Graze healthy snacks and oat meals from the company’s own official store.

Join the Amazin’ Grace’s mailing list to enjoy free delivery & a welcome gift with your first order.

Tops and Family Mart go to the next level of innovation with “smart temperature scanners” as a long-term plan to stop the spread of COVID-19

Image from Central Food Retail Group

Bangkok, 24 Apr 2020 The COVID-19 outbreak is a major disruption, and every sector must adapt and step up the hygiene measures to boost consumer confidence. After the lockdown, the safety practices will become the new norm and new habits, as people will be more conscious when visiting public places. They will be more concerned about social distancing, and meanwhile, businesses must have ongoing plans to prepare for the new reality.

Central Food Retail Group, which operates Tops Market, Tops Daily, and Family Mart, under Central Retail Group, continue to seek new innovations to cater to new changes in consumer behavior. Recently, it has partnered with Central Tech, an innovation arm under the Central Group, to introduce “smart temperature scanners” which detect body temperature precisely just by face scanning.

This is to ensure safety for both customers and employees, reaffirming the company’s vision in being mindful and prepared for the changes brought by the outbreak in the long run. Initially, the smart temperature scanners will be installed in 15 locations.

The “smart temperature scanners” are based on face scanners, with enhanced properties developed by Central Tech. They will be introduced at Tops Market, Tops Daily and Family Mart. The scanners can detect the body temperature of the person by scanning the face, using an 8” screen connected with an external device to accurately detect the body temperature even when the person is wearing a mask.

There is also a notification to alert that the person is not wearing a mask. The entire system is touchless, reducing the need for close physical contact between its staff and customers. This is in line with the social distancing practice in order to minimize the spread of COVID-19.

Additionally, the smart temperature scanners are easy to install and use, and it takes just a short moment to scan and process the data, with 99% accuracy, offering an effective face scanning and temperature checking experience.

Every customer must go through a temperature check before entering the store, and their body temperature must not exceed 37.5 degrees Celsius. For normal body temperature, the screen will show green light, but if the person’s temperature exceeds the 37.5 degrees Celsius limit, the screen will show red light with a notification sound. The system will send an automatic message to the store’s staff, and the person’s temperature will be checked again. If the result still exceeds 37.5 degrees Celsius, the person will be recommended to seek medical advice.

The smart temperature scanners have been installed at Tops Market Nanglinchi as the pilot store, and will extend to 14 other locations of Tops Market, Tops Daily and Family Mart in busy areas in early May, including Tops Market at Sukhumvit 41, Central Silom Complex, Mega Bangna 2, and RCA, Tops Daily at Sukhumvit 101.1, Krungthepkreetha 43, Sikarin Hospital Bangna, the Government Complex Commemorating His Majesty The King’s 80th Birthday Anniversary, and Nakniwas Market, and Family Mart at Suanphlu (gas station), Silom 32, Phattanakarn 51, Plum Condo Rangsit and Phra Pin 7 Village.

Sugar-free version of popular Oishi RTD tea now available

Thailand’s Oishi has made available sugar-free version of its popular RTD tea honey lemon and original green tea at Tesco Lotus. The 380ml RTD tea in PET bottle is priced at THB 20. The drinks come with the Healthier Choice logo and is sweetened with sucralose and stevia. Consumers now have a sugar-free version of their popular RTD teas in line with the shift towards healthy eating.

MK Restaurants hotpot set with free electric pot is a hit

Image from MK Restaurant

Sensing the need to ensure Thai consumers can still enjoy hotpot at home, the Japanese hotpot chain MK Restaurants has introduced a THB 1,199 hotpot set (normal price THB 1,746) that comes with a free electric pot. The electric pot itself is worth THB 590. The 2,000 sets were quickly sold out.

Image from Lawan Losatidmonton

At the moment, hotpot chains address the problem of the lack of suitable electric pot for at home consumption by providing the pot as part of the package as a free rental or give it out for free. Normally, the pot will be collected the following day by third party delivery riders.

Even though only 2,000 electric pots were given out, this initiative does create a buzz on social media and demonstrates hotpot can still be enjoyed at home.

Use KFC Thai Home Cookbook to elevate normal dishes into something extraordinary

Image from KFC Thailand

KFC Thailand has made available KFC Thai Home Cookbook to showcase different ways to turn KFC fried chicken into new dishes. The cookbook also demonstrates how ordinary dishes such as porridge and noodle can be elevated into extraordinary dishes with the touch of KFC fried chicken. Click here to access the cookbook.

Stay-at-home consumers are struggling to find new ideas to cook during the pandemic period. Brands can take this opportunity to solve consumer’s pain point with creative meal ideas. For KFC, the latest KFC Thai Home Cookbook initiative gives assurance to consumers that their unfinished KFC fried chicken can be eventually be used as a cooking ingredient for the next meal. This in turn encourages consumers to go large with their KFC orders.

Get your fix of high-protein, low-fat chicken breast meat from Haramama

Image from Haramama Facebook

Looking for a healthy & easy option of protein? Haramama FitnessFood’s chicken breast is ready to eat and only has 126 calories per pack. The ready-to-eat chicken breast is loaded with 25.1g of protein but only 1.0g of fat, thus making it ideal for people looking for a low-fat, high-protein food to help them with their fitness regime.

Unlike other frozen chicken breast products in the market, Haramama is not chilled nor frozen. There’s no refrigeration and no reheating required. Just tear and eat.

If you want to heat it up, you can place the pack in boiled water for 8-10 minutes or remove the chicken breast from the packaging and place it on a microwave-safe dish and heat up for 1 minute.

The Haramama black pepper flavoured chicken breast is available on Shopee. Click here to purchase.

James Kane, MD of Mondelez Malaysia & Singapore, shares insights in BFM interview

Mondelez will be bringing back the limited-edition Cadbury Dairy Milk Durian in the “next few months”, said James Kane, Managing Director for Malaysia & Singapore, Mondelez International in an interview with BFM on 24 April 2020. The durian-flavoured chocolate was first launched in 2019 and “went very well”, while the Cadbury Dairy Milk Kopi C, the first localised Cadbury flavour in Malaysia, was a “successful launch in 2018,” said Kane.

James Kane, MD of Mondelez Malaysia & Singapore – Image from BFM website

Flavour and localisation are very important for Mondelez. Kane said “consumers are looking for local things and they are asking for different interesting flavours.” The Oreo Red Velvet flavour launched during Chinese New Year 2020 was deemed “hugely successful,” said Kane.

Mondelez International is leading the future of snacking by offering the right snack, for the right moment, made the right way. In Malaysia, Mondelez is pursuing a two-prong strategy of communicating what’s inside the product and ensuring the company has better-for-you, healthy options, said Kane.

Cadbury Dairy Milk chocolate will have a “new look that will bring out on the front of pack clearer labeling around what is in the product and the calories associated with it,” explained Kane. Mondelez is doing the same with its Tiger range of biscuit.

Reformulation is not new to Mondelez. In Malaysia, the company has introduced lower sodium Jacob’s crackers and Oreo Thins that represents a lighter option. Mondelez wants to do more in this space and sees it as an opportunity. The key thing is striking a balance between what consumers love and making sure people are aware of what they are eating and can make an informed choice, said Kane.

E-commerce is “a hugely growing sector but is still small for snacking in relative terms but is growing fast,” said Kane. The growth percentage in Lazada and Shopee for snacking in the month of March 2020 during the COVID-19 period was a “20 times uplift” from the previous month and the previous year, disclosed Kane.

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