Unilever’s Sariwangi, the market leader in tea bags in Indonesia, has introduced Sariwangi 3-in-1 powdered milk tea. The milk tea range comes in two variants – Teh Tarik and Caramel.
Sariwangi is late to the 3-in-1 instant tea mix game. Lipton and other tea bag producers like Boh in Malaysia have already entered into this segment. The Sariwangi 3-in-1 will provide another engine of growth for the Sariwangi brand in the near future.
FamilyMart Malaysia is offering “probably the best boba deal in town.” The FamilyMart very own Brown Sugar Bubble Milk Tea, made with imported Taiwan brown sugar bubble and 100% fresh creamy milk, is only priced at RM 4.90 for its FB fans (normal price RM 6.90). The promotion ends on 25 June 2019.
We visited FamilyMart at Mid Valley Megamall to try the milk tea. The response was overwhelming as the milk tea was sold out the previous day. Luckily, they have replenished the supply and we got ourselves the milk tea.
7-Eleven’s strategy when it comes to milk tea is collaborating with Tealive. However, FamilyMart’s approach of making and selling its own milk tea at an affordable price works. People are generally curious to see if FamilyMart can make the drink as delicious as the other established milk tea brands. In the future, the convenience store chain can even innovate with other milk tea variants.
We tasted the Philippines first alcoholic milk tea at the Boba Fest 2019, organised by Nestea at V-Mall at Greenhills Shopping Center on 25-26 May 2019.
Tipsy Tea is a new milk tea outfit in the Philippines offering unique milk tea mixed with alcohol. Consumers have the choice of vodka, tequila, gin, rum or whisky to accompany their usual milk tea.
Tipsy Tea comes in a unique pouch with lanyard but we find the packaging might not be suitable in the long run as it is a time consuming process to tie the strings.
Tipsy Tea has a permanent location at 162 Maginhawa St, Quezon City, Philippines.
The popularity of milk tea has prompted new entrants such as Tipsy tea to turn to newer ingredients and concepts such as alcohol to stand out from the crowd.
*All the images were taken by Minimeinsights.com
Etika Sdn Bhd has brought into Malaysia two new RTD teas – Lipton Matcha Yuzu Lime and Lipton Matcha Ginger & Lemongrass. Lipton Matcha Yuzu Lime contains 3.5g of sugar per 100ml, which is 52% lower in sugar compared to Lipton Lemon Flavoured Green Tea Drink.
Both RTD teas have already been launched in countries like Greece, Slovakia, Netherlands and Poland.
Indonesia’s Indomilk has introduced a convenient pack for its condensed milk. The condensed milk comes in a pouch that can be hold on the side to ensure the content can be poured without spilling. This packaging resembles the ambient yogurt in pouch made from Ecolean AB.
Leading battery brand unveils new logo, introduces new Max Plus™ range and announces new collaboration with Booking.com
PETALING JAYA, MALAYSIA (14 JUNE 2019) – Looking for a partner with super strength, an upbeat outlook, quick wit, endless endurance and dedication to powering the next adventure or achievement, big or small? Look no further. Mr EnergizerTM is your answer, and he’s more vibrant than ever.
Energizer®, makers of Energizer® Ultimate Lithium™, the world’s longest-lasting AA battery, today introduced the brand’s new global re-energised look in the Malaysian market. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr EnergizerTM, the brand’s beloved charismatic character. The new visual treatments, to be rolled out nationwide in Malaysia beginning June 2019, will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colours deployed to help consumers more easily and intuitively find the best product to suit their needs. Whether it’s the world’s longest-lasting Energizer® Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge® rechargeable battery, the new packaging and colour schemes will help consumers quickly identify the right choice and be on their way.
“We spent three years developing our new look, talking with consumers and researching their preferences to deliver an experience that’s both powerful and fun,” said Diane Lee, Business Director – Malaysia & Singapore, Energizer® Holdings Inc. “They told us they want bright, clear and helpful packaging that will stand out in a cluttered aisle. And we know they love Mr EnergizerTM, so we’ve made sure consumers will get more of him and his larger-than-life personality everywhere, from in-store to our advertising.”
“The Energizer® brand has been trusted by Malaysians for more than 40 years. With a reenergised brand and more intuitive packaging to help consumers make the right choice every time, we are confident in growing our brand from strength to strength in Malaysia while maintaining the proven formulas that they have come to know and trust. Beyond that, we are also introducing our new Max Plus™ range today to give consumers even more of the long lasting power they want, besides announcing a collaboration with Booking.com that will take Malaysians further on exciting journeys,” she added.
Mr EnergizerTM is the embodiment of physical energy, a living Energizer® battery who’s quick with a wink and a smile and always up for a new challenge or a friendly competition. He’s an animated character who lives in the real world and marvels at it with curious enthusiasm. His lasting endurance and fun-loving personality reflect the spirit of the Energizer® brand.
The changes represent the first major update to the Energizer® look since 2008, and will come to life across the entire Energizer® portfolio, starting with batteries.
Introducing Max Plus™ – Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries
In conjunction with the reenergised brand, Energizer® also introduced the new Max Plus™ range – Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries. The new line of performance alkaline batteries is designed to have increased energy density, power storage and optimised voltage, to give Malaysian consumers even more of the performance they seek. Energizer® Max Plus™ batteries – the longest lasting alkaline batteries from Energizer® yet, have a 12-Year Shelf Life[1] and last up to 14% longer[2] during use, thus creating less waste from the disposal of drained batteries.
Energizer® Holidays campaign lets Malaysians travel more in partnership with Booking.com
Energizer® is taking Malaysians even further with the newly reenergised brand, in a global partnership with Booking.com for the Energizer® Holidays campaign. In Malaysia, customers will be able to redeem a RM95 rebate from Booking.com and be eligible for the ‘Win A Year Off’ global draw, where Malaysian residents stand a chance to win RM30,000 worth of Booking.com credits.
To participate, Malaysian residents aged 18 and above just need to purchase a new pack of Energizer® batteries, battery chargers or flashlights and register your full name, email address and the barcode from the pack at https://www.energizerholidays.com/my/. In Malaysia, registration is open within the Promotion Period of 12.01am on 1 July 2019 to 11.59pm on 30 September 2019. Following this, you will receive an email at the address provided with a unique code/link, which will entitle you to a RM95 rebate for your next Booking.com accommodation costing at least RM300. Each Booking.com accountholder is entitled to only one rebate claim.
When you register your details and the barcode on the campaign website, you will also be concurrently entered in the ‘Win A Year Off’ global draw. The winner will be chosen randomly and announced on the campaign website. The prize will be delivered via a prepaid Mastercard loaded with RM30,000 issued to the winner, and is eligible for any accommodation of the winner’s choice on Booking.com.
For full details of the contest terms and conditions, please visit the Energizer® Holidays campaign website at https://www.energizerholidays.com/my/
About Energizer Holdings, Inc.
Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, MO, is one of the world’s largest manufacturers of primary batteries and portable lighting products and is anchored by its two globally recognized brands Energizer® and EVEREADY®. Energizer is also a leading designer and marketer of automotive fragrance and appearance products from recognized brands such as Refresh Your Car!®, California Scents®, Driven®, Bahama & Co.®, LEXOL®, Eagle One® and Nu Finish®. As a global branded distributor of consumer products, our mission is to lead the charge to deliver value to our customers and consumers better than anyone else. Visit www.energizerholdings.com for more details.
[1] AA & AAA only
[2] Compared to Energizer® Advanced™ AA in digital audio
10 June 2019 – A report by Picodi
Over the decades, travel and tourism have grown to become one of the world’s largest economic sectors, generating about 10% of world GDP. Tourists became a prominent source of revenue for many people. Furthermore, travelling became so popular that some places in the world, like Venice or Dubrovnik, have to deal with the problem of overtourism.
It’s no wonder that now when travelling from one side of the globe to the other is easier than ever, people go on trips more often. According to the World Tourism Organization’s forecasts, international tourist arrivals will reach 1.8 billion by 2030. And while Europe is still the top tourist destination, Asia Pacific is the fastest growing region in recent years.
What impact do these trends have on Malaysians? Picodi Analysis Team decided to find out more about the habits and preferences of Malaysian travellers. Read further to learn how often and with whom Malaysians travel, how much money they spend, what are the top travel destinations and Malaysians’ approach to organising trips.
According to the survey results, the vast majority of Malaysians prefer domestic travels over going abroad. 74% of surveyed Malaysians declared that they would rather spend their holidays in their country when 26% opted for international travels.
Among those who decide to travel abroad, the most popular countries to visit were Thailand, Indonesia, China, Singapore and Taiwan. For those who prefer the Malaysian landscape, among the top destinations were Kuala Lumpur, Penang and Melaka.
When Malaysians go on their holidays? The shoulder season is gaining its fans around the world since it allows to visit the popular tourist attractions in decent weather and with more affordable prices. Its growing popularity was also noticed by Malaysians — 42% of respondents declared that they travel during the shoulder season. 43% chose the high season and the remaining 15% prefer to travel during the budget-friendly low season.
The question remains, how much money Malaysians are willing to pay for their leisure? According to the survey results, an average Malaysian spends RM1,592 per travel. However, only 1% of respondents said that they don’t try to save on trips — the rest of them have some smart tricks which make the whole venture more affordable. Among the most popular answers, 67% of surveyed Malaysians declared that they buy tickets in advance and 50% book their stay ahead of time.
It looks like Malaysians prefer shorter getaways as 43% of respondents claimed their trips last less than a week. 41% said that they spend around a week on holidays and 16% two weeks or more. On the other hand, 1 out of 3 surveyed Malaysians goes on holiday once a year and 46% twice a year or more frequently. 20% of respondents have the opportunity to go on a trip less than once a year.
With whom Malaysians spend their holidays? Majority of the surveyed travel with their family or partner (54% and 33% respectively). 12% go with friends and only 1% prefer to travel alone.
We already know when and where Malaysians travel but how do they organise their trips? The overwhelming majority of respondents (88%) prefer to organise everything by themselves while only 12% rely on travel agencies.
The main reasons for self-organised trips pointed out by Malaysians were the ability to match everything according to preferences (66%) and the cheaper price (33%). Those who travel with agencies mention that it saves time (54%) and is more comfortable (23%).
We asked Malaysians whether they prefer to go somewhere new or re-visit their favourite places. The results show that most of them (79%) would rather explore new places and only one-fifth of respondents (21%) chose to go back to places they already know.
When it comes to organising a trip, are there any differences between women’s and men’s attitude? It turns out that men are more spontaneous in the matter of organising journeys. Nevertheless, most people prefer to plan in advance — 67% of men and 74% of women.
Sunbathing on the ravishing Bali beaches, exploring the old alleys of Paris or surfing the waves of the Australian coast? When asked about the favourite way of spending holidays, more than half of the Malaysian respondents (61%) chose sightseeing as their favourite activity. It was followed by lying on the beach (28%) and the least popular — active rest (11%).
When in Rome, do as the Romans do – the old proverb says. However, there are different approaches when travelling, especially when it comes to means of transportation or food. Among the surveyed Malaysians, 50% chose the local public transport as their favourite way of transportation, followed by renting a car (39%) and taxi (10%). As for food, 42% look for places that serve familiar dishes, 39% try local cuisine and 14% take food with them.
In theory, taking a holiday is a way to rest from work. However, sometimes it’s impossible to break free from incoming calls or emails. It turns out that almost half (47%) of surveyed Malaysians are willing to perform job-related tasks during their holidays.
We asked travellers from 41 countries how much money they spend on average per holiday. Based on the answers, we prepared a ranking which indicates the biggest spenders.
An average Malaysian spends RM1,592 per person on a holiday, which converted into USD amounts to $383. It places Malaysia quite low in the ranking. Still, most frugal travellers come from Indonesia and Pakistan — they spend $207 and $191 respectively. Australians spend the most money on holidays — $1,505 per holiday. They are followed by Hongkongers and Finns.
This report is based on the survey conducted in April and May 2019 among over 20 000 respondents from 41 countries. For the currency conversion, the average exchange for May 2019 was used.
In another crossover marketing, PT Indofood CBP Sukses Makmur Tbk has combined its Indomie instant noodle and its Chitato snack brand into a new product. Known as Indomie Goreng Rasa Chitato, the new instant noodle now features the flavour of Chitato. What is special about the noodle is it also comes with Chitato crisps as toppings.
The concept is similar to the previous collaboration between Acecook and Pringles in Japan with limited edition Pringles-flavoured ramen and ramen-flavoured Pringles in 2018.
Indomie has previously introduced Indomie-flavoured Chitato chips and now it did the reversal with the Chitato-flavoured Indomie instant noodle. We expect brands to continue to think of new ways to engage consumers with crossover marketing as this sort of marketing still has the potential to appeal to consumers.
Coca-Cola has introduced Authentic Tea House Yin Hao (银豪) Jasmine Green Tea in Singapore and Malaysia. This RTD tea is brewed with carefully selected green tea leaves that are handpicked in early spring. It is infused over 5 times with the scent of Jasmine flowers from the Heng county in China.
This unsweetened RTD tea has been certified as a Healthier Choice in Singapore and Malaysia. Available in PET (500ml and 1.5L) and can (300ml).
SELANGOR, 10 June 2019 – In the spirit of the holy month of Ramadan that is filled with blessings and the sharing of joy, Giant Malaysia is running a Corporate Social Responsibility (CSR) program throughout the Ramadan month with the theme of ‘Berkat Dikongsi di Bulan Mulia’ to give back to the community, supported by more than 200 Big Hearted Giant volunteers.
Giant Malaysia has always been at the forefront of taking responsibility in ensuring the nation’s environmental and social well-being. This Ramadan’s community service and outreach initiative is part of Big Hearted Giant various initiatives to support local and underprivileged communities around the country.
Giant returns with its 7th Annual Bubur Lambuk programme in collaboration with TV Al-Hijrah for the third year running. This collaboration with TV Al-Hijrah saw special appearances by TV Al-Hijrah celebrities bringing in joy and smiles to the recipient during the bubur lambuk distribution. A total of 20,000 tubs of bubur lambuk has been distributed at more than ten locations throughout Malaysia including a few locations in East Malaysia.
Giant is passionate about ensuring that each and every person, from all walks of life, be able to enjoy the celebration. The team visited Madrasah Ma’ahad Tahfizul Quran to distribute the bubur lambuk together with other non-perishable items and necessities such as rice, flour, sugar, condensed milk, toiletries, laundry detergent and more to a total of 52 Rohingya refugee students at the Madrasah. The team also distributed the bubur lambuk at Homeless Transit Centre and visited Kuala Lumpur Hospital’s pediatric ward to bring some cheer to the 50 children and the parents who are in the hospital and the nurses who work tirelessly to care for them.
Giant, a trusted household brand, has always committed to providing the best value and quality to the customers while also encourages goodwill, especially during the Ramadan season. Giant recently collaborated with Nestle Malaysia to set up the donation bin at 39 stores throughout Malaysia, allowing its customer to do charity while shopping at Giant. The campaign runs from 6th to 31st May 2019. The collection, which consists of numerous Nestle products will be donated to the 10 charity homes which will benefits more 500 underprivileged recipients.
Staying true to its theme of ‘Berkat Dikongsi di Bulan Mulia’, Giant Malaysia contributed RM15,000 to three underprivileged homes, Teratak Nur Barakah, Rumah Amal Cahaya Tengku Ampuan Rahimah and Pertubuhan Kebajikan Ehsan Ash-Shakur to help ease their Raya preparation at the recent re-launched of Giant Hypermarket Batu Caves. Apart from that, Giant Malaysia also partnered with the Ministry of Domestic Trade and Consumer Affairs in providing 150 people from the Kulim Bandar Baharu community the chance to complete their Raya shopping with Giant.
While the underprivileged communities are often overlooked especially during festive periods, it is Giant’s hope that their contribution has helped spread some cheer, goodwill, and the spirit of togetherness in the hearts of these communities so that they will have a blessed Raya with their loved ones.
About GCH Retail (Malaysia) Sdn Bhd
GCH Retail (Malaysia) Sdn. Bhd., (GCH) a subsidiary of Dairy Farm International, is the operator of Giant hypermarkets and supermarkets chain; Cold Storage, Mercato and Jasons Food Hall premium grocery stores. Keeping abreast of latest market trends, GCH Retail continues to deliver on modern retail experiences and avails Malaysian customers to a wide array of products and produce, including quality value selections as well as premium and exclusive offerings. GCH Retail’s latest industry accolade includes being Retail Asia-Pacific’s Top 500 Gold Winner as Malaysia’s Number 1 Retailer. Operating stores across Peninsular Malaysia and in Sabah & Sarawak, GCH Retail retains a strong foothold in the local retail industry and continues to maintain a strong leadership position.
(All information is correct as at 8 February 2018)
