KUALA LUMPUR, 11 March 2019 –The
Samsonite Luggage Trade-in Campaign returns,
and this year the world’s largest and most recognised luggage brand will do its
part to raise awareness on environmental concerns in collaboration with WWF-Malaysia.
Through the campaign, which will run from 1st March
to 14th April 2019, Samsonite will be supporting WWF’s Earth Hour
campaign by donating RM10 to WWF-
Malaysia’s conservation efforts with every trade-in purchase.
Customers can simply trade-in any pre-loved
luggage to enjoy 40% off S’Cure and 30% off ARQ models. Samsonite will also be
switching off all non- essential lights in its retail stores on 30 March 2019,
from 8.30pm to 9.30pm, in support of Earth Hour. In further support of this
initiative, all non-essential lights will also be switched off every Monday from
12pm to 1pm, during the luggage trade-in period.
“This year, we are more than happy to collaborate with WWF-Malaysia, in support of their mission to stop
the degradation of the planet’s natural environment and build a future in which
humans live in harmony with nature, as well as addressing broader issues
of the natural environment, incorporating aspects such as policy work,
environmental education and public awareness,” said Ambert Khoo, Country Head
of Samsonite (Malaysia) Sdn. Bhd.
“In addition to that, we are donating the traded-in luggage
to Kloth Cares, a Malaysian social entrepreneurship movement dedicated to Keep
Fabrics Out of Landfills through re-using, recycling and re-purposing.” he
added.
We hope that you will join us in protecting our planet, and spread
the word on this green initiative by tagging @samsonitemalaysia as well
as #protectourplanet and #samsonitetradeinMY on your social media
posts.
For more information on the Samsonite 2019 Trade-In
Campaign, log on to SAMSONITE’s website at https://www.samsonite.com.my/trade-in/
or Facebook page at www.facebook.com/SamsoniteMalaysia/
.
Product
Information
S’Cure is the deluxe version of Samsonite’s best-selling range,
that perfectly combines lightness with luscious classic exterior. It comes in
rich assorted colour and finished with chrome finishing on the locks, soft
touch pull handle and much more.
ARQ, meanwhile, is a true masterpiece that combines great function
with modern trend-setting outer shape, decorated with simple yet modern fine
grooves. Additionally, the check-in sizes are mounted with a brand-new
innovative Aero-Trac™ suspension wheel system, which effectively reduces
rolling vibration and noise. Made of Makrolon® polycarbonate, ARQ also features
a 20/80 configuration split which maximizes volume and guarantees great packing
flexibility.
SAMSONITE
Samsonite, created
in 1910 by entrepreneurial Colorado native Jesse Shwayder, is the world’s
leading lifestyle brand. Samsonite International S.A (the “Company”) together
with its consolidated subsidiaries (the “Group”), is the world’s largest travel
luggage company, with a heritage dating back over 100 years.
The Group, is
principally engaged in the design, manufacture, sourcing and distribution of
luggage, business and computer bags, women’s bags, outdoor and casual bags,
travel accessories and slim protective cases for personal electronic devices
throughout the world, primarily under the Samsonite, Tumi, Hartmann, American
Tourister, Lipault Paris, Gregory, High Sierra and Kamiliant brand names as
well as other owned and licensed brand names.
About The Earth Hour
Earth Hour 2019
will take place on Saturday, 30 March 2019 at 8.30pm local time, wherever you
are.
Having started as
a symbolic lights-out event in Sydney in 2007, WWF’s Earth Hour has grown to
become the world’s largest grassroots movement for the environment. It has been
more successful than we ever imagined – inspiring individuals, communities,
businesses as well as organisations, and was celebrated in more than 180
countries and territories last year.
For the past 10
years, people around the world have come together every Earth Hour to support
efforts to tackle climate change. And, together, we have created a powerful
movement that has helped deliver strong global commitments in tackling this
threat. Climate change remains a big challenge for us all, but another urgent
threat now also demands our attention: the loss of nature. These two combined
threats mean we must act – and now. Take action: #Connect2Earth this Earth
Hour, visit wwf.org.my/earthhour
