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Giant offers voucher, money back guarantee for private label, now on Shopee

By
Tan Heng Hong
-

Dairy Farm International Holdings (Dairy Farm) is focusing on growing its private label range particularly in its grocery business.

This comes as the pan-Asian retailer reported continued weakness in the supermarket and hypermarket businesses largely in Southeast Asia for the full year of 2017. Operating profit of the supermarkets & hypermarkets division in 2017 fell 30%

The retailer cited weak consumer spending in Malaysia, increased competition in Singapore and continued rise of mini-markets in Indonesia for the weakness in supermarket and hypermarket business in Southeast Asia in 2017.

Free RM 5 Giant voucher when shopping private label

To boost the sales of its high margin own brand products, Giant, the supermarket arm of Dairy Farm in Malaysia, is offering a RM 5 free Giant voucher to consumers who spend minimum RM 100 on participating brands in a single receipt at any Giant outlet. The participating brands are all Dairy Farm’s private label range, which also comes with a 100% money back quality assured guarantee offering quality choices at affordable prices.

Photographed by the author

7-day money back guarantee 

In Singapore, Giant is also offering the same 7-day 100% money back guarantee for its private label products to increase consumer confidence in the quality of its store brand items.

Photographed by the author

One of the most interesting thing about the 7-day money back guarantee program at Giant in Singapore is the retailer demonstrates the popularity of its private label with sales data. For example, the Papa Alfredo is number 2 in pasta and pasta sauce, while its Captain’s Catch is number 2 in seafood can.

Giant now on Shopee.com.my

Giant Malaysia has announced it is now on Shopee, making Giant another retailer to move into e-commerce. However, the Giant MY official store on Shopee only has 130 products when counted on 27 March 2018, of which around 68 or 52% of the items are Giant’s private label items. It begs to question is Giant using the Shopee platform to promote its high margin store brands?

Extra Spicy Maggi Pedas Giler!! sure to numb your tongue

By
Tan Heng Hong
-

Nestle’s Maggi is back with Pedas Giler!!, a dry spicy noodle, which is a new addition to the highly successful bowl instant noodle – soup range called Hot Mealz. Pedas Giler!! is literally translated as “Insanely Spicy”. Both Pedas Giler!! and Hot Mealz are bowl noodles weighing around 96-99g.

This is how Nestle describes the new product:

“MAGGI Pedas Giler, a new dry range of EXTRA SPICY – EXTRA SYIOK Noodles. “Spicier than ever” noodles in great flavors like Ayam Bakar and Tom Yummz. Tongue numbing spiciness from Malaysia’s own small but mighty Chili Api – that is guaranteed to set your taste buds on fire! It is also complimented with springy noodles made from the finest quality wheat from Australia, giving you satisfying bite.”

Pedas Giler!!, a mie goreng or dried fried noodle, is complementing the highly successful soup-based Hot Mealz, first launched in late 2016 and that was when Maggie entered the bowl category.

Extreme hot

Spiciness sells in Malaysia. The highly successful Samyang ramen is known for its extreme spicy taste. Locally, McDonald’s Malaysia has scored success with its Ayam Spicy McD. The Ayam Spicy McD advertisement comes with the crunchiness sound of the crispy Ayam Goreng McD and lets the expression of the eaters especially when the spicy taste finally hits them does all the talking.

Maggi uses a spicy intensity colour coded bar to describe its extreme spicy taste.

During preparation, the hot water has to be poured out as Pedas Giler is to be consumed as a dry noodle. Competitor Nissin has the turbo draining system in its U.F.O ramen to make it easy to drain out the water.

The price for Maggi Pedas Giler!! cup (97-98g) at Jaya Grocer is RM 3.50.

Maggi is throwing consumers a challenge with the “Ada Berani?” “Do you dare?” shout out.

What Mini Me thinks

With Pedas Giler!!, Maggi now has bowl noodle for both the dry and soup-based segments. Maggi is also equipped with a spicy noodle to take on the spicy Korean ramen. It is predictable Maggi will be doing a lot of marketing using the tongue numbing spiciness of Pedas Giler!! as a key theme.

Here are the rest of the Pedas Giler!! gang that has been certified halal by JAKIM. Notice the range is also available in “bag” in addition to cup as well as other the seafood berapi flavour.

From JAKIM

In Singapore, Maggi Pedas Giler!! is known as Hot Heads.

Photo Credit: Minimeinsights.com

 

Survive the long wait with Snickers Oats

By
Tan Heng Hong
-

Snickers is back with a new and healthier way to kill your hunger with Snickers Oats. Launched in early 2018 in the Malaysia and the Philippines, Snickers Oats contains oats, rich chocolatey, caramel and nutty taste.

Survive the long wait

“Snicker Oats will be able to help those who often find themselves spending a lot of time waiting on a day-to-day basis to survive these long waits as a quick snack to chew on before their next meals,” said Yee Pek Kuan, Category Business Unit Director of Mars Developing Asia. This comes as “Malaysians spend approximately an average of one hour even on just commuting, there are a lot of valuable time lost aside from affecting one’s emotions,” added Yee.

From now till 1 April 2018, Snickers Oats is also giving away prizes worth up to RM 10,000 via its ‘Snickers Oats Longest Hunger Story’ online contest.

The themes are:

  • Week 1: Longest Commute Hunger Story
  • Week 2: Longest Drive Hunger Story
  • Week 3: Longest Work Day Hunger Story

https://www.facebook.com/SnickersMalaysia/videos/1559154107485685/

The longest drive and and longest commute will resonate well with Malaysian and Philippine consumers who spend hours on the road commuting to work each day.

 

 

 

Indomie x Indomilk reveals the “unexpected” in instant noodle

By
Tan Heng Hong
-

Indofood’s Indomie has come up with another interesting idea to spark the interest of millennials for its instant noodles. Now, Indomie is promoting something that is “gokil“, an Indonesian slang meaning “awesomely crazy”, by combining Indomie instant noodle with Indomilk, the milk brand of Indofood.

The Duet Gokil TVC features the iconic Indomie chicken from the brand’s vintage commercial and the cow from Indomilk creating a new dish that is creamy and unique – Indomie x Indomilk.

As a form of consumer interaction, Indomie eaters are invited to showcase their own Duet Gokil creations.

The official recipe is available on this link. Indofood, Indonesia’s leading food and drink giant, is making full use of its range of popular food products and incorporating them into the Duet Gokil creation.

The Indomie Rasa Kari Ayam (chicken curry) is a recipe that uses Indomie Kari Ayam instant noodle, Indomilk full cream milk, Indofood sambal hijau (green spicy sambal), Chitato potato crisps (original flavour) and 400ml of water as its key ingredients.

#HypeAbis

As a celebration of the creativeness in using Indomie in food creation, Indofood offered up to 20% discount on special Indomie dishes from restaurants like Warunk Upnormal and Ropangyuk! when ordered on Go-Food, Indonesia’s biggest food delivery platform. These creative Indomie dishes such as Indomie Salted Egg, Indomie Sambal Matah and Indomei Kuah Susu are described as “HypeAbis” or totally hyped. The promotion lasted from 2-14 March 2018.

The following list is the participating stores

JAKARTA

  • Warunk Upnormal
  • Ropangyuk!
  • Ayam Geprek Mas Eko
  • Keibar
  • Ayam Geprek Master
  • Saltedegg.Ind
  • Ayam Geprek Mas Bimo
  • Warung Nyinyir
  • Ayam Geprek BOZZ
  • Dapoer Roti Bakar

SURABAYA

  • Ayam Geprek Juragan
  • Ayam Geprek Jaya
  • Puncaknya Soerabaia
  • Martabak Wow
  • Indomie Keroyokan
  • Warunk Upnormal
  • Indomie Goreng Puedes Bikess
  • Mie Abang Adek

What Mini Me thinks

Indomie has ingrained itself into the current Indonesian youth lifestyle who is always on the search for things that are now trending (kekinian). The instant noodle brand is seen not as just a staple, cheap and cheerful product but something that speaks the language of its young target consumers.

Through supporting the creative use of Indomie to come up with new menu both at home and in foodservice, it has opened up another avenue for consumer engagement with the brand.

The instant noodle brand dares to do things other brands would not do and that is doing the “unexpected” such as featuring Indomie as a flavour in potato crisps and the recent suggestion of adding milk into instant noodle.

All these marketing activities serve to help moderate the decline of the instant noodle market in Indonesia, which is already happening in other parts of the instant noodle-eating countries in Asia like China and Thailand.

 

 

Aquarius with 8 vegetable, fruit extracts ready to restore and replenish

By
Tan Heng Hong
-

Coca-Cola (Thailand) has launched Aquarius, a low-calorie beverage that contains eight fruit and vegetable extracts, according to the press release on 19 March 2018. The drink comes in a refreshing grapefruit flavour with the concept ‘ready to restore and replenish.’

This product is positioned in the ‘replenishing drink’ market, which the company said has ‘growth potential thanks to the country’s hot climate and the active lifestyles of young workers,’ reported The Nation.

Aquarius with eight fruit and vegetable extracts is certified as a healthier choice by the Ministry of Public Health. The extracts come from lemon, orange, carrot, red beet, kiwi fruit, passion fruit, apple and blood orange.

The 350ml drink in PET bottle is priced at THB 18 (USD 0.58) at 7-Eleven.

Aquarius +8 first launched in Myanmar

Interestingly, the Aquarius +8 with eight fruit and vegetable extracts was first introduced in Myanmar in 2017 but in a different packaging design.

The on-the-ground marketing activation in Myanmar includes body combat, zumba and tabata cardio. Tabata is a form of high-intensity interval training that forces you to work at a very high intensity for short periods of time.

The sports drink’s non-sports related marketing messages include making the drink relevant to be consumed while working, studying or going out because it is low in calorie and is good for you.

The 350ml Aquarius +8 (PET) is selling in Myanmar’s Grab & Go Convenience Store at MMK 400 (USD 0.29). It is also available in can.

What Mini Me thinks

It is interesting to see Coca-Cola launching Aquarius +8 first in Myanmar before launching in a more matured market like Thailand. In most cases, it should be the other way round.

The most interesting is the strengthening of the healthy image of Aquarius, first launched in 2015 as an enhanced hydration drink for everyday consumption, with the new addition of vegetable and fruit extracts.

Energy-giving Goodday Charge arrives

By
Tan Heng Hong
-

Dairy companies in Malaysia are upgrading to functional drinking milk. In March 2018, Etika Sdn Bhd launched Goodday Charge, a chocolate milk with 10 nutrients. Goodday Charge chocolate milk with MutiPro contains protein, calcium, vitamin C, D, A, B1, B2, B6, iodin and niacin. They are known to help strengthen the bone, improve eye health, support growth and boost energy.

The product is described as a “delicious new energy” with the “energy from milk.”

Goodday Charge has more added nutrients

Goodday Charge has additional nutrients and healthier than the existing Goodday chocolate milk. Goodday Charge is lower in energy, carbohydrate, total sugar and fat compared with Goodday chocolate milk. It also has additional vitamin C, B1, niacin and more calcium. Goodday chocolate milk, meanwhile, has more iodine and zinc.

Even though it is known as a chocolate milk that re-energises you, each 250ml serving of Goodday Charge provides 6% of the daily energy requirement of 2,000kcal. As a comparison, the Goodday chocolate milk offers more at 9%.

Due to the addition of the extra goodness, Goodday Charge is priced at a slight premium over Goodday chocolate with the former selling at RM 2.50 per 250ml at Shell, while the latter is selling at RM 2.20.

The SIG Combibloc packaging gives the product a more robust feel. SIG has won quite a number of new contracts in Malaysia lately including Goodday Charge and Fernleaf UHT range. The Fernleaf, Ribena and Dutch Lady 200ml drinks are all in SIG Combibloc.

Energizer Shop in the Dark 2018 Brings Back Popular Challenge for the Third Year

By
Tan Heng Hong
-

Up to RM120,000 worth of shopping sprees to be won by ten (10) finalists

Get your shopping carts ready and get energised! Grab your chance to be one of the lucky ten (10) participants to win a shopping spree worth up to RM12,000 each with the return of the ever popular Energizer® Shop In The Dark campaign! Energizer®, one of the world’s largest manufacturers of primary batteries and the Maker of the World’s Longest Lasting Battery is launching Energizer® Shop In The Dark 2018, bringing back the popular competition for the third consecutive year – now bigger and better than ever!

“The high participation level and public enthusiasm for the Energizer® Shop In The Dark campaign for the past two years has motivated us to not only bring it back for the third year running, but to make it more exciting than ever! We have even bigger prizes and more ways to sign up this year so don’t miss your chance! We are making our roadshows and our Virtual Reality challenge at the roadshows more accessible than ever – by bringing the roadshow to more than 60 locations in seven cities around Malaysia – including to Sabah and Sarawak for the first time,” said Aaron Abner Ang, Senior Brand Manager – Malaysia, Singapore & Indonesia, Energizer® Holdings Inc.

The call for entries for this year’s Energizer® Shop In The Dark 2018 contest is open from 14 March until 31 May 2018. Entry submission can be done beginning 14 March by participating in the Virtual Reality challenge at the roadshow locations; or beginning 15 March by submitting entry forms online or via mail-in, or by playing the online game on the competition microsite. Consumers can submit entries through any of the methods or even all three methods, making it easy for members of the public from states outside the roadshow locations to participate. Every entry submission via the Virtual Reality challenge and the entry form submission will require new proof of purchase comprising a minimum RM15 worth of Energizer® or Eveready products in one receipt.

A total of ten (10) finalists will be chosen – six (6) from the Virtual Reality challenge participants, three (3) from the contest form submissions and one (1) from the participants of the online game. All ten (10) finalists will participate in the grand finale where they will each have 10 minutes to shop till they drop in a shopping spree worth up to RM12,000 per finalist. The grand finale will be held at a location and date to be announced later.

The dedicated microsite for Energizer® Shop In The Dark 2018 at www.sitd2018.com.my offers a one-stop source of information on the competition. Members of the public can check the full list of roadshow locations, view the entry mechanics and contest rules for Energizer® Shop In The Dark 2018, submit the online contest form and play the online game on the microsite. Find out more at www.sitd2018.com.my and stay updated on Energizer®’s activities via Facebook at https://www.facebook.com/EnergizerMY/.

 

 About Energizer®

Energizer® Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, Mo., is one of the world’s largest manufacturers of primary batteries and portable flashlights and lanterns. Energizer® is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products Energizer® MAX® premium alkaline; Energizer® Advanced performance alkaline; Energizer® Ultimate Lithium; Rechargeable batteries and charging systems; and portable flashlights and lanterns.

Energizer® continues to fulfil its role as a technology innovator by redefining portable power solutions to meet people’s active lifestyle needs for today and tomorrow with Energizer® charging systems for wireless video game controllers; and specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, toys and watches. Energizer® is redefining where energy, technology and freedom meet to bring to market consumer-focused products that power the essential devices that help people stay connected and on the go at work and at play. Visit www.energizer.com.my

5 Key Takeaways from The Map of eCommerce Malaysia

By
Tan Heng Hong
-

Lazada most visited eCommerce while Shopee leads as highest ranking mobile shopping app end 2017

20 MARCH, 2018, KUALA LUMPUR – Latest figure by the Department of Statistics Malaysia indicate the digital economy has contributed 18.2% to the Malaysia’s GDP, amounting as much as RM290.9b in 2016. Since then, eCommerce has continued to grow at a rapid rate as both government and private sectors continued to heavily invest into the digital industry.

To keep track of this fast-paced tech economy, the Map of eCommerce was created to ascertain the key players in the country and reveal key insights for Malaysians.

  1. Lazada extends its lead in Malaysia

Comparing online traffic between Q3 and Q4 2017, we saw an increase of 13.8 million average monthly visitors for Lazada. This widens the gap between Lazada and its closest competitors 11street (increase of 5.9 million average visitors) & Shopee (increase of 5.3 million average visitors) when comparing to the previous quarter.

Until its competitors are able to find an answer to Lazada’s dominance, the Alibaba backed eCommerce looks set widen its lead as its Chinese investors further pumps in US$2b (RM7.83b) into Lazada.

Shopee also saw impressive growth as they replaced Lelong as the 3rd most visited eCommerce in Q4 2017. This comes not long after their parent company SEA obtained US$550m (RM2.1b) in funding on September 2017 with plans to utilise most of its funds to develop its eCommerce platform.

  1. Shopee overtakes Lazada as the top mobile shopping app

Though Lazada leads in terms of website traffic, Shopee overtook Lazada to rank as the best app on both Google Play and iOS App stores. This is significant as Southeast Asia is a mobile-first region where consumers are more likely to search and compare products using mobile devices.

Our recent whitepaper study on the State of eCommerce SEA saw 74% of online traffic in Malaysia sourcing from mobile devices (both smartphones & tablets). Shopee has been a mobile-first eCommerce since its inception in 2015, launching its mobile application as a mobile C2C marketplace across Southeast Asia.

Runners up after Shopee is Lazada, 11street, Zalora and Lelong. The mobile shopping app is ranked on the highest number of downloads, least number of uninstalls, engagement (app usage), revenue, consumer ratings and others.

  1. An average 30% increase in online traffic for MY’s top 50 eCommerce due to year-end promotions

Malaysia’s top 50 eCommerce experienced an overall 30% increase in online traffic due to year end sales. In fact, all vital eCommerce sale periods took place in the last months of 2017. Among the most popular online sale periods were #MYCyberSale (9-13 Oct), 11.11 Sale (also known as Single’s Day on 11 Nov), Black Friday (24 Nov) and 12.12 Sale (12 Dec). The most popular sale period was 12.12 Sale followed by Singles Day where searches for promotions on Lazada, Shopee and Zalora were the highest in 2017.

  1. Malaysia’s top five eCommerce has provided more than 1,000 jobs

The top five eCommerce platforms in Malaysia Lazada, 11street, Shopee, Lelong and Zalora has created more than 1,000 jobs in Malaysia. This figure was found by searching for staff who were working in the mentioned eCommerce companies and is currently in Malaysia.

The number of persons currently working in the top five eCommerce could be even higher as not all employees have a LinkedIn account. Nevertheless, this is a significant number given that the Malaysian government expects its digital economy employment to surpass global average by 2025.

  1. Local fashion brands continue to dominate on Instagram

Malaysia’s local fashion brands were more popular on Instagram when compared to regional and international players such as Zalora, Sephora and Lazada. The three most popular eCommerce on Instagram is Bella Ammara, Naelofar Hijab and Fashion Valet. Among the three players, Fashion Valet is among the oldest fashion-centric eCommerce which has been in Malaysia since 2010.

Malaysia’s fashion eCommerce is among the most active in Instagram where they publish engaging content on a regular basis and partner with various celebrities and Insta influencers to garner further customers.

Click here to view the full infographic: https://iprice.my/insights/mapofecommerce/en/

Methodology

  • The Map of E-Commerce ranks Malaysia’s top 50 e-commerce players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff. Data was collected in January 2018
  • Monthly Visits – Average monthly website visits. Source: SimilarWeb
  • App Ranking – Average ranking of mobile app. Source: App Annie
  • Social Media Followers – Source: Facebook, Twitter & Instagram
  • Number of Employees – Source: LinkedIn. Data will be displayed as (n/a) if the number of employees is not available
  • List of Merchants – E-commerce who received more than 100,000 visitors per-month or 100,000 social media followers are qualified for this list.
  • The following industries were not included in this list: e-ticketing, financial services, rental services, insurance, delivery service, food & beverage, meta-search, couponing, cashback websites and ecommerce who solely provides classified ads/P2P services.
  • All e-commerce who initiated their business as a physical store were excluded from this list.

About iPrice Group

iPrice Group is a meta-search website where Malaysian consumers can easily compare prices, specs and discover products with hundreds of local and regional merchants. iPrice’s meta-search platform is also available in six other countries across Southeast Asia namely in; Singapore, Indonesia, Thailand, The Philippines, Vietnam and Hong Kong. Currently, iPrice compares and catalogues more than 100 million products and receives more than five million monthly visits across the region.

iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

On a regular basis, iPrice Group releases key insights on topics pertaining eCommerce, startups and others. Stay tuned to iPrice’s insights here: https://iprice.my/trends/insights/

Coca-Cola embraces coffee to reignite growth in Southeast Asia

By
Tan Heng Hong
-

Georgia Coffee has come under the spotlight during the recent signing of a four-year beverage concession agreement between MCAT Box Office Sdn Bhd (MBO Cinemas) and Coca-Cola Malaysia on 14 March 2018.

Freshly brewed Georgia Coffee – Americano, Cafe Latte and more are now available at all MBO Cinemas in Malaysia. MBO Cinemas is the third largest cinema chain in the country and currently has 27 locations and 213 screens nationwide.

Georgia Coffee was previously available at Golden Screen Cinema (GSC) MyTown Premiere Class.

Push into coffee segment

We are seeing Coca-Cola making a strong push into the coffee segment, not just in Malaysia but also in Indonesia and Vietnam. In Vietnam, the company released a range of Georgia RTD coffee in 2017. The canned coffee is imported directly from South Korea.

Georgia RTD coffee promotion at Ministop in Vietnam

In Indonesia and Malaysia, the focus is on the foodservice channel. In Indonesia, Coca-Cola Amatil revealed a new range of café-quality Grinders Coffee capsules and professional Caffitaly capsule machines at the end of 2017. The machines and capsules were made available nationally through leading Indonesian retailers from 20 November 2017.

What Mini Me thinks

Coca-Cola’s recent push into the coffee segment can be interpreted as a move by the beverage giant to diversify the portfolio away from the carbonate segment, which is faltering and embrace coffee, which is witnessing growth.

In Malaysia, the intense Nescafe-Wonda rivalry in the RTD coffee segment might have deterred Georgia from entering into the retail scene. The foodservice channel is thus seen as a safer area to cultivate consumers to the taste of Georgia before making the final push into the retail segment.

 

 

 

Get your star moment with InnerShine® Ambassador Siti Saleha

By
Tan Heng Hong
-

Join the Pencarian Wajah #InnerShineCantikSemulaJadi today!

PETALING JAYA, 20 March 2018 – Let your inner natural beauty shine through with the new-formulation BRAND’S® InnerShine® Prune Essence with Vitamin E and new InnerShine® brand ambassador Siti Saleha! In conjunction with the launch of the new formulation, BRAND’S® Suntory (Malaysia) Sdn Bhd together with Watsons Malaysia is running the Pencarian Wajah #InnerShineCantikSemulaJadi contest.

Held from 1 March to 23 April 2018, the fun and interactive Pencarian Wajah #InnerShineCantikSemulaJadi contest encourages more Malaysians to express their natural beauty. What’s more, Malaysians have a chance to grab a spot in the next upcoming InnerShine® promotion campaign with rising Malaysian star Siti Saleha.

“We want Malaysians to enjoy the wonderful benefits of prune essence. Radiant, youthful skin is achieved not just through external beauty regimes, but also by consuming the right nutrients for the body. The Pencarian Wajah #InnerShineCantikSemulaJadi contest embodies the essence of our great partnership with Watsons Malaysia, who shares our vision of helping people look and feel their best selves every day. This is also a fun way for us to enable fans to get one step closer to Siti Saleha, who herself believes in being beautiful, naturally from the inside out. We hope all Malaysians will unleash their moments of inner beauty and let their glory shine through in this fun contest. Don’t hold back!” said Kuang Ming Ming, General Manager of BRAND’S® Suntory (Malaysia) Sdn Bhd.

To enter this contest,  just follow these simple steps: register yourself as a Watsons Malaysia member (if you are not a member yet) and purchase a 12-bottle or 24-bottle pack of BRAND’S® InnerShine® Prune Essence with Vitamin E, and make sure to keep your receipt as proof of purchase. Take the most photogenic picture of yourself looking naturally beautiful, post it on Instagram and get creative with the caption. Include the hashtag #InnerShineCantikSemulaJadi and be in the running to win:

  • The GRAND PRIZE of 200,000 Watsons VIP points and a special feature in the next InnerShine® promotional campaign together with InnerShine® ambassador Siti Saleha
  • One of 12 CONSOLATION PRIZES of 100,000 Watsons VIP points each and BRAND’S® InnerShine® products
  • MOST LIKED: Instagram photo prize of  RM500 cash

Make sure your Instagram account is set to “public” as BRAND’S® Suntory will be contacting the winner directly and announcing the winner via Instagram.

BRAND’S® InnerShine® Prune Essence with Vitamin E is available at a retail price of RM32 for a pack of six bottles and RM58 for a 12-pack at all Watsons outlets nationwide, and other selected pharmacy chains and hypermarkets.

For more information on the Pencarian Wajah #InnerShineCantikSemulaJadi contest or BRAND’S® InnerShine® Prune Essence with Vitamin E, please visit the BRAND’S® InnerShine® Facebook page at https://www.facebook.com/innershineclub/ or the BRAND’S® website at www.brandsworld.com.my

About BRAND’S®

The BRAND’S® legacy started in 1835 when Henderson William Brand, the royal chef of Buckingham Palace in London, created a fat-free, easily digested chicken consommé that later became a huge commercial success. Available in 20 countries worldwide and widely recognised as BRAND’S® Essence of Chicken, this special formula gained prominence over the next 180 years for its nourishing goodness. With modern science, rigorous research and innovative technology, BRAND’S® has diversified its products to include health tonics, beauty nutritional drinks and energy drinks. BRAND’S® remains committed to promoting overall wellness in health, beauty and positive living to enrich people’s lives and create possibilities that inspire them to be their best selves.

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