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Suntory rolling out goodmood in Thailand

Image from Nation Multimedia and The Bangkok Post

Suntory PepsiCo Beverage (Thailand) Company Limited has formally announced it has introduced ‘goodmood’ to establish a new ‘Water Plus’ category, which the company describes as a ‘premium refreshing hydration with healthier proposition.’

goodmood is certified as a Healthier Choice as it contains less than 6g of suger per 100ml.

The company cited strong opportunities in the non-carbonated space where water and non-carbonated soft drinks now account for roughly 70% of total sales volume (on+off premise) based on Nielsen Retail Index MAT December 2018. The packaged water market in Thailand grew 5% in value in 2018 compared with 2017 to reach THB 34.9 billion by the end of 2018.

In Japan, the natural tasting water (Water Plus) category is growing strong where its contribution to the packaged water market has risen to 30% (2018) from 19% five years ago citing Intage data. Suntory is the number player in the Japanese packaged water market.

goodmood comes in two flavours – blackcurrent (only available at 7-Eleven from 14 March 2019) and yogurt is already in the market and is the only yogurt drink in clear form in the market. goodmood yogurt is sold at convenience stores, supermarkets and traditional trade stores.

Suntory has invested THB 100 million to install the production facilities at its factory in Saraburi province in central Thailand and will spend another THB 170 million to promote the drink in 2019.

goodmood was previously launched in Indonesia in 2017 to a roaring success. goodmood is up against the new B’lue vitamin-enriched water just launched in Thailand in March 2019 by the joint venture between Danone and Sappe as well as other healthy flavoured water drinks in the market.

Start stronger with Dutch Lady +Protein milk drink

Image from Dutch Lady

FrieslandCampina has brought its Protein + ready-to-drink (RTD) milk concept from Vietnam into Malaysia. Dutch Lady Protein+ made its maiden debut in Vietnam in 2018 and said to have the highest protein content in the local market.

The new product has 4.1g of protein per 100ml. A recommended serving of two packs of Dutch Lady +Protein a day helps supply 14.8 grams of protein, equivalent to about 40% of the Nutrient Reference Values (NRV) in Malaysia.

In Malaysia, the protein in the Dutch Lady +Protein is described as the ingredient for the building of strong muscle, which is the same approach used in Vietnam.

Based on talks with a trade insider in Vietnam, the concept of protein in Vietnam is still underdeveloped as Vietnamese consumers are more into the benefit of calcium for stronger bones, which would lead to a taller body. Dairy brands from Vietnam to Indonesia have fully exploited the merit of being tall as an indicator of a well nourish body thus helping young consumers to gain an advantage in life.

In a more matured market like Malaysia, protein might work as consumers now wanted more from their milk. Fonterra is already promoting healthy muscles, joints and bones for improved mobility through its Anlene MoveMax formulation. It is important to understand Malaysian consumers’ motivation for high protein whether it is for satiety, weight loss, muscle or energy so that more high-protein foods can be launched in the market.

Heavenly Blush releases collectible Japan Land packaging for its yogurt drink

Heavenly Blush has unveiled in early 2019 a limited-edition, collectible range for its Heavenly Blush yogurt drink in carton packaging. The theme strengthens the low-sugar image with the tagline “less sugar can be sweet too!” and “be youthful with less, in Japanese way.”

The Japan Land series features packaging depicting images of traditional Japanese shop houses commonly found in manga. The images invoke romance and a carefree lifestyle targeting at young Indonesian consumers who are into the Japanese pop culture.

F&N Fruit Tree Fresh Wonders Super Green Juice with chia seeds

Packed with superfoods, F&N new Fruit Tree Fresh Wonders Super Green Juice comes with kale, spinach, broccoli and chia seeds. Chia seeds are popular as they contain a massive amount of nutrients with very few calories.

Super Green Juice is part of the F&N Fruit Tree Fresh Wonders range comprising Luscious Berries and Zesty Lime, first launched in Singapore in 2017. They were the maiden chia seed juice drinks in the local market.

Fruit Tree Fresh Wonders Super Green Juice has no sugar added and is made from 100% juice.

F&N Pu Erh Chrysanthemum taps into local tea drinking culture

Image from F&N Seasons Malaysia

F&N has made available its new Pu Erh Chrysanthemum in Singapore and Malaysia under the Seasons range. The unsweetened drink is a blend of Pu Erh tea and sweet chrysanthemum, which the local calls guk pou/guk bo in Cantonese or ju pu in Mandarin. The drink is free from added perservatives, colouring and sugar.

F&N Seasons Pu Erh Chrysanthemum was apparently launched in the Singapore and Malaysia markets as early as the run up to the Chinese New Year in 2019 but we did not spot it during our routine store check in Malaysia.

The choice of Pu Erh and chrysanthemum taps into the local tea drinking culture in the two Southeast Asian countries.

Now Lay’s dives into the salted egg yolk flavour in Thailand

PepsiCo Thailand has jumped into the salted egg yolk bandwagon with its own adaptation of the popular salted egg yolk flavour. The Lay’s Salted Egg Flavour Potato Chips was previously launched in China in 2018 and has now found its way into Thailand.

Rival Tasto from Berli Jucker Foods has also recently unveiled its Signature Salted Egg Chips in original and spicy flavours. The latest Lay’s Salted Egg Flavour Potato Chips will be competing with Tasto as well as Singapore’s Irvins, which is the benchmark for all salted egg chips.

Tasto Signature Salted Egg Chips

Irvins has opened on the 3rd floor of Central World in Bangkok in February 2019.

Irvins in Bangkok

It is really hard for potato/cassava chip mainstream brands to compete with Irvins in terms of taste but they do have the upper hand in terms of better reach and lower price, thus giving them a wider market.

The salted egg yolk flavoured snacks can potentially do well if they do not compete directly with Irvins. They can do so by combining with seaweed or seafood in the example of Taokaenoi Seasoned Squid and Tempura Seaweed with salted egg.

Taokaeonoi Tin Ten Seasoned Squid Salted Egg

Calbee URC offers new Jack ‘n Jill Calbee potato chips

Image from Calbee Malaysia

Calbee URC Malaysia Sdn Bhd, the joint venture between Philippine-based URC and Japan’s Calbee, has officially launched the Jack ‘n Jill Calbee potato chips at Sunway Pyramid shopping mall in January 2019. The new wave-like shape potato chips come in three flavours – Smoky BBQ, Flamin’ Chili and Classic Salted.

URC Snack Foods Malaysia and Singapore general manager Brian Go said “we are confident that the texture and freshness of the chips will appeal to the Malaysian palate, especially the younger generation.”

As Malaysians are increasingly exposed to imported snacks, their expectation of snack has changed. It is now a good time for Calbee URC to step up the game and offer more innovative products to Malaysian snack food eaters beyond the mainstream flavours and textures.

7-Eleven Malaysia Presents Cool NEW Treats – Aiskleem and UniCornetto!

Beat the heat with the latest cool offerings from 7-Eleven Malaysia! The leading convenience chain store recently launched its exclusive soft serve series AiskleemTM and the latest flavour – Mmmmocha – is a creamy combination of chocolate and coffee, swirled into a crunchy wafer cone. Exclusively available in selected stores at RM2.50 each, this ‘mmmm-outhwatering’ delight is sure to make you happy!

7-Eleven Malaysia has previously generated online buzz with EbonyllaTM, a creamy black vanilla-flavoured soft serve. Served in an equally black charcoal-infused cone, it was definitely a sensational content for the ‘gram.

Currently, the AiskleemTM Mmmmocha is available in the following 7-Eleven outlets and will be appearing in more outlets soon. Stay tuned!

  • Store #1078, Level 1 Berjaya Times Square
  • Store #1934, LG001-1B, Sungei Wang Plaza
  • Store #2381, Ansa Hotel KL
  • Store #0295, Level 1, KL Sentral
  • Store #1400, L3-11, Level 3, Terminal Bersepadu Selatan
  • Store #0333, Ground Floor, Berjaya Times Square
  • Store #2594, Ground Floor, Nu Sentral Shopping Central
  • Store #2588, Jalan SS4D/18, Caltex Petrol Station
  • Store #1860, Taman Sutera Utama, Skudai, Johor
  • Store #0155, Jalan Sultan Ibrahim (Stulang), Johor
  • Store #2535, Level 2, Galleria @ Kotaraya, Johor

UniCornetto

Drop by any 7-Eleven and catch the magical UniCornetto, the popular unicorn-themed ice cream from Walls making rounds on social media. Available at RM3.20 each, this cotton-candy and marshmallow-flavoured confection is the perfect ingredient to snap an Insta-worthy photo!

Stay cool and try these sweet treats today!

7-Eleven Malaysia’s Full Year EBITDA Up 5.6% from Previous Year to RM147.7 Million

Comments from Chief Executive Officer – Colin Harvey

We are pleased with our Full Year Ebitda growth of 5.6%, however we continue to see opportunity for improvement. We are confident that our strategy roadmap focussed on strengthening the key areas of, assortment, supply chain, operational excellence, store base, and digitally enabling the organization will bear fruit in terms of financial performance, and overall customer shopping experience. I look forward to the challenges ahead in ensuring that 7-Eleven remains Malaysia’s first choice convenience store.

Review of Current Quarter Performance versus Corresponding Quarter Last Year

The Group’s revenue for the current quarter of RM554.3 million grew by RM8.0 million or 1.5% against the corresponding quarter’s revenue in the previous year of RM546.2 million. The growth in revenue continued to be driven by the growth in new stores, higher average spend per customer and better consumer promotion activity.

Gross profit of RM208.3 million improved by RM11.0 million or 5.6% compared to the corresponding quarter in the previous year. This was mainly attributed to the increase in revenue and improvement in gross margin by 1.5% points. The improvement in gross profit was attributed to higher gross profit margins across most categories boosted by marketing income.

Other operating income of RM1.8 million decreased by RM8.3 million or 81.9% compared to quarter of previous year, primarily attributed by compensation income from vendors of RM7.5 million in the previous year.

Selling and distribution expenses for the quarter increased by RM9.6 million or 6.2% against the corresponding quarter in the previous year. This was mainly due to new store expansion resulting in higher staff related costs and rental costs.

Despite increase in revenue, gross margin improvement and higher marketing income, the Group recorded a decrease of RM3.3 million or 21.1% in profit after tax due to higher other operating income in previous year.

Review of 12 Months Period Performance versus Corresponding Period Last Year

For the 12 months ended 31 December 2018, the Group’s revenue of RM2.22 billion grew RM29.0 million or 1.3% against the previous year of RM2.19 billion. The growth in revenue was driven by the growth in new stores, improvement in same store sales and consumer promotion activity.

Gross profit improved by RM41.8 million or 5.4% compared to the corresponding period in the previous year. This was mainly attributed to the revenue growth and gross profit margin expansion of 1.4% points. Other operating income decreased by RM12.2 million or 68.9% compared to the previous year.

The Group registered profit after tax of RM51.3 million which is RM1.2 million or 2.4% increased against the previous year driven by higher profit contribution amongst most product categories and higher marketing income offset against lower other operating income.

Future Prospects

The Board of Directors is of the view that the trading conditions for the next quarter are expected to improve driven by domestic demand and anticipated heighted consumer sentiment. The Group will continue to refresh the 7-Eleven brand in the mind of the customer though innovations in our promotions, the products and pricing. We expect to see further improvement in the next quarter by pursuing our core strategy pillars of Operations Excellence, Cost Management and Commercial Innovation.

KFC ghost pepper sends a fiery heat that grows with every bite

Image from KFC Malaysia

Spicy food is the way to win over the heart of a Malaysian. To this end, KFC Malaysia has introduced the new KFC Ghost Pepper Zinger Burger and Twister. Known as one of the world’s hottest chili peppers, ghost pepper or “bhut jolokia” is said “to send a fiery heat thrill that grows with every bite,” according to KFC Malaysia.

KFC Ghost Pepper Zinger burger and Twister are available in Ă  la carte starting from RM10.90 (Zinger burger) and RM8.90 (Twister).

The KFC Ghost Pepper is available nationwide at all KFC restaurants from 21 February 2019 for a limited time only.

Nestle Malaysia has scored a winning goal with its Maggi Pedas Giler (Insanely Spicy) instant noodle, while Samyang has also won big with its fiery noodles. Ghost pepper could perhaps be the next spicy flavour that would get Malaysians truly excited.

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