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MBO Cinema to Feature New Cast from Coca-Cola

By
Tan Heng Hong
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Eric Tan, Commercial Director for Bottling Investment Group Malaysia-Singapore-Brunei, The Coca-Cola Company. Wee Li Ying, Customer Development & SIMA Digital Transformation Director, The Coca-Cola Company. Gareth McGeown, Chief Executive Officer, Bottling Investment Group Singapore-Malaysia-Brunei, The Coca-Cola Company. Lim Eng Hee, Chief Executive Officer, MBO Cinemas. Cheah Chun Wai, Chief Operation Officer, MBO Cinemas.

MCAT Box Office Sdn Bhd (MBO Cinemas) has appointed Coca-Cola Malaysia under a new beverage concession agreement that will feature a completely new range of drinks choices to quench the thirst of cinemagoers at its 27 cinemas across the country.

MBO Cinemas is the third largest cinema chain in Malaysia, with 27 locations and 213 screens nationwide that offers special hall such as BIG SCREEN, KECIL, MX4D and PREMIER to cater to all kinds of cinemagoers from the discerning and adventurous to couple and family with young children.

Under the four-year agreement, the wide variety of halal beverages produced by Coca-Cola Malaysia to be served include Coca-Cola Classic, Coca-Cola Zero Sugar, Sprite, Fanta Strawberry, A&W Sarsaparilla, Aquarius, Heaven and Earth Ice Lemon Tea, Minute Maid Refresh Orange, Minute Maid Pulpy Orange, Minute Maid Qoo Fuji Apple, Dasani mineral water, Glaceau Vitamin Water (Essential, Power C & Restore) and Georgia Coffee.

For an icy experience, there is also an upgrade option to Frozen Coca-Cola and Frozen Fanta Grape for only RM1 more at MBO Citta Mall, MBO Subang, MBO Setapak Sentral, MBO Kepong Village, MBO Klang, MBO Kuantan, MBO Ipoh and MBO Batu Pahat.

The agreement was officially signed in Petaling Jaya today by Gareth McGeown, Chief Executive Officer of Coca-Cola’s Bottling Investment Group Malaysia-Singapore-Brunei, and Lim Eng Hee, Chief Executive Officer of MBO Cinemas.

Witnessing the signing were Coca-Cola Malaysia’s Customer Development & Digital Transformation Director, Wee Li Ying and MBO Cinemas Chief Operation Officer, Cheah Chun Wai.

“The concession stand is where the immersive cinema experience all begins and we are proud to be able to improve and enhance the experience for MBO cinemagoers now with a range of icy cold beverages from Coca-Cola to go with the fresh popcorn and snacks. I would like to compliment MBO on its excellent casting decision in choosing Coca-Cola Malaysia as its co-star,” said McGeown.

McGeown said the partnership with MBO is part of Coca-Cola’s continued commitment to the market and its customers in Malaysia, where the Company has already invested over RM1 billion since 2010 and has last year announced an additional investment of RM500 million.

“We will continue to invest in delivering to Malaysian consumer’s changing tastes and needs and to growing our presence in the country which has a positive effect on the economy, employment and importantly our local business partners like MBO.”

MBO Cinemas Chief Executive Officer, Lim Eng Hee said, “Whether it is a refreshing cold drink to complement our fresh popcorns or a hot, freshly brewed Georgia Coffee, the wide of beverages offered by Coca-Cola at our cinemas will elevate the whole movie going experience.”

About MBO Cinemas

MBO Cinemas has steadily grown to become a leading name in the cinema industry since it first opened its doors to Malaysians in 2005. Now one of the top three largest cinema chains in the nation, MBO shows no signs of slowing down as it has open up an additional 3 new locations in 2017, totalling to 27 locations and 213 screens. MBO strives to be Malaysia’s most loved cinema brand by providing wholesome quality entertainment experiences delivered by a team of friendly and professional movie lovers. For more information about MBO Cinemas, please visit http://www.mbocinemas.com/

The Coca-Cola Company in Malaysia

In addition to Coca-Cola, one of the world’s most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 80 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coca-Cola Light, Coca-Cola Zero Sugar, Sprite Zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).

Coca-Cola has invested over RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.

From recycling through partnership with the Malaysian Nature Society and Universiti Putra Malaysia (UPM), to working with Raleigh International and Muslim Aid Malaysia to provide access to clean water for more than 22,000 villagers in rural Sabah, and economically empowering women through the Coca-Cola KU entrepreneurship programmes – Coca-Cola is committed to building sustainable communities in Malaysia.

First in Indonesia – GoFast cereal + biscuit

By
Tan Heng Hong
-

GoFast, a new product containing cereal powder and 2 cereal biscuits that can be eaten on their own or dipped into the cereal drink for added fullness, has been launched in Indonesia in early 2018. The product is the first of its kind in the country.

Each pack contains two biscuits with the taste of butter. They come in vanilla or chocolate.

Each contains folic acid, calcium and vitamin A, B1, B2, B6, B12, D and E.

GoFast provides consumers with two options – eat it own its own targeting busy consumers (on-the-go) or dip into the drink for those who have the extra time. The cereal and milk in the biscuit are perceived as healthier for you and provide the fullness one requires to go about their daily activities.

Beat the hunger pang with GoFast, made from wheat and milk to last you for a longer period

Hunt for GoFast and win

The marketing activation for GoFast on 5-28 February 2018 involved consumers going out to locate the biscuit. Ten winners would each receive a cash prize of IDR 200,000 (USD 14.5) and other GoFast products. All they needed to do was to upload the picture of them with GoFast on their Facebook or Instagram accounts with the hashtags #CariGoFast and #GoFastHunter.

The products were made available at selected markets and shops in the cities of Jakarta, Tangerang, Serpong, Yogyakarta, Surabaya and Semarang, Sidoarjo, Mojokerto and Krian, all located in Java, which indicates GoFast is only available in Java at the moment.

The owner of GoFast is Fastana of PT Fastrata Buana, a unit of Kapal Api Group, the maker of the namesake Kapal Api coffee, Good Day coffee, Oatbits biscuits, Ceremix cereal drink and Relexa/Gingerbon sweet confectionery.

 

 

 

 

 

 

 

 

 

Shinsegae Mamee Launches Foodservice products – Now Everyone Can Be a Food Entrepreneur

By
Tan Heng Hong
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(From Left to Right) Jennifer Chee , Ketua Bahagian Perkhidmatan Makanan Shinsegae Mamee Datuk Wira Pang Tee Nam, COO MAMEE-Double Decker Tan Sri Pang Tee Chew, CEO MAMEE-Double Decker Felix Pang Hee Zhong, Chief Operating Officer Shinsegae Mamee Chef Faizul Hazly Ghazali, Executive Chef Shinsegae Mamee

Shinsegae Mamee Launches Foodservice products to help food operators save time and cost while maintaining authentic flavour and taste

15 March 2018

Kuala Lumpur: Mee Goreng, Nasi Goreng Kampung and rojak buah are synonymous with the food industry in Malaysia and a well-managed food business can be lucrative and may be able to springboard the “Bottom 40%” (B40) community into higher income bracket.

The B40 group consisting of blue-collar, low income graduates and low-income graduates, housewives and retirees with a median household income of RM3,000 a month.

In conjunction with the launch of its new Shinsegae Mamee Foodservice convenience products for food operators, Shinsegae Mamee organised a panel session with stakeholders such as GIATMARA, Persatuan Pengusaha Restoran Muslim Malaysia and Shah Alam City Council to discuss the options available for aspiring food entreprenuers to succeed.

(From Left to Right)
Md. Zawawi bin Md Isa, Ketua Seksyen Komposit Bahagian Perlesenan, Majlis Bandaraya Shah Alam (MBSA)
Chef Faizul Hazly Ghazali, Executive Chef Shinsegae Mamee
Jamal Nasir bin Othman, CEO GIATMARA
Omar Farook Ali bin Seeni Abdul Kadir, Jawatankusas (Hal Ehwal Majlis Setempat) Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA)
Dato’ Chef Ismail, Mamee Chef and Malaysian Tourism Ambassador for Gastronomy

At the panel session, GIATMARA Chief Executive Officer Haji Jamal Nasir Othman said there is a need for 91,000 skilled workers in the Food & Beverage by 2020.

“It is estimated that about 1,000 aspiring chefs enroll in GIATMARA F&B courses each year. So far, GIATMARA has trained 10,570 chefs. At GIATMARA, we hope that these trained chefs can work be trained to manage their own businesses,” he said adding that Ministry of Rural and Regional Development (KKLW) has taken the initiative to encourage entrepreneurship by introducing programs such as Mobilepreneur & Mobile Truck as well as Rintis Niaga (incubator) program through GIATMARA.

 “It is a very good government policy in propelling the B40 community into the M40 (Middle 40%) and T20 (Top 20%),” Jamal said.

 The GIATMARA CEO also said that strategic cooperation with industry players is important to ensure that the quality of trainees produced is based on the current needs.

He added that GIATMARA is keen to work with Shinsegae Mamee given that the recently launched Shinsegae Mamee Foodservice products are attractive and are able to help GIATMARA trainees in terms of cost savings and time while maintaining the authenticity taste and flavour.

Also speaking at the panel session was Shinsegae Mamee Executive Faizul Hazly Ghazali who said that cooking ability alone is insufficient in helping a chef to succeed in the food business.

“To be successful in the food entreprenuer, the chef needs to be able to manage time and cost effectively while maintaining the quality of the food served,” Faizul said.

Inspired by the three key success pillars, Shinsegae Mamee released 10 convenient products for the food service operators. The products are made with natural ingredients and do not contain added flavorings and preservatives.

“When we hear the convenience products, the first perception that comes to mind would be ‘not authentic’. But many successful chefs have taken short cuts in the kitchen by using convenient products to save cost and time. 

“However, the convenient products used should be of high quality to preserve the authenticity of flavours,” Faizul said. 

The Shinsegae Mamee executive chef also added that Shinsegae Mamee Foodservice is trying to change that perception ensuring that no added flavourings and preservatives are used in the products so that food operators are able maintain the authenticity of taste while saving time and cost.

ABOUT MAMEE-DOUBLE DECKER

MAMEE-Double Decker (M) Sdn Bhd was founded in 1971 when Group Executive Chairman, Datuk Pang Chin Hin started to produce dried noodles and vermicelli together with his eldest son, CEO, Tan Sri Pang Tee Chew. This small business, then known as Pacific Food Products and located in Ayer Keroh, Melaka set the wheels turning for what eventually became MAMEE-Double Decker. Datuk Pang’s other sons, COO Datuk Wira Pang Tee Nam together with the rest of the family – now in their 3rd generation – developed it into one of the largest food and beverage manufacturers in Malaysia. MAMEE-Double Decker was eventually incorporated in 1991 and became publicly listed in the Kuala Lumpur Stock Exchange a year later and has become private company by the year 2012. The company has set up plants across Malaysia – including in Kuala Lumpur and Kuantan, and currently employs over 2,000 staff – before expanding to Myanmar, Indonesia, and Middle East (future plans).

ABOUT SHINSEGAE FOOD

Shinsegae Food, one of the core affiliate companies of the Shinsegae Group which started as a department store in 1930 (Top 10 largest company in Korea in terms of combined assets with USD24.8 bil. of sales revenue recorded in 2016), has the aim of strengthening the core elements of the food industry. Shinsegae Food has streamlined its core functions into a Linearly aligned system, ranging from the sourcing of raw materials to R&D, production, processing, storing, logistics, marketing and sales, a first in the food Industry for the last twenty-years.

Shinsegae Food, a leader in the domestic food catering services for the last two decades, is now focused on developing a new premium food catering service that advances the Korean food service market by combining a food catering and a restaurant business. Shinsegae Food is operating a professional and advanced R&D organization that continues to increase the competitiveness of food manufacturing and strives to be the leading company in Ready to Eat (RTE), Ready to Cook (RTC) and Home Meal Replacement (HMR) products by investing in new technologies and facilities.

Besides that, Shinsegae Food have led the global sourcing business in Korea that involves finding top global brands of food products, obtaining exclusive licenses, and supplying them to domestic markets. Indeed, we have launched new and specialized restaurants, including Olbaan, O’slo, Gramercy Hall and Johnny Rockets, to reflect the rapidly changing trend of dining culture.

Mister Potato x AirAsia & new Purple Sweet Potato Crisps Corn flavour

By
Tan Heng Hong
-

Mamee’s Mister Potato had a little surprise for passengers on an AirAsia flight to Kota Kinabalu in late February 2018. Little did they know, the real Mister Potato, aka the Hensem Amigo, would be on board to entertain the passengers with his witty ways.

https://www.facebook.com/misterpotatocrisps/videos/1731190653568712/

Viewers were encouraged to comment on their most memorable flight. This attracted more than 300 comments including a comment from one of the passengers who won a prize for correctly answering the quiz.

This video was viewed around 385,000 times and shared 309 times as of 15 March 2018  Not bad for a campaign that helped strengthening the bond between Mister Potato and Mister Potato consumers.

In a separate development, the flagship healthier chips Purple Sweet Potato Crisps from Mamee-Double Decker (M) Sdn Bhd, now has a twin brother – corn flavour.

Get creative with new Calpico Concentrate

By
Tan Heng Hong
-

PT Calpis Indonesia, the maker of Calpico fermented milk drink popular, has introduced Calpico Concentrate, the first of its kind in Indonesia. Calpico Concentrate is a non-carbonated beverage that has undergone lactic acid fermentation. Now in concentrated format, the drink is made from high quality non-fat milk and do not contain artificial colorants or preservative.

To prepare, just add 125ml of water for every 25ml of Calpico Concentrate at a ratio of 1:5. Each bottle of Calpico Concentrate can make 14 x 150ml glasses of Calpico.

Expand usage of Calpico 

The launch of Calpico Concentrate is seen as a move to expand the usage of Calpico in the foodservice industry or at home. Calpico Concentrate is used as an ingredient to create new cocktail/mocktail.

According to the recipe on Japancentre.com, to create Calpis Milkshake, all you need is 180ml calpis concentrate, 240ml milk and 250ml vanilla ice cream. Consumers can also use it to produce ‘White Sensation’ with shochu and ‘Snow White’ with sake.

 

 

Cut down the salt intake

By
Tan Heng Hong
-

As governments continue to wage war against sugar, sodium has yet to receive the same scrutiny as public enemy number one – sugar. High intake of sodium is known to elevate blood pressure, which can lead to heart disease. In Malaysia, public health campaigns focus mainly on sugar even through Malaysians consumed 74% salt than they need, according to the InterSalt Study of 1988.

Singapore is one country that is working on sodium reduction in food. The Health Promotion Board (HPB) declared war on salt in 2010 after the Salt Intake Study as part of the 2010 National Nutrition Survey revealed Singapore residents’ daily salt intake was 60% more than the recommended level.

Here are a few examples of sodium reduction in food in Singapore ranging from Maggi porridge to Lee Kum Kee soy sauce.

Maggi Chilli & Garlic Sauce with less salt. Maggi Tomato Sauce is also less in salt
Maggi Fish Flavour Rice Porridge with less salt
Lee Kum Kee Reduced Salt Soy Sauce (right)
Ayam Brand reduced salt sardines

Nestle spearheading efforts to cut sodium

The Swiss food giant announced in May 2017 that by 2020, it wants to lower salt content across all Maggi-branded products by 10%. These would affect Maggi products such as noodles, soups, seasonings and stock cubes.

A spokesman for Nestle Singapore said the company has reduced the sodium content in Maggi 2-min curry noodles by 31% since 2013 and is looking to lower it by a further 10% in 2018, reported The Straits Times.

In India, the company is working to lower salt and sodium content in Maggi noodles by 10% in the coming one to 1.5 years, said Nestle India chairman Suresh Narayanan reported The Economic Times on 26 February 2018. According to Suresh, Maggi contributed 35% of the Nestle India’s reported growth in 2017.

Public health bodies intervene

In Hong Kong, health authorities there are working with school lunch suppliers to reduce sodium levels in meals. Following the start of the academic year in March 2017, the 13 suppliers have lowered the sodium levels by 9% or a 50mg reduction per meal, reported South China Morning Post. Nearly all school lunch samples (99%) in a government study in 2013 contained 950mg of salt per meal, higher than the recommended consumption of 500mg.

In South Korea, the average daily sodium (소금) intake has fallen from 4,583mg in 2013, 4,027mg in 2014, 3,890mg in 2015, 3,890mg in 2016 and 3,669mg in 2017, according to the National Health and Nutrition Examination Survey (국민건강영양조사) reported Korea Times on 13 March 2018. The figure in 2017 is still above the WHO recommendation of 2,000mg per day. The government started the less salt campaign in 2012.

One of the suggestion ways to lower sodium consumption is through the use of a small amount of MSG, which can potentially lower sodium intake by 25%, said Professor Sang Suk Oh at Ewha Womans University.

Even through most campaigns are aiming at sugar, the public health danger posed by salt cannot be ignore. Lowering salt content is something the government and brand owners will need to start looking to improve the health of their people/consumers.

This opens the opportunity for sodium alternatives, higher quality salt eg bamboo salt and improving the product’s health perception through reformulation.

 

 

Nestle Malaysia enters bottled water segment with Pure Life drinking water (updated)

By
Tan Heng Hong
-

Nestlé Malaysia has finally entered the bottled business by making available its Pure Life brand in the country. The author first spotted the Pure Life drinking water at a food vendor outside of Giant supermarket in Kuala Lumpur.

Bottled water is one segment that has not been in Nestlé Malaysia‘s portfolio. According to Nestle, the company has started making available Pure Life drinking water since late February 2018 and is available at 99 Speedmart, Aeon and other selected retailers.

Imported from Thailand

The Nestle Pure Life in Malaysia is imported from Thailand. It is manufactured by Nestle (Thai) Ltd in the Surat Thani factory in southern Thailand. The Surat Thani plant is the second Pure Life manufacturing site in Thailand, launched in 2017, designed to serve 14 southern provinces. The first plant is located in Ayutthaya, north of Bangkok. The southern factory produces Pure Life in 330ml, 600ml and 1.5 L sizes. Pure Life is certified halal by the Thai halal certifying body.

Drinking water

On the packaging, Nestle Pure Life is labelled as a drinking water. On the back, it mentions the source of water as “underground water” and is certified by the Ministry of Health, Malaysia with the approved number that indicates it is a drinking water.

The bottled industry is facing a slowdown as evidenced by the performance of Spritzer Bhd, the market leader in bottled water, which reported in its 2017 full year report that “the Group experienced lower than expected sales volume due to the prevailing soft market sentiment locally resulting in distributors not able to meet sales targets set.” The company also experienced poor sales in China due to “stiff competition.”

To cope with rising cost of living, consumers are increasingly shifting to private label bottled water, which offers better value for money. Almost all retailers now have private label drinking and mineral water. KK Super Mart has bottled water selling in carton stacked prominently in front of the shop selling at an affordable price of less than RM 10 for 12 x 1.5L.

Pure Life is available in 600ml and 1.5L. The promotion price at 99 Speedmart is RM 1.00 for the 600ml and RM 2.00 for the 1.5L. The regular price for the 1.5L is RM 2.80 and 600ml is RM 1.40.

 

 

7-Eleven Malaysia, Keeping the Elderly Company for CNY

By
Tan Heng Hong
-
Rev. Leong Ka Meng, Founder of Charis Senior Citizen Home (3rd from bottom left); Ronan Lee, 7-Eleven Malaysia General Marketing Manager; and volunteers from 7-Eleven Malaysia and NGOHub Asia.

Kuala Lumpur, 28 February 2018 – Festive seasons are a time for celebration, and during Chinese New Year, the nation’s favourite convenience store 7-Eleven Malaysia journeyed to Charis Senior Citizen Home alongside its startup NGOHub Asia to celebrate the occasion with the elderly by preparing a delectable feast for them.

The festive spread consisted of dishes such as Chinese style-fried vermicelli with cabbage and shitake mushrooms, boneless salted egg chicken pops, garlic stir-fry mixed vegetables, chicken and prawn dumplings with Asian chili dip, assorted ‘nyonya kuih’ for dessert, and a refreshing minty lime drink. 7-Eleven Malaysia also distributed daily necessities such as cream crackers and cereal drinks as well as red packets to the community.

Charis Senior Citizen Home was founded by Rev. Leong Ka Meng in 1997, and the organization was formerly a walk-in centre whereby free meals and provisions were offered to the elderly who are underprivileged, homeless, abandoned or have lost complete contact with their family.

In 2004, the organization decided to expand their services, and opened up a shelter for these forgotten individuals. However, they are only able to accommodate up to 25 occupants due to limited space and helpers. The shelter currently has 24 male occupants and is located on the 2nd floor of a shop lot at Jalan Pasar Baru, Pudu. The 1st floor of the building, on the other hand, is the walk-in centre and operates from 6:00a.m. – 10:30p.m.

Ronan Lee, 7-Eleven Malaysia General Marketing Manager said, “It is a pleasure to be spending time with the elderly here, and during this festive period, they would appreciate having some company as it gives them the assurance that there are others who are looking out for them. Living up to our tagline of ‘Always There for You’, we wanted to bring a sense of merriment and festivity to the community during Chinese New Year, and we are glad to have done it today.”

During a sharing session with the community, Rev. Leong expressed his gratitude, “On behalf of the community, thank you 7-Eleven Malaysia for coming to visit and support us. We are happy and grateful to have you here to celebrate this auspicious occasion with us.” Charis Senior Citizen Home welcomes contribution from the society, be it in the form of financial aid or volunteers who can simply spend some time with the community here.

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 33 years. 7-Eleven Malaysia is the pioneer and largest 24-hour standalone convenience store operator in Malaysia with over 2,200 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.

Healthy Breakfast Alternative for Hectic Mornings

By
Tan Heng Hong
-

New Fernleaf Yogurt provides low fat and less sweet goodness

Wake up to a healthier and tastier day with the all-new Fernleaf Yogurt, made with 100% milk from New Zealand to give busy Malaysians a quick boost of dairy goodness amid the morning rush!

Fernleaf Yogurt is the latest offering from the dairy brand with a long history as the Trusted GoodnessTM of Malaysian mothers for their families. Over the last 30 years, Fernleaf brings the goodness of dairy from its New Zealand farms to families across Malaysia, providing nutritious milk products that contributes to a healthy and balanced diet.

Smooth and creamy, the new range of yogurt is both a delicious and healthier choice for the whole family. Fernleaf Yogurt comes with the ‘Healthier Choice’ logo verified by the Ministry of Health Malaysia for meeting its health criteria, such as low in fat and less sweet.

Fernleaf Yogurt is less sweet compared with other major yogurt brands. It is such a crowd-pleaser that a consumer survey revealed 9 out of 10 who tried Fernleaf Yogurt will switch from their current yogurt brand while 99% of participants will recommend Fernleaf Yogurt to their family and friends.

“Mornings can be a hectic time for a lot of Malaysian families. Most people only have time for some grooming routine before heading out the door to school or work in order to beat the rush-hour traffic. Breakfasts, therefore, are often skipped. But we also know that a nutritious breakfast is crucial to provide energy for the day.

“With Fernleaf Yogurt, there is no better way to kick-start your day! Even during the busiest mornings, the yogurt makes a quick, delicious and healthy breakfast without taking up too much of your time. Imagine that – no more hungry mornings! The whole family now has a convenient and yummy alternative that helps power them through the day,” explains Karen Ong, Marketing Director of Fonterra Brands Malaysia.

The Fernleaf Yogurt is enjoyable on its own, but it also makes a great combo with other healthy snacks. For example, you can pour some in a mason jar with rolled oats, nuts, seeds, and berries to make Instagram-worthy overnight oats for a fulfilling breakfast on-the-go.

Or, simply toss some crunchy muesli or granola in Fernleaf Yogurt for a breakfast with plenty of satisfying bites!

On weekend mornings, when there is less of a rush, surprise your family with nutritious and fragrant egg salad that replaces the mayonnaise with healthier Fernleaf Yogurt instead. Serve the salad on wholemeal bread with some crumbled walnuts and voila! A great start to a great weekend.

The yummy yogurt is not only good for breakfast, of course. It works well as a snack all day long! For an afternoon pick-me-up, you can make fruit yogurt smoothie or a yogurt dip for celeries, bananas, carrot sticks, cucumber sticks and wholemeal biscuits. Or, use it as a zesty dressing for your garden salad.

Fernleaf Yogurt comes in multiple delicious variants – natural, strawberry, mix berries and mango, each cup is 110g and priced at RM1.50.

Start your day right with Fernleaf Yogurt that is both convenient and healthy for hectic mornings! It is available at major hypermarkets and stores nationwide.

About Fernleaf

Over the past 30 years, Fernleaf has been bringing the goodness of the finest dairy from New Zealand farms all the way to Malaysia, providing nutritious milk to families so that they are able to maintain a healthy and balanced diet. With over a century of experience in the industry, Fernleaf believes that quality comes directly from the source. Only fresh milk from grass-fed cows, combined with advanced farming systems and utmost care in every single step of production, can promise you one of the highest standards of goodness in dairy nutrition.

About Fonterra Brands

Fonterra is a global leader in dairy nutrition – the preferred supplier of dairy ingredients to many of the world’s leading food companies. It is also a market leader with its own consumer dairy brands in New Zealand and Australia, Asia, Africa, the Middle East and Latin America. Fonterra is a farmer-owned co-operative and the largest processor of milk in the world. It is one of the world’s largest investors in dairy research and innovation drawing on generations of dairy expertise to produce more than two million tonnes of dairy ingredients, value added dairy ingredients, specialty ingredients and consumer products for 140 markets. Fonterra Brands Malaysia began its operations in 1975 in Shah Alam. Today it has two manufacturing plants, Susumas and Dairymas and a total of 700 full time workers dedicated to bring the best in dairy nutrition to Malaysians. All dairy products by Fonterra Brands Malaysia are certified Halal by the New Zealand Islamic Development Trust (NZIDT), which is recognized by the Department of Islamic Development Malaysia (JAKIM) as in accordance with MS1500:2009, the international standard used by JAKIM. Fonterra Brands Malaysia also adheres to international and local industry standards including HACCP, Veterinary Health Mark, ISO 9001:2000 and GMP. Fonterra in Malaysia is known for its leading brands Anlene, Anmum (Materna, Essential and Lacta), Fernleaf, Calciyum, Chesdale and under its foodservices division, Anchor Food Professionals, it is known for Anchor, Mainland and Perfect Italiano.

 

Pepsi Black with zero sugar bold taste launched

By
Tan Heng Hong
-

In line with the no/low-sugar shift in Southeast Asian food and drinks innovation, Etika, the bottler of Pepsi in Malaysia and Singapore, has released Pepsi Black for the Malaysia, Thailand and Singapore markets. The zero calorie and bold taste carbonated soft drink is described as the “cola taste that has been waiting for.”

The key artificial sweeteners in Pepsi Black are aspartame, acesulfame-K and sucralose. As a comparison, Coca-Cola Zero Sugar contains acesulfame-K and sucralose without aspartame.

Pepsi Black is certified as a healthier choice by the Malaysian government and by the Singapore’s Health Promotion Board under the sugar free category.

We have seen F&N launching sarsi zero and orange zero in Singapore but there are not yet available in Malaysia. Coca-Cola is ahead of PepsiCo in the no/low space. The company has recently made available stevia-sweetened carbonated soft drink in Singapore and Malaysia. The new Pepsi Black does serve to fill a gap in PepsiCo’s soft drink portfolio within the zero sugar space in the two countries. Hopefully, Pepsi Black will be available in the foodservice channel.

Pepsi Black has also been released in the Philippines and is available in the following sizes: 8oz, 12oz, 300mL, 500 mL, 750mL, 1L, 1.25L, 1.5L, 2L.

Pepsi Black was officially launched in Bangladesh in March 2018, reported The Daily Star.

Similarly, Pepsi Black was introduced in Thailand featuring Bruno Mars contest, the same marketing strategy used in the Philippines.

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