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Foremost adds Chocolate Classic Milk, sector turns to dessert-style drinks

Image from Foremost

FrieslandCampina’s Foremost brand has added another chocolate product into its range. The special edition Chocolate Classic Milk comes in a 180ml can and offers protein, vitamin B2 and calcium. The price per unit is THB 180.

In 2018, Foremost made available two special edition drinks – Chocolate Caramel and Chocolate Nutty Praline in aseptic carton with screw cap. Also launched in 2018 were three flavoured milk drinks in aseptic carton – Tiramisu, Dark Chocolate Lava and Bingsu.

Foremost Tiramisu (left) and Foremost Dark Chocolate Lava (right)
Foremost Bingsu

The release of Foremost Tiramisu, Dark Chocolate Lava and Bingsu is indicative of a general trend in the Thai beverage segment of borrowing indulgent, dessert-type flavours from the foodservice sector. We see the same approach taken by General Beverage’s Desserto drinks – Kyoho Grape, Strawberry Bingsu and Mixed Berry Lollipop and Calpis with its Strawberry Shortcake drink.

Desserto by General Beverage

Forget about sugar reduction, the aim is to attract young consumers who would otherwise be turning their back on the beverage sector for other indulgent drinks and foods in the foodservice channel.

Malee Flo for those in need of fibre in their diet

Image from Malee

Thailand’s Malee Group has a new fibre drink Malee Flo containing two variants apple and prune mixed with white grape juice. The juice drinks are available at 7-Eleven with a price of THB 25. They contain dietary fibre to promote excretion.

Companies are waking up to the potential of digestive health. Malee Flo, which comes with a strong fibre call out on pack, is clearly aimed at consumers seeking the benefits of fibre in their diet.

Ichitan Yen Yen Fun herbal tea with nata de coco launched

Image credit: Minimeinsights.com

Thailand’s Ichitan Yen Yen herbal drink now comes with nata de coco in glass jelly syrup. The new RTD herbal drink is known as Yen Yen Fun with the Chinese characters 有趣 or “fun” inscribed on the packaging. This herbal tea contains 12 ingredients including mulberry leave, lo han guo (monk fruit), bael, lotus root, chrysanthemum and licorice.

Ichitan Yen Yen Fun (350ml) is priced at THB 20 at 7-Eleven, which is slightly more expensive than the original Yen Yen Herbal Tea – THB 15 (400ml)

New premium Ponnie RTE sausage with 88% meat

Saigon Nutri-Food (Công Ty TNHH Thực Phẩm Dinh Dưỡng Sài Gòn), a subsidiary of Masan Consumer Corporation, has unveiled Ponnie, a premium pork sausage containing 88% meat content. It is a collaboration with South Korea’s processed meat company Jinju Ham, which has acquired a 25% stake in Saigon Nutri-Food.

“Our aim is to improve Vietnamese consumer’s meat experience by providing innovating and delicious products. We will not only develop products that are delicious, but will focus on nutrition and affordability,” said Truong Cong Thang, chairman and CEO of Masan Consumer.

https://www.youtube.com/watch?v=-HA4YikZgfQ

This ready-to-eat (RTE) sausage snack is positioned as a food that supports growth for children and young adults. Ponnie contains 8g of protein per 100g and helps with muscle gain and health.

Masan Consumer Holdings experienced a 5% drop in meat revenue in 2018. The company said it will roll out more innovative meat products in 2019.

New Omachi instant noodle that befits its Business Class status

Photo credit: Minimeinsights.com

Vietnam’s Masan Group, the country’s largest instant noodle maker, has rolled out Business Class instant noodle under its Omachi brand. This premium potato-based instant noodle contains 5 meatballs with shrimp and XO sauce to deliver the indulgent “Business Class” premium taste.

This 160g instant noodle in a bowl contains 556 calories.

Masan is focusing on premiumising its instant noodle portfolio to drive growth. In 2018, its premium instant noodle sales jumped 60% year-on-year compared with an overall growth of 29% for the company’s entire noodle business. The company is likely to continue to focus on adding value to its noodles as Vietnamese consumers are increasingly looking for higher quality and pleasurable eating experience rather than just filling their stomach.

Pepsi celebrates Tết in tradition

Suntory PepsiCo Vietnam Beverage is celebrating Tết, the Vietnamese New Year, with specially designed Tết cans featuring lion dancen motifs. The limited edition Pepsi are in the Pepsi Generations retro cans.

Joining the celebration is Pepsi Caramen Muối (Pepsi Salted Caramel) limited-edition flavour that has a hint of caramel.

Image from Pepsi Viet Nam

Indomie rides Ayam Geprek popularity

Image from Indomie

Indonesia’s top instant noodle maker Indomie has unveiled another foodservice inspired creation – Hype Abis Rasa Ayam Geprek. Ayam Geprek is described by Cindy C.R. from Cookpad as is essentially a “fried chicken but crushed and mixed with raw “sambal bawang.”

The dish first appeared in Yogyakarta in 2003 and was made popular by the celebrity and food entrepreneur Ruben Onsu who owns an Ayam Grepek chain called Geprek Bensu. The dish is extremely spicy and the spiciness is its unique selling point.

Ayam Geprek was the most popular meal in Indonesia ordered through GrabFood with 13 million meals delivered in 2018. With Ayam Geprek, Indomie is creating yet another a buzz with extreme spicy flavour following the launch of the two previous spicy noodles by its cup noodle brand Pop Mie – Pedes Dower (soup) and Pedes Gledeek (dry)

It proves once again Indomie is leading the instant noodle innovation with unique and trending flavours.

Adding Quaker oats and Kellogg’s cornflakes into the Prosperity Toss (Yee Sang)

One way for brands to associate themselves with Chinese New Year is to take aim at Yee Sang or Prosperity Toss. Yee Sang mainly consists of strips of raw fish, mixed with shredded vegetables and a variety of sauces and condiments, among other ingredients and is a symbol of abundance, prosperity and vigor.

For the 2019 Chinese New Year, Quaker and Kellogg’s have both launched promotions to encourage consumers in Malaysia to add Quaker oats and Kellogg’s cornflakes into the Prosperity Toss as a new form of eating this traditional dish.

The practice of adding oats and cornflakes into the Prosperity Toss will need years to solidify into a ritual and this means running similar campaigns over an extended period of time. The outcome can be rewarding as reflected in the popularity of cornflakes as a baking ingredient during Hari Raya.

Rediscover Giant’s Fresh New Look at Iconic Sungei Wang Plaza

(L-R) Y.A.M. Tunku Dato’ Seri Nadzaruddin ibni Almarhum Tuanku Ja’afar, Y.A.M. Tunku Tan Sri Imran ibni Almarhum Tuanku Ja’afar and Mr Pierre-Olivier Deplanck accompanied by Giant mascot, Kak G with the team members during the relaunch of Giant Sungei Wang

KUALA LUMPUR, 31 January 2019 – Giant Supermarket Sungei Wang reopens its doors once again today, after a complete revamp, incorporating a new store concept to offer customers an intriguing and engaging shopping experience from start to finish.

Giant Supermarket Sungei Wang, located in the heart of Kuala Lumpur’s Golden Triangle area, is one of the oldest Giant Supermarkets in Malaysia, providing customers with the freshest products and tourists with an extensive array of best-loved Malaysian products. Established in 1977, Sungei Wang Plaza still holds its charm for its range of specialty shops and is a bargain-hunters paradise surrounded by office workers, avid shoppers, foodies, and tourists.

“We spent a great deal of time to understand the needs of our customers when they visit us at Giant Supermarket Sungei Wang. Every detail in the store has been meticulously planned and implemented for one purpose – to provide the best shopping experience to our customers. Giant Supermarket Sungei Wang will continue to inspire customers with fresh selections and provide them with a fulfilling experience while shopping at this newly refurbished store.” said Mr. Pierre-Olivier Deplanck, Managing Director of GCH Retail (Malaysia) Sdn Bhd.

With the brand new Giant Supermarket Sungei Wang, customers can expect to see an added array of fresh products, a wider selection of local and imported fruits and vegetables, fresh meat and seafood prepacked for convenience, a full range of Malaysian favourites, and pantry essentials at great value.

In line with the stores new concept of enhancing customers experience throughout, the newly reopened Giant Supermarket Sungei Wang sees the extension of Giant’s ready-to-eat food items and a new concept bakery, to meet the unique needs of customers at Giant Supermarket Sungei Wang. The new Giant Supermarket Sungei Wang store will also see the introduction of new products and items, expanding the supermarkets variety of ready-to-eat food items such as; an extensive Korean range, Japanese bento sets, Malaysian local delights and eight varieties of mixed rice. The newest addition to the store, Uncle Jack’s Fried Chicken is offering its new menu which consists of mix and match options, affordable combo sets and upgraded taste of Nasi Lemak to the customers at exceptional value to cater to the working adults in the surrounding area.

Giant Supermarket Sungei Wang is also famous for its vast selection of Malaysian delicacies among tourists. The new concept Giant store also features a commitment to Made in Malaysia products and goods with the introduction of a dedicated Malaysian Delights or Citarasa Malaysia area. The Citarasa Malaysia area will allow Giant to further emphasise and assist Malaysian producers of the freshest, highest quality items to offer their products to Giant’s customers. Some of our most sought after local products such as white coffee, tea, special sauces, varieties of keropok, noodles and chinese herbs will be made available in this outlet to cater to the tourist’s demands. 

Deplanck added, “Giant has been a trusted name when it comes to providing the best value and quality to our customers. That is why we constantly aim to better serve the needs of our customers and the communities with a store that they can trust, delivering quality, service and value. With this new store, which features a wider selection of high quality fresh products and good value, Giant Supermarket Sungei Wang will continue to be the preferred choice for customers and tourists in the area.”

To mark the launch of the store’s reopening, Giant Supermarket Sungei Wang will be hosting a variety of activities such as interactive in-store experiences, food sampling as well as large numbers of giveaways and mystery gifts that are up for grabs throughout the month of February. Giant Supermarket Sungei Wang is also offering a RM5 Giant voucher to its first 1,000 customers who spend a minimum of RM50.

To add more value to our discerning customers, there will be promotions from 31 January until 27 February at Giant Supermarket Sungei Wang. Visitors will also get to indulge on complementary local favourites such as Rojak, Tau Fu Fah and Apam Balik throughout this promotion duration. The store will also be hosting a ‘Snap, Upload and Win’ contest on Giant’s Facebook Page to stand a chance to win a mystery gift. Participants will have to take a picture of their favourite corner at Giant Supermarket Sungei Wang with an accompanying caption that tells why it’s their favourite corner. Then they would need to upload the photo and caption to their respective Facebook page, and include #GiantMY hashtag to redeem the gift.

About GCH Retail (Malaysia) Sdn Bhd

GCH Retail (Malaysia) Sdn. Bhd., (GCH) a subsidiary of Dairy Farm International, is the operator of Giant hypermarkets and supermarkets chain; Cold Storage, Mercato and Jasons Food Hall premium grocery stores. Keeping abreast of latest market trends, GCH Retail continues to deliver on modern retail experiences and avails Malaysian customers to a wide array of products and produce, including quality value selections as well as premium and exclusive offerings. GCH Retail’s latest industry accolade includes being Retail Asia-Pacific’s Top 500 Gold Winner as Malaysia’s Number 1 Retailer. Operating stores across Peninsular Malaysia and in Sabah & Sarawak, GCH Retail retains a strong foothold in the local retail industry and continues to maintain a strong leadership position.

Rezeem Successfully Rolled out New Website Design in 2019

A press release by Rezeem, an online coupons and deals aggregator in the Middle East

By the turn of this decade, Middle East is expected to see the highest rate of growth in the online retail sales. The major growth drivers of this would be the people interest in e-commerce and increasing internet accessibility in the regions. However, the Middle East still has some open room for growth in the coupon industry. In order to fill the gap of interaction between the people & e-commerce stores, Rezeem entered into the market as a coupon website few months before. The surpassing increase in the people interest and the extraordinary work that Rezeem is doing got a cumulative growth in the coupon industry in a short period.

November 2018, The Kick Starter for Rezeem

Singles Day, Black Friday & Cyber Week proved to be the biggest barriers to trigger in the industry as a startup and that is what exactly came true for Rezeem. November gave a breakthrough point to reach people with the exclusive pages and the continuous updations. This is what noted around 30% Overall traffic growth. The boost started with the retail therapy that Chinese got in the form of Singles day and it continued till the end of November covering Black Friday & Cyber Monday sales with the exclusive Noon coupons and the amazing offers available from other stores.

Mobile Reach, Represents Significant Growth

In this high e-commerce era, it is must for one to go better than the flow and there is no doubt saying that Rezeem started with the same thought. Considering the mobile penetration & people interest to choose the mobile-friendly portals, Rezeem prioritized to give a far better experience with a fully responsive and compatible mobile site by offering additionally added features to access everything needed without disturbing the comfort level. Over 62% of users visited Rezeem are noted as mobile users in the November month which is itself a big milestone for the team.

Special Sale Events & Reach in People

The popular month of sales season is started enough early at Rezeem and the team made sure that each and every shopper come down to shop should not miss a single offer that truly gets down their spending. The team added a special page which covers 100’s of offers from multiple stores starting from 11.11(Singles Day), Black Friday to Cyber Monday. Rezeem held back the shoppers with the day to day offers and newly added deals. The site has noticed around 80% of New users to Rezeem on overall traffic in the November month.

Best Performing Stores During the Events

Connecting the physical spaces, Rezeem gave a deeper shopping experience to each and every consumer without missing a single deal of their choice every day in the sales season. Some of the popular online departmental stores such as Souq, Noon, Travel stores like Tajawal, Ejazah & Fashion stores like Ounass, Namshi are the most performed stores and Saudi Arabia, the United Arab Emirates are the well-performed countries in the sales season. It is the known fact that the Middle East is lately adopted the e-commerce but its reach in the people took place at a faster level with the trustworthy stores and most beneficial discounts with Souq coupons, Tajawal offers & other.

Rezeem is Completely in New Design Now

Apart of all the quick facts that the team have shared, one much important thing to share with you is they have rolled out a new and cool design version of your very own website Rezeem. The new design of website maintaining a better interaction and finding the right offer simplified in many ways. With the top-quality services, 10 times faster access, improved features & layouts to make your browsing experience even more friendly, the website is all set ready to giveaway better savings.

The team even shared that visitors can use the search with ease now and finding the exclusive coupons made more identical with the unique badge. If you compare every single element there in the previous design and the present one, in every element starting from banners on home page to the individual coupon representation in the merchant pages, you can observe the new developments and those who browse through specific sources even find it adaptive with the screen resolution either it can be a laptop, tablet, mobile or desktop.

About Rezeem:

Rezeem is a trusted coupons & deals platform in the Middle East, founded in 2018. It is grown to become the go-to place for savings in countable months. Helping to save money is the main motto of Rezeem for which the team get the comprehensive list of coupons, offers & discounts from all popular stores from different countries. Over from 550+ stores, the updated & best beneficial offers ready for you to access anytime & more are in the list to be added. Browsing everything at your comfort level and shopping all that you need within your budget range is accessible now at your fingertips with Rezeem. Start Shopping & Save big!

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