Saturday, July 19, 2025
Home Blog Page 969

A look at Chinese New Year display & marketing activities in Malaysia

By
Tan Heng Hong
-

With Chinese New Year approaching, food and drinks marketers have been busy launching creative marketing and post-of-sale display to entice Malaysian shoppers to open up their wallet to spend after a muted CNY in 2017.

Nestle’s Kit Kat is offering consumers with limited edition Kit Kat jumbo mugs, limited edition Kit Kat travel tins to discover cities with your taste buds and limited edition Kit Kat Pink for Valentine’s Day.

Hershey’s and M&M’s are promoting their iconic chocolate products.

As usual, Ferrero Rocher’s chocolate wrapped in gold adds value to the Chinese New Year hamper.

At Pringles, the potato crisps is concentrating on its original (red) and sour cream & onion (green) crisps but apparently all of them are still in their Christmas design.

Similar to last year, OldTown is celebrating the Chinese New Year with golden packaging. The gold pack is designed to tell a tale of sincerity through the symbol of birds as a herald of continuous prosperity.

Power Root’s Ah Huat presents a very mainland Chinese approach to CNY marketing in the form of a prosperity gift pack. Rice cracker maker Want Want has done this a lot in China. This year, Ah Huat collaborated with the paid digital satellite radio and television service provider Astro, which introduced a mobile game app for the first time in Malaysia. Fans are able to unlock limited edition game items when using special Ah Huat QR codes that can be found on Ah Huat Prosperity Gift Packs.

Instant coffee maker Super Malaysia’s Super Prosperity Box comes with a limited edition airtight container.

Image from Super Malaysia Facebook page

Quaker Malaysia’s Chinese New Year Gift Box comes together with either Quaker Instant Oatmeal or Quaker Oats For Rice. There’s also a festive recipe on the back of the pack to inspire you to cook up an Oatsome reunion dinner feast.

Sunquick is focusing on Sunquick RTD juice for CNY. Cordial is mainly aimed at the Malay market. for CNY, it is offering 3 exciting flavours in one limited edition pack perfect for gifting and sharing. The message is “Happiness blossoms when you share the joy.”

Pokka Malaysia has the tagline “The taste of new beginnings” featuring Singapore’s MediaCorp artiste Vivian Lai. The focus this year is on promoting the new Kiyo Kyoho Grape Juice Drink.

Ace Canning’s Drinho is promoting its range of Asian drinks that were given a new packaging in late 2017. The The God of Prosperity Choy San Yeh is visiting several outlets to offer Chinese New Year deals on Drinho beverages.

F&N is offering the Keep cool with F&N Seasons of Huat campaign offering the chance to walk away with a grand prize of RM 888 and weekly prizes of 3x crates of F&N beverages with every purchase of 1 carton of F&N Seasons.

Yeo’s is giving away RM 888,888 worth of cash prizes with the purchase of any Yeo’s/Cintan products worth RM 18 & above to win.

May Prosperity keep POP-ping this Chinese New Year with Spritzer Pop.

F&N’s 100 Plus is stacked up high to improve visibility with the gold bowl topping the display.

Coca-Cola features the limited edition designs and a chance to win an exclusive gold can.

Carlsberg Malaysia is promoting its Carlsberg Smooth Draught and its iconic Carlsberg in green can.

Heineken Malaysia Berhad focuses on its Malaysia number 1 beer claim and wishes Tiger beer drinkers “May your year overflow with prosperity and togetherness.”

With the purchase of 3 cartons of participating brands, consumers can get a limited edition Tiger mahjong sets at RM 99.

We take this opportunity to wish all Minime Insights readers a Happy Chinese New Year and Gong Xi Fa Cai !!

 

 

Product spotlight: Shin Sen strawberry juice with real fruit

By
Tan Heng Hong
-

To demonstrate the authenticity of the strawberry juice, the Shin Sen Strawberry Juice in Thailand comes with three real strawberries in each 250ml bottle.

We have seen similar strawberry drinks or powdered strawberry drink with strawberry bits but this is one that features the whole fruit.

Shin Sen Strawberry Juice is priced at THB 35 per bottle and was spotted at 7-Eleven Thailand in November 2017.

New Sunquick RTD juice in Myanmar

By
Tan Heng Hong
-

Co-Ro A/S, one of the world’s leading providers of fruit-based soft drinks and concentrates, introduced its Sunquick ready-to-drink (RTD) juices in Myanmar in the second half of 2017. The Sunquick RTD was first released in Malaysia in the fourth quarter of 2016 targeting at on-the-go occasion and children.

This made-in-Malaysia drink is sold individually in 125ml pack at City Express convenience store in Yangon for MMK 250 (USD 0.19 or RM 0.74).

Sunquick at City Express convenience store in Yangon. Photographed by the author

The company is also employing the same strategy used in Malaysia to bundle the RTD drinks with Sunquick cordial.

Bundling of Sunquick cordial with RTD juice. Photographed by the author

 

Coca-Cola’s Heaven and Earth RTD tea lands in Myanmar

By
Tan Heng Hong
-

Heaven and Earth, the RTD tea brand of Coca-Cola in Singapore and Malaysia, is now in Myanmar. Launched in November 2017, the range comprises Ice Tea with Lemon, Green Tea with Honey and Herbal Drink. The packaging size is 350ml in PET bottle.

Here is the TVC:

Heaven and Earth is available at City Mart, Ocean and selected small vendors equipped with the Coca-Cola chiller.

Photographed by the author at City Mart

Convenience stores not carrying Heaven and Earth

Based on a random survey of a few convenience stores in Yangon, Heaven and Earth RTD tea was relatively absence from the leading convenience chains in the city.

However, the outdoor advertisement of Heaven and Earth RTD tea could already be widely seen in quite a number of smaller vendors.

Photographed by the author

Two Oishi RTD tea (Green Tea Original and Green Tea Genmai) and one herbal tea from Jia Duo Bao were available in the City Express convenience store, while the Oishi RTD tea, VeVe Gold Green Tea and Lemon Iced Tea and Zeno Lemon Black Tea were found in a “Grab & Go” or “G & G,” a convenience store chain operated by Capital Diamond Star Group. Itoen was spotted at 1 Stop Mart.

Photographed by the author at Grab and Go

The sum up, the key players in the RTD tea markets in Myanmar are Oishi, VeVe Beverages, Zeno and now Coca-Cola (Heaven and Earth). The price per bottle is between MMK 450 (USD 0.34) to MMK 500. There are also a few other brands with a presence in the market including Indonesia’s Sinar Sosro (Fruit Tree), F&N and Yeo’s.

The taste profile is sweet and the packaging sizes for the PET bottles are 350ml – VeVe Gold, Heaven and Earth and 380ml – Zeno and Oishi. So far, there are no family pack and can format for RTD tea. The popular flavours are green tea and ice lemon tea.

Thai RTD tea marker Ichitan did mention it plans to begin marketing activities in Myanmar in August 2017 as reported by The Nation but Ichitan products have yet to be spotted in Yangon.

 

Asian-inspired Lipton Mango & Pandan RTD tea launched with 45% less sugar

By
Tan Heng Hong
-

In line with the sugar-reduction theme, Pepsi-Cola (Thai) Trading Co., Ltd. has unveiled the Asian-inspired Lipton Mango and Pandan Flavoured Green Tea Drink in February 2018, according to the press release. The drink contains 45% less sugar and comes with the Healthier Choice logo. The sugar content is less than 6g per 100ml. It comes in two sizes: 300 ml at THB 12 baht (USD 0.38) and 445 ml at THB 18.

Tuangporn Siriwatwitoon, Pepsi-Cola (Thai) group product manager Lipton Ice Tea, said despite the 8.5% decline of the RTD tea market in Thailand to THB 13.7 billion in 2017, Lipton Ice Tea was the only major player achieving a 40% growth in sales, reported the Nation.

The success is attributed to the launch of the Lipton Food Buddy campaign, proactive channel expansion and pack-price strategy.

Competitive landscape

Lipton is still a relatively small player in the Thai RTD market but is gaining share. According to Ichitan’s nine-month 2017 presentation citing Nielsen, Oishi had the biggest brand share at 39.2%, followed by Ichitan 23.1%, YenYen (Ichitan) at 10.7%, Jubjai (Oishi) at 5.1% and others at 21.9%. Within one year, Oishi and Others (including Lipton) have wrested away market share from Ichitan.

Ichitan 9 months 2017 presentation citing Nielsen data

To be launched in other markets

Thailand is the first market for Lipton Mango and Pandan Flavoured Green Tea Drink. The drink will be launched in other markets including Malaysia. The drink has already been certified halal by the Malaysian halal certifying body JAKIM.

 

Ichitan releases guava, mango flavoured RTD tea

By
Tan Heng Hong
-

Thailand’s Ichitan Group PLC launched two new RTD green tea in Indonesia in December 2017. The two flavours are guava (jambu) and mango (mangga).

The two new addition means Ichitan now has a total of nine beverages for the Indonesia market including 4 flavoured green tea, one milk tea and one unsweetened tea.

The RTD maker has plans to increase the proportion of export in 2018 to counter the impact from the new sugar tax in Thailand where 30-40% of its products are currently impacted. Indonesia will be a spotlight for Ichitan in the years to come. Expect more new launches and exciting marketing activities in Indonesia in 2018 and beyond.

Anti-pollution theme in Pokka Nastbee Honey & Lemon juice drink

By
Tan Heng Hong
-

With the tagline “Bersihkan Hari Aktifmu” or “Clean Up Your Active Day,” the new Pokka Natsbee Honey & Lemon juice drink offers the message of anti-pollution and anti-toxic to consumers.

With the hashtag #AsikTanpaToxic, the Pokka juice drink with vitamin C, real lemon juice and natural honey, claims to remove the toxin in the body as a result of exposure to air pollution.

https://www.youtube.com/watch?v=xl4D6YjHxtI

We have seen anti-pollution claim in beauty and personal care products in Indonesia but the message is not actively applied in the drinks category due to the lack of scientific claims.

What makes Pokka Natsbee Honey & Lemon juice drink unique is the use of the simple yet easy-to-understand Natsbee Cleanometer to represent excessive pollution, stress and poor lifestyle. All these negativity can be removed by consuming Pokka Natsbee Honey & Lemon juice drink.

By embracing the anti-pollution and anti-stress theme, the honey and lemon juice drink could provide a soothing relief to urban commuters exposed to the harsh weather and polluted streets.

Heavenly Blush – Greek secret to staying full longer

By
Tan Heng Hong
-

Indonesian yogurt brands are making full use of the “secret to” to market their yogurt products. We have seen ABC Kogen Dairy launching its Kin Bulgarian yogurt drink with the tagline “The Secret to Living Younger.” This product contains Lactobacillus Bulgaricus and has been linked to the longevity of the Bulgarian people who have more people aged 100 years and older.

PT Nutrifood Indonesia’s Heavenly Blush aired a TV commercial in early 2018 accompanied by a digital campaign to promote its Greek-styled yogurt. Television presenter Sandra Olga, born to a Chinese-Indonesian father and German mother, is featured in the campaign travelling to the Greek island of Santorini in search of the secret to the healthy and active lifestyle of the Greek people. The Greek is portrayed as eating less but feel fuller for a longer time. By eating snacking less, this would help to reduce weight.

The secret is Greek yogurt – high in protein and thickness. Heavenly Blush Greek yogurt is described as having the same properties of Greek yogurt made in Greece. That is the Greek secret of staying full longer.

https://www.youtube.com/watch?v=NGsNOz2tuZE

 

The State of eCommerce 2017 – Insights on the Malaysian and SE Asian Online Shoppers

By
Tan Heng Hong
-

iPrice Group, a meta-search website where Malaysian consumers can easily compare prices, specs and discover products with hundreds of local and regional merchants, has issued its first whitepaper study on eCommerce in Southeast Asia. The full study can be viewed by clicking here.

Here is a quick gist of the most important Malaysian-centric data from the whitepaper:

  • Malaysians’ favourite day & hour to shop online
    • Malaysians’ favourite hour to make purchases is at 4:00pm
    • Malaysians’ favourite day to make purchases is on Wednesdays
    • Though most purchases were conducted during the weekdays,online traffic was significantly higher on weekends
  • The Mobile Revolution
    • 74% of eCommerce’s online traffic were from mobile devices
    • Malaysian shoppers are most likely to make an online purchase via desktop than mobile
  • Purchasing Behaviour
    • The average online order value / basket size is USD $54 / RM 210.90
    • Malaysians are more likely to purchase more expensive items via desktop
  • Payment options
    • 100% of eCommerce merchants provides credit card payment methods while Vietnam is lowest at 60%
    • The most unpopular payment option provided by merchants is offline POS & instalment payment method

 

Get your snack in a drink – Del Monte Juice & Chews

By
Tan Heng Hong
-

Del Monte has launched Juice & Chews with Pineapple and Nata Bits in the Philippines. The new Del Monte Juice & Chews is seen as a bit to capture a slice of the growing snacking market.

Consumers are snacking more frequently as the definition of “snacking” has broadened. Snacking used to be equated to junk food but now a snack can mean anything from yogurt to bread. Some consumers are eating smaller meals and snacking throughout the day rather than going for three big meals.

With nata de coco, it provides a chewy sensation and a sense of filling. The drink is described as “get your snack in a drink.”

It is available in four flavours – blueberry, lychee, strawberry and pomelo selling in a 350ml PET bottle.

Previous launches 

Del Monte has previously launched 100% pineapple juices in Tetra Pak carton for the family in Aug-Oct 2017, according to Del Monte Pacific 2Q FY 2018 results. It offers convenient resealable option and more affordable price per serving.

In November 2017, the white grape flavour was added, while in January 2018, the mango peach flavour was made available.

The Del Monte Fit ‘n Right was transitioned to a new sexy bottle in July 2017 with the launch of the new block the sugar campaign. The new packaging has the block the sugar tag and a calorie call out.

https://www.facebook.com/FitnRight/videos/10155971161399206/

 

 

1...968969970...1,082Page 969 of 1,082

HOT NEWS

New 99.7% Fat Free Meiji Bulgaria Drinking Yoghurt

Tan Heng Hong - 0
CP Meiji Singapore has unveiled the new 99.7% Fat Free Meiji Bulgaria Drinking Yoghurt. The new product is a lower sugar mild sweetened flavour...

MUST READ

All

Nescafe Black Roast Instant Coffee for those who dare

Tan Heng Hong - 0
Nescafe Black Roast Instant Coffee has arrived in the Philippines. However, this coffee is not for everyone, only for those who dare. Nescafe Black...

Hunger for limited-edition 100 Plus in glass bottle no more (updated)

Coca-Cola Announces the Arrival of Foodmarks in Thailand: A Celebration of...

New MAGGI Hot Mealz Lada Pedazz Extra offers a bursting peppery...

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018