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Smart kiosk to revolutionise traditional trade in Indonesia

By
Tan Heng Hong
-

Indonesian retail tech startup Warung Pintar has started a project to upgrade traditional warung or roadside stalls into Warung Pintar or ‘smart kiosk store,’ reported Reuters. The new prefab kiosks comes with a distinctively orange colour and is equipped with an LCD TV, a charging station, digital POS, a surveillance camera, digitalised book keeping and a refrigerator. Shoppers can do online transactions such as purchasing flight ticket or phone credit in addition to grocery shopping. So far, there are now 12 Warung Pintar owners in Jakarta.

Traditional trade has the biggest share of FMCG sales in Indonesia. The ubiquity of warung, which sells limited SKUs but essential goods, has made it a popular choice for top up shopping or daily shopping.

However, warung is under threat from the modern trade especially minimarkets, which offer a more competitive price and comfortable shopping experience.

More information about Warung Pintar can be found by clicking this link.

Start with a capital of IDR 50 million (USD 3,666). Return of investment in 10-12 months and monthly profit of up to IDR 6 million.

  • Bonus and incentives for owners
  • Growing revenue channel eg tickets, mobile top up and e-commerce
  • Access to cheaper goods
  • Technology support that is fully operational and ready to be used
  • CCTV to monitor and safeguard the safety of the stall

Warung Pintar has received early stage funding worth USD 4 million from MDV, East Ventures, Digital Garage, Insignia Ventures Partner, Triputra Group and several other angel investors.

 

Ichitan derives 60% revenue from modern trade, 2nd edition millionaire campaign

By
Tan Heng Hong
-

Ichitan Group PLC, one of Thailand’s leading RTD tea producer, revealed to the Indonesian business daily Kontan.co.id that 60% of its sales come from the modern trade with the balance 40% coming from the traditional trade. This was mentioned by Anna Wibowo, marketing director PT Ichi Tan Indonesia during the press conference announcing the launch of the second edition of the “Mendadak Jutawan” or millionaire program on 20 February 2018.

Modern trade crucial for RTD tea in PET bottle

Similarly with PT Singa Mas Indonesia, a unit of Charoen Pokphand Indonesia, the company said it obtained 70% of the sales of Fiesta White Tea from the modern channel and 30% from the traditional market, reported Kontan.co.id on 28 December 2017. It is the other way around for its Fiesta Black Tea (RTD tea in PET bottle), Teh Serrr (RTD tea in plastic cup), Fruitamax (fruit flavoured drink in plastic cup) and bottled water Frozen where 70% of their sales come from the traditional channel and 30% from the modern trade.

2nd edition of Ichitan Mendadak Jutawan campaign

The second edition of the campaign runs from 1 March 2018 to 31 May 2018 with the same amount of prize money as the first edition – 30 x IDR 300 million (USD 22,000) to be given away to lucky winners.

What Mini Me thinks

Ichitan is recycling an old trick, one that has proven to be immensely popular and successful in generating consumer interest.

Celebrating Pepsi Generations

By
Tan Heng Hong
-

Pepsi-Cola (Thai) Trading has launched “Pepsi Generations”, a new global campaign to celebrate the brand’s rich history in pop culture for 120 years. The campaign will see “Pepsi refreshes every generation from past to present,” said Somchai Ketchaikosol, marketing director for beverages at Pepsi-Cola (Thai) Trading as reported by The Nation.

The goal, according to PepsiCo’s press release is to “celebrate the best moments of our past, create new iconic moments for today and set the stage for an exciting future, allowing Pepsi to be the choice for decades to come.”

In Thailand, the soft drink company has made available Pepsi in vintage packaging of five eras: 1940, 1950, 1980, 1990 and 2000. Just 3,000 of these five-can-five-design packs, priced at THB 99, are being released.

The “Pepsi Generations” event at CentralWorld  included four clubs featuring a disco and neon display for the 80s and jazz lounge for the 40s etc.

Image from Pepsi Thai Facebook

The Pepsi’s TV commercial for the US market featuring icons that resonate with the different generations. The message is “Pepsi that’s forever fun. This is the Pepsi for every generation.”

Expect to see a lot more throwback campaigns from Pepsi like the example below where singers dressed in the 1940s style stunned patrons of a food court in Thailand.

https://www.facebook.com/PepsiThai/videos/10155376403211275/

Chinese bottled water companies tapping foodservice opportunity

By
Tan Heng Hong
-

Drinking “good water” has become a priority for modern consumers who are wary of the water quality they consume at home and out of home. One area where consumers have no say about the water quality is the water used in restaurants and foodservice premises.

As Chinese consumers become discerning about the water used in cooking in restaurants, this opens up the opportunity for packaged bottled water manufacturers to target the foodservice channel with innovative marketing strategies.

Nongfu Spring official water supplier for G20 Summit

Nongfu Spring (ć†œć€«ć±±æł‰), which marketed its bottled water on being “a little bit sweet,” was chosen to supply the G20 Summit in 2016 with natural drinking water, mineral water and fruit juices. The company took this opportunity to promote its Nongfu Spring mineral water as one of the secret ingredients used by leading chefs in creating the delicacies served to international dignitaries.

To prepare the soup for the famous Hangzhou fish ball soup, chef Shen Jun is seen using Nongfu Spring natural mineral water. The natural water is described by Shen as the essential ingredient to make the perfect soup.

Hotpot with Nongfu Spring water

In 2017, Nongfu Spring partnered with Chongqing Hotpot Group (重ćș†ç«é”…集曹) to designate Nongfu Spring water as the official water used in hotpot. The marketing tagline is “To have the best taste, one has to use the best water.”

Endorsed by Japanese rice expert

In 2017, Nongfu Spring launched a commercial featuring an elderly Japanese by the name of æ‘ć±żć­Ÿ. He is widely known in Japan as the person who cooks the best rice and was seen endorsing Nongfu Spring water.

Master Kong Chinese New Year series

In 2018, Tingyi’s Master Kong (ćș·ćžˆć‚…) introduced the Chinese New Year series featuring the auspicious words “穏、穄、毿、ćș·.” The characters mean good fortune (犏), salary increase (穄), longevity (毿) and health (ćș·). The water is to be served during reunion dinner or used in cooking reunion dishes.

You Yue designated water for 2018 Hotelex

Master Kong’s You Yue (䌘悊) mid-range bottled water brand released a 2 litre pack in late 2017 for cooking. The water is NSF-certified and was the designated water for the 2018 Hotelex culinary contest.

What Mini Me thinks

The bottled water market in China is expanding into foodservice and in-home cooking applications in search of growth. The examples in China can serve as an inspiration for bottled water companies in other region including Southeast Asia. Consumers in the region are wary of the water quality and some do recognise high quality water is crucial in the making of the best dish.

* All images taken from the web

PepsiCo re-engages in price competition

By
Tan Heng Hong
-

PepsiCo’s Revive and Miranda (orange and strawberry) are now available in an affordable RM 1.50 per 500ml PET bottle in the general trade in Malaysia. This also marks the return of Pepsi into the ongoing price competition with Coca-Cola and F&N where all the players are competing in the RM 1.50 price level.

Unlike the other players, Revive and Miranda are sold at RM 1.50 but they have the largest volume of 500ml. For the same price, Coca-Cola’s volume is 425ml, while F&N’s is 400ml.

The competition is now focuses on the general trade targeting price sensitive consumers unlike in the past where 99 Speedmart minimarket chain was at the epicenter of competition.

 

 

Indomie Mi Goreng Aceh celebrates Aceh culinary greatness

By
Tan Heng Hong
-

PT Indofood CBP Sukses Makmur Tbk (ICBP), the maker of Indomie, unveiled its latest Mi Goreng Aceh on 28 January 2018 at Blang Padang in Aceh. The new instant noodle with the taste of Aceh is being distributed in Aceh and Medan in northern Sumatra and in several other districts, reported Kompas.com. The price per 90g pack is IDR 2,500.

We have seen a similar launching of regional taste in Malaysia by the largest instant noodle company Nestle. The Maggi 2-in-1 Mi Kolo + Sup was launched in 2015 catering to consumers in East Malaysia (Sabah and Sarawak) and Brunei.

Indomie Mi Goreng Aceh and Maggi Mi Kolo are products that celebrate the culinary richness of the local community with exclusive products exclusively for the local consumers.

 

 

Slashing the sugar with new F&N Sarsi, Orange Zero

By
Tan Heng Hong
-

Slashing the sugar content is what beverage giant F&N and other players are continuing to do with their existing beverages in Singapore. The cutting down on sugar was set in motion by Singapore Prime Minister Lee Hsien Loong‘s call to reduce sugar content in drinks during the National Day Rally speech in August 2017.

In early 2018, F&N introduced its two latest sugar-free Orange Zero Sugar and Sarsi Zero Sugar in time for Chinese New Year. The zero sugar range is sweetened with acesulfame-K and sucralose.

Also available is the new F&N Healthier Choice Variety Pack containing 24 cans of Orange Zero, Sarsi Zero, F&N Seasons Ice Lemon Tea (Reduced Sugar) and F&N Seasons White Chrysanthemum Tea (Reduced Sugar).

All the no/low-sugar drinks above with the exception of F&N Seasons White Chrysanthemum Tea (Reduced Sugar) are only available in Singapore.

F&N also has the zero sugar version of F&N Seasons White Chrysanthemum Tea (250ml).

In a bid to reduce sugar, companies are substituting sugar with sugar alternatives. In the case of F&N Orange Zero Sugar and Sarsi Zero Sugar, the drinks contain artificial sweeteners acesulfame-K and sucralose. The Straits Times reported restaurant chain Tung Lok has incorporated allulose in yusheng and niangao (rice cake), both are Chinese New Year classics. Nestle Singapore has also started using sugar alternatives but did not provide further details.

Ya Kun Kaya Toast, on the other hand, is not embracing sugar alternatives claiming “the consistency and taste would be affected,” reported Straits Times. Instead, the Singapore chain, best known for its kaya toast and coffee, is encouraging consumers to opt for low-sugar beverages.

Any drastic reduction in sugar within a short period of time may not work as it should be done gradually for consumers to get accustomed to the low-sugar taste. So far, beverage companies in Singapore have done an excellent job in lowering their sugar count.

Photographed by the author – Pokka Natsbee Honey Lemon Juice Drink with lower sugar

New Coffee-Mate Milky, the world’s first dairy coffee enhancer

By
Tan Heng Hong
-

Coffee-Mate is a non-dairy creamer manufactured by NestlĂ© known to make the coffee richer, smoother and creamier. In Thailand, Nestle is elevating this experience with the new Coffee-Mate Milky, the world’s first dairy coffee enhancer.

According to the press release, “Nestle Coffee-Mate Milky contains high-quality imported milk from New Zealand and the US to offer coffee lovers a perfect combination of uniquely delicious “Real Milky Taste and Right Creaminess,” delighting you with the “Nice Milky Aroma & Smoothest Taste” with no cholesterol and no trans fat.” In addition, this product is “100% imported from South Korea, to fit the milky coffee taste profile preferred by the new generation.”

Nestle Coffee-Mate Milky is available in an 80 gram pack for THB 37 and in a 360 gram pack for THB 109 at leading retail outlets including Big C, Tops, Tesco, Foodland, CJ-Express, The Mall, 7-Eleven, Family Mart and Maxvalu.

The fully-integrated marketing campaign saw actor Gunn Svastiwat Na Ayutthaya appointed as brand ambassador visiting South Korea to feature in the “Love at First Sip” TV commercial.

What Mini Me thinks

Coffee-Mate Milky offers a new experience to young consumers and healthier option for health-conscious coffee drinkers with the use of real milk instead of non-dairy ingredients.

Nestle debuts Maggi Imperial Oyster Sauce, CNY campaign

By
Tan Heng Hong
-

Nestle has introduced an all-new limited-edition Maggi Imperial Oyster Sauce along with the ‘Maggi Lebih Masak, Lebih Wang Wang’ campaign to spread happiness and prosperity during Chinese New Year.

According to the press release, “Maggi has developed nine new recipes featuring nine popular Chinese dishes such as ‘5 Blessings Fish Maw Soup’, ‘Golden Dumpling of Abundance’ and ‘Prosperous Sweet & Sour Pineapple Chicken’.

All these recipes feature the brand’s all-new limited-edition Maggi Imperial Oyster Sauce. Made with a unique blend of oyster extract and scallop flavour, this lusciously thick, sweet and salty sauce promises to infuse dishes with superior taste and a distinctive mouth-watering aroma. These latest recipes are available on the Maggi website while recipe videos are available on the Maggi Youtube channel.”

More recipes can be viewed at the Ho Chak show on 8TV.

During this campaign, a whopping total of over RM 238,888 will be up for grabs, with a Grand Prize of RM 38,888 each for three lucky winners through this year’s campaign 50 Weekly Prize winners will also take home ang pao cash prizes worth RM 288.

The 500ml Maggi Imperial Oyster Sauce is priced at RM 7.85 at Shopee and 11 Street. The price of the usual Maggi Oyster Sauce (500ml) is RM 5.66 at 11 Street (normal price RM 6.61).

Maggi also has the Chinese New Year culinary set at Nestle’s official store at 11 Street featuring essential culinary sauces and seasoning for your festive cooking needs.

 

Quaker creates menu with online meal delivery firms

By
Tan Heng Hong
-

The Quaker oat brand of Pepsico (Malaysia) is collaborating with the food delivery companies to develop menus incorporating Quaker oats. The partnership with Mammam, the provider of halal certified Asian meals delivered on-demand, sees the creation of three Quaker oat meals – Tom Yum Fried Rolled Oats, Oats Stuffed Grilled Chicken Breasts and Oats Omelette Sandwich.

Image from Mammam

The three delicious dishes are described by Quaker as “perfect for your balanced diet plan this Lunar New Year.”

Kurin X Quaker

The collaboration with Kurin, the provider of health food on-the-go, on the other hand sees the launching of Kurin x Quaker guilt-free snacks. The snacks comprise Blueberry, Cranberry & Chia Seeds, Raw Cocoa, Walnut & Chia Seeds, Medjool Date, Almond & Chia Seeds and Gluten-Free Protein Brownies.

Image from Kurin

Chicken Rice Shop X Etika and Mamee

We have seen other brands collaborating with the foodservice industry players. In December 2017, Etika Group of Companies (Etika) worked with The Chicken Rice Shop (TCRS) to unveil Salted Egg ABC into TCRS menu. The ais kacang dessert featured Dairy Champ condensed milk.

Image from The Chicken Rice Shop

The halal chicken rice chain previously partnered with Mamee-Double Decker (M) Sdn Bhd in January 2017 to come up with the limited edition Ayam Rangup Berapi. The chicken rice dish was coated with Mister Potato Crisps Fiery Fried Chicken flavour.

What Mini Me thinks

Food manufacturers are finding ways to reach out to more consumers and one approach is to collaborate with foodservice operators to create co-branded products. Such approach exposes consumers to new ways of consuming their familiar food, thus creating more excitement for the brands.

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