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Milo drops health rating following pressure from health groups

In Australia and New Zealand, Nestle Oceania has come under pressure from health groups and has announced in early March 2018 that it would remove the 4.5 Health Star Rating from its Milo powder in the two countries. The Health Star Rating was removed “pending the outcome of the Government’s review of the Health Star Rating system,” said the company.

The 4.5 star rating is based on three teaspoons of Milo and 200ml of skim milk, said the company. However, the public health group Choice Australia claims, based on their survey, that only 13% of consumers use skim milk, while 55% use full cream milk and that would warrant giving Milo powder only a score of 2.5. If consumed on its own, the score is even lower at 1.5.

Controversy in Malaysia concerning “as prepared” basis

Recently in Malaysia, Nestle was embroiled in a controversy over the same issue. A viral video in early 2018 claimed Milo is simply “too sweet.” However, Nestlé (Malaysia) Berhad explains if Milo is properly mixed with water based on the recommended serving suggestion then the Milo will only contain 6% of sugar. However, Nestlé (Malaysia) Berhad senior nutritionist Nurul Iliani Ahmah said the 40% sugar content on the label is before being diluted in water. The Milo sold in Malaysia comes with the pilihan lebih sihat” or (healthier choice logo).

We all know Malaysians do not tend to follow the recommended serving and many like to add sweetened condensed milk into their Milo.

The question is does the Malaysian Healthier Choice Logo (HCL) address the complex problem with “as prepared”? In Malaysia, the HCL guideline says malted or chocolate drink with up to 12g per serving (excluding lactose from milk) is considered a healthier choice. This is based on the criteria that a typical serving is 30g powder per sachet to be mixed with 200ml of water.

It is interesting to see what is the outcome of the review by the board of Health Star Rating and how it will affect the rating of Milo powder in Australia and New Zealand.

 

Greenfields now with a fresher look

Japfa Ltd, through its unit PT AustAsia Food, has introduced a new packaging for its milk in Indonesia and Singapore covering all sizes 1,890 ml, 1,000 ml, 500 ml and 200 ml. The new packaging injects a fresher image to the brand and comes with the message “Passion in every drop.”

Below is the old packaging featuring images of consumers on the front pack as cues.

Passion in every drop

With the “Passion in every drop” motto, the milk company aims to redirect consumer attention to how the milk is produced and its inherent freshness quality. According to Syahbantha Sembiring, Indonesia Country Head Marketing & Sales of PT AustAsia Food, the cows are not fed with growth hormones or given antibiotics to safeguard the quality of the milk, reported Kontan.co.id. The integrated farm in Malang also reduces the time to get the milk to consumers.

What Mini Me thinks

We have seen other integrated milk producers in the region with their own dairy farm like Malaysia-based The Holstein Milk Company Sdn Bhd (Farm Fresh) increasingly focusing their marketing message to emphasise their farm-to-fork approach to dairy farming. This approach also resonates with consumer desire for authenticity and transparency when it comes to the food they consume.

 

Fuel Your Mind and Body to Achieve Greatness

Whether you are constantly on the go, ready to face a challenging day ahead or need to put in a long night at work, BRAND’S® lets you make the most of every day to achieve greatness. Ace through the day with a sharp mind and energized body by fueling it with BRAND’S® Essence Of Chicken.

Taken warmed or chilled, clinical studies show that regular consumption of BRAND’S® Essence of Chicken significantly improves one’s mental and physical performance while keeping stress at bay by reducing anxiety, mental and physical fatigue as it improves blood circulation and oxygen flow to the body and brain.

“People get caught up with their busy lifestyle and many may not notice it when their body gradually wears down from stress, tiredness and poor nutrition. Drinking a bottle of BRAND’S® Essence Of Chicken daily can help to fuel your mind and body with its nourishing goodness and keeps you in top shape to achieve greatness in whatever you do,” said Kuang Ming Ming, General Manager of BRAND’S® Suntory Malaysia.

“This is because increased blood circulation and oxygen flow to the brain and body keeps mental and physical fatigue away, while reducing anxiety and stress hormone, cortisol, so that the ability to stay alert or focus is not affected,” added Kuang.

No matter if you like it warmed or chilled, you can now fuel up and reach for greatness on the go with a BRAND’S® special chiller cum warmer. Suitable for the home or office, you can redeem one for free with the purchase of ten packs of BRAND’S® Essence Of Chicken (14+1 bottles x 70g or 12-bottles x 70g) which retails at RM81.00 and RM65.00 respectively.

Submit the 10 barcode flaps from BRAND’S® “Fuel Your #MindAndBody” campaign packs and with your personal details from 1st March until 31st May 2018 to redeem your very own chiller cum warmer while stocks last.

BRAND’S® Essence Of Chicken is the only chicken essence in the market backed by over 40 international scientific papers and clinical studies. Results have shown that daily consumption improves memory by up to 15% and enhances concentration by 22%, while metabolism can be increased by up to 16%.

For more product information and redemption details, visit www.brandsworld.com.my, BRAND’S® Smart Living on Facebook or call BRAND’S® Customer Care Line at 1-300-228-300.

Feed your Seoul with First Pick Maehyang Strawberries and win a trip to Korea

There’s no denying that there is a lot of buzz surrounding anything Korean these days, and joining the bandwagon are Maehyang strawberries from Korea. The yearly harvest is in, and to celebrate, one of Malaysia’s leading importer of specialty fruits and vegetables, Euro-Atlantic, is organising a contest in which the grand prize will take home a travel voucher for two people to a city of their choice in Korea.

Simple and engaging mechanics

To take part, consumers need to purchase two packets of First Pick Maehyang strawberries at any AEON outlet nationwide, except AEON Mahkota Cheras and AEON Ipoh Falim. Upon purchase, they will receive an entry form that they need to fill up, attach the receipt as proof of purchase, and mail to the provided P.O. Box.

Alternatively, consumers can opt to take part in the contest through Instagram. There will be four challenges every two weeks to be completed. Winners will stand a chance to receive not only weekly prizes but also be in the running for the grand prize.

In addition to the grand prize to Korea, participants will have the chance to win two brand-new Samsung smartphones – the Galaxy Note 8 and Galaxy S7, worth RM2,500 and RM1,500 respectively. Participants who submit their entries through Instagram are eligible to win AEON gift vouchers worth RM200.

The contest will run from 1 March till 30 April 2018.

For more information, go to www.facebook.com/euroatlantic

About Euro-Atlantic (www.euro-atlantic.com.my)

Euro-Atlantic was incorporated in 1992 in Malaysia as an importer of specialty fruits and vegetables. Equipped with conscientiousness and dedication, it is today a leading importer and distributor of a wide range of specialty fruits and vegetables as well as fresh and frozen seafood. www.euro-atlantic.com.my

Coca-Cola launches destination-themed campaign in Thailand and China

Coca-Cola (Thailand) Ltd. has launched a new summer campaign called “Hula Hula with Coca-Cola this summer.” The limited-edition Coca-Cola bottles will feature 24 of the country’s most popular spots with designs that relate to iconic symbols from each of these places.

According to Claudia Navarro, Marketing Director of Coca-Cola (Thailand) Ltd, “our starting point for this ‘Coke for Summer’ idea came from the realization that so many of the world’s best summer destinations are in Thailand, and that we often forget just how special they are,” reported The Nation.

https://www.facebook.com/cocacolaTH/videos/2035297390076987/

The beverage giant is collaborating with airlines such as AirAsia where passengers travelling on domestic destinations will get a free Coca-Cola with the icon of that province.

Free domestic trips will also be offered to lucky winners to 21 of the country’s dream destinations.

Coca-Cola Share A Coke with a holiday twist

The “Hula Hula with Coca-Cola this summer” campaign is the extension of the Coca-Cola Share A Coke campaign, which now takes on a holiday twist with holiday destinations printed on the labels.

UK featuring famous cities and beaches

This campaign has been implemented in the UK in 2017 as part of the summer marketing activation. Bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke featured the names of 75 famous cities and exotic beaches on their labels including dream destinations like Bali, Hawaii and Miami, according to Coca Cola Great Britain’s press release.

Japan limited-edition available only in their respective region

In Japan, we saw the release of 5 new bottles in 2017 featuring the icons and names of the cities. They are limited for sale in their corresponding region. According to Japan Today, these bottles will serve as souvenirs during the peak summer travel months tapping into the demand for regional souvenir gifting.

China x Cities

In China, Coca-Cola has released the initial batch of 12 city themed designs that comes with their unique icon and  description in March 2017.  For example, Guangzhou is known for its delicious food (广州味 = Guangzhou taste) . The icon is a modern girl donning the hat of a bamboo steamer with buns.  The coastal city of Qingdao is represented by wind and the icon is a man with a sailing boat on his hair (青岛浪 = Qingdao wave).

They come in the modern, stylish and sleek can to celebrate carefree living and good food.

What Mini Me thinks

The Share a Cole campaign, urban/destination edition offers a personalised touch (sense of belonging and longing). This campaign can also be easily tied to tourism, thus generating goodwill and promotion for the cities.

Red Bull Distributed RM250,000 to 904 Lucky Winners

(from left to right) Mohd Shukri bin Zakaria, the grand prize winner of the Red Bull ‘Start Right, Charge Ahead’ contest celebrates his big win of RM50,000 with Au Kar Wai, Senior Brand Manager of Red Bull Malaysia.

‘Start Right, Charge Ahead’ campaign set out to encourage consumers to drink Red Bull for pre-activity fuel

KUALA LUMPUR, 1 March 2018 – Red Bull Malaysia’s nationwide contest – ‘Start Right, Charge Ahead’ – ended with the announcement of 904 winners, who took home a total of RM250,000 over the course of 76 days. The contest capitalised on Red Bull’s new brand tagline, to encourage the consumption of its energy drink before the start of any activity for that extra boost of stamina and mental focus.

On-going for 76 days, the contest received overwhelming response from participants. Towards the end of the contest period, Red Bull selected four entries and awarded RM50,000 to the grand prize winner; RM10,000 to the second prize winner; and RM5,000 each to two third prize winners.

Jate Samathivathanachai, Director of Strategy at Allexcel Trading Sdn. Bhd. said: “The support we received for this campaign was tremendous and we’re very excited to roll out the other initiatives we have in the pipeline. We are committed to continue providing our consumers with their energy drink of choice to help revitalise their bodies and minds as they go about their daily activities.”

Mohd Shukri bin Zakaria, the astonished grand prize winner who walked away with RM50,000 said: “As an avid Red Bull consumer, I always turn to this energy drink whenever I need a quick energy boost. Working as a school teacher for the past 20 years, my job requires me to stay productive for long hours and to keep up with my students. To ensure I perform well and give my students my best, I drink Red Bull before I start work, as it enables me to concentrate better. But who would have thought that I would win RM50,000 because of this! I am so excited to be chosen as the grand prize winner. As this is a life-changing event, I will be saving the prize money in my bank account for my family’s future.

The premise of Red Bull’s ‘Start Right, Charge Ahead’ campaign was to redefine the most effective consumption manner for its energy drink, which is to begin each activity with Red Bull, so consumers have the mental focus and physical stamina to yield the best results from their activities.

Samathivathanachai added: “Consumers usually consume Red Bull during or after an activity, but throughout this campaign, we wanted to educate them that Red Bull should be consumed before the start of any activity – be it work, sports, driving or studying. This is so that they are provided with the right fuel to perform optimally in all the tasks they undertake.

“Through the ‘Start Right, Charge Ahead’ campaign, we seek to continue to be the brand that enables consumers to go the extra mile with a Red Bull in their hands, and pushes them every step of the way.”

To participate, consumers were required to purchase two cans of Red Bull, test their skills by answering a question and submit their entries through mail-in, SMS or social messaging, or online.

Red Bull is available at all major convenience stores, petrol marts, independent  grocers, supermarkets and hypermarkets at a recommended retail price of RM 3.10 for the gold and 25% less sugar canned variants and RM 1.80 for the bottled packs.

To find out more about Red Bull, please visit www.redbull.com.my or www.facebook.com/RedBullMalaysia.

About Allexcel Trading Sdn. Bhd.

Allexcel Trading Sdn. Bhd. (“Allexcel”) is the brand representative and exclusive agent for Red Bull® Energy Drink and Warrior® Sparkling Lifestyle Drink in Malaysia. Allexcel launched Red Bull® in Malaysia in 1993 and the brand is currently the No. 1 energy drink in the country. Red Bull has proven to its consumers its product performance in maintaining alertness, endurance and enhancing performance – stimulating both mind and body. For more information, please visit www.redbull.com.my

 

Rising Malaysian star Siti Saleha appointed Brand Ambassador for the new-formulation BRAND’S InnerShine Prune Essence with Vitamin E

InnerShine® Brand Ambassador, Siti Saleha

PUTRAJAYA, 1 March 2018 – BRAND’S® Suntory (Malaysia) Sdn Bhd today introduced Malaysian actress Siti Saleha as its new brand ambassador for BRAND’S® InnerShine® Prune Essence with Vitamin E. The English-born actress was officially introduced by Kuang Ming Ming, General Manager of BRAND’S® Suntory (Malaysia) Sdn Bhd together with Danny Hoh, Customer Director for Watsons Malaysia. The event at IOI City Mall also kicked off the Pencarian Wajah #InnerShineCantikSemulaJadi contest, which is a collaboration between BRAND’S® Suntory and Watsons Malaysia.

(L-R) Foo Hwei Jiek, Merchandising Director, Watsons Malaysia; Kuang Ming Ming, General Manager, BRAND’S® Suntory (Malaysia) Sdn Bhd; Siti Saleha, InnerShine® Brand Ambassador; Danny Hoh, Customer Director, Watsons Malaysia

Sharing her thoughts at the event, Kuang Ming Ming, General Manager of BRAND’S® Suntory (Malaysia) Sdn Bhd, said, “Consuming the right nutrients in sufficient amounts is crucial for protecting your skin and promoting your overall wellbeing. It is BRAND’S® desire through our InnerShine range to help Malaysians achieve a more beautiful, natural you from the inside out, especially with our newly formulated BRAND’S® InnerShine® Prune Essence with Vitamin E, launched today. Siti Saleha is a perfect fit as our Brand Ambassador for BRAND’S® InnerShine® Prune Essence with Vitamin E, as she too believes in taking care of herself in order to achieve that inner, natural beauty. To maintain her natural beauty, she not only has a skincare routine, she also ensures that she consumes a balanced diet and cares for her physical health.”

The new-formulation BRAND’S® InnerShine® Prune Essence with Vitamin E contains prune essence with additional Vitamin E to boost the protection of skin from free radicals, thus making skin healthier and more radiant. Curated with natural ingredients, the 100% fruit-based BRAND’S® InnerShine® Prune Essence with Vitamin E is an excellent inclusion into one’s beauty routine, which would normally begin with cleansing and moisturising before ending with an application of face powder or makeup. This nutritional supplement is rich in fibre derived from prunes and resistant maltodextrin, a soluble fibre that promotes regular bowel movement and helps flush out unwanted toxins from the body.

Ming Ming added, “Although this supplement is intended to work on your digestive system and cleanse your body internally, the effect of this is visible externally within 12 days. This is why BRAND’S® InnerShine® Prune Essence with Vitamin E complements your skin care routine, helping your skin look more youthful and radiant as the days progress. This is a reflection of what goes on inside your body, which all of us need to pay attention to.”

Concurring with this, Siti Saleha said, “I strongly believe that beauty is not just about how you look on the outside, but how you really feel in your own skin. People may comment on your hair, looks or physical appearance, but if you feel comfortable in your skin, that is when you can feel really good and confident about yourself. And this goes for everyone, regardless of age.” The much-loved rising Malaysian star, who has cemented her presence in the local acting scene with several accolades already to her name, added, “My skin looks more youthful and feels healthier after consuming BRAND’S® InnerShine® Prune Essence with Vitamin E over 12 days, and even with the minimal makeup I use for myself, it feels natural. I’m confident you will see the desired effects over time, if you complement your daily beauty regiment with the right nutrients for your body, such as the nutrients in BRAND’S® InnerShine® Prune Essence with Vitamin E. Much like discipline, it can sometimes be challenging to stick to a recommended routine, but you will reap the rewards in the end.”

BRAND’S® Suntory (Malaysia) Sdn Bhd has partnered with Watsons Malaysia, a leader in Malaysia’s health and beauty retail industry with the common vision of reaching out to Malaysians to offer products that can enhance their health, beauty and personal wellbeing. Speaking on behalf of Watsons Malaysia, Danny Hoh, Watsons Malaysia’s Customer Director said, “We are pleased to partner with BRAND’S® Suntory in offering Malaysians the new-formulation BRAND’S® InnerShine® Prune Essence with Vitamin E. We want people to look good and feel great every day, and by offering access to the best products that can benefit consumers, we can play a part in every Malaysian’s journey towards looking and feeling good, inside and out.”

The Pencarian Wajah #InnerShineCantikSemulaJadi contest runs from 1 March to 23 April 2018. Watsons card members who purchase a 12-bottle or 24-bottle pack of BRAND’S® InnerShine® Prune Essence with Vitamin E will stand a chance to win the grand prize of an appearance in a future campaign for BRAND’S® InnerShine® together with Siti Saleha, as well as receive 200,000 Watsons VIP points. All they need to do is take a photo of themselves looking naturally beautiful and post it on Instagram with a really creative caption and include the hashtag #InnerShineCantikSemulaJadi. Posts must be set to public in order for BRAND’S® Suntory Malaysia to contact the winner directly and announce the winner via Instagram.

At the same time, from 1 to 5 March 2018, BRAND’S® Suntory will be running exciting on-ground activities at IOI City Mall for the public. Do not miss this opportunity to get a free skin analysis, special treats such as a manicure by NS Parlour Spa and a makeover by Sugar Belle, henna drawings, and to top it off, feed your sweet cravings with free popcorn for a fun day out.

BRAND’S® InnerShine® Prune Essence with Vitamin E is available at a retail price of RM32 for a pack of six bottles and RM58 for a 12-pack at all Watsons outlets nationwide, and other selected pharmacy chains and hypermarkets.

For more information on BRAND’S® InnerShine® Prune Essence with Vitamin E and other BRAND’S® products offered in Malaysia, please visit the BRAND’S® InnerShine® Facebook page at https://www.facebook.com/innershineclub/ or the BRAND’S® website at www.brandsworld.com.my

About BRAND’S®

The BRAND’S® legacy started in 1835 when Henderson William Brand, the royal chef of Buckingham Palace in London, created a fat-free, easily digested chicken consommé that later became a huge commercial success. Available in 20 countries worldwide and widely recognised as BRAND’S® Essence of Chicken, this special formula gained prominence over the next 180 years for its nourishing goodness. With modern science, rigorous research and innovative technology, BRAND’S® has diversified its products to include health tonics, beauty nutritional drinks and energy drinks. BRAND’S® remains committed to promoting overall wellness in health, beauty and positive living to enrich people’s lives and create possibilities that inspire them to be their best selves.

 About Watsons Malaysia

Watsons Malaysia currently operates more than 430 Watsons stores in the country. Watsons continues to set the standards in the health, wellness and beauty market, providing personalised advice and counseling in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 9th year running*.

Watsons is the flagship health and beauty brand of A.S. Watson Group.

* Campaign Asia-Pacific / Nielsen “Asia’s Top 1000 Brands online study of over 6,000 respondents across 13 markets in Asia Pacific region”.

Lobang Queen?

In Singapore, Giant Super Savers Club introduced Lobang Queen in October 2017. She is known as a a legend at smart spending and saving hacks. 

https://www.facebook.com/giantsupersaversclub/videos/481385518867542/

Wait a minute, what exactly is ‘lobang’? Remembersingapore.org sums it up best. Lobang is “originally the Malay word for hole (lubang) and is borrowed by the local Chinese to refer to an opportunity, usually in businesses or deals. It has been used so intensively that a person with many sources of business opportunities is called a lobang king.” Here is another explanation by sg.asia-city.com. “In Singlish, it means tips or clues or contacts. How it’s used: I’m looking for a good property agent. You got lobang?”

Here are other examples of lobang in action:

1. Lobang Fitness – a fitness centre that believes in building bodies, not debts

2. Lobangadviser.com – has all the great deals and offers

3. Money Lobang – a financial comparison site

Cultural sensitivity

This Singlish phrase is not to be used in countries like Indonesia or Malaysia because in Indonesian or Bahasa Malaysia, it could mean a woman’s …

That is why if you want to go regional, you have to ditch the word lobang. See the experience of Save22 (then known as Lobangclub) as reported in Tech in Asia.

So Lobang can only survives in Singapore and not in other Malay speaking countries.

Starting a franchise…as easy as 1, 2…7-Eleven!

7-Eleven Malaysia offering franchisee opportunity again.

Kuala Lumpur, 26 February 2018 – The country’s pioneer and leading convenience store operator 7-Eleven Malaysia (SEM) is now offering back its highly successful franchise programme for local entrepreneurs to become partners in managing its outlets which offer more than 2,200 products and services by rolling out its simplest and most affordable franchising package to date – one that requires only RM250,000 in investment from franchisees willing to operate and manage these stores on a full-time basis.

With this latest launch, SEM seeks suitable franchisee candidates that are looking for an exciting business opportunity that’s full of growth potential. As 7-Eleven is a 24-hour, 7 day a week retailer, aspiring franchisees need to be able to commit full time in managing their business thus this programme is especially suited for unemployed graduates and strong entrepreneur minded millennials as one gets a invaluable hands-on learning experience in managing an own business.

“All fresh graduates should consider managing their own business and being a franchisee of 7-Eleven Malaysia as it has a  proven track record business and achieving success is not difficult provided one is willing to work hard and put in long hours,” advises Berjaya Group Founder, Tan Sri Vincent Tan.

Tan Sri Vincent Tan added, “Once a franchisee has learned to manage a store well and is successful, they will be viewed favourably to operate more stores so eventually one can be a multi-store operator thus generating more revenue for oneself.”

He concluded by saying, “There are a lot of financing options available to interested franchisees from various Government agencies and one must take advantage of this and strive to fulfil one’s entrepreneurial spirit and desire.”

This year, SEM plans to invest RM70 million to open around 200 new stores and renovate other stores. The company ended last year with 2,225 stores of which less than 10% are franchised. As such, there are many existing stores that are suitable for potential franchisees to operate their own businesses and to earn more as they strive to grow sales.

Acting CEO of 7-Eleven Malaysia, Ho Meng said, “This programme is meant to address aspiring entrepreneurs, adding that this was also to support efforts towards financial independence and the idea of giving opportunities to people with desire, skills and willingness to work hard.”

The RM250,000 outlay, Ho Meng said, included a non-refundable initial franchise fee and refundable deposits for stocks and as security that the prospective franchisee would eventually get back. It’s just an assurance that the new franchisee would comply with the franchisee’s obligations and performance,” he noted.

He concluded by saying, “Our franchise model is based on profit-sharing whereby SEM is responsible for expenses such as leasing of real estate, store equipment, general insurance, inventory audit, merchandizing and marketing services among others as well as providing full training and operational consultation support and as such, franchisees minimises the risks associated with going it alone and incurring even more prohibitive capital outlay. As franchisees are responsible for those direct store operating expenses like labour cost, cash and inventory shortages and other direct operating expenses that are controllable by them, they will benefit more if they manage the businesses well.”

SEM believes that when franchisees are actively involved in running their stores, revenues per store will be higher, in turn boosting overall profitability for both the franchisees and this convenience store chain. Moving forward, SEM – while continuing to grow its store network- would focus more on growing same store sales by improving its products and services through innovation and insights.

To register your interest on this franchisee program, please visit www.7eleven.com.my

est reported market share gain in depressed Thai CSD market

Sales of carbonated soft drinks in Thailand fell 4.1% year-on-year in value in 2017 to THB 50 billion (USD 1.6 billion), said Jesdakorn Ghosh, Thai Drinks Co senior vice-president citing Nielsen data. The decline is blamed on poor consumer spending power, cooler-than-expected weather and competing drinks, reported Bangkok Post.

est market share improved

However, the est brand grew the fastest up 2.8% compared with a 7% decline for Coca-Cola and a mere 0.8% growth for Pepsi, making est the only brand to post strong sales growth in 2017. The market share of est also improved from 9.8% in 2016 to 10.5% in 2017.

Three strategies to win CSD market

Thai Drinks Co., a unit of Thai Beverage Group, has outlined three strategies to win in the Thai CSD market in 2018. The three strategies are outlined in the press release as follow:

“1) Insights Power: Only est can respond to teens’ insights by bringing them closer to their idols. The ‘est cola zaa-zeed-sud-kua, muan-i-lee with GOT7’ campaign (which means super fizzy, super fun with GOT7) connects Thai consumers to GOT7, the most popular boy band, which has brought a new look and offers a higher level of enjoyment by doing both Korean and Thai-style dancing

2) Innovation Power: est continues leading with innovation by bringing ‘drinking Bingsu’ to the market in response to the popularity of Bingsu, a Korean-style shaved ice dessert, among Thai teens. est Play launched two new flavors – ‘est Play Melon Bingsu’ and ‘est Play Mango Bingsu,’ and both rocked the market with their outstanding success after only one month. They became the Number 2 and Number 3 best-selling flavors in the convenience store channel, and have the potential to drive est Play’s growth to hit double digits this year.”

3) Summer Promotion Power: This continues from last summer’s campaign that let consumers choose their preferred prize. This summer’s promotion is a much greater extravaganza, with double the entries for online submissions to win one of over 1,200 prizes worth a total of 27 million baht. Consumers can press Button 1 for a exclusive trip to a GOT7 World Tour concert in New York; Button 2 for one of 200 Toyota Yaris ATIVs or Yamaha QBIX motorcycles; or Button 3 for one of 1,000 exclusive photo books signed by all members of GOT7. Also, fans won’t want to miss the limited-edition packaging available only during the summer, with 42 designs featuring the members of GOT7 on various sizes of est packaging. est will also keep our edge in connecting online with Thai youths by offering a hologram experience via a mobile application, so fans can enjoy up-close moments with GOT7 in virtual form.”

 

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