Everyday plushness and alluring fragrance for the whole family from wash
to wash
Kuala Lumpur, January, 2019 – If you have ever had to make the tough choice
between fabric softness or long-lasting fragrance when it comes to your fabric
softener, TOP has combined the best of both qualities into its TOP Plush Ultra
Concentrated Fabric Conditioner.
TOP, the NO.1 detergent brand in Malaysia is cementing its position as the Total Laundry Expert
with the introduction of TOP Plush Ultra Concentrated Fabric Conditioner
that provides 100 days’ of softness
and fragrance for everyday plushness and alluring
fragrance, from wash to wash. The entry of TOP Plush has created a new
category of laundry care category of fabric conditioner in Malaysia.
TOP Plush is
formulated with advanced laundry technology from Lion Corporation, Japan. It is
3 times more concentrated than
ordinary fabric softeners. One small cap full is enough to enjoy the long
lasting softness and fragrance for regular
laundry as well as seasonal laundry items such as curtains and bedding for up to 100 days! The 750gm bottle size
can last up to 50 washes while the 600gm refill pack can last up to 40 washes. The
ultra concentrated formula results in a sleekly compact bottle that is
lightweight, easy to carry and to store yet delivers luxurious plushness and
fragrance.
TOP Plush
Ultra Concentrated Fabric Conditioner uses breakthrough FibreTech and Scent
Micropod fabric conditioning technology from Japan that can keep laundered fabrics
softer, plusher and scented for up to
100 days.
TOP Plush FibreTech technology conditions and
softens all fabric types to deliver custom-made softness that leaves clothes
fluffy soft while helping to reduce wear and tear on fabric fibres thus
prolonging the life and use of fabrics. This fabric conditioning technology
helps to smoothen wrinkles for easier ironing, freeing up time for other
pursuits including time with family and friends.
The Scent Micropods fabric conditioning technology
in TOP Plush infuses fresh scents into fabric fibres through touch-activated
encapsulated fresh scents that lasts up to 100 days from wash to wash.
It is ideal for daily wear and special occasion wear as well as less frequently
laundered items such as bulky bedding, chair covers, rugs and curtains.
Fragrance
should never be underestimated, as it has the power to build confidence, improve
moods and bring people together with studies showing that fresh smelling scents
can positively impact daily living. Mood Media also reports that there is a 40
percent improvement in mood after being exposed to pleasant scents[1].
TOP Plush can boost your mood by making washed fabrics more comfortable,
luxurious in texture and alluring scent with up to 100 days.
Besides that,
TOP Plush gives you other extra benefits such as 99.9% anti-bacterial, malodour
control, smoothens out wrinkles for
easier ironing, reduce static cling,
shape retention and with plant-based ingredients that are kinder
to the environment.
Available in
five breath-taking scents in coloured variants to suit the different needs of consumers
from the feminine softness of the pink Spring Blush, the fresh confidence of the blue Morning Breeze, the tender loving care of baby skin-safe Soothing Care in white, the elegance of Glamourous Magnolia in yellow, and the romantic allure of Scarlet
Passion in red.
Southern Lion Sdn Bhd Marketing Manager
(Household Products Dept), Mr Leroy Yoon said that TOP Plush Ultra concentrated
fabric conditioner was developed in line with TOP’s brand promise of Innovation
for Better Living.
“TOP is
recognized for bringing breakthrough innovations to fit our consumers’ needs to
make the laundry experience and its results as simple, as fresh, as hygienic,
and now as soft and scented as it can be. With the introduction of TOP Plush we
have a full suite of laundry solutions to offer consumers that has them covered
for all their laundry needs. With just one small cap, TOP Plush gives families
luxurious everyday softness and the added freshness fragrance that lasts up to
100 days,” said Mr Leloy.
TOP Plush is
available at retailers nationwide with the 750ml bottle at the recommended
selling price of RM11.25 (WM) & RM 12.10 (EM) per bottle, and the 600ml
refill pack priced at RM8.00 (WM) & RM8.65 (EM) per pack.
Available in five breath-taking variants to complete the needs of consumers:
Spring Blush Feminine softness of the pink Spring Blush which gives you the freshness to be young and energetic!
Morning Breeze Start up your day with fresh & confidence scent. Suitable for active lifestyle people to keep them fresh and smell good all day long.
Scarlet Passion Showering yourself with the romance rose scent all day long. Feeling the love and pampering yourself more in the alluring rose smell.
Glamorous Magnolia Unleash your luxurious and fashion sense with Glamorous Magnolia. You will be smelling as great as wearing an expensive perfume all day long.
Soothing Care Worry
free for sensitive skin users who want to enjoy the softness on fabric as this
variant is dermatologically tested. You can do your laundry now with your
little one together to enjoy the fluffiness of fabric.
About Southern Lion Sdn Bhd
Southern Lion Sdn Bhd is a 50/50 joint venture
company between Lam Soon (M) Bhd and LION CORPORATION, Japan. It continuously
improves the quality of life of Malaysia consumers by offering household
products of innovative concepts at affordable prices ranged from fabric care,
home care and beauty care to oral care. Southern Lion is the first detergent
manufacturer to be ISO 9001 certified.
[1] https://moodmedia.co.uk/wp-content/uploads/2016/02/scent-research.pdf
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