Dewina Holdings Sdn Bhd, the maker of Brahim’s, Malaysia’s leading ready-to-eat (RTE) meal, has launched RTE porridge. Available in two variants – Chicken Rice Porridge (Bubur Ayam) and Savoury Rice Porridge (Bubur Lambuk), the porridge series comes in a retort pack that is microweable and is ready to eat in 1 minute.
The halal-certified porridge does not contain preservatives and is low in calorie. The 250g pack is suitable for one person.
Brahim’s Bubur Lambuk (153kcal) contains meat pieces, potato, carrot and wild betel, while Brahim’s Bubur Ayam (158kcal) is made with chicken pieces, carrot and spring onion.
The porridge is currently showcased at Halfest JAKIM 2019, Malaysia’s largest halal food and beverage expo (4-8 September 2019).
Brahim’s Bubur Lambuk ais available for purchase on Shopee at a discounted price of RM 5.5 per pack (normal price RM 5.90). Brahim’s Bubur Ayam has the same price and can be bought on Shopee too at RM 5.5 per pack.
In our opinion, the next phase of Brahim’s entry into the RTE porridge segment is to tap the baby food market with RTE porridge suitable for infant aged 6 months and above. Such products are already available in Vietnam.
FamilyMart Malaysia has finally introduced its first mobile app to provide consumers with special savings as well as members exclusive deals. With the app, FamilyMart customers can access welcome rewards, birthday rewards and the chance to accumulate Famipoints.
Across the region, Familymart mobile app is available in countries like Japan, Taiwan, Indonesia and Thailand.
The “locate” feature in the FamilyMart Malaysia app provides the most up-to-date information on the closest FamilyMart near you. By downloading the app, members can get exclusive 50% off Hojicha softserve/milkshake. The mobile app also serves as a one-stop destination for updates on new launches from FamilyMart Malaysia.
Unlike the myNEWS.com app, the FamilyMart app does not have ane-wallet function.
With FamilyMart jumping on board the mobile app bandwagon, 7-Eleven Malaysia is now left as the only leading convenience store chain without any mobile app.
Dunkin’ Donuts Malaysia Aims to Secure Larger Wallet Share by Building Up its e-Commerce Presence
KUALA LUMPUR 5 September 2019: It is no longer a brick-and-mortar versus online store for Dunkin’ Donuts Malaysia.
The donut chain recently expanded its trade channel with Shopee, the
no.1 online shopping platform in Malaysia. The aim was to provide consumers
with the best and seamless online to offline experience to strengthen overall
customer engagement and brand affinity.
“Our e-commerce journey started in September last year, when we first launched our online store. We then engaged with online food and beverage technology startups such as Foodpanda and Grab to enhance our customer’s experience.
“We are seeing some traction in e-commerce with delivery sales contributing close to 10% of the overall sales for outlets that offer delivery,” said Jesrina Liew, Dunkin’ Donuts Group General Manager.
She added that customers today view online and offline operations
through a single lens, and it should no longer be the case of brick-and-mortar
versus online store for food and beverage (F&B) businesses.
Liew
said that while consumers’ media consumption has changed to that of mobile
first and their growing appreciation towards the vast inventory that is now
readily available online, they are still drawn to the tactile experience of
brick-and-mortar outlets, even more so, when it comes to F&B. Therefore,
convergence of the two channels into one business plan is essential.
“Hence, we think that online marketplaces such as Shopee, with their innovative and aggressive marketing tactics such as the 7.7 Orange Madness and 9.9 Super Shopping Day campaigns can offer complementary benefits to traditional brick-and-mortar outlets such as ours.
“Taking the example of the 9.9 Super Shopping Day – we estimate that the platform traffic would increase by four times and we hope that our attractive promo of RM0.99 per donut, in addition to deals on beverages and merchandise, would gain more visibility through this partnership,” she said.
Ian Ho, Shopee Regional Managing Director said, “The F&B deals under Shopee’s Ticket and Vouchers category is a newly-introduced segment. We started off first by featuring hotel and cafe dining deals before introducing this new segment. We find that the customer base for F&B deals is increasing by the day. Given the positive response, we realised that there is nothing to stop us from partnering with F&B chains like Dunkin’ Donuts.”
Ever since launching its official store on Shopee on 26 June 2019,
Dunkin’ Donuts has seen extremely positive response from Malaysians. It has
sold over 5,000 donuts online during the 7.7 Orange Madness campaign and the
on-going 9.9 Super Shopping Day that will end on 9 September. On top of that,
the Chocolate and Coffee beverage deals were a favourite.
Additionally, the store is charting an increase in daily orders during
the 9.9 Super Shopping Day, as compared to the 7.7 Orange Madness campaign. To
illustrate, the 9-donut voucher deal was snapped up in three days, generating a
1.6 times increase from the previous campaign.
Shopee commends Dunkin’
Donuts for taking a big step and expanding its footprint online because it is
no easy feat. Ho said, “Its growth on Shopee is attributed to several factors,
from the convenience of redemption process to the online exclusive deals and
discounts that provide for a great bargain. More importantly, the donut chain
has the readiness in technology and resources to tap and market their products
and brand to consumers they previously did not have access to.”
“We are ever ready to
assist Dunkin’ Donuts, be it providing them with marketing solutions or
co-organising campaigns to further reach its touchpoints across the country,
effectively. Our list of assets is there for Dunkin’ Donuts to leverage on
including homepage banners, Push Notifications and EDM blasts. There are also
Shopee’s in-app features like the Shopee Quiz and Shopee Live that were
introduced to bring brands closer to their customers, and boost engagement for
a more rewarding shopping experience.”
Apart from the RM0.99 deal for a donut, Dunkin’ Donuts is in one of
the 9.9 Super Shopping Day offers called the RM9.90 voucher pack. All users
need to do is purchase the pack to enjoy vouchers from across various brands
including Dunkin’ Donuts to be able to enjoy savings up to 17 times of their
money spent.
From now till 9 September, the 9.9 Super Shopping Day will feature
discounts up to 90%, and daily deals from as low as RM1 in its Shocking Sale
and ONE OR NOT game. Users will also get to enjoy free shipping with a minimum
spend of RM9.
Founded in 1950, and growing globally since 1970, Dunkin’ Donuts is
the world’s leading coffee and baked goods chain. The brand has over 12,000
restaurants in 50 countries worldwide. Dunkin’ Donuts first established in
Malaysia in 1987, and now operates almost 90 outlets in the country. It is on a
mission to serve positive energy to customers, by offering quality food and
beverages, and also excellent service.
Chinese dairy giant Mengniu has added a new range of flavoured milk under its YoyiC banner in Indonesia. The new YoyiC Milk Drink is made from imported New Zealand milk and is available in two flavours chocolate and strawberry.
Mengniu’s entry into the ambient milk segment comes after the company rolled out a comprehensive range of chilled yogurt including yogurt drink, probiotic drink and most recently spoonable yogurt. The ambient YoyiC Milk Drink will allow Mengniu to reach out to the mass market to circumvent the challenges faced by chilled dairy due to the under development of the chilled chain infrastructure in the country.
7-Eleven Malaysia’s new Flamin Festival is interesting as it does not only celebrate Malaysian love for something spicy buy also introduces consumers to a wider varieties of spicy snacks and foods.
Notable new snacks for the Malaysian market include Koh-Kae Mala Peanut from Thailand, Eureka Hot & Spicy and Kimchi popcorn from Malaysia, Kusuka Keripik Talas Spicy Lime Leaves and Kusuka Singkong Super Pedass from Indonesia and Lay’s Hot Chili Squid Flavor from Thailand.
Also from Thailand are Tao Kae Noi Mala Seaweed Snack and Chilee Crispy Chilli Tom Yum Thai Flavour with Mixed Nuts. Chilee is a chilli skin snack, which is trending in Thailand at the moment.
Also new is the 7-Eleven own Aiskleem Roaring Limau with key lime with a hint of heat.
Apart from the familiar tom yum flavour, mala is likely to become the next thing in Malaysia. Malaysians are increasingly challenging themselves to the unique mala numbing taste, which has become a popular option in hotpot restaurants.
Lion Brewery Co has started selling its craft beer in Cambodia from September 2019, said Will Julius, Lion Brewery Co General Manager – Asia Pacific, in an interview with Mini Me Insights.
Will Julius, Lion Brewery Co General Manager – Asia Pacific
Lion Brewery is a British heritage craft brewery reborn in London and Singapore and is known for its Straits Pale Ale (ABV 4.5%) and Island Lager (ABV 4.7%). Its mission is to produce exceptional tasting beer specifically for the warmer climates of Southeast Asia.
Julius said Lion Brewery is in talks with distributors and importers in Vietnam, Thailand, Indonesia and the Philippines to make its craft beer available in more markets in the region.
The key criteria for expanding into a new market is to find the right partner, said Julius. As a new start-up and being 8 months, Lion Brewery does not have a large team. So it is important to ensure the partner shares the same value and goal, added Julius.
Strict quality control with a concern for the environment
Lion Brewery “does not cut any corners in their brewing in terms of sourcing high-quality ingredients and avoiding any and all chemicals throughout the brewing and filtration process”, explains Julius. The company is also trying to be as environmentally friendly as possible by minimising its carbon footprint and reducing plastic.
Singapore is a major market for Lion Brewery
Singapore is a key market for Lion Brewery and Straits Pale Ale is the company’s best-seller, if only by virtue of the fact it has a 6-month head start on the Island Lager, explains Julius. Island Lager was released in June 2019. Julius attributes the success of Lion Brewery’s craft beers in Singapore to the fact the beers are designed for drinking in the tropical climate. Consumers find the beers very refreshing without losing any integrity of flavour, said Julius.
Consumers deserve more beer choices
As the Lion Brewery Co General Manager – Asia Pacific, Julius feels “there has been a real growing awareness from consumers in Singapore that they deserve more choice when it comes to beer; not just the same bland commercial lagers available at every bar.”
The passion and creativity of other craft beer brewers in Southeast Asia is also helping to drive the scene. Julius added that the “beers created in this region are considered really high in quality and on a par with what’s being done around the world.”
Plans for experimental beer
Lion Brewery “wanted to start with their flagship beers that were very approachable, and bridged the gap between being very flavourful yet still easy to drink and sessionable,” said Julius.
The next step is to create beers that are a bit more experimental. He disclosed the company is “planning some collaborations with other breweries in the region, and to play around with the tastes of Southeast Asia and infuse them into these fun brews.”
Japan’s DyDo Group Holdings has revealed plans to fully own the current joint venture it has with Mamee Double-Decker in Malaysia. In the FY2019 2nd Quarter Financial Highlights, the Japanese firm said it will “dissolve its joint venture with Mamee and make the sales company a wholly owned subsidiary (planned for November 2019).”
In Malaysia, DyDo is shifting the brand towards “made-in-Japan” quality. The aim is to use premiumisation, Japanese quality and a focus on healthy products to turn around the business. The local product range Vida (Clear Cider, Minty Lime and Clear Lemon), Befine chilled yogurt drink and Yobick yogurt flavoured drink is reflective of this strategy.
So far, we have not seen DyDo maximising Malaysia as the halal hub for the Southeast Asia region as the company is probably still looking at ways to turnaround the local operation.
For the lucky few Malaysians have tried the Mamee Monster Ghost Pepper, across the Causeway, Mamee Double-Decker has come up with yet another new Mamee Monster. This time it is something dear to the heart of Singaporeans – Mamee Hainanese Chicken Rice Noodle Snack.
This ready-to-eat snack is said to be extra crunchy and has 20% more seasoning than the existing flavour. This Singapore-exclusive flavour, the first in Mamee’s 49 years of history, is only available until the middle of November 2019.
We are seeing brands increasingly celebrating and honouring local flavours as part of their innovation process. We expect to see more of these examples in the future.
Playmade by 丸作 is making its milk tea more nourishing with the new limited edition Carrot Tea Blend in Yakult or Smoothie style in Singapore. Available from 23 August 2019 to 12 September 2019, the carrot series is meant for “adventurous and carrot lovers,” according to Playmade.
Carrot pearls can be added for a price of SGD 0.80 (M) or SGD 1.2 (L).
Shihlin Taiwan Street Snacks has embraced the chicken skin trend with crispy chicken cracklings as part of the menu. The chain, famous for Taiwanese street snacks from Shihlin Night Market, has also made available crispy chicken cracklings as part of a standalone packaged snack.
The Crispy Chicken Cracklings – Snack Attack Pack is currently having a buy 1 free 1 promotion on the official Shihlin Taiwan Street Snacks store on Shopee Malaysia. The promotion price is RM 22.80. There are three flavours to choose from – original, sour cream and tom yum.
Spritzer has introduced its label-free, 100%-recyclable bottles for its Spritzer silica-rich Natural Mineral Water in Malaysia. The label-free bottles are sold in bulk on...
Frisian Flag Indonesia has launched a new, affordable cheddar cheese block, priced at IDR 20,000. This is Frisian Flag Indonesia's first foray into the...
