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Reaching Out to Orang Asli

By
Tan Heng Hong
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Marketing General Manager of 7-Eleven Malaysia, Ronan Lee (top, in white); Community Driving Assistant of Kampung Orang Asli Sg Enggang, Zawiyah bt Ali (2nd from top left); volunteers from 7-Eleven Malaysia and NGOHub Asia with the Kampung Orang Asli Sg Enggang community.

Lanchang, Pahang, 26 October – 7-Eleven Malaysia, the No. 1 standalone convenience store chain operator in the country, recently carried out another CSR activity in collaboration with its start-up, NGOHub Asia by conducting out a ‘gotong-royong’ (a local slang for community effort) cleanup session at Kampung Orang Asli Sg Enggang.

Residing in Kampung Orang Asli Sg Enggang is the Cheq Wong tribe, known as one of the smallest orang asli tribes in Malaysia. Founded by Zawiyah Ali, the village, which houses 30 impoverished orang asli families, is situated in Lanchang, Pahang with a learning centre built there almost 6 years ago.

As part of the initiative, the team from 7-Eleven Malaysia and NGOHub Asia furnished the learning centre with floor mats, educational posters and stationery supplies to create a better learning environment for the children. A cleanup session took place at the same time, where some volunteers assisted in the cleanup of the common space and drains. Besides that, they also distributed essential provisions such as rice, cooking oil, flour, sugar, amongst others along with special goodie bags containing drinks and soft toys to be brought back home.

“Initiatives like this by 7-Eleven Malaysia help to bring awareness and hope for the Sg Enggang orang asli community. We are sincerely grateful for the support given and are touched to know that there are people out there that cares,” said Ali. When asked about what other forms of assistance the community needs, she said, “To support the wellbeing and livelihood of the community, we seek the public to assist through monetary donations as well as regular medical care as the nearest hospital is located quite a distance away.”

7-Eleven Malaysia marketing general manager Ronan Lee expressed his delight to partake in this project. “We are happy to have spent time with the community here and to see the smile on their faces when they receive their supplies and goodie bags is especially rewarding. By contributing essential educational materials to the learning centre, we hope that the children would be able to further develop their knowledge and skills in a better-equipped learning environment. Through this acitivity, we also hope to further encourage the support and contribution from the public to aid the orang asli community’s welfare and educational needs,” said Lee.

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 34 years. 7-Eleven Malaysia is the pioneer and largest 24-hour standalone convenience store operator in Malaysia with over 2,250 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.

Freshen Up Your Active Lifestyle with TOP Odour Buster

By
Tan Heng Hong
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TOP Odour Buster Liquid Detergent for Sweat Heavy Laundry with Micro-Clean Technology

Kuala Lumpur, October 23, 2018 – Exercising is an important aspect of a healthy lifestyle. Unfortunately even after washing with regular detergent some exercise gears tend to have lingering sweaty odours. There is a solution we can pursue for a healthier lifestyle while taking on the challenge of cleaning the resulting odourous clothes.

 TOP, the NO.1 detergent brand in Malaysia with its TOP Odour Buster variant that uses breakthrough Micro-Clean Tech™ technology that cleans both visible and invisible stains.

Participants in the Score Run, the Spartan Race and the Brooks KL City Run experienced the odour busting capabilities of TOP Odour Buster liquid detergent as TOP was one of the co-sponsors of these runs, and provided TOP Odour Buster 300gto more than 40,000 people.

Working from the premise that run participants would work up a heavy sweat, TOP put its hard-working Odour Buster variant to the test. Feedback from run participants who have used the product has been overwhelmingly positive.

The secret to TOP Odour Buster’s odour banishing capabilities is TOP Micro-Clean Tech™‘s anti-sebum technology that pulls out trapped sweat and sebum, as well as other trapped molecules from fabric cores.

The revolutionary formulation maintains the TOP Anti-Malodour and Anti Mite-dust detergent functionalities that Malaysians have come to know and trust from the brand.

Trapped sweat and sebum (body oil) molecules cause the yellowing of white and light coloured fabrics, and dullness of colored fabrics. These trapped sweat and sebum stains once broken down by bacteria are the main cause of the unpleasant odour around armholes, sleeves and collars, even after clothes have been laundered.

Just one wash with TOP’s Odour Buster liquid detergent will revive and refresh even fabrics that have heavy sweat build-up by removing trapped sweat stains to prevent 99.9% of odour causing bacteria from growing, thanks to its Micro Clean Tech™ detergent technology. Laundry water will be murkier as odour causing sweat and sebum, as well as other stain-causing molecules are thoroughly removed.

Southern Lion Sdn Bhd General Manager, Ms Carmen Foo said that TOP Odour Buster liquid detergent was developed in line with its brand promise of Innovation for Better Living. The brand invests in consumer insights to uncover real-life issues and increase the performance of its products.

“As more Malaysians adopt active lifestyles our consumers had highlighted that lingering sweaty odours on laundered clothing was among their most pressing laundry issues. We responded with TOP Odour Buster and put it to the test with participants of the Score Run, the Spartan Race and the Brooks KL City Run to very positive results.”

“We were fully confident that TOP Odour Buster could take on even the sweatiest of active wear. Many of the participants who put our samples to the test have switched over because it work,” she said.

“Active consumers understand the stress of washing their active wear multiple times and still catching whiffs of sweaty odours. TOP Odour Buster works to remove these trapped sweat stains and counter the bacteria that grows in active wear for a refreshing clean scent and a confident wear,” Ms Foo added.

TOP Odour Buster is available at all retailers, nationwide in 1.8kg, 2.7kg and 4kg

About Southern Lion Sdn Bhd

Southern Lion Sdn Bhd is a 50/50 joint venture company between Lam Soon (M) Bhd and LION CORPORATION, Japan. It continuously improves the quality of life of Malaysia consumers by offering household products of innovative concepts at affordable prices ranged from fabric care, home care and beauty care to oral care. Southern Lion is the first detergent manufacturer to be ISO 9001 certified.

Giant Kicks Off “Murah dan Lagi Murah”

By
Tan Heng Hong
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300 Daily Essentials Offered at Extra Low Prices Till Year End Offering Great Value and Savings for Consumers

 SHAH ALAM, 5 OCTOBER 2018 – Giant, Malaysia’s favourite everyday Freshness hypermarket and supermarket brand, offers consumers more value for their Ringgit with its Murah dan Lagi Murah campaign from 5 October 2018 to 4 January 2019. Setting the bar in helping Malaysian households manage the rising cost of living, Murah dan Lagi Murah offers extra low prices on 300 essentials, everyday items at Giant’s nationwide.

“We are Malaysia’s choice destination for the Freshest, value-for-Ringgit, produce and have been for over 70 years. Murah dan Lagi Murah is the latest in a long, evolving list of ways that we work to enhance our consumer’s quality. Through this, we are bringing 300 of every day necessities at much lower prices to consumers nationwide,” said Pierre-Olivier Deplanck, Managing Director of GCH Retail (Malaysia) Sdn Bhd.

Murah dan Lagi Murah is the follow-on to Giant’s successful Lock-On-Low (LOL) campaign from last year that saw daily necessities at discounted prices. This year’s campaign takes the best practices, data and learnings gleaned from LOL and the year-long demand from Giant stores nationwide and focuses the discounts on Malaysia’s most needed daily necessities. Giant’s latest campaign sees an additional reduction on top of the brands on-going in-store promotions to give customers the best possible value.

“We operate nationwide – the only supermarket and hypermarket brand to do so. This has given us the unique ability to speak to Malaysians from all walks of life and better understand their needs. Based on this, the results of last year’s campaigns, and the patterns we have seen from month to month at all our stores nationwide; Murah dan Lagi Murah is designed to be a real campaign, with real benefits for Malaysian consumers today,” explained Deplanck.

Murah dan Lagi Murah offers consumers a variety of choices across different product categories that include best-selling items like baby products, frozen food, personal care products, cooking oil, rice and other household necessities.

For more information on Giant’s Murah dan Lagi Murah campaign, and details on the promotional items of the day, please visit www.giant.com.my.

About GCH Retail (Malaysia) Sdn Bhd

GCH Retail (Malaysia) Sdn. Bhd., (GCH) a subsidiary of Dairy Farm International, is the operator of Giant hypermarkets and supermarkets chain; Cold Storage, Mercato and Jasons Food Hall premium grocery stores. Keeping abreast of latest market trends, GCH Retail continues to deliver on modern retail experiences and avails Malaysian customers to a wide array of products and produce, including quality value selections as well as premium and exclusive offerings. GCH Retail’s latest industry accolade includes being Retail Asia-Pacific’s Top 500 Gold Winner as Malaysia’s Number 1 Retailer. Operating stores across Peninsular Malaysia and in Sabah & Sarawak, GCH Retail retains a strong foothold in the local retail industry and continues to maintain a strong leadership position.

(All information is correct as at 8 February 2018)

Nescafe Latte Tropical Paradise now available as a standalone product

By
Tan Heng Hong
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Photo credit: Minimeinsights.com

Nestle Malaysia has introduced Nescafe Latte Tropical Paradise, a new instant coffee offering the rich taste of coffee without the bitterness. The premix coffee is rich and fruity with orange, mango and coconut flavours, ideal for non-coffee drinkers.

Photo credit: Minimeinsights.com

Nescafe Latte Tropical Paradise (5 sticks) comes pre-bundled with the Nescafe Latte range (20 sachets), which targets the same group of consumers – the non-traditional coffee drinkers but someone who is keen on non-bitter, aromatic coffee such as hazelnut, caramel and mocha.

Bundled together with Nescafe Latte Hazelnut. Photo Credit: Minimesinsights.com

The good news is Nescafe Latte Tropical Paradise can now be bought online as a standalone product at the Nestle official stores on Lazada and 11street and it comes in an affordable price of RM 4 for a pack with 5 sticks.

Nescafe Latte Tropical Paradise on a roadshow. Photo Credit: Minimeinsights.com

Nescafe Cold Brew now available in black coffee

By
Tan Heng Hong
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Photo Credit: Minimeinsights.com

The Nescafe Cold Brew range in Malaysia now has a new variant – black coffee (less sugar). First made available around May 2018, the Nescafe Cold Brew range represents Nescafe’s premiumisation of its popular RTD coffee range.

Nescafe Cold Brew Black Coffee is suitable for coffee drinkers who want their coffee to be low in sugar and calorie – just the pure taste of black coffee.

The key ingredients in Nescafe Cold Brew Black Coffee (Less Sugar) are cold-brewed coffee extract, sugar, instant coffee. flavouring and sodium bicarbonate. The sugar content per 100ml is just 1.8g compared with 5.6g per 100ml in the Nescafe Cold Brew Latte.

The flavour expansion of the Nescafe Cold Brew range is an indicative of the growing popularity of the ready-to-drink cold brew coffee in a can concept in Malaysia.

Photo Credit: Minimeinsights.com

 

Nutri Boost By Coca-Cola Lifts Your Day With the Irresistible Great Taste Of Milk And Juice

By
Tan Heng Hong
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Nutri Boost™ comes in orange and strawberry flavours, fortified with Vitamin A, B1, B2, B3, B6, E as well as minerals Zinc and Calcium.

16 October 2018

Coca-Cola has unveiled Nutri Boost™, a new innovative drink that combines the world’s best milk from New Zealand and real fruit juice in a convenient, ready to drink “milk + juice drink”, which is now available in Malaysia.

Available in orange and strawberry flavours, the Halal certified milk and juice drink is fortified with Vitamin A, B1, B2, B3, B6, E as well as minerals Zinc and Calcium.

Nutri Boost™ will be available nationwide, sold in 250 ml bottles at a recommended retail price of RM2.50.

“Our commitment is to always give people more of the drinks and experiences they want to make their everyday moments more enjoyable. According to our consumer research, there is an unmet need from consumers who are looking for something that gives the benefits of milk but that is also tasty and refreshing like juice. That’s why we’ve created Nutri Boost™,” said Country Manager of Coca-Cola Malaysia, Singapore and Brunei, Ahmed Yehia.

“We believe that Nutri Boost™ is an interesting, delicious and refreshing way to fuel up with and drink anytime of the day, especially when a quick and tasty energy boost is needed. The real fruit juice adds delicious refreshment while the vitamins supplement the diet our hectic lifestyles require to keep going throughout the day,” said Ahmed Yehia.

In conjunction with the launch, Coca-Cola Malaysia is teaming up with music recognition app Shazam, allowing consumers to easily redeem a free bottle of Nutri Boost™ with every scan of audio or visual cues from the brand’s communications.

“Shazam campaigns are usually utilised to drive engagement or brand awareness. This is the first campaign with Shazam that drive product redemption through driving traffic in-store in ASEAN region. What we are seeing here is also the largest scale of touchpoint-integration with Shazam platform in ASEAN markets to maximise the closing of our purchase loop,” said Lim Kean Yew, Integrated Marketing Communications Director.

By simply scanning any ad bearing the Shazam cues from Nutri Boost™, consumers can input their name and mobile number to retrieve their unique codes. These can be easily exchanged at the nearest MyNews.com outlet.

“It is great to be working with both Coca-Cola and Mediacom for our first redemption campaign in the Malaysian market. We are excited to be able to execute a campaign that allows consumers to access a free Nutri Boost™ by Shazaming any of the consumer touch points associated with the campaign. By coupling ease of access to content with an engaging mobile experience, we hope to provide the Nutri Boost™ brand with a simple and effective way to drive sampling and product redemption,” said Steve Sos, Managing Director, Shazam.

Nutri Boost™ will be produced in the Coca-Cola manufacturing plant at the Bandar Enstek Halal Park.

“While the brand Coca-Cola will always be the heart and soul of The Coca-Cola Company, we are also investing in beverage categories consumers want and Nutri Boost™ is an example of how The Coca-Cola Company is evolving to become a total beverage company. That includes understanding changing consumer tastes and bringing consumer-centric brands to the market,” said Ahmed Yehia.

myNEWS.com new Maru Kafe offers fresh coffee, silky soft serve ice cream

By
Tan Heng Hong
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myNEWS.com has launched Maru Kafe on 15 October 2018 and is available at over 20 outlets in the Klang Valley. The new concept offers fresh coffee, silky soft serve ice cream and more. The soft serve ice cream is made with pure Hokkaido milk and is available in 3 flavours – mix, milk and chocolate. The introductory price is RM 2 to RM 3 per ice cream.

In addition to ice cream, a necessity if you want to turn your outlet into the hippest place for the young crowds, myNEWS.com Maru Kafe also has self-serve Maru coffee made with 100% Arabica coffee beans.

Image from myNEWS.com

The freshly brewed coffee comes with the following prices:

  • Americano – RM 2.70 (R) and RM 5.50 (L)
  • Latte – RM 3.70 (R) and RM 6.50 (L)
  • Cappuccino – RM 3.70 (R) and RM 6.50 (L)
  • Chocolate  – RM 4.70 (R) and RM 7.50 (L)

The coffee machine is made by Schaerer Ltd.

Image credit: Minimeinsights.com

Here are the 20 outlets where you can find Maru Kafe:

  • C-3C, Level Concourse, Avenue K, KL
    • GF, Tower 7, Avenue 5, The Horizon Bangsar South, KL
    • Block B-0-1, Megan Avenue 1, 189, Jalan Tun Razak, KL
    • Level 1, Mercu Summer Suites, Jalan Cendana, KL
    • GF 140 & 142, Jalan Bukit Bintang, KL
    • 1B-G-2, Block 1B, Plaza Sentral, KL
    • Lot G-03A, GF, DC Mall, Plaza DC, Damansara City, KL
    • D-B1-1, Kiara Walk, Kiara Designer Suites, KL
    • No. 121, Jalan Radin Bagus, Sri Petaling, KL
    • Lot G-3 & G-3A, Arcoris Plaza, Jalan Kiara, Mont Kiara, KL
    • S-35, Ground Floor, Season Garden Residences, Wangsa Maju, KL
    • Ground Floor, Prince Court Medical Centre, No. 39, Jalan Kia Peng, KL
    • No. 32 GF, Persiaran Ara Kira, Lucky Garden, KL
    • A-G-02, Endah Promenade, Sri Petaling, KL
    • No. 26, Jalan Dwitasik 2, Bandar Sri Permaisuri, Cheras, KL
    • K-01-G & JK-02-G, M City Ampang, KL
    • Lot No. D1.18A, Ground Floor, Plaza Pantai, KL
    • LRT Station Pasar Seni, Jalan Sultan Muhamed, KL
    • Unit G-03, Ground Floor, PJ Centrestage, Seksyen 13, PJ
    • Kawasan R&R Dengkil, Arah Utara Dengkil, Selangor
    • Lot No. G5, Skypark Terminal, Lapangan Terbang Sultan Abdul Aziz Shah, Selangor

iPrice: Malaysia to be the second country in Southeast Asia to introduce the Digital Tax

By
Tan Heng Hong
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This is an expert article by iPrice Group

The upcoming Budget 2019 slated to be announced on 2 November is exceptionally important to provide direction for the country. More importantly, in the direction and support on the growth of the digital sector in Malaysia.

This was confirmed by economists and market observers as the government has commenced tabling the 2019 Budget on 15 October 2018. In addition to this, it presents a great opportunity for an overhaul and reform of the economy by the newly elected government.

Malaysian’s government underwent a huge revamp on 9 May 2018 when the nation elected for the opposition party into the government and ended a 61 rule by the former ruling political party.

Along with the huge revamps were the introduction of different philosophies of how finance was managed by the government. This was evident as we saw several multi-billion Ringgit projects were cancelled, the abolishment of the government service tax (GST), and many others in a short period of time.

Before we can settle, Malaysians are preparing themselves for yet another big announcement by the newly elected government which is the annual Budget allocation for 2019.

Introduction of the Digital Tax

Experts have highlighted that tabling of the 2019 Budget will see the introduction of the Digital Tax. If true, Malaysia will be the second country in Southeast Asia after Singapore to introduce a tax scheme for the digital sector.

The rationale of the tax is aimed level the playing field between international and local businesses in the digital sector. Global digital businesses often avoid paying taxes in Malaysia, due to the reason that the companies have no physical presence in the country.

As such, these digital firms declare their profits in the country where their headquarters are based, causing other countries, such as Malaysia to lose potential tax revenue.

In addition to this, the Digital Tax can assist to strengthen and expand the government’s revenue base due to its bright outlook in the years to come.

Concerns on the new tax scheme

While the primary premise of the tax is commendable, several experts and business owners are concerned about its possible negative effects on tech companies and e-commerce players. Some commented that the introduction of the tax will add an extra layer of taxation which could lead to the increase of online goods and services for all players.

YYC Tax Consultant, Yap Shin Siang, stated that the Inland Revenue Board identifies digital marketing payments to non-resident companies as royalty income and hence subjecting them to pay Withholding Tax (WHT).

A WHT is a tax charged on Malaysian businesses when certain types of payments (interest, royalty, services) are made to non-resident companies. As such, the introduction of the Digital Tax increases the probability of double or maybe triple taxation to businesses.

Christy Ng, founder of an online women’s footwear company ChristyNg.com commented on the Digital Tax. “This tax on e-commerce businesses is not practical. We already spend so much on SST and with the addition of a new tax, this would squeeze all the business dry. How many tax systems do we need?”

On the mechanism of the tax, the Institute for Democracy and Economic Affairs (IDEAS) predicts that there might be two types of taxes that will be introduced.

One would be a “direct tax” that target the profits of foreign digital companies doing business in Malaysia. And another probably an “indirect tax” that is a consumption tax (like the Sales and Services Tax or SST) to foreign companies selling digital goods and services into Malaysia, paid by the users.

Amidst the concerns, the government has acknowledged its concerns and is working to introduce a tax scheme that is fair and levels the playing ground.

Malaysian Deputy Finance Minister Datuk Amiruddin Hamzah commented on the Digital Tax stating, “This will definitely be a matter that we will look into deeply. We will come out with a new mechanism, but we are still studying it and we will impose something for them. If we put this matter (digital tax) aside, I think the nation will be losing revenue” said Datuk Amiruddin.

The Malaysian Finance Minister Lim Guan Eng mentioned that the Inland Revenue Board is expected to work closely with international bodies to address international tax issues relating to the digital and sharing economies.

 Will Malaysia continue to support the Digital Free Trade Zone?

The past budget statement specified that the government will dedicate RM83.5 million to develop a Digital Free Trade Zone (DFTZ) in partnership with Alibaba Group.

The funds will be allocated to construct the first phase DFTZ in Aeropolis, Kuala Lumpur International Airport (KLIA), to create a regional gateway for e-commerce. This was great news as the DFTZ is set to benefit thousands of SMEs and is projected to attract more than RM700 million worth of investments.

However, this project came under a cloud of doubt after the country’s general elections. The new government sought to review all deals made with China as some were deemed unfavourable to Malaysia in the long term. Included in the scrutiny was Alibaba’s investment into Malaysia with the establishment of the DFTZ with the previous government.

Among the criticisms were that the Chinese e-commerce giant held too much control over DFTZ. A similar concern was noted by international players as they worried that the Belt and Road initiative was an attempt by China to construct a massive, multi-national zone of economic and political influence with Beijing at its centre.

Jack Ma, the Executive Chairman and Co-Founder of Alibaba Group swiftly addressed the concerns when he met Prime Minister, Tun Dr. Mahathir bin Mohamad a month after elected to office. Ma reassured that the DFTZ is focused to benefit businesses from both countries equally. Without much hesitation, the Prime Minister confirmed the continuity of the DFTZ with Alibaba Group.

According to BMI Research calculations, Southeast Asia’s online shopping market is set to generate an estimated US$64.8 billion (RM257.94 billion) in 2021, citing a continuous uptrend in the upcoming years. Now, a Bloomberg report stated that Malaysia’s share of total online retail sales was at was at 2.7% indicating a huge potential for development.

The digital economy presents a great growth opportunity for Malaysia especially when the government is looking to optimise their expenditure to manage its RM1 trillion debt. AmBank group chief economist and head of research Dr. Anthony Dass stated that the government will need to optimise its expenditure during the tabling of the 2019 Budget. This can be done by focusing on priority projects or investments that trickle down positively to the market and people.

As such, it is very unlikely that the Malaysian government will side-line e-commerce and the digital industry. Not to forget that the country’s focus to developing the digital sector was initiated the Dr. Mahathir himself during his last outing as a Prime Minister back in 1996 with the Multimedia Super Corridor (MSC) initiative.

More details on the Digital Tax and support on the digital industry in Malaysia to be announced on 2 November 2018.

This is an expert article by iPrice Group

Win a trip to catch an EPL match with 7-Eleven & Cardiff City FC!

By
Tan Heng Hong
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(From left) Cardiff City FC stars, Joe Ralls, Sean Morrison and Alex Smithiespromoting the “Cardiff City FC Blueberry Visit Malaysia” contest

Kuala Lumpur, 16 October 2018 – Are you a fan of The Coolest Drink on Earth™, the evergreen Slurpee? Are you a die-hard football follower? Are you a photography buff? Or, are you just in need for an all paid vacation? If you said yes to any, then it’s time to head on to your nearest 7-Eleven outlet and start slurping!

From now until 19th November 2018, to commemorate 7-Eleven’s all new Cardiff City FC Blueberry Slurpee flavor, an exciting photo contest called “Cardiff City FC Blueberry Visit Malaysia” is being organized in collaboration with its new Slurpee flavour namesake, our very own EPL team with very Malaysian-roots, Cardiff City FC, with the shirt sponsor of Visit Malaysia. Prizes up for grabs include 2 x Grand prizes which consist of a trip for 2 to United Kingdom to catch the Cardiff City vs Manchester United EPL match on 22nd December 2018. On top of the match day entry, the grand prize also includes flights, trip allowance, accommodation courtesy of the 4-star Radisson Blue and sightseeing activities courtesy of Visit Cardiff. There would also be 10 consolation prizes of official Cardiff City FC jerseys up for grabs!

To stand a chance to win this spectacular trip or the cool jerseys, all one needs to do is purchase 2 of the all new Cardiff City FC Blueberry Slurpee in a single receipt from any 7-Eleven Malaysia outlet, have fun taking a creative picture against any unique Malaysian scenery or iconic sights, collage it with your purchase receipt and upload it on Facebook or Instagram with the hashtags, #Slurpee #CardiffCityFCBlueberry and #7ElevenMY. So, start bringing our bright blue Instagram-worthy Slurpee to visit Malaysia, capturing captivating scenes or sights that makes our country truly one of a kind whilst enjoying its delectable and refreshing blueberry taste.

“Our loyal customers are a priority and the reason we live up to our tagline, Always There For You,” said Ronan Lee, General Marketing Manager of 7-Eleven Malaysia. “As an appreciation for their wholehearted support, we aspire to continue offering exciting promotions and campaigns to further enrich the shopping experience of our devoted customers.”

He added, “It has always been a pleasant experience to witness firsthand the creativeness of Malaysians, especially in photography contests and we look forward to plenty of captivating entries that capture the uniqueness of Malaysia. We initiated the contest as a challenge for the public to enjoy their favourite frozen beverage, Slurpee in an all new flavour whilst being able to showcase their creativity”.

“We are also delighted that Cardiff City FC is our partner for this contest as we all know Malaysians are big fans of the English Premier League and this is a truly one of a kind contest as it promotes “Visit Malaysia” in a creative and fun manner with the lucky winners getting to “Visit Wales” too!” he concluded.

For more information and full contest terms & conditions, please visit www.7eleven.com.my or Facebook at 7ElevenMalaysia.

Football fans looking for ways to support Cardiff City FC can visit https://www.cardiffcityfc.co.uk/malaysia.

Discover Digital Wellness and a Balanced Internet Lifestyle with Audra and 11street

By
Tan Heng Hong
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Key highlights:

  • The National Health and Morbidity Survey in 2017 revealed that 34.9% of teenagers between the ages of 13 and 17 are addicted to the internet.
  • Audra and 11street’s partnership is a step towards tackling internet addiction, and places Malaysia as the first country in Southeast Asia to make this unique internet security solution available to the public.
  • Audra offers two variants – Audra Home for regulating home usage and Audra Business for productivity management.


Kuala Lumpur, 09 October 2018 – While the internet has brought about unprecedented levels of convenience and ease to our lifestyles, it has also led to the rise of internet addiction amongst Malaysians. In fact, last year, the Ministry of Health reported that internet addiction has reached alarming rates with 34.9% of teenagers between the ages of 13 and 17 found to be addicted to the Internet.

11street (www.11street.my), one of the leading online marketplaces in Malaysia, is providing a solution to this issue by joining forces with Audra, a unique internet security solution that allows you to set your own rules for your internet usage in your homes and offices. This partnership between Audra and 11street, places Malaysia as the first country in Southeast Asia to make Audra available to the public.

The Audra internet security solution provides users with complete control to strike a balance between the usage of technology and personal well-being, while creating a sense of digital wellness. Audra combines a cloud-based service and a gateway device, that sits between a modem and a router, acting as as an additional layer of control and protection to regulate the users’ internet usage. With Audra, users can select settings based on the preferences and needs of their environment, including restricting content and websites, setting time limits on browsing and defending networks from phishing, viruses as well as other attacks on the system.

The Audra and 11street management teams with performers at the launch of the event.

Mr Mahbubul Matin, Chairman of Dotlines Sdn. Bhd. said, “As we continue to move towards a digitalised nation, there is an urgent need for a safe and user-friendly cyber security feature to ensure the protection of users of all ages. Many of our activities such as banking and shopping are done via the internet, which means not only are we susceptible to online threats, but also decreased productivity in our daily lives.

“Our goal is to help families and businesses alike strike a balance in their daily tech usage to allow Malaysians to establish healthy guidelines for their online activities. We envision a world where we can all experience digital wellness in our everyday living. This collaboration with 11street is the perfect avenue for us to provide Malaysians with complete control over internet usage and protection from online threats.”

Henry Ho, General Manager of Business Development and Partnership of 11street further added, “11street is excited to partner with Audra to become the first country in Southeast Asia to make this tool available on an online marketplace. We care about our consumers and their well-being; hence it is our role to offer them a real solution—a product that will promote a healthier digital lifestyle in the long run.

“We believe that amidst the digital revolution, it is important to maintain human connections and find a balance between the tech and non-tech aspects of our lives. Adding a product like Audra to 11street is a major step towards creating a safe, secure and healthy online environment for Malaysians, which is a crucial need for both families and businesses. On top of that, Audra is so easy to use that anyone can operate it!”

Via this partnership with 11street, Audra will be making two variants available to Malaysians on the online marketplace: Audra Home and Audra Business.

Audra Home is a simple plug-and-play setup system with an inbuilt router that optimises parental controls and provides robust internet security to give families the flexibility to set the right balance in the growth and safety of their children. Audra Business, on the other hand, gives business owners the ability to set the rules for better staff productivity with real-time control of the office wireless networks with the Audra Management App. Audra Business is a gateway device that is attached to an existing wifi router. It also has the ability to whitelist websites while blocking incoming malware and adware. Businesses can now stay protected against any form of data leaks and digital threats with the Distributed Denial of Service (DDoS) attack prevention. Audra operates on an easy graphical user interface (GUI) that is both parent-friendly and admin-friendly.

Customers can now purchase Audra in Malaysia via 11street in just a few clicks.  Head on over to the Audra Official Store on 11street to purchase a yearly subscription of the Audra Home package, which can be utilised by up to 20 users at a time, at RM699 or the Audra Business package, which retails at RM999 and can accommodate up to 100 concurrent users.  Specially for purchases made in 2018 via 11street, customers purchasing the Audra internet security solution for the first three months will also be entitled to have their second year of subscription fee waived.

Visit https://www.11street.my/store/audra to find out more.

About Audra (www.audra.io)

Audra is a combination of a gateway device and a cloud-based service that is designed to protect families, businesses and institutions from malicious attacks stemming from unsafe internet use, and empowers them to regulate and control their internet usage. First launched in Malaysia in 2018, Audra was developed Dotlines Sdn. Bhd, which constantly maintains its security ecosystem to ensure that all users are protected. By merging some of the latest advancements in internet hardware and software security, Audra is helping to create a world where people can experience digital wellness every day which can empower them to live their fullest lives within online and offline channels. For more information, please visit: https://audra.io/

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