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Treatz potato chips arrive in Malaysia

Image from Penangfoodie.com

Singapore’s TS Wonders Holding Limited has launched Treatz, a new range of potato chips, in Malaysia. Treatz is made from quality potatoes and seasoned with rich, natural and fresh ingredients. The new snack is available in four flavours including Original, Hot & Spicy, Seaweed and Summer Truffle.

The halal-certified Treatz! Potato Chips are available at all AEON outlets in Malaysia.

TS Wonders Holding Limited, the maker of Tai Sun and Nature’s Wonders nuts and UCA and Treatz chips from Singapore, reported a 6.2% year-on-year decline in revenue in 2021 versus 2020. The company cited the fall in revenue was mainly due to a non-recurring large order in 2020 from an OEM customer based in Hong Kong.

In 2021, nuts accounted for 72.8% of total revenue, 25.1% chips and 2.1% others. Malaysia contributed 21.6% towards total revenue in 2021, Hong Kong with 11.8%, while the bulk of the revenue came from Singapore at 63%.

Aura new square bottle has advantages

Tipco’s Aura mineral water has unveiled a new square bottle that is said to be more robust. The new design is also able to prevent the bottle from rolling too far after it is accidentally dropped on the floor.

According to the company, the square shaped bottle can maximise space, making it possible to display or keep the maximum number of units within a confined space.

However, Tipco did not address the issue of sustainability and did not clearly communicate how the new bottle design can help to protect the environment.

Osotspa Reinforces Its Sustainable Business by Developing Liquid Fertilizer from Beverage Waste And Joining Hands with K.C. General Farm Corporation

Osotspa Reinforces Its Sustainable Business by Developing Liquid Fertilizer from Beverage Waste And Joining Hands with K.C. General Farm Corporation to Test It on 1,000 Rai of Plantations to Help Thai Farmers Increase Their Productivity

Thursday 21 July 2022 – Stressing its sustainable business, Osotspa adds value to beverage waste by turning it into liquid fertilizer that improves crop yield and quality. The Company has recently joined hands with K.C. General Farm to test the liquid fertilizer on over 1,000 rai of commercial plantations before distributing it to Thai farmers to help increase their productivity. The project aims to reduce the impact on the environment and enhance the quality of life of Thai farmers.

Striving for strong and sustainable growth with a focus on long-term results, Osotspa Public Company Limited, a leading Thailand-based consumer products manufacturer and distributor, optimizes natural resource consumption and improves efficiency across our operations. The Company adopts a recycling policy to reduce waste in many ways. For example, waste glass bottles are recycled into raw material for producing new bottles while waste heat from the glass bottle production facility is recovered and used to produce steam supply for the beverage production facility. Recently, Osotspa has developed plant fertilizer from beverage waste.

Seeing that liquid leftover of the beverage product contains some nutrients necessary for plants, Siam Cullet Company Limited, a subsidiary of Osotspa, has joined hands with experts of Kasetsart University, with the support of The National Science and Technology Development Agency (NSTDA), to carry out the project of developing liquid fertilizer from beverage waste. The fertilizer was applied to the experimental plots of eight different types of vegetables, namely cassava, corn, sugarcane, rice berry, tomatoes, peppers, guava and cantaloupe. Furthermore, the liquid fertilizer has been used in the actual vegetable plots of the Organic Farm Learning Center by People with Disabilities, Kaeng Khoi Hospital, operated under Osotspa’s Life must go on the project. The experiments showed that liquid fertilizer helps plants grow better, gain a sweeter taste, and have a higher yield. Therefore, the Company plans to use the liquid fertilizer at the Organic Farm Learning Center by People with Disabilities in Khon Kaen province and give it away to interested farmers in its network.

After the successful experiments, Osotspa will conduct a commercial test by cooperating with K.C. General Farm Corporation Co., Ltd., Thailand’s leading sugarcane planter with systematic cultivation, starting from planting, growing to harvesting the produce and delivering to the sugar plant, to apply this liquid fertilizer in their plantations, covering over 1,000 rai in Ratchaburi and Kanchanaburi provinces. Osotspa and K.C. Farm will closely monitor the results and seek certification from government agencies in order to meet safety standards before distributing the fertilizer to Thai farmers to increase their productivity. This project is in consistent with Osotspa’s sustainability policy of supporting capability development and improving the livelihoods of local farming communities, especially those who grow sugarcane and cassava which are the main raw materials of Osotspa.

Mr. Nukit Chonlacoop, Chief Manufacturing Officer, Osotspa Public Company Limited, said, “The development of the liquid fertilizer helps transform production waste into useful materials for Thai farmers. This is another project that Osotspa has developed in accordance with the resource-efficient operation policy with an aim to reduce the impact on the environment. Based on the circular economy principle, the project adds value to waste, enhances farmers’ life, increases their income and contributes to Thailand’s sustainability.”

Mr. Wit Chithammit, General Manager, K.C. General Farm Corporation Co., Ltd., said, “The experiment with the liquid fertilizer from Osotspa’s beverage waste will be an important step for Thai agriculture. The liquid fertilizer will be tested with the country’s cash crops such as sugarcane, cassava, durian and others on plantations covering over 1,000 rai in Kanchanaburi and Ratchaburi provinces, through a collaboration with the Osotspa group and faculty members of Kasetsart University. K.C General Farm Corporation will use many types of machines to spray the fertilizer, especially small aircraft, such as drones and small helicopters. Boom sprayers mounted to large tractors will also be used. This experiment will bring new agricultural knowledge and sustainable development to Thai farmers.”

McDonald’s Malaysia Treats Underprivileged Children with a Special Screening of New Minions Movie

McDonald’s Malaysia and Ronald McDonald House Charities (RMHC) Malaysia, along with TGV Cinemas spread joy to almost 100 children from various orphanages by hosting a special movie screening of Minions: The Rise of Gru at TGV Cinemas, Jaya Shopping Centre.

The quick service restaurant collaborates with RMHC Malaysia and TGV Cinemas to bring a fun-filled movie day out to underprivileged children

PETALING JAYA, 20 July 2022 – McDonald’s Malaysia and its charity of choice, Ronald McDonald House Charities (RMHC) Malaysia, continue to boost positive values and spread joy to almost 100 children from Pertubuhan Kebajikan Anak-Anak Yatim dan Asnaf Qaseh Ibu, Rumah Hope and Rumah Bakti Nur Ain (Pertubuhan Kebajikan Nur Ain Bangi Selangor) by hosting a special movie screening of Minions: The Rise of Gru. The movie screening was held last weekend at TGV Cinemas, Jaya Shopping Centre.

Almost 100 children from Pertubuhan Kebajikan Anak-Anak Yatim dan Asnaf Qaseh Ibu, Rumah Hope, and Rumah Bakti Nur Ain (Pertubuhan Kebajikan Nur Ain Bangi Selangor) attended the special movie screening of Minions: The Rise of Gru organised by McDonald’s Malaysia and Ronald McDonald House Charities (RMHC) Malaysia. The movie screening was held at TGV Cinemas, Jaya Shopping Centre on 16 July 2022.

In conjunction with the movie screening, McDonald’s also hosted a Minions-themed party at McDonald’s Section 14 for the children after their movie. Happy Meals and fun activities were provided for the children to enjoy, as well as a birthday celebration for the birthday boys and girls of the month.

In line with its Komuniti @ McDonald’s & RMHC program, the collaboration between McDonald’s, RMHC Malaysia and TGV Cinemas further solidifies the company’s commitment to its purpose of feeding and fostering the communities where McDonald’s operates in, with a special focus on children.

Other initiatives that echo McDonald’s commitment in contributing to the communities as well as lending a helping hand to those who need it most, especially children, include its Children Community Month initiative. Since 2017, the quick service restaurant initiated the Children Community Month every October, during which all McDonald’s restaurants and crew reach out and engage with underprivileged children via various initiatives, including educational trips, visits to hospital wards and other celebrations.

Every year, an estimated of over 7,000 community activities have been successfully organised under its Komuniti @ McDonald’s & RMHC program to support communities nationwide.

Chef Cares Launches French Menu with Black Truffle by Chef Preuk

Chef Cares has collaborates with Chef Pruek Sumpantaworaboot from Iron Chef Thailand to launch a new menu “Spaghetti with Truffle Mushroom Cream Source and Chicken”. This affordable ready meal celebrates French gastronomy and is also the first in Thailand to cook with black truffle, the most highly-priced delicacy of the western world. Chef Cares donates 100% of its profits to charity. The ready meal is now available at 7-Eleven nationwide only at THB 69.

Truffle is seeing a return in popular in NPDs in the Southeast Asia region, which taps into the affordable indulgence trend. Eventually brands will start differentiating between truffle flavour and the real truffle ingredients.

Royce Lab makes debut of ‘The Pronura’ to boost immune system in Thai people

18 JUL 2022 – Royce Lab International Co., Ltd., the experienced distributor of dietary supplements for white blood cells known as ‘IMMUNELAB Beta-glucan’ admired by a large number of customers in Thailand and worldwide, has recently announced the launch of ‘The Pronura’, a brand-new dietary supplement developed from five organic plant-based proteins with the addition of probiotics, prebiotics, vitamin, omega-3 from flaxseed oil and minerals from naturally sourced ingredients.

Targeting cancer patients and health lovers seeking substantial benefits from excellent sources of proteins, the latest dietary product has been launched to unveil the company’s confidence, reaffirming that the healthy immune system is humans’ best medicine.

“The Pronura” organic plant-based protein is derived from the cleanest five organic plant-based proteins, enriched with essential nutrients with probiotics and prebiotics added to promote immune system and efficient digestion. It is ideal for those who want to revitalise their health or are in need of a health boost. Pronura’s unique formula has been developed by teams of professional doctors, pharmacists and nutritionists, making it a revolutionary dietary supplement with the following five key essential organic plants:

  • Brown rice is rich in proteins that Thai people are less allergic to (compared to milk and soy). It also provides high energy, helping you feel full and preventing you from being hungry. With several essential minerals that are important to the body, brown rice efficiently helps keep your intestines healthy and fully functional.
  • Green peas are a good source of protein and energy and are fairly low in fat and cholesterol. Backed by the availability of the branched-chain amino acid (BCAA), this plant-based protein diet plays a key role in maximising muscle building.
  • Almonds in particular contain a high proportion of protein and are rich in healthy fats and vitamin E considered a vital source of antioxidants. The high-protein nuts also help reduce cholesterol and offer high energy to fight muscle fatigue.
  • Quinoa is often described as a superfood containing all nine types of amino acids that are important to your body. In addition to having a high proportion of fibre and antioxidants, quinoa helps control blood sugar levels and reduces low-density lipoprotein (LDL) cholesterol as well as balancing your body’s digestive system.
  • Chia seeds are another increasingly popular superfood rich in protein, including omega-3 that efficiently helps nourish your brain and retina. They also contain high calcium (estimated to be five times higher than cow’s milk) and a large amount of fibre that helps prevent constipation.

Pronura also contains a perfect blend of five probiotics supplemented with prebiotics to encourage the probiotics to work more efficiently, supported by omega-3 extracted from flaxseed oil, vitamin and minerals obtained from natural ingredients. Highly recommended for health lovers, vegans and people with diabetes. This newly evolved dietary supplement is more special with the addition of Erythritol, sugar compound used as a low-calorie sweetener which does not affect insulin levels. Thanks to the relatively mild flavour and the distinctive rice fragrance, Pronura is easy to intake. It can be added to everyone’s regularly preferred foods and drinks.

For more information about The Pronura, please visit www.thepronura.com or call 0-2372-2534.

Ajinomoto launches new rice vinegar drink Vtox

Ajinomoto Vietnam has launched a new rice vinegar drink Vtox made from naturally fermented rice vinegar mixed with honey and fruit extract. The drinks come in 2 variants of lychee and grape. Vtox is highly recommended for use after every meal on a daily basis targeting female consumers who want to keep their body in shape and reduce fat absorption from meal intake. Vtox is also low in energy (16-18kcal/100ml).

Vtox is expected to popularise the concept of rice vinegar drink in an RTD format as a meal accompaniment for weight management purposes.

Bake With Yen makes it easy and affordable to celebrate this Mid-Autumn Festival

KUALA LUMPUR,  19 July 2022 – Festive seasons in 2022 have been taking on an extra-sweet flavour, as Malaysians savour the chance to reunite and celebrate with family and friends after two years of pandemic-related lockdowns. The upcoming Mid-Autumn Festival is yet another one everyone is looking forward to eagerly – always fun with the family gatherings, brightly-lit lanterns in a myriad of designs, and of course, the variety of mooncakes.

These mooncakes have gone from traditional lotus seed and red bean-filled ones to today becoming works of culinary art, with traditional flavours served alongside more exotic fillings like cheese, chocolate, matcha, coffee, as well as a myriad of nuts and dried fruit.

BWY’s Mooncake premixes makes it affordable and easy for everyone to bake this Mid-Autumn season

These culinary interpretations take time and practice to perfect, which is why Bake With Yen, the nation’s largest baking supplies network, has rolled out its Mid-Autumn Festival specials early this year, with a range of mooncake-making essentials to encourage all those who are celebrating to make the most of this festive season. The retailer’s range of mooncake-making essentials includes premixes, ready-to-use fillings, as well as packaging items.

Bake With Yen’s Group CEO Alexandre Rosso At The New Taman Megah Superstore

BWY Group Chief Executive Officer Alexandre Rosso said “At Bake With Yen, we believe that baking should be easy, affordable and enjoyable.  Our three Mooncake premixes, comprising Traditional, Shanghai and Snowskin variants, are testament to that; they provide bakers with a fast yet tasty solution to making these traditional favourites. Our range of mooncake premixes and ready-to-use fillings make it easy for someone who is just starting on their mooncake baking journey, and convenient for professional bakers who are looking to innovate a basic recipe and elevate the flavours with a signature twist.  

The full collection of Mooncakes made using BWY’s signature premixes

“We’ve also made it very affordable, with mooncake premixes starting from just RM8.20 per pack, which offers great value at a time when people are conscious about spending.  It’s what Bake With Yen is all about – our goal is to help Malaysians deliver their best bakes cost-efficiently to their customers, family and friends without compromising on quality,” added Rosso.

For more information on BWY’s premixes as well as other ongoing promotions and offers, follow Bake With Yen on Instagram and Facebook, or check out the website at www.bakewithyen.my.

ABOUT BAKE WITH YEN

BWY’s ambition is to make it easy, affordable and enjoyable for everyone to bake.

The brand has everything bakers need, whether they are professional bakers looking for the best ingredients from around the world, part-time bakers looking for affordable supplies, or just someone who simply enjoys the joy of baking for family and friends. To help realise this ambition, BWY offers a wide range of baking ingredients, from chilled products like butter, milk and cheese; groceries like flour, chocolate, dried fruit & nuts; cake and cookie premixes; through to baking utensils.  

The brand is quintessentially Malaysian; with universal appeal.  Bakers of all ages, races and ability throng BWY’s stores nationwide for baking essentials to make the kuih, cookies, cakes and bakes that are synonymous with Malaysian celebrations, be it religious, cultural or simply celebratory and everyday events for family and friends.

BWY recognises that being able to bake is a valuable life skill, and it hopes, through its many different initiatives and activities, to educate, nurture and inspire generations of bakers to come. 

Bake With Yen was established in 1987, and today has more than 90 stores nationwide.

Asahi Invites You On A Journey To Discover Modern Tokyo Through Senses

SHAH ALAM, 20 July 2022 – After last year’s successful immersive glimpse into the culture and cities of the ‘Discover Tokyo’ campaign, Asahi Super Dry returns with a more igniting take on the modern Japanese lifestyle named ‘Discover Modern Tokyo Through Senses’ campaign. Following the timely reopening of international borders in Japan, Asahi kicks into high gear and elevates beer lovers’ senses by upping consumers’ rewards, including a grand prize of a trip for two to Tokyo.

Asahi Super Dry, known for its unique and refreshing “Karakuchi” taste, sets to encourage beer lovers to challenge the ordinary and transport fans to explore the exciting senses and streets of Tokyo. Perfect for those driven by curiosity, the Asahi’s ‘Discover Tokyo Through Sense’ campaign delivers the exciting, unknown and fascinating cultural innovations of modern Japan.

“Tokyo is one of the world’s most enigmatic cities, famed for its neon lights that represent excitement. Through this campaign, we want our consumers to live with this same spirit in mind, step out of their comfort zone and act on their desire to go beyond the ordinary,” said Stefano Clini, Managing Director of Carlsberg Malaysia.

On top of the authentic experience right in the heart of modern Japan, consumers can also bring home the Japanese spirit by owning exclusive neon lights-inspired collectibles such as a limited-edition colour-changing glass and Asahi Sense Tokyo t-shirt.

Asahi Super Dry, Japan’s No.1 beer, is brewed with the highest quality standards, to deliver a dry, crisp taste and quick, clean finish, resulting in a unique super dry aftertaste that leaves drinkers wanting for more, thus, refreshing them for their next exploration.

Running from July to August, consumers stand a chance to win the grand prize of a trip to Tokyo for two when they purchase RM20 worth of Asahi Super Dry at participating bars and pubs in a single receipt. Simultaneously, they are also eligible to win a special prize of the limited-edition Asahi Sense Tokyo t-shirt. During this promotion period, the attractive limited-edition t-shirt is also redeemable at local coffeeshops and food courts with any
purchase of three big bottles of Asahi Super Dry beer.

The Grand Prize and Special Prize deals also extend to supermarkets, hypermarkets, convenience stores and ecommerce sites (Shopee, Lazada, Pandamart & Potboy) from July until September, with every RM20 spent in a single receipt.

Additionally, the limited-edition colour-changing glass is up for grabs with purchase of an 8-can cluster pack (320ml) of Asahi Super Dry at participating hypermarkets, supermarkets, convenience stores, and online via Shopee, Lazada, Pandamart and Potboy, while stocks last.

Visit https://asahisuperdry.com.my/ to find out more about the ongoing promotions. For more information, follow Asahi Malaysia on Facebook at https://www.facebook.com/AsahiMY and Instagram at https://www.instagram.com/AsahiMY/ . All promotions and contests are open to non-Muslims aged 21 and above. Of course, when purchasing and enjoying Asahi Super Dry, remember to #CelebrateResponsibly – if you drink, don’t drive!

 

 

Heineken Hadirkan Petualangan Seru di Jakarta dengan Luncurkan Escape Room

Jakarta, 18 Juli 2022 – Heineken® menghadirkan “Heineken® Escape Room”, sebuah escape room bertema bir pertama di Indonesia, yang akan menjadi pengalaman baru dan menyegarkan mulai bulan Juli hingga Agustus di ASHTA District 8, Jakarta. Melalui escape room ini, Heineken® sekaligus memperkenalkan standar penyajian bir yang Heineken® lakukan secara konsisten di seluruh dunia dengan cara yang seru dan menyenangkan. 

Para pengunjung Heineken® Escape Room akan ditantang berperan menjadi agen rahasia yang hanya memiliki waktu 45 menit untuk menyelamatkan seorang bartender asal Amsterdam yang diculik ke sebuah bar di Jakarta. Permainan peran serta cerita menarik yang tertuang dalam tiga ruang penuh teka-teki ini akan membangkitkan rasa penasaran dan kreativitas para pengunjungnya. Tidak hanya itu, permainan-permainan interaktif yang melibatkan berbagai indera juga akan menambah keseruan dari Heineken® Escape Room ini.

“Sebagai bir yang dibesarkan oleh dunia, Heineken® selalu berkomitmen untuk hadir di mana pun dengan memberi kesegaran kepada para konsumen kami. Untuk itu, kami meluncurkan Heineken® Escape Room yang akan menyuguhkan keseruan unik dan mendebarkan bagi para konsumen kami yang selalu ingin merasakan pengalaman-pengalaman baru sambil bersosialisasi dengan teman-teman mereka,” kata Marketing Director Multi Bintang Indonesia Jessica Setiawan.

Dengan menghadirkan ruang permainan yang dibuat semirip mungkin dengan latar cerita dan nuansa ikonik Heineken® sebagai elemen desain, para pengunjung akan semakin terbawa ke dalam rangkaian cerita yang penuh kejutan untuk memperkenalkan rahasia Heineken® menjaga kesegaran sempurna birnya dari tegukan pertama hingga tetes terakhir. Di Heineken® Escape Room, para pengunjung akan ditantang untuk menyingkap Star Serve, yakni lima langkah penyajian bir yang telah Heineken® sempurnakan selama puluhan tahun dan terapkan secara konsisten di lebih dari 190 negara. Kelima langkah tersebut, yang terdiri dari membersihkan gelas, menuangkan bir, menepis busa bir, memeriksa ketinggian busa bir, hingga menyajikannya kepada konsumen, akan menjadi elemen penting untuk menyelesaikan misi penyelamatan bartender di Heineken® Escape Room.

Setelah menyelesaikan misi di escape room, para pengunjung akan langsung diajak mempraktikan lima langkah Star Serve di STAR Lounge, bar eksklusif dengan suasana berbeda dari bar-bar lain di Jakarta yang Heineken® sediakan bagi pengunjung escape room dan publik secara umum. Heineken® akan menghadirkan draught masters, yakni para bartender berdedikasi yang telah berlatih menyajikan Heineken® selama bertahun-tahun, untuk memberi penjelasan mengenai standar global penyajian Heineken® kepada para pengunjung. Setelah itu, para pengunjung dapat langsung menikmati kesegaran sempurna Heineken® dari extra-cold draught, yakni mesin penyajian Heineken® yang menjaga suhu bir di antara -2°C hingga 0°C ketika dituangkan, sehingga mampu mempertahankan kesegaran Heineken® ketika disajikan ke hadapan konsumen. 

Heineken® selalu berkomitmen untuk mengedepankan setiap faktor yang mampu menciptakan dan menjaga kualitas premium produknya. Untuk itu, Heineken® berupaya agar bahan-bahan alami yang digunakan tetap terjaga dari proses pembuatan hingga disajikan kepada konsumen. “Penggunaan mesin draught, ditambah penerapan standar penyajian Star Serve, adalah bentuk dedikasi kami untuk menyuguhkan bir dengan sensasi kesegaran terbaik yang berbeda dari bir-bir lainnya di Indonesia. Standar penyajian bir ini dapat dinikmati oleh para pencinta bir tidak hanya di STAR Lounge escape room kami, tetapi juga di sejumlah bar yang menjadi rekanan Heineken® di Jakarta,” tambah Jessica.

Untuk dapat merasakan keseruan Heineken® Escape Room, para pengunjung yang telah berusia 21 tahun ke atas dengan tim beranggotakan dua hingga lima orang dapat menikmati keseruannya setiap hari mulai 19 Juli 2022 hingga 14 Agustus 2022, pukul 10:00 hingga 22:00. Para pengunjung dapat menikmati keseruan ini dengan melakukan registrasi secara langsung, secara daring melalui https://bit.ly/HeinekenEscapeRoom. Ikuti akun Instagram @heinekenid untuk mendapatkan informasi lanjut.

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