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HEINEKEN Malaysia Reports Improved 2021 Performance

By
Tan Heng Hong
-

• Revenue increased by 12% to RM1.98 billion (FY20: RM1.76 billion)
• Profit Before Tax (PBT) increased by 62% to RM321 million (FY20: RM199 million)
• Net profit increased by 59% to RM246 million (FY20: RM154 million)

16 Feb 2022

Heineken Malaysia Berhad (HEINEKEN Malaysia) announced its financial results for the full year ended 31 December 2021 (FY21), reporting an increase in revenue and profit as compared to the same period in 2020 (FY20) as the brewer recovers following the reopening of the economy in Malaysia during the year.

Despite a longer lockdown period of 11 weeks in 2021 versus 7 weeks in 2020, Group revenue rose 12%, mainly due to improved revenue management and PBT grew 62%. Excluding the one-off settlement andpro vision in 2020, Group PBT would have grown by 46%. The Group undertook bold moves to right-size the organisation and cost base, whilst driving revenue growth through effective commercial and marketing executions.

However, compared with pre-pandemic levels, the Group Revenue and PBT performance was still below the 2019 levels where Revenue was at RM2.32 billion and PBT was RM412 million, an indication that its business is still under the recovery phase.

For the fourth quarter ended 31 December 2021 (4QFY21), Group revenue increased by 33% to RM692 million compared with the same quarter in 2020 (4QFY20). The significant growth was mainly due to higher sales volume, driven by the easing of COVID-19 restrictions and earlier festive sell-in for Chinese New Year 2022. During the fourth quarter ended 31 December 2021, price adjustment has been taken for certain products to compensate for rising input costs.

Roland Bala, Managing Director of HEINEKEN Malaysia commented, “As a progressive and responsible company, we continue to navigate the crisis while building a sustainable future. We are driven by our purpose of brewing the joy of true togetherness to inspire a better world. Our courage to right-size our organisation and front-load our cost and value initiatives during the crisis has contributed significantly to our performance. Despite having to stop our operations for 11 weeks in 2021, which is 4 more than the 7 weeks we paused for in 2020, the team pulled together various strategic initiatives to unlock efficiencies to help us overcome the many challenges, enabling us to end the year with a commendable set of results.”

“We thank our staffs, business partners, customers and consumers for their strong support of our brands and business during those tumultuous periods of lockdowns, which helped us accelerate during the recovery phase,” Roland added.

HEINEKEN Malaysia’s core brands continued the brewer’s winning streak at the Putra Brand Awards 2021. Heineken® and Tiger Beer won Gold, while Guinness achieved Silver. Notable campaigns during the year include Heineken®’s ‘Enjoy The Rivalry’ campaign as the proud official beer partner of the UEFA Euro 2020™ football tournament. Tiger Beer launched the innovative ‘Xperience the Xtraordinary’ virtual street food festival, championing local businesses and encouraging consumers to enjoy street food paired with a Tiger Beer responsibly while staying at home. When restaurants were finally able to welcome guests back for dine-in, Guinness gave family and loved ones an opportunity to reconnect post lockdown through its ‘Ready When You Are’ campaign.

The board at HEINEKEN Malaysia has proposed a single tier final dividend of 66 sen per stock unit for the year ended 31 December 2021, subject to the approval of shareholders at the forthcoming Annual General Meeting. The single tier dividend will be paid on 28 July 2022 to shareholders registered at the close of business on 30 June 2022.

The total dividend for the year ended 31 December 2021 is 81 sen per stock unit comprising:

• a single tier interim dividend of 15 sen per stock unit which was paid on 18 November 2021; and
• a proposed single tier final dividend of 66 sen per stock unit.

The Group saw encouraging business recovery in the last quarter of 2021 as most states moved to Phase 4 of the National Recovery Plan following the reopening of the food & beverage and local tourism sectors. However, the Group remains cautious given the recent spike in new COVID-19 cases amidst the high vaccination rate, continued closure of international borders resulting in lower arrivals of tourists, escalating input costs, as well as various logistics challenges posed by the pandemic.

Roland commented, “We will continue to navigate the challenging external environment by adapting to the new market reality, ensuring the safety of our people, keeping a tight rein on costs and staying focused on our strategy to accelerate our business recovery. As the health and safety of our employees remained our top priority, the Company participated in the Government’s vaccination programme to enable 100% of our brewery’s essential workforce vaccinated. The Company continues to accelerate the booster dose amongst its employees.”

“The Group welcomes the stance taken by the Government not to increase excise duties on beers and stouts in its Budget 2022, as any hike in excise rates will further fuel illicit alcohol demand. As it is, Malaysia’s excise rate for beers and stouts ranks second highest in the world. Illegal trade and smuggling have caused the Government to incur huge tax revenue losses, disrupted legitimate businesses and risked exposing consumers to cheaper and unregulated illicit alcohol. HEINEKEN Malaysia remains committed to support the Government to stamp out illicit trade,” Roland added.

Through the HEINEKEN Cares program, HEINEKEN Malaysia continues to positively impact local communities by distributing meals to those affected by the COVID-19 pandemic. The programme connected employee wellness to a community purpose, where 1 meal was donated for every 1,000 steps taken by a HEINEKEN Malaysia employee. HEINEKEN Cares successful achieved its goal of providing 150,000 meals to communities affected by job or income loss. During the recent Selangor floods, the Company also committed to an additional 100,000 meals and care packages channelled to the flood victims on top of the Group’s initial goal.

Guided by HEINEKEN’s ‘Brew A Better World’ sustainability commitments on the path towards net zero impact, HEINEKEN Malaysia also achieved an important milestone last year by balancing more than 100% of the water used in its products. This marked significant progress made by the brewer in line with its Every Drop water strategy, achieving its 2030 target on Water Stewardship 10 years ahead of the goal. The brewer remains committed on its journey towards reaching carbon neutrality in production by 2030 and across the wider value chain by 2040.

In September 2021, HEINEKEN Malaysia won the Green Leadership Award at the Asia Responsible Enterprise Awards (AREA) 2021, underlying the Group’s water stewardship efforts that culminated in the brewer balancing more than 100% of the water used in its products in 2020. In the same month, the Company also won at the Sustainable Business Awards (SBA) Malaysia 2020/2021 for the third consecutive year where HEINEKEN Malaysia was recognised for the strength of its sustainability programmes and progress made.

For more information on HEINEKEN Malaysia and the company’s initiatives, please visit
www.heinekenmalaysia.com.

Tipco launches immune-boosting juice lines to fight COVID-19

By
Tan Heng Hong
-

Tipco, the largest juice company in Thailand, has pledged to continue to build on its expertise as the No. 1 premium fruit juice market leader after launching two new product lines to tap into the trends of health lovers. With the concept of ‘immune boosting’, the company is ready to keep pace with the fast-growing healthy drinks market, expecting to expand its customer base to working-age people and teenagers in 2022.

Mr. Jakapob Chimamphan, Director – Marketing of Tipco F&B Co., Ltd. under Tipco Foods PCL, unveiled the prolonged COVID-19 pandemic has made consumers more conscious of their health. They begin to look for products that help boost their immune systems as well as cultivate their inner strength. In particular, the growing consumer demand for the so-called ‘functional drink’ and ‘herbal drink’ has prompted an immediate response from several beverage brands in Thailand to launch their products with new marketing models and strategies. As a consequence, the functional drinks market can successfully obtain strong growth amid the current uncertain economic prospects.

Considered a significant step in tapping into the healthy drinks market, Tipco aims to continue to demonstrate its leadership of the fruit juice market, backed by its long-standing expertise in operations and management. Being better and more special than other types of beverages available in the country, Tipco is always committed to manufacturing fruit juice products of premium quality, with the finest selection of fresh fruits harvested from the best cultivation areas and the most excellent manufacturing process with certified global standards. After sustaining strong customer loyalty, the company is introducing two new fruit juice product lines, including functional juice and herbal functional juice.

Functional Juice – Helps improve the immune systems, boosts prevention of diseases and illnesses, and offers specifically enhanced benefits for excellent health (320 ml. / 25 baht / 4 flavours).

• Tipco Inno Drink Max Protex – A uniquely mixed mango and orange juice enriched with Vitamin C, turmeric, and L-Ornithine. Excellent in improving the immune system, strengthening the functions of the liver, and performing detoxification. Offer a refreshing boost for you to enjoy every day with the ‘work & play’ balance.

• Tipco Inno Drink Relax – A pure extract of white grapes with the addition of Vitamin C, L-Theanine, and Vitamin B Complex. Ideal for boosting the immune systems, reducing stress and anxiety, and fostering relaxation.

• Tipco Inno Drink Digest – A concentrated mixture of white grapes and lime juice enriched with Vitamin C, Zinc, and dietary fibre. Served as a booster for healthy intestines and digestive systems, offering you a simpler and better choice to stick to a healthy diet.

• Tipco Inno Drink Beauty – A concentrated pomegranate juice with additional Vitamin C and Collagen Tripeptide, helping boost the immune system, delay natural aging, and nourish healthy skin.

Herbal Functional Juice – Serves as an exceptional healthy juice inspired by the finest selection of Thai herbs. Being a booster for the immune system, the juice helps increase antioxidant levels leading to excellent health ready to fight against diseases and illnesses (320 ml. / 25 baht / 2 flavours).

• Tipco Krachaikhao – A concentrated extract of Krachaikhao (finger root in English) excellent in combating coronavirus and reducing the number of infectious cells effectively, enriched with Vitamin C (200%, Thai RDI) that helps strengthen the immune systems and a mixture of pure honey and lime juice providing a refreshing boost following regular drinking.

• Tipco Cur-min – A concentrated extract of turmeric grown in the Ban Ta Khun community of Thailand’s Surat Thani province, renowned for being the best turmeric cultivation area in the country. Offering a large amount of curcuminoid extract of 25.54 mg. per bottle, the juice is high in antioxidants and also helps reduce inflammation, with high Vitamin C and L-Ornithine added to boost the immune system and strengthen the functions of the liver.

“To level up the marketing plan for 2022, Tipco will expand its customer base to working-age people and teenagers, considered potential groups of customers with high purchasing power. Tipco is introducing some new product lines to build on the levels of expertise following the company’s success in maintaining its leadership of the existing fruit juice market. Serving as a new choice for consumers, the new product lines have been launched based on the concepts of ‘functional drink’ and ‘herbal drink’, which will be followed by a broader selection of consumers’ favourite beverages such as flavoured soda and cannabisinfused drinks,” added Mr. Jakapob.

Domino’s Engages Brands in A Love Affair with Cheesy Pick-up Lines and the New Mega Cheese Pizza for Valentine’s Day

By
Tan Heng Hong
-

 KUALA LUMPUR, 15 February 2022 – Domino’s Pizza Malaysia launched an extremely cheesy Valentine’s Day campaign by openly declaring their love for fun brands like PepsiCo Malaysia, Grab, Food Panda, Lazada, PUBG Mobile and more through a series of cheesy pick-up lines on social media stretching over the weekend leading up to 14 February 2022. 

The campaign was as hot as their pizza’s and social media was abuzz with brands like RHB Group, Tropicana Gardens Mall, Telekom Malaysia Bhd, BABA’s, Saji Malaysia, EVOS SG MY, and Gamers Hideout getting in on the action and reciprocating Domino’s cheesy love with witty responses of their own. 

Linda Hassan, Group Chief Marketing Officer at Domino’s Pizza Malaysia, Singapore and Cambodia, said, “We wanted to show our love and support for brands in a creative and fun way while warming their tummies with our cheesiest pizza yet – the new Domino’s Mega Cheese Pizza with up to ½ kg of cheese. It warmed our hearts to be able to entertain Malaysians along the way with some laughs and to be able to keep spirits high as we melt into the month of love.” 

“To continue the momentum, we have something special lined up this month that all Malaysians can look forward to and participate in to get themselves not just a slice, but a mega cheesy slice of the action. All we can say for now is that you’ll be left in stitches by the end of it.” 

Starting today, 15 February 2022, the new Domino’s Mega Cheese Pizza with up to ½ kg of cheese will be available at all Domino’s Pizza outlets nationwide, giving cheese lovers a reason to celebrate their love for cheese. For more information, please visit https://www.dominos.com.my/ 

Check out the cheesy pick-up lines served up by Domino’s to brands for Valentine’s Day by visiting their Facebook, Instagram and Twitter pages. Remember to stay updated on all the happenings through Domino’s social media pages because Malaysia is in for a Gouda time.

 

Grab Levels The Playing Field For The Deaf With ‘Scan To Order’

By
Tan Heng Hong
-

Petaling Jaya, 15 February 2022 – Grab Malaysia introduces ‘Scan To Order’ and continues its partnership with the Malaysia Federation of The Deaf (MFD) to drive further employment and earning opportunities for those in the deaf community through tech. This effort comes as part of Grab’s ongoing #TechUntukSemua focus – using technology as a force for good to empower more people to access opportunities from the digital economy, no matter their background.

In 2018, Grab first introduced the ‘BreakTheSilence’ campaign in partnership with MFD, where just over 100 deaf driver-partners were onboarded. Since then, Grab has extended its commitment to improve the overall experience for partners with various forms of disabilities who depend on the various services on Grab. To-date, over 1,000 PWDs earn an income via Grab in Malaysia, which includes driver-, delivery- and merchant-partners on the platform.

“The PWD community inspires us everyday with their tenacity and spirit in overcoming all obstacles. With our friends at MFD and Grab Signatures merchant-partners, we hope to do our part in supporting the community by leveraging technology to challenge the status quo, by removing barriers that were traditionally accepted as the norm. In doing so, we hope to create equal, inclusive opportunities for our community of PWDs to build respectable livelihoods,” said Sean Goh, Managing Director, Grab Malaysia.

“We laud Grab for their effort in creating an equal and inclusive environment for the PWD community in Malaysia to have  access to earning opportunities. The #TechUntukSemua drive is an exemplary showcase of leveraging technology to ensure a more inclusive economy among all Malaysians. We are also proud of this long-standing partnership with Grab to ensure that Malaysia’s PWD community are able to have the knowledge, capabilities and opportunities to enter the workforce,” said Mohamad Sazali Shaari, President, Malaysia Federation of the Deaf. 

‘Scan To Order’ – Driving Inclusivity Through Technology

With the pandemic impacting consumers’ daily lives, restaurants need to adapt to provide a safe yet convenient experience. Grab’s ‘Scan To Order’ feature aims to support this by providing a contactless dine-in solution that allows patrons to place their orders and pay for their bill – all on their smartphones, in 3 simple steps:

  1. Consumers scan the QR code at their table with their phone camera to browse the menu
  2. Consumers place the order and pay for it via the Grab app
  3. Orders are sent to your merchant’s GrabMerchant app for their kitchen to start preparing

With the introduction of the feature, restaurants will be able to employ deaf Malaysians for service roles, which would typically be considered as more challenging for them to excel in. Helping to drive this change further, Grab is working with MFD to identify and train deaf individuals to equip them with the necessary skills to be part of the workforce. They will then be matched with and hired by participating Grab Signatures merchant-partners. Within the first month of the pilot, 14 deaf individuals have already been hired to work at various outlets of participating Grab Signatures merchant-partners, Secret Recipe, KGB and Kyochon.

In addition, Grab is also providing job coaches to assist merchants in communicating with their deaf employees for three months, and an onboarding kit that comprises a handbook, a pin for each deaf employee, the QR code, and a window decal.

Here’s what our participating Grab Signatures merchant-partners as well as the inspiring individuals they now employ had to say about the initiative: #TechUntukSemua Video Testimonials

To learn more about Grab’s #TechUntukSemua efforts to drive equal opportunities for Malaysians, please visit: #TechUntukSemua

Etika and MBO Cinemas Bring Joy to Consumers Looking to Reignite the Cinema Going Experience

By
Tan Heng Hong
-

Etika and MBO Cinemas sign partnership to be only cinema chain in Malaysia offering consumers refreshing Pepsi beverages

KUALA LUMPUR, 14 February 2022 – Bringing consumers delight as they once again start enjoying the movie theatre experience, Etika Sdn Bhd (“Etika”), one of Malaysia’s leading halal beverage manufacturers has signed a partnership with MBO Cinemas on 5th January 2022. Meant to perfectly complement one’s buttery popcorn, consumers will now be able to excite their taste buds with chilled beverages Etika has to offer, each time they go to MBO Cinemas.

The partnership will entail MBO Cinemas to be the only movie theatre chain in the country to offer consumers Etika products as a choice of beverage. The strategic partnership allows consumers to be able to indulge in drinks like Pepsi, Mountain Dew, 7UP, Mirinda, Lipton Ice Tea as well as options like Pepsi Black, a zero-calorie product without compromising on the bold cola taste, as long as they visit MBO Cinemas. With this partnership in place, consumers can enjoy their favourite Marvel or Will Smith movie in the company of their favourite beverages and snacks.

“At Etika, we are always looking to offer our consumers experiences that they can thoroughly enjoy and our partnership with MBO Cinemas allows us to do just that. With the pandemic, many of us have missed going to the cinema with friends and enjoying popcorn and refreshing drinks while we immerse ourselves with our favourite on-screen characters. Through this partnership, we hope we are able to bring more value to our customers and make this experience more memorable for them,” said Yee Pek Kuan, Vice President of Marketing at Etika Sdn. Bhd.

With this partnership in place, Etika’s refreshing beverages will be placed in 8 outlets of MBO Cinemas across the country, allowing Etika to strengthen its national footprint and continue to lead in the FMCG sector.

So, what are you waiting for? Pick your movie nights at an MBO cinema near you and enjoy a chilled movie with your favourite Etika beverages!

For more information, please visit  http://www.etikaholdings.com/brands.

ATLAS Vending collaborates with FWD Insurance to sell insurance through vending machines

By
Tan Heng Hong
-

ATLAS Vending (M) Sdn Bhd, a subsidiary of Etika Group of Companies, has collaborated with FWD Insurance to sell its FWD takaful plans through vending machines. The partnership demonstrates that ATLAS Vending is not just a vending machine operator selling food and drinks but also a business enabler.

The collaboration aims to promote insurance to more people by imparting the message that insurance can be as cheap as a beverage. QR codes are attached to the cans so that people can learn more and sign up for the plan to protect themselves and their family members.

We are seeing ATLAS Vending leveraging on its vast vending machine network to help brands reach out to their target audience creatively and cost effectively.

New Spicy Sesame McChicken only at McDonald’s Malaysia

By
Tan Heng Hong
-

McDonald’s Malaysia has given a classic menu a spicy sesame twist with the launch of Spicy Sesame McChicken.

For those who love the Classic. The Spicy Sesame McChicken lets you discover even more of the familiar delight that will leave you satisfied. Simple and delicious, now with an extra kick.

Tango collaborates with online education startup Ruangguru

By
Tan Heng Hong
-

PT. Ultra Prima Abadi, which owns the Tango wafer brand in Indonesia, has partnered with Ruangguru, a startup on helping students understanding school curriculums as well as helping with exams.

Tango Wafer Renyah comes with a special disount voucher. Students can use the discount code when accessing Ruangguru’s services.

The collaboration fits nicely with the needs of Tango’s young target audience who is increasingly learning online during the pandemic.

Macao Imperial Tea and Auro Chocolate Offers 3 New Drinks For Valentine’s Season

By
Tan Heng Hong
-

In the Philippines, Macau Imperial Tea has teamed up with local chocolate brand Auro Chocolate to launch the Auro Series for this year’s Valentine’s Day. The premium flavours are the Auro Hot Dark Chocolate, Auro Iced Dark Chocolate, and Cream Cheese Auro Dark Chocolate.

The drinks feature Macao Imperial Tea’s signature milk tea and Auro’s popular dark chocolate.

The Auro Series will be available starting February 3, 2022, across Macao Imperial Tea outlets nationwide.

Rain or Shine, enjoy a POKKA drink!

By
Tan Heng Hong
-

The start of this year has been filled with unpredictable weather. With it raining one day and shining the next, it can lead to us falling ill easily. Hence, POKKA is here to brave you through this season! Packed with natural antioxidants from tea polyphenols, your body will be fueled against this weather, Rain or Shine!

Tackling the Cold 

POKKA has recommended these two drinks to keep you warm. Their Hojicha Japanese Tea and Oolong Tea are brewed with fresh tea leaves to provide that robust flavour. Hojicha Japanese Tea is suitable for consumption during the day or even night. If you are one who enjoys the strong roasted flavour, Oolong Tea will work well for you! Pour the drink into a cup and microwave it to enjoy a hot POKKA beverage. You can even prepare one beforehand to bring into the office so you will not freeze under the air-conditioner. Thank us later!

Fighting against the Heat

To quench your thirst in Singapore’s heat, enjoy POKKA’s Jasmine Green Tea. It is brewed from authentic premium green tea leaves, leaving you with a light and refreshing drink! There is no sugar added into this drink hence, you can enjoy it without worrying about packing on the extra pounds of sugar into your diet. POKKA also has their newest creation, Peach Oolong Tea that comes in a vibrant packaging. To lift your spirits and cool yourself, grab a can that is brewed from premium Oolong tea leaves and fresh peach juice. Pop some ice and feel 10 times more refreshed with this aromatic peach infused Oolong tea that will leave you feeling rejuvenated.

POKKA has launched their Festive Pack for this special season until the end of February. Grab your drinks while stocks last! They are currently running an exclusive promotion until 28th February 2022 where attractive goodies and vouchers can be won if you spend a minimum of $8 on any POKKA products. So be sure to quickly stock up on your essential POKKA drinks for the coming months!

Visit www.pokka.co for more information, and their socials for the latest updates.

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