PepsiCo has introduced seaweed-centric Sunbites in Thailand. The crispy Sunbites seaweeds layered with sesame seeds and pumpkin seeds are said to be better for you.
The latest products are imported from China featuring chargrilled beef steak, seafood and original flavours.
Osotspa Public Company, which holds the license to make Taisho Pharmaceutical’s Lipovitan energy drink in Thailand, has launched Lipo-Fine to unlock consumption among female consumers.
Lipo-Fine is an energy drink for health lovers. It contains 0% sugar, 1,000mg of Japanese quality taurine and 15 kcal of energy. The mixed berries flavour aims to make energy drink more palatable to female drinkers.
Mrs. Wannipa Bhakdibutr, President of Osotspa Public Company Limited, said, “Spend per buyer on energy drinks among women consumers continues to grow. Women need something to boost their energy, so they can enjoy their activities throughout the day with confidence while always feeling energized. In addition, the spread of Covid-19 makes it more important for consumers to maintain their health. So they are inclined to spend more on products with health benefits. This provides a marketing opportunity for energy drink products that cater to the needs of women. Osotspa has partnered with Taisho Pharmaceutical to launch a new product inspired from Japan called “Lipo-fine,” an energy drink for women with 0% sugar in a mixed berries flavor, offering a new consumption experience for Thai women.”
Osotspa maintained its number one position in the Thai energy drink market during the first quarter of 2021 with a market share of 54.9%. The core M-150 continued to gain 80 bps YoY in market share and the herbal variant under Som In-Sum Plus launched in 2020 contributed to overall portfolio growth. During the first quarter of 2021, M-150 ZA, a 180 ml carbonated energy drink in can format, was launched offering energy boosting, low sugar, enriched with vitamins, and refreshing taste.
Monde Nissin (Thailand) has added two flavours to the Voiz wafer range. The new flavours are Choco Salted Caramel and Strawberry.
URC Thailand has introduced Jack ‘n Jill Fun-o Coco Nut and Butter. Thai actor and singer Perawat Sangpotirat, better known as Krist, is endorsing the new products. These crackers (81g) feature the satisfying taste of coconut and butter.
The new products also mark the extension of the Fun-o brand from cookies into crackers. We have seen other biscuit brands like Tiger moving into cracker in the Philippines.
URC Thailand has launched Biscuit with Hokkaido Milk Flavoured Coated under the Jack ‘n Jill Biscuit Tivoli Knots range. The 48g snack is said to come with a sweet and delicious taste. Other flavours in the range include strawberry and dark chocolate.
Indonesia’s coffee chain Kopi Soe has teamed up with specialty coffee producer Expat Roasters to launch the Cold Brew Series. The new series feature coffee beans from Expat Roasters and the special recipes from Kopi Soe.
The new Kopi Soe Cold Brew series will be available on Kopi Soe Tokopedia store and at its outlets in Jakarta and Bali from 8 June 2021.
GenC is a new vitamin C and collagen drink from Thailand. This sugar-free drink features 200% of the daily recommended intake of vitamin C and 500mg of collagen from Japan. GenC (150ml) only has 20 calories and is priced at THB 15 at 7-Eleven.
GenC enters into an increasingly crowded vitamin water space in Thailand.
To improve visibility, the drink taps into celebrity marketing with Thai television actor and model Phiravich Attachitsataporn, nicknamed Mean, serving as the endorser. GenC also combines vitamin C and collagen to deliver double benefits to consumers.
The Indonesian coffee chain Janji Jiwa has collaborated with Mobile Legends: Bang Bang (MLBB), which is the most popular multiplayer online battle arena (MOBA) game in Indonesia.
This is the first collaboration between Janji Jiwa and MLBB to reach out to MLBB fans and players. As part of the colloboration, Janji Jiwa has created Legendary, a new non-coffee drink featuring butterfly pea, berry and lemonade to match the ambiance of the MLBB game. The special menu ends on 18 June 2021.
Japan’s Rokko Butter, which makes Emina cheese, is offering free Emina Cheese treat for every purchase at selected Lawson Philippines convenience store. The move is seen as a way to expose consumers to Emina cheese in the country.
In addition, Emina Cream Cheese & Chocolate and Emina Cheese & Matcha & White Chocolate are available for purchase at S&R.
Meanwhile, Emina Cheese Dessert Vanilla, Rich Nuts and Rich Berry can be found at Landers, Robinsons Supermarket, SM Supermarket, SM Hypermarket, The Marketplace, Landmark, Cash & Carry, Unimart, Fishermall Supermarket and Makati Supermarket.
Let’s Plant Meat, a plant-based meat brand from Thailand, has recently launched in Singapore. The plant-based minced meat and plant-based burger patty are available for purchase at www.cstay.com as well as at 35 NTUC FairPrice outlets throughout the country.
The strategy for Singapore is the same for Thailand and that is to make it affordable.
Let’s Plant Meat will have a live session with celebrity chef Eric Teo on 10 June (Thursday) at 8pm. Join them live at https://www.facebook.com/cstayfoods.
