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Lady’s Choice is #KeepingItReal with Brand New Chicken and Tuna Spread

Image by Lady's Choice

The first of its kind in Malaysia, made with real ingredients and real nutrition for moms who seek real convenience

24th March, Kuala Lumpur – Lady’s Choice has recently launched a brand new product range – Lady’s Choice Meaty Spread which comes in two variants, Chicken Spread and Tuna Spread. In addition to being the first of its kind in Malaysia, the Lady’s Choice Chicken Spread and Tuna Spread are made with real ingredients such as real chicken and tuna that are high in nutrition with the goodness of Omega 3.

While motherhood is rewarding, it is also one of the most challenging undertakings in life, especially with society’s expectations on what motherhood looks like. The modern mom is expected to juggle her career, preparing well balanced meals, doing the house chores and the wellbeing of their children all at the same time. The reality is that motherhood is hard and not enough mothers speak out about it. As such, in conjunction with the launch of the Lady’s Choice Meaty Spread, Lady’s Choice has launched its #KeepingItReal campaign.

The #KeepingItReal campaign aims to engage and resonate with Malaysian moms while showing solidarity by shedding the veil and showing the real and unfiltered side to motherhood. Through a series of Instagram Live Sessions in collaboration with prominent mom personalities, the brand looks to foster real conversations surrounding the realities of motherhood and be there for moms by providing real solutions to alleviate the everyday morning rush with the Lady’s Choice Meaty Spread.

“Let’s face it, mom guilt is a real struggle many moms find it overwhelming and difficult to cope with. Hence, through our #KeepingItReal campaign, we want to encourage moms to speak up and share  their personal motherhood journey and challenges, especially when it comes to providing quick yet nutritious meals for their children in the morning. We want to reassure moms that Lady’s Choice is standing with them through this journey and aims to ease their mom guilt with a product that is both quick yet nutritious for their children,” said  Siti Suhaila Abd Hamid, Marketing Manager, Foods, Unilever (Malaysia) Holdings Sdn. Bhd.

As part of this campaign, Lady’s Choice also engaged  marriage and family therapy expert, Charis Wong (Counseling Psychologist) to share her thoughts on the subject and provide moms with valuable insights that can help them throughout this journey.

“It is said that how your morning goes tends to set the tone for the rest of the day. However, for most moms everywhere, mornings can be rather chaotic due to breakfast preparations, despite it being a very important meal for children. Hence moms need to strike a good balance in all of this. There are simple rules moms can apply to manage their mornings and stay on track, while enjoying more memorable bonding time with their children before everyone heads off for the day.

  1. Start tomorrow’s morning routine the night before especially if you are not a morning person like me. Pick out your clothes, pack or partially pack breakfast and lunch boxes the night before, get all essentials such as water and face masks on the table ready to be grabbed. Train your children to pack their bags and set out their uniforms the night before.
  2. Incorporate some meaningful morning rituals for yourself and with your children.  Mindfulness activities such as praying, meditation, having thoughts of gratitude or just doing some deep breathing exercises are great ways to start the day calm and focused. With your children, saying morning prayers, identifying some daily resolutions or goals, and even enjoying lighthearted conversations during car rides to school are meaningful rituals.  
  3. Choose a breakfast that is higher in protein, and lower in unhealthy fats, refined carbs and sugar. Health experts have long advocated the benefits of taking a high protein breakfast, rather than taking a majority of our daily protein during the latter part of the day.  Yet, due to our morning rush, there is a tendency to go for convenient breakfast food, that often contains insufficient protein. 

Suhaila added “Many moms go through mom guilt because they want to provide nutritious breakfasts for their children but that requires additional time and effort, which is a luxury that most of us cannot afford, especially now as most working moms are still working from home but children are back to school. So, they resort to convenient alternatives such as junk food, biscuits with low nutritional value which tend to be unhealthy. We believe that the Lady’s Choice convenient, tasty yet nutritious Chicken Spread and Tuna Spreads will be able to help ease Malaysian moms through the morning rush and make breakfast time easier for them.

For the first instalment of its IG Live series, Lady’s Choice has teamed up with two of Malaysia’s favourite celebrity moms, Amyra Rosli and Diana Dianielle, to host the inaugural

#KeepingItReal Instagram Live Session on Saturday, 27th March, 8.30PM where they will discuss their real motherhood journeys and struggles, in addition to sharing  tips and solutions on how they cope with the responsibilities of  balancing motherhood and their careers.

#KEEPINGITREAL IG LIVE DETAILS

Day/Date: Saturday, 27th March

Time: 8.30PM

Instagram Profiles: https://www.instagram.com/aamyrarosli/

                                  https://www.instagram.com/dianadanielleb/

 

Moms can now easily get their hands on the Lady’s Choice Chicken Spread and Tuna Spread, available at major hypermarkets, supermarkets and convenience stores nationwide, priced at RM8.50 for a 220ml bottle, respectively.

To learn how you can use these versatile spreads to prepare quick and nutritious meals for your children, do visit https://www.nakmakanapa.com.my/produk/ladys-choice-sapuan-ayam/ or https://www.nakmakanapa.com.my/produk/ladys-choice-sapuan-tuna/.

To find out more details on the upcoming instalments of the #KeepingItReal Instagram Live Sessions, stay tuned to @Lady’sChoiceMY.

Program Mentor Wanita Cukup Berani 2021 MAGGI®️ Returns with a Brand-New Masterclass to Empower and Inspire More Women

Image by Nestle Malaysia
  • Program Mentor Wanita Cukup Berani 2021 MAGGI® is back bigger, bolder and better as it rolls out a new and enhanced journey, in response to the challenges faced by women amidst the COVID-19 pandemic.
  • Participants of the Bengkel Online Wanita Cukup Berani MAGGI® will have the opportunity to attend the all-new exclusive Masterclass: How To Run A Food Business conducted by entrepreneur Anne Idris & Chef Muluk, providing an in-depth guidance on how to kick start or improve an existing food business.
  • Program Mentor Wanita Cukup Berani 2021 MAGGI® retains its mentorship journey for potential candidates to receive seed capital from MAGGI® Malaysia.

Kuala Lumpur, March 25, 2021 – In conjunction with the International Women’s Day 2021, MAGGI® celebrates the tenacity of Malaysian women by launching the second phase of the Program Mentor Wanita Cukup Berani MAGGI®. The programme follows on the trailblazing success of its 2020 predecessor that was participated by more than 900 women, with the aim to upskill women and build their self-confidence to try something new – be it in cooking, in life or in business.

According to a study by Unicef and the United Nations Population Fund (UNFPA) titled “Families on the Edge” (August 2020)[1], Malaysian households headed by women such as widows or single mothers are particularly vulnerable, with a 32 per cent unemployment rate compared to others. Understanding these circumstances, MAGGI® took on pro-active measures to assess the changing and critical needs of women amidst the COVID-19 pandemic and also gathered feedback provided from participants who attended the Bengkel Online Wanita Cukup Berani MAGGI® last year.

Based on this, MAGGI® will be introducing a brand-new Masterclass: How To Run A Food Business” module for those who are keen to kick start or improve on their existing food business. Led by entrepreneur and mentor of the Program Mentor Wanita Cukup Berani 2021 MAGGI®, Anne Idris, as well as MAGGI®’s in-house Chef, Chef Muluk, the Masterclass is an exclusive session tailor made to provide in-depth guidance and best practices to develop or enhance cooking skills and entrepreneurship capabilities for existing and aspiring food business owners. Potential candidates will then have the opportunity to be part of a one-of-a-kind mentorship programme, pitch their business ideas and eventually receive seed capital from MAGGI® Malaysia to realise their business dream.

Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad

According to Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad, “The Program Mentor Wanita Cukup Berani MAGGI® began as an aspiration to empower and inspire Malaysian women to gain the self-confidence to try something new, so that they can make a positive difference for herself and her family by equipping them with the necessary skills. The immense positive response and stories we received in 2020 inspired and encouraged us to magnify the impact of this journey. We harnessed this motivation into action, by extending the workshop, adding new relevant content and a Masterclass module this year. It is our passion and commitment to continue building on our efforts to impact even more women and address their wider needs for growth as we want all participants in this programme to be emboldened not only in the kitchen, but in business as well.”

MAGGI® expanded the content of its 3-day workshops this year which will now feature an enhanced digital syllabus led by a Google Certified Trainer, to impart practical knowledge utilising digital tools and social media presence to improve businesses. Participants can also look forward to more interactive opportunities with their favourite mentors, Datin Paduka Eina Azman, Sheila Rusly and Anne Idris. 

This year’s 3-day Bengkel Online Wanita Cukup Berani MAGGI® workshop will be held from 6 to 8 April, followed by the second workshop from 13 to 15 July and the final workshop from 12 to 14 October. For more information about the Program Mentor Wanita Cukup Berani 2021 MAGGI® and workshop registrations, please log on to https://www.maggi.my/ms/aktiviti-maggi/maggi-cukup-rasa/

[1] Unicef.org “Families on the edge” https://www.unicef.org/malaysia/families-edge#:~:text=In%20May%202020%2C%20UNICEF%20and,income%20urban%20families%20in%20Malaysia.&text=Families%20on%20the%20Edge%20has,May%202020%20until%20early%202021.

About Program Mentor Wanita Cukup Berani MAGGI®

The Program Mentor Wanita Cukup Berani MAGGI® is a nationwide programme in partnership between MAGGI® and Google Malaysia via Women Will, a Grow with Google programme. Since its inception in 2020, the programme places great importance on imparting self-confidence and awareness, improving business and digital skills as well as enhancing cooking skills through its Bengkel Online Wanita Cukup Berani MAGGI®. It is part of MAGGI® CukupRasa’s Tak Kenal Tak Cinta campaign that celebrates women who take their first step to try something new. Grounded in real-life stories, the campaign video (youtube.com/watch?v=WpUuTiAzEZs) features three inspirational Malaysian women whom have overcome challenging situations by having the courage to try something different, which ultimately led to a positive outcome in their lives. The programme is headlined by 3 mentors comprising of Actress, Entrepreneur, Food Enthusiast and Brand Ambassador for MAGGI® CukupRasa, Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Young Entrepreneur Icon 2019 and Owner of My Mum’s Bakery, Anne Idris.

foodpanda unveils new benefits for Delivery Riders and Walkers

Image by foodpanda Malaysia

Kuala Lumpur, Mar 25,  2021 – foodpanda Malaysia has unveiled a series of new benefits for its delivery partners in the first quarter of 2021, providing greater discounts, savings, and convenience.

Chief amongst the announcements is the introduction of a foodpanda-exclusive 10W-40 4T semi-synthetic motorcycle oil. The semi-synthetic motorcycle oil manufactured by Hyrax Oil Sdn Bhd is available exclusively to foodpanda riders and provides an affordable yet high-quality oil.

It helps riders keep their vehicles in optimum condition, driving exceptional engine performance under all conditions resulting in a smoother journey and better fuel efficiency, which in turn, reduces their maintenance cost.

The semi-synthetic motorcycle oil also represents the first time foodpanda is introducing a foodpanda-exclusive motorcycle oil for its riders.

“Everyday our delivery heroes work tirelessly, braving traffic and bad weather to deliver joy to consumers, so that customers can stay home and stay safe. This new initiative combined with the many others we have introduced thus far in 2021 are our way of saying thank you to them,” said Shubham Saran, Head of Logistics, foodpanda Malaysia.

“Our delivery partners can look forward to even more benefits that will offer them greater discounts, savings, and convenience as the year progresses,” added Shubham.

The foodpanda-exclusive semi-synthetic motorcycle oil is available at RM35 per litre with a special promotion offering a RM5 discount to riders. Riders can also enjoy a RM10 discount if they purchase two bottles.

Riders who make their purchases online on the official foodpanda Rider Shop Malaysia can pick up the semi-synthetic motorcycle oil at foodpanda rider hubs in Southgate KL, Penang, Johor and Kota Kinabalu.

To purchase: https://foodpanda-riders-my.myshopify.com/collections/foodpanda-shop-items/products/lubricant

Details on the other benefits introduced in the first quarter of 2021 are as follows:

FWD Kasih – affordable protection

foodpanda has partnered with leading Takaful provider FWD Takaful to unveil the FWD Kasih plan. The plan comes in four options and offers riders affordable and renewable Takaful plans. For as little as RM2.03 per month the plan provides an insurance pay-out of at least RM20,000 in the incidence of an accident related death.

Further details: https://www.pandariders.my/fwd-kasih

Digi – affordable connection

foodpanda’s delivery heroes can now stay connected for cheaper with RM20 off selected monthly postpaid plans. Riders who sign-up for the GoDigi98 plan will also receive a free smartphone.

Further details: https://digienterprise.com.my/foodpandarider#/view-plans

Shell – fuelling rewards

foodpanda is rewarding riders further with its on-going Panda Bonus with Shell. Through the initiative riders can get more than five times the BonusLink points of standard users, for every litre of petrol they fuel up at any Shell petrol station nationwide.

Further details: https://www.pandariders.my/panda-bonus-with-shell

Pod – convenient savings

Teaming up with savings app, Pod, foodpanda is empowering its delivery heroes to save more. As a reward, all riders and walkers who sign-up will receive a free RM5 credited towards their savings goals.

Further details: https://www.pandariders.my/podxfoodpanda

Beam – convenient travel

Looking to give foodpanda walkers a speed boost, foodpanda is continuing its collaboration with mobility solutions provider Beam to offer limited seven-day free trials and discounts throughout the year.

Further details: https://www.pandariders.my/beamxfoodpanda

Lights Off At Sungei Way Brewery

Image by Heineken Malaysia

HEINEKEN Malaysia celebrates Earth Hour to reassert Sustainability Commitments

28 March 2021 – Heineken Malaysia Berhad (HEINEKEN Malaysia) switched off non-essential lights at its Sungei Way Brewery during Earth Hour 2021, symbolising the Company’s commitment towards protecting the planet through its Brewing a Better World sustainability strategy.

The brewer of international brands including Heineken®, Guinness, Tiger, Anchor, and Apple Fox Cider, has made significant strides in its sustainability journey. Since 2014, HEINEKEN Malaysia has cut carbon emissions in production by 15.2%, reduced electricity consumption by 10%, decreased thermal energy consumption by 21%, and increased usage of renewable biogas by 90%. Additionally, the brewer has practiced zero waste to landfill since 2017, ensuring all by-product waste from production are recycled.

Commenting on the Earth Hour 2021 initiative, Roland Bala, Managing Director of HEINEKEN Malaysia said, “Switching off our lights for one hour is a symbolic act, but one that carries an important meaning. It is a reminder for all of us at HEINEKEN Malaysia to put sustainability at the core of everything we do. We take pride in the work that has been done to protect water resources, cut emissions, recycle waste, and source sustainably. As a responsible and progressive brewer, we are guided by our purpose to brew a sustainable future for our people, planet and business.”

HEINEKEN Malaysia’s ongoing efforts in sustainability has been recognised for three consecutive years, clinching multiple awards at the Sustainable Business Awards in 2018 and 2019 as well as being named Company of the Year for Manufacturing (Beverage Industry) at the Sustainability & CSR Malaysia Awards from 2018 to 2020, highlighting the brewer’s achievements in water and environmental protection, growing with local communities, and supporting its stakeholders.

Renuka Indrarajah, Corporate Affairs and Legal Director of HEINEKEN Malaysia said, “Our commitment to sustainability extends beyond our brewery and business operations. Through our CSR arm SPARK Foundation, we aim to spark positive change for the environment and society. Recently, in conjunction with World Water Day, we reaffirmed our commitment to fully balance the water we use in our production. Our long-standing partnerships with NGOs and communities are aimed at protecting the health of rivers,
our main source of water, and it is important that we are consistent in our efforts. Just last year, we were able to achieve several sustainability milestones and we are looking forward to making a bigger impact to the environment and to society.”

HEINEKEN Malaysia’s Brewing a Better World sustainability strategy covers six key areas:

  • Reducing C02 emissions
    • Protecting water resources
    • Sourcing sustainability
    • Advocating responsible consumption
    • Protecting health and safety
    • Growing with communities

Further information on HEINEKEN Malaysia’s sustainability and initiatives can be found in the attached infographic, HEINEKEN Malaysia’s official website: https://www.heinekenmalaysia.com/ or SPARK Foundation’s official website: https://sparkfoundation.com.my/.

Earth Hour is a global movement that aims to draw attention to climate issues by encouraging individuals, communities, and businesses to switch off non-essential lights for an hour. This happens annually on the last Saturday of March.

 

 

Laughing Cow cheese cube with bird nest for stronger body

Image by La Vache Qui Rit

Bird nest is enjoying its heyday as a food and drink ingredient in Vietnam. The Laughing Cow (Con bò cười) or La Vache Qui Rit has recently joined the fray with the launch of cheese cube with bird nest.

The cheese cube by Bel Vietnam features the use of real bird nest as well as vitamin A, D, calcium, and zinc for healthy bone and stronger immune system. ️The bird nest content is 10mg/100g.

In the dairy segment, we have seen bird nest in fresh milk and yogurt drink. We could be seeing bird nest being applied into more milk-based products. Cheese cube with bird nest could potentially be exported to China where consumers already have a strong awareness of the benefit of bird nest.

La Vache Qui Rit Le Cube Premium Bird Nest (78g) contains 15 cubes and is priced at a premium of VND 55,000 (USD 2.4) per pack. As a comparison, La Vache Qui Rit Le Cube with 12 cubes (78g) without bird nest has a lower price tag selling at VND 40,000.

 

Nestle Professional Thailand introduces limited edition Nestea Brown Sugar

Nestle Professional Thailand has unveiled Nestea Brown Sugar Milk Tea for foodservice application in early September 2020. Now, foodservice operators can use the new product to provide customers with an authentic taste, while maintaining the aroma of the brown sugar. Often, the brown sugar may have a burning smell when cooked using high fire. The new innovation eliminates that risk.

Nestea Brown Sugar is easy to use. To make the Original Taiwan Milk Tea, just use 4 tablespoons of Nestea Brown Sugar and 100 ml hot water. The cost per cup is THB 7.2.

Nestea Brown Sugar Granita (Iced) can be made with the following ingredients Nestea Brown Sugar 81g, 160 ml of hot water and 60 ml cold water.

Consumers can also get hold of the brown sugar milk tea at FamilyMart at THB 18 per cup.

This limited edition product is available until the end of December 2020.

Tiger Takes Street Food From The Streets And Onto Your Screens

Tiger to launch the Tiger Street Food Virtual Festival – the world’s first fully-immersive, 3D, online street food festival experience. Explore the virtual streets, interact with others, play games, and order street food and Tiger Beer directly to your door

KUALA LUMPUR, 26th October 2020: Tiger Beer, Malaysia’s No. 1 Beer, has long been the  beer of choice to enjoy with street food. A beer born on the streets of Asia, it pairs perfectly with the bold flavours found in Malaysian street food dishes. The association doesn’t end there: Tiger is famous for regularly hosting large-scale street food festivals, complete with games and activities, live performances, and of course – a great selection of street food to savour alongside ice-cold Tiger Beer.

In a year like 2020, holding an event like this wouldn’t be possible. That doesn’t mean street food fans need to miss out though – because this year, Tiger is taking the street food festival experience to the next level: from the streets, and onto your screens.

Introducing: The Tiger Street Food Virtual Festival.

Launching at 11am on Friday 6th November, and open from 11am to 9pm every Friday,
Saturday and Sunday until the end of the month*, the Tiger Street Food Virtual Festival is
much more than simply a home delivery service – it recreates the full experience of a food festival in a completely digital world.

FULLY-IMMERSIVE EXPERIENCE

Forget ‘virtual festivals’ meaning simply livestreamed content – the Tiger Street Food Virtual Festival is a fully-immersive and engaging online experience, and the first of its kind anywhere in the world.

Users will be able to walk the 3D streets as their own customized avatar, interacting with
others, playing games and visiting vendors, before ordering street food directly to their door through DeliverEat, the official delivery partner of the Tiger Street Food Virtual Festival.

GAMES, ACTIVITIES AND MORE

Users start off by customizing a 3D avatar to represent themselves in the virtual world,
choosing from various hairstyles and items of clothing to perfect their look. With hundreds of possible combinations, there’s plenty of options to choose from.

Once the avatar is created, it’s time to hit the streets and start Uncovering the Extraordinary.

Users land in Street Food Central. Here, they can interact with other festival-goers, play
games to win rewards, get recommendations on must-try dishes, and find exclusive Happy Hour promotions from Drinkies – Heineken Malaysia Berhad’s (HEINEKEN Malaysia) at-home beer delivery service.

There are two games to play, with both hosted by familiar faces – YouTuber Lizz Chloe (better known online as Dumpling Soda) and Harvinth Skin. They’ll need your help to complete different challenges, and will reward you with promo codes and even free cartons of Tiger Crystal!

Lizz Chloe’s game, The Tiger Beer Hunt, sets you racing around Street Food Central
collecting hidden bottles of Tiger Beer before the timer runs out. The first 100 people to score 300 points each day will win a promo code for RM5 off any F&B purchase at the festival.

The Tiger Crystal Mountain Climber Challenge, hosted by Harvinth Skin, will test your
reflexes with an adrenaline-pumping mountain climb. Dodge obstacles, snowballs and Yetis while you collect bottles of ice-cold Tiger Crystal on your race to the top. The first 88 people to score 300 points each day will win a promo code for RM5 off any F&B purchase at the festival, and the three players with the highest scores at the end of November will each win a 24-can carton of Tiger Crystal.

If running around and climbing mountains has worked up an appetite, be sure to visit KL
Foodie’s character in Street Food Central. Each week, KL Foodie will show you a selection
of 10 must-try dishes available at the Tiger Street Food Festival. Some are crowd favourites and some are hidden gems, while others are limited-editions created exclusively for the festival.

Street Food Central also plays host to the Drinkies Bar. Here you can order chilled Tiger Beer to be delivered to your home. Stopping by between 3pm and 5pm will unlock an additional ‘Happy Hour’ promotion, earning you an RM30 discount on purchases of Tiger Beer or Tiger Crystal above RM150.

LIVE PERFORMANCE FROM NAMEWEE

The Tiger Street Food Virtual Festival will kick off in style at 7pm on Friday 6th November, with an exclusive live performance by Malaysian hip-hop artist and long-time friend of Tiger Beer, Namewee. Beaming in all the way from Taiwan and only available for viewing within the Tiger Street Food Virtual Festival, this opening performance is not to be missed!

EXPLORE THE VIRTUAL STREETS

What would a street food festival be without street food? Branching off Street Food Central are three streets: Kuala Lumpur Street, Selangor Street, and Penang Street. Each of them is filled with an ever-changing array of vendors based in these localities, serving up menus created just for the Tiger Street Food Virtual Festival.

Anyone can walk these streets to explore some of the best street food vendors Malaysia has to offer, browse through their menus and uncover their limited-edition dishes. For those living in selected areas in Kuala Lumpur, Selangor and Penang, it gets even better – as long as you are within a 15km radius of the vendor, you’ll be able to order these delights to your doorstep while exploring the festival.

Vendors – there will be a massive 88 in total across the four weeks of the festival – will offer a huge selection of famous dishes alongside brand-new, limited-edition creations infused with Tiger Beer or Tiger Crystal, and even crossover collaborations with other vendors – e.g. the ‘Hainanburg’, a collaboration from Yut Kee x myBurgerLab.

Limited Edition Tiger Chopsticks

Of course, you’ll need something to pair with all this delicious street food. In addition to
purchasing from the Drinkies Bar, you can also order Tiger Beer or Tiger Crystal directly from vendors, either as an add-on to your order or as part of a combo meal at a special price. Combo meals come with a free set of Tiger Street Food chopsticks, with two exclusive designs to collect.

UNCOVER THE EXTRAORDINARY

The Tiger Street Food Virtual Festival is free to attend. You don’t need to download anything to join the fun, the entire festival experience runs within the browser on your smartphone or laptop. Please note that while you can access the festival, explore, and play the games from any location, purchases of street food and Tiger Beer will only be available to those within delivery range in Klang Valley and Penang. The Tiger Street Food Virtual Festival is strictly for non-Muslims aged 21 and above only.

To register for the Tiger Street Food Virtual Festival, sign up at www.tigerstreetfood.my/register. The first 10,000 people to register will earn a free 320ml can of Tiger Crystal, redeemable with any purchase from a vendor at the festival. Meanwhile, the first 1,000 people to successfully refer five friends using their unique referral code, will be rewarded with a free six-pack of Tiger Crystal.

The Tiger Street Food Virtual Festival opens its doors at 11am on Friday 6th November 2020, and will be open from 11am-9pm every Friday, Saturday, and Sunday in November. Get ready to take street food from the streets and onto your screens. It’s time to Uncover the Extraordinary.

To find out more about the Tiger Street Food Virtual Festival and register, visit www.tigerstreetfood.my. For more information about Tiger Beer and Tiger Crystal, visit
www.facebook.com/TigerBeerMY or follow @tigerbeermy on Instagram.

 

 

Philips Steps Up its Innovation Efforts in Air Purification To Improve Indoor Air Quality

  • Philips is catering to increasing demand for high-technology solutions that can help keep pollutants, bacteria, and viruses at bay as more people become conscious of air quality
  • Philips air purifiers remove up to 99.9% of aerosols and 99.97% of particles as small as 0.003μm (equal to 3 nm) from the air that passes through the filter

KUALA LUMPUR, MALAYSIA – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology is stepping up its innovation efforts in air purification towards helping more people make the change to living healthier indoors the new normal.

With a team of more than 100 scientists, doctors and engineers working in air purification, Philips has a long-standing heritage in health tech and has become a global leader in air purification. As part of this journey, Philips has launched its latest home care innovation – the new Philips Air Purifier 3000i Series – to help improve clean air delivery that keeps pollutants, bacteria and viruses at bay.

Indoor air is 2 – 5 times more polluted than outdoor air[1] and is often compromised by PM2.5 ultrafine particles, allergens, bacteria, harmful gases as well as air humidity. Numerous forms of indoor air pollution lurk in modern indoor spaces, giving rise to chronic health conditions such as asthma or allergic rhinitis that affects more than 20% of the world’s population today[2].

According to the US Centers for Disease Control and Prevention (CDC)[3], there has been evidence that “some COVID-19 infections can be spread by exposure to viruses in small droplets and particles that can linger in the air for minutes to hours”, referring to airborne transmission. Lancet[4] has also stated that “proper conditions indoors have the potential to reduce the spread of COVID-19; conversely, improper conditions, such as limited ventilation and filtration, can make indoor environments high-risk settings.”

Philips air purifiers remove up to 99.9% of aerosols from the air that passes through the filter, which may contain viruses. Philips air purifiers also can remove 99.97% of particles as small as 0.003μm (equal to 3 nm), smaller than the smallest known virus[5] from the air which passes through the filter, creating a healthy and safe indoor environment. A similar performance is expected for SARS-CoV-2 (COVID-19) aerosols.

Philips is catering to the increasing consumer demand for innovative solutions to reduce risk of airborne transmission of respiratory droplets as more people become conscious of air quality and seek preventative measures such as social distancing, mask-wearing and enhancing personal hygiene protocols to live healthier.

“Malaysians are increasingly prioritizing their health and those of their loved ones. At Philips, we believe that empowering people to take control of their own health is important, and can be addressed with innovative technologies,” said Nicholas Lee, Personal Health Leader, Philips ASEAN Pacific. “With the Philips Air Purifiers, we want to provide our customers with the latest intelligent, personalized solutions that can help them breathe easier by creating healthy indoor spaces.”

Creating healthy environments with intelligent, personalized solutions designed for modern indoor spaces

Philips’ latest air purifier innovation– the Philips Air Purifier 3000i Series – presents an effective and innovative solution for healthy, clean, pollutant-free air in real time and a more powerful, hygienic and complete clean to increase ventilation and particle filtration.

The Philips Air Purifier Series is designed for modern indoor environments such as homes, offices, clinics and schools that have little circulation of fresh air and are often dependent on air-conditioning for ventilation. The Philips Air Purifier Series uses the same HEPA filtration technology as those used in many hospitals to better protect patients and doctors from airborne viruses and bacteria.

According to Asthma Malaysia, the chronic respiratory condition affects up 15% of adults and almost a quarter of all children in Malaysia[6]. A local study among children in Kuala Lumpur discovered that patients with asthma are more sensitive when exposed to indoor allergens such as dust mites compared to outdoor allergens, and can exacerbate the condition[7].

With the Philips Air Purifier 3000i Series, Philips is presenting the innovative superiority of its expert solutions for cleaner, healthier indoor spaces.

Philips Air Purifier 3000i Series

Regular Retail Price: MYR1,999

Every breath matters with the Philips Air Purifier 3000i Series which senses harmful particles, gases and allergens in real time with a professional grade sensor that detects indoor pollutants such as pollen, dust mites, mold spores and pet dander. It has a superior filtration performance which can remove 99.97% of particles as small as 0.003um (800 times smaller than PM2.5 or smaller than the smallest known virus)[8]. The Philips Air Purifier Series can reduce the levels of Influenza (H1N1) virus aerosols by 99.9% from air passing through the filter[9]. Philips AeraSense technology continuously monitors the air and can purify air in a room of 20m2 in less than eight minutes[10]. It is highly effective in sensing even the slightest change in indoor air quality display which gives you reassurance. It uses an integrated filter model which is FY3430/30.

It also provides effortless control and convenience with a Clean Home+ app, allowing you to check the air quality at home anytime. Additionally, real time air quality at a glance allows you to easily identify the indoor allergen index, PM2.5 and harmful gases level with different LED display options. The Philips Air Purifier 3000i Series also provides effortless maintenance with a smart filter that detects the amount of pollutants filtered, calculates filter lifetime and prompts for filter replacement. It has an innovative design with fabric texture finishing that blends in seamlessly with modern interiors. Its ultra-quiet sleep mode for clean air enables you to sleep soundly without disturbance and auto ambient lighting adjusts according to the room’s environment.

The Philips Air Purifier 3000i Series has a CADR (Clean air delivery rate) of 400 m³/h. It purifies rooms up to 104m2 with a noise level of noise level 33-66 dB(A).

Purchase from Philips official store on Lazada or Shopee.

The Philips Air Purifier 3000i Series will be available at all Philips-authorized retailers.

[1] The United States Environmental Protection Agency (EFA)

[2] Current status of allergy prevalence in Germany, AllergoJ int., 2016.

[3] CDC Centers for Disease Control and Prevention: How COVID-19 Spreads

[4] https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(20)31927-9/fulltext

[5] From the air that passes through the filter, tested with NaCI aerosol by iUTA according to DIN71460-1.

[6] http://www.asthmamalaysia.org/

[7]  “Environmental Air Pollutants as Risk Factors for Asthma Among Children Seen in Pediatric Clinics in UKMMC, Kuala Lumpur”: https://www.sciencedirect.com/science/article/pii/S2214999616000229

[8] From the air that passes through the filter, tested with NaCI aerosol by iUTA according to DIN71460-1.

[9] Microbial Reduction Rate Test conducted at Airmid Healthgroup Ltd. tested in a 28.5m3 test chamber contaminated with airborne influenza A(H1N1). An air purifier by itself does not protect against Covid-19 but can be part of plan to protect yourself and your family to help ventilation and having clean air (US Environmental Protection Agency).

[10] From the air that passes through the filter, it is a theoretical time for one-time cleaning calculated by dividing its CADR400m3/h by the room size of 48m3 (assuming the room is 20m2 in floor area and 2.4m2 in height).

CÉ LA VI introduces Baby Bao for BAO by CÉ LA VI

Baby Bao BLACK ANGUS BBQ BEEF

Singapore, 19 August 2020 – Following the successful launch at CÉ LA VI Tokyo in 2019, CÉ LA VI has announced that the new fast and casual dining concept is now available in Singapore at the CÉ LA VI SkyBar. Guests can enjoy both signature and Singapore special juicy Baos, paired with thick-cut fries, set against the breath-taking panorama of the city skyline.

The Bao burgers offer a tantalising fusion between Asian bao and western burgers, inspired by the fluffy bao popular in Taiwan, Japan and China. The housemade Bao buns are steamed to order and seared on a hot cast iron pan on one side to achieve a crispy, caramelised interior while maintaining the soft pillowy Bao exterior. The menu draws inspiration from flavours across Asia, featuring seven tantalising Bao combinations loaded up with sustainablysourced, antibiotic- and hormone-free ingredients.

The full BAO lineup includes the Black Angus BBQ Beef (S$16), Truffle Wagyu Beef Sukiyaki (S$22), Chicken Karaage (S$15), Salted Egg-Crispy Prawn (S$16), Tempura Sea Bass (S$18), Iberico Pork Char Siu (S$18) and vegetarian-friendly Sichuan Eggplant (S$14). The Bao burgers are perfectly complemented with hand-cut fries, accompanied by delicious dips and toppings: BBQ spice (S$10), Truffle essence with grated parmigiana (S$18) and Furikake served with a wasabi Aioli kick (S$12). Round out the meal with a selection of accompanying small bites, such as Boneless Korean Fried Chicken with crushed peanuts, sesame seeds and yoghurt (S$18) or the Crispy Pork Belly Dumplings with ginger, garlic and chilli oil (S$18).

Chef Joey Sergentakis

The man behind this exciting offering, Group Executive Chef Joey Sergentakis, says, “We are delighted to roll out our Bao burger concept in Singapore after the success we’ve seen with them in Tokyo. What makes the Bao unique is the combination of different textures and techniques that balances out the flavours and creates this gastronomic East meets West fusion.”

With the Bao menu on offer at CÉ LA VI’s breezy rooftop SkyBar, guests are welcome to kick back and enjoy the flavourful offerings with crafted cocktails or refreshing beers, served up with a soundtrack of Soulful House, Nu Disco and Eclectic Grooves.

CÉ LA VI will offer a special launch promotion of a Bao and beer for S$25, with a selection of the Iberico Pork Char Siu or Sichuan Eggplant bao paired with Asahi Super Dry. BAO by CÉ LA VI is also available on Foodpanda, Grab and Oddle for self-collection or delivery.

 

JUNIOR THE POCKET BAR OPENS ITS DOORS AT NEW LOCATION

Singapore, 21 October 2020 – Junior The Pocket Bar has opened its doors at a new location on Ann Siang Hill. Formerly part of The Proof Collective, Junior The Pocket Bar is now independently owned by proprietor, Joe Alessandroni, with Hazel Long helming the bar and Peter Chua remaining Bartender in Residence and also becoming an equity partner in the business, Junior Productions Pte Ltd.

Providing guests with the same intimacy and cosiness that Junior is known for, the space currently seats 25 people, and offers a refresh to its latest menu, with some exciting additions.

A locally rooted, modern bar, Junior The Pocket Bar works with local artists and craft producers to showcase the flavours and traditions of the world’s great drinking cultures, reinterpreted for a modern cocktail bar. Junior will retain its rotating concept while establishing a core Junior identify that will remain the backbone of the bar programme.

“While the location may be different, the space still has the feel and vibe of the Junior that people have come to love and enjoy,” said Proprietor, Joe Alessandroni. “We simply outgrew the old space and needed to expand our hosting capabilities to continue providing the same great experience. It’s tough being a regular if there are times when you can’t come in. Simultaneously, we wanted to have a core Junior identity so we can keep the fan favourites on the menu. We will continue to rotate concepts as that keeps us creatively engaged and consistently gives our guests new things to look forward to and try.”

Located in a shophouse, the new space has been designed by Matthew Shang of Matthew Shang Design Office. With high ceilings and heritage touches, Junior is nestled behind Maxi Coffee Bar, who Junior plans to partner with in the near future for a “Maxi After Dark” series. With each new concept, Junior will work with local artists to create artwork to represent the theme that will be showcased on the mural wall, which stretches around the seating area of the space.

Junior has worked with a collection of local designers to help bring the space together including Rafiq Mohamad of Feral who developed the visual identity of Junior’s current concept, Washi, as well as the redesign of the brand and new menu. The current mural which was inspired by Washi was designed by Melvin Ong of Desinere, and the bespoke denim bar jackets were designed exclusively for Junior by Josiah Chua.

The updated menu sees the introduction of Junior’s Homebrew & Highballs, which will remain a staple on the menu. These low concept, flavour driven house fermented beverages can be with alcohol (make it boozy) or without (keep it boujee). Flavours include Thai Ginger Beer with mixed ginger, curry spice and sour tamarind (can be spiked with dark rum), and Lacto Lime Soda with salt-cured citrus, lime leaf and soda (with the option to add tequila). Junior’s core menu also includes Eat The Rich, a selection of culinary cocktails paired with a decadent small bite, such as the Deviled Egg Martini with Hendrick’s Orbium Gin, botanical infused white port, East India sherry, and grapefruit bitters, served with a Caviar Deviled Egg. A small selection of natural wines, craft beers, and fine spirits rounds out the drink offerings.

Junior’s current concept, Washi is inspired by the bars in Shinjuku’s Golden Gai with a funky, playful twist on the 1980’s Bubble Era Tokyo. The bar’s fifth volume sees origami cocktails such as the Crane, with kyoho grape, Sakura vermouth, cognac and lemon, the Rabbit with miso roast carrot aqavit, honey, lemon and Junmai sake, and the Panda with genmaicha vermouth, sparkling sake botanic vodka and pickled bamboo shoot.

The bar snacks menu has a couple of items that take a nod to the Washi theme with the Tako Wasabi marinated octopus calamansi, wasabi and the Roast Pumpkin Hummus with yellow miso, furikake vegetable crudites. Signature Sandos include the Mala Hot Chicken fried sandwich with Szechuan sauce, purple cabbage slaw and pickled pineapple and the French Dip Bành Mí with slow-cooked beef shank, onion jam, fresh herbs and spiced beef jus.

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