Monday, September 29, 2025
Home Blog Page 830

UNIQLO to Launch AIRism Mask in Malaysia on September 14

By
Tan Heng Hong
-

High-performance offering to help keep people comfortable in challenging times

August 24, 2020, Kuala Lumpur – Global apparel retailer UNIQLO today announces that it will launch the AIRism Mask at all stores in Malaysia, including its online store, on September 14. Face masks are a simple and effective means of staying healthy in these challenging times. UNIQLO drew on this widespread practice and customer requests to develop a mask that would optimize health, protection and comfort in daily use. The AIRism Mask reflects the UNIQLO commitment to making everyone’s life better through LifeWear.

A unique triple layer structure enhances performance

The AIRism Mask employs a triple-layer structure that enhances the performance that is essential for such items. The center of the mask employs a filter that delivers a bacterial filtration efficiency of 99%, protecting the skin from bacteria and pollen particles. Sandwiching the filter is AIRism mesh fabric. In addition, the triple-layer structure has a UPF 50 rating, so it cuts 90% of ultraviolet rays.

Retains high-protection filtering even after washing

Functionality was paramount in the development of the AIRism mask. UNIQLO noted that customers increasingly prefer reusable masks as daily wear, to minimize their environmental impact. The AIRism mask is machine washable, with regular household detergent. A testing institution proved that the filter inside the triple layer structure retains its efficacy after 20 washes at 40 degrees.

More comfortable than non-woven or cotton masks

The AIRism Mask is silky smooth on the skin. The inner AIRism layer is free of the stiffness or thickness typical of non-woven and cotton masks, reducing stress. The triple-layer mesh structure keeps the mask light and thin, optimizing breathability.

Building on a solid consumer response in Japan

UNIQLO decided to launch its mask internationally following a release in Japan in June. This outstanding response reflected the excellent performance and feel of the AIRism fabric and strong consumer confidence in the UNIQLO brand.

Available in three sizes

UNIQLO has created the following three sizes, drawing on its experience in apparel. You can choose the size of mask that best fits you. Children should wear masks under adult supervision.

SizeDimension
Small18 cm x 12 cm
Medium22 cm x 14 cm
Large23 cm x 14.5 cm

Note:

The AIRism Mask does not completely prevent against infection (infiltration) and it is not intended for medical use. The mask can be worn throughout the year; the fabric offers incredible stretch, so the mask fits snuggly. 

Avoid wearing the mask during strenuous exercise or in the hot sun.

OXWHITE ON TRACK TO FULFILL 12MIL SALES PLEDGE TO ECF INVESTORS

By
Tan Heng Hong
-

70% achieved, remaining to come from marketplace expansion, co-branded initiatives and sales from new products

21 Aug 2020, KUALA LUMPUR: With close to RM8.4mil transactions on Oxwhite e-commerce site up to August this year, Malaysian startup is on track to fulfil its RM12mil revenue pledge to investors despite the recent movement control order.

In order to achieve the remaining 30% of the target, Oxwhite is planning to expand its presence into online marketplaces, leverage on co-branded initiatives, launch new products as well as boost sales of existing products.

In December last year, Oxwhite, with its pledge to achieve RM12mil revenue had raised RM5.019 million from 485 investors through an equity crowdfunding event.

On Aug 17, Malaysia’s fastest growing premium lifestyle e-commerce brand made its first marketplace debut by launching its official store on Shopee.

“We are aiming to make at least RM250,000 in sales on Shopee in the next three and a half months by riding on the upcoming e-commerce promotions. 

“By expanding into online marketplaces, we will be capturing a different segment of audience and this will create a ripple effect through referrals and return purchases as the new customers grow to like our products,” Chang said adding that Oxwhite’s own e-commerce platform had created a strong cult following by achieving an average of 48% return customer rate.

He also added that the brand, through its social media following of over 146,000 people, Oxwhite has been actively listening to their customers who have been suggesting for the brand to sell on marketplaces.

With the difference in demography, Chang thinks that home and personal care products — such as innerwears, laundry detergents, sanitizers, towels and Polo-tees — would gain more traction on Shopee. This is reflective of the trend reported by Malaysia’s No. 1 online shopping platform in which demand for detergents and towels increased by 3 times in the first half of 2020.

On the partnership, Shopee Regional Managing Director Ian Ho said that Oxwhite will be able to ride on customer insights and create more value for its customers through Shopee’s marketing features and existing programs such as Shocking Sale, PENJANA initiatives, 9.9 Super Shopping Day  as well as shipping subsidies.

This will create a boost in sales for Oxwhite as it systematically reaches out to a different segment of audience,” Ho added.

Despite the global border closures early this year and the nationwide movement control order (MCO) which started on March 18,  Oxwhite saw a three times sales increase.

“We responded fast by adjusting our business strategy to respond to customers’ needs during MCO in order to maintain our positive revenue growth,” said Oxwhite founder CK Chang adding that the team had focused on selling casual attires, innerwears, home care and personal care products to suit the needs of people staying at home then.

A Tribute by LFC Fans in Malaysia to the Premier League Champions

By
Tan Heng Hong
-

Carlsberg enables local Liverpool FC fans to co-create an anthemic tribute to the new Premier League Champions

SHAH ALAM, 24 August 2020 – If you’re a Liverpool FC fan who wanted to celebrate the Reds’ historic Premier League win with fellow fans but couldn’t due to Covid-19 social distancing, you’re not alone. At least, not anymore!

In solidarity with Reds supporters everywhere, 500 Malaysian fans paid tribute to the team and other fans around the world by singing the Liverpool FC fan anthem – You’ll Never Walk Alone. The videos were recorded separately wherever fans were and then put together in a single video tribute placing the fans in a virtual stadium in celebration of the champions’ trophy lifting.

Featuring congratulatory quotes from fans in Peninsular Malaysia, Sabah and Sarawak, the resulting chorus of previously individual voices resounding soulfully within the virtual stadium is especially poignant, given Liverpool FC’s long-awaited trophy presentation at Anfield’s hallowed pitch was a bittersweet affair to an almost-empty stadium due to the global Covid19 pandemic.

The video by Red fans in Malaysia was made possible by Carlsberg – Liverpool FC’s longest standing corporate partner for 27 consecutive seasons – in the spirit of celebrating the Reds’ record-breaking run together even while physically apart and pledging support to make the next season even better. [Watch the video here: https://bit.ly/LFCVirtualStadium]

Managing Director Stefano Clini

Stefano Clini, Managing Director of Carlsberg Malaysia, said, “It has been an unprecedented honour to share in the inspirational outpouring of support and celebration from fans of Liverpool FC throughout Malaysia even during these very challenging times. Last year, we went all red for The Reds with the limited run of Carlsberg Red Barley and this year, we’re taking it one notch higher by painting the town red with the Champions livery across all our Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans.”

“As a brand, Carlsberg has stood beside the Reds through thick and thin over 27 seasons with more to come. We have and will continue to do the same with our consumers, customers and business partners in anticipation of making the next shared success and celebration even better,” Clini added.

As an added surprise from the brewer, limited-edition Carlsberg x Liverpool FC Champions lockers custom-ordered to commemorate Liverpool FC’s Premier League win will be up for grabs through online contests on Carlsberg’s Facebook page when the new season opens.

The green metal locker kits come with two Champions edition cans of Carlsberg Danish Pilsner and Carlsberg Smooth Draught and a special-edition Carlsberg stem glass with the Liverpool FC crest, but also a commemorative Carlsberg coaster featuring the champion team’s signatures. Inside, the collectibles sit on a representation of Anfield’s turf surrounded by pictures of cheering fans throughout the club’s history.

The Liverpool FC Champions locker kits join the line-up of Carlsberg memorabilia celebrating the occasion, including the limited-edition Champions Set and personally-signed player jerseys offered through Carlsberg “Buy, Scan & Win” consumer promotions. Consumers stand to win simply through purchases at hypermarkets, supermarkets, convenience stores, bars, restaurants, coffee shops, and participating online stores.

Fans will have even yet another chance to win the Liverpool FC Champions Set on an easy-to participate online contest on Carlsberg Malaysia’s Facebook page between 1 to 7 September.

Visit the Carlsberg MY Facebook page at www.facebook.com/CarlsbergMY to view the video tribute and to look out for a chance to win the limited-edition Liverpool FC Champions lockers and Champions sets. For more information on the promotions, visit www.probablythebest.com.my.

WonderBrew Kombucha localises with Ipoh Mali featuring the famous Ipoh pomelo

By
Tan Heng Hong
-

WonderBrew Kombucha has localised its kombucha with a new flavour infused with a hint of refreshing sweet pomelo. The new Ipoh Mali pays tribute to the famous pomelo grown in Ipoh and was launched in conjunction with Malaysia’s independence day.

Inspired by the land of great food, coffee and limestone mountains, the WonderBrew team of brewers traveled to the state of Perak in search of the best pomelos that are sought after by both tourist and locals. This big, juicy, refreshing citrus fruit is also native to the Southeast Asian region.

Localising the flavour of kombucha is a first step in the right direction to entice consumers to the category where the effervescent fermented tea’s sweet and sour taste makes it an acquired taste.

Starbucks at Home range expanded with Medium Roast and Dark Roast coffees

By
Tan Heng Hong
-

Nestlé Malaysia has expanded its Starbucks at Home range first launched in September 2019 with new coffee varieties. The Premium Instant (Soluble) Coffee range comprises instant Medium Roast and Dark Roast coffees.

Medium Roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts. The full-bodied Dark Roast is the bolder counterpart characterised by a sweet roast and hints of dark chocolate.

Click here to purchase the Starbucks at Home range from the official store on Shopee Malaysia.

New Way for a Healthy Life! Nestle Launches the “3E Me Style” Campaign, Inspires Thai People to Stay Active with the 3Es

By
Tan Heng Hong
-

Bangkok–11 Aug 2020

Nestle, the world’s leading food and beverage company, has allocated 70 million baht to continue the success of its Nestle Active Thailand campaign for the second year with the launch of the “3E Me Style” campaign to promote a new approach to make good life simple for Thai consumers and their families by focusing on the 3Es: Eating, Exercise, and Emotion, and practicing them in one’s favorite style.

Nestle is also running a full range of digital media activities to support Thai people with diverse lifestyles to participate in sharing ideas to enjoy good health in their own style. The company aims for this campaign to reach 23 million Thais nationwide.

Mr. Victor Seah, Chairman & Chief Executive Officer of Nestle Indochina, said, “Nestle has been promoting a good life for a long time. We believe that food has the power to enhance quality of life, today and in the future, based on the concept of ‘Good food, Good life,’ encouraging new ways of living and changes in people’s behavior. We also need to adapt to different lifestyles to create good health. This was the basis for the ‘3E Me Style’ concept for this year’s campaign to inspire people to apply the 3Es principles in a way that suits their lifestyles so they can enjoy sustainable good health. It also emphasizes Nestle’s Purpose: Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.”

The challenge for this year’s campaign was to reach a wide range of target audiences in a more specific format. Nestle adopted a personalized marketing approach to connect with modern consumer groups that have different lifestyles, including caregivers, workaholics, foodies, moms with kids, and upcountry workers.

Ms. Somrudee Boonhaijaroen, Communication & Marketing Services Director, Nestle (Thai) Ltd., said, “Nestle values diversity. Everyone faces challenges and has their own personal health goals. We believe that everyone has a different way of life, so they need to take care of their health in a way that is suitable for their lifestyle. A ‘one size fits all’ approach to health care cannot meet the needs of all family members. This is why we are launching this year’s campaign based on the concept of good health ‘3E Me Style’ for all Thais. No matter which group you are in, you can be healthy by choosing 3Es activities in your own style.”

Nestle is communicating the “3E Me Style” concept of “make good life simple my way, follow the 3Es principles in my own style,” such as eating nutritious food, exercising regularly, and having positive emotions, through a variety of marketing activities on digital and social media platforms to reach 23 million Thais. The campaign starts with five web films that offer ideas to create a healthy life in different styles as well as influencers to share fun and creative “3E Me Style” ideas. The web films can be viewed on Nestle Thailand’s YouTube channel at: https://youtu.be/9Z_JzMwLv0E

In addition to the digital campaign, Nestle is encouraging Thais nationwide to live a healthy life through the “Nestle Active Thailand” campaign 3Es corporate roadshow, which will offer nutrition knowledge and tips for good health.

“We are confident that the campaign will inspire Thai people to take continuous care of their health, starting with the simple 3Es principles that match each individual’s lifestyle and health care goals, without having to change their lifestyles,” concluded Ms. Somrudee.

Vinamilk Dielac Grow Plus formulated with bird’s nest

By
Tan Heng Hong
-

Vinamilk has launched Dielac Grow Plus with Bird’s Nest (Dielac Grow Plus Tổ Yến) targeting malnourished and stunted children who need the extra boost to catch up with normal development. Other key ingredients in the powdered milk are Bifidobacterium (BB-12TM), Lactobacillus Rhamnosus (LGGTM), soluble fiber inulin and FOS and whey protein rich in alpha-lactalbumin.

Bird’s nest contains protein, amino acids and essential micronutrients to help improve the immature digestive system, enhance absorption, and support the child’s immune system health.

The usage of bird’s nest in packaged food and drinks in Vietnam is nothing new but we are now seeing a lot more innovation tapping into consumer perceived benefit of bird’s nest.

Magnolia Brown Sugar & Sea Salt Flavoured Milk in 500ml pack size

By
Tan Heng Hong
-

The Magnolia Brown Sugar & Sea Salt Flavoured Milk first launched in Singapore few months ago is now available in a smaller 500ml pack size. This 500ml pack is sold at 7-Eleven. Magnolia Brown Sugar & Sea Salt Flavoured Milk features a unique combination of brown sugar, Mangolia fresh milk and a sprinkle of sea salt. This flavour combination is set to appeal to consumers who are interested in permissible indulgence and this product has export potential too.

Capita3eats Takes on Asia

By
Tan Heng Hong
-

As we continue to seek alternatives to satisfy our cravings for a wanderlust adventure, why not do it with food? With a range of Asian cuisines on Capita3eats, take a quick taste bud stop to Thailand, Japan, and Hongkong.  

From now till 31st August, you can receive 5,500 STAR$ with a minimum spend of $55 in single transaction on Capita3Eats! Additionally, enjoy free delivery for orders above $30 for selected tenants as well as 5X STAR$ on takeaways. This is a bonus STAR$ galore! 

Welcome to Japan 

Best known for its Ramen and Pearl Rice, fill your bellies with Japanese delights! Dig into a hearty bowl of Ramen from Menya Musashi, serving you al dente noodles drenched with a rich broth, perfect for the recent cool days. For the rice lovers, just imagine having a bowl of steamed butter rice, topped with mentaiko salmon cream or beef stew, and fluffy omelette from Tamago-EN. With more options on Capita3eats, there is definitely something for everyone.

Gao Dim your Cha Chaan Tang fantasy 

We have heard that more Hong Kong eateries are entering our land in the month of September. Can’t wait for long? Why not hop onto Capita3eats and check out these eateries for some authentic and mouth watering treats. Enjoy some egg tarts from Honolulu Cafe, buttery crisp outer crust and delicate sweet soft egg on the inside. Complete your Cha Chaan Tang experience with some savory food from Xin Wang Hong Kong Cafe and Streats Hong Kong Cafe. 

Food that makes you go (Tom) Yum

Thailand is not only great for a shopping spree but also for its food galore. Get your hands on some authentic Thai street food by Thai-Khun. Whether it is a BBQ Date for 2, or a family feast, you will find yourself wanting more pork or chicken skewers, pad thai, and potato twisters. Have a great Thai meal with Talay Thai with the classic Red Tom Yum soup, deep fried spring rolls, pineapple fried rice, and sharing platters. There are more than enough options for you to even start a Thai-food party! 

Keep calm and CURRY on 

Tickle your sense with some modern Northern Indian cuisine from Gabbar Bistro Bar. Treat your tummy to some mutton keema, punjabi fish curry or butter chicken. Don’t forget to order some gabbar kashmiri naan. If you think that curry is best eaten with Prata, check out Prata Wala for their wide selection of North and South Indian food. Can’t decide what to order? Why not check out their Prata and Biryani sets? 

LPN-CPF educational campaign goes online, continue promoting human right

By
Tan Heng Hong
-

The Labour Protection Network Foundation (LPN) and Charoen Pokphand Foods PCL. (CPF) have adopted an online training platform in their joint effort to further promote human rights at workplace under the new normal. 

Mr. Sompong Srakaew, the director of LPN, said that 2020 marks the third year of LPN and CPF’s collaboration. “Labour Voices Hotline by LPN” has so far served as an independently-run consultation and complaint channel which also provides training on human rights to both Thai and migrant workers. CPF’s workers are equipped with the knowledge of labour laws, safety and occupational rules and the Company’s best practices. To conform with the Company’s strict safety and epidemic-prevention measures in the production lines, LPN this year carries out its tasks through online training and dormitory visits. The off-hour Focus Group conversations outside workplace encourage workers to express their opinions and raise questions on life adjustments and cultural differences.   

LPN also hosts training for migrant workers at the country of origin: once each in Cambodia and Myanmar.

“At pre-employment training prior to the start of their service, workers are fed with fundamental information on workplace, living condition in Thailand, their rights and welfare. All migrant workers are also introduced to “Labour Voice by LPN”,” Mr. Sompong said.

The complaint channel and human rights training by “Labour Voices Hotline by LPN” is a prototype collaboration of the private sector and the civil society. Together, they jointly treat workers as family members, promoting their coexistence with understanding  for greater work commitments and better quality of life. This is to assure global consumers that their products come from the supply chain that honours international labour standards. 

In the past 2 years, LPN’s training had helped CPF’s migrant workers adjust to work and living conditions in Thailand with ease. Workers did not hesitate to seek consultation services from Labour Voices Hotline by LPN, which is manned by Thai, Myanmar and Cambodian officers.

Mr. Sompong asserted that after the COVID-19 outbreak, CPF had taken a good care of all workers’ health, resulting on zero infection. Meanwhile, CPF supplied LPN with food products like fresh eggs and drinking water for distribution to needy migrant workers who suffered from job termination or a pay cut during the period.

1...829830831...1,119Page 830 of 1,119

HOT NEWS

CP Foods Equips SMEs for Global Markets with Low-Carbon Operations

Tan Heng Hong - 0
Charoen Pokphand Foods Public Company Limited (CP Foods) is ramping up support for Thai SMEs within its supply chain to transition towards low-carbon operations...

MUST READ

All

Nestle Just Milk embraces flavour milk

Tan Heng Hong - 0
Nestle Just Milk now has a strawberry flavoured version exclusively at 7-Eleven in Malaysia. The RM 1.50 introductory price is available from 22 January...

Malaysians seize the opportunity at Double Twelve Sales

7-Eleven Malaysia enriches its alcohol selection to include Little Creatures

AV-TEST finds Kaspersky VPN Secure Connection stands out for its streaming...

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018