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Jack ‘n Jill Calbee Elevate Your Snacking Experience At Home

By
Tan Heng Hong
-

Calling All Snack Enthusiasts to Win an Upgrade to Their Stay-Home Experience

Shah Alam, 25 June 2020 – There is nothing quite like enhancing screen time experience at home on a cosy day while snuggled up on the couch, whether watching a movie, binge-watching a series or browsing on the laptop, with JACK ‘n JILL Calbee as the perfect match for the journey.

Recent events have Malaysians to conform to the new norm, which is staying at home. While that can be mundane, JACK ‘n JILL Calbee provides a remedy to pump up the daily home regime by elevating the home snacking experience. This July, the brand is transforming the munching scene for consumers to enjoy from the comfort of their homes with the “JACK ‘n JILL Calbee Elevate Your Snacking Experience at Home Contest 2020”.

JACK ‘n JILL Calbee was launched back in January 2019 by the Joint Venture between URC Snack Foods Malaysia who is widely known for its “JACK ‘n JILL” mother brand, and “Calbee” – who is the leading potato chips manufacturer in Japan. Since its launch, the brand-new potato chips that comes available in Classic Salted, Smokey BBQ and Flamin’ Chilli flavours has been much sought after by snack enthusiasts as their preferred snack choice.

“Today’s norm of staying home and social distancing have had people appreciating as well as cherishing the times of being surrounded by their loved ones, which can prove to be a nostalgic affair. From enhancing basic cooking skills to home improvement ideas, people have been seeking for ways to kick back and relax by making their time at home more enjoyable and worthwhile,” said Emmanuel B. Puno, Senior Vice President (SVP) of URC Snack Foods Indonesia, Malaysia, Indonesia and Singapore. “JACK ‘n JILL Calbee is a brand that is rooted in the promise to ramp up and elevate experiences, therefore we have introduced a rewarding way our consumers can elevate their snacking experience from home.”

Beginning 1st July 2020 till 15th August 2020, fans nationwide are invited to participate in this contest to stand a chance to win amazing treats to an elevated snacking experience at home. JACK ‘n JILL Calbee is giving away to lucky winners who buy their chips, an iPad Pro 11 for a quality and personal screen time experience at home, a Sony 65” TV for a cinematic experience in the comfort of your own home or Netflix Passes to binge watch movies for free!

JACK ‘N JILL CALBEE IS HERE ONCE AGAIN TO ELEVATE YOUR SNACKING EXPERIENCE THIS TIME, APTLY AT HOME!

Stand a chance to win awesome prizes with these 2 simple steps:

Step 1   

Buy any JACK ‘n JILL Calbee products worth RM 8 and above in a single receipt

Step 2   

·         WhatsApp a photo of your receipt, your <Name> and <MyKad No> to +6011-10811878

·         Send the answer (Y/N), (Y for Yes; N for No) to this question: “Does JACK ‘n JILL Calbee come in 3 flavours?”

SURPRISING REWARDS AWAITS YOU:

GRAND PRIZE X 1                

One unit of iPad Pro 11

SECOND PRIZE X 1              

One unit of Sony 65” TV

THIRD PRIZE X 50                

RM100 Netflix Gift Card each

All 52 winners will win a JACK ‘n JILL Calbee Home Elevation Kit that comes with three packs of JACK ‘n JILL Calbee, a JACK ‘n JILL Calbee Bowl and a JACK ‘n JILL Calbee Cup.

For more information on how to participate in this contest, check out our Facebook https://www.facebook.com/JacknJillCalbee.MY/ or Instagram https://www.instagram.com/jacknjillcalbeemy/ for the latest updates.

#JacknJillCalbee

#ElevateYourSnackingExperience

#ElevateYourSnackingExperienceAtHome

Snappea, a new pea drink, with health and sustainability in mind

By
Tan Heng Hong
-
Image credit: Snappeafood

Snappea, a new plant-based drink made from peas, has been launched in Malaysia. Snappea is a pea-focus brand which focuses on promoting peas as a healthier and more sustainable food source.

The name Snappea comes from snapping, as people tend to snap their fingers when thinking about ideas, hence Snappea (snap + pea), explained Justin Chan, Founder of Snappea.

The company sources the peas from Canada as the North American country is the largest producer of yellow peas in the world. Pea has a very clean taste, which is suitable to use in beverages like dairy-free milk alternatives.

High in protein and 100% vegan

Snappea has 10 times more protein than almond and 20% more than dairy milk. In addition, Snappea is 100% vegan, lactose-free, gluten-free, non-GMO, soy-free and comes with 170g plant-based calcium per cup. So regardless whether you are vegan, lactose-intolerant or allergic to soy or gluten, Snappea can basically be consumed by anyone.

Sustainable food source

Peas are one of the most sustainable food sources in the world, explained Justin. In addition, peas are super nutritious and much less water intensive. To produce the same amount of protein, peas require seven times less water compared to nuts like almond.

Peas are super friendly to soil because they help in nitrogen fixing. Nitrogen is one of the most important chemical elements for plants. If there is not enough nitrogen available in the soil plants look pale and their growth is stunted. Peas are one of the few nitrogen fixing plants, which means they work together with nitrogen fixing bacteria called rhizobia, to “fix” nitrogen. Nitrogen from the air diffuses into the ground. The rhizobia chemically converts that nitrogen to make it available for the plant. In short, by planting peas, the soil can be enriched without the use of artificial fertilizers. 

Available online and at major retail chains

Currently Snappea is available online on Lazada and Shopee and offline in major retail chains in Malaysia such as Jaya Grocer. More retail outlets will be carrying Snappea products soon, said Justin.

Snappea welcomes any potential importers especially in the Asia region who are interested in Snappea. The company said it has received many enquiries from end-consumers about the availability of Snappea in their regions. Anyone interested to be Snappea’s stockists/distributors, feel free to drop them an email at hey@snappeafood.com.

All ingredients Snappea use are Halal certified and Snappea is produced in halal-certified facilities. Snappea is pending Halal approval for the end products, which the company in the midst of applying.

Snappea is available in Simply Unsweetened, Utterly Original and Richly Chocolate flavours.

Purchase Snappea from the official Snappea store on Lazada and Shopee.

WhatIF Foods offer sustainable, healthy options

By
Tan Heng Hong
-

WhatIF Foods by the Singapore startup NamZ has started selling a range of sustainable food products including shakes, soups and noodles in Singapore and Malaysia targeting consumers looking for a nutritious yet sustainable option. The WhatIF range is made using climate-resilient crops such as ube, moringa, lupin and Bambara groundnut. We are seeing food producers increasingly shifting their narrative to sustainability in addition to promoting healthy foods.

These “future fit” crops help WhatIF Foods to create tasty foods that nourish consumers and planet earth. The company calls it 360˚ sustenance. Bambara groundnut is an important legume that is resistant to high temperature and is suitable for marginal soils. Bambara grondnut is one of the major grain legumes and a source of dietary protein in semi-arid Africa.

The WhatIF Foods range comprises Bambara Groundnut Noodles, Moringa Noodles, Sweet Corn Soup, Tomato Soup, Ube Shake and Apple Cinnamon Shake, all of which uses Bambara groundnut except for the Moringa Noodles.

Instead of deep-fried, Bambara Groundnut Noodles are air-fried and contain 110% more protein when compared to the typical instant noodles in the market. The also feature 130% more dietary fibre and 55% less fat than ordinary instant noodles. The Bambara Groundnut Noodles come with sweet hot seasoning and a dash of caramel sweetness from the traditional kecap manis (Indonesian sweet soy sauce).

Moringa Noodles come with a hint of sesame and vegetal aroma which may remind consumers of green tea. They go perfectly with the sesame & garlic seasoning.

WhatIF products are designed to have the color of the rainbow – from red hot tomato soup, to  green moringa noodles, and to purple ube shake – to deliver a variety of antioxidants.

WhatIF soups and shakes are fortified with an additional boost of anthocyanins, lutein, lycopene, and coenzyme Q10 to optimize the fight against DNA damage.

WhatIF products can be bought separately or in bundles. The sample pack or Taster Box contains all the products and are good for 10 meals.

Consumers are encouraged to be creative with their products. For example, the WhatIF Apple Cinnamon Shake Powder can be mixed with other ingredients to make Apple Cinnamon Sultana Muffins.

All WhatIF products are made in a facility that is Halal Certified by JAKIM and free of meat and alcohol.

CP Foods will double up cage-free production

By
Tan Heng Hong
-
Image credit: CPF

25 June 2020 — Charoen Pokphand Foods PCL (CP Foods) will double production of this year’s cage free eggs to 10 million eggs to promote ethical food choices in Thailand and exports.

CP Foods vows its strict compliance with high welfare and antibiotics standards in line with the Five Freedoms of Animal Welfare – freedoms from hunger and thirst; discomfort; pain; and injury; and freedom to express normal behavior. These practices will ensure that the animals will have good physical and mental health during their time at the farm, resulting a lower chance of using antibiotic treatment for sick livestock. 

Mr. Somkid Wannalukkhee, Senior Vice President at CP Foods, said the company has decided to double its cage-free production to 10 million eggs in this year since a successful pilot farm.

“CPF Foods’ laying farms are gradually transitioning towards a cage-free housing system due to our commitment as a responsible food producer. The practice will help our hens to live happily without sickness and also improving quality of our egg products.” he said.

He added consumers and restaurants are becoming more conscious on the ethical food trend in recent years. The company has supplied CP selection, a premium cage-free eggs, to many franchises, restaurants, supermarkets and hotel chains such as Mo-Mo-Paradise, Michelin-starred street food Jay Fai, and Japanese supermarket Don Don Donki.

CP Foods kicked off cage-free production at laying hen farm in Saraburi province. The pilot farm is operated in closed and controlled environment that guarantee high bio-security to prevent possible contamination.

The chicken house has a low stocking density of 7 laying hens per square meter compared with the US and EU standards of maximum 9 hens per square meter. The low density farming allows chickens to move and express their behavior freely. Environmental enrichments, such as perches, are also provided to reduce stress of the animals.

CP Foods is currently exporting premium egg products to Singapore and Hong Kong as well.

CPF imposes strict animal welfare standards on livestock and aquaculture value chains

By
Tan Heng Hong
-

Bangkok–24 Jun

Charoen Pokphand Foods PLC (CPF) vows its strict compliance with animal welfare and antibiotics standards, to promote the natural behaviours of both livestock and aquatic animals and assure meat and food safety throughout the supply chain.

Dr. Payungsak somyanontanakul DVM., President of Animal Welfare & Anti Microbial Committee of CPF, said the compay has continually improved its farming practices in line with the Five Freedoms of Animal Welfare – freedoms from hunger and thirst; discomfort; pain; and injury; and freedom to express normal behavior. For favourable environment, the Five Freedoms are applicable to animals at all domestic poultry farms, pig farms and aquatic farms and contracted farmers’ farms together with efficient farm management that allows natural growth for the sake of animals’ growth and good health.

CPF’s pig farms are operated under 3 Ts (No Testicles, No Teeth Clipping and No Tail Docking). Pigs are raised in closed and ventilated buildings. Physical adjustments are being avoided or stopped including castration (to reduce boars’ odor), teeth reduction or clipping (to reduce damage to both the sow’s teats during suckling and to other piglets), and tail docking (to prevent tail biting). In 2019, CPF’s pig business abolished the castration of over 700,000 piglets, the teeth clipping of more than 2 million piglets and tail docking of more than 3,000 piglets. Ear clipping of more than 3 million piglets were also cancelled. CPF’s pig business in Malaysia and Taiwan is 100% free of teeth reduction or clipping.

Broiler business is currently 100% free of beak trimming. With materials to peck at, hens’ natural pecking behavior is promoted. Concerning breeders and egg-laying hens, the infrared beak treatment technology is applied instead of beak trimming, to avoid causing injury.

In 2018, the cage free farming practice was adopted for egg-laying hens. The biosecurity hi-tech farming in closed buildings offers the Five Freedoms. Enjoying the freedoms, the hens maintain good physical and mental health and need no antibiotics.

Concerning the aquaculture business, female non-eyestalk ablation is applied. CPF has replaced ablation with a biotechnology in baby shrimp hatchery and nursing, allowing breeders to naturally lay eggs without eyestalk ablation.

Dr. Payungsak added that CPF has also practiced the Welfare Outcome Measures (WOMs), to assess animals’ physical and mental health. Animals with advanced welfare will demonstrate natural growth, emotions and behaviours. The measures are applicable to businesses in Thailand and overseas with emphasis on key factors like survival rate, growth rate, loss rate, carcass quality and quantity, and natural behaviours.

“The Five Freedoms and closed farming practices under international-standard management techniques ensure favourable environment and treatments. Animals enjoy good health and low stresses. Without sickness, they don’t need antibiotics and this ensures quality meat and sustainably quality and safe food production,” said Dr. Payungsak noted.

Aside, CPF has upheld responsible and appropriate use of antibiotics. A single approach is applicable to the company’s livestock business and contracted farmers’ in Thailand and overseas, demanding no use of human-only antibiotics in animals or shared-class antibiotics or growth-promoting hormones.

“CPF has consistently placed great emphasis on responsible and appropriate use of antibiotics. Our business in Thailand, Vietnam, Cambodia and Turkey have now stopped administering shared-class antibiotics to raise growth rate,” Dr. Payungsak said.

Industry players co-develop country’s first integrated POS solution from order-to-last-mile-delivery in F&B sector’s recovery efforts

By
Tan Heng Hong
-
  • Cuscapi, Presto and Hungry announce strategic partnership to offer a fully digitalized and integrated F&B “order-to-delivery” solution to boost F&B sales
  • F&B operators will be able attract and retain both dine-in and take-away customers with an integrated solution covering order taking to delivery and everything in between
  • Customers will enjoy an improved customer experience in a fully digital platform, staying contactless, as per the new normal
  • The tripartite partnership banks on the expertise of all partners who are key players in their own sectors

Kuala Lumpur, 24 June 2020: Cuscapi, Presto and Hungry are pleased to announce that they have entered a partnership to offer a fully integrated and digitalized order-to-delivery solution to help boost the local Food and Beverage (F&B) industry affected by the Covid-19 pandemic.

As Malaysians still spend some 31% of their income on food, the F&B sector offers great potential and a digital revolution on F&B operations can help F&B operators to overcome the challenges and do quick business recovery in the new normal.

To get the best out of each partner’s expertise, the three reputable corporations in the country – Cuscapi, Presto and Hungry – have formed a strategic alliance to develop the 360° fully integrated and digitalized Cloud-powered F&B management suite, named Custory, to help F&B operators manage their order-to-delivery cycle, and everything in-between, both efficiently and effectively.

By adopting this new solution, F&B operators will be able to bring back customers to their
restaurants. As the food ordering and payment solution is fully digital, diners will regain confidence of having less human contact in the restaurant to enjoy the pleasures of dining-in. Customers will also be able to make table reservations, drive-through, take-out or have their food delivered via this new solution.

The three main components that make-up this new solution are food ordering, cashless payment and delivery service, each of which is the specialization of Cuscapi, Presto and Hungry, respectively.

The 360° F&B solution, or Custory as it’s called, is powered by Cuscapi, a pioneering provider of Point-of-Sales (POS) systems in Malaysia. Custory allows real-time access to restaurant data anytime, anywhere and enables restaurants to create a digital menu for both dine-in and online orders on a single platform. This translates as a cost-effective and comprehensive solution.

By using the solution, restaurants can also replace order-placing kiosks that contribute to long queues, which are fast becoming a greater inconvenience to customers as social distancing is practiced. Customers will be able to use QR Codes to order their food from the table. Similarly, their drive-through or take-out experience is simplified via the online-ordering solution.

One of large e-commerce marketplace in the country with a database of more than 10 million users, Presto brings to this partnership its extensive reach, for F&B operators to enjoy greater visibility. Its strong network with e-wallet partners, credit card and bank partners for cashless (and contactless) payment methods is also very appealing to customers.

F&B operators can also be assured that with Presto’s vast experience in digital marketing, they will gain better visibility and reach. The Presto app, which customers can use to place their food orders, not only offers all modes of cashless payment but also integration to loyalty cards, in which membership points can be used to off-set one’s F&B bill. This integration helps restaurant operators to gain more customers and enjoy better bottom lines.

The third partner, Hungry, which offers app-based food delivery service will see its delivery service platform integrated into this new solution giving F&B operators a wider reach to help boost their business. With more than 7,000 plus registered riders, serving 14,000 merchants and 15 major cities, Hungry will offer the “last mile” connectivity in this solution’s F&B cycle. F&B operators will also be able to integrate their own delivery services into this new solution, making the order-todelivery a truly seamless solution for all.

This easy-to-use and affordable solution is capable of supporting F&B businesses across all tiers in the industry encompassing Tier-1 restaurant chains, Tier-2 and Tier-3 independent and smaller restaurants and food courts.

Cuscapi’s Chief Executive Officer, Anthony Gerald, said they are proud to have developed this revolutionary 360° F&B solution ground up using the lastest cloud and mobile technologies. “This solution was built upon the vast experience we had gained from our 42 years of operations in the F&B industry. We have developed our solution to be hardware agonistic, meaning that it can run on any hardware, making it a truly affordable solution to Tier-2 and Tier-3 F&B operators, who can run it even on a smartphone. Our solution is ahead of its time and we believe it will bring about very positive impacts on food operators during this challenging time,” he said.

Meanwhile, Presto’s Chef Executive Officer, Cheong Chia Chou said with this strategic partnership, the company is moving towards the new normal together with the F&B operators and their customers. “Our solution will enable bubsiness success for our customers as we help them go digital. We are appreciative that our partners Cuscapi and Hungry are equally keen too, in helping their customers digitalize their businesses. Finding the right partners is pertinent in delivering a forward-looking solution to the end-users and with Cuscapi and Hungry in the partnership, we believe we are on the right track,” added Cheong.

As the delivery service partner, Hungry’s Chief Executive Officer, Gary Soo, said they are pleased to partner with Cuscapi and Presto on this groundbreaking solution. “Hungry works on an area hub model which helps shorten service response between customers, riders and merchants. This gives our food delivery platform an edge over our competitors as we are able to deliver more speedily. We believe by integrating our service into this new solution, the F&B sales will get the boost in needs at the moment. Once again, we are excited to be part of this digital revolution for F&B operators,´ said Gary Soo, Chief Executive Officer of Hungry.

The Malaysia Digital Economy Corporation (MDEC) lauded the strategic collaboration between Cuscapi, Presto and Hungry for developing an innovative digital solution to aid local businesses, particularly F&B operators, to swiftly recoup from the economic dip caused by the pandemic.

“This partnership is timely and well aligned with the government’s short-term economic recovery plan, where the call for businesses to accelerate their digitalisation efforts was accentuated. As the nation navigates through the recovery phase of COVID-19, the need for novel tech solutions is a vital requisite. We urge more tech companies to emulate the success of this collaboration to place Malaysia back on a bullish growth trajectory,” said Gopi Ganesalingam, Vice President of MDEC’s Global Growth Acceleration Division.

In addition to providing a solution for F&B operators during this challenging time brought on by a pandemic, the offering is also expected to create job opportunities for food delivery riders. As for restaurant owners, adopting this solution can mean their workers’ livelihood is assured as business sees growth while for the economy as a whole, a robust F&B e-commerce marketplace will see opportunities created throughout the F&B supply chain.

And lastly, not forgetting customers, who can continue to enjoy their dining pleasure in a safe and digitally-driven environment.

This 360° F&B will be rolled out in phases, starting July 2020. Custory targets to have more than 1,000 F&B operators on board by end 2020.

Janice Wong Features in Judging Panel of American Hit TV Series, Top Chef All Stars

By
Tan Heng Hong
-
(Above: Janice Wong and Top Chef All Stars judging panel)

June 24, 2020, Singapore: Janice Wong proudly represented Singapore this month as part of the guest judging panel in the season finale of Top Chef, USA. An American reality series, the show features chefs competing against one another in a succession of culinary challenges before being judged by a panel of celebrity chefs and other well-known personalities from the food and wine industry. 

The finale, which aired stateside on Thursday, 18 June saw an epic Italian showdown with the three finalists, Melissa King, Stephanie Cmar and Bryan Voltaggio battling it out to take home the ultimate title of Top Chef.

As well as featuring alongside judges Padma Lakshmi, Tom Colicchio, Gail Simmons and Nilou Motamed, Janice Wong joined culinary superstars Dario Cecchini, Mauro Colagreco, Tony Mantuano, Clare Smyth, Marcus Samuelsson and Food & Wine editor in chief, Hunter Lewis. 

In celebration of the show, Janice Wong has created an Italian themed dessert named Dolce Vita, which is available now until July 31st at 2am:dessertbar and online at www.janicewong.online. The limited-edition dish features Amaretto Vanilla bean Ice Cream Cacao, Rocher Chocolate mousse, fondant cake bar, Pistachio white truffle crumble and Salted caramel textures. Taking inspiration from the classic flavours of Italy, Wong has blended hazelnut, chocolate, pistachio and liqueur notes. Priced at S$25, Janice will be donating S$10 from every purchase to Community Chest, a Singapore based charity that raises funds for the nation’s many social service agencies to provide critical programmes and services for those in need.

“It was such an honour to have been selected to be part of the judging panel for Top Chef and such an incredible experience. To celebrate, I wanted to do something that could be enjoyed back home in Singapore, as well as being able to give back to the community,” said Janice Wong. “My all-time favourite dessert is Tiramisu, and it was also the first dessert my mum taught me when I was only nine. There is something unique about Italian flavours in desserts and during my time in Italy for the filming of the show I was not only inspired by the flavours of the country, but also by the dishes that the finalists created.”

Speaking about the partnership, Mr Phillip Tan, Chairman of Community Chest, said “we are very heartened by the myriad ways the community has rallied together to help vulnerable groups during the COVID-19 outbreak. As we enter into Phase 2 of Singapore’s reopening, Chef Janice Wong’s specially-created dessert in support of Community Chest will be not only a sweet treat for her diners but also a meaningful way for them to give back to the community. Her strong show of support for Community Chest despite the difficulties faced by the food and beverage industry in this pandemic represents the SGUnited spirit we see in many Singaporeans.” 

Subway Malaysia Invites Malaysians to Go Spicy and #TambahPedas With Limited Edition Flavours

By
Tan Heng Hong
-

June 24th 2020: Subway® Malaysia is spicing things up this month with the launch of its #tambahpedas limited edition Hot & Spicy Subs range, which deliver a fiery mouth-watering experience.

Following the recent addition of 12 fresh new ingredients to Subway Malaysia’s menu, including chilli flakes and sizzling sauces, the Spicy Mayo Chicken and Hot Pepper Chicken join the line-up to give an extra flavour kick to Malaysian taste buds.

Subway Malaysia Country Director Samad Shariff said the limited-edition sandwiches were created to delight Malaysians with spicier options and reflect a commitment to cater to Malaysians’ tastes, including their love of spicy food.

“We at Subway know how much Malaysians enjoy adding more spice to our food – the spicier, the better! We knew we had to take it up a notch by offering these limited-edition subs,” Mr Shariff said.

“As a lover of spicy food myself, I encourage Malaysians to #tambahpedas and challenge their pedas level by trying out the new subs and adding more chilli flakes!”

Subway’s Spicy Mayo Chicken sub features chicken marinated in a Southern-inspired creamy remoulade and the tangy roasted Hot Pepper sauce is infused into tender chicken strips for the Hot Pepper Chicken sub.

Malaysians are invited to savour the Hot & Spicy Subs and share their experience on social media with the hashtag #tambahpedas. The new limited-edition subs are available via dine-in or takeaway from all Subway restaurants or through delivery via Foodpanda and GrabFood from today onwards.

To curb the spread of Covid-19, and for the health and safety of Sandwich Artists and guests, Subway Malaysia has stringent health, safety, and hygiene procedures in place.

For further information, visit www.subwayisfresh.com.my.

ABOUT SUBWAY MALAYSIA’S FRESH NEW MENU

Subway Malaysia’s fresh menu creates a great balance between the classic favourites Subway is renowned for and new flavour combinations, such as Bulgogi Chicken with mozzarella cheese, Breaded Chicken Cutlet with Spicy Mayo sauce and Smoky Chicken with Hot Pepper sauce.

In addition, the new menu includes tasty cheeses such as sliced cheddar and mozzarella cheese, three new
sauces – spicy mayo, hot pepper and cheese; mixed greens, chilli flakes and add-ons such as avocado and chopped mushrooms. A new side of macaroni & cheese is also available as the perfect accompaniment for those wanting something a bit more decadent to their meal.

Get your Milo vintage featuring designs from the 50s, 70s and 90s

By
Tan Heng Hong
-

Consumers always enjoy things that remind them of their past. The new Milo vintage series by Nestle Malaysia is poignant as it walks Malaysians down memory lane and reminds Malaysians how Milo has always been part of their life for so many decades. The series features Milo designs from the 1950s, 1970s and 1990s. Going retro is always a safe bet when it comes to innovation.

Milo is partnering with Pestle & Mortar Clothing, Malaysia’s No 1 streetwear brand, with specially-designed wearables. Milo is also giving away cash prizes for lucky winners.

Taco Bell Launches D.I.Y. Taco Kit for the First Time in Thailand Partner with foodpanda Customers to Enjoy Creating Their Own Tacos Anywhere Anytime

By
Tan Heng Hong
-

Bangkok–22 Jun–Thoresen Thai Agencies

In response to the trend of New Normal, Taco Bell launches “D.I.Y. Taco Kit”, inspiring customers to become Mexican Chef and create Taco Bell’s signature Taco Supreme, in their own style, anytime, anywhere with the similar spicy taste as served at Taco Bell restaurant. Taco Bell’s D.I.Y. Taco Kit is available from 22 June to 31 August, 2020 at Baht 389/box. Customers can easily place their D.I.Y. Taco Kit order from foodpanda delivery service or buy at Taco Bell stores to take back home.   To win special prizes, customers have to capture their Taco Supreme and share delicious moments on Facebook: @TacoBellTH.

Mr. Chalermchai Mahagitsiri, President and CEO of TTA and Director of Siam Taco Co., Ltd., stated that, “We have experienced on unprecedented shift in our way of life and are pushed to embrace the “new normal” practice due to the Covid-19 pandemic.   We also pay more attention to cleanliness and social distancing to keep ourselves, our colleagues and our family members safe.   This crisis triggers a dramatic adaptation in food businesses as consumers become less confident about eating outside the home. The food delivery service is gaining considerable popularity among customers, supporting by the work-from-home policy. Consequently, Taco Bell has achieved a significant increase in their online order sales.

“In order to serve the demand for online ordering and contactless delivery, Taco Bell revolutionizes the Taco industry by initiating D.I.Y. Taco Kit special for customers in Thailand. We believe that our customers will enjoy making their own delicious-style tacos anywhere, anytime.”

D.I.Y. Taco Kit for Taco Lovers. No waste time waiting in line at Taco Bell stores. Just unbox it, all of which come with choices of 4 crunchy hard or soft taco shells, favorite seasoned ground beef or chicken, shredded iceberg lettuce, diced tomato, hot sauce, sour cream, cheddar cheese. To make it even more delicious, one can add pico de gallo salsa and Guacamole, which do not normally put in signature Taco Supreme. All ingredients are wrapped and packed in a sealed packaging to ensure food safety.   Customers can also add more ingredients for more flavors and a lot of fun, then share their good memories on TacoBellth Facebook to win some prizes. For more update activities, news and promotions please visit Facebook: facebook.com/TacoBellTH, IG: @TacoBellTH, Twitter:   @TacoBellTH, and Line: @TacoBellTH.

Currently, Taco Bell operates 6 branches in Thailand: The Mercury Ville @Chidlom, Siam Paragon, Central Pinklao, Samyan Mitrtown, Central Westgate, and Sukhumvit Soi 11. Every store strictly adheres to safety measures in accordance with the government policy and nationwide policy from Centre for the Administration of the Situation due to the Outbreak of the Communicable Disease Coronavirus 2019 (COVID-19).

About Taco Bell

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famous Mexican-inspired restaurant chain serving customizable tacos, burritos and other specialties with bold flavors, quality ingredients, breakthrough value, and best-in-class customer service to over 42 million customers weekly across the globe. There are currently over 600 Taco Bell restaurants in 30 countries outside the United States, and over 7,000 restaurants across the U.S., with the expansion still continuing in international markets.

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