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IRVINS offers a taste of Japan with Japanese Spicy Ebi Potato Chips

By
Tan Heng Hong
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IRVINS Singapore is helping to overcome your travel blues with the new Japanese Spicy Ebi Potato Chips. The new snack is described as “Experience the addictive sweet and spicy shrimp fusion taste alongside our golden fried crisp potato chips all-in-one bite.”

The snack maker, know for its salted egg snacks, is turning the Japanese spicy ebi dish into a potato chip flavour, while tapping into the transportive flavour trend.

IRVINS Japanese Spicy Ebi Potato Chips (105g) is priced at SGD 8.

Click here to purchase.

 

Amazin’s Grace new wellness granola with lion’s mane and chicory root fibre

By
Tan Heng Hong
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Amazin’ Graze is offering Cacao Berry Granola featuring new superfood Lion’s Mane to reduce oxidative stress and Fig and Chai Granola with Chicory Root Fibre for better digestion.

Fig and Chai Granola with Chicory Root Fibre

Warm spiced granola powered with natural prebiotic, chicory root fibre, to promote growth of healthy gut bacteria! Topped with sweet organic figs, earthy almonds, crunchy coconut chips, and coated in a fragrant chai spice blend of cardamom, cinnamon, nutmeg and turmeric.

All natural ingredients like cinnamon, turmeric, ginger, figs and chia seeds come together in this gut-friendly granola to promote optimal gut health by preventing digestive issues like bloating and indigestion.

Cacao Berry Granola with Lion’s Mane

A focus blend of brain-boosting superfoods: cacao nibs, earthy walnuts, and lion’s mane.

Lion’s mane protects the brain against oxidative stress and is high in antioxidants, while walnuts and flax seeds are high in Omega-3 fatty acids, a great nutrient for your brain and overall well-being.

Click here to purchase on Amazin’ Graze webstore.

 

DIY Geprek Bensu now available

By
Tan Heng Hong
-

To ensure consumers still have access to their favourite Geprek Bensu, the Indonesian foodservice player has now released Buat Geprek Bensu Sendiri pack or DIY Geprek Bensu. This is another example to show how foodservice players have to adopt an agile and flexible business model during the COVID-19 pandemic.

The Indonesian government has just announced its strictest restrictions. Known as  Emergency Enforcement of Restrictions on Public Activities (Emergency PPKM), the move is aimed at curbing the resurgence in cases and will be implemented from 3 July 2021 until 20 July 2021 and may be extended.

In this environment where dine-in is prohibited, consumers can still make their own Geprek Bensu with the DIY pack. They just need to prepare their own chicken to go with the pack.

The pack comprises:

  • Geprek Saus Mayo Spicy
  • Geprek Nasi Daun Jeruk
  • Geprek Saus Padang
  • Geprek Cabe Garam

Available at selected Geprek Bensu outlets and on Shopee & Tokopedia.

Pepper Lunch collaborates with Burgreens to launch plant-based meat series

By
Tan Heng Hong
-

Pepper Lunch Indonesia has announced the launch of their plant-based meat series in collaboration with Burgreens. The unique Pepper Lunch Plant-Based Meat Series feature Burgreens’ Green Rebel Foods plant-based meat. The menu comprises Beefless Steak (IDR 85,000) and Beefless Curry Rice (IDR 95,000).

For those who are vegan, opt for Beefless Steak with no cheese. Beefless Curry Rice might not suitable for vegan and vegetarian.

Burgreens is making a name for itself in Indonesia, thus making it the preferred brand to partner with rather than OmniMeat, Beyond Meat or Impossible Foods.

Burger King offering a surpising Chocolate Melt Burger menu

By
Tan Heng Hong
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Burger King Malaysia is offering Chocolate Melt burger that will surprise you – in a good way. Chocolate Melt Beefacon and Chocolate Melt Chick ‘N Crisp are covered in a chocolate sauce and served with a sesame bun. This combination of sweet and savoury reminds us of KFC Indonesia’s spicy chicken chocolate called Cho Chicks.

The team at KFC Indonesia has recently dialled up their boldness again with KFC Grilled Soy Sauce where the fried chicken is covered with grilled soy sauce.

 

Jack ’n Jill Nova now in chili flavour

By
Tan Heng Hong
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Jack ’n Jill Nova, a delicious, guilt-free multigrain snack to look good and feel good, now comes in sweet chili flavour. The existing range comprises BBQ, Classic Crunch and Country Cheddar. The multigrain is made from a mix of corn, rice, wheat, and oats.

7-Eleven Malaysia Introduces New Strawberry Yogurt Slurpee® Flavour You Don’t Want To Miss

By
Tan Heng Hong
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KUALA LUMPUR, 3 JULY 2021 – Slurpee fans, rejoice! 7-Eleven has something “berry” good for you! The nation’s largest convenience store chain, 7-Eleven Malaysia, has introduced the new Slurpee Strawberry Yogurt flavour.

Priced attractively as low as RM2.30, this limited edition Slurpee flavour is available in sizes of 12 oz, 16 oz and 22 oz. The new and exclusive Slurpee flavour, Strawberry Yogurt not only tastes deliciously fruity, but its hint of natural sourness of yogurt delivers a smooth texture to your mouth and will cool you down faster than you can say Slurpee.

“Our outgoing Blueberry Blast Slurpee was an instant hit among our fans, so much so that we immediately began talking about what we could give our customers next. Yogurt drinks are gaining a real following in the country, and our new refreshing Slurpee Strawberry Yogurt flavour will definitely resonate well with our customers,” said Ronan Lee, 7-Eleven Malaysia’s General Manager of Marketing.

The “Coolest Drink on Earth®” is guaranteed to quench your thirst, so take a brainfreeze daydream and treat yourself to a deliciously refreshing experience! Head on down to your nearest 7-Eleven stores with a friend and try it out for yourself!

And better yet, My7E™ App members can get a FREE cup of Slurpee of any size for every six cups purchased through 7Rewards. Hurry, download My7E™ app today to grab your favourites at member-price and other amazing in-app deals. For more information, please visit www.7eleven.com.my or its official social media pages at 7ElevenMalaysia.

WhatIF Foods offering two new BamNut noodle flavours

By
Tan Heng Hong
-

WhatIF Foods has launched two more flavours under its BamNut noodles range. The two new flavours are BamNut Charcoal Noodles with Shroom Pepper Seasoning and BamNut Pumpkin Noodles with Cheeky Curry Seasoning.

BamNut noodles are air-fried making them 55% lower in fat compared to conventional instant noodles. Powered by the Future Fit crop Bambara Groundnut, they are 100% plant-based, high in protein, and are free from MSG, preservatives, artificial colours and flavours.

BamNut Pumpkin Noodles with Cheeky Curry Seasoning (promo: SGD 7.90)

These noods get their uber pretty orange colour from the rich carotenoids found in pumpkins.

Paired with our Cheeky Curry seasoning, experience a burst of bold flavours that will spice up your day.

BamNut Charcoal Noodles with Shroom Pepper Seasoning (promo: SGD 7.90)

The new BamNut Charcoal Noodles are paired with Shroom Pepper Seasoning, a timeless combination of earthy mushrooms and heat from black pepper.

Made with charcoal powder from bamboo, these black noods are a feast for the eyes and tastebuds.

WhatIF Foods has also unveiled BamNut NoodBox. The WhatIF BamNut NoodBox contains all of our currently available noodles – designed for you to try them all.

The BamNut NoodBox, as well as all flavours of WhatIF Foods Noodles are exclusively sold at 28 locations of FairPrice Finest for the introductory price of SGD 7.90 (instead of SGD 8.90) in the months of July and August.

Click here to purchase.

foodpanda Joins Forces with the Ministry of Finance and MDEC to Spur E-Commerce Spending

By
Tan Heng Hong
-

Supporting Micro Enterprises and SMEs through Shop Malaysia Online and Go E-Commerce

Malaysia, July 2, 2021 – foodpanda Malaysia today announced a collaboration with the Ministry of Finance (MoF) to encourage the adoption of e-commerce by micro enterprises and SMEs as well as encourage online consumer consumption through the Shop Malaysia Online and Go E-Commerce initiatives which will be running from July to December 2021.

The Ministry, through a co-funded matching programme with Malaysia Digital Economy Corporation (MDEC) and selected e-commerce platforms will provide on-boarding training, seller subsidy and sales support to both micro enterprises and SMEs from 1 July to end December, to widen their market reach, as well as assist in their shift towards business digitisation through Go E-Commerce. Fresh food producers such as farmers and fishermen as well as women entrepreneurs and home cook chefs are also encouraged to join this campaign. Similarly, the Government will also be co-funding digital discount vouchers with selected e-commerce platforms to encourage online consumer consumption through Shop Malaysia Online.

“We are honoured to be partnering with the Ministry of Finance and MDEC once again for this campaign alongside the other e-commerce platforms. At foodpanda, we have always been a company that strives to empower both our customers and vendors through all that we do. We believe that micro enterprises and SMEs play an important role in our economy and hope to be able to support these local businesses in recovering and continuously progressing post-pandemic through both these initiatives,” said Sayantas Das, Managing Director, foodpanda.

Commenting on this partnership is Surina Shukri, Chief Operating Officer (CEO) of MDEC, “MDEC holds steadfast to equip and enable Malaysian businesses to navigate and thrive through these business unusual times. With strong support from the Government and effective public-private collaborations, we aim to further catalyse the growth of eCommerce in Malaysia and of equal importance, sustain livelihoods and jobs in the process. Together, we can accomplish the goals of MyDIGITAL and place us firmly on-course towards Malaysia 5.0; a globally competitive digital nation, anchored on inclusivity, sustainability and shared prosperity, firmly establishing Malaysia as the Heart of Digital ASEAN.”

From 1 July to 31 December 2021, both new and existing foodpanda users would be able to enjoy RM8 off (with a minimum order value of RM25) on all their favourite food from Subway, Nando’s, Tealive, Pasta Panas, Marrybrown, Dave’s Deli, McDonald’s, KFC and more with the promo code, MAKANONLINE. Users are also able to enjoy the same discount for dinner orders (6pm onwards) with the promo code, EATONLINE from 15 July to 31 December 2021.

Both the Shop Malaysia Online and Go E-Commerce initiatives are part of the Short-Term Economic Recovery Plan announced by Malaysian Prime Minister, YAB Tan Sri Muhyiddin Yassin in June 2020. To date, these initiatives have generated over RM1.87 billion in sales for Malaysian businesses and greatly benefitted 210,000 Malaysian merchants.

 

#BetterTogether this Friendship Day with Cadbury Dairy Milk

By
Tan Heng Hong
-

This July, Cadbury Dairy Milk celebrates friendships with its special variants and an exciting collaboration with Inside Scoop

KUALA LUMPUR, 1 July 2021 – While our nation remains vigilant with social distancing against COVID-19, the need to reconnect with friends and loved ones grows even stronger. To rekindle true friendships and strengthen that human connection, we need to go beyond scrolling feeds and gazing at screens – which makes the upcoming Friendship Day on 30th July the perfect occasion to recognize the uniqueness and importance of friendships! Led by a campaign themed #BetterTogether, Cadbury Dairy Milk invites Malaysians to commemorate Friendship Day and celebrate great things coming together to create something extra meaningful.

No stranger to innovation, Malaysia’s favourite chocolate brand brings to the forefront its selection of elevated flavours which are made better together by combining the velvety smooth milk chocolate with complementary ingredients to create delicious bars that offer a special experience and discovery of taste and textures. The elevated favourites include Cadbury Dairy Milk Marvellous Creations, Cadbury Dairy Milk  OREO, Cadbury Dairy Milk Bubbly and Cadbury Dairy Milk Chipsmore! Through unique treats like these which proves how the smooth chocolate texture of Cadbury Dairy Milk levels up with the special ingredients in a bar, the chocolatier seeks to encourage friends and loved ones to come together, and cheer up each other’s life to create moments and experiences that are made better together, both online and offline. 

In the spirit of #BetterTogether, Cadbury Dairy Milk is excited to collaborate with homegrown ice cream brand, Inside Scoop to bring fans an exclusive and delicious experience in the month of July. The collaboration between Cadbury Dairy Milk and Inside Scoop features two new limited edition flavours – Cadbury Dairy Milk OREO and Cadbury Dairy Milk Chipsmore! ice creams. Made with Inside Scoop’s expertise in creating signature creamy ice creams and Cadbury Dairy Milk’s melt-in-the-mouth chocolates with a crunch, fans of both brands can expect  an ideal example of the #BetterTogether experience! 

“During challenging times like these, Cadbury Dairy Milk is delighted about occasions like Friendship Day as it gives us an opportunity to deliver joyful and unique experiences to our consumers. By continuing to bring the best of both worlds in our special varieties of treats and exciting collaborations, we encourage chocolate fans everywhere, especially the youth, to express and celebrate friendships with experiences that are made more memorable and better together,” shared Rahul Mathur, Category Manager, Chocolates for Mondelez International, Malaysia and Singapore. 

Exclusively available in the month of July, Cadbury Dairy Milk and Inside Scoop will be offering a curated Better Together Pack! Retailing at RM85.00, ice cream lovers can send 2 sets of 2 x 300ml pints of Cadbury Dairy Milk flavours to a friend, family or even to reward yourself! The Better Together Pack is available while stocks last only on Inside Scoop’s online store.

Consumers can additionally opt to gift friends the Cadbury Dairy Milk Friendship Day bundle which includes a bar each of Cadbury Dairy Milk Marvellous Creations, Cadbury Dairy Milk Oreo, Cadbury Dairy Milk Bubbly and Cadbury Dairy Milk Chipsmore! along with a deck of specially produced Cadbury Dairy Milk charades cards. This will be on sale only on Shopee, Lazada and Pandamart for RM43.00. 

Discover more about Cadbury Dairy Milk’s Friendship Day celebration promos by visiting their official website www.cadbury.com.my or stay connected via the brand’s Facebook (www.facebook.com/CadburyMalaysia) and Instagram (www.instagram.com/Cadbury_MY) pages.  

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