Malaysia’s largest milk tea chain Tealive is aggressively tapping the morning daypart with its range of coffee. Tealive recent held a campaign on 20 January 2020 in partnership with foodpanda to give Malaysian road users stuck in the terrible Bukit Bintang traffic free Tealive coffee.
Image from Tealive Asia
The milk tea chain also gave away free 100 cups of Signature Coffee at four Petronas stations at 8.30am on 24 January 2020. Consumers can purchase selected beverages from Coffee by Tealive for only RM 5 between 7.30am and 12pm daily at participating Tealive outlets and most of these outlets are located within the Petronas petrol stations and at transport hubs.
Image from Tealive Asia
Milk tea is popularly consumed during lunch and in-between lunch and dinner, which leaves the morning session fairly underutilised. To drive volume to the store in the morning, Tealive is using the latest campaign to promote Tealive as another go-to place for caffeine fix in the morning, which is traditionally a popular time to drink coffee.
Tealive is no longer just a milk tea brand but is increasingly moving into the traditional turf of coffee players like Starbucks and CBTL. We expect Tealive and other milk tea brands to have more coffee and other beverages in their menu as growth can longer be driven by milk tea alone as the market saturates.
Coca-Cola Beverages Vietnam has introduced a new RTD herbal tea with wintermelon and luohanguo. The new Fuze Tea Wintermelon Luohanguo contains 50mg/L of luohanguo or monk fruit, a medicinal herb often used by the Chinese to cool down the body. Monk fruit itself is naturally sweet and is promoted, along with stevia, as natural sugar alternatives.
Fuze Tea Wintermelon Luohanguo comes with a sugar content of 4.4g/100ml, thanks to the combination of cane sugar and artificial sweeteners (sucralose and acesulfame potassium).
It would be interesting for beverage manufacturers to innovate with beverages sweetened exclusively with luohanguo to offer consumers with something more natural.
Coca-Cola has earlier introduced Fuze Tea+ Lemon Tea with Lemongrass.
Richeese Factory in Indonesia, the one that introduced black cheese from charcoal, has added Prospericheese as its festive menu for Chinese New Year. Richeese Factory is using mala to spice up the dish. Prospericheese Burrito Bowl is rice served in Tortilla Bowl that comes with Chicken Bites with level 0-1 and a choice of cheese sauce and mala seasoning. The Prospericheese Friend Fries is sprinkled with mala. Also in the range are ice cream and lychee tea.
Mala with its signature numbing and spicy taste is slowly gaining traction in Southeast Asia. We have seen Mamee in Malaysia launching Mala Lobster potato chips for Chinese New Year 2020. Unlike salted egg, which is common in foodservice, the acceptance of mala may not be universal but mala does serve as a useful flavour for future innovation.
Unilever is launching a series of Japanese ice cream in Southeast Asia with Cornetto Black Hojicha and now Cornetto Hokkaido Milk Rainbow. The new Hokkaido Milk Rainbow has been launched in Thailand, as reported by punproxl. The ice cream with cone is described as Hokkaido milk flavoured ice confection topped with pink chocolate confection and multi-coloured chocolate coated cereals crunch. Hokkaido Milk Rainbow is expected to slowly make its way around Southeast Asia.
Mini Me Insights has the privilege to talk to Wokwok, the maker of the local, foodie-style Cereal Prawn Potato Chips from Singapore. Founded in 2018, Wokwok’s cereal prawn chip was born at the back of Wee Yangâs hawker kitchen (âAh Tan Wingsâ). Ah Tan Wings in Yishun Park Hawker Centre is fame for its har cheong gai (prawn paste chicken).
Thestory behind Wokwok
“Initially it was the venture of preserving and making Singapore Tze Char (cook and fry) more accessible that we decided to recreate Cereal Prawn in form of a snack. Hence we came up with Wokwok, where it originated from cooking from the wok in the hawker.
Wokwok Cereal Prawn Potato Chips. Image courtesy of Wokwok
Singapore flavours has been coined by several local brands but we felt Cereal Prawn was the negated middle child over Chilli Crab and Hainanese Chicken Rice.
To me and my family, cereal prawn and har cheong gai are a must at every dinner gathering at a tze char stall. Itâs something close to the heart for most Singaporeans.”
Newlaunches in 2019 and plans for the future
“We first launched the brand with our trademark Cereal Prawn Potato Chips flavour. A #Cerealslygood combination of sweet prawn and aromatic crunch of golden cereal flakes, thatâs guaranteed to sizzle your tastebuds!
During 2019, we experimented with many flavours but did not rush into launching a new flavour just for the sake of it. It was only after many attempts, we came up with something that excites us, Truffle Seaweed; a savoury mix of Italian Black Truffle from France and Seaweed from Japan, each pack comes with a punch to tantalize your senses!
Wokwok Truffle Seaweed Potato Chips. Image courtesy of Wokwok
Beyond 2020, we have something exciting in mind but we would keep it a secret meanwhile!”
Export plans
“Not yet but intending towards it. Thatâs why we have started on more globalized flavours such as Truffle Seaweed. Currently we only deliver within Singapore hence consumers must come to Singapore to get a hold of it. However, we are having plans to bring the snack to our fellow #wokaholic community overseas soon! We promise!”
How Wokwok differentiates itself from competitors
“We would say we embody boldness. Not just in terms of flavour, but also in branding, to bridge us closer to our consumers who are vibrant young adults, with full of possibilities.
We dare to explore different flavour profiles instead of sticking to one while at the same time not compromising on the standard. And we shaped ourselves as a young cheeky brand with âDonât Steal My Chipsâ, of which reflects a slightly defiant rebellious attitude that embodies our customersâ attitude towards what life throws at them.”
Click here to purchase Wokwok’s famous Cereal Prawn Potato Chips and Truffle Seaweed Potato Chips.
Thailand’s leading soy milk producer Lactasoy has announced the launch of Lactasoy Gold Series. The range has four variants Matcha, Extra Choco, Hi-Calcium Ginseng and Collagen Fibre.
The video clip below featuring Davika Hoorne (Mai Davika) shows how the new Lactasoy Gold Series is able to target the different occasions whether it is exercising or at work.
To tap further opportunities in the premium RTD tea segment, Oishi Group has added two more variants under its Oishi Gold series in Thailand. The new Oishi Gold Gyokuro is said to be the ultimate premium Japanese tea as it uses young shoots of the first harvesting season of the year.
According to Wikipedia, Gyokuro is also known as jade dew and is a type of shaded green tea. The tea leaves are grown under the shade with straw mat rather than the full sun for over 3 weeks. This causes both the amino acid theanine and the alkaloid caffeine in the tea leaves to increase, which yields a sweet flavour. The tea also gains a distinct aroma from the covering process.
Oishi Gold Gyokuro features local Thai celebrity Palitchoke Ayanaputra or Peck in Samurai uniform to communicate the historical richness of the tea. For Oishi Gold Gyokuro, Oishi uses 100% imported tea leaves from Masudaen in Omaezaki, Shizuoka Prefecture. Masudaen has been making green tea since 1870.
Oishi Gold Gyokuro is available in 400ml PET at THB 30 per bottle. It comes in two variants sugar free and Delight (low sugar).
Nestle has introduced Nescafe Cold Brew in Thailand as the company aims to achieve market leadership in the ready-to-drink (RTD) premium coffee segment in 2020. Nescafe Cold Brew is available in black and latte flavours at a price of THB 39 each.
The premium RTD coffee market in Thailand grew by 19.3%, while the overall RTD market only increased by 2.6%, according to Nielsen research in November 2019 cited by Nestle.
The new Nescafe Cold Brew is made at Nestle’s own production facility in Thailand equipped with cold coffee extraction. Cold brew coffee offers a less bitter and less acidic taste.
“Consumers are looking for coffee on-the-go that offers a cafe-style experience and is easily accessible at an affordable price,” said Sriprapha Chingprasertsuk, senior marketing manager at Nestle (Thai) Ltd as reported by Bangkok Post.
The Nescafe Cold Brew packaging looks very much like the made-in-China version that is sold in China and Singapore.
Carlsberg wishes beer lovers âDouble Cheers. Double Winnings.â this Lunar New Year and rewarded thousands with exclusive prizes in nationwide campaign which runs till 9 Feb 2020.
Shah Alam, 23 January 2020 â More than 1,000 beer lovers will be ushering the Chinese NewYear (CNY) celebrations with double the prosperity and happiness with family and friends by POPping a gigantic, limited-edition 3-litre Carlsberg CNY bottle! Carlsbergâs CNY campaign themed âDouble Cheers. Double Winnings.â, which runs from 16 Dec 2019 to 9 Feb 2020, had rewarded shoppers and drinkers with doubled up winnings on top of instant redemptions for purchases at participating outlets nationwide.
With only more than 2,000 bottles in Malaysia to be won, the magnificent 3-litre Carlsberg bottle, topped with a cork stopper and at a height of 48cm, had gotten conversations buzzing. Grab your chances when you make purchases on any Carlsberg Malaysia products in just two simple ways of winning â âSnap & Winâ and/or âCheck Bottle Caps & Winâ.
For âSnap & Winâ purchases, all you need to do is head to participating supermarkets, hypermarkets; enjoy Carlsberg or Carlsberg Smooth Draught at modern pubs and bars; or purchase Carlsberg Malaysia products within your fingertips by going online to participating ecommerce sites such as Potboy, Shopee, Taobao, Sohda, Winetalk, and Boozeat. Get lucky and stand to win the limited-edition 3-litre Carlsberg bottle when you snap a photo of your receipt and submit it via WhatsApp.
37-year-old Ernest Hoh who hails from KL said, âI was out celebrating the New Year with a group of friends at Brewhouse Kuchai Lama enjoying Carlsberg. What a surprise that I won the 3-litre Carlsberg CNY bottle! Iâll be celebrating CNY at my friendsâ place where we will pop the bottle to celebrate the winning,â said Hoh.
If youâre enjoying Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles at participating food courts, coffee shops or bars, be sure to check underneath the bottle caps for the lucky caps! Stand to win the 1st prize of a 3-litre Carlsberg bottle; the 2nd prize of an RM88 cash ang pau or collect three (3) bottle caps to redeem a FREE deck of Carlsberg playing cards.
One of Carlsbergâs loyal drinkers Kee Kim Seong from Melaka said, âMy friends and I were drinking at our regular food court here in Taman Malim Jaya and it was completely unexpected when we saw the bottle cap that reads â1st Prize 2020â! Itâs a huge Carlsberg bottle and Iâd love to drink it, but Iâm going to proudly display it at home!â, said the 61-year-old retiree.
Hurry, you too can be a winner as promotion runs till 9 Feb 2020 or while these limited-edition 3-litre bottles are still up for grabs! For more information on all ongoing CNY promotions or events, visit www.probablythebest.com.my or follow us on Facebook at www.facebook.com/CarlsbergMY.
Nescafe, Siam Esports and Garena have teamed up to organise Siam eSport Game Fest by Nescafe to raise the competitiveness of e-sports in Thailand. Players will be playing FIFA Online 4 with a chance to win THB 100,000. The final will be held on 1 March 2020.
Thailand recently won two gold medals from esports at the 2019 Southeast Asian Games in Manila.
The Nescafe RTD coffee helps to provide esports players with the mental alertness to compete for a prolong period. So far, FMCG brands in Southeast Asia have focused on collaborating with game publishers and gaming platforms to tap into esports. Having a specialised drink for gaming session is still an untapped opportunity in the region, which is home to millions of esports participants.
Tuesday 29 June 2021 - THAI-WA Lupin Products Co., the producer and distributor of Australian lupin products in Malaysia, Singapore and Thailand, plans to...
