Maepranom (Mother “Pranom”) chilli sauce, which has been in Thai households for over 60 years, has launched a tube version of its iconic sauce. We have seen Maepranom collaborating with the biscuit stick brand Pretz to appeal to the younger demographic. Similarly, Maepranom in tube is aimed at connecting with younger consumers with a convenient and portable chili sauce in tube packaging for easy application on food. Maepranom in tube is available in sweet chili sauce (95g) and Thai chili paste (95g).
The tube packaging has already helped the sweetened condensed milk category to connect with younger consumers. Now, the same strategy is being replicated for the sauce category with the same result.
The convenient Maepranom chili sauces in tube are ideal for various dishes.
Unilever Thailand has added Spinach Cheese and Spicy Bacon to its Knorr Cup Pasta range of delicious Italian style pasta that can be cooked within 5 minutes. The Knorr Cup Pasta range in Thailand includes Classic Carbonara, Tomato Pomodoro and White Cream Alfredo.
Knorr Pasta is filling the gap in the lack of convenient, instant pasta in the Southeast Asia market.
Singapore, 7 October 2020 –Adapting to their new earlier operating hours for Phase 2,28 HongKong Streethas introduced a new “Proper Dinner” menu, available Tuesday through Saturday from 5 – 7 PM.
With its intimate speakeasy vibe and lively hip hop music, 28 HongKong Street has always been a late-night destination. Expanding beyond the much-loved bar snacks which currently compliment their world-renowned cocktails, 28 welcomes guests to start their evening with the 28 HongKong Street experience and enjoy full “Proper Dinner” dishes.
Each menu will be curated by an industry-leading chef from the US, inviting guests on a culinary journey to try bites from afar without leaving Singapore. The dishes will change periodically, with several plates by each chef (S$25 – S$30++) offering something for every palate.
The first menu is by James Beard Award-winning ChefMichelle Bernstein, bringing Southern Comfort-style cuisine from Miami’sSweet Libertyto Singapore. Dishes for the first two weeks include theMichy’s Fried Chickenwith mashed potatoes & gravy and a feta watermelon salad andButtermilk Fried Sea Basswith coleslaw and roasted tomatoes. For the second half of the month, guests can choose fromSteak Fritesserved with au Poivre and Hollandaise sauces and green beans almondine orSouthern-Style BBQRibsaccompanied by smoked potato salad and baked beans.
A selection of signature cocktails from the partner venue will accompany each dinner menu. The first menu from Sweet Liberty features favourites such as theBeast of Bourbonwith Michter’s US*1 Small Batch Bourbon, coffee, spiced rum, honey, allspice and Angostura bitters (S$25++) Brown Derbywith Michter’s US*1 Small Batch Bourbon, grapefruit and honey (S$24++) andGinger Highballwith Michter’s US*1 Small Batch Bourbon, ginger, lime, Jerry Thomas bitters and soda (S$24++).
Also confirmed is a showcase of Cuban cuisine by Chef Michelle drawing inspiration from her popularCafé La Trovain the heart of Miami’s Little Havana. The dishes fromCafé La Trovawill be served alongside a selection of cocktails from award-winning bartender and founderJulio Cabrera,crowned as Bartender of the Year at the Tales of the Cocktail Spirited Awards 2019 before leading his team to win the award for Best American Bar Team at the 2020 awards.
28 HongKong Street’s Proper Dinner menu is available every Tuesday through Saturday from 5 – 7 PM. Reservations are required, and may be made through WhatsApp (+65 8318 0328) or email (findus@28hks.com).For more information, please visithttps://28hks.com/and stay tuned on Instagram for menu updates (https://www.instagram.com/28hongkongstreet/).
The adidas Super Brand Day rejuvenates the online sports shopping experience with interactive fitness content, entertaining games and exclusive product deals.
KUALA LUMPUR, 8 OCTOBER 2020 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, collaborates with adidas to launch “Ready for Sport”, its first regional Super Brand Day (SBD) across six markets, as part of the Shopee 10.10 Brands Festival. Through this collaboration, adidas aims to reinvent the online sports shopping experience to reach and engage more mobile-first shoppers via Shopee, as part of their growth strategy for e-commerce in the region.
With mass sporting events on hold and slower retail traffic in this new normal, more people are choosing to work out and shop from home to stay healthy, leading to a boom in demand for athleisure products and sports gear. The adidas Super Brand Day serves to excite users with fun and interactive ways of shopping for adidas products on Shopee. For instance, users can participate in sports challenges led by their favourite KOLs and celebrities on their Instagram channels. As livestream shopping continues to gain prominence among shoppers in our region, adidas will also be hosting Shopee Live sessions where users can win prizes, score exclusive discount vouchers and purchase adidas products featured during the stream.
Ian Ho, Regional Managing Director of Shopee said, “Sports and athleisure is a growing category as more of our users turn to shopping online for convenience and to get the best deals on Shopee. We’re proud and excited to partner with adidas in bringing their first Super Brand Day on Shopee, where users can have the opportunity to enjoy a more interactive experience when shopping online for adidas products. We’ll also strive to support adidas in reaching more shoppers, and we’re confident that the popularity of our Super Brand Day campaigns will help to boost their online visibility, traffic and sales. We remain committed to supporting brands in achieving their e-commerce ambitions through our robust suite of brand solutions.”
From 9 to 11 October, Shopee users will get to access special content features on Shopee Live, take part in games and activities, and enjoy promotions on the adidas official store. During the three days, users can look forward to:
Exclusive adidas Originals on Shopee: The Adidas Originals Flower Pack for women and Patch Work Pack for men will be available exclusively via the adidas official store on Shopee (refer to images in Appendix).
Adidas ‘ReadyforSport’ on Shopee Live: Viewers can join a 45-minute unboxing session followed by product review on Shopee Live. Exclusive adidas vouchers will also be unlocked throughout the session and there will also be a giveaway of adidas products. All featured adidas products will be available for purchase on their official store on Shopee Mall.
Special adidas edition of Shopee Catch: Users can earn points playing the in-app game, where they will have to “catch” adidas merchandise using an adidas sports bag while avoiding bombs within the time limit. Points collected can be exchanged for adidas discount vouchers.
Singapore – September 9th, 2020: Award-winning craft beer brewery Heart of Darkness from Saigon, Vietnam has relocated their taproom to a new space at 1 Keong Saik Road.
Heart of Darkness V2.0 brings the same good vibes and hospitality guests have come to expect, in a bigger and better space. Guests can now enjoy 25+ craft beers on tap along with a wide variety of wines, creative beer cocktails and a full kitchen cooking up delicious western fusion dishes.
In the heart of the taproom, a large mural by local visual artist Tobyato (also known as Toby Tan) brings to life the collaborative nature between Vietnam and Singapore reflected in the space. With a dragon and a Merlion representing Vietnam and Singapore respectively, the creatures are intertwined over a setting sun, emphasizing the collaboration between the two countries. As one of Vietnam’s national colours, yellow was chosen as the primary colour for the mural, to pay homage to the iconic Vietnam brewery in the Singapore bar space.
With 25 taps Heart of Darkness focuses on showcasing its own creative brews, special collaborations and beers from selected local breweries. Heart of Darkness is pushing the boundaries for craft beer in the region and is working together with the next generation of brewers in Singapore to grow the craft beer market here.
From thirst-quenching session beers to big, bold, balanced hoppy beers. Whatever your taste, we’ve got it. The core range includes award-winning favourites such as Dream Alone Pale Ale (a single hop pale ale showcasing Mosaic from the US), Futile Purpose Cucumber Pilsner (a fresh pilsner with a soft malt body and gentle summer brightness) and Director’s Cacao Nib Porter (a soft porter infused with Vietnamese cacao nibs); this is paired with an ever-changing limited release menu with new offerings daily. Each beer is available in three sizes, with personalised flights of four or six different brews available upon request.
Pink Pyjama
A creative list of 14 cocktails accompanies the beer menu, with twists on classic drinks integrating beer into each recipe. Highlights include the light and refreshing Bloody Sunset ($19) with Aperol, Cointreau Blood Orange, Brass Lion Butterfly Gin and First Sunset Pale Ale; the floral and herbal Jungle Fever (S$19) with Mount Gay Eclipse Rum, fresh lime juice, pineapple lime maceration, avocado crema, yellow Chartreuse and edible flowers; and the fruit-forward Talking Heads (S$21) with Pisco, Monkey 47 Sloe Gin, fresh lemon juice, Raspberry Kumquat syrup, soda and a fruit bowl garnish. The well-curated wine list offers a variety of whites, reds, oranges, rosés and bubbles available by the glass (from S$18++) or the bottle (from S$90++). Perfect for pairing with the flavourful food menu or enjoying on their own, the collection boasts bottles from a variety of regions and styles.
Veal Wrap
The food menu creatively blends multiple cuisines, a unique culinary journey inspired by the expedition taken in Heart of Darkness by Joseph Conrad. Start with bar snacks and tapas, with highlights including the Takoyaki-inspired Octopus Croquetas (S$14 for 3), blending octopus with creamy bechamel, breaded tonkatsu-style and topped with mayo, bonito, spring onion and ginger; or the deceptively spicy Wings of Darkness (S$14 for 3), crispy chicken wings in original Heart of Darkness sauce topped with red chili, coriander and blue cheese cream.
For a more substantial meal, meat and seafood dishes range from the indulgent grilled Wagyu Tri-Tip (S$38) served with home-made fries and chimichurri to the flavourful grilled Octopus (S$21) with crispy Iberico ham, caper berries, smoked paprika crushed potatoes and black aioli or more casual offerings such as the Fish & Chips Taco (S$18 for 2) comprised of beer-battered fish, minty guacamole, matchstick potatoes, tartar sauce and corn tortilla, or the classic British-style Chorizo Sausage Roll (S$18). Round out your meal with “Greens” such as the addictive grilled Baby Corn (S$10) doused with Heart of
Darkness mayo and covered with grilled aged Manchego cheese or the Dream Alone (S$13), a poached potato omelette with grilled eggplant, beer braised onions and Takezumi aioli. Finish on a sweet note with the Tahitian Brûlée (S$12), a raspberry
and chocolate twist on a crème brûlée with coconut ice cream, or the popular Marlow’s Mellow (S$14), Basque burnt cheesecake infused with Pomelo IPA.
As always, Heart of Darkness is all about the good life – great food, even better beers and amazing service. Come on in and join us for a cold beer!
About Heart of Darkness
Heart of Darkness is a privately held company that was founded in 2016 in Saigon, Vietnam with the focus on becoming Asia’s premiere craft beer brand. Inspired by the American craft beer scene, Heart of Darkness produces over 100 new beers a year, while maintaining the highest standard of quality, consistency & availability. The Heart of Darkness brewery is located in Saigon, Vietnam and distributes throughout Vietnam as well as internationally in Hong Kong, Singapore, Taiwan, Cambodia, Thailand and Finland. Additionally, Heart of Darkness operates two flagship gastropubs, one in Saigon and the other in Singapore.
Banyan Tree Kuala Lumpur, the ground zero of the RM 460 burger phenomenon, has come up with The Real 460 Golden Burger. For the story behind the RM 460 burger phenomenon, please click here.
This is how the hotel describes the latest creation:
“Elegantly put together are the truffle flavoured bun layered in 24K gold leaves, house made minced double Wagyu beef patty, foie gras, veal bacon, eggs sunny side up, gherkins, cheddar cheese, red onions, tomato, butter lettuce, and paired with apple compote.”
Priced at MYR 460 (of course) and available in the month of October only.
RM 460 for a burger sound ridiculous but it has become the talk of town and free publicity for Banyan Tree Kuala Lumpur and the restaurant Horizon Grill.
We here believe the best burgers are the ones shared with friends — not 460 la! Drop by one of our outlets to try out our NOW secret menu
McDonald’s even MyeongDong Topokki have found the delight joining the chorus of brands poking fun at the RM 460 burger. Expects the figure 460 to linger on for quite sometime.
Danone Malaysia has introduced Dugro in carton packaging to make growing up milk convenient for toddlers and children on-the-go. The new Dugro UHT Ak-Tif is formulated for those aged 2 years onwards up to 36kg.
Dugro UHT Ak-Tif is fortified with Omega 3, 6, 9 and taurine as well as vitamin B12, acid folic and calcium to support the mental development and growth of the child.
The entry of Danone into the liquid ready-to-drink formula milk for toddler and children highlights the future growth opportunity for this segment, which is currently predominately dominated by powder. Malaysia is behind the shift towards liquid compared to neighbouring countries like Thailand, Indonesia and Vietnam due to the lack of affordable option and most importantly availability.
Dugro UHT Ak-Tif (110ml x 4) is selling at RM 3.96 (regular price RM 7.40) on Danone Malaysia’s official site on Shopee. Click here to make the purchase.
Rite ‘n Lite, the better-for-you carbonated soft drink range by Philippine-based ARC Refreshment Corporation, has introduced three more interesting flavours.
Lychee + Rose (Collagen and Glutathione)
Green Apple + Tea (Natural Green Coffee Extract)
Calamansi + Ginger + Honey (MK-7)
The Lychee + Rose flavour is the most interesting flavour combination as it taps into the trending floral flavour in non-alcoholic drink launches.
All three flavoured carbonated soft drinks come with added functional benefits. The collagen and glutathione in Lychee + Rose offer beauty benefit, while the MK-7 in Calamansi + Ginger + Honey delivers stronger bone health. The natural green coffee extract in Green Apple + Tea provides the daily dose of metabolism boost.
Rite ‘n Lite is free from calorie, sugar and carbs.
The blend of interesting flavours and functional ingredients make the latest Rite ‘n Lite a strong contender in the functional beverage scene in the Philippines.
Heineken Malaysia Berhad (HEINEKEN Malaysia) is offering consumers amazing deals in conjunction with the 10.10 online shopping festival. From now until 10 October, consumers can order their favourite drinks and enjoy attractive price promotions as well as limited edition branded goodies.
On HEINEKEN Malaysia’s very own e-Commerce portal Drinkies.my, consumers can get great deals on the wide range of beverages, including beer, stout, cider, wine and spirits. Download the Drinkies app from the Apple App Store or Google Play Store and get RM20 off your first order with the promo code
WELCOME20.
Meanwhile, Shopee users are in for another round of cheers at the Heineken Official store on the platform. As part of the Shopee 10.10 Brands Festival from now until 10 October, HEINEKEN Malaysia is offering superb promotions on its portfolio of world-class brands which include Heineken®️, Tiger Beer, Guinness,
Apple Fox Cider and more. On top of that, consumers can enjoy an additional RM15 off with a minimum spend of RM200 when they claim and apply HEINEKEN’s store vouchers before checking out.
There is also something special for Tiger Beer and Guinness fans. With every purchase of one (1) 24-can carton of Tiger Beer or Tiger Crystal, consumers will receive two sets of limited-edition chopsticks or one set limited-edition chopsticks with every purchase of two (2) units of 6-can Tiger Beer or Tiger Crystal.
For Guinness lovers, consumers will receive a free Guinness mug with the purchase of one (1) 24-can carton or two (2) 6-can packs of Guinness.
To top it all off, HEINEKEN Malaysia is giving away a free dashcam worth RM250 on 6 October with a minimum spend of RM350 on its range of beers and ciders, while stocks last. To find out more, visit Heineken’s Official Store by clicking here.
Commenting on the exciting 10.10 promotion, Vasily Baranov, Sales Director of HEINEKEN Malaysia, said: “This 10.10, consumers can relax, enjoy their online shopping, and have their favourite drinks delivered safely to their homes. We have great deals in store both at our very own Drinkies.my and on Shopee too, don’t miss out!”
These promotions are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption. When You Drive, Never Drink.
Call for caution on excise duties & policies that impact wider food & beverages sector
KUALA LUMPUR, 7 OCTOBER – With growing concern about the impact of Covid-19 on the local economy, the Confederation of Malaysian Brewers Berhad (CMBB), comprising Heineken Malaysia Berhad (HEINEKEN Malaysia) and Carlsberg Brewery Malaysia Berhad (Carlsberg Malaysia), today reiterated Industry’s commitment to be part of the solution and contribute positively to support the nation’s recovery.
The brewing industry, which has a history of more than 55 years in Malaysia, contributes over RM2.2 billion in taxes annually, provides direct and indirect employment to 66,000 people, while its products are a source of income to more than 35,000 Malaysian businesses and retailers. Together, CMBB creates RM2.86 billion in added value to the Malaysian economy from its local products and services annually.
Unfortunately, these significant contributions are at stake due to the unpredictable scale of the pandemic’s impact, the challenging external environment, weak consumer sentiment, as well as the growing illicit alcohol market. A significant contributing factor oward local demand for contraband, Malaysia’s rate of excise duties on beer ranks second highest in the world, behind Norway and tied with Singapore.
In view of these challenges, CMBB is recommending for no increases in excise duties and sales tax for the upcoming tabling of Budget 2021, as such hikes are likely to be detrimental to Government’s revenue collections and further hamper business recovery of the many local businesses relying on beer as a source of revenue. Any increase in excise duties is expected to further fuel demand for illicit alcohol.
Instead of tax increases, CMBB is advocating strengthened enforcement over the illicit trade, comprising mostly imported beer with no duties paid. Based on Industry estimates, contraband beer makes up 14% of total beer volume in Peninsular Malaysia and 70% in Sabah & Sarawak as part of the country’s RM300 billion shadow economy(1) and represents an annual revenue loss to the Government of more than RM1.1 billion.
Roland Bala, Managing Director of Heineken Malaysia Berhad
Commenting on the situation, Roland Bala, Managing Director of HEINEKEN Malaysia said: “The Covid19 pandemic is impacting the economy and consumer sentiment, we are seeing local businesses who depend on beer as a source of revenue struggling for survival. Many were forced to close down and cut their losses. We urge the Government to keep excise duties on beer at existing levels as we are concerned that any increase in taxes will only fuel illicit alcohol at the expense of legal tax-paying local businesses, including sundry shops, coffee shops, restaurants, supermarkets, bars, as well as hotels. As an industry, we are committed to supporting the Government in Malaysia’s journey to recovery.
We take this opportunity to also urge for policy and decision-making to be done in consultation with industry, especially local businesses who will be directly affected by new policies and restrictions.”
Stefano Clini, MD Carlsberg Malaysia
Stefano Clini, Managing Director of Carlsberg Malaysia, added: “The illicit trade detracts billions of Ringgit in government revenue and from thousands of employees, distributors, retailers and investors who rely on legitimate beer sales as a source of income. As an industry, we believe any increase in excise duties and taxes will exacerbate the demand for contraband, which is particularly prevalent in East Malaysia. Contraband beer also poses health and safety risks to consumers with zero oversight and regulatory control on its brewing, distribution, pricing, and alcohol content, unlike legitimate and licensed products brewed to exacting quality standards with natural ingredients. We thank the Government for their ongoing efforts in combatting contraband hand-in-hand with the industry to the benefit of legitimate brewers and Malaysian businesses.”
The two brewers have been significantly impacted by the Covid-19 pandemic, following the suspension of brewing and distribution operations due to the six-week Movement Control Order (MCO) from 18 March and as a consequence reported significant decline in revenue for the first half of the 2020 financial year (1HFY20).
The wider impact to the industry was most keenly felt by the closure of F&B outlets since the MCO, where 11,000 businesses suspended operations leading to an estimated gross revenue loss of RM900 million while placing 110,000 jobs at risk. CMBB estimates that around 1,080 of these outlets are now permanently closed, impacting an estimated 10,700 jobs.
Apart from its recommendation for no further excise duty and tax increases, CMBB urges the Government to consider introducing support packages to help struggling operators of bars, and entertainment outlets who still remain closed since the beginning of MCO earlier this year. It is estimated that around 3,800 of these outlets will remain closed at least until 31 December 2020 with some 38,000 jobs at risk. CMBB will continue to support affected outlets through its ongoing engagement with Government with an aim to create more awareness of the issues faced by local businesses and explore ways they can be allowed to operate in full compliance of SOPs with the health and safety of people being the first priority.
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