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Wall’s creatively made use of ice cream chiller display with treasure box design

By
Tan Heng Hong
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Image by Minimeinsights.com

Wall’s Malaysia has creatively made use of the ice cream chiller display to promote its Wall’s Paddle Pop Twister Mermaid. Consumers are encouraged to “open the box” to discover exciting treasures.

Wall’s Paddle Pop Twister Mermaid is said to have “mesmerizing colours [that] brings you to the magical mermaids in the ocean”. This twisting blueberry and tutti fruity ice-cream comes with a refreshing sweet yoghurt flavoured core.

The #MeriahWithMermaid Instagram filter contest offer prizes worth up to RM 25,000. The contest period runs from 1 April 2021 to 31 May 2021.

F&N Ice Cream Soda now in clear PET bottle

By
Tan Heng Hong
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Image by F&N Malaysia

F&N Malaysia has adopted clear packaging for its F&N Ice Cream Soda. The packaging is now 100% recyclable and eco-friendly. The colour of F&N Ice Cream Soda used to be in light blue to differentiate from the other F&N carbonated soft drinks. In line with F&N’s commitment to sustainability, the company took the right step of replacing them with clear PET bottle.

Image by Minimeinsights.com

In another development, F&N carbonated soft drinks are available in a saver’s pack for a price of RM 2.50.

 

Flux Panda Looking to Level eCommerce Playing Field in ASEAN Region

By
Tan Heng Hong
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Image by Flux Panda

Shopee and Lazada continue to dominate the eCommerce market in the South East Asian region, a study by iPrice Group showed and new player Flux Panda is hoping to bring a huge portion of the market share back to retailers and brands.

The quarterly study showed that Shopee led in monthly web visits and PlayStore and App Store rankings in six out of seven countries among all the eCommerce companies. Lazada took the second spot for the same performance indicators in four countries. The study only included Singapore, Indonesia, Vietnam, Malaysia, Philippines, Thailand, and Hong Kong.

Aside from small businesses and dropshippers, big companies are now reliant on both Shopee and Lazada especially during the monthly one-day sales that generate a lot of revenue for both the platforms and merchants.

Flux Panda, a live selling solution, is looking to change this by empowering businesses to own their platforms and have more control over consumer data.

“By utilizing live streaming on multiple platforms, businesses can reach a wider audience without depending on these top marketplaces,” says Flux Panda Founder and CEO Alexander Rauser. “Flux Panda also allows businesses to have a more direct relationship with their customers through data collection and management.”

Flux Panda comes with an eCommerce platform to help manage orders and inventory. It can also be integrated with existing eCommerce websites and apps.

Live selling is a popular marketing and sales tactic in which merchants go on a live stream to demonstrate and sell their products. It is popular among online businesses in ASEAN and its popularity increased further when the pandemic started. Both Lazada and Shopee also offer live selling on their platforms.

About Flux Panda

Flux Panda is a live selling solution established in 2020. It combines the functionalities of a multi-platform live streaming tool and an eCommerce website so viewers can view the details, add to cart, and pay for the items being demonstrated. It is the only solution where merchants can sign up and go live without any assistance or setup fees. Flux Panda can be used by merchants with or without their own eCommerce site. Get in touch with us at sales@fluxpanda.com or visit our website www.fluxpanda.com

 

 

Prego instant pasta available in Mushroom Carbonara Mac and Mac & Cheese

By
Tan Heng Hong
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Image by Minimeinsights.com

Prego, the market leader in pasta sauces in Malaysia, has extended the Prego brand into instant pasta with two new products – Mushroom Carbonara Mac (71g) and Mac & Cheese (70g). This quick cook pasta only takes 3 easy steps to prepare. Simmer them for 3 minutes or microwave for 5 minutes.

Prego instant pasta is priced at RM 4.50 at AEON Supermarkets. The closest competitor is Maggi Pazzta (Cheese Macaroni and Mushroom Penne).

Kopi Janji Jiwa celebrates Ramadan with Es Campur Cincau, Teh Manjiw

By
Tan Heng Hong
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Image by Kopi Janji Jiwa

Indonesia’s Kopi Janji Jiwa has launched two new drinks for Ramadan. The limited edition Es Campur Cincau and Teh Manjiw are positioned as ideal to deliver a sweet celeberatory moments with friends and family during Ramadan. Teh Manjiw is the abbreviation for Teh Manis Jawa.

Newly launched Kopi Yor x Hydrococo

By
Tan Heng Hong
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Image by Kopi Yor

Indonesia’s Kopi Yor has collaborated with Hydrococo, a popular coconut water brand by Kalbe Farma, to launch a new Ramadan drink series. Coconut water is ideal because of its hydration property.

There are three variants:

  • COCOCI – Hydrococo + Lychee + Kelapa Kopyor
  • COCOKRIM BOB – Hydrococo + Vanila Ice Cream + Boba
  • COCOPI – Hydrococo + Coffee + Gula Aren

Nescafe Kurma Latte launched in Indonesia for Ramadan

By
Tan Heng Hong
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Image by Nestle Indonesia

Nescafe Kurma Latte, the first kurma coffee, has been launched in Indonesia for Ramadan. The RTD coffee drink (220ml) with kurma or date is said to offer the energy “recharge” for those fasting during during the month-long Ramadan.

We have seen kurma latte launched by foodservice in Malaysia and Indonesia. So it would not be a surprise for big brands like Nescafe to go the kurma route. What is interesting is Nestle Indonesia beat Nestle Malaysia to kurma latte.

Nescafe Black Roast Instant Coffee for those who dare

By
Tan Heng Hong
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Image by Nescafe Philippines

Nescafe Black Roast Instant Coffee has arrived in the Philippines. However, this coffee is not for everyone, only for those who dare. Nescafe Black Roast is made from specially selected beans and are roasted longer for a new level of richness and intensity in flavor and aroma. Dare to try and be #BLACKLISTED

Preparation instruction:

1) Put 1 tablespoon of Black Roast Coffee

2) Put 2 tablespoons of sugar

3) Add 150ml of hot water, stir and enjoy

You can enjoy with milk or black.

Click here to purchase from Nestle Philippines official store on Shopee.

Safe Food ready-to-eat marinated eggs now at AEON MaxValu

By
Tan Heng Hong
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Image by Safe Food

Safe Food Corporation, the maker of Safegg™ (Pasteurized Shell Eggs) and other egg products, has made available its range of ready-to-eat (RTE) egg products at AEON MaxValu outlets in Malaysia.

The RTE comprising Star Anise Egg (Telur Bunga Lawang), Herbal Tea Egg (Telur Teh Herbal) and Creamy Egg (Ajitsuke Tamago). These marinated chicken eggs were first launched in early 2021 initially through AEON malls. The RTEs come in a colorful ziplock pouch for the convenience of keeping.

Safe Food Corporation is promoting the eggs for pairing with other meals such as instant noodle or to be eaten on their own.

The RTE marinated chicken eggs are also available on Eggshipper for RM 4.20 per a two-piece pack. The shelf life is 14 days and the eggs have to be chilled at 4-7°C.

 

Aice Chocolate Crispy – crunchy on the inside and outside

By
Tan Heng Hong
-
Image by Aice Indonesia

Aice has launched Aice Chocolate Crispy, which the company describes as the first ice cream in Indonesia with twin later of chocolate offering a double crunchy taste. Aice Chocolate Crispy is available at the modern trade channel at Indomaret, Alfamart, Alfamidi, Transmart Carrefour, Superindo, Giant, Lotte Mart, Borma and Yogya.

The chocolate crispy taste is on the outside and on the inside. Aice confidently claims it is always on the forefront of innovation with the tagline #YangPertamaSelaluDariAICE

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