Heineken has partnered with Grab as the preferred delivery and digital service partner to bridge the “last mile” gap.
At the moment, Heineken operates an e-commerce site called Drinkies in selected markets including in Malaysia, the Philippines and Vietnam where consumers can order Heineken products for delivery within 60-90 minutes. In Singapore, Drinkies is on the Lazada platform.
The latest collaboration with Grab will bring make Heineken products more accessible, tapping into the growing popularity of GrabFood in the Southeast Asia region. GrabFood is either number one (Vietnam, Thailand and the Philippines) or close number two in other markets, said Grabfood head Tomaso Rodriguez.
The partnership will see Heineken using Grab not just as the delivery partner but also as the payment partner (Grab Pay). Consumers of the legal drinking age can purchase Heineken drinks through the GrabFood service and use GrabPay as the preferred payment method.
Dolf van den Brink, president, Heineken APAC, said: “This initiative, which is very much aligned with our company’s digital transformation, opens a whole world of opportunities for us – from introducing innovative ways of launching new products to giving consumers new channels to buy our products.”
The partnership will be launched in Singapore and Vietnam at the end of September 2019, followed by the Philippines, Myanmar, Cambodia and Thailand. The geographical reach of GrabFood means Heineken can leverage on GrabFood to reach more markets and consumers.
Free 1664 Blanc Limited Edition designer coasters and chance to win 1664 Blanc glassware, t-shirt and premium gift set this September
Shah Alam, 20 September 2019 – Great taste inspires everyone and elevates moments with friends, setting the perfect mood and spurring memorable conversations for that unforgettable moment. Inspiring you to show and share good taste, French’s No.1 premium beer 1664 Blanc offers a unique refreshing taste with a hint of citrus and tropical notes.
“To continue inspiring good taste, 1664 Blanc recently launched the “Dinner in Blue” campaign to add a touch of elegance at every dinner moment with style. The campaign aims to illuminate the dinner experience of beer lovers with its great brew and exciting promotions, elegantly crafted for consumers to share and enjoy with their friends and family”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.
Featuring its beautiful iconic blue bottle inspired by the Eiffel Tower, 1664 Blanc is the representation of its origin produced in a country of fine taste and fashion. Following its collaboration with KL Fashion Week 2019 as official beer of the annual fashion event, 1664 Blanc hits the fashion scene anchoring its passion for art and creativity. “Unifying art, fashion, and good taste; 1664 Blanc promotions are customised to reward consumers with exclusive designer merchandise with an added touch of elegance to their dinners,” added Moreau.
Elevate your dinner moments in style as 1664 Blanc partners with more than 100 participating bars and restaurants to reward diners with a chance to win 1664 Blanc glassware when enjoying 1664 Blanc. The glassware, designed by founder Jerome Hatt, is shaped with a large open top for that perfect sip. The etchings of nucleation points at the base of the glass improves carbonation and coupled with its high centering to retain the freshness of a great brew. Embossed with the 1664 script which dates to the creation of the brewery, this makes the glass a must have for beer lovers.
Get these exclusive designed merchandises to illuminate your dinner when savouring the refreshing 1664 Blanc. Instantly get a FREE 3-piece elegantly designed coaster set with every purchase of a 4-can pack of 1664 Blanc at supermarkets and hypermarkets OR if chilling out with friends, revel in the good taste of 1664 Blanc at bars or restaurants when you buy three full pints, six half pints, one bucket OR a tower of 1664 Blanc.
Further stand to double your winnings with a 1664 Blanc premium gift box comprising a 1664 Blanc bottle, a 1664 Blanc 0.25cl glassware and a stylish pair of sunglasses! Other premiums include a 1664 Blanc designer t-shirt or a beautifully designed 1664 Blanc 0.25cl glassware! To enjoy the same exclusive gifts, don’t miss out on this special promotion when purchasing 1664 Blanc at convenience stores. Spend RM20 and above on 320ml OR 500ml 1664 Blanc and relish these awesome gifts while stocks last.
KUALA LUMPUR, September 2019 – The all new Magnum indulgence, Magnum Macadamia Salted Caramel has finally arrived on Malaysian shores! A true Magnum Pleasure that’s worth giving in to, pleasure seekers can now #TakePleasureSeriously and indulge in Magnum’s latest decadent ice cream.
Carefully crafted by expert chocolatiers using only the finest ingredients, Magnum Macadamia Salted Caramel offers superior Magnum pleasure with its velvety smooth salted caramel flavoured ice cream dipped in thick cracking Belgian milk chocolate and crunchy roasted Australian Macadamias. Each bite delivers the rich flavours of cocoa notes, subtle nutty nuances, and a hint of saltiness from the perfectly balanced salted caramel.
“Magnum is the thought leader on high quality ingredients and premium ice cream indulgence. At Magnum, we always aim to deliver the ultimate experience using, not only quality, but ethically sourced ingredients. Our Rainforest Alliance certified ice creams are expertly crafted using ingredients such as Belgian Chocolate and Australian nuts, thus delivering an ultimate indulgent experience to our consumers. With the launch of our latest addition – Magnum Macadamia Salted Caramel, we want to inspire our pleasure seekers to #TakePleasureSeriously and indulge in every pleasure that they experience in their lives,” said Shiv Sahgal, Marketing Director, Foods & Refreshments, Unilever Malaysia.
Indulge in the ultimate Magnum pleasure today by picking up a Magnum Macadamia Salted Caramel at all major supermarkets, hypermarkets, convenience stores, as well as on partnering e-commerce sites namely Lazada, Shopee and PrestoMall.
Magnum Macadamia Salted Caramel is now available in single regular sticks at a suggested retail price of RM4.90 each or multipacks of 6 minis (4 Magnum Mini Macadamia Salted Caramel and 2 Magnum Mini Classic) at a suggested retail price of RM14.10 each.
The multipacks of 6 Magnum Macadamia Salted Caramel can be bought on Lazada at RM 29.40.
Frisian Flag Indonesia, in collaboration with the Food and Nutrition Society of Indonesia (Pergizi Pangan Indonesia), has introduced an entry level milk powder for the entire family to address nutrient deficiency especially among children.
Based on the 2018 Basic Health Research (Riskesdas), the prevalence of malnutrition in Indonesia stood at 17.7%. Anemia also affects 48.9% of pregnant women.
Known as Frisian Flag Kompleta, the milk power contains vitamin A, vitamin B12, folic acid, vitamin D, iron, zinc, magnesium and 10 other vital vitamins and minerals. Frisian Flag Kompleta is available in plain, vanilla and chocolate flavours.
The company sells Frisian Flag Kompleta at a lower price to make it affordable to the masses. Before discount, Frisian Flag Kompleta (800g) is priced at IDR 70,700 on Blibli.com, which is 8.6% cheaper than the existing Frisian Flag Purefarm Instant (800g).
Frisian Flag Kompleta is replacing the existing Frisian Flag milk powder with a lower sugar formula and more information on the pack, according to the company.
For children, Frisian Flag has previously launched Susu Bendera in May 2019. This affordable milk powder range in honey flavour is available in two variants – 1+ (1-3 years old) and 3+ (3-5 years old). The packaging sizes are 150g, 360g and 600g.
Susu Bendera contains 13 vitamins and 8 minerals including calcium, vitamin C, vitamin D, zinc, protein and iron. The children’s milk powder is formulated with Omega 3 and Omega 6 offering 69mg of Omega 3 and 461mg of Omega 6 per 30g serving.
Similar to Frisian Flag Kompleta, Susu Bendera is positioned to carry a price that is affordable to consumers.
Frisian Flag’s mass market approach ensures it has products suitable for the bulk of the society, while supporting the Indonesian government in its endeavour to improve the nutrition for all Indonesians.
Intimate degustation course by Chef Yuichi Kamimura awaits fans of the No. 1 Japanese Beer in the world
SHAH ALAM, 19 September 2019 – When one thinks of food pairing for haute cuisine, one rarely thinks of beer. Not so when pairing with Asahi Super Dry, brewed in a unique karakuchi (“dry”) style to give a clean, crisp palate and no bitter aftertaste. Best paired with food, Asahi is giving foodies a chance to expand their gastronomic experience with French-Japanese cuisine prepared by Michelin-star chef Yuchi Kamimara at Saujana Hotel KL this October!
Celebrating good food and good taste, Asahi drinkers and their friends can now stand a chance to win a six-course degustation menu by chef Yuichi Kamimura at Senja, Saujana Hotel KL by simply purchasing draught or bottled Asahi at five participating outlets in the Klang Valley to get a lucky draw ticket.
A lucky draw ticket will be given for every purchase of three full pints, six half pints or one bucket of Asahi , while a purchase of one Asahi beer tower offers two lucky draw tickets. Twenty grand prizes are up for grabs, where winners can bring one friend each to this exclusive gastronomic treat of good food and good taste.
The five participating Klang Valley outlets are RP Entertainment Centre at Saujana Hotel, The Good Guys at Plaza Arkadia, Desa Parkcity, The Library at Mid Valley Megamall, Tavern 13 in Petaling Jaya, and CONVO in Subang Jaya. Winners are drawn weekly, so head on over to these outlets to increase your chances of winning!
Caroline Moreau, Marketing Director of Carlsberg Malaysia, commented, “We are excited to showcase how Asahi Super Dry, with its refreshing karakuchi taste profile, pairs perfectly with any type of cuisine. The dining experience would be of good food and good taste between Japan’s No. 1 premium beer with chef Kamimura’s masterful culinary skills.”
Founder of Michelin-starred, Japanese-French restaurant KAMIMURA in Hokkaido, chef Yuichi Kamimura developed his passion for food and flavours from a young age and served as apprentice of renowned Sydney-based master chef Tetsuya Wakuda. After his first successful restaurant venture in Sapporo, he established KAMIMURA in Niseko, where his cuisine remains inspired by Hokkaido’s pristine natural environment and local flavours.
For this exclusive pairing with Asahi Super Dry, chef Kamimura will be presenting a six-course degustation menu opening with tantalising squid fritters and dried mullet roe followed by a delectable scallop confit. This is followed by Kamimura’s culinary mastery of the freshest seafood, meat and farm produce with three subsequent presentations of braised vegetables, grilled lobster, and chargrilled wagyu beef sirloin, which will finally bring guests’ soaring tastebuds to a finale with a refreshing pear sorbet.
Singapore, 17 September 2019 – Drink coupons are now available for pre-sale for Rum Bellion, Singapore’s newest spirited festival experience coming to Keong Saik Road next month. Set to take place on Sunday, 13 October 2019 from 3 PM onwards, Rum Bellion is an exciting initiative by Neon Pigeon and its neighbour venues Taki Taki, Limehouse and Bula Café & Bar, to explore the world of rum.
Throughout the afternoon, nearly 30 brands from all over the world will be taking over the four venues for a day of drinks and fun along the iconic Keong Saik Road (full list available in Appendix I). Entry into the festival will be free, with drink coupons available for purchase in advance online at discounted bundle pricing, or in person on the day of the event by cash or credit card. Rum enthusiasts can opt for the limited run Tiki Mug Bundle for a signature tiki mug and discounted drink coupons (12 coupons at S$115), the Pre-Purchase Bundle for two free drink coupons (12 coupons for S$120), or the Single drink coupons will be available at S$12 each, redeemable for one drink at brand booths on-site.
In addition to a walkaround tasting experience with leading and emerging brands, guests can also enjoy an exciting schedule of guest shifts from bars around the world with outstanding rum programmes. Taking place across Neon Pigeon, Limehouse and Taki Taki from 5 – 11 PM, the line-up features a rotating schedule of 90 minute guest shifts top venues such as The Sea by the Old Man from Hong Kong, Tropic City from Bangkok and Baba Au Rum from Athens (full schedule available in Appendix II). Cocktails from the guest shifts may be purchased separately on site by cash or credit card.
Commemorating the event, the first 200 guests to arrive will receive a limited-edition “Rum Bellion” tote bag filled with merchandise and keepsakes, including a Rum Bellion T-Shirt and giveaways from participating brands. Food will be available for purchase by cash on-site, with a diverse range of options such as kebabs from Fat Prince (S$10 for one / S$18 for two), hotdogs from Fung Kee Hotdogs (S$8 for one / S$15 for two), authentic Caribbean bites from Limehouse (S$10) rum-infused Jamaican curry from Taki Taki and Bula Café (S$18 per serving) and pizza from Bali’s Flat Stanley (S$6 per vegetarian slice / S$8 per slice with meat). Other activations taking place along Keong Saik Road during Rum Bellion include a market selling gifts, an on-site tattoo artist and a Caribbean-style carnival complete with face painters for kids, making Rum Bellion a great day out for both families and friends.
For more information and advance ticket sales, please visit Rum Bellion’s official website at www.rumbellionsg.com.
Singapore, 17 September 2019 – Junior, the rotating concept bar located in Tanjong Pagar, is bringing a taste of the Alps to Singapore. The bar has been transformed into its new concept, Petite Chalet, a ski lodge-inspired bar that features thoughtfully innovative cocktails and unique dishes that pay tribute to the 1970s après ski scene. Fully decked out with Alpine-themed décor such as vintage signage, skis and snowshoes, this hideout is the perfect place to relax, escape the tropical climate and knock back a festive cocktail or two.
Inside the chalet, the team provides drinks that are sure to evoke feelings of the alpine spirit. The menu features cocktails inspired by the region, complete with 1970s disco references. The new cocktail menu is divided into four seasons, with a unique collection of drinks (all priced at S$25++) showcasing an array of alpine liqueurs.
Spring
Celebrating the rites of spring, guests can enjoy the wine-based classic May Day punch, Waldmeister Punch,mixing dry Riesling, sweet woodruff, strawberry, Italian bitters and Champagne. Killer Queenis inspired by the Queen song and is concocted with Citadelle Original Gin, lemon, blueberry, rhubarb and elderflower, topped with gold stars for that extra pop.
Summer
The seasons continue with Summer cocktails, inviting guests to enjoy refreshing drinks such as the Ruby Radler – billed as the original “sports drink” of German cyclists –with German wheat beer, lemon, blood orange, Aperol and tequila. For the adventurous imbiber, the Garden Gnome is a tequila-based cocktail mixed with absinthe, gentian, cucumber, and lime, garnished with mint and dill.
Autumn
Imagining the weather getting colder, guests can cosy up with the Sweater Weather, a cognac-based cocktail combining Pierre Ferrand 1840, dark rum, spiced pear, bianco vermouth and honey. For an Oktoberfest celebration, Leather Shorts showcases rich flavour profiles of German dark lager, beetroot, genepi, cacao, cognac and lemon, garnished with an Alpine cheese crisp.
Waldmeister Punch
Winter
For the winter menu, guests can indulge in comforting cocktails such as the Swiss Miss, a hot chocolate concoction of Green Chartreuse, Swiss drinking chocolate, dark rum, whipped coconut cream, ending with torched cinnamon. Inspired by a wild man of the high Alps, Barbegazi’s Beard is a mezcal-based cocktail consisting of Alipus San Juan Mezcal, gentian, lavender, almond, lime and orange oil, topped with soda.
For a quintessential après ski experience, the Minty Monk(two for S$30, and four for S$48)is served via a shot ski, with Green Chartreuse, crème de menthe and mezcal. In addition to the handcrafted cocktails, Petite Chalet also offers a small rotating selection of authentic German beers and Apline wines.
Guests can nibble on a menu of classic comfort food dishes, perfectly paired with the creative cocktail menu. Highlights include Tartiflette (S$18++) a traditional dish in the Alps made with scalloped potatoes, Brie and Gruyere cheese, lardons and onion, and Chicken Schnitzel (S$13++) accompanied with homemade spiced pear ketchup. Additionally, guests can also enjoy the house made Bavarian Pretzel(S$7++) complete with sweet onion mustard.
JUNIOR
Junior’s concepts reflect the creative spirit and personality of The Proof Collective and serve as a platform to showcase a diversity of curated artisanal spirits and delicious food through an intimate, authentic experience. As an art gallery would change exhibitions, Junior rotates and presents two original concepts each year. With only ten seats in a private space, Junior focuses on one core topic every six months.
Junior’s concepts take guests through a high-touch, ultra-personalized experience, where they have an opportunity to explore hard-to-find spirits, drink carefully crafted cocktails and enjoy food that matches the concept. Guests have the opportunity to interact closely with the Junior team and fellow guests in a cozy setting.
After giving Malaysians a taste of what is truly spicy, the Daebak Ghost Pepper Spicy Chicken Noodle from Mamee has finally arrived in Singapore and is sold exclusively at 7-Eleven.
We believe some of the people living or working in Singapore have already tried this instant noodle when it was first launched as a limited edition product in Malaysia in early 2019.
The launch of the ghost pepper instant noodle in Singapore is seen as a move by Mamee to establish a strong credential for the Daebak brand in the spicy category.
Daebak Ghost Pepper Spicy Chicken Noodle is available in Singapore at a price of SGD 2.90 per bowl at 7-Eleven.
Learn the art of brewing a stout ‘Just Made Right’, pour the perfect pint and win FREE Connor’s and other exclusive merchandise
Shah Alam, 17 September 2019 – Connor’s Stout Porter, Malaysia’s premium draught stout continues to entice the taste buds of stout lovers with a bigger and better challenge. This campaign is a comeback of its Perfect Pour Challenge early March this year where 15,000 stout drinkers taking up the challenge and 98% of them expressed their love for Connor’s!
Upping the ante for the second time this year, Connor’s Perfect Pour Challenge aims to challenge even more stout drinkers throughout September. Its crafty and cool Connor’s booth and truck will be at more than 50 locations nationwide covering Klang Valley, Ipoh, Penang and Johor.
Catch the opportunity to see, smell and touch the quality, premium ingredients used to brew Connor’s.
Since the start of September, we have seen stout lovers immersing themselves in a bigger and better Connor’s Perfect Pour Challenge! Consumers had the opportunity to see, smell and touch the quality, premium ingredients used to brew Connor’s which are caramel malt, lager malt, brown malt, roasted barley. Upon learning the art of brewing Connor’s, excited fans got to pour their perfect pint and savour a stout that’s ‘Just Made Right’. All challengers get to walk away with exclusive Connor’s merchandise via the sure win “Spin & Win” game!
Throughout the month of September, you too can take up the Connor’s Perfect Pour Challenge! Catch us at Pavilion KL @ Connection Level 3 every day from 4pm to 10pm; and 4pm to 12am on Fridays and Saturdays; or visit www.connorschallenge.my for the upcoming locations.
Last year, Connor’s unbranded stout challenge where consumers were given a blind taste test and a multisensory experience, was a resounding success with 96% consumers. The campaign clinched awards at the Loyalty & Engagement Awards 2019 by Marketing Magazine for Best Customer Experience (Silver), Best Use of Experiential/Live Marketing (Gold) and Best Use of Direct Marketing (Silver).
10 finalists were selected in August to battle it out for the first millionaire crown of the contest
1 finalist walked away with RM10,000 cash prize and 9 finalists were also rewarded with RM1,000 cash prize at the final stage of the contest
KUALA LUMPUR, 17 September 2019 – In conjunction with its nationwide “Botol-botol Menang Sejuta” contest, Etika Sdn Bhd (“Etika”), one of the most prominent Halal beverage companies in Malaysia, reached out to 10 shortlisted finalists in August and rewarded them with total cash prizes of RM19,000! Ongoing till the end of September (30th September, 2019), the stakes heighten in the remaining contest period as Etika continues to search for two more lucky millionaires in September where they stand a chance to walk away with RM1 million cash prize each. All contestants had to do is to buy participating products, look under their white bottle caps and redeem the codes in Boost!
During the grand finale, the 26 year-old technician from Johor, Siti Nur Athira, walked away with RM10,000 cash prize as a reward for passing the first round of eliminations. All the other 9 finalists were also rewarded with RM1,000 cash prize.
In an effort to reward their loyal consumers for the support they have received over the years, Etika is giving out more generous incentives for every purchase. Specially-packaged with white bottle caps during the campaign period, each bottle cap consists of a unique code which is redeemable in Boost, the leading digital e-wallet in Malaysia.
“Etika has always been a brand about the people. We invest our time into what matters to our fans and consumers the most. We look at consumer trends, habits, preferences and denote how we can best connect with our fans, such as a reward program. Housing over 18 Malaysian favourite brands, Etika aims to give back to our nation through spreading good vibes throughout our consumer experience journey. With “Botol-botol Menang Sejuta” contest, we want to reward our fans to thank them for their long-standing support for Etika in our journey thus far,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business at Etika Sdn Bhd.
Counting smiles and dreams
Siti, who has been actively participating in many giveaway contests in the recent years, finds herself overjoyed to be a lucky winner of RM10,000 cash prize. In fact, the grand prize from “Botol-botol Menang Sejuta” contest is by far the biggest prize she has ever won in her entire life!
“I feel incredibly lucky to pass through the elimination round and making it to the final stage was just overwhelming. The mechanics are so simple. All you have to do is to grab your favourite Etika drink from the store and you may just be a bottle cap away from your millionaire dream,” shared Siti. “I’m glad that I could still get RM10,000 cash prize despite being eliminated in the second round. Not only that, my mum and I could enjoy many rewards from the Boost redemptions. I’m going to share the prize with my family because this is a team effort,” continued Siti.
Other shortlisted finalists were also delighted to find themselves walking away with RM1,000 cash prize. One of the shortlisted participants, Kartiny Binti Kamaludin (57 years old) from Kedah, shared her happiness after the event: “I’m still grateful because I bagged home RM1,000 cash prize! I read about this contest on the newspaper and immediately enrolled all my family members to join. Each of us made at least 20 redemptions on Boost – but I was the lucky chosen one.”
Kartiny also shared her strategy to make it to the finale: “I strongly encourage everyone to try their luck because all you have to do is to drink, look under the bottle cap, and redeem. For my family and I, we try to buy from many different locations – a variety of stores and hypermarkets, both in Kedah and Kuala Lumpur.”
Two more eligible winners to walk away with RM1 million cash prize!
From now till 30th September 2019, Etika is still on the lookout for two more eligible winners crowned to be the next two millionaires. All you have to do is to buy any of your favourite Etika beverages ranging from Pepsi, 7UP, Mountain Dew, Mirinda, MUG, Revive Isotonic, Tropicana Twister, Lipton, Calpis or Kickapoo with a white bottle cap during the promotion period.
After purchasing any of the brand’s bottle, you would have to look under the white bottle cap for a unique code. Next, key in the Boost Redemption Codes in your Boost account. The reward embedded in the unique code will be immediately credited into each account – a maximum of twenty (20) credits rewards can be redeemable throughout the contest period. The more codes each account redeems, the higher the chance of eligibility to be one of the shortlisted finalist in the upcoming final event to bag home RM1 million cash prize! For proof of purchase, don’t forget to retain the original white bottle cap.
Time’s ticking till the end of “Botol-botol Menang Sejuta” campaign. Are you ready to be the next millionaire?
Malaysia, March 9th, 2017— Malaysian based BloomThis, BMS Organics, Livlola alongside 23 e-commerce merchants in Southeast Asia were honored at the inaugural iPrice E-Commerce...
