Hausboom, a Malaysia-based carbonated soft drink producer, has unveiled a new carbonated soft drink with a unique roti bakar (toasted bread) flavour. The marketing message is why eat when you can drink it.
Hausboom Roti Bakar Buttertoast is a limited edition product and comes with the butterscotch and vanilla flavours.
Roti bakar, based on our understanding, has a rich kaya or buttery taste, but when it comes in the butterscotch flavour, it will likely disappoint a lot of consumers.
The 275ml drink is available at 7-Eleven at a price of RM 3.50.
Win tickets to Universal Studios Singapore, TGV Beanie Hall Access vouchers, exclusive movie premiere tickets and more.
Kuala Lumpur, 23 May 2019 â The new Jack ân Jill Calbee potato chips that has been offering big crunchy waves, is now treating consumers a chance to elevate their snacking and movie experience. This June, the wave will come churning the hearts of movie fans as Jack ân Jill Calbee will be leaving its mark with a movie inspired nationwide consumer contest, in-store roadshows and sampling as well as a superhero blockbuster movie premiere screening this early July.
Jack ân Jill Calbee was recently launched in January 2019 by the Joint Venture between URC Snack Foods Malaysia who is widely known of the âJack ân Jillâ mother brand, and âCalbeeâ â the leading potato chips manufacturer in Japan. Since its launch, the brand-new potato chips that comes available in Classic Salted, Smokey BBQ and Flaminâ Chilli flavours has been much sought after by snack eaters. Emmanuel B. Puno, SVP of URC Indonesia, Malaysia and Singapore said â2019 is set to be a year for blockbuster flicks. While Malaysiaâs young adults constantly seek for quality snack food that offer great flavours, we aspire to be their first choice as a âgo-toâ snack to complement their screen time. We definitely want our consumers to fully experience the best of our snacks when enjoying a nice filmâ.
Jack ân Jill Calbee is giving away TGV Beanie Access Vouchers for 2 pax to 200 lucky winners for a treat to an elevated movie experience and even better, the Grand Prize: an all-in travel package to Universal Studio Singapore for two. Consumers stand a chance to win these amazing prizes with every purchase of Jack ân Jill Calbee worth RM8 and by just tagging their favourite movie buddy on Jack ân Jill Calbeeâs Facebook contest post.
As an added bonus, Jack ân Jill Calbee is inviting its consumers to join them for a superhero blockbuster movie premiere night this July 2019, at IMAX TGV One Utama where they can truly experience what a movie night should be. To redeem a pair of these exclusive movie premiere passes, spot Jack ân Jill Calbeeâs activation booth at selected Aeon outlets in the Klang Valley.
iNatural, a Japanese-quality premium, natural ice cream made from Malaysian fruits and ingredients have launched a new Mix Berry variant. We have previously covered iNatural when it was first launched in 2017. The new Mix Berry sorbet bar is a combination of blueberry and strawberry with a high content of real fruits and has a strong fruity taste.
In addition to Mix Berry, iNatural, founded by Japanese entrepreneur Kohei Taki, has
also introduced a new design for its single pack and has upsized it to 72g from
65g. The retail price per stick is RM3.90, which is a reasonable price taking
into account similar ice creams in stick that have a high fruit content are
selling at RM7-8 per stick.
iNatural ice cream is free from preservatives,
stabilisers, emulsifiers, additional colour or additional flavouring (less than
0.01%).
iNatural ice cream is available at premium grocers in the Klang Valley such as Cold Storage, Mercato, Jaya Grocer, B.I.G, de Market.etc. For the store location, please visit their website by clicking the link here.
Coca-Cola Malaysia has introduced Sprite with reduced sugar that also comes with the Healthier Choice logo. This is an example of how Coca-Cola Malaysia uses reformulation to prepare itself for the impending implementation of the sugar tax on 1 July 2019.
The sugar content has been lowered to 4.6ml per 100ml, which is below the threshold of the sugar tax. Under the sugar tax, the government will impose a 40 sen per litre excise duty on drinks that contain more than 5g of additional sugar or sweeteners per 100ml.
Coca-Cola Malaysia lowers the sugar by using artificial sweeteners acesulfame-K and sucralose but balances the sweet taste with sucrose.
The beverage giant has previously attempted with sugar-free Sprite by launching Sprite Zero to the Malaysian public at the end of 2016 but it was soon discontinued. In neighbouring Thailand, Sprite No-Sugar with the Healthier Choice logo was launched in April 2019. For the Malaysia market, a compromised seems to have been made to ensure consumers still have the familiar taste of Sprite albeit with a lower sugar content.
RedMart, which Lazada acquired for an undisclosed sum in November 2016, has announced in April 2019 of the launch of Code Red Lemongrass Pale Ale, a collaboration with Singapore-based craft beer maker Archipelago Brewery.
This limited edition craft beer is described “as unique as it is local, where fruity esters from the Ale yeast mingle perfectly with late additions of lemongrass and jasmine to make this beer a unique and truly refreshing drink for all occasions on another hot day in Singapore.”
Archipelago Brewery Code Red Lemongrass Pale Ale has an ABV of 4.5%. A pack of 4x330ml is available on Redmart for SGD 19.80 as of 22 May 2019.
The collaboration between an online supermarket with a craft beer maker could point to further partnership with other food/drink brands. Such partnership provides assurance on quality and offers something that is fun.
Teh Javana, the RTD jasmine tea of Wings Indonesia, has launched a new variant sweetened with rock sugar (gula batu). Consumers wanted lighter tasting packaged tea and one way to make the tea lighter is to use rock sugar, said Product Manager Teh Javana Devi Chrisnatalia as reported by Beritasatu.com.
Competitor Nu Green Tea from PT ABC President has launched Nu Green Tea Rock Sugar in 2018, making it the first green tea with rock sugar in the market.
The use of rock sugar does not necessarily means the drink is lower in sugar but it does provide the drink with a more natural attribute through the use of natural rock sugar.
Teh Javana is aimed at the 18- to 28-years old. The brand aims to turn Teh Javana into the beverage of choice for millenials who are keen to explore and try different food and travel, said Devi.
When it comes to smartphones, Singapore is
ranked as one of the highest globally for smartphone penetration. Various
mobile app continued to rise in popularity – with the usage and need of
shopping online that have become ubiquitous.
We canât deny how essential mobile phone to be
used for almost every aspect of our lives. In fact, a report stated that
Singaporeans downloaded 245.4 million apps in 2018 spending approximately
US$399.3 million on apps alone.
Although mobile apps today play an important
role, a number of Singaporeans still prefers to browse for product and conduct
purchases on desktops. This was evident in our previous study on the State of E-commerce.
We conducted a study
to portray who were the mobile e-commerce shopping apps with the highest
monthly active users in Southeast Asia in Q1 2019 with the help of App Annie
Intelligence. This data comprises combined iPhone and Android phone averaged
monthly active users, Q1 2019 in selected countries – Singapore, Malaysia,
Indonesia, Philippines, Thailand, and Vietnam.
We also analysed the top most visited
e-commerce platforms in Southeast Asia in Q1 2019 obtained through SimilarWeb.
The companies selected for this study were amongst the top 50 most visited
platforms – on desktop and mobile web – in Singapore.
Lazada, Qoo10, Shopee, & Taobao Were The Most Actively Used Apps
Lazada
Lazada juxtaposed its annual anniversary event
to offer a varied range of products and prices that took place from 21 to 27
March 2019. The platform received a tremendous amount of traffic over week-long
celebration that came to its peak with a 24-hour shopping extravaganza on 27th
March.
Through the app itself, on average shoppers
would log on as often as six times a day to play in-app games. On top of that,
Lazada live streamed performances artistes on its app to attract consumers.
More importantly, Lazada has strengthened its
position as a key e-commerce player in Singapore as Redmart was integrated into Lazadaâs app and
website on 15 March 2019. Customers now are able to browse to more than 400,000
retailers in Lazadaâs ecosystem – within the same app as what users have been
using and at redmart.lazada.sg.
Nonetheless, Lazada requires a series of app
updates over the next few months as well as launching the Redmart features and
functionalities which is hoped will be ready by end-June 2019. These include;
order amend, delivery slot incentives, my list features, search functionality,
delivery slot reservation, and order rescheduling.
Furthermore, Chinese New Year 2019 that fell on February
4th to 5th – coincides with the February new moon and the year of the pig – was
celebrated by people in Southeast Asia countries as a time to honor deities and
to be with family.
In conjunction with this Lunar New Year,
Lazada Singapore celebrated its CNY campaign with huge promotions, such as 888 flash deals, up
to 88%off, and up to $88 vouchers. It is a celebration sale period as consumers
will actively go through the Internet and e-commerce to find what they need for
the preparation of the occasion.
Qoo10
Qoo10 remains as a strong competitor in
Singapore with the 2nd highest in monthly active users on its mobile app in
Singapore in Q1 2019. The Singaporean-based e-commerce company in 2018 stated
that the company will continue to focus its progress on the city-state and
remains as a strong competitor in the mobile shopping app arena.
Among the possible drivers of its performance
in Q1 2019 could be the introduction of its partnership with Grab Pay that
provides consumers the option to pay later for rides, food delivery, and for
shopping on Qoo10.
Ku Young Bae, the CEO of Qoo10 is optimistic
of its companyâs future as there is much room for improvements such as in its
diverse product selection, more cross-border merchant sources, a predominantly
domestic vendor base, self-owned cross-border shipping network, and price
competitiveness to drive further growth in Singapore.
Shopee
Shopee – as the third most actively used app –
is amongst the fastest growing e-commerce apps as compared to others in the
list of the most active users in Singapore. Shopee was founded in 2015 where
the trend in Southeast Asia had a tendency towards users were to purchase
through their smartphones. Founded since 2015, the e-commerce company has
considered itself as a mobile-first platform, prioritising its developments on
the mobile app, which has made them amongst the most actively used apps in
Singapore. In terms of its overall ranking, Shopeeâs mobile app was ranked at
2nd place amongst other apps.
In its past months, prioritised a
âhyper-localisedâ user experience approach by having a different app for each
country. This was part of their strategy to focus on taking a highly localised
approach to each market. Sea – the parent company of Shopee – in March 2019
stated it aims to raise US$1.5B in an effort to drive further growth for Shopee.
It also has become the most visited e-commerce platform (on desktop &
mobile web) in Southeast Asia during the quarter, which garnered a total
traffic increased by 5% from website and app combined as compared in Q4 2018 to
184.4 million visits.
Taobao
As the fourth most actively used app in
Singapore in particular, TaoBao seemed to be performing well in countries where
there were more consumers proficient in the Chinese language – Mandarin.
As such, Taobao although usable in other countries in Southeast Asia, was most
actively used in Singapore and Malaysia. Taobao was actively used in Singapore
as most sellers would provide delivery services to Singapore as well as
attractive deals and products that are sometimes not available in the country.
Beyond its ley mobile app, Taobao products are
also available to Singaporeans via a Taobao agent or third-party platforms such
as EZBuy, SGShop, Peeka, and Oops.
The Most Visited E-commerce Platforms on Desktop & Mobile Web in
Singapore and Southeast Asia
Qoo10 remains as the most visited e-commerce
platform in Singapore, garnering an average of 7.9 million visits on desktop
and mobile web in Q1 2019. Subsequently, Lazada was the second most visited at
7.4 million visitors and Shopee at 2.5 million visitors in the same period.
Totalling the overall traffic garnered in Q1
2019 across Southeast Asia, Shopee is the most visited e-commerce platform in
Southeast Asia (six countries â Indonesia, Malaysia, Philippines, Thailand,
Vietnam, & Singapore) in Q1 2019 with a total average of 184.8 million
visitors.
In terms of ranking, Lazada remains as the
most visited platform (on desktop and mobile web) in Malaysia, Philippines, and
Thailand. Overall, Lazada obtained 179.7 million visitors in Q1 2019 (six
countries â Indonesia, Malaysia, Philippines, Thailand, Vietnam, &
Singapore).
Please
click on one of the links below to view the data in detail for each country.
More findings in the overall Map of E-commerce Report for Q1 2019.
We
are always happy to share our insights with our clients, the press, academia
and more. Should you decide to utilise our data or visuals, please attribute us
by including this sentence âFrom the Map of E-commerce, iPrice Group, April
2019â with a hyperlink to one of these URLs:
Malaysia :
https://iprice.my/insights/mapofecommerce/
Report Methodology for Vital Insights on Mobile E-commerce Shopping Apps in Southeast Asia in Q1 2019
App Annie Intelligence
for iPhone and Android phone were derived from mobile usage data collected from
a large sample of real-world users, combined with additional proprietary data
sets. For the purposes of this report, an active user is defined as a device
having one or more sessions with an app in the time period. A single person may
be active on multiple devices in any time period and will therefore be counted
as one user per device in the total active users. For example, when a user logs
into the app, it would be counted as a session during a given month and counted
as an active user.
Monthly Active Users
(MAU) rankings in this report are based on unified apps made possible by App
Annieâs exclusive DNA. In unified apps, similar versions of the same app with
different names and on different platforms are unified. For example, ShopeeSG:
Lowest Price Madness on iOS, and ShopeeSG: Men Sale for Android on Google Play
are all aggregated and ranked as a single Shopee unified app.
Data in this report
reflects App Annieâs current estimates and DNA relationships for all time
periods as of the time of publication. This includes data restatements as App
Annie is continuously refining its algorithms to provide its customers with the
most accurate estimates possible. Historical data may also be restated from a
prior publication, a standard practice for the industry. Certain trademarks
and/or images used in this report may belong to third parties and are the
property of their respective owners. App Annie claims no rights in such
trademarks or images.
App
Category and Top App Definitions
Mobile E-commerce apps
were identified by iPrice Group and App Annie from the Shopping categories on
the iOS App Store and Google Play. Our analysis is limited to Apps were
identified as coming from organizations that primarily sell physical products
to consumers. This includes apps from organizations with no, or a limited
number of, physical outlets, or universal shopping basket apps that facilitate
transactions through other retailers. The analysis excludes apps that primarily
drive C2C transactions, third parties providing vouchers and coupons, and apps
not related to selling goods despite being from retailers.
Report
Methodology for Vital Findings on the Most Visited E-commerce Platforms in
Southeast Asia in Q1 2019
All data on the total
visits on desktop and mobile web in this study were taken from global traffic
figures from the respective websites as of April 2019 from SimilarWeb. The
following industries were not included in this list: e-ticketing, financial
services, rental services, insurance, delivery service, food & beverage,
meta-search, couponing, cashback websites and ecommerce who solely provides
classified ads/P2P services.
To ascertain the most
visited local and Southeast Asian-based e-commerce platforms on desktop and
mobile web, international applications were not included in this category.
Insights based on SimilarWeb data.
Report
Methodology for Mobile E-commerce Shopping Apps Highest Overall Rank
Mobile shopping
applications were ranked by averaging the rank of the selected applications
between 1 January 2019 and 31 March 2019. To ascertain the top local and
Southeast Asian-based mobile shopping applications, international applications
were not included in this category. Data obtained from App Annieâs Rank History
feature.
***
About App Annie
App Annie delivers the
most trusted app market data and insights for your business to succeed in the
global app economy. Over 1 million registered members rely on App Annie to
better understand the app market, their businesses and the opportunities around
them. The company is headquartered in San Francisco with 450 employees across
15 global offices. App Annie has received $157 million in financing, including
from investors such as Sequoia Capital, Institutional Venture Partners, IDG
Capital Partners, e.ventures, Greenspring Associates, and Greycroft Partners.
About iPrice Group
iPrice
Group is a meta-search website operating in seven countries across South East
Asia namely in; Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, and HongKong. Currently, iPrice compares and catalogs more
than 500 million products and receives about 20 million monthly visits across
the region. iPrice currently operates three business lines: price comparison
for electronics and health & beauty; product discovery for fashion and home
& living; and coupons across all verticals.
Chicken skin is going places. Traditionally eaten as a street side snack in Southeast Asia particularly in the Philippines and Thailand, we have seen the foodservice sector such as KFC, Bonchon Chicken and Texas Chicken as well as the packaged food sector launching chicken skin offerings.
KFC in Indonesia is the latest to launch chicken skin in time for Ramadan. The new chicken skin menu is priced at IDR 13,636.
In Indonesia, Texas Chicken previously introduced its chicken skin pack comprising one piece of chicken, chicken skin, rice and regular Pepsi for IDR 30,909 in March 2018.
In Thailand, the South Korean fried chicken restaurant chain Bonchon Chicken introduced its own chicken skin dish in March 2019.
Chicken skin has the potential to become the next snack ingredient, while riding the popularity of fish skin but first, it has to overcome consumer concern about calorie and fat. However, most of the fat in chicken skin is unsaturated and is found to lower cholesterol and blood pressure. This message has to go across to consumers who are increasingly looking for an indulging and guilt-free snack.
Strawberry Cheese Cake flavour. Image from Aje Thai
Aje Thai Co, the maker of Big Cola, has released a series of new carbonated soft drinks in Thailand. The beverage maker is using new and novel flavours to excite consumer interest in its beverages.
In yet another dessert-inspired flavour, a common feature in new product innovation in the beverage/dairy sector in Thailand, Aje Thai has released a strawberry cheese cake flavoured carbonated soft drink.
Other new product innovations include watermelon, sakura and apple cider.
The Coffee Bean & Tea Leaf (CBTL) is offering Palm Sugar Coconut Ice Blended drink in Malaysia – latte and nitro cold brew latte. The Nitro Cold Brew Latte is only available at selected stores.
Starbucks meanwhile has launched Hari Raya desserts inspired by local flavours. They comprise Green Velvet Nangka Cake (RM13.70), Gula Melaka Donut (RM7.20) made with gula melaka (palm sugar), Bandung Ăclair (RM7.30) and Ondeh-Ondeh Muffin (RM8.20).
From left to right: Bandung Ăclair, Green Velvet Nangka Cake and Gula Melaka Donut. Image from Starbucks captured from worldofbuzz.com
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