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Fresh fig gains spotlight as Malaysians start to eat fresh

Image from GAYOT

Fresh figs (buah tin in Malay) is becoming increasingly becoming popular in Malaysia. The key reason for its growing popularity is the increasing supply of fresh figs from farms that have sprung up in Malaysia in the past few years.

Interestingly, a few of the fig farms are located in the fringes of the urban areas in the Klang Valley. For example, the farm of Mystique Figs Sdn Bhd is located in Gombak, Selangor at the Pusat Pertanian Gombak, while Mutiara Figs Marketing has its farm situated at Kampung Jalan Kebun in Seksyen 30, Shah Alam.

Image from Mutiara Figs

Other farms are further afield. For example, Saf Fa Fig Garden is located in Kampung Kuala Rembang Panas in Kuala Pilah, Negeri Sembilan where the company has around 2,000 fig trees on two acres (0.8ha) of land, reported Focus Malaysia in October 2016. The Al-Ridzuan Fig Fiesta One Malaysia (also know as Fig Fiesta Malaysia) is based in Kampung Merbau Sempak, Sungai Buloh.

Fig close to the heart of Muslim

Most of the fig farmers in Malaysia are Malays and the Malay community has a higher awareness of the nutritional benefits of figs compared with the Chinese or Indians in Malaysia due to the reference of the fruit in the Quran.

Prophet Muhammad SAW once said “If a Fruit ever descended from Paradise, I would say that this is it, as heaven’s fruits contain no pips. Eat from it as it relieves haemorrhoids and treats gout.”

Mutiara Figs products showcased on TV Al-Hijrah, an Islamic TV station in Malaysia

Commercialising value-added figs

Most of the parts of the fig trees can be used. According to Ridzuan Abdullah, the owner of Al-Ridzuan Fig Fiesta One Malaysia, fig latex can be turned into a dishwashing liquid, fig seeds can be turned into lubricant or edible oil and low-grade figs can be turned into alcohol through fermentation, reported The Star in 2015.

At the moment, apart from fresh figs, fig farmers are adding value to the fruit by producing jam, tea, sauce, chocolate and juice. Mutiara Figs has created relish, caramelised jam and sambal bilis sauce from figs, while localising the flavour with the use of anchovies (ikan bilis) for its sambal sauce.

Fig relish, caramelised fig and sambal bilis fig. Image from Mutiara Figs

Another popular use of fig is fig tea, known to help in the control of blood sugar level and good for weight control.

Mutiara Figs collaborates with Euro-Atlantic

Mutiara Figs has formed a partnership with Euro-Atlantic Sdn Bhd to distribute Mutiara Figs to consumers. Euro-Atlantic is one of the leading importers and distributors of specialty fruits, vegetables and marine produce based in Kuala Lumpur. The fig producer took part in the recent FHM (Food & Hotel Malaysia) 2017 in September taking up a space in the Euro-Atlantic booth.
Black Jack fig plants from Mutiara Figs at FHM 2017. Photographed by the author.

The partnership could potentially expose more Malaysians to the goodness of fresh figs. At the moment, figs are commonly sold in the form of dried figs as imported fresh figs are too costly to sell here.

Potential to apply fresh fig in food innovation

As fresh fig is now available in Malaysia, food manufacturers can start incorporating fresh fig into their products. A good example is the new Farm Fresh spoonable yogurt with fig made from fresh milk.

Farm Fresh new yoghurt with fig (left). Photographed by the author.

Mini Me takeaways

Fresh figs are surprisingly thriving even in the harsh tropical climate in Malaysia. The price for a new plant is not cheap with a starting price of RM 100 per plant. A matured plant costs at least RM 600 depending on the varieties. As more fresh fig supplies come into the market, the fruit has the potential to become mainstream. The most important thing for food manufacturers is to capitalise on the growing trend for fig.

Here are the key contacts:

Mystique Figs

  • Contact: 012-9209385/019-2884798
  • Email: mystiquefigs@gmail.com

Mutiara Figs

  • Contact: 017-6536977/017-8849551
  • Email: mutiarafigs@gmail.com

Malaysians Still Interested in Apple’s New iPhones?

An Analysis of Malaysians’ Search Interests via Google Trends

In 2016, it was estimated that Malaysian consumers spent more than RM6.8 billion (US$1.27 billion) to purchase smartphones. Mobile phones has played a huge role in most Malaysians’ daily lifestyle to an extent that three out of five consumers say they cannot imagine life without it. As such, it is conventional that Malaysians are always on the look-out for the newest technologies that would further enhance their quality of life.

This was evident as there was a big surge of search interest on Google as Apple launched the new iPhones. Though Apple received somewhat a mediocre response as it was released in Australia and Canada, Malaysians have constantly searched for the latest news, reviews and prices of the new iPhone. To analyse Malaysians’ interest on Apple’s smartphones, iPrice Group conducted a study through Google Trends to find out if Malaysians are still interested in the new iPhones.

Malaysians Were More Interested in the New iPhones Than Indonesians, Thais and Vietnamese

Analysing search interest between 12th and 18th September, peak interest with the keywords “iPhone X” and “iPhone 8” appeared as early as 3:00am on 13th September when the announcement of the new smartphones was live-streamed from California, in the United States. The second surge of search interest appeared at dawn around 7:00am when most Malaysians awake for work. But when compared, search interest at 3:00am was much higher than 7:00am suggesting that many Malaysians stayed up late through the night to witness the live announcement of the new iPhones.

We conducted a similar study in Malaysia’s neighbouring countries and found that search interest differed when compared to Indonesia, Vietnam and Thailand. While search interest on the prices of iPhone X and iPhone 8 was most popular in Malaysia, consumers in the neighbouring countries had higher interest in prices of Apple’s previous smartphone models such as the iPhone 6 and iPhone 7. This is reflective of Malaysia’s economy as it currently ranks 3rd place (in GDP per capita) in Southeast Asia, suggesting that Malaysians were more interested in the new smartphones because they were more likely able to afford the new smartphones when compared to consumers in Indonesia, Vietnam and Thailand.

When comparing search interest between iPhone’s ‘plus’ models, Malaysians were more interested in the prices the iPhone 7 Plus than the iPhone 8 Plus. Though Apple has yet to announce the price of the iPhone 8 Plus prior to its 20th October launch, it was recently revealed that the pre-order price of the 64GB variant would be RM4,149. Not to mention that Apple lowered the prices of their previous models the same day the new iPhones were launched. The iPhone 7 Plus (128GB) now priced at RM3,849, is cheaper than the iPhone 8 Plus by RM300 and it remains a technologically advanced smartphone in the market.

Our findings in Google Trends suggests that Malaysian consumers were less interested in the iPhone 8 Plus and would prefer the iPhone 7 Plus as it would come at a cheaper price and with larger storage space. In addition to this, consumers who are able to afford the iPhone 8 Plus might opt to wait for the launch of the more advanced iPhone X in Malaysia as it is estimated to cost RM4,999 based on Apple’s launch in Singapore recently.

 Malaysians Were Uninterested with FaceID and Animoji

Apple’s iPhone X bezel-less screen gave the biggest visual change from their standard smartphone look and this resonated well with Malaysians as well. Along with the keyword ‘iPhone’, keywords such as ‘screen’ and ‘camera’ were the two most popular terms in Malaysia between 12th and 18th September. With leaks from various sources, news of Apple’s bezel-less smartphone has been making waves in Malaysia and momentum of this interest continued days after its launch.

In 2014, Time Magazine released a finding revealing George Town (Penang) and Petaling Jaya (Selangor) as among the top five ‘Selfiest City in The World’. The study was based on a database of more than 400,000 Instagram images tagged as ‘selfie’ that included geographical coordinates. The two Malaysian cities were ranked alongside highly photogenic locations such as Manhattan (NY), Manchester (England) and Milan (Italy). While many were surprised that the two cities were listed in Time Magazine, it is conventional that Malaysians would find the camera as a vital feature in a smartphone. This was evident in the recent iPhone launch, as the term ‘camera’ was the second highest right after ‘screen’.

On the other end of the spectrum, Malaysians were less interested with the new iPhone’s charging, Animoji and FaceID. Features such as FaceID and wireless charging was previously made available to Malaysians through more affordable Android smartphones such as Samsung’s Galaxy S7 Edge or the OnePlus 5.

Methodology

Utilising Google Trends, the findings were garnered by analysing search interest of Malaysians between 12th and 18th September 2017. The time graph in the first finding (Which iPhone Sparked the Most Interest?) was garnered by comparing the search interest of the following terms: ‘iphone x price’, ‘iphone 8 price’, ‘iphone 7 price’ and ‘iphone 6 price’. Data for “What About iPhone ‘Plus’?” was garnered by comparing the search interest of the following terms: ‘iphone 6 plus price’, ‘iphone 7 plus price’ and ‘iphone 8 plus price’. Data for the second finding (Malaysians Were Most Excited with Which New iPhone Feature?) was garnered by comparing the search interest of the following terms: ‘iphone screen’, iphone camera’, ‘iphone anomoji’, ‘iphone charging’ and ‘iphone face id’.

About iPrice Group

iPrice Group is a meta-search website where Malaysian consumers can easily compare prices, specs and discover products with hundreds of local and regional merchants. iPrice’s meta-search platform is also available in six other countries across Southeast Asia namely in; Singapore, Indonesia, Thailand, The Philippines, Vietnam and Hong Kong. Currently, iPrice compares and catalogues more than 100 million products and receives more than five million monthly visits across the region.

iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

Pascual yoghurt landed in Malaysia

The Spanish dairy company Calidad Pascual (formerly known as Grupo Leche Pascual) has introduced its ambient Pascual yoghurt in Malaysia in the second half of 2017. The long-shelf life spoonable yogurt does not need to be refrigerated, making it the first of its kind in the Malaysian market.

Sri Manisan Sdn Bhd is the local importer and distributor of Pascual yoghurt.

Long-life yoghurt contributes 4% towards Calidad Pascual revenue

Calidad Pascual derives 4% of its total revenue from the sale of pasteurised yoghurt amounting to 25.8 million Euros, according to the company’s 2016 report.  Among the key markets for long-life Pascual yoghurts are the Philippines, Angola and Guinea Ecuatorial. The company exports to around 68 countries worldwide.

Home in the chilled section

At the point of sale in grocery stores in Malaysia, Pascual ambient spoonable yoghurt is displayed in the chilled section to make it easy for consumers to make their selection. At the moment, all spoonable yoghurt products that are selling in Malaysia are displayed in the chilled section.

The image below was photographed by the author at Jaya Grocer premium supermarket.

Among the Pascual products in Malaysia are:

Pascual Greek Vanilla – targeting everybody. Pleasure and Indulgence. It has extra creamy texture and 5.6% fat content.

Pascual Creamy – For everybody. Focus on men. Comes with fruit pieces, 5.6% fat content and a creamy texture.

Pascual Lite 0% – For women from 25-45 years old who are worried about good health and fitness. It contains fruit pieces, 0% fat content, calcium fortified (15% recommended daily allowance) and is sweetened with Splenda.

Pascual YogiKids – It is for kids from 1 to 11 years old. The yoghut contains fruit puree and is fortified with vitamin E, A, B9 and D.

All the yoghurts are gluten free and certified halal.

Slides from Pascual
Pascual is positioned in Malaysia as a yogurt for “Pleasure and health for the whole family.”

Ichitan raining gold bars on lucky Indonesian RTD tea consumers

Founder of Ichitan PLC, Tan Passakornnatee famously known as Mr Ichitan, will be giving away 100 pieces of gold bar (30g) to “Harap Harap Emas” contest lucky winners in Indonesia. The contest, known literally in English as “Dreaming for Gold”, is a continuation of the RTD tea producer’s earlier highly successful “Mendadak Jutawan” or millionaire campaign from April-July 2017.

The “Harap Harap Emas” contest will run from October 2017 to December 2017. Coincidentally, Ichitan is also currently distributing gold bars to winners in its home market in Thailand.

https://www.facebook.com/ichitan/videos/1536604059696342/

New Ichitan Thai milk tea

During the “Harap Harap Emas” launching ceremony on 3 October 2017, the company unveiled the new Ichitan Thai Milk Tea for the Indonesia market. The new RTD tea drink is the first of its kind in the country and will be produced locally. The Thai milk tea will be made available in the local market soon and rides the growing popularity of Thai milk tea in Indonesia.

Image from Ichitan Indonesia Twitter

Marketing cost of “Harap Harap Emas”

Ichitan will be giving away a total of 3kg of gold. At the current price of USD 40,973 per kilogram of gold on 4 October 2017, the marketing expenses for gold alone will be a minimum of USD 122,919, which is equivalent to IDR 1.66 billion or 337,659 bottles of Ichitan Green Tea Honey (420ml) at IDR 4,900 per bottle.

Together with the previous IDR 9 billion cash giveaway, the marketing costs for the two programs amount to around IDR 10.66 billion or USD 791,511 (THB 26.41 million). As a comparison, Ichitan generated total revenue of THB 106.6 million from export in 2016, according to Ichitan Group PLC Opportunity Day Q1, 2017 held on 29 May 2017. Export revenue, which includes Indonesia, surged to THB 249.5 million in the first quarter of 2017.

Mini Me takeaway

Mr Ichitan is famously recognised as the person who generously gives away gold bar or cash to consumers. Such marketing technique has worked well in Thailand in the past. In Indonesia, the concept of giving away 100 gold bars and not just a handful of them is new, thus giving consumers a fair chance to walk home with the prize.

Ichitan’s method of splurging consumers with cash and gold will definitely boost sales in Indonesia. It also comes at an opportune time as sales of RTD tea in Thailand is falling, making Indonesia an important market for the company.

The image below was taken from Ichitan Q1 2017 Opportunity Day

Hydro Coco scenic packaging encourages consumers to explore Wonderful Indonesia

Hydro Coco coconut drink from Kalbe Farma has unveiled a new packaging design featuring top natural beauty spots in Indonesia. The scenic places include Broken Beach in Bali, Raja Ampat in Papua, Pulau Padar in Labuan Bajo and Atuh Beach in Bali.

Joint promotion with tourism ministry

The marketing program is a joint promotion with the Indonesian Ministry of Tourism to feature interesting sights on Hydro Coco packaging as part of the Wonderful Indonesia campaign by the ministry.

The image below shows Hydro Coco packaging featuring Raja Ampat Islands.

Such program will expose Indonesian consumers to unique tourist destinations within the country. The tourism program is also part of the “soft selling” approach implemented by Hydro Coco to reach out to consumers with interesting stories.” said Arwin N. Hutasoit, Head of Marketing at Kalbe Beverages as reported in a recent Kontan article. This comes as the “hard selling” days are over.

Get out to explore the natural beauty

The tourism campaign works both ways for Hydro Coco. It encourages Indonesians to get out of their sedentary life, which is one of the main causes of obesity, and to explore the wonderful beauty the country has to offer. Exploring and travelling are activities that are in line with the brand message of providing natural hydration to active consumers.

Earn brownie points from the government

Promoting Indonesia’s natural beauty is seen as a form of a national service by Hydro Coco that could potentially help the brand to earn brownie points from the government.

Papatonk, the shrimp cracker of PT United Harvest Indonesia, won the Primaduta award from the Tourism Ministry. The award was presented to the company by President Joko Widodo in an event in 2016. The main reason for winning the award was the brand has the Wonderful Indonesia logo on its packaging and a few lines about the destinations and local traditions, thus helping to promote Indonesian tourism abroad especially in China. The shrimp cracker is hugely popular in China with around 20 million packs sold in China a year, according to Tribunnews.com.

Papatonk promoting Bali on the packaging at Indonesia Week (Inaweek) in Shanghai in 2017. Photographed by the author.

Hydro Coco will not only promote the tourist destinations to domestic consumers, similar packaging will be sold in the export markets like Hong Kong, Japan, China, South Korea and the United Arab Emirates. The export market accounts for 5% of Hydro Coco sales. The company aims to increase the figure to 10% in the future.

Total sales of Hydo Coco reached 50 million units in 2017, said Arwin. The sales target for 2017 is to grow by double-digit. In 2014, the company sold 44 million units of Hydro Coco, according to Yusuf Hady, Deputy Director in Charge of Consumer Health Division 2 at Kalbe Farma in 2015.

Hydo Coco’s factory is located in Riau with an annual capacity of 70,000 tons a year. The coconut water is sourced from Sambu Group, which claims to be the single largest fully integrated coconut processor in the world.

Mini Me takeaway

Hydro Coco’s partnership with the Ministry of Tourism is a win-win for the brand. It continues the brand message of natural hydrating for the active lifestyle. It is also part of the brand’s corporate social responsibility to help promoting tourism, which inadvertently has the effect of highlighting the naturalness of Indonesia as a source of coconut water.

Contacts:

PT Pulau Sambu

Jakarta

Jalan Rawa Bebek no. 26 (Gedong Panjang), Jakarta Utara 14440. Telepon: (021) 6603926, 6604026, Fax: (021) 6690412. Email: psj@dnet.net.id

Pulau Sambu Singapore Pte Ltd

Singapore

19 Tanglin Road # 11-01/02 Tanglin Shopping Centre Singapore 247909 Tel: +65 67347138 Fax: +65 67348601 Email: info@sambu.com.sg

99 Speedmart celebrates 30th anniversary, eyes 2,000th outlet

99 Speedmart has announced the celebration of its 30th anniversary and the opening of its 1,000th outlet in Malaysia. The 1,000th outlet was opened in Shah Alam Seksyen 13 on 12 August 2017.

For 30 years, 99 Speedmart has been serving consumers with shopping convenience and affordable prices. The outlets open from 9am and close on 10pm. They provide consumers with their daily shopping needs for packaged goods and essential grocery items. As 99 Speedmart does not sell fresh produce, consumers still have to get their vegetables and meat from the wet markets, sundry shops or supermarkets.

Proximity shopping

99 Speedmart in Ampang Jaya area in the state of Selangor. Google Map.

The unique selling point of 99 Speedmart is proximity shopping for consumers who want to top up their grocery. The price is competitive comparable with modern hypermarket or supermarket chain. The most notable price advantage is baby food and disposable diapers, which take up a sizable space in the store, as there is a huge demand for such products at 99 Speedmart.

Image from 99 Speedmart

The example for the Ampang Jaya area in the state of Selangor shows how the 99 Speedmart outlets are located in the commercial district within walking distance from the residential areas (taman). Prime location makes 99 Speedmart accessible to even those without their own transport such as housewives, students and migrant workers.

The minimarket chain has also made available a range of services including bill payment, mobile reload and parcel pick-up and drop-off as well as ready-to-eat meals in-store, similar to the services offered by other convenience stores.

Rapid expansionIt takes less than 4 years for 99 Speedmart to grow from the 500th outlet to the 1,000th store, equivalent to the opening of more than 100 stores each year. The chain aims to expand its current store count to 2,000 outlets in the coming three to five years, reported The Star.

Still no presence in many states

Despite having opened its 1,000th store in August 2017, 99 Speedmart only has stores in 7 out of 13 states and 2 out of 3 federal territories in Malaysia. The current stores radiate out of Selangor and they are located in the states of Perak, Pahang, Negri Sembilan, Sabah, Melaka, Johor and in the federal territories of Kuala Lumpur and Putrajaya.

Among the states that are still not penetrated by 99 Speedmart are the northern states of Kelantan, Terrenganu, Kedah, Perlis and Penang and in East Malaysia’s Sarawak plus the federal territory of Labuan, reported Sinchew daily.

The strategy is to focus on cities with large concentration of the population for example in Kota Kinabalu, the state capital of Sabah, before moving into other smaller cities within the state.

Overseas expansion beckons

99 Speedmart has plans to expand overseas as some Asian countries still do not have minimarkets, said Lee Thiam Wah, founder and managing director of 99 Speedmart. However, the overseas expansion will only happen after 5 to 10 years, said Lee. The company is currently studying the markets in Thailand and China.

Revenue reached RM 3 billion in 2016

Sales revenue of 99 Speedmart reached RM 3 billion in 2016, up from RMB 2 billion in 2014 and RM 1 billion in 2011, said Lee. He expects revenue in 2017 to rise to RM 3.5 billion, thanks to the expansion of the store network.

As a comparison, 7-Eleven Malaysia generated revenue of RM 2.1 billion in 2016 with 2,122 outlets at the end of 2016, while Tesco Malaysia posted revenue of RM 4.45 billion in the financial year ending February 2017 with 71 outlets. This makes 99 Speedmart an important chain for FMCG sales in Malaysia.

 

 

 

Find Marmite, Bovril at oyster sauce section

For Malaysians who like to make Marmite chicken or add a bit of Marmite in their porridge, it is important to know that Marmite and Bovril will now be in the supermarket’s oyster sauce section from 1 October 2017.

This is an important development for Marmite and Bovril. In some supermarkets, these two products are kept securely inside the glass cabinet, usually behind the cashier. In other supermarkets, they can be found in the same rack as sweet spreads.

The image below, photographed by the author, shows Bovril and Marmite on the top shelf surrounded by sweet spreads at Cold Storage.

It makes more sense to place Marmite and Bovril in the sauce section because Malaysians rarely eat them as a spread. Rather than consuming with bread like what the British or Australians do, Malaysians generally mix it in their porridge or use it as a cooking ingredient to produce the famous Marmite chicken.

Marmite Pasta

Unilever, the company that owns Marmite and Bovril, is creating other Marmite-inspired recipes including Marmite pasta. This is seen as move to diversify the usage of Marmite in cooking. The brand recently launched a co-branding promotion in Malaysia where a Marmite 470g now comes with a free pack of San Remo Elbows.

The appearance of many Marmite-inspired dishes comes as households are slowly ditching the real Marmite and opting for a cheaper substitute. One example of the Marmite substitute is Fatmum Mummite Sauce (肥妈妈蜜酱料). Note the use of the word “Mummite” instead of “Marmite.”

Mini Me takeaway

It is prudent to place Marmite and Bovril in the same shelf as sauce as both are mainly used for cooking. However, the advent of cheaper substitute is posing a real challenge to Marmite, which raises the need for the brand to evolve to create more exciting and innovative recipes. I believe now is the time to create some excitement by introducing the Squeezable Marmite in Malaysia.

 

Vitagen celebrates 40th anniversary, Yakult sponsors national athletes

Vitagen, Malaysia’s first and number one cultured milk drink, has unveiled a limited-edition bottle to celebrate its 40th anniversary in Malaysia. Vitagen was first launched in the country in 1977.

Vitagen has over 60% market share

The brand has cornered more than 60% share of the local cultured milk market, said Contra Enterprises Sdn Bhd deputy general manager Michael Ong in The Star daily article dated May 2013.

Yakult growing fast

This means, the second placed Yakult should have around 40% market share. Japan’s Yakult was officially established in Peninsular Malaysia in February 2004 and is Vitagen’s main competitor.

Back in November 2013, then Yakult (Malaysia) Sdn Bhd Sales and Marketing Director Hiroshi Hamada mentioned the company is confident of becoming number one in three years [by 2016]. Yakult made available its namesake Yakult in Sabah in 2011 and opened a new branch office in Sarawak in 2013 to strengthen the business in the underserved East Malaysia.

Even though Vitagen is still number one right now, the mentioning of the plan to capture the pole position shows there is a strong possibility that Yakult is growing faster than Vitagen.

Yakult and Vitagen broadening target to adults

Cultured milk is seen as a drink for children. In order to grow the consumer base, the two brands are working hard to make it relevant to adults with the message of improving digestive health.

During the World Digestive Health Day Malaysia (WDHD) 2017, organised by the Digestive Health Malaysia Society (DHM) and Vitagen Healthy Digestion Programme, a landmark research by the Universiti Kebangsaan Malaysia Medical Centre shows live and good bacteria could enhance the intestinal transit time. Vitagen has been celebrating the WDHD since 2009.

Yakult collaborates with sports institute

Yakult officially cemented its collaboration with the National Sports Institute of Malaysia (ISN) in August 2017 making Yakult the official probiotics drinks for ISN and for the choice for the national athletes from 2017 to 2020. The national athletes will enjoy 100,000 bottles of Yakult Ace Light each year over a three-year period.

The collaboration has the potential to turn Yakult into the beverage of choice for active consumers who would normally turn to isotonic drink after the workout, said Yakult Malaysia Managing Director Hiroshi Hamada. The ISN logo will appear on Yakult packaging from October 2017.

Yakult teams up with Chatime

Yakult is versatile and can be applied in food creation. The latest example is Yakult’s collaboration with Chatime to feature the probiotics drink in Chatime tea beverages.

Vitagen-inspired reipes

Vitagen also has other Vitagen-inspired recipes on its site including chicken chop in fruity sauce (using Vitagen orange) and Vitagen lollies.

Mini Me takeaways

Probiotics drink players are continuing to focus on expanding their consumer base including reaching out to adults and new occasion (sports) as the business is all about increasing volume sales. It is also important to create buzz through marketing such as the Yakult-Chatime partnership.

Marigold 1kg tub yoghurt for cooking debuts in Malaysia

Malaysia Milk Sdn Bhd has finally introduced Marigold yoghurt in 1kg tub in the Malaysia market. A similar range is already available in neighboring Singapore, a country which features most of the latest innovative products from Malaysia Milk. Some of these new products would eventually make their way into Malaysia.

Natural tub yogurt for cooking

In Malaysia, natural tub yoghurt is used primarily for cooking. The new Marigold natural yoghurt in tub is going down the same route with the tagline “Natural goodness for wholesome cooking.” The 0% fat natural yoghurt is free from sugar, zero cholesterol and comes with calcium.

The fat content of coconut milk, mayonnaise and butter is listed out individually to drive home the message Marigold yogurt is the healthier-for-you alternative to these ingredients in cooking or in food preparation.

We have seen a similar approach adopted earlier by Nestle Malaysia where its Nestle Natural Set Yogurt, which contains only 57kcal and 1.6g of fat, was compared with santan (coconut milk), which comes with 28g of fat for each 100g serving. The message is clear. Consumers have the choice to switch to a healthier yoghurt that is low in fat for cooking or food preparation. See the post here.

Here is how the new Marigold yoghurt is priced

Marigold Yoghurt 0% Fat 1kg is also available in strawberry.

 

Sunglo Squeeze pouch yoghurt maximises packaging to shout out goodness

The Malaysian Yoghurt Company Sdn Bhd has given its Sunglo Squeeze yoghurt in a pouch (120g) a makeover. Sunglo Squeeze was first launched in Malaysia in 2014 and is still the only locally-made yoghurt in a pouch in the domestic market.

The new packaging focuses on the convenient properties of pouch – “now you can eat yoghurt without a spoon!” The word “Squeeze” also now comes in more vibrant colours.

The nutritional properties of Sunglo Squeeze are highlighted on the back of the new packaging in easy-to-read point forms. The new packaging maximises the impact as consumers tend to decide their purchase at the point of sale.

 

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