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Malaysians seize the opportunity at Double Twelve Sales

By
Tan Heng Hong
-

Double Twelve Sales in Malaysia, a report by Picodi

If someone missed Singles’ Day and Black Friday, there’s nothing to worry about—here comes one more chance to hunt for bargains. Double Twelve is another whole day long opportunity to buy dream products at discounted prices. Picodi Analysis Team looked further into the subject and prepared a report about Malaysians’ attitudes toward Double Twelve. How many people are going to participate? How much are they willing to spend? What are they going to buy? We answered these questions in the report.

Malaysians seize the opportunity

Double Twelve Sales in Malaysia

Although one may think that after Singles’ Day and Black Friday people would have already bought everything they needed, the survey results show that Malaysians won’t miss a chance to save some money on shopping. 92% of them declare that they are going to participate in Double Twelve sales.

However, is Double Twelve really a chance to buy the stuff you need or just an opportunity for a little splurge? It turns out that almost half of the surveyed consumers come prepared. 36% of Malaysians say that they make lists before shopping and 36% declare that they compare prices in different stores before buying. Still, 56% of shoppers will go with the flow and buy spontaneously on Double Twelve.

It seems that some are already counting down the days to Christmas—the survey results show that more than half of Malaysians are going to use Double Twelve as a chance to buy gifts for others. The other half (43% to be exact) decided that they’re going to buy things for themselves.

No matter who it’s for, Malaysians aren’t going to hold back with spending money—the average shopper is willing to spend 415 MYR and buy 4.5 products.

Unsurprisingly, the most popular items that bargain hunters are going to look for are clothes and electronics, followed by entertainment, home appliances and underwear.

Bargain hunting right from the start

Shoppers' behaviour on Double Twelve

Without a doubt, the interest in Double Twelve among Malaysians is big. Let’s have a look at last year’s statistics to confirm this. The best proof is the 305% increase in traffic on 12 December compared to a regular day. What is more, the number of transactions on that day increased by 52%. The interesting fact is that most Malaysians are buying right from the start —the peak of sales was at midnight.

We know what Malaysians buy and when, the final question is—how? It turns out the use of mobile devices for shopping purposes is on the rise. Our internal data shows that 50% of online orders are placed using smartphones. Less than half—48% of consumers—make their orders using desktops. The remaining 2% use tablets for their Double Twelve purchases. The most popular devices used for shopping are Apple, Samsung and Xiaomi.

Double Twelve in numbers

  • 92% of Malaysians are going to participate in Double Twelve sales
  • An average shopper is willing to buy 4.5 products on sale
  • The most popular items are clothes, electronics and entertainment
  • The traffic on 12.12 increased by 305%
  • 50% of orders are placed using smartphones

Methodology

In the report, we used internal statistical data collected by the discount platform Picodi.com as well as the results of the survey conducted among 324 Malaysians.

Visit this site for more information and the discount codes!

Samyang enters the coffee chilled cup scene

By
Tan Heng Hong
-
Photo credit: Minimeinsights.com

Nescafe has kicked started the coffee chilled cup scene in Malaysia. The Nescafe Cup, which is made in South Korea, is crafted for indulgence and comes at a premium price.

Now South Korea’s Samyang, famous for its instant noodle, is launching its chilled coffee in a cup in Malaysia. It is available in Caramel Macchiato, Cafe Mocha, Espresso and Cafe Latte.

As most of the leading coffee in a cup comes from South Korea, Samyang’s South Korean credential would help to ensure the beverage will stand to benefit from its association with Korea.

According to its distributor Sing Long Foodstuff, the chilled coffee will be sold at Giant and Village Grocer. At the recently concluded Tastefully Food & Beverage Expo at Mid Valley on 7-9 December 2019, the Samyang chilled coffee cup was priced at a discounted price of RM 6 per unit. With that price point, Samyang chilled coffee in a cup does have a upper hand in price versus Nescafe. At the moment, The Nescafe Cup retails at over RM 9 per unit.

 

Teh Pucuk Harum can be enjoyed without fear of sugar

By
Tan Heng Hong
-

Teh Pucuk Harum RTD tea from Mayora is now available in a sugar-free option. The drink is sweetened with maltitol syrup, sucralose and acesulfame potassium. The recommended consumption is maximum four bottles a day.

Consumers now have a choice of regular, sugar-free and low sugar Teh Pucuk Harum. The only thing missing is the unsweetened version.

Panther Black beer made from four malts

By
Tan Heng Hong
-
Photo credit: Minimeinsights.com

PT Bali Hai Brewery Indonesia has unveiled a unique black beer that is made from four malts – chateau chocolate malt, crystal malt, Munich malt dan pilsen malt to deliver a more sophisticated taste to Indonesian beer drinkers. At the moment, most of the black beer is brewed using two malts.

The new Panther Black has an ABV of 4.9% and comes with the chocolate, caramel, toffee and nuts notes.

Panther Black Beer (500ml) in can retails at IDR 34,300 (USD 2.30) at Carrefour.

PUC Pioneers O2O Transaction with REVENUE for a Unified Cashless Experience

By
Tan Heng Hong
-
Group Managing Director and Chief Executive Officer of PUC Berhad, CHEONG Chia Chou (left) and Eddie Ng Chee Siong, the Managing Director and Group Chief Executive Officer of REVENUE Group Berhad (right) sealing the deal with a handshake.

Key highlights:-

  • PUC Berhad (“PUC”) partners with REVENUE Group Berhad (“REVENUE”) to launch the first QR based Online to Offline (“O2O”) transaction convenience in Malaysia facilitating eVouchers and eDeals redemption under REVENUE’s unified digital payment terminals
  • PUC also taps into REVENUE’s existing network of electronic data capture (“EDC”) terminals nationwide for local merchants to accept Presto Wallet as a payment option instantly

Kuala Lumpur, December 5, 2018 – ACE Market-listed company, PUC Berhad (“PUC”), today announces a partnership with REVENUE Group Berhad (“REVENUE”), a Malaysian cashless payment solutions provider, to launch a QR based Online to Offline (“O2O”) transaction convenience under REVENUE’s unified digital payment terminals.

PUC is the first in Malaysia to launch this partnership and will facilitate O2O eVouchers and eDeals redemption as their latest offerings in cashless transactions to merchants and consumers.

This collaboration will further see greater convenience to both merchants and consumers allowing them to redeem deals, eVoucher purchases and services at F&B outlets, petrol stations, click & collect hubs using QR-based solution and at the same time eliminating the time consuming, cumbersome physical voucher redemption procedures at point of sale.

Group Managing Director and Chief Executive Officer of PUC, CHEONG Chia Chou highlights, “This partnership is a milestone for PUC as Presto will be the first in Malaysia to enable O2O transaction convenience through the usage of QR codes. In this digital age, QR codes are becoming increasingly popular and this partnership will further encourage the adoption of digital lifestyles among local consumers.”

Mr Eddie Ng Chee Siong, the Managing Director and Group Chief Executive Officer of REVENUE said, apart from enabling the retail merchants to accept both card payments and mobile wallet payments, the digital payment terminals also enables facilitation of O2O eVouchers and eDeals redemption.

Additionally, this also allows consumers to enjoy discounts that online shopping often offer, and redeem easily in store using their mobile phones.

Presto Wallet as an Instant Payment Option for Local Merchants

On top of the facilitation of a Unified QR Payment terminal, PUC has also appointed REVENUE as PUC’s latest third party acquirer.

The appointment allows PUC to extend their merchant network by tapping into REVENUE’s existing network of approximately 25,000 electronic data capture (“EDC”) terminals nationwide for local merchants to accept Presto Wallet as a payment option instantly.

“REVENUE’s vast network of terminals will enable easier adoption of Presto Wallet through a unified QR payment system. The system will allow seamless integration within the network of terminals, hence, making it easier for customers to purchase items using Presto Wallet, thereby minimising frustration and long checkout queues,” Mr Ng further added.

The agreement for the launch of the QR based O2O transaction is signed between Presto Services Sdn Bhd (formerly known as Presto Universe Sdn Bhd), a wholly-owned subsidiary of PUC Berhad, and Revenue Harvest Sdn Bhd (“RHSB”), a wholly-owned subsidiary of REVENUE Group Berhad. The agreement appointing RHSB as PUC’s latest third party acquirer is signed between Presto Pay Sdn Bhd (formerly known as EPP Solution Sdn Bhd), and RHSB.

About PUC Berhad

PUC Berhad (“PUC”) was incorporated in Malaysia on 3 November, 1997 by China Founder Group. It was listed on the ACE Market of Bursa Malaysia Securities Berhad on 8 April, 2002. Throughout the years, PUC and its subsidiaries have built a solid foundation in integrated media services and payment solutions. In mid-2007, the Group embarked on a digital business journey. Today, the Group’s digital services include financial technology related services, new media, eCommerce, mobile payment, digital imaging, and artificial intelligence. These continuous efforts are in line with the Group’s vision to be a world-class homegrown digital lifestyle service provider. For more information, please visit www.puc.com.

About REVENUE Group Berhad

Established in 2003, with 15 years of operating history in the electronic payments industry in Malaysia, REVENUE has been servicing different customers including banks, non-bank institutions, physical store merchants, online store merchants and e-money payment scheme.

REVENUE’s products and services are divided into three segments, namely deployment of EDC terminals, electronic transaction processing and solutions and services related to payments infrastructure.

REVENUE offers a wide range of technology-led multi-channel payment solutions to different customers through its flagship platform, revPAY that provides the connectivity between front-end to back-end solutions.

Through its revPAY platform, REVENUE offers a single platform which facilitates the acceptance of payment transactions across various payment channels from physical EDC terminals to virtual payments (via e-commerce and mobile commerce channels) to QR Payment, thereby providing cost effective solutions to its customers.

Lighting Up Lives with 7-Eleven Malaysia

By
Tan Heng Hong
-
Kavitha (centre) and Lee (second from right) with the folks of Ebenezer Home and volunteers from 7-Eleven Malaysia and NGOHub Asia

Shah Alam, 6 December 2018 – 7-Eleven Malaysia, the nation’s top convenience chain store alongside with NGOHub Asia recently held a joyous Deepavali celebration with the community of Ebenezer Home, Shah Alam.

Incepted in year 2010, the home is dedicated to the elderly, disabled, mentally ill and less fortunate by founder Kavitha Subramaniam. Together with her husband, Kavitha started Ebenezer Home with the intention of providing loving care and freedom to those who seek shelter there. From the humble days of being a shelter for only 3 occupants, Ebenezer Home has flourished to 2 housing units with a total of 39 residents, segregated by gender.

Before the celebration began, the volunteers got to know the occupants through a ‘gotong-royong’ session, cleaning and tidying up the venue for the feast. An afternoon tea spread, prepared by the volunteers, included a delectable combination of traditional Indian appetizers and desserts. To further excite the community at Ebenezer Home, 7-Eleven Malaysia also prepared goodie bags containing snacks and daily essentials to be handed out.

7-Eleven Malaysia General Manager of Marketing, Ronan Lee said, “We are fortunate to be living in a multi-cultural nation, where celebrations of each other’s culture happen often. Today, we are honored to be celebrating the Festival of Light with the lovely community of Ebenezer Home. Seeing their faces light up with glee is especially rewarding to us and knowing that our efforts have positively impacted them motivates us to continue living up to our tagline of Always There For You.”

Ebenezer Home is currently seeking for financial support from the public to further expand the community and securing more facilities to ease the lives of the less fortunate living there. For more information on how to support Ebenezer Home, contact 016-355 2084 or visit their Facebook page.

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 34 years. 7-Eleven Malaysia is the pioneer and largest 24-hour standalone convenience store operator in Malaysia with over 2,250 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.

7-Eleven Malaysia unveils first black vanilla ice cream

By
Tan Heng Hong
-

Finally, 7-Eleven Malaysia has unveiled its soft serve ice cream – Loko Coco, Ivory Vanilla and Ebonylla (the first black vanilla ice cream in Malaysia). All of them are atop a charcoal cone.

Loko Coco and Ivory Vanilla are available at Level 1, Berjaya Times Square outlet.

Ebonylla is available at the 7-Eleven outlets at Sungei Wang Plaza, Ansa Hotel KL, KL Sentral and Terminal Bersepatu Selatan.

Both the Loko Coco and Ivory Vanilla are priced at RM 1.90 each and Ebonylla at RM 2.50.

The soft serve ice cream will be available in more stores soon.

Nestle Maggi 5-Minute mashed potato, spaghetti launched in Thailand

By
Tan Heng Hong
-

The Nestle Maggi 5-Minute brand from Germany seems to be making some headway with its Western pasta and mashed potato in Southeast Asia. At the moment, the Maggi 5-Minute brand has quite a sizable presence in Singapore.

In Thailand, two new Maggi 5-Minute products have just been launched in Thailand in October 2018 and are selling at 7-Eleven.

The two products are Maggi 5 Minuten Terrine Kartoffelbrei mit CrÚme fraiche & Schnittlauch (Mashed Potato With Sour Cream And Chives) and Maggi 5 Minuten Terrine Spaghetti in Pfifferling-Rahmsauce (Spaghetti in Chanterelle Cream Sauce).

Interestingly, some of the Maggi 5 Minuten were introduced in Thailand back in 2017 and 2016, which make them a limited-edition product.

11street & SOUL – Meet Your A.I. Running Coach – SOUL Run Free Pro Bio

By
Tan Heng Hong
-

Key highlights:

  • 11street partners with SOUL Electronics to introduce the world’s first artificial intelligence wireless earphones equipped with BiomechEngineÂź and real-time voice coaching.
  • Through GAIT analysis technology, the RUN FREE PRO BIO paired with the SOUL Fit App provides detailed analysis on running form and injury risk to enhance your running performance.
  • With an ergonomic design and interchangeable ear locks that give you a perfect seal in at all times, the RUN FREE PRO BIO also features safety LED and reflective cables for extra protection during night run.
(From L – R) Jenny Tay of 11street and Terry Ho of SOUL Electronics unveil the RUN FREE
PRO BIO now available via 11street

Kuala Lumpur, 04 December 2018 – It has become more apparent that Malaysian lifestyles are evolving into a more active and healthier one. Running has become one of the most common forms of exercise thanks to its accessibility – anywhere, anytime – and cost efficiency. However, like any other form of exercise, even one as simple as running, improper posture can lead to poor training efficiency or injuries. Providing a solution to this, 11street (www.11street.my), one of the leading online marketplaces in Malaysia, is partnering with SOUL Electronics, a global leader in consumer audio designed for the active and fitness-oriented lifestyle, to introduce the world’s first artificial intelligence wireless earphones, the RUN FREE PRO BIO with a voice coach function which gives you real-time advice during your run.

The latest in sports technology, the RUN FREE PRO BIO earphones powered by Beflex BiomechEngineÂź was designed to serve as your own personal coach that monitors your form to improve your running efficiency and lower your injury risk. Accompanied by the SOUL FIT app, the RUN FREE PRO BIO collects GAIT Analysis data by measuring them against various parameters such as your head tilt angle, symmetry, vertical oscillation, step length and width, cadence and shock etc. The SOUL FIT app then analyses your runs and provides you with detailed graphics and real-time feedback to improve your running performance and minimize your chances of an injury. With this, you will be able to review your performance and correct your running form after each of your training.

Terry Ho, Regional Business Manager of SOUL Electronics Limited said, “We design all our products to meet the needs of avid athletes and everyday fitness enthusiasts. We stay on top of the latest trends and are continuously in tune with the specific needs and desires of our consumers. The new RUN FREE PRO BIO is the first A.I. earphones we developed through our partnership with Beflex to provide a personalized wearable coaching solution. SOUL wants to bring the new generation of sports technology to the market, moving from tracking to coaching is aimed for all our upcoming A.I. products. Part of our goal through this collaboration with 11street is to tap into the community of Malaysians who are proactively pursuing healthier lifestyles and cater to their needs.”

Jenny Tay, Chief Marketing Officer of 11street said, “We’re delighted to be seeing more Malaysians investing in their health, based on our recent 11.11 sales, which catapulted the ‘Health & Beauty’ product category to the top three categories that shoppers purchased from. As such, this partnership with SOUL Electronics is both a timely and strategic move on our part to meet our customers’ needs by expanding our product listings within this category. We are thrilled to be the first in Southeast Asia to make the RUN FREE PRO BIO, the world’s first artificial intelligence earphones with GAIT Analysis, available to our customers during 12.12 sales and we foresee further adding more products to our platform that continue to encourage a healthy lifestyle.”

The RUN FREE PRO BIO wireless earphones boast a superior sound quality with apt-X stereo decoder for seamless connectivity in any environment and up to 11 hours of playtime with each full charge. Its weatherproof function also provides protection from sweat and water, while the ergonomic interchangeable ear locks provide the perfect seal and for the different sizes of ears. Adding to that, the earphones are equipped with safety LED lights and reflective cables for extra visibility and safety during night runs. SOUL continues to expand their sports and lifestyle series and focus on True Wireless and A.I. products development to offer audio industry’s best audio solutions that offer sound quality, comfort, and fashion.

Via this partnership, customers can now pre-order the RUN FREE PRO BIO earphones exclusively on 11street for RM699 from 4 to 12 December 2018. Customers purchasing the earphones are entitled to the 1-on-1 exchange within one year with terms and conditions applied and extended warranty is available by scanning the QR code provided on the box. Available in Power Grey and Passion Red with multiple ear tip sizes, the earphones are compatible for any user in any running environment, making the RUN FREE PRO BIO your best personalized wearable coaching solution throughout your fitness journey.

Starting from 4 to 12 December, SOUL Electronics will be giving 20% off storewide discount on its official store on 11street, not applicable to RUN FREE PRO BIO. Those who have purchased the RUN FREE PRO BIO earphones will receive RM200 credit coupon upon purchase confirmation. Customers may also purchase selected SOUL products from Boost App up to 20% off from 4 to 31 December 2018, while stocks last.

Also, 11street is also offering customers incredible deals and promotions for the upcoming 12.12 sales. From 5 to 10 December, customers will have access to 12.12 Special Brand Coupon Downloads on the Top 12 products from the Top 12 brands across various categories as well as Brand Sales up to 90% off. Shoppers can also get excited about the Christmas Game Promos on 11street, where they can check-in daily to receive coupons.   That’s not all!  11street will also be offering Flash Deals from 11 to 14 December, as well as eVoucher Deals from 18 to 20 December.

For more information, visit: https://www.11street.my/store/soulelectronics

About SOUL Electronics

SOUL is a global leader in consumer electronics and manufacturing, with a rich history in delivery innovative technology and concepts including high quality audio, noise cancelling, and wireless products. Renowned sound engineers and Grammy award winning artist Chris “Ludacris” Bridges created the first headphones together. Our team is accustomed to pushing the envelope in making the best audio products for every lifestyle at affordable prices. We represent a vision for innovative superior features-driven designs with state-of-the-art acoustics, and a stylish appearance that can be found in SOUL’s past and future products.

For more information, please visit: www.soulelectronics.com

Super spicy Pop Mie Goreng Pedes Gledeek takes celebrities for a ride

By
Tan Heng Hong
-

Indofood’s Pop Mie is back with an extremely spicy dry noodle in cup – Pop Mie Goreng Pedes Gledeek Rasa Ayam Pedas. Unlike the previous Pedes Dower, a spicy soup cup noodle, that can make your lip swollen, Pedes Gledeek is a dry fried noodle with a spicy chicken flavour.

Gofar Hilman si Mamang Pop Mie is driving around town picking up social media celebrities as well as Axton Salim, the young director of PT Indofood Sukses Makmur Tbk (Indofood), the maker of Pop Mie, for a ride. The videos of them interacting with Gofar in the vehicle while eating the spicy noodle have an element of fun and appeal to young Indonesians, which are the main target audience of Pop Mie.

Indofood director Axton Salim

YouTube celebrities Bang Ijal and friends

The spicy cup noodle was launched to coincide with the end of the year holiday season where demand usually rises for the convenient Pop Mie in cup.

Extreme spicy instant noodle sells and the new Pop Mie Goreng Pedes Gledeek is expected to do well in the market.

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