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Fonterra taps into Lazada’s prowess in Southeast Asia

By
Tan Heng Hong
-

Fonterra announced on 31 May 2018 that it has entered into a new partnership with Lazada, the leading online shopping destination in the region. This marks Fonterra’s first partnership with an e-commerce company in Southeast Asia.

Lazada x Fonterra in 6 countries

Lazada, part of China’s Alibaba Group, will be the official platform to sell Fonterra’s Anmum, Fernleaf and Anchor brands in six Southeast Asia countries – Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines.

Lazada number one 

Lazada is number one in all six Southeast Asian countries by monthly visit as of Q1 2018 with the exception of Singapore number 2 behind Qoo10, according to data from iPrice.

Anchor Full Cream Milk Powder exclusively on Lazada Indonesia

As part of the collaboration, Lazada will be the exclusive exclusive online distributor of Anchor Full Cream Milk Powder in Indonesia, marking Anchor milk’s debut in the market.

Consumer analytics

The press release also mentions “the collaborative partnership involves leveraging analytics to better understand consumer insights, test out markets and products most suited for the online environment, and drive new innovations in marketing.”

We feel the other benefits of the Lazada-Fonterra collaboration include:

  • Standardising online prices and curbing parallel import
  • Ability to sell customisable products exclusively designed for Lazada customers
  • Launching campaign based on personalisation of packaging
  • Allowing Fonterra to have an online store to reach more consumers in the six countries
  • Can even test market the response of new product online before making it available offline

 

Mini Me found price anomalies with post-GST prices

By
Tan Heng Hong
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Photo Credit: Minimeinsights.com

1 June 2018 was the day for consumers to rejoice as the GST, blamed for raising the cost of living, has finally been abolished in Malaysia. For retailers, the days leading up to the establishment of the GST meant more hours spent to adjust the system and to replace the price tags.

We at Mini Me was also quite busy compiling the prices with GST and without GST from Tesco Online, the market leader in online grocery shopping in Malaysia.

Not 6% but 5.66%

We can confirmed what Mydin managing director Datuk Ameer Ali Mydin has been saying all along is true. He was interviewed by Malaysiakini.com saying you cannot just deduct 6% from the original price. One should deduct 5.66%. Here is the explanation:

The final figure we have found is 5.72%*

* Tesco Online based on 87 products from various food and drink categories excluding those on promotion. The pre-GST price check was carried out on 31 May 2018, while the post-GST price check was conducted on 1 June 2018.

Buyer’s beware 

However in the process of compiling the prices, we have found quite a number of price anomalies on Tesco Online. Here are just some examples we have detected not including price increase, which we decided not to reveal to the public.

We do not have the explanation why the price decline was not at least 5.66% but there are also a few examples from Tesco Online that we saw mistakes were corrected several days after 0% GST was put into effect. 

There are cases where the price decline has been steeper than 5.66% and this discount does not come with any reference to price promotion.

Most consumers will not even notice the slight changes in price but this serves as a wake up call to retailers to be extra careful with the prices displayed on their e-commerce site.

Yakult Lady goes to Ramadan bazaar

By
Tan Heng Hong
-
Photo Credit: Minimeinsights.com

Yakult Lady, a concept used by Yakult to expand and cultivate the market, was spotted selling Yakult probiotic drink at a Ramadan bazaar in Bandar Baru Ampang in Selangor over the weekend. It appears not many bazaar goers were interested in Yakult as they were a lot more interesting and affordable food and drinks that are commonly associated with Ramadan.

Perhaps as sampling or price promotion event at Ramadan bazaar are better suited to promote the goodness of Yakult than having a lone Yakult Lady there.

 

New Indomilk mango UHT flavoured milk

By
Tan Heng Hong
-

Indomilk UHT flavoured milk has a new member – mango. The choice of mango is a reflection of the growing interest in mango dessert/juice in Indonesia. The dessert/juice is made by adding mango pieces, whipped cream, ice and sugar. Some of the recipes do recommend adding Yalkult, condensed milk, milk or even yogurt.

Images from Google

Indomilk has in the past launched rock melon and banana flavours targeting young adults. The TVCs are eccentric in nature.

Rock Melon TVC

Banana TVC

Another way to enjoy your Indomilk is to freeze it and eat it like an ice cream.

Photo Credit: Instagram/@laper.sampe.geter

Indomilk Kids adds full cream variant to grow tall healthy

By
Tan Heng Hong
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Photo Credit: Indomilk

Indomilk has added a full cream variant to its Indomilk Kids line-up. This is significant because it shows companies are responding to parent’s desire to reduce their children’s sugary food intake especially from children’s food products.

At the moment, children’s milk is usually flavoured with chocolate, vanilla or strawberry to encourage the young ones to consume more milk.

 

With a full cream option, parents can give their children a low sugar variant to grow tall healthy.

Indomilk Kids’ key marketing message is to grow tall, an approach used by most children’s milk products in Indonesia. Parents naturally want to kids to grow tall and it will be even better for the children to grow up taller than their parents. However the fascination with tall can be demeaning for children who are short or stunted due to deficiency in nutrients.

https://www.youtube.com/watch?v=-4TAr2GIuoo

 

Make a pit stop at FamilyMart to fuel your mind and body with a single serving of BRAND’S® Essence of Chicken

By
Tan Heng Hong
-

Struggling to stay focused or having a mid day slump? Worry not as BRAND’S® Essence Of Chicken is now available in ready-to-drink single bottle servings, making it convenient for people on the go to consume the essence anytime and anywhere to give themselves a mental and energy boost.

Enjoyed chilled or warm depending on how you like it, the single serve BRAND’S® Essence of Chicken is priced at RM5 for a 42g bottle in selected FamilyMart outlets across the Klang Valley.

The ten selected FamilyMart outlets are located at Damansara Uptown, KLIA2 Gateways (Arrival & Departure), Bandar Sunway, Amcorp Mall, Nu Sentral, MyTOWN, Scott Garden, Jalan Sultan, MyTOWN and Wisma Lim Foo Yong.

So whether you want to fuel your mind and body at the start of the day, have a mid day boost or stay focused and energized when pulling in all-nighter, head over to the friendly convenient FamilyMart for your single serving of natural goodness.

“BRAND’S® continues to innovate and expand our consumer touch points to meet their evolving needs and preferences. Our experience has shown that single serves are also popular in Thailand and Singapore and we want to bring this new channel to Malaysian consumers. We are excited about having our first single serve at FamilyMart and we plan to grow this concept of making it more convenient for our consumers to stay mentally and physically energetic all day,” said Kuang Ming Ming, General Manager of BRAND’S® Suntory Malaysia.

BRAND’S® Essence of Chicken is backed by over 40 international scientific papers and clinical studies and results have shown that regular/ daily consumption improves memory by up to 15% and enhances concentration by 22%, while metabolism can be increased by up to 16% to give the body an added energy boost.

Clinical studies show that regular consumption of BRAND’S® Essence of Chicken not only improves one’s mental and physical performance while keeping stress at bay by reducing anxiety, mental and physical fatigue as it increases blood circulation and oxygen flow to the body and brain.

For more product information and details, visit www.brandsworld.com.my, BRAND’S® Smart Living on Facebook or call BRAND’S® Customer Care Line at 1-300-228-300.

7-Eleven Malaysia, Opening Opportunities

By
Tan Heng Hong
-

Kuala Lumpur, 25 May 2018 – 7-Eleven Malaysia, the largest convenience store chain in the country, recently organized a baking session for Persatuan Wanita & Ibu Tunggal Nur Iman Kuala Lumpur & Selangor (PWITUS), with the support of its startup, NGOHub Asia.

Located in Batu Caves, Selangor, PWITUS is formed in 2009 by Sheilla Tukimin, and is targeted at supporting women to sustain themselves independently. The non-profit organization coordinates a variety of learning and sustainability programs for the community to expand their knowledge and gain more skillsets, as well as provide resources and utilities needed for them to run a business and earn income. Till date, the organization has more than 600 members, all of which consists of single mothers and women who are widowed, divorced, or disabled.

An experienced baker was invited to conduct the baking session where about 20 participants were present. They were taught the techniques on how to make Florentine biscuits – a pastry which consists of nuts and seeds – using Florentine powder, sunflower seeds, sliced almonds, black sesame, and pumpkin seeds. The purpose of this activity was to teach the community how to make baked goods that they can sell to the public for extra income, especially during the month of Ramadhan when the preparation for the coming Hari Raya Aidilfitri is much astir.

Ronan Lee, General Marketing Manager of 7-Eleven Malaysia said, “It is truly a pleasure to be able to fulfil our part for these remarkable women who have been through much hardship. We aspire to inspire women to better and take charge of their own lives, and knowing that the change we make motivates us to extend our help further to those who need us, as it is our aspiration to continue to be Always There For You.”

The organization currently seeks funds to get larger kitchen appliances that would provide the community an opportunity to run their own business by selling baked goods.

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 33 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,200 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.

Kimball Brings A Scrumptious Feast Hosted by Celebrity Chef Fikree To Your Home This Raya

By
Tan Heng Hong
-

Petaling Jaya, May 30, 2018 – Raya open house is such a joyful celebration to attend especially as family and friends come to gather for the lavish spread of local celebratory delicacies. But to host it would be a different story altogether. The stress from choosing which decorative items to buy, to purchasing new clothes for the whole family and then planning out your Raya spread could be overwhelming sometimes.

Wouldn’t it be wonderful to have relatives and friends over to your house to enjoy a Raya feast with the company of a celebrity chef, without you having to break a sweat organizing or spend a single cent to cook up a feast?

As part of Kimball’s Mudah dan Lazat, Hati Terpikat campaign, Kimball is organizing a contest, teaming up with celebrity Chef Fikree Aznan to host a Kimball Raya open house feast for two lucky Kimball users.  Chef Fikree and Kimball will be coming over to your home bearing a mouth-watering spread of delectable Kimball Raya festive food consisting of appetizers, main dishes and dessert such as Kimball Festive Raya Gado-Gado, Kimball Chicken Kurma with Kimball Tomato Chickpeas Rice, and Kimball Special Dates Cake, just to name a few, to serve 10 people.

As part of a token of appreciation to thank loyal Kimball users, these two winners will also receive Tupperware hampers worth RM1,000 each. There are also 50 Tupperware hampers worth RM268 up for grabs.

 To enter this contest, simply purchase Kimball products worth RM10 and above in a single receipt, answer a simple question and submit the answer as well as your personal particulars via WhatsApp to +6016.454.7909. Contest is open to all Malaysians aged 18 and above residing in Malaysia. Hurry, participate now as the contest ends 10 June 2018.

For more information on Kimball’s contest its terms and conditions, visit Kimball’s website at http://www.kimball.com.my/, or log on to their Facebook page at https://www.facebook.com/KimballMalaysia/!

About Kimball Malaysia

With a heritage of over 40 years, Kimball is a Malaysian food brand that has a wide range of products such as Sauces (Chilli, Tomato, Oyster, Black Pepper, BBQ), Dressing (Mayonnaise), Dry Pasta and others to create flavorsome possibilities for less. Kimball encourages Malaysians to add Kimball products in their meal preparation to make the dishes tastier at affordable cost.

Nescafe Cold Brew RTD arrives

By
Tan Heng Hong
-
Photo Credit: Minimeinsights.com

Cold brew and nitro coffee are no stronger to coffee connoisseurs in Malaysia. Starbucks started offering cold brew in Malaysia in October 2016 and nitro cold brew in September 2017. In addition, there are also a host of third wave coffee shops in the country.

Thanks to the efforts of the foodservice industry which has cultivated the cold brew scene for years, Nescafe Malaysia finally felt it is the right time to introduce its latest creation – Nescafe Cold Brew Latte for the RTD coffee category. According to the JAKIM site, there is another variant known as Nescafe Cold Brew without latte.

Started out in foodservice in the US

Photo Credit: Nestle Professional North America

NestlĂ© Professional North America introduced Nescafe Cold Brew Coffee in the US in 2017. Available in packs of twelve, 30 oz. cartons, it is described as “an easy, efficient alternative to the operational complexity of slow brewing cold brew coffee in house.” The press release mentions the “Nescafe Cold Brew Coffee Concentrate is made with only coffee and water – no preservatives or additives – using select beans that have been sustainably sourced.”

Premiumising Nescafe RTD coffee

In Malaysia, the Nescafe Cold Brew Latte has essentially premiumised the company’s RTD coffee range and elevated the out-of-home, on-the-go coffee drinking experience to the next level. The 240ml Nescafe Cold Brew Latte is priced at RM 3.90 at 7-Eleven, 34% more expensive than the ordinary 240ml Nescafe Latte RTD, which has a much lower price tag of RM 2.90.

Nescafe Cold Brew Latte is described as having a smooth taste and is brewed cold. Available at 7-Eleven Malaysia outlets. The sugar content is 5.6g per 100ml serving with sugar, stevia and creamer as sweeteners. The key ingredient is cold-brewed coffee extract.

 

 

Ichitan wants consumers to become creative with unique food creations

By
Tan Heng Hong
-

Ichitan Indonesia is expanding the usage of its RTD tea drinks by encouraging the creative use of Ichitan drinks. The #kreasichitan or Ichitan creation approach sees new food and drinks created by Chef Arnold and Chef Puput using Ichitan beverages.

Chef Arnold’s creation Creme Brule employs Ichitan Thai Milk Tea, while Chef Puput’s mojito is made using Ichitan Honey Lemon.

Below is the Frozen Lychee Mocktail made using Ichitan Lychee.

What Mini Me thinks

Beverages are increasingly crossing over into food service. Such approach could hopefully stimulate the demand for Ichitan beverages beyond the retail, impulse channel. It also opens up experimentation with non-alcoholic, artisan-inspired options.

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