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Amazin’ Graze #DiscoverMagic collection for Christmas

By
Tan Heng Hong
-

The first healthy snack and granola brand that transform daily snacks into indulgent holiday gifts

Amazin’ Graze, the pioneer of artisanal granolas in Malaysia, has released its limited-edition Discover Magic Christmas 2019 collection nationwide at selective grocery and retail stores, selective online shopping platform, and the company’s e-commerce store starting 28 October 2019.

The product line includes the new Jubilee Apple Crumble granola, and returning popular flavours from the previous collection – Frosted Cinnamon Nut Mix and Chocolate Peanut Butter Fudge Bites. For gifting purposes, consumers can also get all three products packaged in a gift box, and receive a free tumbler when they purchase two gift boxes either online or at any selected retail stores.

Collaboration with @WhimsyWhimsical

To bring the vision of magical gifting to life, Amazin’ Graze partnered with Yee Vonne from Whimsy Whimsical for a series of hand drawn illustrations inspired by Christmas scenes and magical animals.

4-hour delivery for last minute shoppers

In December 2019, the brand is planning a ‘4-hour delivery’ activation targeting last-minute gift shoppers in Klang Valley. This option will be available on Amazin’ Graze website from 1st of December to 24th December.

Made using only natural ingredients

Like all Amazin’ Graze products, the limited #DiscoverMagic collection is made using only natural ingredients, and no added refined sugar, additives, preservatives, flavouring, and colouring to adhere to the brand’s philosophy. The fudge bites contain 5x more fibre than regular brownie bites, and the Jubilee Apple Crumble Granola has half the calories of a regular apple pie.

Click here to purchase the Discover Magic Christmas 2019 collection (350g) on the Amazin’ Graze website for RM 39.90.

What’s in the box:

  • Frosted Cinnamon Nut Mix (100g)
  • Chocolate Peanut Butter Fudge Bites (100g)
  • Jubilee Apple Crumble Granola (150g)

Introducing Maggi PAZZTA with cheese macaroni and mushroom penne

By
Tan Heng Hong
-

Nestle Malaysia has given us a teaser on the new Maggi with cheese in the last few weeks.

Lo and behold, the new product is called Maggi PAZZTA. The new line of halal-certified quick cook pasta is available in Cheese Macaroni (70g) and Mushroom Penne (64g).

Nestle introduced Maggi PAZZTA from India into Malaysia. In India, apart from Cheese Macaroni and Mushroom Penne, this instant pasta range has two more flavours – Cheesy Tomato Twist and Masala Penne.

Click here to purchase Cheese Macaroni (70g) and Mushroom Penne (64g) from the Nestle Malaysia flagship store on Lazada Mall for RM 3.29 each.

Nestle’s entry into the instant pasta segment in Malaysia is a wise move as there is a gap for such product in the local market. In fact, quite a number of Malaysian sellers are already selling imported instant pasta online that they sourced from neighbouring countries. Recently, Knorr has introduced their cup pasta at 7-Eleven Malaysia outlets.

Instant pasta products are no stranger to other markets in Southeast Asia. Below are some of the instant pasta products that are available in the region.

In Singapore, Nestle Maggi has the imported 5-Minute Cup Pasta.

In Thailand, Unilever’s Knorr introduced the new Cup Pasta in Carbonara, White Cream Alfredo and Tomato Pomodoro in both cup and pack formats in 2019.

In the Philippines, Monde Nissin’s Lucky Me! released its instant pasta in pack in early 2019. Lucky Me! Pasta is available in Baked Mac and Mac & Cheese. 

Sugar-free Monster Energy Ultra now in Malaysia

By
Tan Heng Hong
-

The US-based energy drink company Monster Beverage Corp has launched Monster Energy Ultra in Malaysia and Vietnam in the second quarter of 2019.

Monster Energy Ultra is a carbonated energy drink with taurine, ginseng, caffeine, L-Carnitine and B vitamins with sweeteners. The drink has zero calorie and sugar as it is sweetened with sucralose and acesulfame K.

Monster Energy Ultra (355ml) and the existing Monster Energy (355ml) are both certified halal by the Department of Islamic Development Malaysia (JAKIM). The reference number is JAKIM/(S)/(22.00)/492/2/ 1 053-01/2018.

Click here to purchase the newest Monster Energy Ultra on Lazada Malaysia at RM 5 for 2 cans.

Discover American Single Malts with Westward Whiskey

By
Tan Heng Hong
-

Westward, an award-winning leader in the rapidly growing American Single Malt whiskey category and a beloved New World Whiskey, will be having several events with Founder and Master Distiller Christian Krogstad in the coming weeks in Singapore.

An award-winning leader in the rapidly growing American Single Malt whiskey category and a beloved New World Whiskey, Westward Whiskey launched its core product in July in Singapore, its first market in Asia. In line with the brand’s spirit of innovation, Christian will be in town to preview the next marque to launch in Singapore, Westward Whiskey Stout Cask.

Westward Whiskey Boilermaker Session

  • Day & Date: Monday, 4 November, 2019
  • Time: 12 noon – 11:30 PM
  • Venue: American Tap Room (261 Waterloo St, #01-23 Waterloo Centre, Singapore 180261)
  • Details: Enjoy a full day of boilermaker specials at American Tap Room, with 30% off beer and Westward Whiskey throughout the day. Stop by after 5 PM to meet Westward Whiskey Founder & Master Distiller Christian Krogstad. 

Westward Whiskey Pairing Night

  • Day & Date: Wednesday, 6 November, 2019
  • Time: 8 – 10 PM
  • Venue: The Secret Mermaid (10 Collyer Quay, B1-09, Ocean Financial Centre, 049315)
  • Details: Join for a paired whisky tasting experience hosted by Westward Whiskey Founder & Master Distiller Christian Krogstad. Enjoy three light bites in collaboration with The Guild, with cocktail pairings for each course, followed by tastings of the award-winning Westward Whiskey Single Malt, and sample experimental expressions such as the Oregon Stout Cask, Pinot Noir Cask and American 2 Malt Whiskey. Tickets are available for purchase at S$70: https://www.thesecretmermaid.com/westward-event

Koktails with Westward Whiskey

  • Day & Date: Friday, 8 November, 2019
  • Time: 8 PM – late
  • Venue: Fat Prince (48 Peck Seah Street #01-01, 079317)
  • Details: Swing by Fat Prince for an after dinner cocktail session with Westward Whiskey Founder & Master Distiller Christian Krogstad with cocktails by Nicole Roche of Dyspatchr. Enjoy a range of classic cocktails with Westward Whiskey for S$18++, with bar bites also on special offer. 

Westward Whiskey at Whisky Live

  • Day & Date: Saturday, 9 November & Sunday, 10 November, 2019
  • Time: 2 – 9 PM 
  • Venue: Andaz Hotel Singapore – 3rd Floor (5 Fraser St, Singapore 189354)
  • Details: Whisky enthusiasts attending Singapore’s largest Whisky & Spirits Festival should be sure to seek out the Westward Whiskey booth to sample their award-winning American Single Malt and sample new expressions before they’re released in Asia. Tickets are available at https://www.whiskylive.sg/ticketing/. 

Aice ice cream is conquering the Philippines

By
Tan Heng Hong
-

Aice, which has established itself as a mass market ice cream brand in Indonesia, has gained strong momentum in the Philippines. Yummy.ph reported the availability of Aice ice cream in Manila in an August 2019 article but in fact, the ice cream has been in the Philippines even much earlier probably in August 2018. That was when the official Aice Facebook account was first created.

In the Philippines, the interest in Aice took off from June 2019 as reflected in Google Search, which tracks keyword searches on the Google search engine.

Interest in Aice is not restricted to Luzon but has spread across the entire country, which indicates the depth and breadth of consumer interest in Aice in the Philippines.

Aice ice cream is imported from Indonesia where the company has two factories in Indonesia. Aice is registered in Singapore and operates in Vietnam as well. In the Philippines, Aice is promoted as the “Asian Games 2018 Official Sponsor Ice Cream”.

In the Philippines, Aice ice cream is priced between PHP 10 (USD 0.20) and PHP 26, making them affordable to most consumers. The popular ones are the PHP 10 Semangka (watermelon in Indonesian) and the PHP 20 Mango Slush Stick that respectively come in the shapes of watermelon and mango. Other Instagrammable ice creams include the Aice’s sweet corn popsicle (PHP 15), which looks like a corn.

Aice has recently introduced an ice cream in tub (PHP 120) – Avocado and Strawberry Sundae with Chocolate and Strawberry Syrup (800ml) and the Japanese-inspired Mochi Chocolate (PHP 12).

Interested individuals can join to become a franchisee. The profit margin for the sale of each ice cream is around 20-25%.

For more details, please contact (02) 501-7577 or email inquiry.aiceph@gmail.com. You can also leave a private message on the Aice official Facebook page. Aice Brands Ice Cream Philippines Inc has its address located at 7th Floor BA Lepanto Bldg., Paseo De Roxas, Bel-Air, Makati, Metro Manila.

As with the case of Indonesia, the arrival of Aice in the Philippines is set to shake up the local ice cream market forcing established players to respond by introducing similar business model or developing a new line of mass market ice cream to stay relevant.

New Sappe Beauti Drink with high fibre and high calcium

By
Tan Heng Hong
-

Thailand’s top female functional drink maker Sappe has introduced Sappe Beauti Drink Beauti Chia Up Fiber. The range has two variants to choose from – fiber + XOS for digestive health and fiber + calcium to strengthen the bone.

Xylooligosaccharides (XOS) is a unique prebiotic fiber that feeds the friendly bacteria living in the large intestine. Compared with the other prebiotics, XOS has the ability to target good bacteria with a lower dosage. XOS also has the unique property of being used only by beneficial bacteria species without feeding the bad bacteria. XOS is naturally found in bamboo shoots, rice bran, honey, fruits, vegetables and milk.

Chia seeds are an excellent source of omega-3 fatty acids and they provide caclium, iron and fiber. Chia seeds are also rich in antioxidants.

The calorie content in the drink is only 50kcal.

Le Minerale goes to Singapore, export to grow double-digit

By
Tan Heng Hong
-

Indonesia’s PT Mayora Indah Tbk has started its first shipment of Le Minerale mineral water to Singapore in October 2019. The shipment comprised two containers of Le Minerale valued at IDR 100 million. The company current exports to the Philippines (first launched in 2017), Papua New Guinea, East Timor and Brunei.

At the moment, the export value of Le Minerale accounts for around 1%-2% of Mayora Indah’s export revenue, said Mayora Indah President Director Andre Sukendra Atmadja. He added that the export value of Le Minerale is around IDR 100 billion (USD 7 million).

In 2018, the value of Le Minerale export grew 23%, said Hartono Gunawa, Mayora Indah general manager for export. The target for 2019 is to achieve a 31% growth over 2018. The Philippines currently accounts for the bulk of Le Minerale’s export revenue.

In Singapore, several Indonesian bottled water brands have entered the local market including Danone’s Aqua and PT Sinar Mas Agro Resources and Technology’s Pristine alkaline water. Le Minerale will be competing against these Indonesian brands as well as against local players.

Indomaret debuts first drive thru concept

By
Tan Heng Hong
-

Hat offs to the Indonesian largest minimarket chain Indomaret for being the first minimarket in Indonesia to offer drive-thru service.

The outlet is located at Kebon Jeruk in West Jakarta. The location is ideally suited for the drive-through concept (see the map below).

The drive-through concept is expected to drive sales of Indomaret’s convenient food and drinks especially those served by Indomaret Point Cafe, which is located inside the minimarket. Point Cafe offers high quality, affordable coffee brewed using 100% Indonesian coffee beans. The target demographics are young executives and millennial looking for a quick pick-me-up drink.

Image from harga-promo.net

The drive-through concept works well for the foodservice industry but it is still early days for grocery shopping. Indomaret can use this concept to enable shoppers to pre-order their grocery online with pick up at the drive-through outlet.

5-hour ENERGY is now in Singapore

By
Tan Heng Hong
-

5-hour ENERGY, a winning combination of energy, clarity and alertness in a small, portable, convenient liquid shot, is now available in Singapore. For the one year to May 2019, 5-hour ENERGY was the leading energy shot brand in the US with a whopping market share of 90.6%, according to Statista.

The energy shot contains zero sugar and only 4 calories with two flavours to choose from – peach tea and orange.

5-hour ENERGY shot is available at 7-Eleven, Cold Storage, Giant, Market Place, Mustafa, Sheng Siong Caltex and SPC.

The price for a bottle of 5-hour ENERGY (57ml) at 7-Eleven is SGD 4.50 (USD 3.30).

Image credit: Minimeinsights.com

Shot is a format that is expected to become a new growth area for functional beverages in the Southeast Asia region as consumers want something that is effective but without the calories and sugar in a full-bodied drink.

Vodka-infused F&N Farmhouse Peppermint Chocolate Flavoured Milk tastes good

By
Tan Heng Hong
-
Image by Minimeinsights.com

Alcoholic coffee drinks are no stranger to some. The notable concoctions are Irish cream coffee, also known as Bailey’s coffee, and coffee-flavored liqueurs like Kahlua. In the US, La Colombe has collaborated with MillerCoors to make a hard cold brew coffee with 4.2% ABV.

In Taiwan, Wei Chuan Foods launched its alcohol-infused RTD coffee at the end of 2018. Known as Jazswing, the coffee comes in two variants one with sake and the other with whisky.

Taking cue from all the coffee booze innovations out there, we have also come up with our own vodka-infused F&N Farmhouse Peppermint Chocolate Flavoured Milk. Just add vodka to the peppermint chocolate milk to create a Bailey-like drink for the festive season.

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