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What Southeast Asian energy drinks can learn from ZOA Energy

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ZOA Energy, the better-for-you zero-sugar energy drink from the US, offers lessons that Southeast Asian energy drinks can learn. ZOA Energy, established in 2020,...

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Kalbe’s Fitbar casts away mass market image in Malaysia

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Indonesian brands are finding Malaysia a convenient market for overseas expansion due to the geographical proximity and affinity in diet and culture. We have...