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Indomie now available at 7-Eleven Philippines, instant noodle import from Indonesia surged

Image from Indomie Philippines

Indonesia’s iconic Indomie Mi Goreng is now available at 7-Eleven convenience stores in the Philippines. The stir-fried noodle in original and pedas (hot & spicy) flavours in pack are available at SM Markets, Robinsons Supermarket, Puregold, Shopwise, Rustans, Mercury Drug, 7-Eleven and other leading local stores nationwide.

Indonesia’s instant noodle export to the Philippines surged 150% year-on-year during the first half of 2018 to reach a value that is close to the full year figure for 2017, a testament to the popularity of Indomie.

Expert Says Right Nourishment Ensures Mental Focus That Leads To Academic Excellence

(L-R) Teh Yoong Sin (STPM recipient), Kuang Ming Ming and Loke Wai Yan (Form 6 UEC recipient) at the BRAND'S Smart Achievers Award 2018 event

24 August 2018

Getting the right nutrition is an essential factor for reaching optimal performance to achieve greatness in one’s studies and extra-curricular activities as it keeps the mind and body primed for improved productivity, something many of us often neglect because of hectic schedules during the schooling years.

“Getting the right nourishment ensures that you have the mental focus and concentration for improved productivity, helps you cope with stress better, and gives your body the energy to carry you through the day’s activities from early morning to late night,” said Yau Chin Chin, Senior Manager, Scientific Research & Application, BRAND’S® Suntory Asia.

Speaking to parents and students at the BRAND’S® SMART Achievers Award prize-giving ceremony, she shared the science behind the popular BRAND’S® Essence of Chicken and explained how it reduces physical tiredness, improves mental concentration and maintains emotional wellbeing.

The only chicken essence in the market backed by over 44 international scientific papers and clinical studies, results have shown that regular consumption of BRAND’S® Essence Of Chicken improves memory by up to 15% and enhances concentration by 22%, while metabolism can be increased by up to 16%.

Yau explained, “Increased blood circulation and oxygen flow to the brain and body will keep mental and physical fatigue away, while reducing anxiety and stress hormone, cortisol, so that the ability to stay alert or focus is not affected.”

This helps students to able to stay sharp and concentrate better during classes and revisions while the improved blood circulation and metabolism help maintain their energy level for their activities throughout the day.

Corroborating the findings are at least 21 students, who excelled at their final examinations last year and were handpicked to receive the annual BRAND’S® SMART Achievers Award.

Ranging from secondary to tertiary level education, they were selected from hundreds of entries to emerge as the best of the best to receive the much-coveted recognition that only recognizes top achievers who excelled in both their academic and extra-curricular performance.

Travelling from eight states from as far as Sabah, Sarawak, Johor, Penang, Pahang and Perak, the proud students and even prouder parents attended the special awards ceremony held in their honour where they received cash and product hampers as part of their rewards.

The BRAND’S® SMART Achievers Award has 4 categories with respective cash prize awards – PT3/UEC Form 3 (RM500), SPM (RM1,000), STPM/UEC Form 6/ pre-university (RM1,500) and university/college exams (RM2,000).

The programme aims to encourage and enable the young generation to achieve their full potential and go on to become leaders of tomorrow and has awarded almost 280 elite students since its inception in 2006.

“BRAND’S® has been awarding top performing students with cash prizes as well as due recognition among their peers as they join the elite group of BRAND’S® SMART Achievers. This award is to honour them as it goes beyond academic results as it also requires outstanding performance in their co-curricular activities for entry into this prestigious club,” said Kuang Ming Ming, General Manager of BRAND’S® Suntory Malaysia.

Registration for the popular annual Awards is now open till 31 December 2018 and students sitting for their major examinations this year can aim to be one of the BRAND’S® SMART Achievers next year.

Download the registration form from www.brandsworld.com.my or get them at selected Chinese medical halls and leading pharmacies, supermarkets and hypermarkets nationwide, where the nutritious BRAND’S® Essence of Chicken can also be purchased to help power up the mind and body as students start to prepare for their final examination.

Produced at the halal certified plant in Bukit Jelutong, BRAND’S® Essence of Chicken is a natural food supplement with no added salt and is cholesterol and fat free, suitable for daily consumption.

 

Heart shaped Lay’s for those in love

Image credit: Lay's Thailand

In the mood for love, Pepsi-Cola (Thai) has recently unveiled Lay’s with a heart shape. The Lay’s extruded chip with the heart shape is part of Lay’s Play, a potato-based snack featuring fun shapes first launched in 2017. The company earlier introduced Lay’s Net and Lay’s 3D in 2016 with fun shapes aiming at young adults. These are the sort of innovations we would like to see for the Malaysian snack food market.

Le Pan cute choco pocket sandwich

Image from Le Pan

Le Pan, famous for its banana cake popular with tourists, has announced the availability of the new choco pocket sandwich in Thailand. Available in a bear shape in brown colour, this pocket sandwich serves as an example of how one can innovate with pocket sandwich, which does not need to be square. Pocket sandwich can be in many different shapes and sizes including in the form of a bear.

Giant Celebrates the Force Behind One of Malaysia’s Largest and Oldest Retailers

KUALA LUMPUR, 17 AUGUST 2018 – Giant represents and means so much more than just a hypermarket or retail chain. As one of the oldest chain of hypermarkets in Malaysia, Giant has been committed to helping Malaysians, providing the best value for the freshest quality – making us one of the most trusted home solution partners for Malaysian families. To celebrate our 74th anniversary and Malaysia National Day, we collected Little Giant Stories from our staff as well as customers, to show what Giant truly means to Malaysians.

Inspiring and enabling Malaysians with opportunities

Not only a household name among Malaysian families, Giant also represents one of the largest employers in Malaysia. With stores in almost every community around the nation and 74 years of experience in the local market, it’s no wonder every one of us have a unique Giant story to tell – especially those a part of our Giant Family. Featuring some of Giant’s longest standing employees, these stories brings to life our employees’ relationship and experience with the Giant family from a personal perspective.

“I was recognized for my potential by Giant when I became the youngest store manager at 28 years old, after only working for 7 years and my highest qualification was SPM,” said Thangaraj a/l Panirsalvam, Store Manager. “I would not have been able to do it if Giant didn’t believe in me.”

Thangaraj has accomplished countless achievements throughout the 15 years that he has been with the Giant family. He says that he wouldn’t have been able to climb and develop so quick without the opportunities and trainings from Giant and particularly the people who have believed in him over the years.

In this time Malaysians are appreciating rewards in the form of recognition of their efforts more than ever, as the likelihood of these are scarce more than ever. Jimmy Chu Chee Seng, currently a store manager, tells a story on how Giant surprised him for his contributions.

“Back in 2006, the store I was working at achieved the best performance out of the other stores. Everyone at Giant knew I was a football fan, they actually sent me on a 5 days 4 nights trip to the UK to watch a match. It meant a lot because they went out of their way to specially make me feel appreciated,” said Jimmy.

Some of our staff stories also includes the hardships that some of members of the Giant family have faced over the years. K. Malathy a/p Karuppiah, a single mother of two, reminisce on the early stages of her journey with Giant, working multiple jobs to support her family.

“When I started at Giant, I had to clean houses on my off days to support my family. Now I own three houses, two which I rent out. I don’t need to work anymore, since my kids are working already, but I feel I owe this much to Giant for their support throughout the years,” says Malathy. “A lot of people looked down on me at that time, even making fun of how I was a cleaner. 26 years with Giant, I really believe that I wouldn’t have made it in life without the support and opportunities at Giant.”

To read more about our staff and/or customers Little Giant Stories, please visit:

https://www.giant.com.my/littlegiantstories/

Little Giant Stories

We have also compiled the Little Giant Stories from all of you, and made it into a video! Watch how these beautiful stories make us one Giant family:

https://youtu.be/thkWavdpGXA

Tawaran Hari Kebangsaan – Ekstra Jimat, Ekstra Ceria

Giant Hypermarket continues leading in value and freshness with their National Day offering, “Tawaran Hari Kebangsaan – Ekstra Jimat, Ekstra Ceria”, where throughout August, a product* a day will be discounted by 50%. These products will be selected from a variety of categories including Health & Beauty, Groceries, Perishables and General Merchandise.

To find out the promotion of the day during Tawaran Hari Kebangsaan – Ekstra Jimat, Ekstra Ceria, customers can follow Giant Malaysia’s Facebook page and join the “Hari-Hari Value Group”; a community group specially designed to serve you promotions. Customers can also refer to our Giant website (www.giant.com.my) for information on all the latest promotions and exciting contests.

*Limited to 3 units per customer in a single receipt.

About GCH Retail (Malaysia) Sdn Bhd

GCH Retail (Malaysia) Sdn. Bhd., (GCH) a subsidiary of Dairy Farm International, is the operator of Giant hypermarkets and supermarkets chain; Cold Storage, Mercato and Jasons Food Hall premium grocery stores. Keeping abreast of latest market trends, GCH Retail continues to deliver on modern retail experiences and avails Malaysian customers to a wide array of products and produce, including quality value selections as well as premium and exclusive offerings. GCH Retail’s latest industry accolade includes being Retail Asia-Pacific’s Top 500 Gold Winner as Malaysia’s Number 1 Retailer. Operating stores across Peninsular Malaysia and in Sabah &; Sarawak, GCH Retail retains a strong foothold in the local retail industry and continues to maintain a strong leadership position.

(All information is correct as at 8 February 2018)

New look for Farm Fresh lactose-free fresh milk, 200ml kurma milk

Image credit: Minimeinsights.com

Farm Fresh’s lactose-free pasteurised fresh milk has been given a new packaging (image above) to ensure it stands out on the shelf.

Existing packaging

In addition to the new packaging for the lactose-free milk, Farm Fresh’s popular kurma pasteurised fresh milk is now available in a smaller 200ml pack to make it easier for children to finish it on the go. Kurma milk is currently sold in a larger 700ml bottle.

Image Credit: Farm Fresh Milk Kuantan

Also available is the new UHT range including kurma milk, cafe latte and premium chocolate milk, which we have mentioned in an earlier post. The UHT range is still not spotted at the leading retailers.

Image Credit: Farm Fresh Milk Kuantan

Vinamilk unveils Vietnam’s first A2 milk

The Vietnamese dairy sector has embraced A2 milk following the launch of A2 milk by Vinamilk. It is the first fresh milk in Vietnam that contains the A2 beta-casein, thanks to the use of purebred A2 cows from New Zealand.

According to dairyreporter.com, the milk is produced at the Thong Nhat dairy farm in Thanh Hoa. The number of A2 cows is around 200, arrived in June 2018, with a plan to increase to 1,000 in 2019.

Vinamilk A2 cows. Image from Vinamilk

The UHT milk contains around 3g of protein per 100ml.

 

Compiled by Minime Insights from Vinamilk official store

Rival TH was reported by foodbev.com in June 2018 to have isolated 500 A2 cows to allow it to produce milk that offer no digestive discomfort. A new A2 milk operation has been set up in Nghĩa Đàn to produce initially fresh milk and yoghurt with A2. The company is capitalising on research showing digestive discomfort is caused not by lactose as earlier studies suggest but due to A1 beta-casein protein in milk.

Image from TH Milk – 28 November 2018

Similar A2 milk has been launched in Indonesia in 2018. With Vietnam and Indonesia jumping on the A2 bandwagon, we expect A2 will become the centre of attention for the dairy sector in Southeast Asia in 2018 and 2019.

New Chocolatos chocolate drink in RTD format

GarudaFood has unveiled Chocolatos chocolate drink. The launch of Chocolatos ready-to-drink (RTD) chocolate marks the extension of the brand from stick wafer and instant chocolate drink into the RTD format, following the footsteps of Nabati Combo, which contains wafer and instant chocolate powder and GoFast, a new cereal biscuit that can be eaten on its own or turned into a cereal drink.

The new Chocolatos chocolate drink is also a reflection of the current product innovation trend of upgrading from instant chocolate mix to the convenient RTD format. Dynakat is a recent example, which is said to be the first dark chocolate RTD drink in Indonesia.

Beyond Delicious OYOSHI Offers Improved Taste For Today’s Consumers

OISHI, Malaysia’s favourite ready-to-drink green tea beverage has embarked on a rebranding exercise with a new name and innovative packaging design across its entire product range, enabling the well-loved drink to enhance its widespread appeal and stand out amongst other brands in the segment.

Oishi is Japanese for ‘delicious’ while Oyoshi means taking the delectable taste to the next level. As part of the rebranding initiative, OISHI will change its name to OYOSHI to reflect its evolution from being just delicious (oishi) to a taste that is “beyond delicious” (oyoshi), akin to its campaign name. Now produced with the new F&N state-of-the-art cold-aseptic filling technology the unique blend tastes fresher and better defined.

The change in name and packaging will be effective from end of July 2018 and the revamp will be supported by a promotional drive covering all channels including a digital campaign and product sampling.

Each bottle of OYOSHI is packed with refreshing flavours that is set to quench consumers’ thirst and satisfy their taste buds, unleashing a revitalised ready-to-drink green tea beverage with a more exciting and enjoyable taste.

According to Mr. Graham Lim, Vice President, Marketing of F&N Services (F&N) Sdn. Bhd., the repositioning of OISHI to OYOSHI aimed at boosting its brand affinity and strengthening consumer loyalty towards the popular beverage.

“Since its introduction in 2013, OISHI has grown significantly to become one of Malaysia’s favourite ready-to-drink green tea beverage. Repositioned as OYOSHI, the beverage is poised to not only create a greater appeal amongst existing consumers but also reach a broader market that is constantly looking for authentic Japanese tea taste and the health benefits of green tea which naturally contains anti-oxidants.

“OYOSHI is brewed from 100 per cent organic tea leaves grown on certified organic plantations. Therefore REAL green tea leaves are used and with no added preservatives. These elements enable us to offer high quality value in each bottle of OYOSHI. We are confident that the newly revamped OYOSHI will continue to set us apart from the rest and meet the demand of today’s consumers particularly the young urban crowd who lead a healthy lifestyle and are more likely to indulge in a premium beverage like OYOSHI,” said Mr Graham Lim.

Only the three youngest leaves at the tip are selected from each branch of the organic tea plants in making OYOSHI. These young organic leaves are then masterfully brewed according to OYOSHI’s signature recipes without the use of preservatives or artificial colouring through the new cold-aseptic filling (CAF) technology. CAF involves the process of bottling a product at ambient temperatures without tunnel pasteurisation or hot filling and without the use of preservatives or cold sterilising agents. The process provides improved taste and a greater nutritional value to OYOSHI. Through CAF, OYOSHI stays safe, fresh, flavourful and preservative-free.

OYOSHI is sold at retail stores across Malaysia in 380ml and the all-new 1 litre PET bottles. The brand comes in four delicious flavours, namely OYOSHI Green Tea Original, OYOSHI Green Tea Honey Lemon, OYOSHI Lychee Green Tea and OYOSHI Black Tea Lemon.

JD.id sells livestock for sacrifice on Eid al-Adha

JD.id., the e-commerce arm of China’s JD.com in Indonesia, has brought Eid al-Adha (Hari Raya Qurban) to the next level by making it convenient for Muslims to purchase livestock (cows or goats) to be sacrificed on Eid al-Adha.

Delivery is to be made on 20-21 August 2018.

The growing acceptance of e-commerce means even livestock for sacrificial means can be sold online. This paves the way for more interesting products ranging from cars (already sold on JD.id) to other products that can be purchased with few clicks of the mouse.

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