In the Philippines, Vitamilk is tapping into the pink drink craze with the new Vitamilk Strawberry. The plant-based soy drink also comes with a new twist cap for on-the-go and with 33% less sugar compared with Vitamilk Original. Vitamilk Strawberry is available exclusively at 7-Eleven.
7-Eleven Philippines has teamed up with Joliant Restaurant with a new range of takeout platter ulam to-go. Joliant Restaurant offers Filipino favorites and the food is said to be guaranteed delectable, served in big portions, and truly affordable.
The Ulam To-Go range includes Filipino favourites like pork sisig, kare-kare, dinuguan, beef caldereta, liempo and pork steak. The range is available in 814 stores in the Philippines.
The Thai fruit juice company Tipco has released two interesting fruit mix flavours under the Tipco Fruity Mix range, which contains 40% mixed fruit and vegetable juices.
The Tipco Fruity Mix Rose Lychee Juice contains vitamin C which helps in the anti-oxidation process and creates collagen for the normal functioning of the skin. Vitamin C also plays a role in boosting the immune system.
Similarly, the Tipco Fruity Mix Ginger and Carrot Juice contains vitamin C and helps to improve immunity.
Brands are increasingly innovating with floral flavours such as rose as well as immunity boosting ingredients such as ginger and turmeric.
To celebrate the arrival of summer, Sappe has introduced B’lue Crazy Cactus flavour to bring a new flavour to Thai consumers. B’lue is a flavored water vitamin drink by Danone Sappe Beverages Company Limited, a joint venture between Danone and Sappe.
B’lue Crazy Cactus is described by the company as “be surprised by the scent of cactus that will fully refresh you with benefits from vitamins. Be ready to get crazy without limit and unleash your true self.”
The existing B’lue flavours are lychee, calamansi, pear and peach.
B’lue Crazy Cactus is available exclusively at 7-Eleven before it will be made available at other retailers nationwide in the second half of 2020.
Danone previously launched the cactus and tangerine flavour in China in 2018 to match the adventurous spirit of urban teens.
Thailand’s Osotspa, the producer of Peptein functional drink containing soy peptides, has added Peptein Gold in early 2020 to help consumers improve their immune system. Peptein Gold is described as containing “an amazing spectrum of rich, concentrated nutrients from worldâs best superfoods to protect, recover, and repair your physique and to revitalize your life.”
The Peptein Gold range comprises camu-camu, tremella and acai.
Peptein Gold Camu-Camu contains camu-camu, which is high in vitamin C, Tibetan sea buckthorn offering vitamin C and amino acids and aronia berry for antioxidants. Other ingredients include grape seed extract, pine bark and red grapes.
Peptein Gold Tremella consists of tremella, a yeast-like fungus rich in polysaccharides, as well as brocolli and monk fruit.
Peptein Gold Acai is made of acai rich in vitamins and minerals, aronia berries, purple carrot, grape seed extract, pine bark and monk fruit.
Thailand’s General Beverage, the maker of Vitaday functional drink, has launched two functional water products enriched with vitamin C and vitamin B complex. The vitamin water drinks offer 200% of the daily vitamin C requirement and 100% of the daily vitamin B requirement to strengthen the body especially during the current pandemic period. The vitamin C Quali-C is made in the UK by DSM.
The new breed of vitamin water is free from sugar but is enriched with vitamin, which makes it healthy for you. Brands are now re-visiting the vitamin water concept with the launch of Vitaday vitamin water and Ichitan’s PH Plus 8.5 with vitamin B complex.
Vitaday, which also makes high vitamin C functional drink, recommends consumers to consume both its vitamin water and functional drink and pair with either collagen/zinc/gluta to achieve the desired health or beauty results.
The wide-mouth bottle makes it easier for users to add collagen and other supplements into the bottle. The wide-mouth bottle also ensures the honey lemon and chrysanthemum scent can be quickly released when opening the closure to offer the additional aromatherapy touch to make consumers feel relaxed and rejuvenated.
*all images from Vitaday
Key highlights:
Kuala Lumpur, 8th  May 2020 â Today marks the 15th day of Muslims celebrating fasting in the holy month of Ramadan and soon one of the biggest celebration in the Muslim calendar which is âHari Raya Aidilfitriâ.Even though this yearâs Ramadan and âHari Rayaâ celebration will be different due to the pandemic Covid-19 and social distancing measures, it should not stop the spirit of togetherness this festive season brings. In fact, everyone should adapt to the new norm and follow the preventive measures advised by the Malaysian Government to overcome this pandemic while still celebrating both Ramadan and âHari Rayaâ. To support greater cause in the fight against Covid-19 and cater the needs of users, Presto has added more categories and launched new campaigns and an array of offerings to help Malaysian prepare for the upcoming festive season.
Ada Presto Raya Gempak
Presto – Malaysiaâs first homegrown multi-service lifestyle app that offers various lifestyle and convenient features as well as hassle-free mobile payment launched their âAda Presto Raya Gempakâ campaign from the 27th of April 2020 till 31st of May 2020 with various exciting deals and discount up to 70% to choose from in PrestoMall. You may refer this link to see more of our offerings: (https://www.prestomall.com/)
Presto aims to bring shopping and the joy of Hari Raya to its users via a safe space at home.The Ramadan and Hari Raya period is a special time filled with forgiveness and blessings. While this Raya may be slightly different, Presto hopes that âAda Presto Raya Gempakâ campaign will give Malaysian the opportunity to have an affordable yet unforgettable and meaningful celebration and above all a safe one. Consumers are able to shop safe and purchase products and services at a affordable prices this Ramadan Raya and get daily neccessties, restock essentials, buy groceries or even order food for iftar at the comfort of their own home.
âAda PrestoMall Raya Gempakâ Link: https://promotion.prestomall.com/ada-prestomall-raya-gempak
âBoleh Raya Dengan Boostâ link: https://promotion.prestomall.com/pay-with-boost
âGrabPay Raya Deals Dari Rumahâ link: https://promotion.prestomall.com/GrabPayPromo
PrestoMall X Happy E-Mart Link: https://prestomall.com/store/kkemart
Presto Raya E Gift Cards Link: https://www.prestomall.com/store/prestopay
Shop and Win 30,000 Airasia: https://www.prestouniverse.com/my/blogs/story-shop-airasia-big-points
Bonuslink Redemption link: https://promotion.prestomall.com/BonusLink
Ketupat Collector Game: https://promotion.prestomall.com/ketupat-collector
During the current Ramadan period, PT. Mayora Indah Tbk has introduced the kurma variant for its popular Energen cereal drink in Indonesia. Energen is milk with cereal and oats, enriched with complete nutrition. The limited-edition Energen Kurma offers both nutrition and satiety to last the day.
Instant noodles have benefited from the ongoing COVID-19 pandemic as stay-at-home Thai consumers turn to convenience foods including instant noodles. This trend has benefited instant noodle players like Mama. Vathit Chokwatana, president of Saha Pathanapibul Plc, the distributor of Mama instant noodles, said sales of its instant noodles rose 8% in the first quarter of 2020, reported infoquest.co.th.
As consumers are staying at home for an extended period of time and are looking for value-for-money offering, this has translated into higher growth for pack, up 20% during the first quarter of 2020, compared to cup, which grew by a mere 10%. Online has also thrived with sahapatdelivery.com reported a 100% growth in sales as consumers avoided going out.
Overall instant noodles sales in Thailand rose 5.8% to THB 19 billion in 2019, of which THB 14.2 billion is non-cup such as sachet and THB 4.8 billion in cup format. The company expects there is a possibility to see Thailand’s instant noodles sales reaching THB 22 billion for the first time in 2020, up 15.8%, said Vathit.
The company has partnered with the Commerce Ministry and leading retailers to launch “Commerce Sale! Helping Thai People With Mama Cup.” The campaign, which run until the end of May 2020, will see the price of its THB 13 cup noodle being slashed by 23% to THB 10 to help consumers to survive this difficult time, said Vathit.
3-month subsidy on utilities to 1,000 coffee shops and RM0.50 for every big bottle of
Carlsberg Smooth Draught sold for all participating outlets to help get back on their
feet
SHAH ALAM, 8 May 2020 â Living up to its brand promise of being Probably The Smoothest
Beer In The World, Carlsberg Smooth Draught offers smoother business resumptions for
coffee shop operators with a RM3.5 million subsidy and promotion to smoothen traditional
eateriesâ business recovery following the impact from Covid-19.
The fund is Carlsbergâs pledge of solidarity and support towards the Malaysia Singapore
Coffee Shop Proprietors General Association (MSCSPGA) by subsidising the utilities payment,
up to three months, of 1,000 small and medium-sized coffee shop operators nationwide. In
addition, the brewer while also run a price-off promotion that enables participating coffee
shops to make higher profitability with every bottle of Carlsberg Smooth Draught sold.
From May to July, consumers can enjoy RM1 off on big bottles of Carlsberg Smooth Draught
(580ml) at participating coffee shops, where Carlsberg will donate an additional RM0.50 per
bottle sold to operators in hopes of increasing their profit margin for a smoother recovery
towards the gradual lifting of the Movement Control Order (MCO).
Stefano Clini, Managing Director of Carlsberg Malaysia, said, âCoffee shops are integral to
the local F&B market by serving thousands of Malaysians daily in their neighbourhoods and
we are grateful for their support of our brands. This initiative is the result of collaboration and
endorsement by the Malaysia Singapore Coffee Shop Proprietorsâ General Association
(MSCSPGA) on how Carlsberg can help provide relief to low-income coffee shop operators
who have been financially impacted by the Covid-19 outbreak.â
âTaking a cue from Carlsberg Smooth Draughtâs âsmoothâ brand identity, our investment of
RM3.5 million intends to smoothen their recovery as business picks up by defraying their
burden of fixed operating costs. Beer lovers can also play a part in supporting their local
coffee shop or food court simply by enjoying RM1 off Probably The Smoothest Beer, where
we pledge an additional RM0.50 to the operator for every big bottle of Carlsberg Smooth
Draught sold,â Clini added.
MSCSPGA president Datuk Ho Su Mong commented, âFollowing the Covid-19 pandemic and
the MCO in Malaysia, coffee shop operators have suffered daily losses up to 30% as business
has been more than sluggish. With Carlsberg Smooth Draughtâs efforts, we hope to see that
this programme will help low-income operators to survive these difficult times. In fact, Iâm glad that Carlsberg has also helped to promote the list of participating F&B operators open
for delivery and takeaway during the MCO period on social media.â
To support participating F&B outlets near you, check out the full list of eateries available for
takeout or delivery here: www.bit.ly/CarlsbergxRestaurantBars.
