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These Southeast Asian Startups Pledge to Help Their Employees Amidst the Unemployment Crisis

Insights & information aggregated by iPrice Group

As a wave of ripple effects from the coronavirus pandemic plummet the global economy in every sector, many companies have been faced with a staggering number of layoffs and furloughs to conserve business operations.

To ease this uncertainty, there are some companies that have been holding off on job cuts at least temporarily or offering other benefits to cushion employees during this situation. Here is the list of startups and small or medium-sized businesses that have made a pledge to their employees to protect their jobs amidst the situation in Southeast Asia:

Singapore

With the government announcing the latest measures to control the outbreak of COVID-19, many companies were not deemed as an essential business, hence, this resulted in the increase of business units’ non-operational costs.

Due to this, one of many Singaporean companies that guarantee to continue employment includes Motorist.sg, the first digital-first auto concierge company in Singapore, which has shifted its focus to sustain the entire team by generating sufficient revenue online. Along with the government’s support for SMEs through a 75% wage subsidy in all sectors in order to help businesses retain workers in the city-state for training, the company is also able to maintain the operations without reducing wages despite the forecasted 80% drop in revenue .

“However, the disappointment phase has passed, and my management team is focused on the survival of the business so as to support our team of over 40 employees without having to resort to any termination or pay reduction. Hence, our mindset has shifted from a “growth” mindset to “survival” mindset now,” said Damian Sia, Founder, and CEO of Motorist.

Malaysia

Like most companies, iPrice Group, an aggregator e-commerce platform in Southeast Asia, has experienced some difficulties in operations due to the simultaneous lockdowns and strict movement control that affected the supply chain in several SEA countries.

In conjunction with the Malaysian government’s regulation, it is not in the company’s consideration to sacrifice any of its employees at all. Instead, the company’s higher management took certain actions such as 25-40% pay cuts to ensure that their employees did not.

Even prior to the restricted movement order in Malaysia, iPrice Group has subsidised Grab rides to avoid public transportation to ensure their employees’ safety. During the work-from-home period, iPrice’s Human Resource checks in on everyone’s welfare through weekly surveys and conducts AMA sessions with the CEO to maintain transparency every week. 

“During this period, there is one value resonating even more at iPrice than ever, which is transparency. As employees at any level in iPrice, we are aware and understand the reasoning behind why we as a team we shifted our focus on certain projects or new policies being introduced. Yet, transparency does not come from the leadership team only, teams are openly discussing the challenges they have encountered during work-from-home and finding ways together with their team or line manager to overcome it. Looking at this, I feel iPrice is closer together as a family more than ever. We are much more open and honest with one another,” said Putri Fadhila, an Operations Manager for the Categorisations team at iPrice Group.


In a bid to aid Singaporeans, iPrice aggregated all deals provided by e-commerce for consumers to easily access vital resources for necessities on “Stay Home Promos” during this lockdown period.

Indonesia

The Indonesian coffee beverage retailer, Kopi Kenangan, aims to bridge the gap between cheap street vendor coffee and drinks at the higher spectrum from international chains such as Starbucks. This startup was also affected by the global pandemic.

Given the nature of the business in the F&B industry, the CEO & Co-founder of the company has allocated IDR 15 billion  funds to support workers, maintain hygiene at the workplace, and support frontline workers and hospitals during this tumultuous situation.

“As a leader in Kopi Kenangan, I will make the sacrifice first, from now onwards until the crisis is over, I will be taking of IDR 1 salary. Employees’ salaries and bonus (THR) will proceed as normal,” said Kopi Kenangan CEO and Co-founder Edward Tirtanata on his LinkedIn page.

Vietnam

With the consumer behavior shifting online, Loship, the aspiring unicorn startup that operates Vietnam’s e-commerce platform, had to bear with the increasing costs from the current situation. However, the company has made similar commitments to ensure no retrenchment and maintenance of its delivery services for the people in Vietnam.

“People are our most valuable asset and we will not cut or fire people to respond to a pandemic. We and our partners have come together and we are overcoming many challenges during the previous period. This COVID-19 pandemic is no exception as we will still go together,” said Nguyen Hoang Trung, the CEO of Loship.

The company recognizes the importance of people’s safety and security at work during this challenging situation. However, their level of caring does not stop there as the online e-commerce platform also provides precautionary equipment such as face masks, hand sanitisers, and body temperature checks at the office to protect their drivers and customers from the virus.

The Philippines

As the leading green technology that provides a healthier life through a cleaner environment, Star 8 Green Technology Corp. ‘s operations have already been affected due to the enhanced community quarantine.

With the goal to provide the country with a greener and healthier environment using alternative fuel and renewable solar energy, the ceasing of public transport does not stop the company to provide financial assistance to employees who are in need of work from home devices. They believe that the current situation allows them to keep productive at home even during the crisis.

“Since we supply electric vehicles and solar lights, and are also delving into an automated fare collection system and a fleet management system, the lockdown has affected our operations. However, amidst the crisis, our company is still paying full salaries to its employees. The management also gives financial assistance to employees who are unable to work from home due to certain limitations such as poor internet connection, or to those whose work used to require them to be onsite,” said Star 8 Green Technology Managing Director Ronald V. Laurel.

About iPrice Group:

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely in; Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogues more than 500 million products and receives close to 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

Subway Malaysia Encourages Malaysians to “Discover and Pay Forward” This Ramadan

May 6th 2020: Subway® Malaysia is launching a community-giving campaign “Discover and Pay Forward” for the month of Ramadan, pledging to donate up to 7,000 meals to frontliners, the homeless and the poor for every Subway sandwich purchased from the 11th of May until the 23rd of May 2020.

Subway Malaysia Country Director Samad Shariff said the community-giving initiative, in partnership with Coca-Cola was the latest in a series of activities to support those most severely impacted by the Covid-19 crisis.

“At Subway we are committed to providing delicious, nutritious food choices for all Malaysians. In keeping with this promise, we will donate up to 7,000 Subway meals to those in our community who have been severely affected by the current Covid-19 outbreak and to the frontliners who are fighting the spread of the virus in Malaysia,” Mr Shariff said.

The campaign comes in conjunction with the launch of Subway Malaysia’s refreshed menu with 12 all-new ingredients and flavours that encourage every Malaysian to “rediscover what you love” at Subway but to also play a part in helping our frontliners and those in need.

“In the spirit of Ramadan, our new campaign invites guests to rediscover what they love about Subway while helping us give back to our community in need, during this time of giving. For every Subway sandwich purchased, we’ll provide a meal for those in need. Our aim is to donate thousands of meals in time to spread some festive cheer for Hari Raya,” Mr Shariff said.

Since the enforcement of the Movement Control Order (MCO) on the 18th of March, Subway Malaysia has provided more than one thousand Subway meals to frontliners at Sungai Buloh Hospital, the homeless, stranded students at Universiti Tun Abdul Razak (UNIRAZAK) and underprivileged communities through the not-for-profit organisation, Yellow House KL.

Subway Malaysia’s fresh menu creates a great balance between the classic favourites Subway is renowned for and new flavour combinations, such as Bulgogi Chicken with mozzarella cheese, Breaded Chicken Cutlet with Spicy Mayo sauce and Smoky Chicken with Hot Pepper sauce.

In addition, the new menu includes tasty cheeses such as sliced cheddar and mozzarella cheese, three new sauces – spicy mayo, hot pepper and cheese; mixed greens, chilli flakes and add-ons such as avocado and chopped mushrooms. A new side of macaroni & cheese is also available as the perfect accompaniment for those wanting something a bit more decadent to their meal.

To further curb the spread of Covid-19, Subway Malaysia ensures the health and safety of all its employees and guests with additional already stringent health, safety, and hygiene procedures.

Malaysians can participate in Subway Malaysia’s “Discover and Pay Forward” campaign from 11th of May until 23rd of May 2020 and experience the tantalising, fresh new menu via takeaway from all Subway restaurants or through delivery via Foodpanda and GrabFood. For further information, visit https://subwayisfresh.com.my/.

It’s Time to Raise Our Bars

Heineken Malaysia Berhad commits RM1 million to ‘Raise Our Bars’, an initiative aimed at bringing life back to Malaysia’s bars and pubs

KUALA LUMPUR, 6 May 2020: Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched a new platform to help bars and pubs recover from financial difficulties after the Movement Control Order (MCO) is lifted. The platform, named ‘Raise Our Bars’, allows Malaysian consumers to buy a voucher for a beer, stout or cider from their favourite bar, and receive an additional one free of charge when they redeem it.

To buy a voucher and help bring life back to Malaysian bars, visit www.raiseourbars.my, then select your state. Find the bar you want to support, and purchase up to three vouchers for Heineken®, Guinness, Tiger, or Apple Fox. Upon redemption, you will receive two of your selected drink – with HEINEKEN Malaysia sponsoring the additional drink, free-of-charge, as a way to say thank you for supporting your local bar.

More than 750 bars and pubs from across Malaysia have already signed up to join Raise Our Bars. HEINEKEN Malaysia has committed RM1 million to support the initiative – in addition to sponsoring the additional drinks, it will absorb all associated fees and charges, meaning that 100% of the voucher price goes directly to the chosen bar to help them get back on their feet. Vouchers can be redeemed from 11th May until 31st August 2020, depending on when each outlet reopens.

Vasily Baranov, Sales Director of HEINEKEN Malaysia, said: “The past few months have been difficult for Malaysia’s bars and pubs, with many finding it difficult to recover from the financial hardships they have faced. To help them get through this challenging time, we have committed RM1 million to Raise Our Bars in addition to other support over the months.”

“We believe that together we can help breathe life back into Malaysian bars and pubs. That’s why we’re asking the public to join us in supporting their favourite bars and pubs today, and make sure we keep the lights on for them. We would also like to urge consumers to enjoy responsibly when they redeem their vouchers – understand your drink limits, do not drink and drive, as well as maintain social distancing and good hygiene practices,” he added.

Raise Our Bars is the latest initiative from HEINEKEN Malaysia to support various sectors of Malaysian society through the COVID-19 situation. In addition to working closely with distributors and outlet owners to enable them to stay afloat during the MCO, HEINEKEN Malaysia has also committed RM1.5 million to support street food vendors, coffee shops, and food courts through its Tiger Beer brand, and has provided food aid relief to more than 700 at-risk families in communities around its brewery. It has also created an online training and education platform for bar staff on its Instagram account, @heinekenmalaysia. For a full list of initiatives from HEINEKEN Malaysia, visit www.heinekenmalaysia.com/covid-19.

HEINEKEN Malaysia is also working with outlets across the country to ensure they implement social distancing policies and other safe behaviour guidelines as they begin to reopen. Consumers are reminded to follow the SOP established by the government when they redeem their vouchers. These include maintaining at least 1 metre distance between themselves and others, frequent handwashing, and providing details for contact tracing.

To support your local bars or pubs and buy a voucher, visit www.raiseourbars.my. For more information on this initiative, visit www.facebook.com/HeinekenMalaysiaBerhad

Wonda Coffee Introduces Its Latest Launch – The First WebAR Social Distancing Guide That Helps You Keep A Safe Social Gap

Kuala Lumpur, 05 May 2020 – Coffee brings people together, but WONDA Coffee’s latest launch is set to keep people a-p-a-r-t. In light of the government’s latest announcement of the conditional movement control order (CMCO), WONDA Coffee will introduce the first WebAR based social distancing guide in Malaysia that helps netizens to keep a safe social distance as they step out of their homes after nearly 47 days. WONDA Coffee’s latest launch, Gap-puccino (https://www.etikaholdings.com/wonda/wonda-gap-Puccino-guide/) can easily be accessed via any smart phone browser and gives a visual guide that approximates a safe social distance between individuals to ensure that we abide by the one-to-two meters social distancing rule.

The initial movement control order (MCO) imposed in March to contain the spread of COVID-19 will see some relaxations starting early May. The CMCO will allow certain businesses to begin operations and ease the restrictions on limited public recreational activities such as jogging. However even during the CMCO, netizens will need to adhere to social distancing norms, practice high hygiene standards and regular hand washing in order to prevent further spread of COVID-19 infections. This led to the inception of WONDA’s Gap-puccino, the first WebAR based social distancing guide that helps define safe social distance.

“Since the beginning of the MCO, WONDA Coffee has been proactively involved in community activities and efforts to strengthen our fight against COVID-19. Whether it is showcasing support to front-liners or creating economic opportunities for local businesses, WONDA Coffee has stood by the community in these trying times,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business from Etika.  “When the Conditional Movement Control Order was announced, we understood the importance of social distancing in the days to come in combating the spread of the infection. This spurred the creation of WONDA’s Gap-puccino as an easy visual guide to help the masses maintain adequate distance whenever they truly need to step out of their homes. To stay ahead by reacting with relevant and purposeful marketing efforts from time to time is the core principle of the Brand, this allows the Brand continues to create a meaningful brand connection with consumer.”

Easy to comprehend, WONDA’s Gap-puccino social distancing guide highlights areas around the user as either ‘caution’ or ‘danger’ as indicators for measuring safe distance between people. Users simply have to open the link on their smartphone browser. For best results, use while standing with the camera pointed down to the floor at an angle of approximately 45 degrees. The augmented reality engine running the web-based guide will automatically put in bold colours a safe distance that falls within the one-to-two meters rule, around the users as they move. That being said, WONDA Coffee reinforces once more the importance of staying at home and following regulations strictly as Malaysians enter the CMCO and hopes that WONDA’s Gap-puccino will serve as a useful guide for those moving in high traffic areas like shopping malls, public transportation etc.

WONDA’s Gap-puccino is created in conjunction with WONDA Coffee’s partner Entropia Xtended Reality (EXR)- a part of Entropia group, and showcases the brand’s investment in digital assets to create campaigns of public importance and deliver them to the masses at speed, especially in times like these. “We are extremely proud to collaborate with Wonda and bring this simplified utility to the people. Technology can help in getting through these tough times and Wonda Gap-puccino is our small contribution towards that bigger goal of putting a smile on everyone’s faces and be of help too.   WebAR is a fast evolving tech and it marks the evolution from App based generation to ubiquitous web based one,” said Ramakrishnan, Partner at Entropia.   “We are seeing more green zones today as compared to when the MCO was first imposed in March. However, we need to ensure that we maintain our current status, and this will come by being responsible citizens and abiding to the regulations and measures set forth by our government. We hope that Malaysians all over will continue to maintain social distancing and stay united in our fight against COVID-19,” added Santharuban.

Lawson, Kopi Kenangan launch jamu drinks

Indonesian jamu (herbal medicine) has gained attention as a much-sought-after drink during the current pandemic. Some consumers are convinced drinking jamu can help them to avoid COVID-19. Sensing consumer interest in jamu, convenience store chain Lawson has added a new range of jamu beverages priced between IDR 12,000 and IDR 15,000. Lawson’s Wedang Seger is available in hot and cold.

Coffee chain Kopi Kenangan, meanwhile, has launched the Seri Jamu range said to be based on traditional recipe dated back to 1919. The range comprises:

  • Sari Asam Splash: a modern jamu made from tamarind sweetened with palm sugar
  • Jahe Jeruk Squash: a mixture of orange and ginger
  • Kunyik Kelapa Latte: a mixture of curcurmin and coconut milk

The price is IDR 18,000 per cup.

Antabax Teams Up with MYDIN to Raise Funds for Charity

RM0.10 from all Antabax products sales from MYDIN outlets nationwide to be channelled to selected organisations

Shah Alam, May 4, 2020– Antabax, Malaysia’s number 1 Halal antibacterial personal care range, will join MYDIN Corporate Social Responsibility, MYDIN Prihatin: Zahirkan Kesyukuran, Semarakkan Keriangan 2020.  

The fundraising initiative will run from April 13 to June 21, 2020 and will see RM0.10 from the sales of all Antabax products from all MYDIN outlets nationwide channeled towards providing the basic necessities to Asnaf (groups of Zakat beneficiaries) and orphanages registered with the Department of Social Welfare. 

Antabax is among the 5 brands participating in the second MYDIN Prihatin charity fundraising initiative. This year the funds collected will be donated to underprivileged families, orphanages and old folks homes in conjunction with MYDIN’s 63rd Anniversary in August, and in time for the Back to School season in December.

The Covid-19 pandemic is having a staggering impact on the global economy. Among the hardest hit are those who are most at risk especially the underprivileged.

To flatten the curve of transmission, washing hands frequently with soap and water, using sanitisers and showering upon returning from crowded areas are recommended. Antabax shower creams, hand soaps, bar soaps, gel and spray sanitisers, and antibacterial wipes offer 24 hour antibacterial protection from 99.9% of harmful germs, and are available at MYDIN outlets, nationwide. All Antabax products are certified Halal, giving Muslims full confidence in using them.

“The Covid-19 pandemic has resulted in increased demand for Antabax’ products as frequent handwashing, sanitising hands and surfaces, bathing and showers are recommended to flatten the curve. As a caring corporate citizen we would like to give back to communities in need during this time,” explained Mr Francis Ng, Senior General Manager at Antabax.

“As a proudly Malaysian brand, Antabax understands the challenges of local communities. During these challenging times, we need to adopt the #KitaJagaKita spirit to help out. We are proud to partner with MYDIN on this initiative that will assist those who are most in need,” he added.

Through the first MYDIN Prihatin initiative in 2019, Antabax contributed approximately RM18, 000 towards 14 charity homes, nationwide.

“We truly appreciate the support of Antabax in joining this noble initiative to reaching out the underprivileged. The previous MYDIN Prihatin has successfully collected more than RM 150,000 for charity, and we hope to bring more smiles this year, especially during these challenging times” said Datuk Wira (Dr.) Hj Ameer Ali Mydin, Managing Director of Mydin Mohamed Holdings Berhad.

“Contributions in cash and in kind have reduced tremendously since the Covid-19 pandemic started because times are tough for everyone. We are thankful for the MYDIN Prihatin initiative and the support we received from Antabax. For us these contributions make so much difference, and we feel very grateful for the contribution,” said a NGO representative.

Join and be part of Antabax’s community and find out more about the latest campaigns and initiatives by visiting the official Antabax Facebook page at www.fb.com/NewAntabax or @antabax on Instagram.

About Lam Soon Edible Oils Sdn Bhd

Lam Soon Edible Oils Sdn Bhd (Lam Soon) has been an established manufacturer of edible foods, household and personal care products in Malaysia since the 1950s. In the household and personal care category, their selection of quality products include Antabax antibacterial soap, hand sanitizer, medicated powder and cleansing wipes, Orchid feminine wash range, ZIP homecare product range of dishwashing liquid, floor cleaner, toilet bowl cleaner, powder and cream cleanser, Labour dishwashing liquid and paste, and Bio-home multipurpose cleanser and dishwashing liquid range.

As a renowned and trusted household brand among consumers, Lam Soon is dedicated to producing quality products for a healthier lifestyle and cleaner homes.

About Mydin Mohamed Holdings Berhad

MYDIN is a home-grown wholesale and retail chain operated since 1957. MYDIN continues to be the HALAL key driver for Malaysia Retail Industry providing wide selection of products while simultaneously orientates the wholesale pricing policy whole year round. Why Pay More? Buy At Wholesale Prices! MYDIN stores provide every day promising price deals without compromising the quality of goods. MYDIN operates 69 outlets nationwide, compromises of 7 business formats. This number of outlets encompasses, 26 Hypermarkets, 17 Emporiums, 3 Bazaars, 8 Supermarkets, 9 MyMart, 4 Franchise outlets (Mydin Mart) and 2 SAM’S Groceria Supermarkets.

7-Eleven Shares Ramadan Joy With Less Fortunate Community

7-Eleven Malaysia General Manager of Marketing, Ronan Lee (left) handing over food supplies to a representative of Rumah Titian Kaseh

KUALA LUMPUR, 5 MAY 2020 – As Muslims in Malaysia welcome the holy month of Ramadan and gather with family and friends over scrumptious meals to break the fast at sunset, some less fortunate members of the society are unable to experience the bliss that Ramadan brings.

This Ramadan, 7-Eleven Malaysia, collaborating with its startup NGOHub alongside with Majlis Belia Malaysia (MBM) distributed Iftar food items to help alleviate the burden faced by charitable homes, especially during these challenging times.

As part of its corporate values, 7-Eleven has taken the initiative to help out with food supplies in the form of kurma or dates, dairy products, snacks and biscuits for Rumah Kasih Harmoni Paya Jaras, Rumah Titian Kaseh and Pertubuhan Kebajikan Ehsan Ash-Shakur (PEKEAS) to mitigate the financial impact of the pandemic on at-risk underprivileged communities.

The extension of the movement control order (MCO) in Malaysia has certainly impacted charitable homes that provide shelter and care for underprivileged children as well as the less fortunate ones.

7-Eleven Malaysia General Manager of Marketing, Ronan Lee said: “Some welfare homes and orphanages are in dire need of food supplies in order to remain sustainable, particularly in the month of Ramadan. Giving back to the less fortunate is a strong part of the corporate values of 7-Eleven. We reach out to homes in need of help and give them the same opportunity to celebrate the fasting month like everyone else.”

Elaborating further, Lee said: “Necessary precautions were taken by 7-Eleven Malaysia and Majlis Belia Malaysia during the handover of food items with minimal personnel from both the recipients and our side. In light of the ongoing pandemic, we dropped off the food supplies at the front gate of the respective homes with minimal interaction.”

“As a business entity, people are at the heart of what we aspire to do and our approach to corporate responsibility is driven by our own experience and passion to help the less fortunate and vulnerable communities. Ramadan is a time to spare a thought for underprivileged children living in welfare homes and orphanages, especially during these unprecedented times,” he added.

Hausboom Asam Jawa carbonated soft drink now on Shopee, Shell Select

Hausboom has a new and exiting flavour – tamarind (Asam Jawa). The new tamarind flavoured carbonated soft drink is available at all Shell Select stores and on the Hauboom official store on Shopee. Click here to purchase on Shopee.

Del Monte debuts new boba milk tea, boba coffee

Image from Del Monte

Del Monte has launched two new boba milk tea and coffee flavours in Indonesia. The new Boba Coffee Caramel Cheese flavour and Boba Milktea Taro flavour capitalise on consumer longing for a ready to drink version of their favourite boba milk tea and boba coffee drinks. This is especially pertinent during the pandemic stay-at-home period where most milk tea is only available in the form of take-away or delivery.

Del Monte is known for its RTD coffee range in Indonesia.

Celebrate summer with Pepsi osmanthus flavoured soda

Osmanthus (桂花) is now the new flavour for Pepsi carbonated soft drinks in China. PepsiCo launched the new flavour to celebrate the arrival of summer in 2020. Osmanthus is well known for its distinct fragrance and is often used in China to make traditional cakes and pastries. Osmanthus is also an ingredient in sour plum drink.

The success of sakura flavoured drinks has emboldened beverage companies to innovate with more floral flavours including osmanthus. PepsiCo’s new osmanthus flavoured carbonated soft drink not only rides the floral flavour trend but also taps into consumer interest in Chinese style flavours in a celebration of all things Chinese.

For carbonated soft drink brands in Southeast Asia looking for an idea for their limited-edition national day flavour, look no further. We have a suggestion for you to innovate with the flavours of the respective national flowers. For Malaysia, it will be hibiscus flower. The hibiscus flavoured carbonated soft drinks will be something different from the usual flags or national icons imprinted on the can.

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