Kuala
Lumpur, 2 July 2019 – Fans of Pokémon can rejoice as 7-Eleven Malaysia, the
nation’s largest convenience chain store launches yet another loyalty programme
that features the popular Japanese franchise. The Pokémon Poké Plates collection
comes in 28 vibrant designs, each featuring a popular Pokémon character such as
Pikachu, the lovable Electric-type Pokémon, Snorlax, a gigantic sleepyhead,
fiery Charmander, the ever lovable Jigglypuff and many others.
Customers are rewarded with program stickers from now
until 26 August 2019 for every purchase of RM5 and above in a single receipt at
any 7-Eleven Malaysia outlet. A bonus sticker will be rewarded if the purchase
includes a selected partner product from brands like Cadbury and Tropicana. With
a total of 12 stickers, a free Pokémon Poké Plate can be redeemed. Another
option for customers is to purchase a Poké Plate at RM7.90 alongside 6
stickers. Adding excitement to the ‘hunt’ for all 28 plates is the inclusion of
special Masterball Poké Plates with a unique PIN each. Lucky participants who
managed to get their hands on these exclusive Poké Plates stand a chance to win
RM200 worth of Razer Pay coupon.
Ronan Lee, Marketing General Manager of 7-Eleven
Malaysia said, “We are absolutely ecstatic to be moving into the second half of
the year with yet another exciting redemption campaign. With the franchise’s
successful movie Detective Pikachu a couple of months ago and the continuing Pokémon
Go craze, we are confident that the fans will react positively towards the
collectibles. Inserting the ‘fun’ in ‘functional’, the Pokémon Poke Plates will
add a colourful spectrum to your dining experience at home.”
7-Eleven Malaysia’s latest product offerings include
Salted Egg AiskleemTM, a creamy, golden salted egg yolk flavoured
soft serve that will leave taste buds with a savoury and spicy sensation. The
new cool treat is available in selected 7-Eleven Malaysia outlets. Its
ever-expanding fresh food range – including Strawberry Swiss Roll and Crabstick
Mayo & Egg Sandwich – pairs perfectly with the Poké Plates, as each tasty treat
fit nicely on the square plates.
7-Eleven Malaysia is the number one convenience store chain in Malaysia, with 2,335 outlets across the country and counting. For more information on Pokémon Poké Plates, visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.
About 7-Eleven Malaysia
7-Eleven
Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is
the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June
1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been
a prominent icon for over 35 years. 7-Eleven Malaysia is the pioneer and
largest 24-hours standalone convenience store operator in Malaysia with over
2,330 outlets nationwide and serves close to 1 million customers daily.
7-Eleven stores can be found across bustling commercial districts to serene suburban
residential compounds throughout Malaysia, from petrol stations and LRT
stations to shopping malls and medical institutions. 7-Eleven is Always There
For You.
