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New Fernleaf CalciYum apple flavoured cultured milk drink

By
Tan Heng Hong
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Fonterra has added a new apple flavour to its Fernleaf CalciYum cultured milk drink in Malaysia. The other flavours include plain, orange and grape. CalciYum or Calci Yum comes with calcium, Vitamin D and Probio DR20 to provide strong bones and a good intestinal environment for nutrient absorption.

Malaysia is Fonterra’s biggest market in Southeast Asia for consumer and food brands. The company is enjoying double-digit growth in terms of both value and volume, said Jose Miguel Porraz-Lando, managing director Fonterra Brands Malaysia and Singapore, in an interview with The New Zealand Herald in January 2017.

Fonterra supplies to over 5,000 food and beverage establishments in Malaysia through its Anchor Food Professionals range.

In May 2017, Fonterra re-opened its milk powder production plant in Malaysia following an NZD 7 million upgrade “to boost manufacturing efficiencies and ensure it continues to meet world class health and safety, and food safety and quality standards,” according to the press release.

The Susumas factory can now blend and pack around 30,000 metric tonnes of milk powder products a year.

 

PH Honey Infuse Water provides new way of drinking water

By
Tan Heng Hong
-

Infuse water is commonly found in foodservice premises offering patrons with a healthier beverage option. The most popular infuse water is lemon because it gives the water a strong citrus scent.

Despite the growing popularity of infuse water, the Malaysian beverage scene does not have a ready-to-drink infuse water. This is about to change as a local Malaysian company NowIsNext Sdn Bhd has unveiled PH Honey Infuse Water and PH Honey Infuse Lemon Tea at Halfext 2017 in August. The event is the biggest halal trade and consumer expo in Southeast Asia. Both products are certified halal by JAKIM.

Infusion cap

Unlike other packaged infuse water, PH Honey Infuse Water comes with an infusion cap. The reason for separating the honey from the water is based on the adage that “if it is already mixed it is not fresh.”

Sweetened with honey

The PH range of infuse water is naturally sweetened with honey. The healthy positioning comes from the use of honey as a sweetener.

In Indonesia, the Freshplus infuse water, first launched in 2016, does not have any sweetener. The fruit flavoured water with a choice of strawberry, lemon and kiwi is made from fruit extract.

What Mini Me thinks

The new PH Honey Infuse Water and PH Honey Infuse Lemon Tea add a new twist to drinking water. It is naturally sweet and thus has the potential to appeal to consumers looking for a drink that is sweet but also healthy.

All images come from the web

New Farm Fresh fig & pumpkin yogurt and cheese in cubes

By
Tan Heng Hong
-

Farm Fresh has released its new spoonable yogurt with fig (buah tin) made from fresh milk at the launch of its second Milkbar at KL Sentral, reported the local Malay-language newspaper Sinar Harian on 24 August 2017. The new fig yoghurt (120g) marks the brand’s expansion into the flavoured yoghurt category. The existing yoghurt range comprises natural yoghurt in large-sized tub.

Also new is the spoonable yoghurt with pumpkin. Both the fig and pumpkin yoghurts are likely to be the first of its kind in the market. At the moment, the yoghurts are still not available in the market.

Farm Fresh pumpkin yoghurt (left) and fig yoghurt right). Photographed by the author at Halfest 2017

The choice of fig taps into Malaysian familiarity with fig’s nutritional value especially among the Malay community.

2nd Milkbar concept unveiled at KL Sentral

The new Milkbar is run by Myfarmfresh, Farm Fresh’s sole distributor in Kuala Lumpur and Selangor, said Thushaaraam A/L Semaadderi, Myfarmfresh executive, sales & marketing. Speaking at Halfest 2017, Thushaaraam said all the products sold at Milkbar are from Farm Fresh. The Milkbar at KL Sentral is the second retail outlet after the one at Anggerik Mall, Shah Alam, which was opened in 2016.

Myfarmfresh handles home dealers who deliver milk directly to consumer’s homes on a regular basis. Thushaaraam said the home dealer concept started in 2015. The objective is to foster a close relationship with customers.

Kurma milk is the top seller

Kurma (date) milk is the top seller and is always short of supply, said Thushaaraam. Kurma milk has a lot of health benefits especially for lactating mothers. The milk helps to increase the milk count. He explained this is one of the reasons why a lot of pregnant or breastfeeding mothers come and look for the kurma milk.

He stressed that the kurma milk does not contain any sugar or any preservative. The sweet taste comes from the real date extract.

Most consumers in Malaysia are not aware of kurma milk, said Thushaaraam. According to him, Kurma milk is famous with the Malay community but the awareness is “very minimal” with the Chinese community and even less so among the Indian community.

Cheese showcased at Halfest 2017

Farm Fresh’s cheese was showcased at Halfest 2017, which was held at The Mines Exhibition Centre on 23-27 August 2017. The event was described as the biggest ASEAN Halal Trade and Consumer Expo.

Farm Fresh cheese for sampling at Halfest 2017. Photographed by the author

The cheese was exhibited at Halfest for public tasting to obtain their feedback before Farm Fresh starts to manufacture the cheese in bulk. Thushaaraam explained the “specialty of the cheese is it comes in cubes and is made in the way it will not melt so fast.” The cheese in applied for example in cheesy sausage and the cheese will not become liquid immediately. Initially, the cheese will go to businesses.

The company’s founder Loi Tuan Ee once mentioned to The Star in 2016 that the company would set up a cheese factory in 2017.

Farm Fresh aims to become number one in cheese in the country, while acknowledging there are other smaller producers in Malaysia. The objective is to provide Malaysian consumers with the best and affordable cheese, said Thushaaraam. Price will be cheaper if the cheese is produced locally.

International Wonda Coffee Day 2017: Experience the Wondas of the World

By
Tan Heng Hong
-

WONDA Coffee is bringing premium coffee beans from the world’s renowned coffee regions and locally producing it to gratify the consumers’ taste buds with its limited time only offerings

KUALA LUMPUR, 28 August – WONDA Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brands is back for the fourth year in a row to celebrate International Coffee Day (ICD). Over the years, WONDA Coffee has delighted coffee lovers in the country with exciting and WONDA-ful deals. Last year, WONDA Coffee celebrated it in a bigger way and championed ICD by bringing its first International WONDA Coffee Day (IWCD). The campaign was a phenomenal success and was well-received by Malaysians. This year, WONDA Coffee has even better and more irresistible treats for consumers.

In conjunction with IWCD, WONDA Coffee is bringing coffee enthusiasts International Coffee experience that will take them on an exciting voyage to ‘Discover the WONDAs of the World’. Inspired by the special bond that brings coffee lovers together from around the world, the brand aspires to stir up the same positive vibes during IWCD, by introducing three new premium variants from famously-known-for-coffee countries and are available for a limited time only.

These new variants from the WONDA 100% Arabica Brew Range are made in Malaysia with 100% Arabica beans sourced from renowned coffee-rich countries – Brazil, Colombia and Indonesia. These delectable premium variants can be found exclusively at selected outlets. WONDA 100% Arabica, Colombian Coffee is only available at Shell Select with a ‘Buy Two Free Two’ offer from 28th August to 1st September 2017.

During the same period, coffee lovers can purchase the WONDA 100% Arabica, Brazilian Coffee at 7-Eleven outlets for a special promotion price of RM1.20 per can. Meanwhile, the WONDA 100% Arabica, Indonesian Mandheling Coffee sold exclusively at Kedai Mesra PETRONAS comes with a fantastic promotion that 3 winners get the chance to win prizes of RM5,000 worth of free fuel a day from 28th to 31st August 2017. Thus, a total of RM60,000 worth of free fuel will be given away!

All consumers need to do is to purchase two cans of WONDA Coffee in a single receipt at Kedai Mesra PETRONAS, SMS their details to the number provided and retain the original receipt as proof of purchase. Winners will be announced on the WONDA Coffee Malaysia Facebook page. To add more excitement to the festival, these three offers at Shell Select, 7-Eleven and Kedai Mesra PETRONAS, also extend to the other WONDA Coffee variants.

WONDA Coffee is also going the extra mile for coffee lovers with free coffee refills from the Limited Edition WONDA 100% Arabica Brew Range at WONDA Coffee’s Dispensing Billboard at Ampang Park LRT station.

To celebrate this on an even bigger scale, WONDA Coffee is also collaborating with other partners to offer irresistible deals such as a 4-can multipack promotion for RM4 at hypermarkets and supermarkets as well as a special two-day IWCD promotion of RM1 per can at 99 Speedmart from 28th to 29th August 2017. Another fantastic deal that WONDA Coffee lovers can anticipate is a ‘Buy Two Free One’ offer at KK Mart from 28th August to 1st September 2017.

Furthermore, consumers can enjoy two cans of WONDA Extra Presso for free with every purchase of any ‘Domino’s 2 Pizza Deals with Extra Cheese’ from RM33 at Domino’s Pizza from 28th August to 10th September 2017. To reach out to hardcore cinema buffs, there will be a free movie ticket for each person who presents their TGV Cinemas MovieClub card or signs up for one upon purchasing a can of WONDA Extra Presso at TGV cinema outlets nationwide, from 28th to 31st August 2017. The free movie ticket will then be credited into the individual’s TGV Cinemas MovieClub card.  Consumers who make their order via the Grab app from 28th August to 1st September 2017 will be in for a treat as Grab will deliver the “Limited Edition WONDA 100% Arabica Brew Range” pack to lucky ones at their doorstep.

“We want to offer Malaysians an unparalleled international coffee experience and expose them to the different premium coffee variants available. Hence, coinciding with this year’s IWCD celebration, we are introducing the ‘WONDAs of the World’ where we have these three limited edition premium variants for coffee enthusiasts to discover and indulge in. What they all have in common is that they come from some of the world’s best coffee regions and carry WONDA Coffee’s ‘tastes like just brewed’ signature,” said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.

Santharuban added, “It is great to see how coffee can bring people together from around the world. This is why we celebrate IWCD and want to bring joy as well as treat our loyal consumers with fantastic deals and promotions throughout this period”.

Consumers are encouraged to discover the ‘WONDAs of the World’ with an array of tasty premium variants to choose from. Currently WONDA Coffee is also available in Original, Mocha, Latte, Kopi Tarik and Extra Presso. As the host of the annual IWCD celebration, WONDA Coffee hopes to provide excitement, variety and the international coffee experience for coffee enthusiasts in Malaysia. It is an opportunity for coffee lovers to discover different premium ready-to-drink coffee variants.

For more information on WONDA Coffee’s future activities, please visit https://www.facebook.com/WondaCoffeeMalaysia.

 

 

Made with premium quality Arabica coffee beans that serve up a ‘just brewed’ taste, WONDA Premium Coffee delivers the perfect touch of delicious freshness that will awaken your senses. Introduced in Malaysia for the first time out of Japan by Etika Sdn Bhd, a wholly owned subsidiary of Asahi Group Holdings Pte Ltd., Japan, WONDA Coffee is a leading brand in the Land of the Rising Sun. The premium ready-to-drink (RTD) coffee offers the smooth taste of freshly brewed coffee in five unique flavours: Original and Mocha, which contain more than 50% premium Arabica coffee beans; Latte, which is made from a French vanilla flavoured creamy concoction; Kopi Tarik, which offers a truly creamy local taste and Extra Presso, which delivers a stronger coffee taste.

 

 

One of Malaysia’s leading drink distributors, Etika Sdn Bhd is a wholly owned subsidiary of Asahi Group Holdings Ltd., Japan and the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo’s global brands such as Pepsi, Sting, Evervess, Revive Isotonic, 7UP, Tropicana, Mirinda, Lipton Ice Tea, Mountain Dew, Gatorade and MUG, as well as its own range of products which include Chill, Kickapoo, WONDA Coffee, Goodday Milk, Calpis, Dairy Champ and Bleu.

Barbican malt drink with MUI halal certification, update on Malaysia

By
Tan Heng Hong
-

Barbican receives halal certification in Indonesia

Barbican, the malt drink from Aujan Industries LLC, a member of Aujan Coca-Cola Beverages Company, has received the halal certification from the Indonesia Ulama Council’s Food and Drug Analysis Agency (LPPOM MUI) in 2016. LPPOM MUI is the sole halal certifying body in Indonesia.

From MUI Edition No 122 November-December 2016 – Updated March 2017

It is not know if Barbican is currently being sold in Indonesia. However, the malt drink, bottled in Dubai in the United Arab Emirates, is already officially imported by Coca-Cola Refreshments Malaysia Sdn Bhd since the fourth quarter of 2016. The Barbican sold in Malaysia does not carry the halal logo but is recognised as halal by the National Fatwa Council of Malaysia.

According to the decision made by the National Fatwa Council in 2011, the council has ruled that malt soft drinks like Barbican can be consumed by Muslims. The National Fatwa Council chairman, Prof Emeritus Tan Sri Dr Abdul Shukor Husin said on 16 July 2011 “hence, such drinks are allowed to be consumed by Muslims in line with the decisions made by the council at its previous series of muzakarah or discussions (in 1984, 1987, 1988 and 2010).”

Still in early stage in Malaysia, said Ahmed Yehia

Barbican is described as performing “very well” by Ahmed Yehia country manager for The Coca-Cola Company Malaysia-Singapore-Brunei (image above), even though it was still early stages. He said this when asked about the performance the malt drink on the sideline of the launch of Coca-Cola Malaysia’s Independence Day commemorative can on 22 August 2017. Barbican is imported from the Middle East as the company does not have the facility to produce Barbican locally in the country.

Ahmed described Barbican as a “unique product” and “it goes well with a specific parts of the country.” He added Barbican is concentrating mainly in the Klang Valley and the company is working “to push it across the whole of Peninsular Malaysia.” In terms of marketing, Coca-Cola Malaysia is still evaluating and has no clear decision yet, explained Ahmed.

At the moment, Barbican is sold in most leading chains including at petromarts like Kedai Mesra Petronas, KK Supermart, Aeon Big, Giant, MyNews.com and 7-Eleven.

MUI logo for Barbican in Malaysia?

Even though Barbican and other malt drinks are widely sold in the Middle East without having the halal logo, the need to have the logo is pressing in Malaysia to assure Muslim consumers.

There is a high possibility that the Barbican in Malaysia might come with the LPPOM MUI halal logo in the future. For this to happen, the existing inventory has to be cleared first.

Once the product has the Indonesian halal certification, it can be sold in Malaysia without another halal certification from JAKIM.

What Mini Me thinks

Barbican with the halal logo from the LPPOM MUI will provide a strong assurance to Muslim consumers in Malaysia that it is safe to consume. Only then will this be proceeded by a potentially strong marketing push for Barbican in the country.

Pops Malaya ice cream now in Lulu and Kedai Mesra Petronas

By
Tan Heng Hong
-

Pops Malaya, the ice pops made from fresh fruits and natural ingredients brainchild of Yasmin Karim and co-founder Zuraini Zulkifli, is now available in Lulu Hypermarket at Capsquare and in 30 selected Kedai Mesra Petronas in Kuala Lumpur and Selangor. Sampling started at Lulu in August 2017.

Here is a list of Kedai Mesra Petronas where Pops Malaya is available.

  • Hulu Kelang (before the zoo)
  • Seksyen 2 Wangsa Maju
  • Bukit Antarabangsa
  • Sri Hartamas
  • Jalan Kolam Air Ampang
  • Wangsa Melawati (Roti Boy)
  • Mutiara Damansara
  • Solaris Putra (Serdang)
  • Setia Alam
  • Sungai Buloh Layby
  • Batu 3 Federal Highway

Clean food

The gelato and smoothie on the stick uses natural ingredients with no artificial ingredients and chemicals. For example, the Pops Malaya Mango Peach does not come with artificial colours, flavours and preservatives. It is made with only 5 ingredients – fresh mango, fresh peach, filtered water, organic evaporated raw sugarcane and permited stabiliser.

Transparency is another unique selling point for Pops Malaya. Each packaging comes with information on the calorie count and nutrition facts. To make the nutrition easily relate to consumers, the 40 calories per stick in the Dragonfruit Berry is described as “one small kiwifruit.”

Five new flavours

The five new flavours are:

  • Strawberry Melon (calories per serving: 40)
  • Dragonfruit Berry (calories per serving: 40)
  • Mango Peach (calories per serving: 40)
  • Chocolate Hazelnut (calories per serving: 93)
  • Pineapple Passionfruit (calories per serving: 38)

All the products are manufactured by Doluvo Sdn Bhd with the address at NZX Commmercial Centre at Ara Damansara, Petaling Jaya.

The existing range include Milky Lime, Honeydew Vanilla and Mango Pistachio. See Pops Malaya Facebook for more information. The company now has 13 ice cream products certified as halal by JAKIM.

Spread the news through social media

The success DNAs of Pops Malaya are the attractive packaging, clean food, halal and most importantly, the use of social media to spread the word out.

The choice of name Pops Malaya is also very interesting. The word Malaya taps into the psychology of consumers who reminisce the good old days, thus making the frozen confection a comfort food.

*Photographed by the author at Halfest 2017

Aquarius with refreshing coconut water

By
Tan Heng Hong
-

Coca-Cola’s Aquarius sports drink has launched a new coconut water product in Thailand. The drink also contains added lemon juice and the Healthier Choice Logo. The brand message is “Restore & Replenish.”

The current look for the Aquarius sports drink features a circle around the word “Aquarius.”

The design for the new drink focuses on highlighting “A,” which stands for Aquarius and the brand tagline “Restore & Replenish” on top of the smiley.

What Mini Me thinks

Aquarius is moving into the coconut water space to offer consumers with a natural source of electrolyte.

Sponsor ensures it does not miss out on sports drink in PET

By
Tan Heng Hong
-

TCP Group, the Thai owner, manufacturer, and distributor of Red Bull, Ready, Sponsor and Som Plus, has officially unveiled Life by Sponsor, a carbonated version of the nation’s most popular sports drink Sponsor in August 2017. The new drink has been in the market since June 2017.

Biggest share in sports drink

Sponsor currently owns around 80% share of the sports drink market in Thailand, said TCP Group marketing director Supachai  Junkeiat citing Nielsen data.

Sports drink a growing category

The market for sports drink is smaller than energy drink but has potential to grow. Kittichet Sathitnoppachai, Tipco marketing director, said the sports drink market in Thailand in 2017 is expected to reach THB 6 billion in 2017, up by an estimated 10-15% over the same period ago. ThaiBev’s 100Plus (carbonated) is the market leader in sports drink in PET bottle with a 45% market share, followed by Coca-Cola’s Aquarius (carbonated) with 28-29% and Gatorade (still) with 15%. In the glass bottle format, the biggest format, Sponsor has a clear lead with an 85% market share, according to the article in Brand Buffet.

Coca-Cola’s Aquarius was launched in October 2015, while ThaiBev’s 100Plus debuted in February 2015.

As a contrast, the Thai energy drink market is valued at THB 35 billion in 2016, down 2.6% from 2015. The growth rate of the energy drinks market from 2012 to 2015 was 2.6% CAGR, according to Nielsen.

Lifestyle drink

Model and actor Sean Jindachot is the brand spokesman for Life by Sponsor. Image from Life by Sponsor Facebook page

The new Life by Sponsor is targeted as a “drink that can be consumed on any occasion with the added benefits from vitamins,” Mr Supachai said reported Bangkok Post.

The new Life by Sponsor also marks the extension of Sponsor into the PET bottle packaging format offering convenience for on-the-go consumption. Previously, Sponsor was only available in can and glass bottle.

Model and actor Sean Jindachot was appointed as the brand spokesman for Life by Sponsor. The TVC features him leaving the rat race and comfort zone to experience life to the fullest.

https://www.facebook.com/LifebySponsor/videos/248592232303433/

TCP Group said it will spend THB 100 million to market Life by Sponsor to maintain its lead in the sports drink market.

Healthier choice

Life by Sponsor, which is low in sugar and calorie, comes with the Healthier Choice Logo issued by the Ministry of Public Health. The drink is also fortified with vitamin B3, B6 and B12.

The drink is available in 2 flavours – Citrus and Lemon Lime with a price of THB 16 each. Each bottle comes with a packaging size of 440ml.

What Mini Me thinks

The new Life by Sponsor is seen as a move by TCP Group to ensure its sports drink Sponsor does not miss out on demand generated from the more convenient PET bottle packaging. This segment is currently heavily contested by the likes of 100Plus and Aquarius, both are carbonated.

Introducing the carbonated Life by Sponsor also ensures Sponsor continues to remain relevant as a hydration drink for the growing outdoor lifestyle.

Where is my Horlicks Chocolate? Ho Ho Ho

By
Tan Heng Hong
-

Horlicks Chocolate, first launched in Malaysia with a bash in 2014, appears no longer in the market. The product was even voted Product of the Year 2015/16 in the instant beverage category based on a survey of 2,000 people by Nielsen Malaysia.

During a recent store check, I noticed the chocolate variant is no longer available on the shelf in Aeon Big and Giant. Could it be GlaxoSmithKline Consumer Healthcare Sdn Bhd (GSK) has discontinued the chocolate range to refocus on the original flavour to stand out of the crowd. Its competitors including Milo, Ovaltine and Vico are concentrated on the chocolate flavour.

Horlicks original surrounded by other chocolate instant malt drinks at Giant Superstore Taman Connaught, August 2017

Ho-Ho-Ho Horlicks! song

In the past few months, GSK has been airing the new Horlicks Ho-Ho-Ho music video on social media and on TV featuring a music produced by Faizal Tahir, a local singer-songwriter.

The Horlicks Ho-Ho-Ho song is indeed an improvement of the previous version. Milo has the “It is Marvellous what MILO can do for you” jingle/song that most Malaysians can still remember. The new Horlicks song does have the quality of a jingle that would stay inside your mind longer.

What Mini Me thinks

Horlicks has always struggle to compete with Milo in the malt drink segment because the brand message of Horlicks is not clear. Milo is about supporting grassroot sports from the early age and is related to  energy, sport and success. Consumers can hardly find a word to describe what Horlicks stands for so except it is a malt drink.

Capping sugar level in beverages first step in fighting diabetes in Singapore

By
Tan Heng Hong
-
Image from Straits Times

In the fight against diabetes, Singapore Prime Minister Lee Hsien Loong announced in a National Day Rally on 20 August 2017 that 1 in 9 Singaporeans has diabetes. The situation has reached a point where he called diabetes a “health crisis” particularly for Malays and Indians where the incidence is much higher than the Chinese.

Infographic by Rafa Estrada for Channel News Asia

Seven key players pledge to reduce sugar level

In response to the call by the PM, the Ministry of Health (MOH) announced on 22 August 2017 that seven leading beverage makers in the island nation have pledged to reduce the sugar level in their beverages to 12% or lower by 2020. This works out to 12g of sugar for every 100ml. The seven companies who made the pledge are:

  • Coca-Cola
  • F&N Foods
  • Malaysia Dairy Industries
  • Nestle
  • PepsiCo
  • Pokka
  • Yeo Hiap Seng

Minimal impact

Most of the beverages manufactured by the seven leading beverage companies in Singapore already have 12% or less sugar. POKKA’s press release on 23 August 2017 mentioned that only “less than 5% of the beverages POKKA manufactures and distributes in Singapore contain total sugar of 12% or more.”

An article in Today Online cites Yeo Hiap Seng group chief executive Melvin Teo of saying that less than 1% of Yeo Hiap Seng’s range contains over 12% sugar.

Malaysia Dairy Industries, meanwhile, said none of its products contain more than 12% sugar and the same were echoed by Nestle Singapore and F&N Foods. For PepsiCo, 20% of its range has over 12% sugar, while three Coca-Cola products have over 12% sugar.

The beverages with over 12g of sugar per 100ml are as follow:

Coca-Cola

  • A&W sarsaparilla
  • Schweppes bitter lemon
  • Fanta Strawberry

PepsiCo

  • Mug root beer
  • Mountain Dew
  • Kickapoo (a Monarch trademark)

Pokka

  • Soursop juice drink
  • Guava juice drink

Yeo Hiap Seng

  • Tamarind juice drink

Coca-Cola to reduce sugar content by 10% by 2020

General Manager of Coca-Cola Singapore, Malaysia, Brunei and Cambodia Tony Del Rosario said the company will lower the sugar content of its beverages by 10% by 2020. He added the average sugar content of Coca-Cola’s portfolio in Singapore is 8.1% and this will further reduce to 7.29% or lower by 2020.

“We’re offering more new drinks with low sugar content or no sugar added. We’re making smaller, more convenient packages available so managing sugar is easier. We’re giving people the information they need to make truly informed choices.” he said as reported by Channel News Asia.

Other measures on the table

Apart from capping the sugar content of the key beverage players, the Ministry of Health said other measures including advertising restrictions, warning labels and sugar tax may be on the table. Such measures are being investigated by a national task force tackling the disease.

What Mini Me thinks

Even though the recent announcement would have minimal impact on the leading beverage players, it does set the stone rolling for a gamer changer such as a sugar tax, which is being implemented or proposed in Thailand and the Philippines. In the future, new product launches in the beverage space will focus on low/no-sugar and will come in smaller packaging sizes to control sugar intake.

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